overcome

Minoxidil looked like the great miracle medication against baldness. A pharmaceutical company financed by Google has just overcome it

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The fight against alopecia is A thriving market. The first laboratory to achieve the “miracle treatment” that manages to avoid or reverse androgenic alopecia (conventional hair loss associated with age) could take a lucrative prize comparable with the success of formulas such as Ozempic. One of the best positioned laboratories in this race seems to be Pelage Pharmaceuticals. Preliminary results. A few days ago, the Pelage Pharmaceuticals laboratory announced “positive” preliminary results in the second phase of its clinical trials of the compound PP405. According to its announcement, the formula showed a quick and statistically significant response in these trials. PP405. The compound developed by this company, pp405, is designed for topical application and with the aim of reactivating latent follicular stem cells (HFSC), thus allowing the restoration of hair growth. According to Explain the laboratorythese cells usually alternate latency and activity cycles when they work conventionally. However, with age or in response to certain external or internal stimuli, these cells can be “blocked” in the sleeping phase of this oscillation. As highlighted, this state of latency does not imply its disappearance or loss of viability. Test treatment seeks to “restore the regenerative capacity” of these follicles, which entails the recovery of capillary growth. 78 participants. Preliminary results published by the company They belong to phase 2a of clinical trials of the compound. It is a randomized and controlled study in which 78 participants, men and women with androgenic alopecia have taken part. The participants were divided between the experimental group and control group or placebo: the participants of the experimental group applied the compound in their scalp for four weeks; while the control group received a placebo. After four weeks of application, a 12 weeks were monitored to check the effects on the participants. Results. The results now presented do not correspond to those obtained after the essay but to their eighth week (after four weeks of treatment and four subsequent monitoring). The responsible team observed that among men with more advanced baldness, 31% Of these they showed a 20% increase in capillary density. They stood out for this reason the speed of the response to treatment, at least in principle faster than that observed in contemporary treatments. A crucial difference. However, the key to this treatment was in its effect on inactive follicles. The experiment showed regenerative potential both in the areas of weak growth and in the areas where the hair was no longer growing. The treatments we have in the present are useful when reinforcing growth in weakened but active follicles, not those that have already fallen in a state of latency. “These early clinical results reinforce the potential of our approach to go beyond the slowdown of the hair loss process and directly attack the hair follicle tegeneration,” pointed in a press release Christina Weng, medical director of Pelage Pharmaceuticals. A long way to go. The results are preliminary and correspond to a study conducted in a limited sample, so we will have to wait for the company to give new data on the drug evaluation process. According to the laboratorythe last stage of this process, phase 3 of clinical trials, could begin in 2026. The support of a giant. The origin of the project is in the work carried out in the last decade by researchers at the University of California Los Angeles and other institutions. According to the company, the development achieved the support of investors led by Google Ventures. In Xataka | The hair industry in Türkiye has a new enemy: a protein that protects us from baldness Image | Donald Teel

There are people so hooked to the AI ​​who are creating groups to alcoholics anonymous to overcome their addiction

