We are stuffing ourselves with supplements because of the networks. Science points out that we are almost always wasting money

A scene that can be quite common (or at least it has happened to me) is opening TikTok and, at some point, between cat videos and recipes that seem very simple, a person appears and explains why. Magnesium will change our lives. Sleeping poorly, having anxiety, muscle pain or even going constipated These are some of the claims that constantly bombard us so that we end up supplementing our diet with some of the products that are available (and that are not cheap). The problem is that it is getting out of hand. A great use. Get out of bed and, before drinking your first coffee, there is already a row of pills that you have to take to start the day: vitamin D, creatinethe ashwagandhamagnesium… A real ‘skincare‘but for the metabolism, which is becoming more and more aggressive. According to 2024 datain the United States 61.72% of adults take some type of dietary supplementation, and the figure has been growing for years. But the worst of all is that, of this high percentage, almost half of the people take it independently, without following the advice of a doctor who has been able to detect the deficiency of a specific vitamin. The problem of networks. A systematic review of 82 studies published in Healthcare in 2025 analyzed the impact of social networks in health behaviors between the years 2010 and 2025. Here he was able to identify health misinformation as one of the five categories that dominated the digital content ecosystem, since these platforms function as tools that dictate what to do to be healthy, even if there is no evidence behind it. What encourages all this is nothing more than a business model that is seeing as its income they don’t stop increasing. And logically here it is not interesting to point out that the vast majority of people can receive these ‘miraculous’ minerals thanks to a varied diet. And everything that is taken in excess can end up being excreted very well. What does science say? In 2022, a study focused on vitamin supplements and minerals to prevent the appearance of cardiovascular diseases or even cancer, the truth is that it was very revealing. The conclusion here was that for beta-carotene, vitamin E supplements or multivitamins there was not enough evidence to say that they were positive for health. But they weren’t very harmful either. If we go further, a published meta-analysis in it Journal of the American College of Cardiology In 2022, it reviewed 884 randomized clinical trials with 883,627 participants on 27 types of micronutrients. The picture is nuanced but clear in general terms: vitamin C, vitamin D, vitamin E and selenium showed no effect on cardiovascular disease. Beta-carotene, again, increased overall mortality, cardiovascular mortality, and stroke risk. But there are exceptions with omega-3 that did reduce the risk of heart attack and cardiovascular mortality. Magnesium. Without a doubt, the revolution of the moment, since it seems to be used for absolutely everything. In 2020 it already appeared a review on magnesium oral to see if it actually reduced muscle cramps, and the truth is that the conclusion was that it was unlikely to provide clinically significant relief to older adults with night cramps. This does not mean that magnesium is useless in all contexts. It means that if you are a healthy adult who takes magnesium because “a TikTok influencer recommended it to you for cramps” you are wasting your money. But if it is taken because an analysis has confirmed that magnesium levels are below normal, it can be very useful. Vitamin D. A few years ago this was the fashionable supplement for everyone, since it was sold that there was a general deficit among the population. In this case, the experts pointed out that vitamin D should not be supplemented on a general basis in healthy adults under 75 years of age to reduce the risk of disease. There is evidence in favor of supplementation in specific groups such as children and adolescents to prevent diseases such as rickets, people over 75 years of age to reduce mortality, and pregnant women to reduce the risk of preeclampsia and premature birth. In this way, supplementation is useful, but always with medical advice behind it that sees it justified to send a vitamin supplement. When to take them? The honest answer is: in specific and well-defined contexts, with clear clinical indication and as preventive life insurance to avoid all diseases. In some cases it is clear that it must be done, such as folic acid in pregnancies, vitamin B12 in vegan diets or vitamin D in groups with documented deficiencies. But what doesn’t make sense is taking a daily cocktail of eight supplements because we have been sold that it is necessary for our body to ‘start’. But it also has the logic of why we take it, since we have a constant feeling that we need to be more rested, focused and healthier. Here supplements offer us this very easy solution: with a pill. The problem is that our body works with constant balances and no matter how much we throw at it, it will not respond as we can expect. Images | Jellybee MIND FAVOR In Xataka | Magnesium has become the star supplement for sleep. Science is clear about who it really works with (and who it doesn’t)

The generational conflict with Generation Z is costing us a lot of money: $56 billion

