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Parmersan cheese is extremely serious business in Italy. To the point of having his own agent in Hollywood

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The most famous cheese in the world (with permission from Cabrales) has just hired representation in Hollywood. The Parmigiano Reggiano Consortium (which is what the Italians call what we simply call Parmesan) has signed United Talent Agency (UTA), one of the leading agencies in the film industry, to boost the presence of the Italian product in films, television series and platforms streaming on an international scale. The agreement. The strategy seeks to position this cheese with a Protected Designation of Origin in global productions in a more or less natural way, taking advantage of the fact that it is known throughout the world. According to statements by Carmine Forbuso, marketing manager of the Italian organization, the cheese represents “simplicity, quality and depth” thanks to only three ingredients, all natural, and centuries of tradition in its artisanal production. Exports of the product reached 53.2% in the first eight months of 2025. How’s the thing going? product placement. The global advertising placement market reached $33 billion in 2024 with a growth of 12.3% annually, which far exceeds the increase in traditional advertising investment. This marketing strategy has been experiencing four consecutive years of double-digit expansion, and as a marketing strategy it has doubled in size compared to 2018, so no, we are not just talking about the jar of soluble cocoa in ‘Family Doctor’. Specialized agencies as UTA ​​Entertainment Marketingwhich will represent parmesan, have doubled revenue in two years. And it seems to work: the success of this tactic lies in its naturalness, since more than 52% of US consumers They prefer these appearances over conventional advertisements. Some precedents in Hollywood. The history of product placement modern food has its founding moment in 1982when candy brand Reese’s Pieces focused all the attention on a crucial scene from Spielberg’s ‘ET.’ Mars refused to allow M&M’s to be used and it was quite a mistake, as Hershey, makers of Reese’s Pieces, tripled sales in two weeks. Currently it is a popular resource: in 2024, for exampleCoca-Cola appeared in 561 films and series. When it goes wrong. However, the forced placement It often generates rejection, and it is something that brands have to take into account. The oldest people in the place remember with a shudder the movie ‘My Friend Mac’ (curiously, a plagiarism of ‘ET’), full of covert advertising for Pepsi and MacDonald’s, and in whose restaurants even a musical number took place. When the brand interrupts the logical narrative of the film The viewer perceives it as invasive advertising, and that is what happened in this classic of eighties alien dandruff. Header | Brands&People in Unsplash In Xataka | Italy’s forbidden dish: a cheese so extreme in its preparation that the European Union had to put limits on it

Polymarket and company have sophisticated gambling addiction to the point of making it indistinguishable from “investing”

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Prediction markets are no longer a niche of the Internet and datanerds to become the new obsession of Wall Street and Silicon Valley. Platforms like Polymarket and Kalshi are receiving multi-billion dollar valuations by repackaging traditional bets as sophisticated financial instruments. The image that defines the moment occurred recently in Manhattan, according to Bloomberg: the patriarch of the New York Stock Exchange (70 years old, impeccable suit) closing a multimillion-dollar deal with the founder of Polymarket (27 years old, t-shirt and plastic bottle). That meeting sealed the fate of the sector: betting is no longer a game, it is finance. Why is it important. We are facing a radical cultural and regulatory change. By redefining bets as “event contracts”, these platforms try to circumvent gambling legislation (which in Spain would control Consumption) to sneak into the traditional financial system, with the support of giants such as the owners of the New York Stock Exchange (NYSE). The panoramic. Kalshi is already worth $10 billion and Polymarket is looking for $12 billion. They are not beach bars, as we said, the owner of the NYSE has invested there. The hockey league (NHL) and Donald Trump’s media company are already signing deals. It is the traditional financial system embracing chance. It is, above all, legitimation. Semantic reengineering. Polymarket’s true success is not technological, it is linguistic. They have eliminated the stigma of the gambler by changing the dictionary: It’s not a bet. It’s an “investment.” It is not a betting house. It’s a “exchange of contracts”. You are not a gambler. you are a trader which analyzes “market sentiment.” An example of the absurdity of some cases: people betting by Elon Musk entering the race to be president of the United States, oblivious to the fact that Musk was born in South Africa and therefore cannot become president, since the US Constitution vetoes the presidency to foreigners. That is to say: all those bets are money thrown away from minute one. How it works. Instead of betting 50 euros on Trump winning, you buy a “share” of that result that is worth 1 dollar if you are right. This allows the same person who would win or lose money at roulette to now win or lose it in an app with stock market charts. Although the savings fly the same, the user feels smarter and less guilty: he believes that he is operating in something more similar to the IBEX, not in a casino. What’s coming. There is a civil war brewing. The old guard of the game (the owners of traditional casinos) see this as unfair competition. Jay Snowden, CEO of Penn Entertainment (a casino and sports betting company), has already warned: This is a direct threat to your industry. Prediction markets and games of chance overlap. In conclusion. Polymarket has managed to sophisticate gambling addiction for a generation that believes itself too smart to play games of chance. They have created the perfect casino for those who despise casinos, allowing them to risk savings under the illusion of doing financial analysis. In Xataka | Five years ago he worked from his bathroom on the brink of ruin. Today he runs a company valued at 8 billion Featured image | Hush Naidoo Jade PhotographyMockuuups Studio

