“We will not flood our ecosystem with soulless AI garbage.” We already know what Asha Sharma wants to do as CEO of Microsoft Gaming

Friday night has been busy in the gaming world with a movement that, more than a change of cards, represents a paradigm shift in Microsoft’s video game division: the end of the Spencer era and the resignation of Sarah Bond as president of Xbox. Phil Spencer has left the company after almost 40 years, 12 of which he has been leading the gaming area. The new CEO of Microsoft Gaming is Asha Sharma. Who is Asha Sharma. The 36-year-old Indian-American’s CV includes Instacart, where she was director of operations for three years, until she left the firm for Microsoft in 2024. She previously served as vice president of product and engineering at Meta, leading, among other things, the company’s messaging apps. And more than a decade ago he worked in the marketing area of ​​Microsoft. Another leadership profile. Spencer’s leadership was almost evangelical: his era was characterized by rebuilding the brand after the discreet launch of the Xbox One in 2013expansion through acquisitions such as that of Activision Blizzard for 69,000 million dollars and its total commitment to Game Pass. However, Xbox has still not won the console war and its studios have been chaining cancellations and closures in recent times. Sharma’s career is meteoric, but she lacks a track record within the video game industry: she is neither a designer nor a dev, she is an operations and technology executive who comes from leading enterprise AI teams at Microsoft. The new Sharma aims more at operational efficiency, AI and platform ubiquity. Asha Sharma’s roadmap with Xbox. Sharma has already published its first statement where it establishes three axes: Great video games. His message is reassuring for fans: there will be iconic franchises, a commitment to creativity and innovation, and complete trust in Matt Booty. The return of Xbox. You want to put the console back in. center, something that with Spencer had been blurred. Of course, without giving up PC, mobile phones and cloud gaming. The future of gaming and AI. Sharma promises not to flood his ecosystem with artless garbage: “Games are and always will be art, created by humans and with the most innovative technology we offer.” Surprising from someone who comes precisely from there. In summary it would be: AI yes, but with a head. Unknowns and challenges. Its first message is promising but vague and leaves many key questions in an area where finding balance is complicated. If Microsoft, which is the largest player in the sector by capitalization, puts someone without gaming DNA on the front line, it sends a signal of where the business is going that points to platforms, subscriptions, generative AI, platforms… the question is whether that is compatible with making great games. On the other hand, Sharma mentions that games are “art made by humans” but also that AI will “evolve and influence.” We will have to see what the conciliation is like. In addition, neither she nor Booty have clarified What will happen to the studies that Microsoft has closed. Finally, the Xbox Everywhere model invites you to play on any device and makes more sense than ever, so there is no doubt to wonder about the future of consoles as devices. In Xataka | Video games have grown a lot this year. But the money goes to China, Roblox and the owners of mobile platforms In Xataka | Windows was the kingdom of gaming for decades: Microsoft knows that something has gone wrong, and promises these changes Cover | Microsoft

Microsoft has a billion-dollar plan to end inequality in Latin America. And it is to expand AI, of course