There is a silent war in offices around the world over the focus on AI adoption at work. It has no declared sides or visible battles, but its devastating effects already have a price: a scandalously high one. We are not talking about employees who lose their jobs because an AI does its jobwe talk about an intergenerational war that has been declared between the baby boom generation and generation Z due to the discrepancy of use of this technology. The damage it is causing that confrontation It is not nonsense: almost one working day lost per week for each employee, in addition to projects that do not progress and burnt-out workers who, instead of looking for solutions, are looking for a new job. A very very expensive war. A published study by Salesloft and the consulting firm Workplace Intelligence based on surveys of 2,000 employees, puts figures on the intergenerational battle for the implementation of AI and other technologies that is being experienced in some US companies: 56,000 million dollars a year in terms of lost productivity due to conflict between generations. These losses are not due to misuse or ignorance of technology or lack of employee performance, but because boomers and Gen Z have communication problems and have different expectations about balance between work and personal life. A day’s work wasted for not understanding each other. That conflict between employees more veterans and those who have just joined, translates into a combined loss of 5.3 hours per week of lost productivity for each employee. Steve Cox, CEO of Salesloft, explained the phenomenon in his report: “The $56 billion productivity loss is just the visible cost. When AI adoption is fragmented, the damage multiplies and leads to missed forecasts, slower execution, and higher turnover quarter after quarter. At that point, generational conflict is not a culture problem; it is a balance problem.” They prefer to talk to a bot. A relevant fact from the study indicates that 39% of Generation Z respondents say they prefer to be directed by an AI than by a boomer, while 25% of boomers prefer to work with an AI than with a fellow Gen Z. That’s how heated the mood is. The tensions do not remain only in the environment, this intergenerational friction is causing 28% of Generation Z workers to acknowledge that they are looking for another job so they don’t have to work with boomers. Similarly, 19% of boomers say they are considering early retirementpartly because he can’t stand his younger colleagues anymore. AI, gasoline or solution? Although many of them have indicated that they prefer to have a bot as a boss rather than someone from the “rival” generation, artificial intelligence is aggravating the situation instead of softening it. The problem is that 64% of employees admit that they are not even using the AI ​​tools they already have available well. The study reveals that 60% of boomers surveyed believe the way Gen Z uses technology is hurting customer relationships. Young people, on the other hand, respond in the same tone: 64% think that boomers’ resistance to adopting new tools is slowing down innovation, and 63% say that this attitude is costing them many sales. However, there is room for optimism because both generations agree in some aspects. 86% of respondents believe that AI could improve knowledge sharing between generations, 80% that it could reduce the experience gap, and 79% of participants believe that it could improve communication between teams of different ages. The clash is not just about AI: it is about values. Beyond the tools and the adoption of technology, the underlying problem is values ​​at work. 71% of Gen Z respondents believe boomers value plus the hours in the chair than the results obtained, and 56% point them out as those responsible for the toxic environment that exists in many companies. On the other hand, 64% of more veteran employees believe that Gen Z puts your personal life ahead of the job needs. The assessment of these employees is correct and confirms it a study on job preferences among generation Z prepared by the consulting firm Robert Walters. 52% of the young people interviewed stated that avoided promotions to not take on more responsibilities that were not going to translate into economic benefits or a great evolution in their work career, but rather into more stress and loss of work. time for your personal life. In Xataka | We have found the “kryptonite” of Generation Z: they are experts in apps, but they don’t know how to use a printer Image | Freepik (pch.vector)

Taking money from a family member just before their death seemed like a great idea to avoid paying taxes. It wasn’t