Boeing wanted to get back on track with Starliner after its most difficult year. The contract with NASA just changed in a key point

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For years, Starliner was presented as Boeing’s opportunity to aspire to a leading role in American manned flights, in a scenario in which SpaceX I moved faster with Dragon. The contract signed with NASA in 2014 It represented that opportunity: six manned flights and an open door to a new cycle of missions. Eleven years later, the situation is different. That agreement has been adjusted and the next mission has become an exam without people on board. That agreement placed Starliner within the program with which the US space agency sought to guarantee two different US vehicles to the International Space Station. The idea was clear: have more than one capsule capable of transporting astronauts, long-term planning and autonomy in low orbit. That document established that, once the ship was certified, Boeing would operate six manned flights for regular rotations. All this with an eye on the station’s deadline, scheduled for 2030. A shortened contract, by mutual agreement. NASA and Boeing have decided to modify the conditions of the original agreement and reduce the number of guaranteed flights. Instead of the six manned missions planned after certification, the new scenario includes a mission without astronauts, intended to validate the system, and up to three crew rotations. In addition, there are two optional flights that NASA can activate depending on its mission needs. This review also reduces the value of the contract, which goes from $4.5 billion to $3.732 million, after deducting $768 million. Starliner-1 changes roles. This mission without astronauts has a name: Starliner-1, and it has become a key piece of the system validation plan. NASA will use it to send cargo to the International Space Station and verify, in real conditions, that the changes introduced after the manned flight in 2024 offer sufficient guarantees. The target date remains no earlier than April 2026, provided the spacecraft successfully completes testing, certification and pre-launch preparation. A history of setbacks: The first warning came with flight OFT-1 in December 2019, when some problems prevented for Starliner to complete the planned profile and approach the International Space Station. The mission had to be terminated early. In 2022, the OFT-2 flight managed to reach the station, but problems appeared in several thrusters. Two years later, during the first manned flight, several thrusters failed again on approachwhich led NASA to order the return of the ship without the astronauts. NASA and Boeing engineers inspect the Starliner spacecraft after landing in White Sands, New Mexico, during the OFT-2 orbital test in May 2022 When NASA decided that Starliner would not bring Butch Wilmore and Suni Williams back, they both extended their stay on the International Space Station much longer than planned. In total it was nine months, until the agency scheduled a Dragon flight with two fewer astronauts than usual to have enough space. That landing, in March 2025, allowed the return to be completed and confirmed that the evaluation process on Starliner was still open after the 2024 manned flight. Meanwhile, Dragon. In parallel, Dragon began operating with astronauts in 2020 and was progressively incorporated into NASA’s regular planning. Since then, the SpaceX capsule has covered the planned rotations within the Commercial Crew Program, becoming the vehicle regularly used to access the International Space Station. In August 2025, the Crew-11 mission was completed, and Crew-12 is scheduled for February 2026. NASA has booked additional flights with Dragon until the station’s operational end, scheduled for 2030. Less flights, less income, more pressure. The contract modification also means a change in Boeing’s position within the program. The reduction of the total value to 3,732 million dollars implies 768 million dollars less compared to the original figure, with fewer guaranteed flights and a greater weight of optional missions. According to Reutersthe company has invested more than $2 billion since 2016 in this development, which adds relevance to Starliner’s performance in upcoming flights. Despite this, Boeing says it remains committed to the program. Redundancy against the clock. For NASA, Starliner remains relevant because the agency wants two independent systems that can transport astronauts to the International Space Station. Steve Stich, head of the Commercial Crew Program, summed it up by pointing out that the plan involves certifying the ship in 2026, scheduling its first manned rotation when it is ready and coordinating future flights according to the operational needs of the station, which will remain active until 2030. Maintaining this double capacity is key so that the agency does not depend exclusively on a single vehicle. What happens from now on will depend on the outcome of the next flights. If the system manages to be certified in 2026, Starliner can still participate in up to three crewed rotations, with two additional options subject to NASA decision. Boeing maintains its commitment and suggests that the ship could have a place in commercial projects after the end of the International Space Station, although these scenarios are yet to be defined. The opportunity has not disappeared, but it no longer looks as much like the one signed in 2014. Images | NASA (1, 2) | Boeing In Xataka | Starship’s great hope has gotten off to a bad start: a new and painful explosion