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We pass Many hours looking at the mobilelWe blame our lack of concentration And there are even studies that claim that They affect our memory. Until recently, the fault was almost exclusive to apps such as Instagram or Tiktok and his damn ‘Infinite Scroll’but now there is a new culprit: the AI. There are people so hooked to talk to chatbots that have even created help groups to leave it. What’s happening. There are more and more cases of people hooked to AI. There are those who admit to be Friends of a chatbot and even who They are paired with an AI. Although it is not the only one, one of the platforms that He is hooking his users is Character.AI. Here we can create a character to our liking and chat with him as if it were real. In 404 average They tell Nathan’s case, an 18 -year -old student who spent hours wake up with the characters he had created, to the point of preferring them before his real friends. And there are many more like him. Help groups. There are many people in a situation similar to Nathan’s. In Reddit there are several aid communities for people who want to stop using chatbots, how are you which has almost 900 members and is specifically focused on Character.AI users. There are also others such as Chatbotaddiction where members talk about their addictions to other IAS. In these groups, users share their progress by leaving their addiction counting the days that have sober either They look for support when they have a relapseas if they were alcoholics anonymous. But it goes beyond Reddit, the Internet and Technology Addicts Anonymous It also includes AI addiction and offer online meetings for those affected. Chatbots want you to use them. Apps like Instagram or Tiktok are designed to spend as long as possible in them And the Chatbots IA also have their techniques so that we do not forget them. Recently, several consumer defense groups in the United States presented a Formal complaint against companies such as Character.AI for allowing the use of Therapy chatbots. In the text they detail the tactics of these platforms to make users use them again. In the case of Character.AIonce you have talked to a character, you start receiving emails to open a new conversation. The bombardment and the ease of falling again has made some users who want to leave it reach the point of Ask the company to block your IP address. A mirage. In This study by the MIT and OpenAI They explored how it affects us to interact with a chatbot in our mental health. Many people who come to Chatgpt to seek emotional support seek to placate the feeling of loneliness and, although it works in the short term, intensive use is associated with higher levels of isolation and emotional dependence. In This other study They deepen the false empathy. Often users who connect with a chatbot talk about how they feel more understood than talking to other people. The fact that these apps are always available and offer reconforting responses creates a false sensation of empathy and safety in users that can lead to dependence or addiction. Image | Gemini In Xataka | I have asked the AI ​​any bullshit and now I am writing a news about her

Mafalda has been international 50 years, but he had a barrier to overcome: the English language

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Published For the first time in 1964the sharpness of his observations, his tragicomic vision of the world and the microcosm of children’s characters that he developed made it a Comic icon in Spanish. However, until now I had not been able to make the leap to another of the most widespread languages ​​on the planet due to a mixture of fear that their stories were very local since it would lose grace with translation. But the universal dimension of the character has finally reached the bookstores. ‘Mafalda’ was a relatively brief series for what are usually the successful comics, only nine years of life: he was born in 1964 and died in 1973, when its quino creator (about which, by the way, it premieres An excellent documentary today in Filmin) He decided that he was going to end. Despite the innumerable reissues and new incarnations (next year we will have Netflix animated series Directed by the Oscarized Juan José Campanella), he has never been continued. Mafalda was born, in fact, a year before his first publication, such as part of an advertising campaign for some appliances that never got to. But Quino liked his creation and recycled it for the pages of the weekly ‘First Flat’. In his stories he told the Simple experiences of a girl, Mafalda, from a series of friends of her age (Felipe, Manolito, Susanita and Miguelito) and the adults around him. As in ‘Peanuts‘,’Calvin and Hobbes‘Or many others, the children’s environment hid the most adult of the reflections. In the case of Mafalda, dyed of sharp social criticism. The development of Mafalda was deeply marked by the tense political situation that Latin America lived in general and Argentina in particular after the coup d’etat of 1976. The unwavering Mafalda’s pacifist position made it an antiauthority symbol, and some of its vignettes (such as Mafalda pointing out the porra of a policeman and saying “This is the stick of abolloing ideologies”) pages, and became symbols of the protests, even appearing with the victims of the tragic San Patricio massacre. 30 languages ​​… less English Mafalda’s international success, which became a reference for the political comic (to such an extent that Quino had to exile for the content of his vignettes) It led her to be translated into 30 languages. And until today ‘Mafalda’ had been read in Poland, Greece, Italy, France, Taiwan and, of course, in all Spanish -speaking countries. However, English was resisted. 50 years later, the ‘mafalda’ strips are going to be published in the United States in a comprehensive collection translated by Frank Wynne, which has faced some problems it details In this interview: Of course, there are word games (milk cream leads Mafalda to wonder about the controls of Birth), but also the political context of the moment. Peronism or the situation in Latin America must be explained to the new readers, although others (Mafalda continually spoke of the Vietnam Guera) possibly relative to them. However, those responsible for this new edition say something we already knew: Mafalda’s concerns are eternal and transcend borders. The brutality of the powerful to submit to the humble, the inequalities, the imbalance between genders … all that is in ‘Mafalda’ and remains valuable today. Anglophones readers will discover it now, but it is never too late for Mafalda to give you some lessons, as a good sabihonda that always was. In Xataka | ‘The Eternaluta’ is a masterpiece of science fiction, but the story of its creator gives him an absolutely unique background

The Mercedes Class wanted to overcome the discomforts of the electric car. It is incompatible with a multitude of loaders