Why should an additional tax be paid for receiving money in inheritance for which the deceased already paid taxes? Many people ask that question and They decide to jump into the mountains (prosecutor) trying a thousand and one tricks to avoid payment of the Donations and Inheritance Tax. The most common trick is to empty bank accounts of the family member before he or she dies. Spoiler: it goes wrong. A solved case by the Superior Court of Justice of Madrid shows that this belief can be very expensive, and that the attempt to avoid the treasury can end up exactly where one wanted to avoid arriving: paying the Treasury even more than what they would have paid in the beginning. Money, what money? A woman was listed as the owner or authorized person on several of her sister’s bank accounts. In September 2017, this died without leaving a will. When the General Directorate of Taxes of the Community of Madrid began to investigate the case, it found that the deceased’s assets were much larger than what her sister wanted to make out. As of December 31, 2016, the three bank accounts of the deceased accumulated considerable balances: one with 9,217.08 euros, another with 51,216.58 euros and a third with 132,644.53 euros, in which the sister appeared directly as joint owner. In addition to these savings, the deceased had received 45,000 euros in April 2017 for the sale of her part of a property that she shared with her sister. By December 31, 2017, all the money in the accounts was gone. The Treasury calculated that the total money and assets that should have been declared in the inheritance amounted to 122,931.67 euros, to which was added the value of 50% of a property in Hoyo de Manzanares valued at 1,812.50 euros. ​No resignation possible. The sister responded to the first requests from the Treasury by assuring that the deceased had died without assets. Some time later he provided a notarial document of renunciation of inheritance dated September 29, 2020, more than three years after death occurred. His argument was that he did not know that his sister had assets, and that the only movements he had made in the deceased’s accounts were payment procedures for the residence where he received care his sister in her last month of life. The court that reviewed the case in the first instance initially agreed with him, considering that this payment could be interpreted as timely management. However, the Community of Madrid, in charge of collecting the tax, appealed and the TSJM resolved differently. Although in theory you can renounce an inheritance at any time during the process, doing so after having acted on the deceased’s assets has tax consequences that no notarial deed can erase. What does it mean to accept an inheritance without wanting to do so?. In Spain, you do not need to sign any paper to legally become an heir. The law includes in its article 999.3 the figure of tacit acceptance, which occurs when someone acts on the assets of a deceased as if they were already theirs, even if they have never confirmed acceptance of inheritance. Withdrawing money from your accounts, selling your property or simply managing your assets are examples of actions that, in the eyes of the law, are equivalent to saying “yes, I accept”, even if no paper has been signed.​​ The problem is that many people are not aware of this rule and believe that as long as they do not sign anything before a notary, they are safe. In reality, what matters is not what is signed, but what is done. The Supreme Court takes decades establishing that any act that unequivocally reveals that someone he is behaving like an heireven if informally or even unconsciously, has the same legal and fiscal effects as an express acceptance of the inheritance.​ What the law says about disappearing money. The TSJM applied the article 11.1.a of the Inheritance and Donation Tax Lawwhich establishes that the assets that would have belonged to the deceased up to one year before his death They are considered part of the inheritanceunless proven otherwise by solid evidence. Not only did the sister not provide any explanation as to what had happened to that money, but she did not even try throughout the entire process. The court also assessed that the deceased was admitted to a nursing home and was receiving special care, which made it highly unlikely that she would have been able to manage the withdrawal of the money from her accounts on her own. Given that the sister was the owner or authorized owner of all of them, the judges concluded that moving that money was equivalent, in the eyes of the law, to having accepted the inheritance. Pay the tax, but get rid of the fine. The TSJ of Madrid confirmed that the woman had to pay 26,217.11 euros as settlement of the Inheritance Tax for her sister’s inheritance. However, the judges annulled the fine of 17,999.73 euros that the Madrid treasury demanded, because the Community of Madrid failed to prove that the woman had acted with the deliberate intention of deceiving the treasury, something that the law requires before being able to impose a financial penalty of that type. In Xataka | The “Great Transfer of Wealth” is not only a thing for the rich: demographic change will concentrate wealth among the youngest Image | Pexels (cottonbro studio)

Sam Altman has had another great idea to finally charge the user all the money he needs: a receipt at the end of the month

We are used to pay the electricity bill or water because they have become basic and totally universal goods. Well, Sam Altman, CEO of OpenAI, is clear that artificial intelligence will be exactly that: a commoditya basic and totally universal good. This implies, of course, that there will come a time when, just as we pay the electricity or water bill, we will pay the monthly AI bill. Paying for AI will be an everyday thing. Altman recently participated in an event in Washington DC and there raised an idea that has been around for a long time but is certainly gaining more and more strength: that AI will offer like electricity or water, on demand: as soon as you need it, it will be there for you. That, of course, will mean that just as we now pay for our electricity or water use, we will also pay for the AI ​​supply that we use. And we will do it at the end of the month with the traditional method: an invoice from our supplier. In Xataka The most powerful AI agent in the world has just arrived: the first thing it does is warn you that it is dangerous From consuming kW to consuming tokens. Thus, instead of paying fixed subscriptions as we usually do now when contracting ChatGPT Plus or Claude Pro, for example, what we will do is pay that monthly bill. The amount we will pay will be based on how many “tokens“(processing units) we have consumed to solve all types of tasks. We have power plants, we will have data centers. To Altman this speech fits like a glovebecause it justifies its AI data center megaprojects —and those of the rest of the industry—. If AI is to become that universal basic resource, we will have to have the infrastructure (the “AI power plants”) to sustain it. Without such infrastructure, Altman warns, the price of “intelligence” will skyrocket, turning it into an exclusive privilege for the richest or a resource rationed by governments. Compute Yottaflops. That race for infrastructure has already begun, and big technology companies are fueling it. The reason is simple: either they enter that maelstrom or they risk being left out if the AI ​​revolution actually becomes a reality. Lisa Su, CEO of AMD, explained in her opening talk at CES 2026 that the world will need more than “10 yottaflops” of computing – 10,000 times more than the existing AI capacity in 2022 – in the next five years to be able to meet the demand posed by this massive use of AI. Chips missing… and a lot of energy. The real obstacle to achieving such computing capacity not only lies in the chips – the memory crisis is a side effect of this – but also in energy. data centers they consume a lotwhich makes national electrical networks can finish not having sufficient capacity to supply said energy. OpenAI will not stop spending. Greg Brockman, president of OpenAI, explained in December that their projects, no matter how gigantic they may seem, will go further. Although the company has already committed to investing $1.4 trillion with its partners in data centers over the next eight years, OpenAI wants to “get ahead of the future, but I don’t think we can be, no matter how ambitious we want to dream of being right now.” That is to say, he believes that all his estimates and projects may end up being dwarfed by the true scale to which AI can reach. {“videoId”:”xa1wtpm”,”autoplay”:false,”title”:”Perplexity, Personal Computer”, “tag”:””, “duration”:”88″} Big Tech wants to bill you at the end of the month. Turn AI into a commodity For it to reach all homes would be an absolute triumph for the companies that are investing in it. The tech industry has not managed to direct its costs to the user other than in things like our internet connection or, at most, in our spending on streaming services —similar to current AI plans—. If it achieves that bill at the end of the month that hundreds (perhaps thousands) of millions of people would also pay, AI would become an extraordinary income machine. In Xataka | OpenClaw changed the rules of the AI ​​race. Technology companies already have their answer: copy it (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Sam Altman has had another great idea to finally charge the user all the money he needs: a receipt at the end of the month was originally published in Xataka by Javier Pastor .