A new turn to end the war in Ukraine has left the final outcome in the hands of a decisive point: 900 km

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The latest diplomatic movement between the United States and Ukraine has crystallized into a peace draft reduced to 19 points which, according to both delegations, constitutes real progress with respect to the controversial document initial 28 points. That first draft, written largely with Russian participationcrossed multiple Ukrainian red lines and set off alarms throughout Europe. As things stand, the final decision is a little more 900 km. The new twist. In Geneva, after hours of tense negotiations that were on the verge of collapse, the team led by Andriy Yermak managed soften or reformulate most of the most problematic aspects. The new text, described as a “solid” body of convergence, integrates security guarantees, economic commitments and infrastructure protection in a framework that is no longer perceived like an ultimatumalthough it is far from resolving the most explosive core: the territorial question. That point (the possibility of giving up portions of the east) was explicitly “placed in brackets” for Presidents Trump and Zelensky to decide, a gesture that recognizes both the political gravity of the issue and the legal impossibility of resolving it without a national referendum in Ukraine. The revision of the draft also eliminates elements such as the limitation of the Ukrainian Armed Forces to 600,000 troops or a total amnesty for war crimes, but deliberately preserves the biggest obstacle. Thus, although the White House describes the process as “optimistic,” the heart of the agreement is suspended in an uncomfortable balance: moving forward without defining the most decisive point. The air battle. In parallel to the negotiations, a strategic reflection runs through the debate: no agreement will survive if Ukraine lacks of air guarantees real. Moscow has shown that your fastest and most effective way to break a ceasefire is violate airspace with missiles, drones, bombers or fighters. Ukrainian cities have been subjected to long-range attacks and coercion from the sky for three years, and the country has only avoided total collapse thanks to a makeshift patchwork of Western anti-aircraft defenses. They remembered the analysts at Forbes that any sustainable peace requires three pillars: an integrated defense network that connects radars, Patriot batteries, NASAMS, IRIS-T and aviation in a common operational framework, a modernized, numerous Ukrainian air force capable of maintaining continuous patrols with F-16, Rafale or Gripen equipped with AESA radars, long-range missiles and advanced electronic warfare, and a visible presence of allies operating from or within Ukraine, similar to the Baltic Air Policingto deter violations and react unambiguously to any incursion. Clarity. Furthermore, it was pointed out that the rules of engagement should be explicit: immediate interception of unauthorized aircraft, shooting down any vector that poses a threat and automatic retaliation against launch points if Moscow fires missiles after an agreement. Without this aerial architecture, a peace signed on paper would become a fragile parenthesis, exposed to a Russia that historically explores every void and tests every border. The stability of the future agreement depends both on the diplomatic text and the firepower that supports its lines. The point that no one wants to write. What happened in Geneva shows that diplomacy is advancing, but also that it is doing so with a limp. counted the financial times that the meeting began almost broken: the Americans, upset by previous leaks, arrived tense, and the Ukrainians, distrustful of the pro-Russian bias of the original draft. It took a long conversation. almost therapeuticbetween Yermak and the American delegation to reduce tension. Afterwards, both sides revised the draft point by point, eliminated the troop cap, rewrote the amnesty and adjusted key definitions. The Europeans (United Kingdom, France, Germany, Italy and the EU) joined later to coordinate priorities and synchronize postures. Subsequent statements reflect a “constructive atmosphere,” with Washington under self-inflicted pressure to present the document to Russia as soon as possible. Be that as it may, no technical correction can resolve the essential absence: the impossibility of deciding in that room about the territory. According to the Ukrainian negotiators, they did not have a mandate to give up a single kilometer, and the Constitution requires consultation to the population. Kyslytsya himself admitted that what is pending requires “leadership decisions,” a diplomatic