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A car with a brutal autonomy, designed for the client to forget the endemic evil of the electric car: look for a charger and wait for the necessary time to continue the march. A car designed by and to travel and to which, now, a problem as simple as it has been discovered: it does not charge most of the chargers. This is happening with the Mercedes Cla. The Mercedes Cla. A brutal autonomy. That was, without a doubt, the head that left us the presentation of the Mercedes Cla and that we lead to the first line of our article in Xataka. The Mercedes Berlina came to conquer the skeptics of the electric car promising up to 792 kilometers of approved WLTP autonomy. With its 85 kWh battery and a homologated WLTP consumption absolutely ridiculous of 12.2 to 12.5 kWh, autonomy varies between 792 kilometers of version 272 hp and 771 kilometers of the 354 hp version. With exquisite aerodynamics and a very low front surface, it aspires to large autonomies. The 800 volts. The German Berlina also had a powerful appeal. It is your first car with 800 volt structure. This tension allows you to load very high powers. With the appropriate charger (and now we will see the importance of adequate) can reach 320 kW of power. Thus, it goes from 10 to 80% autonomy in 22 minutes. That is, according to the estimated figures, more than 600 kilometers. The industry has long since It goes to 800 volt platforms. He Porsche Taycan and the Audi E-Tron GT They already presented them years ago but more and more companies get into the car because it allows very fast loads. Hyundai, Kia, Stellantis or Renault are betting on them because it will allow them to mount less large (and faces) batteries but, at the same time, generate very little discomfort In the client. What is expected in a premium brand like Mercedes is exactly what it offers (or should offer) the Mercedes Cla: large battery and express recharges. Who pays the money of a Premium car aspires to the best of the electric without the discomforts of the electric and the autonomy and load power of the Mercedes Claedes came to propose that (almost) we forgot the plugs. An unexpected setback. For the client, of course. The first tests have been enough Del Mercedes Clade to find an unexpected setback: the car cannot load in the stations with 400 volt plugs. How many are those? We do not know, beyond that there are many. There is no official count of them. And, until now, the charger is 800 volts or 400 volts had been indifferent to the user. In fact, the client cannot know it easily. What about cars that load at 800 volts? So far nothing. That is, if the car uses such a platform and the loader is 400 volts, he manages to load the car. If the car uses a 400 volt platform and the loader is 800 volts, it is the charger that does the best not to damage the battery. The Mercedes Claedes, however, does nothing. Simply, do not load. How do cars work? Cars with 800 volt platforms promise very high loads, above 200 kW. Right now, that loading power is almost exceptional and just a handful of loaders take advantage of powers greater than 200 kW or even 300 kW. However, it is estimated that with 800 volts 400 kW of power can be reached in the recharge with the appropriate plug. If the car uses this platform but the loader is 400 volts, there are two possibilities. The first is that the battery divides, something like simulating that has two 400 volt packages. When the charger reaches the 800 volts unifies them. Another less efficient option is to put a DC-DC converter that adapts the voltage but the load power will be limited to that of the DC-DC converter. Mercedes’s response. In Xataka We have contacted the company who have confirmed that, indeed, their cars can only take advantage of 800 volt chargers. Loaders that, as we say, there is no way of knowing for sure what are with a first search in the usual applications, such as electromaps. From the company it is ensured that “the proportion of speed charging stations of 800 V constantly increases. With the new Mercedes-Benz (MB.OS) operating system and navigation with Electric Intelligence, it is guaranteed that the driver is always aimed at a compatible loading station. The update of available and compatible load stations works practically in real time.” Despite this, they have not answered our question of whether Mercedes knows how many fast charging stations at 800 volts are available in Europe. So? Then it only remains to trust the company’s browser. That or Always search for more than 200 kW load stations since it is the maximum loading power that can be offered to 400 volts. If the offered power is superior, it will use the 800 volts and the Mercedes Class can load. Of course, these stations with such high powers are the most expensive when recharging. And along the way we leave most of the Tesla load points (the company is already installing with 800 volt structures) and a good part of the electricity in our country. Photo | Mercedes In Xataka | 400 kilometers loads in five minutes of ByD are as impressive as it is not very useful. At least they think of Mercedes