In London more and more people lose money when they sell their house. The question is whether it is the canary in Europe’s mine

Located north of the Thames, Tower Hamlets is one of the districts most emblematic from London. In fact, it covers a large part of the East End, the historic center of the capital. For years (like most of the city) it also represented something else: a juicy market for those who wanted to invest in housing and achieve high returns. Not anymore. In 2025 about 30% Of the owners who got rid of their homes in that neighborhood (mostly apartments) had to do so for less money than they paid at the time. And it’s not just something that happens in Tower Hamlets. What has happened? That in London housing is no longer an infallible business. This is suggested at least by the latest study published by Hamptons, which reveals that in 2025 Londoners were the Britons most likely to lose money from the sale of their properties. Even more than its neighbors in the northeast of the United Kingdom, who have spent years leading the ranking. “Rising London house prices are no longer the safe bet they once seemed,” concludes the report, which is supported by the Property Registry. What do the figures say? that last year 14.8% of people Those who sold their home in London did so for less money than they originally paid. It may seem like a modest percentage, but it is striking for several reasons. To begin with because it is the largest in the entire United Kingdom. The national average is 8.7% and there are British regions where this indicator is much lower, such as Wales (6.2%), East Midlands (6.7%) or West Midlands (6.9%). London has effectively ousted Nort Easth, which had dominated the sales ranking with losses for the last decade. Is Tower Hamlets a unique case? No. Tower Hamlets is the London district where the trend is best appreciated, but is not the only one in which a significant proportion of homeowners (28.2%) have lost money by getting rid of their homes. In the City, 26.2% of sellers closed transactions in “red numbers”, in Kensington & Chelsea 22.4%, in Westminster 22.1% and in Hammersmith & Fulham 20.8%. Curiously, in the cheapest district of London, Barking & Dagenham, only that indicator is much lower: 5.3%. “In some cases, even homeowners who bought a decade ago risk getting back less than they paid, something almost unthinkable in 2015. And for many the sums are small,” the study insists. “In the coming years it is likely that more sellers will have missed out on the price boom that London experienced between 2012 and 2016, as they bought at the peak of the market.” Is there more data? Yes. The Hamptons report raises some interesting ideas. For example, most of the sales with losses (close to 90%) were carried out by apartments. If we talk about houses, the photo is somewhat different. Hamptons technicians recognize that in 2025 the average seller in London pocketed 172,500 pounds more than what they originally paid when purchasing their home, but they insist on the increase in sales at a loss: if in 2019 they represented 5.9%, in 2025 “red” operations already represented 14.8%. Is it the only report? No. Over recent months, more analyzes have been published showing that the London property market is not going through its best moment. There is talk of a price drop of 5.1% at the end of 2025 (which takes the market even further away from the 2022 data) and even from a sluggish prime housing market that will not rise until at least 2028. “In London, the growth of house prices is no longer a safe bet,” he explains to Financial Times Aneisha Beveridge, Hamptons manager. There is studies which show that prices are declining in half of London’s neighborhoods, leaving a “two-speed” market: that of the most expensive (and volatile) areas and the cheapest, which has demonstrated greater resilience. In December Bloomberg warned that homes worth more than two million run the risk of depreciating, losing almost 5% of their value in one year. What is the reason? The big question. When explaining the London trend the analysts they point out several factors. One of the main ones is the regulatory change, marked by the end of discounts to the purchase of housing and a greater penalty for the purchase of second homes and houses as investments. The authorities have also focused on the prime segment, rethinking the status nom-dom for large foreign fortunes and raising local taxes for the most expensive properties. Added to the above is the influence of Brexit, the exorbitant prices that London reached in 2022 or how difficult it is for families to access the market, partly because the cost of rent neutralizes the ability to save. The question that some are already made is whether London is an isolated case or should be understood as a canary in the mine for other European capitals. Image | Benjamin Davies (Unsplash) In Xataka | Housing is getting so expensive that in the United Kingdom there are already people opting for plan B: living on boats