euphemism to admit that what is unacceptable for Ukraine has been postponed, not eliminated. The 900 km as a judge. The peace draft can have changedbut the reality on the front changes even faster. As diplomats wrote, erased and rewrote sentences in Geneva, Russia intensified its offensive in multiple sectors: advances north of Huliaipole, increasing pressure towards Siversk and a siege that could be sealed in Pokrovsk and Myrnohrad. The front line, about 900 kilometershas become the silent arbiter of the negotiation: the more Ukraine retreats, the more strength Russia believes it has to demand concessions, and the more it resists, the more room Kyiv has to reject any territorial concession. The American and Russian proposal filtered It started from that premise: asking Ukraine to hand over areas that it still controls before it loses them. Zelensky, however, has reiterated that Ukraine will “defend its home” and that accepting territorial amputations would undermine not only its political legitimacy, but the very possibility of lasting peace. Time trial. The problem is that time on the front is against Kyiv. Russian advances, although extremely costly in men and material, are creating pockets of vulnerability and forcing to retreat reserves to cover cracks. And what is at stake in those 900 kilometers It’s not just terrain: is Ukraine’s ability to come to the table with a negotiating position that does not amount to staged surrender. Every kilometer lost on the map alters the draft in Geneva more than any paragraph. Between paper and the battlefield. What emerges from these three fronts (diplomacy, the sky and the line of contact) is a more or less clear picture: the peace agreement is closer in form, but not in depth. He 19 point text It represents an indisputable technical advance, but it depends on enormously costly presidential decisions. Air guarantees are the indispensable condition … Read more

How to create a trip animation with a plane going from one point to another and showing photos at each destination

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Let’s tell you how to create a video with a travel animationin which you can jump from one point to another, and showing at each destination a photo of that place. This is an animation that you may have seen on social networks, and that you can easily do with an online service. For this, you will be able to use a website called Mult. You can do it all with a free accountalthough as always happens, the website will suggest you become a paying user to be able to export the final video with higher quality or to be able to add more than 10 photos. Create the animation of your trip The first thing you have to do is enter the website of mult.dev. In it, you have to create an account or log in in one of them, something that is totally essential to be able to use the service. You can use your Google, GitHub or Apple accounts, or create an account with an email. Now, go to the option to create a new trip. In it, you will have to add each destination point on the timeline. To do this you can search for the name or coordinates of the point, or directly upload a photo to use the coordinates of its metadata. In the free account the animation will only be shown with a plane to take you from one place to another. However, if you use a paid account you can choose other means of transportation so that the animation is done with them, and also change the route to get from one point to another taking this means into account. The paid Pro version starts at $5.99. When you have added your locations, to the right of each one you have a three-dot button, which displays several options. You can add photosbut also edit the name or change the location. By choosing to upload photos, you can upload them from your computerbut also from files, or even search them on Google Maps or generate them by AI. The free plan allows you to upload up to 10 photos. Once you upload one for a location, select it to add it. As you add photos, they will appear in each location. You can make all the adjustments you want, although you will not be able to see a preview here. And when you have it to your liking press the button Export which you have at the top right. In the export options, you can choose whether you want the video to be square or horizontal and vertical. You can also choose the frames per minute. Here, you can click on the button Preview to see the result and be able to make some changes before. Then, just click on the button Export to download the video and then be able to use it wherever you want. In Xataka Basics | Google Travel: what it is, what you can do with it and how to install it on your mobile