Runway promises to overcome her with her latest Gen-4 model and challenges Sora de Openai

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Than the generative modelss are achieving increasingly shocking images and videos is no surprise. A few years ago, producing something similar would have required a great manual effort. But it should not lose sight of a reality: although this technology advances at high speed, it still drags important limitations that hinder its use in certain professional environments. One of the great challenges for creators is to maintain visual coherence in the results. In ambitious projects, the generative AI usually has difficulty representing consistently to the same character or object in different planes or environments. Although changes may seem subtle, they are not always easy to manage. Of course, there are those who work to solve it. Runway Gen-4 arrives with coherence as a key piece Runway returns to the load. The Startup based in New York has presented Gen-4its new video generation model. The great novelty: a significant improvement in visual coherence, One of the weak points of models like OpenAi Sora. With this advance, the idea is that creators can build longer narratives without fighting with visual jumps between plans. Gen-3 Alpha, the previous model, already offered a notable level of detail and control. But with Gen-4, the proposal rises level. It is now possible to generate characters, locations and consistent objects throughout multiple scenes. Once the appearance, style and atmosphere are defined, the model maintains those elements unchanged, frame by frame, and in multiple scenes. Gen-4 allows you to use visual references combined with instructions to generate images and videos with styles, locations and topics coherent. In addition to this continuity, the model seeks to highlight for its ability to create dynamic videos, with realistic movements and a remarkable consistency in characters, objects and style. According to Runway, his understanding of the world is “the best of his class.” The best example is found in the video that accompanies this article, one of the many shared by Runway to show Gen-4 capabilities. If we refine our eyes, it is evident that these are synthetic scenes, both in the image and in movement. Even so, it represents a remarkable leap for audiovisual productions that are willing to accept this type of aesthetics. Gen-3 Alpha had already made its appearance in productions such as ‘House of David’, by Amazon Prime Video, and in Puma ads. Now, GEN-4 begins to deploy in Runway’s payment accounts, allowing to generate five-second and ten seconds clips In 720p resolution. Prices range from $ 15 to $ 95 per month, with an Enterprise option for companies, whose cost has not been revealed. Images | Runway In Xataka | The fever for the chatgpt images is “melting” the OpenAi GPUs: the company has already begun to limit access

A European Startup and Microsoft have allied to overcome a major challenge: simulate brain reasoning

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Simulate the human brain It is one of the great scientific challenges of our time. It is not just a matter of calculation power: for years, laboratories around the world have invested millions in trying to replicate their operation, but even with advances in artificial intelligence (AI) and supercomputing, the goal is still far away. Why is it so difficult? Because the brain is not only an information processor, but an ultra -efficient system of just 1.4 kg with more than 86,000 million interconnected neurons. Imitating their cognitive, emotional and linguistic abilities remains a border that we have not yet crossed, although some believe we are close. INAIT simulation technology and Microsoft’s computational power Inait, a Swiss startup founded in 2018 under the premise that “the only proven form of intelligence is in the brain”, has closed an alliance with Microsoft to develop models of the capable of simulating The reasoning of mammals. Their objective is to apply them in sectors such as finance, risk management and personalized advice. In theory, everything fits perfectly. Inait says having a simulation technology based on decades of research financed by the Swiss government, and Microsoft puts on the table the infrastructure and the business model necessary to transform this commitment into products ready to reach millions of customers worldwide. But the idea is not to develop human brains simulations with all its faculties overnight. Inait is training Digital models of different sizesdesigned to address specific challenges. For example, for advanced trading or the development of industrial machines capable of adapting to complex and dynamic environments. Digital visualization of a region of the Neocortex and the thalamus, including its network of blood vessels. Here the advantage is clear: take advantage of one of the most amazing faculties of the brain, which is its ability to face completely new scenarios and adapt quickly and continuously using previous knowledge. Even when it comes to sensory, emotional or social stimuli never before experienced. According to Financial TimesAdir Ron, director of AI and Cloud of Microsoft for emerging companies, highlighted the approach of the Swiss startup: “Inait is a pioneer in a new AI paradigm: it goes beyond traditional models based on data towards digital brains capable of a True cognition” For his part, Henry Markram, co -founder of INAIT, said that AI models based on brain simulations could not only learn much faster than current deep reinforcement systems, but also have significantly lower energy consumption. This would mean a key advantage in terms of efficiency and sustainability. Now we only have to wait to see if this vision translates into tangible advances or if, like so many other technological promises, You can’t advance enough. The possibility of building AI models that imitate the learning and adaptability of the human brain is a monumental challenge, but also an extremely interesting goal. Images | Milad Fakurian In Xataka | We already know at what speed our brain processes: just 10 bits per second In Xataka | Figure creates a system to make large -scale humanoid robots. And of course, there will be robots manufacturing robots