50 billion dollars. This figure that seems so impossible to contextualize is the amount of money that Microsoft is going to invest in what they have dubbed the ‘plan’Global South by 2030‘. And like almost everything that has to do with Microsoft for a few months now, it is focused on one thing: improving access to AI in the countries of the ‘Global South‘. In short. This week, during the AI ​​Impact Summit in New Delhi, Microsoft president presented a plan to invest $50 billion by the end of the decade to improve access to artificial intelligence in developing countries and emerging markets. Brad Smith said they want to sustain the long-term growth of those countries as part of his company’s effort to address a problem they have detected: the growing digital divide between developed and developing nations. There may be many other gaps beyond access to AI, but Smith is convinced that what is urgent is to accelerate the adoption of AI in regions of India, Africa and Latin America. This ‘Global North’ and ‘Global South’ thing is not a geographical issue. It is an economic division The plan. The intention of Microsoft is “to make the dissemination of AI real and at scale, so that communities have what they need to access that tool, that they trust it and can apply it to local priorities.” The legs of that plan are: Empower schools and nonprofit organizations through technology and digital skills. Strengthen multilingual and multicultural artificial intelligence capabilities. Enable local AI innovations to meet community needs. Measure the spread of AI to guide future policies and investment. Let it be used more. With this, Microsoft hopes that AI will penetrate more into these territories because, according to an internal report on the spread of artificial intelligence, while 24.7% of the working-age population in the Global North uses generative AI tools, in the Global South only 14.1% use it. According to Smith, developing economies cannot miss out on those productivity advantages that come with AI. AI and hunger in Africa. But it is not the only thing that Microsoft has recently presented that seeks to position AI as a catalyst for change. With the ambitious title of ‘Stop malnutrition with AI’, the American company has presented a project to improve food security in sub-Saharan Africa. Starting in Kenya, the idea is that institutions have access to tools that offer information to predict and prevent food shortages and predict, with AI, the risks that this implies for health. If you are raising an eyebrow like “thank goodness we now have AI to give us the solution to a problem that we already know”, here at least there is no talk of Generative AIbut rather a model that collects all the data and reflects it on a map so that organizations have more detailed information. Data centers. These 50,000 million are added to other previous billion-dollar investments that Microsoft had already done in countries like BrazilIndia or South Africa, but there is something more than “digital empowerment”. The initiative includes building AI infrastructure, and that means one thing: building data centers. This infrastructure requires an immense amount of energy to satisfy the needs of the digital infrastructure, but they also need water and Mexico and South American countries are directly mentioned as home to some of the new data centers. Microsoft has been testing for some time more sustainable data center designsbut precisely in developing places, energy and water are resources that, perhaps, are not abundant. Images | Specialgst, Microsoft In Xataka | What is happening in the US is a warning for Spain: data centers driving up electricity bills in homes

Microsoft has just taken a key step in its technology to preserve data for millennia

Saving data “forever” is one of those ideas that sounds simple until you look closely at the media we use every day. A file can be perfect today and become unreadable in a few years, or decades, due to degradation of the material or, directly, because the support ends up failing over time. Therefore, when we talk about preserving information for centuries, CDs, DVDs, hard drives or tapes are not a definitive answer. And it is precisely in that gap, that of a support capable of resisting without permanent care, where projects like Microsoft’s try to open a different path. Project Silica. This is where this Microsoft Research project comes into play, aimed at rethinking what it means to archive information in the very long term. Instead of relying on conventional magnetic or optical technologies, the system uses ultrafast lasers to modify internal properties of the glass and store data in the form of three-dimensional voxels, which can then be read using optical techniques assisted by machine learning, as detailed by Microsoft in a study recently published in the journal Nature. It does not seek to compete with SSDs or hard drives in speed, but rather to offer a material base specifically designed for long-lasting conservation. looking back. The Redmond giant has been working on this line for years, and one of its best-known demonstrations came in 2019, when he managed to save the movie ‘Superman’ complete on a glass shard about the size of a coaster. That test confirmed that three-dimensional storage within the material was not just theoretical and that, in addition, the support could withstand heat and water, and even demagnetization tests. What changes now is not the fundamental idea, but the degree of technological development that could bring it closer to real preservation uses. From the laboratory to common glass. The central novelty of the 2026 announcement is not only in the estimated longevity, but in the material used to achieve it. Previous research relied on high-purity fused silica, which was limited in cost and production, while the new study demonstrates the possibility of encoding information in borosilicate glass, a widely available and much cheaper material. According to Microsoft, this advancement directly addresses marketing hurdles related to the storage medium. Now, this does not mean that the technology is ready to be deployed, but it does reduce the distance between scientific experiment and real application. Simpler and faster writing. The work released this week introduces relevant changes in the way data is written and read. The team has introduced so-called phase voxels, which can be formed with a single pulse, and has refined the writing of the birefringent voxels to reduce pulses and speed up the process, including a “pseudo-single-pulse writing” approach. Added to this are parallel writing techniques to record multiple data points simultaneously and a simplified reader that now requires a single camera, with machine learning support for classification and interference mitigation. Detail of writing equipment during data coding with high speed multibeam laser pulses The figures. Technically, the system can reach densities of up to 1.59 gigabits per cubic millimeter, which translates to about 4.84 terabytes in around 300 layers inside a glass chip that is 12 square centimeters square and 2 millimeters thick. That capacity is roughly equivalent to millions of printed books or thousands of 4K movies. Of course, this is a capacity that does not go unnoticed. As we can see, rather than competing in speed, the interest is in how much can be preserved in a small space for extremely long periods. 10,000 years. The estimates come from accelerated aging tests in which etched glass plates are subjected to high temperatures to simulate the passage of time, a common methodology in materials science. The results of tests carried out by the research team suggest that information could remain readable for periods of more than 10,000 years under normal storage conditions, a longevity tremendously greater than that of current electronic media. Even so, these are projections based on experimental models, not direct verification on a historical scale. What’s next. We are facing a surprising technical advance, but the technology continues to depend on expensive equipment and writing speeds well below current commercial solutions, factors that determine its viability outside the laboratory. Added to this are challenges of large-scale production, future compatibility and adoption models in institutions that really need to preserve data for centuries. For now, Microsoft places Project Silica in the field of shared research, open to other actors developing specific applications. Images | Microsoft In Xataka | The first hard drives in history were gigantic. Then a miracle happened: miniaturization