Openai presents something today, and all leaks point to the same: their own N8N

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A media specialized in AI, Testing Catog, He leaked this weekend what he will present today, Monday, October 6, Openai is his Devday event: a visual drag interface and release that allows to create automated workflows with AI agents, without the need to program. This event It has been scheduled for more than three monthsbut it has been on the horn when the filtration has arrived. Why is it important. If confirmed, Agent Builder would be the direct entry of OpenAI in a market dominated by N8NZapier and Make.com, with a brutal advantage: native integration with their own models. Current platforms greatly simplify the process, but continue to require complex API settings. Agent Builder, on the other hand, would offer direct access to OpenAI models from a unified interface. The leaked components include conditional logic, MCP connectors (One of the great protagonists in the AI ​​of 2025), user approvals, safety barriers and data transformation. The reaction. X has exploded with speculation from filtration. Many developers openly speak of a “N8N Killer” and a “threat to Zapier”. The OpenAi CEO, Sam Altman, has fueled the fire without confirming anything: “Excited by Devday tomorrow! New things to build with AI”. Between the lines. Filtration does not seem accidental. Openai has been sowing the pieces for months: Sdks for Agents. Web action functions in chatgpt. Infrastructure for autonomous deployments. Agent Builder would consolidate this architecture in an accessible tool that reduces the input barrier to create AI solutions. The Altman company has been moving from Apis Pure for some time to a larger ecosystem. Yes, but. If it materializes, the tool can catch users in their closed OpenAI ecosystem, which eliminates the flexibility offered by tools already underway by allowing several language models to be used. Open source platforms such as N8N maintain an important advantage, in any case: with them you can use Anthropic, Google models or any other supplier. Agent Builder will presumably stood you to OpenAI models exclusively. And now what. The Devday event starts in a few hours. If Agent Builder is confirmed, the rules of the automation market with AI will change. In Xataka | There is a new unicorn in Europe: it is called N8N, it is German and has converted the automation of workflows into something sexy Outstanding image | N8N