the Spanish space startup grows with Japanese money

PLD Space has closed a Series C round of €180 million led by Mitsubishi Electric. With this injection, the Elche company exceeds the 350 million raised in total and has a clear path to carry out the first demonstration flight of its rocket Miura 5 before the end of 2026. Why is it important. Spain has very few technology companies capable of raising this type of money on a global scale. PLD Space has not only achieved this, but has done so by attracting a top-level Japanese manufacturer that is not coming to make a financial bet but to secure access to launches for its clients in Asia. That difference between a financial investor and a strategic investor changes everything. Between the lines. Mitsubishi Electric has also signed an MOU with Lockheed Martin to collaborate on geostationary defense satellites. That the same week in which he signs that agreement he also leads this round in PLD Space is no coincidence. Japan is building a chain of access to space so as not to depend on anyone, and PLD Space fits as a provider of low orbit launches for the constellation of satellites that that ecosystem needs. For the Spanish company, this means support that goes beyond capital: it is a seal of industrial credibility. In figures: 180 million euros raised in Series C. More than 350 million in total accumulated financing. Planned capacity of 30 launches per year by the end of the decade. The Miura 5 can place up to 1,080 kg in low orbit. Target production: 4 rockets in 2026, 6 in 2027. The context. Europe has had the problem of access to space on the table for years. The delays of Ariane 6 and the dependence on American launchers have made it clear that the continent does not have a mature private alternative. He European Launcher Challengewhich calls for a test flight of a higher-capacity rocket before 2028, has acted as an accelerator for PLD’s roadmap. The company already designs the Miura Nextdesigned precisely to meet that institutional challenge. The big question. PLD Space has proven that it can raise money and that it can fly hardware. He Miura 1suborbital rocket, completed its first launch in October 2023. But the jump to orbital is different. Many launch startups have raised hundreds of millions and have not reached orbit. The real test begins when the Miura 5 takes off from Kourou, whose facilities should be ready in July. Until then, money buys time, but not guarantees. In Xataka | “We are the company that has developed an orbital rocket the fastest”: PLD Space, one step away from making history from Spain Featured image | PLD Space

Nobody wants to take up weapons, but they are making money selling them

Europe has accelerated your spending in defense up to levels that had not been seen since the end of the Cold War, driven by conflicts on its borders and a growing strategic uncertainty. The reflection has been a global arms market that is experiencing one of its more expansive cycles in decades, with long-term contracts and industrial chains that work at full capacity. In this context of rearmament and international repositioning, some countries face to a reality that goes beyond the numbers. For example, Spain. An industry that shoots record numbers. They counted this week in Spanish that, at the end of 2024 (last year for which official data is available), the Spanish defense industry touched 7,000 million of euros in exports, 10.6% more than the previous year, consolidating a model in which almost 70% of the sector’s sales depend on the foreign market. Three large companies (Airbus, Indra and Navantia) concentrate more than 70% of international business, and if Rheinmetall Expal and ITP Aero are added, five companies account for more than 80% of exports. According to the Ministry of Defense, the bulk comes from international programs such as the A400M or the Eurofighter, with the aeronautical subsector representing almost two-thirds of the total, while conventional weapons and missiles are growing strongly. Spain maintains ninth place in the world as an exporter, with 3% of the global marketand although it has lost positions compared to competitors such as Italy or Israel, its absolute numbers continue to increase. Ukraine as a showcase and accelerator. The war in Ukraine has been a catalyst. Since 2022, Spain has authorized more than 910 million euros in sales of defense material to kyiv, with a special weight of ammunition and projectiles, including more than 130,000 155 mm. Added to this are battle tanks, armored vehicles, missiles and direct donations that include everything from Harpoon systems to medicalized armored vehicles. Only in 2023 exports to Ukraine represented more than 150 millionand in the first half of 2024 they exceeded 130 million, increasing the relative weight of kyiv within the export group. In other words, Spain not only participates politically in the European effort, but has become a relevant supplier in a high-intensity conflict that consumes ammunition at an industrial rate. The paradox of the empty uniform. It we count this week. While the factories work at full capacity and the international contracts multiply, the interest of the Spanish population in joining the Armed Forces does not live his best moment. The social distance from the military profession, demographic aging and competition in the civilian labor market contrast with the strength of the defense industrial complex. Those 7 billion of euros summarize an uncomfortable reality in Spain: because there may be a lack of hands to take up weapons, but they are making money selling them to the rest of the planet. The country participates in fighters, produces radars, large-caliber ammunition or naval systems for third parties, while the internal debate revolves around vocations, working conditions and professional attractiveness. A model with recruitment on the other hand. The analysis of Defense in Spain indicates that the strength of the sector does not rest on the size of the national army, but rather on its integration into consortia Europeans and global supply chains. Ukraine, India, Saudi Arabia, France, the United States and Germany are among the main destinations for Spanish material, which shows a geographic diversification that cushions any internal fluctuation. The industry acts as a technological engine and generator of qualified employment, but also as an actor fully inserted in a global market that is experiencing a rebound sustained by conflicts and geopolitical tensions. Between industrial power and social debate. Spain thus finds itself facing a strategic duality. On the one hand, it consolidates its role as a relevant actor in world trade of weapons and strengthens its position in key international programs. On the other hand, face a domestic debate about the link between society and defense that is not resolved with accounting balances. The paradox is no small thing: a country that escalates million-dollar contracts abroad while dealing with the need to make more attractive the uniform at home. And in this tension between global market and national commitment is drawn one of the quietest dilemmas of Spanish defense policy. Image | Seko Photography In Xataka | Europe has asked its military experts how to become independent from the US for the next war. The answer is déjà vu: the F-35 In Xataka | Spain’s main problem is not weapons, fighters or drones: it is the number of hands it lacks to use them