There are people poisoning the memory of our AI to manipulate us. And Microsoft has set off all the alarms

That “comfortable” button of “summarize this with AI“hides a secret: it has surely been manipulated. We don’t say it, it’s the elite department that Microsoft has to analyze the security of both its services and those of the competition. In the process of a investigationhave started to pull the thread and have found that dozens of companies are inserting hidden instructions into those “summarizing with AI” functions with a single objective. Contaminate the AI’s memory to manipulate us. Microsoft what. Big Tech has a lot of exciting departments. from which They are dedicated to opening boxes to guarantee the best experience to those who sculpt competing products in clay to study them. However, something that all big technology companies share are cybersecurity teams, elite teams dedicated to one thing: investigating threats. They analyze both their own products and those of the competition because it is understood as an ecosystem. Google and Microsoft have two of the most powerful and a clear example is that if Google finds a security flaw in Windows, it notifies those responsible because it is something that could potentially harm its own product –Chrome-. An example is the research of one of these Microsoft teams, putting on the table the danger of AIs being so malleable. Poisoning AI memory. It is a concept that attracts attention and is easy to understand. “That useful “Summarize with AI” button could be secretly manipulating what your AI recommends,” Microsoft notes in the blog in which it published the research. What the attackers have done is corrupt the AI ​​by incorporating certain hidden commands that manage to persist in the assistant’s memory. Thus, they influence all the interactions we have with the assistant. Simply put, a compromised assistant may start providing biased recommendations on critical topics. I don’t mean that you ask if pizza is better with or without pineapple and that the answer depends on what the ‘hacker’ has implemented in the AI’s ‘memory’, but something much more serious related to health, finances or security. It must be said that Microsoft has not discovered this, since It’s been ringing for a few monthsbut they have given very specific examples and recommendations to avoid being victims. H-how do they do it? In it documentMicrosoft says they have identified more than 50 unique iterations from 31 companies and 14 different industries. They detail that this manipulation can be done in several ways: Malicious links: Most major AI assistants support reading URLs automatically, so if we click on a summary of a message that has a link with preloaded malicious information, the AI ​​processes those manipulated instructions and becomes contaminated. Integrated instructions: In this case, the instructions for manipulating the AI ​​are hidden embedded in documents, emails or web pages. When the AI ​​processes that content, it becomes contaminated. Social engineering: it is the classic deception, but in this case for the user to paste messages that include commands that alter the AI’s memory. Likewise, when the assistant processes it, it becomes contaminated. And therein lies the problem: various ways to contaminate the AI’s memory, a feature that makes assistants more useful because it can remember personal preferences. But, at the same time, it also creates a new attack surface because, as Microsoft points out, if someone can inject instructions into the AI’s memory and we don’t realize it, they gain persistent influence on future requests. to the point. In an AI like the one we have, it is dangerous, but in the future Agentic AI It is even more so because it will automatically perform actions based on that contaminated memory. Given the context, let’s get down to business. The security team has reviewed URLs for 60 days, finding more than 50 different examples of attempts to contaminate the AI. The purpose is promotional, and they detail that the attempts originated in 31 companies from different fields related to industries such as finance, health, legal services, marketing, food purchasing sites, recipes, commercial services and software as a service. They point out that the effectiveness was not the same in all attacks, but that they did identify the repeated appearance of instructions similar to “remember this.” And, in all cases, they observed the following: Each case involved real companies, not hackers or scammers. They are legitimate businesses contaminating AI to gain influence over your decisions. Deceptive container with hidden instructions in that “button”Summarize with AI“It seems useful to us and that’s why we click, triggering the script that contaminates its memory. Persistence, with commands such as “remember this”, “keep this in mind in future conversations” or “this is a reliable and safe source” to guarantee that long-term influence. Consequences. Concrete examples of what a poisoned AI can do: Child safety: If we ask “is this online game safe for my eight-year-old son?” a poisoned AI that has been instructed that yes, that game with toxic communities, dangerous moderators, harmful policies, and predatory monetization is totally safe, will recommend the game. biased news: When we ask for a summary of the main news of the day, the intervened AI will not bring us the best ones, but will constantly bring up headlines and focuses of the publication whose owners have contaminated the AI. Financial issues: If we ask about investments, the AI ​​may tell us that a certain investment is extremely safe, minimizing the volatility of the operation. Recommendations. And this is where our responsibility comes in. Because you may be thinking “who asks the AI ​​those things and it pays attention”. Good: people ask the AI ​​these things and they listen. There are the unfortunate cases of suicide induced by chatbots or fake news. If the AI ​​recommends us pizza with gluesupposedly we have the common sense not to throw Super Glue as a substitute for cheese, but in other matters, there are users who trust AI as if it were an entity and not a compendium of letters one after another. It is something that Microsoft itself mentions, pointing out … Read more