3,500 missiles point to Taiwan

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In the month of July he gave himself A situation which could pass perfectly through the stage of the filming of an action movie. In the early hours of a Monday, the stations of one meter began to fill, but instead of passengers loaded with wallets and suitcases, military, soldiers and more soldiers armed with anti -tanks. The place gave us an idea that this was not a movie, it was a simulation for what can happen: Taiwan. In fact, that possibility seems closer than ever from space. A huge display. I told this week The New York Times. Satellite images show that China is transforming its coast against Taiwan into a vast missile launch platform that constitutes the cornerstone of Xi Jinping strategy to force reunification and, at the same time, challenge US military power in Asia. He Pentagon estimates that the arsenal of the missile force, responsible for nuclear and conventional vectors, has increased by 50% in just four years until reaching about 3,500 units. Although the exact number of missiles located directly in front of the Strait is not known, the images leave no doubt: expanded bases, with tens of additional launch ramps and new facilities in key provinces such as Anhui or Jiangxi. New generation missiles. Among the displayed systems are the Dongfeng-17a hypersonic missile with great maneuvering capacity and difficult to interceptand the Dongfeng-26, known as The “Guam Express” due to its reach to US bases in the Pacific. These missiles can carry both conventional and nuclear heads and are transportable by road, which increases their mobility and complicates their tracking by enemy intelligence. The pentagon calculates that Beijing already has half a thousand df-26which makes this weapon a pillar of its strategy of denial of access against US forces in Guam, Japan or aircraft carrier deployed in the region. Exercises, deployments and messages. Practices on the Oriental China Coast They include simulated releases From agricultural fields, hidden or esplanade valleys next to highwayswhich demonstrates an effort to integrate missiles into the field in a flexible and dispersed way. The Times told that maneuvers have a double function: operational preparation and political signal. For Taiwan, the message is that resisting would be useless before an overwhelming arsenal; For Washington, that intervening would be too expensive. It is not, therefore, only military capacity: missiles They are the starting point of any Chinese coercion strategy and, in peace times, function as an instrument of intimidation through parades, tests and public exhibitions, such as The recent in Beijing in which missiles were Hypersonic and new ICBM. Expansion of Brigades 611 and 616. Brigade 611, in Anhui, ha Duplicate its size With training facilities, simulated tunnels and up to three dozen launch ramps, an unusually dense concentration that underlines the importance of the enclave. There, Xi Jinping It appeared Personally in 2024 to encourage troops to maintain a “crisis and combat mentality.” Further south, in Jiangxi, Brigade 616 is He has prepared To receive to DF-17with Adapted hangars to the dimensions of the new hypersonic missile. These deployments show how the Chinese oriental coast becomes a network of offensive nodes designed to saturate Taiwanese defenses and threaten United States facilities in minutes. Nuclear dimension and risks. The DF-26 Encarna the strategic ambiguity of Beijin, being able to equip yourself indistinctly With nuclear eyelets or conventional. Although American satellites could detect the transfer of nuclear heads from central deposits to these brigades, experts warn that the process It is not infallible And leave a very dangerous margin of uncertainty. A conflict around Taiwan would have, from the first moment, a Latent nuclear dimension. This ambiguity increases the risk of calculation errors and rapid climbing, especially if Washington decides to attack mobile pitchers in Chinese continental territory, which would mean a serious political and military decision. Drills and objectives. The Desert construction West of China of models of US warships and warships, some mounted on rails To simulate movement, confirms that Chinese missiles are not prepared only for static scenarios on land, but also to beat the US Navy In open sea. Chinese military plans plan to disperse mobile pitchers in caves and camouflaged locations, shoot and retreat, in a wear set to saturate and exhaust enemy antimisile defenses. Recent studies They conclude that the US air bases in Asia, many without sufficient reinforced shelters could be devastated in the first bars of a contest. Limits and vulnerabilities. The brilliant increase in capacities has not been exempt from problems. Scandals of corruption and purges internal have splashed to the missile force, and the Pentagon reports They alert that the quality of some nuclear infrastructure could be compromised. In addition, despite advances in radars and satellites, doubts persist about the efficacy of missiles in real combat conditions, especially against moving ships, where tactical uncertainty is much greater than against fixed objectives on land. The missile as a nucleus of power. If you want also, the accumulation of thousands of missiles on the coast Oriental reflects the conviction of Xi Jinping that the future of the Taiwanese issue goes through the coercion and threat of force use. That so -called as missile strength It is, in words of analyststhe “Crown Jewel” of the Popular Liberation Army: an instrument that expands the Chinese projection to the entire Western Pacific complicates any calculation of US intervention and places Taiwan under constant pressure. The “but” is that, the same strategy that seeks to ensure success, also contains the risk of a calculation error by precipitating a escalation nuclear unprecedented from the Cold War. Image | Maxar Technologies, Nara In Xataka | Taiwan has had an idea if Beijing invades her: surprise China underground In Xataka | While China debate about Taiwan, Europe does not waste time. Its greatest port has left a hole for war

Levante’s floods point out that we are not prepared before an increasingly dangerous Atlantic