All the money in the world won’t satisfy AI’s RAM hunger

There is no RAM for so much AI. At this point in the film, no one can ignore that we are fully immersed in a new component crisis. Unlike the perfect storm that shook the technology industry in 2020, the new crisis is due to something very specific: the voracity of data centers and the artificial intelligence. In recent weeks we have seen negativity everywhere, but now one of the main people responsible for the lack of RAM comes to say that things are not going to stay the same. They are going to get worse. 30% of the goal. Chey Tae-won is not just anyone. This is the CEO of SK groupone of the largest conglomerates in the world and a South Korean giant that controls everything from the energy industry to chemicals and telephony. In addition, it has SK Hynix, one of the largest manufacturers of memories from around the world. If there is an authorized voice in this crisisof course it is yours. And what did he say? Well, there’s still a RAM storm left for a while. In a recent interview, stated that memory supply will be more than 30% below AI demand for this year. That is, by turning all their production to high-performance memory for AI, completely abandoning the consumer sector, they will be far from be able to satisfy what companies like NVIDIA they are claiming. structural problem. As we say, we have been talking about the state of the industry for weeks, but now we understand the extent to which the consumer sector has taken a backseat to memory manufacturers. That “we have given everything and we are going to fall within 30% of the goal” is tremendously revealing and explains the reason why everything with a memory chip is rising in price. Micron, SK Hynix and Samsung are the three companies that lead production by memory. They make both consumer memory (that of the mobile phone, the PC, the routerTV or car) as a professional (high-bandwidth HBMs), but their production is not unlimited: if they want to increase performance in one type of memory, they must lower that of the other. And that’s what’s happening: the AI ​​business is memory hungry, and for every unit of high-bandwidth memory produced, several units of standard memory must be sacrificed for other devices. This creates a bottleneck and an “unprecedented” shortage, according to Micron’s vice president, as the AI ​​industry is consuming all memory production capacity, creating a tremendous shortage in the conventional branch. All sold. As consumers, buy an SSD, a RAM module and a Large capacity HDD is a luxury right now, but to those who control chip production, it’s going well for them because they are selling all production before starting to “print” chips. Chey Tae-won himself has commented that the profit margins on his HBM4 chips are stratospheric, around 60%. Micron has already commented that all of its HBM memory production capacity for 2026 is already sold, and These are statements similar to those of Western Digital a few days ago. This implies that they have already sold components that do not exist for graphics cards that do not exist and that will power data centers that do not yet exist. abandoning ship. Samsung, SK and Micron are expanding their production lines and opening factories, but getting clean rooms It’s a slow process for them to start making chips, and Micron’s new plants, for example, aren’t expected to start making RAM until 2028. And when they do, it’ll likely be memory for data centers, not consumer price relief. In the end, there are only a few suppliers for many manufacturers, and that has another consequence: there will be brands that they have to get out of the car. The CEO of the SK group has commented that “there will probably be PC and smartphone manufacturers that will end up abandoning their businesses”, but he has not been the only one. A few days ago, the boss of Phison, a company that makes memory controllers, pointed in the same line. And it is easy to understand: if a manufacturer with low volume costs much more for memory, it has two options: sell a PC/mobile with less RAM or sell that same product much more expensive. Neither is a good idea. The price of 32 GB of DDR5 RAM from Crucial. Micron’s Crucial no longer exists Not very hopeful forecasts. The big question is when this solution will end. From SMIC, the large Chinese foundry, it is estimated that storm remains for a while because everyone wants to build their infrastructure for the next decade over the next two years. There are analysts who estimate that manufacturers – such as those in the automotive sector – are stockpiling AI out of “panic” that it will run out and now HBM4 memory is being produced, but in a few years there will be superior technology that will make AI faster and more capable… and the industry will turn to it again if the bubble doesn’t burst first. Domino. Meanwhile, companies like TeslaIntel or the Japanese giant SoftBank They want to get fully into the DRAM market and the companies Chinese companies like CXMT have an opportunity to meet the demand for AI for devices such as laptops. And, although we now see how it has impacted the price of loose components, we have to wait to see what happens in already assembled devices. Lenovo has pointed that the price of laptops is going to rise, but there are also warnings about important price increases in mobile phones, above all in low and mid-range devices, where the price of RAM represents a large part of the product cost. As I have said before, we have to cross our fingers so that the mobile phone or PC does not break, since once it is time to change it, paying the price will not be something pleasant. Images | Xataka, Bananovaya In Xataka | We … Read more