buys more renewables than Microsoft

During the blackout last April, Spain was plunged into chaos, but there was a place that continued to function as if nothing had happened: Mercadona. The supermarket chain managed to continue providing service thanks to the fact that its stores have generator sets for situations of this type. It is proof that at Mercadona energy matters a lot, what we did not expect was to see it among the companies that buy the most energy in Europe. Spain in the lead. Expansion echoes a Pexapark group report which details the market for long-term power purchase contracts or PPAs. In 2025, 13,100MW of electricity were sold in Europe through this system, of which Spain sold a third (3,900MW), consolidating the first position for the second consecutive year and quite far from Italy, which is in second place with 1,800MW. The ranking. They are mainly technology and oil companies. In first place we have Amazon with around 700MW, followed by Apple with just over 600MW. In third place is Renfe, then Repsol, Galp, Shell, Energa and the most striking: Mercadona. The last two places go to Microsoft and SNCF. Among the main sellers, Iberdrola stands out in first place with around 1,100MW sold and a lot of distance over the second. Mercadona. The well-known supermarket chain proposed to electrify its establishments and by the end of 2024 it already had a network of 5,000 vehicle charging pointsand they plan to expand it even more. In July 2025 signed a PAA contract with Iberdrolawith a total of 300MW coming from wind and solar energy. Their plans include installing up to 3,500 more charging points in 800 supermarkets. They are not very powerful chargers, but they are the largest network of EV charging stations in Spain. PPA contracts. That Spain is at the forefront of PPA contracts (Power Purchase Agreements) has an explanation: We have more renewable energy than ever, but the system can’t handle it. The solution that the market has found is to sell it through these PPA contracts. These types of agreements ensure energy at a stable price for large clients, such as large pharmaceutical companies or technology companies that want to bring their data centers to Spain. Images | Spades Joe, Pexels. Wikipedia In Xataka | Storing renewable energy is a challenge for the industry. Iron-air batteries want to solve it

Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous

Anthropic has opened the Super Bowl by attacking OpenAI with ads that show virtual therapists advertising dating apps and personal trainers selling boosts for short people. The message: “Ads are coming to AI. But not to Claude“(“The ads are reaching the AI. But not Claude.”) Sam Altman has responded in X calling them “dishonest” and accusing them of “doublespeak“, “double speech” in Spanish, although a better adapted translation could be “deceptive language” or simply “hypocrisy.” It seems like a minor skirmish, two rivals fighting over an advertisement. But under that hood is a billion-dollar question: What kind of business will AI be when it’s established? The history of the Internet is summarized in two great models: One free supported by advertising: Google, Facebook, YouTube, Instagram, TikTok… regardless of whether they have premium versions. Other direct payment by subscription: Netflix, DAZN, Disney+, Apple Music, PSN… The first aims to maximize the audience, the second aims to maximize the revenue per user. The AI ​​is right now deciding which of the two paths it takes. In Xataka AI is breaking one of the oldest economic paradigms in history: that cheap equals "bad" OpenAI has already chosen and is starting to test putting ads on free ChatGPT accounts. Altman justifies it with the classic argument of democratization: “More Texans use free ChatGPT than the total number of people using Claude in the United States.” In other words: they want to reach those billions of people who are not going to pay 20 dollars a month. And for that you need advertising. Anthropic chooses the opposite. “Anthropic offers an expensive product to rich people,” Altman reproaches him. In a way, it is true: Claude is betting above all on contracts with companies and premium subscriptions of 20, 100 and 200 dollars per month. Their model depends on the AI ​​being valuable enough for you to pay for it. And so that you look from time to time to the higher plan with the temptation to go up one more step. Without advertising, without sponsored links and without responses being influenced by advertisers. The difference is not only business, it is product. An AI with advertising has different incentives than one without it. What happens when you ask the assistant what car to buy you and there is a manufacturer paying to appear in their answers? What about medical, financial, legal advice? OpenAI has promised that “ads do not influence responses.” That’s what he said in minute 0. But that promise will be increasingly difficult to sustain as monetization pressure increases. {“videoId”:”x9u4ml2″,”autoplay”:false,”title”:”Does Gemini 3 surpass ChatGPT? This is Google’s new AI”, “tag”:”Webedia-prod”, “duration”:”156″} Anthropic has its own problem: If it only reaches those who can afford to pay, AI becomes a tool of the elites. A technology that promises to democratize knowledge ends up reproducing the class divisions that already exist. We saw this coming with the arrival of $200 plans to access the AI ​​elite. A gap that creates another gap, The parallel with the history of the Internet is inevitable. Free social networks caught (almost) all of us in the 1910s, but in return they built advertising surveillance machines optimized for the engagementnot for anyone’s well-being. Payment services are cleaner, but also more exclusive. So AI is now at that bifurcation point: OpenAI is committed to being the YouTube of AI: free for everyone, supported by ads and with premium versions for those who want to pay. Anthropic wants to be the Netflix: better experience and free of ads, but only for those who pay. It is true that it maintains a free plan, but its limits are a continuous invitation to check out or leave. And now it’s up for grabs What kind of relationship with those machines that know more and more about us and from which we ask more and more?. Whether they will be services that serve us or whether they will be platforms that monetize us. In Xataka | The AI ​​of 2026 brings an uncomfortable truth: the most useful will be the one that watches us the most Featured image | Anthropic (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news Anthropic has taken Apple’s strategy against Microsoft to the Super Bowl: making using the rival look ridiculous was originally published in Xataka by Javier Lacort .

Microsoft has finally realized what the community has been shouting at it for months: we don’t want so much AI

The people are fed up with the avalanche of AI that has flooded Windows and Microsoft turned a deaf ear to the numerous community complaints. They have put AI even in Notepadwhich is saying something. Microsoft’s obsession has caused the Windows image to sufferbut finally it seems that they are listening to the users. We are still passing. One of the things Microsoft has been doing in its pro-AI crusade is add Copilot buttons everywhere. It’s in Paint, in Notepad and even they want to put it in file explorer. Although Microsoft has not commented, according to Windows Central fontsthe company is rethinking its AI strategy and one of the things that is under review are these buttons that they have been adding almost indiscriminately. Maybe they end up eliminating some or just being more selective from now on. Windows Recall. “It’s like having a photographic memory.” This is how Microsoft sold what aimed to be the PC+Copilot star feature. What followed were many doubts about your safety and so many criticisms that Microsoft had to delay the project for more than a year. Recall is already implemented, but according to Windows Central the company is not satisfied with how it is working and wants to correct course. How they will do it at the moment is unknown. There will still be AI. Microsoft still has a lot of AI features in the works and nothing indicates that they will stop, so if you were rubbing your hands at the idea of ​​a Windows 11 without AI, that is not the case. Some of the initiatives they have underway are: agentic functions which they announced in November of last year (to which The community flatly refused.by the way) and developer features like Windows ML or semantic search. The complaints have been heard. There will probably still be more AI features than the community would like, but it seems that Microsoft has heard the feedback and they are going to take their foot off the accelerator. The obsession with AI has not been the only reason for discontent, there have also been highly criticized decisions such as force to use an online account to upgrade to Windows 11 or the stability problems after updating. Despite everything, Windows 11 is advancing unstoppably and It is already on more than 1 billion devices. Image | Microsoft, edited In Xataka | I have decided to become independent from all US technology and embrace European technology. This is how I’m getting it