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Corted roads, trains delays, canceled flights rescue in three provinces. “The neighbors are panic“, said the mayor of Aldaia.” A few weeks after one year after the Dana tragedy, it seems that the phenomenon will be repeated, ” We could read In social networks. Gabrielle has been more than the remains of a hurricane, has been a reminder of all the pain of recent months and a promise: it will not be the last time. But are we prepared? A fact that seems curious, but it is something else. The 2025 hurricanes season has been very quiet, but something that has not happened for 90 years has happened. As Philip Klotzbach explainedwith “Humberto (…) the Atlantic would have a record of 3 of 3 hurricanes that became important in 2025 (Erin and Gabrielle were the others). The last time the first 3 hurricanes of a hurricane season in the Atlantic were important was in 1935”. But, in addition, none has touched earth (Gabrielle has already done it in the form of a postropical storm). That is, are the great Atlantic hurricane factory changing? Martín León has a good summary of the situation. The three cyclones “(1) have been formed from tropical waves of the east coming from Africa, (2) have moved through warm open waters, (3) have quickly intensified over very warm waters in the western Atlantic, (4) have recurred, or resort to the east to experience an extroatropical transition and (5) they will reach or reach the European coasts (transformed into the European coast postropical). It is true that it is early to draw conclusions. Until now (and despite the forecasts that it was going to be much stronger) “the 2025 hurricane station It is still close of the normal. “This was commented on by Martín León is curious, but is far from becoming a trend. And none of that changes the real problem. What problem? The current situation has taught us three things: the first one, a year ago, we were not prepared to support a blow like that of the Dana; The second, during this year, is that our institutional system does not seem capable of preparing quickly; And the third, these days, is that Valencia was not an isolated event, but a systemic risk in dozens of points of the country. Whether or not the change in tendency in the Atlantic, the situation is clear: climate change It exposes us to increasingly extreme meteorological phenomena. And our approach is the same as that of the last decades: nothing. But is this really new? Yes and no. As Emilio Rey explained to us“This type of phenomena has a period of recurrence of a certain time. Some occur every 20 years, another 50 or 100 years. But we know that it will happen again. It has always passed and will continue to happen in the future because our situation on the planet and the circumstances of this time of the year allow it. It will not pass every year but it will happen.” In any case, with climate change the frequency with which the strongest phenomena affects us will be modified. What the infrastructure of Castellón, TarragonaValencia or Saragossa There is much to do. Image | Via Stormyalert In Xataka | Google has demonstrated with its AI that the prediction of storms and hurricanes is outdated. This is how your new model works

Alibaba has presented its largest AI model, with a billion parameters. The question is whether at this point that means something

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The Chinese giant Alibaba has announced a new language model, the largest they have announced to date. It is called Qwen-3-Max and presumes that it has more than 1 billion parameters. The biggest. It is the last model within the series Qwen3 which was launched in May of this year and, as its name ‘Max’ indicates, it is the largest to date. Its size is given by the parameters, 1 billion to be exact, while the previous models of its series reached a maximum of 235,000 million. According to South China Morning Post (Which owner Alibaba), his model stands out in understanding of language, reasoning and text generation. Benchmarks. The results of the benchmarks place QWen3-Max ahead of competitors such as Claude Opus 4, Deepseek v3.1 and Kimi K2. If Gemini 2.5 Pro or GPT-5 does not appear, it is because they are models of reasoning and have only compared rapid response models. As they point out in Dev.toboth Gemini 2.5 Pro and GPT-5 obtain higher scores in mathematics and code, so reasoning models continue to have advantage in those areas. Qwen3-max-preview can already be tested free of charge. Benchmarks shared by Alibaba. Parameters. The parameters are all the internal variables that a model learns during training. In other words, it is the knowledge that the model has obtained from the data with which it has trained and allows it to interpret our requests and generate their answers. In theory, the more parameters, the model will have more and better capabilities. It also implies that it needs more computational power both to train and to execute the model. More does not mean better. The speech of the parameters remembers that of the megapixels with the first cameras. A 100 megapixel sensor will take larger photos than a 10 sensor, but there are other crucial factors that affect image quality such as sensor size or lens luminosity. Quality data. More parameters can be translated into more learning capacity and more resolution of complex tasks, as long as quality training data has been used. It is obvious: a language model that has been trained with redundant, incorrect or biased data will learn and continue to reproduce those errors in their operation. There are more. In 2022, the laboratory Deepmind from Google, discovered that many models were oversized in parameters but underlined in data. To demonstrate it they created the Chinchilla model with “only” 70,000 million parameters, but four times more data. The result was that it beat Gopher, a model with four times more parameters. Architecture. The architecture of the model is another decisive factor in order to achieve an efficient model; A standard architecture is not the same that forces the model to use its entire neuronal network, than one like Mixture of experts which consists of many smaller networks. It would be something like having an expert committee each with a specialty. In this way, the model can choose your expert for each query and not have to use the entire network. For example, with this technique, Mistral manages to use only a fraction of his parameters And so it is faster and cheap to execute. Image | Markus Winkler, via Pexels In Xataka | The ASML-Mistral alliance reveals the European plan B: if we cannot manufacture chips, we will at least control how they are manufactured