Chargebacks are the silent hemorrhage of e-commerce. A Catalan startup is making money by covering it

Yesterday Paco bought a product on Wallapop and received it. Then came the problem. Paco called the bank and lied saying that it was not the product he expected or that he did not receive it, thus managing to keep the product and recover his money. Free product for him, headache for Wallapop. This is where a promising Catalan startup called Kloutit comes in. Fictional situation, real problem. Paco does not exist as such and the situation is fictitious, but it is the reflection of a very palpable reality among e-commerce companies: many are affected to a greater or lesser extent by the so-called chargebacks or chargebacks. Kloutit has an AI to solve it. The Catalan startup Kloutit has created an AI tool to manage these chargebacks on e-commerce platforms. Founded in 2024 by Albert Algarra (CEO), Alexis Pairetti and Adrián Algarra, the company already has almost 200 active clients and operates in nine countries, as indicated in CincoDías. Among those clients are Wallapop, Cabify, Playtomic, Factorial, or TaxDown. A problem that they manage to mitigate. The phenomenon of chargebacks negatively impacts 30% of the gross operating profit (ebitda) of companies, according to Kloutit. However, thanks to their AI system, companies multiply the amount of money lost and later recovered by 5.5. Not only that: as those responsible for CincoDías indicate, “Reducing chargebacks not only protects income, but also improves the relationship with payment service providers, and avoids penalties for high ratios.” They may be legitimate, but they may not be.. Unlike a normal return in which you go to the store, deliver the product and receive your money back, in a chargeback the bank withdraws the money directly from the merchant’s account and returns it to the customer while it investigates what happened. Chargebacks typically occur in three cases: Real fraud: someone has stolen your card and made purchases, so you notify the bank indicating that it was not you, and the bank returns your money. Problems with service: you bought something that never arrived, or the product that arrives is broken or the service (hotels, flights) was not as promised. “Friendly fraud”: This is where the problem lies for companies, and it is the fictitious case we have described. A chargeback is not just about losing a sale. For a business it implies a double loss: both the product they already sent and the money from the sale. In fact, after the chargeback the nightmare begins, because the implications are several: Penalty: Banks charge a penalty fee to the merchant for each chargeback received regardless of who is right. Blacklist: If the store has many chargebacks, Visa or Mastercard can blacklist you and prohibit card payments. Expensive defense: defending against a chargeback is a cumbersome bureaucratic process: you have to demonstrate with evidence (delivery notes, screenshots, emails) that the customer did receive the service. AI vs. obsolete systems. The platform developed by Kloutit promises a much more effective alternative to traditional systems that they describe as obsolete: manual processes, a lot of time investment and disappointing success rates. The Catalan startup’s AI system promises to automate these processes and free teams from this burden. That they have more and more clients is a promising sign that they are doing something right. Images | Nathana Rebouças In Xataka | Online commerce was supposed to kill shopping malls. The reality has been just the opposite.