Someone used AI to overcome an interview on Amazon. His success has made Google see his candidates face to face

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There is a thin line Between genius and deception. With the arrival of artificial intelligence, this line is fade even more and the scope of work interviews are a good example of this. A student exceeded a technical interview of Amazon helped with AI and his success has had consequences: someone gave him away to his university, he has created a company so that others use AI in their work interviews and Google will stop doing their work interviews remotely in the face of increased the use of AI by the candidates. The debate on whether the use of AI has been opened in a job interview It is cheating Or it is to use the tools at your fingertips to find a solution to the problem. Entrepreneur or cheater? According to published CNBCChungin “Roy” Lee is a 21 -year -old computer student at Columbia University who got some work interviews in large technological ones such as Amazon, Meta or Tiktok. During the remote technical interview with Amazon, the student used an AI tool that he had created with which he could easily answer the programming questions and tests asked for the Amazon recruiter. “Today, everyone program with the help of AI,” said the young student to CNBC. Technical tests are an essential requirement to access engineering positions in these large companies so the young man had no choice but to prepare conscientiously as can be checked on his profile of the website of the website Leetcode training. Such and As you collect Gizmodothat training was one of the hardest tasks that Lee faced. “It was one of the most unhappy experiences I’ve had programming. I felt that I had to do it. It was something I needed for a job in a large technological company, and there was so much to learn, so much to memorize, and so many random problems that I could wait for me to ask me. He made me hate the programming.” According to the student, the problems that arise in the interviews are very unlikely and more a “theater” approaches in which the interviewee pretends that he has never seen that problem, when in reality he has already studied and memorized his solution. “They are not representative of what you do as a programmer at work,” said the young man. To lighten this “technical procedure” the student used a tool he had developed to successfully overcome his interview with Amazon. The test result was a success and ended up receiving a job offer in the company, although the young man rejected it since the interview was only a way to test his tool. A video with the recorded test that hung on your YouTube account (now not available) and on the tool website are proof of this. Chivatazo and university file Days after his technical interview, Lee received a notification from the University of Columbia informing him of a disciplinary hearing that the teaching entity had opened to the second year student, as you can read in the letter that Roy Lee has published In his X profile. As published by Gizmodo, the University showed its rejection of the use of AI tools as “support” to these technical tests, which it considered as a trap. “Amazon has a long tradition of collaboration with Columbia Engineering … and we are deeply worried that situations like this occur. We trust Columbia will take the appropriate measures regarding this student and we hope to continue with this long collaboration,” says the university in its writing. The young man, far from being concerned about the measures undertaken by the entity, offers the tool so that other students and candidates can use it in their interviews. Face to face in technology Due to the increasingly frequent use of these AI tools during interviews, great technological ones are thinking about again doing these technical interviews in person. Such and As I pointed out Cnbc en One of the latest meetings of L sundar interviews in person. This request contrasts with the fact that, only a few months before, the own Google CEO admit That, thanks to AI, around 25% of the Google code was generated by artificial intelligence. The use of AI is increasingly present in selection processes. From the Use of candidate monitoring algorithms (ATS for the acronym in English of Applicant Tracking Systems), that They automatically select the curriculum of the most appropriate candidates, to methods of training for candidates Based on chatgpt or, like Roy Lee, the Use of AI during interviews remotely The use of AI tools in selection processes, especially by candidates, has opened A debate on social networks On whether this is a lack of ethics, or is as valid as any other tool with which you work daily. In this debate, there are those who see right to use these tools during the interview whenever it is done transparently, since it shows that the candidate has resources To find the solution to a problem. “I remember that once, more than a decade ago, I said in an interview: ‘I do not know that specific command, but there is Google for what we do not know.’ assures a user which raises an equivalence between the use of AI and the search engine. Others, on the other hand, ensure that the objective of these tests is precisely to check the programming skills. If it is altered using AI, loses its reason for being. In Xataka | If your chair holds in a job interview, it is no accident: they are evaluating more than your curriculum Image | Pexels (Anna Shvets)