We believed that the end of Windows 10 support would be a nightmare for Microsoft. There are those who point out that it will be a gold mine

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Windows 10 He has already marked in red on October 14, 2025, day you will stop receiving updates If you don’t hire The ESU Plan. For Microsoft, what seemed like a problem is Also a business. An analysis firm estimates that the program could leave billions of dollars only in the corporate sector. Before the imminent end of Windows 10 support, the company insists that the best option is to update to Windows 11buy new equipment or use Windows 365 to access the cloud system. The change will affect both companies and individuals, who will have to decide how to continue. ESU: The proposal for Windows 10 and reinforces Microsoft accounts ESU is the official Microsoft offer for those who cannot leave Windows 10 in 2025. In exchange for an annual subscription, the teams receive only critical and important security updates. There is no standard technical support or new functions. The requirement is clear: to have version 22H2 installed. Microsoft describes it as a temporary continuity tool, not as a substitute for migration to Windows 11. The ESU business scheme is designed as a price ladder: $ 61 per device the first year, 122 the second and 244 the third, always with a three -year limit. Microsoft clarifies that The subscription is cumulative: Entering later does not reduce the cost. Access will be managed by volume licenses and activation keys will only be operational after October 14, 2025, the end of the free Windows 10 support. For private users, Microsoft has raised a different approach: a unique quota of 30 dollars to access security updates for 12 months, with alternative options for not paying. It will be possible to activate ESU by redeeming 1,000 Microsoft Rewards points or using the Windows Backup application to make a backupwhich will unlock access without cost. Microsoft indicates that it will be enabled soon. According to Windows Centralwhich cites a detailed analysis of Nexthink, Microsoft could enter until 7,300 million dollars Only in the business segment thanks to ESU. The consultant starts from the official Microsoft data, which in July 2025 estimated at more than 1.4 billion the PC World Park with Windows. Of that total, it is estimated that around 30% corresponds to public and private organizations, which is equivalent to about 420 million devices. The report also projects that, even with the impulse of Windows 11, about 121 million equipment will continue to run with Windows 10 after October 14, 2025. With the cumulative cost of the program, which doubles the price every year for a maximum of three periods, this user base would generate significant income. They are independent calculations that illustrate ESU’s economic potential, but Microsoft has not confirmed or commented on these figures. Nexthink figures draw a billionaire business, but reality is yet to be seen: we will have to wait to check how many companies and users pay for prolonging Windows 10. until you install Linuxchange Mac or move to a Chromebook. There is also the possibility of renewing equipment and moving on to Windows 11. Images | Windows | Arnav Singhal In Xataka | Send files among all my devices was a roll. Then I found this free application, Open Source and Multiplatform

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