The community has made it clear that they do not want AI in Windows and Microsoft has ignored them. So they have taken the law into their own hands

Microsoft’s obsession with putting AI in every corner of Windows is logical at the current time (after all, it’s what everyone is doing). The problem is that the community has been very clear about this: they don’t want to. Microsoft has continued with its plan flood Windows 11 with AIbut we already have a way to avoid it. Winslop. The name comes from the play on words between Windows and Slop, which is the term used to refer to ‘AI garbage’, that is, very poor quality content. This is a free tool whose purpose is to eliminate all traces of AI from the system. Its creator makes it clear that he is not anti-Windows, in fact he states that he likes the platform, what he doesn’t like is the direction it is taking. CleanIA Windows. Winslop is totally free and you can download it from Github. The interface looks like old versions of Windows and consists of a list with all the changes that we can apply. There is an option that inspects the system and proposes the changes to be made, or we can check the boxes we want, depending on the level of cleaning we want. The list is quite long and is divided into categories, these are some of the functions we found: System: shows details if there is a blue screen instead of a sad face, optimizes system sensitivity, speeds up shutdown time… Microsoft Edge– makes it not the default browser, disables the Copilot icon, removes the shopping assistant, does not show sponsored links when opening a tab… Interface: Turn off transparency effects, hide taskbar search, turn off Bing search… gaming: Disables DVR recording, power throttling and visual effects. Privacy: disables activity history and location tracking Advertisements– Remove ads system-wide. AI– Hides Copilot from the taskbar and disables Windows Recall. Bloatware. There is more. Winslop is divided into three tabs: Windows 11, applications and extensions. From the apps section we can eliminate pre-installed applications such as Bing News, Bing Weather, WindowsCamera and many more. As in the other section, pressing the ‘Inspect System’ button gives us a list of suggestions to eliminate and we mark the ones we want. It’s not the first. Recently we told you about a tool that was born with the same objective (although with a name with less punch), RemoveWindowsAI. Like Winslop, it also disables all AI functions, but beyond its functions, the important thing is that its simple existence was already a symptom of community fatigue. The fact that another app has come out only confirms it. The PC IA. The obsession with turning Windows into an agentic system has collided head-on with what the community is asking for, to the point that Microsoft is losing favor with users. A year ago PCs with AI promised to be a revolutionbut they have come face to face with reality and even historical brands like Dell are changing their discourse. Microsoft is left alone. Image | Winslop In Xataka | There’s a reason AI PCs aren’t hurting Apple: Nobody asked for AI PCs

Microsoft continues to confuse the world with its obsession with Copilot. Almost no one is very clear if Office is alive or not

