Claude Guillemot, the co-founder of Ubisoft who turned a store in Brittany into a video game empire, dies

Claude Guillemot, one of the five brothers who founded Ubisoft in 1986 and until now current executive vice president of operations of the company, died yesterday, June 19, 2026 at the age of 69 when his Cessna 421 plane crashed in a field near the La Baule airfield, in the department of Loire-Atlantique, as reported by France 3. The other fatality is a flight instructor from Rennes whose identity has not yet been confirmed. Ubisoft’s silent architect. Although his brother Yves Guillemot is the most visible face of the company as CEO, Claude’s role in the birth of Ubisoft was essential: according to 3DJuegoswas the one who opened Guillemot Informatique in Carentoir in 1984, the original computer store that served as the base for Ubisoft that would be born just a couple of years later. Until his death he was an active member of the Board of Directors and, according to your company filebrought to the board his international experience in Asia and his in-depth knowledge of video game hardware and distribution technologies. He was also CEO of Guillemot Corporation since 1997, a company specialized in video game peripherals under the Thrustmaster and Hercules brands, present in more than 140 countries. At Ubisoft’s worst moment. Guillemot’s death hits a company that is going through a difficult time: Ubisoft has recorded record losses of 1.3 billion euros in the 2025-26 fiscal year, with a drop in income of 17.4%. The crisis has specific causes: has canceled six gamesincluding the remake of ‘Prince of Persia: The Sands of Time‘, and delayed another seven, assuming as lost the 650 million already spent on development. To achieve liquidity, has transferred 25% of Vantage Studios to Tencent for 1,160 million euros. The company foresees that the next year will also be in the red, with an additional estimated drop in sales of between 8% and 9% and does not expect to return to profitability until the 2027-28 financial year. Yves Guillemot himself advertisement in January 2026 a large-scale “reset”, describing the company’s momentum as an opportunity to return to sustainable growth. The end of an era. In the absence of the Bureau d’Enquêtes et d’Analyses completing the investigation into the accident, what is already definitive is the loss of one of the five architects of the only major European video game multinational capable of competing with the major North American and Japanese studios for four decades. The Guillemot family controls around 14% of Ubisoft’s capital through Guillemot Brothers SE (according to data from Euronext Paris), and the reorganization of that control structure will be one of the first issues that the market will monitor in the coming weeks. In Xataka | What’s happening with Ubisoft: after canceling six games and adjusting its structure, this is the plan of the great French studio In Xataka | A single programmer, simple mechanics, crappy graphics and Paint interface. And he has earned ten million in a week Cover | Shuichi Aizawa

The remake of ‘Prince of Persia’ aimed to be the turning point for Ubisoft. It has been canceled along with other titles

There are games that are not only played, they are remembered. ‘Prince of Persia: The Sands of Time‘ belongs to that category and for years was one of Ubisoft’s calling cards in its most inspired stage. Its remake, announced after a streak of ups and downsaimed to serve as a bridge between that legacy and a new stage for the company. What its cancellation reveals is just the opposite. Ubisoft is going through a period of harsh changeswith delays, cuts and decisions that reflect the extent to which the group is reviewing priorities to adapt to a tighter economic and creative scenario. The announcement came todayJanuary 21, coinciding with the presentation of financial results, and marks a turning point in the group’s strategy. Ubisoft announced a “reset” on a global scale that includes a new creative structure, a deep review of its game portfolio and an adjustment to the size of the organization. The company places these decisions in a more demanding market context, with higher costs and a “more selective” AAA. according to your own diagnosis. The stated objective is to gain agility, accelerate decision-making and guide the business towards what it defines as a more player-centered model. Cascading cancellations and delays. The restructuring has immediate consequences on the catalog. Ubisoft confirmed the cancellation of six games in development, including Prince of ‘Persia: The Sands of Time Remake‘, along with three new unannounced IPs and a mobile project. In addition, the company has decided to delay another seven titles to, as it explains, ensure that its new quality thresholds are met. One of those games, initially scheduled for fiscal year 2026, now moves to 2027, a move that directly impacts its short- and medium-term planning. A new internal map by brands and genres. One of the most profound changes affects how Ubisoft is organized internally. The company is reorganizing its production model to group its teams into five “Creative Houses”, each focused on specific franchises and genres, and supported by a “Creative Network” of studios to support production. The first brings together brands such as ‘Assassin’s Creed’, ‘Far Cry’ and ‘Rainbow Six’, while others group together sagas such as ‘The Division’, ‘Ghost Recon’ or ‘Splinter Cell’. ‘Prince of Persia’ is integrated into the fourth of these units, along with Rayman, Anno or Beyond Good & Evil, with its own leadership and greater creative autonomy. Beyond the canceled or delayed games, the restructuring implies profound changes in the company itself. Ubisoft has reiterated its intention to close studios, reorganize teams and reduce costs continuously over the coming years. In its plan, the company sets a reduction in its cost base of at least one hundred million euros by the end of its 2025-2026 financial year, and adds another two hundred million additional euros to be cut over the following two years. The group admits that the process will be difficult, but presents it as a necessary step to regain stability in a market that is increasingly less tolerant of errors. A new creative focus for the coming years. Looking ahead to this stage, Ubisoft states that it will concentrate its efforts on large open worlds and games as a service. At the same time, he has indicated that he will accelerate investments in “player-oriented generative AI”, a formulation with which he points to uses aimed directly at the player, without yet specifying how it will translate into specific titles. The company also recognizes that the revision of its roadmap will have effects on the release schedule and its financial forecasts. It is, in practice, the price assumed for the model change. Images | Ubisoft In Xataka | Sony has come up with something taboo in the world of video games: that AI starts playing for you when you crash

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