Video games have grown a lot this year. But the money goes to China, Roblox and the owners of mobile platforms

The global video game industry had a turnover of around $185 billion in 2024 and continues to grow. But there is a catch: this growth does not reach the studios or the area that traditional players look at, those of the console wars and the old PC Master Race. Matthew Ball’s usual annual report leaves a less complacent diagnosis: revenue is concentrated in China, on platforms like Roblox and on the owners of mobile operating systems. The rest survive as best they can. The Old Times (2021): There is still talk about how great the year 2021 was for video games. It seems like it was yesterday when the pandemic (insert meme of Grandpa Simpson telling stories to the kids here) confined hundreds of millions of people to their homes, and games (mobile, console, PC, free, subscription) absorbed the benefits of that confinement. As Ball, CEO of Epyllion, analyzes in The State of Video Gaming in 2025the factors that drove that peak were an extraordinary sum of factors: mobile platforms, free-to-play models, games as a service, the cross play and new genres like battle royale and social play. Downhill. The flip side of that was a much bigger recession than expected: global spending on video games fell 3.5% in 2022 and barely recovered a few percentage points towards the end of 2024. According to the consulting firm MIDiA Research, the sector had enjoyed growth of 26.3% in 2020 and 9.8% in 2021, and the rebound was inevitable. According to Ball, the engines that had driven the industry between 2011 and 2021 stopped all at once: the smartphones They were no longer surprising with each interaction, social networks were paralyzed, the free-to-play was normalized. 6.5% of total gaming time in 2023 corresponded to new video games, says Ball, and only four titles shared half of that percentage. Layoffs in full force. He report also speaks how the sector’s layoffs since 2022 illustrate this adjustment: more than 44,000 jobs, 61% of them concentrated in North America. This does not mean that it is the end of the industry or that the same pattern is being repeated. crash 1983, as has been said (the industry is too diversified and globalized to repeat a systemic collapse of that magnitude). What we are paying is the cost of having built a structure designed for an industry in continuous growth during the pandemic. The Chinese monster. Ball puts on the table that global spending on video games grew by approximately $10 billion between 2021 and 2025. But… where did that money go? The report assures that to Beijing: about 4,000 million of that growth is from the Chinese market, and another 1,500 million are from titles developed in China sold in international markets. In total, Chinese publishers have racked up about half of global growth since 2019. And there are more data: Gamer spending in China reached $49.2 billion in 2024, with a base of 722 million active gamers, more than double the total population of the United States. China is already the first market in the world by income. Not foreigners. Very significantlythat market remains almost closed to foreign games. 84% of Chinese gamers’ spending goes on titles produced in China, and that percentage has increased, as unusual as it may seem: 20% of Chinese domestic spending goes on imported titles (a figure that also registered a decrease of 5% between 2023 and 2024). It is comparable to what happens with cinemawith local films devouring foreign ones at the box office. A situation favored by a combination of factors: First, the Chinese regulatory framework favors national titles through a licensing system; second, development costs are substantially lower than in the West; Finally, the work culture of the country’s studios allows for more intensive production cycles. You don’t have to dig far to find examples of great Chinese international successes: ‘Genshin Impact‘, from miHoYo, raised more than $3.5 billion in its first year70% outside China with a character design rooted in anime. ‘Honor of Kings‘, from Tencent, dominated the Chinese mobile market for years before making the international leap with adaptations of character names. AND ‘Black Myth: Wukong‘, developed with support from Tencent, sold ten million copies in its first three days launching in August 2024, betting on the opposite of assimilation: an unequivocally Chinese mythology without thematic concessions to Western taste. Roblox sweeps. The numbers sing: 70% of the growth of the video game market outside of China in 2025 was absorbed by ‘Roblox‘. Which is an infrastructure on which millions of creators build interactive experiences using the platform’s own tools. Players access it for free and spend real money on cosmetic items and access within these worlds, transactions that are carried out in Robux, the ecosystem’s virtual currency. Of every dollar spent,’Roblox’ historically retained around 70% leaving the creator with approximately 25 or 30 cents. In September 2024, ‘Roblox’ announced a new delivery model for paid games that increases the creator’s commission up to 70% on titles that sell for $49.99. What does this translate into? In 2024, ‘Roblox’ paid around $923 million to its creators (an increase of 25% compared to 2023), while its total revenue grew by 29% until reaching 3.6 billion dollars. Its intentions are colossal: CEO David Baszucki stated that the company’s goal is to capture 10% of the global video game content market. Some more questions. Just to finish outlining the portrait: ‘Roblox’ registers sustained net losses (a accumulated deficit of 3.5 billion) with the logic of the platform in the expansion phase, sacrificing immediate profitability. Some observers they point because ‘Roblox’ has become the video game equivalent of YouTube, a platform that extracts value from the work of its creators in the form of data, advertising and infrastructure. And one last thing: two titles on the platform (‘Blox Fruits’ and ‘Brookhaven RP’) each accumulate 60% of the monthly gaming hours of all of Electronic Arts. 30%. If the global video game market reached an all-time high in … Read more

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