Scotland has a plan to overcome one of the great challenges of renewable energy: a storage megaplant

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Thanks to strong winds, Scotland has become an ideal place to install wind turbines. The data speak for themselves With an exponential increase In these almost 15 years. However, as a bagpipe, energy also goes like that air, so they have designed what will be the largest storage megabatism in Europe. And there is even more. European megabattery. The British company, Zenobē, has announced That the energy storage plant (Bess) has begun to operate in Blackhillock, Scotland. In addition, it is the first in the world that provides complete services of active and reactive energy. With a capacity of 300MW/600MWh at the moment it is placed as the largest in Europe. However, in the Scottish territory a struggle has opened to see who leads it. It is not there. In its ambition, Scotland will house the three energy storage systems in largest batteries in Europe After an investment of £ 800 million by Copenhagen Infrastructure Partners (CIP). The projects are Coalburn 2 in South Lanarkshire and Devilla in FIFE, which will be added to Coalburn 1. Currently, the latter is under construction and with an operating date planned for October. Each battery will have a capacity of 500 megawatts, allowing total storage of 3 GW/h to supply 4.5 million homes. Coalburn 2 is expected to enter into operation between 2027 and 2028. The current largest on the continent. The Blackhillock plant has been launched in two phases: 200 MW of initial capacity began operating in March 2025, and phase 2 of 100 MW will be completed in 2026. This installation seeks to improve the reliability of the electrical system, taking advantage of wind energy and storing excess electricity in batteries for use at high demand. The first in the world. As a little above, the central in operation provides complete services of active and reactive energy. In other words, since the United Kingdom He said goodbye to his gas plants They have had to find another way to generate these services. This BlackHillock Bess plant provides them and you will ask what it is. On the one hand, active energy is what is used directly for electricity consumption, while reactive energy helps keep the network tension and guarantee its stability. In summary, it helps to balance the network, especially in times of fluctuations in the supply and demand of electricity. For this reason, they have also found their light bill will benefit. They already noticed that, independent of coal, They had to pay a high pricebut with the new storage system, they expect this to generate a positive impact. Let’s not forget this controversy. More than a year ago, It was discovered that several wind turbines were working with diesel generators for days. This happened because network infrastructure is not always ready to handle fluctuations in renewable energy generation and distribution. For this reason, having a storage system helps prevent this situation from being repeated. The challenge for Europe. The intermission of renewable energy sources, such as solar and wind, remains one of the biggest challenges globally. The phenomenon of “Dunkelflaute” Because of this situation and an aged network It positions the storage system in one of the first objectives of the European agenda. In addition, in these types of situations we must look for a solution that allows the integration of stable and accessible renewable generation. There are some European countries that have already begun to invest in energy storage such as the case of Finland or Spain. In the latter, it has been used by a more unique system as They are the reservoirs. Forecasts Scotland, with its renewable wind excess and its limited network infrastructure, has become a strategic point for energy storage. By 2030, it is estimated that 60% of the United Kingdom’s energy will be generated by the wind, with 31% from Scotland. However, these projects have generated some opposition in local communities, concerned about safety, noise pollution and landscape industrialization. Despite this, the Scottish government highlights the importance of these systems to reach zero net, according to collect the Financial Times. Image | Zenobē Xataka | A United Kingdom project has found the easiest way to maintain offshore wind farms: AI and submarine robots

A university has created a class to help them overcome their telephobia

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Generation Z have been the first generation of 100% digital natives. Have grown with a Smartphone in the hands as an extension of themselves and with permanent Internet access that allows them to do anything with just a couple of clicks. However, there is something that makes less and less: telephone. His phobia a Talk to someone by phone It is such that even a university in the United Kingdom has implemented a class to help its younger students deal with their “telephobia.” Don’t call me, I’m Genzer. A survey of the British Uswitch hiring and telecommunications platform revealed that 23% of young people between 18 and 34 years in the United Kingdom Never attend phone calls. One of the reasons is because, 56% of respondents assume that the call is associated with bad news. The increase in spam and fraud calls has also caused the youngest Extent the calls. Instead, others prefer Asynchronous communication systems such as text messages, emails or social networks, which allow them to think before responding, avoiding the immediacy and possible discomfort of a telephone conversation. Telephone, the new Z disease. According to He informed The British BBC, Nottingham College is organizing training sessions for her students in which trust and protocol are worked during phone calls to help young people from generation z to overcome their phobia to make or receive phone calls, a syndrome known as Telephobia. Liz Baxter, an advisor to that university, assured the BBC that “young people simply have no confidence” to use the phone as their parents or grandparents did, and that leaves them in a clear labor disadvantage. “Telephone -related anxiety is something we are often,” Baxter explained. Telephone anxiety. As he counted Zoia Tarasovasocial anthropologist to Fortunethere are several reasons why generation Z can feel apprehension when speaking on the phone. “This reflects a broader fatigue with immediacy and urgency, where people have tired of the culture of discomfort and obsession with efficiency. People are silently rebeling against this immediacy taking their time to respond to those calls “Tarasova said. Written communication gives them greater control over how they are presented and how they respond. They can edit their messages to reflect exactly what they want to express and find information before answering to avoid uncomfortable or misunderstood situations. In addition, young people fear not knowing what to say, mistake or not understand the other person well, and they are worried about interrupting someone or being interrupted, which they consider disrespectful. Telephone subject. In the telephone communication class, young people affected by Telefobia practice the roles of each interlocutor simulating phone calls to communicate effectively by phone. The objective of this class is to provide students with the tools and trust necessary to develop with ease in This type of conversations. They are taught to plan the calls, to actively listen, to answer questions clearly and concisely, and to handle difficult or unexpected situations. Some of the practical exercises they perform is to call restaurants to obtain information about their schedules or ask about products availability, so that their skills are improving. It is not a minor problem. Unlike Other technologies They can be more or less obsoletetelephone calls are a tool that is still very present in the workplace. That conditions very seriously to those who suffer from Telefobia since they subtract them Opportunities in the labor market. Casey Halloran, executive and co -founder director of the online travel agency Namu Travelexplained to Fortune that telephobia had become a very real problem in its office. “He has never seen anything similar to the generational gap” that exists between the older and young agents. “We have been doing extensive training, offering incentives, observing calls with our veteran representatives and even hiring a business psychologist. After more than two years of this fight, we are almost at the point of giving up and adopting the SMS and the webchat in Place to continue fighting against wind and tide, “the manager lamented. In Xataka | The z -manage the nets than boomers, but have a problem: but they have a much more chew Image | Unspash (Brooke Cagle)

Temu and Shein are already being overcome by the next Chinese trade giant: Tiktok

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Tiktok has achieved in just one year what seemed impossible: to overcome sales to Shein and Temu in the US market, consolidating itself as the new power of Chinese electronic commerce, according to reports Bloomberg Citing Second Measure data, its transactional analytical tool. Their sales fired 153% in January, compared to the modest compared 26% of Shein and 28% of Temu. Between the lines. Tiktok Shop is taking more market to Shein that a Temu. In purchases greater than 25 dollars it has earned 16 quota points, while in the lower only 7. That is, it is having more success by selling medium -price products than Chollitos. The threat. This ascent can be seen truncated by several fronts: The contrast. While Tiktok Shop accelerates, its Chinese competitors suffer: In perspective. With 170 million monthly active users in the US, Tiktok has shown that its ability to monetize its user base goes beyond advertising. He has managed to turn his domain into entertainment into a powerful sales machine that even threatens Amazon. → The really disruptive of Tiktok Shop is not its meteoric growth, but how it has completely blurred the line between entertainment and trade. → No sells products, sells instantaneous wishes packaged in viral videos. And that, in the face of consumer behavior, is more powerful than any discount. In Xataka | China has been cutting its technology for years. Xi Jiping has just opened the door for that to change Outstanding image | Solen Feyissa in Unspash

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