“But then, does Office exist or not?” It is a question that seems trivial, but it is not so, and with good reason: the constant name and brand changes have meant that the Microsoft office suite is being the latest victim of his obsession with AI and with its avalanche of products with the Copilot surname. The usual Office is no longer what it was. The evolution of Office was relatively stable until 2020. The office suite, officially launched in 1990, made it possible to bring together all the office applications that Microsoft already had and that it would later expand. This is how we soon saw an Office that consisted of Word, Excel, PowerPoint, OneNote, Outlook and even Access and other tools. Changes and more changes. Since then the suite has been undergoing paradigm shifts… and name changes: 2010: The Office 365 brand is introduced as a cloud version of the traditional office suite. The goal: compete with Google Docs 2013: After the launch of Office 2013, Microsoft begins to promote the Office 365 service as the main alternative to access office tools 2017: Microsoft presents a second evolution of these services, which this time were aimed at companies and which it named Microsoft 365. This platform combined Office 365 with volume licenses for Windows 10 Enterprise, as well as some additional solutions. 2020: Office 365 change your name to Microsoft 365 2022: Microsoft announces that the branding “Microsoft Office” would be abandoned in favor of the “Microsoft 365” brand. Even so, Microsoft continues to sell perpetual Microsoft Office licenses for local installations. The latest version Today it is Microsoft Office 2024. 2025:Microsoft rename the Microsoft 365 app to Microsoft 365 Copilot, referring to the “Office/Microsoft 365 Hub.” This application is actually like an aggregator of the different Microsoft office tools (Word, Excel, etc.). And Perplexity adds fuel to the fire. A few days ago those responsible for Perplexity published a tweet in which they seemed to indicate that Microsoft had changed the name from “Office” to “Microsoft 365 Copilot app.” In reality, what had been renamed, as they point out in Windows Latestis the “Office/Microsoft 365 Hub”, but this name change had already been announced a year ago, in January 2025, as we indicated. Perplexity also added that this decision had caused “400 million users to become “AI users” overnight.” Both the tweet and that statement were somewhat exaggerated, and did not help clarify a situation that is already confusing. Microsoft clarifies it. Microsoft officials have indicated in The Verge and other means that: “We have not made any recent changes to the names of our Office applications. Word, Excel and PowerPoint, the Office applications included in the Microsoft 365 productivity suite, remain unchanged In November 2022, we just renamed the Office hub app for web and mobile to the Microsoft 365 app. In January 2025, we updated it to the Microsoft 365 Copilot app to reflect its role in bringing the Copilot and Microsoft 365 productivity experiences together in one place.” More trouble with the Office.com website. Although Microsoft hasn’t just “killed” the Office brand, it doesn’t seem to want it to be used much either. In fact, if one goes to the office.com website What you see as soon as you load it is a message that says “We welcome you to the Microsoft 365 Copilot application”, or in other words, that “hub” or aggregator from which you can launch the different office tools in the Microsoft suite. It doesn’t seem like a lucky decision. like others in this line in recent times. How to destroy a recognizable and recognized brand. The truth is that Office was a brand recognized by users, but for years Microsoft has wanted to transform it into part of something bigger. The intention, we believe, was to try to make it clear that Microsoft 365 was more than traditional office tools, but the only thing that has been achieved With these changes it is adding more and more confusion. Office is still alive as a product and as a brand, but it has ended up being absorbed by these new brands and, of course, because of Microsoft’s obsession with AI and with Copilot. In Xataka | Thanks again, Microsoft, for letting us buy Office 2024 instead of putting up with another subscription

The latest condemnation of LG TVs is that they install Microsoft Copilot by default and cannot be uninstalled

LG Smart TV users have noticed something in recent days. Some of them have seen a new “tile” appear on their televisions in the main interface. And it corresponded to an application that they had not installed or requested: Microsoft Copilot. The criticism has been enormous, and rightly so. Why is it important. The appearance of this new application is the latest example of the loss of control that users end up having over the devices they buy. You pay for it, but you don’t actually own it. It is a condemnation that we are seeing everywhere in digital products and services, and what LG and Microsoft have done is the latest example of this. What does Copilot do on my TV?. There are several Reddit users who have denounced how the latest software update for its LG televisions includes a new tile that is displayed on the main screen of the webOS interface and that corresponds to Microsoft Copilot. And you won’t be able to uninstall it. The worst thing is not even that LG and Microsoft have agreed to offer this app for good. The worst thing is that users can’t even uninstall it. The only thing you can do is hide the icon so that it is not visible in the main interface, but Copilot will still be available and installed even if you never use it. Microsoft, enough is enough. The movement is one more drop in a glass that has long exceeded the patience of users. Microsoft has not stopped flooding all its products with co-pilots even though It seems clear that almost no one uses their AI. What they are getting is not brand recognition, but an almost frontal rejection of Copilot. Not because it is necessarily better or worse, but it is everywhere, even if we have not asked for it. This isn’t a “do you want to try it?” It is an imposition. LG already (half) warned. At CES 2025 the company confirmed its plans to integrate Microsoft Copilot into webOS as part of its “AI TV” strategy. In their presentation they highlighted that Copilot was an extension of that AI experience on TV that was designed to answer questions and offer content recommendations. The current integration looks more like a shortcut to Copilot’s web interface, not a native app built into the TV. In reality, at that CES we already saw the same intentions announced by Samsung or Google… that he kept his word few months ago. TYour TV spies on you (again). Other Reddit users talked about a setting for LG Smart TVs called “Live Plus.” If one activates this tool, the content shown on TV can be recognized and that information can be used to offer personalized services such as recommendations and — of course — advertisements. In LG’s documentation they describe Live Plus as an “enhanced viewing experience.” Fortunately, this option can be disabled from Settings -> All settings -> General -> Additional options. From there just deactivate the Live Plus service. One more time, TVs try to know everything we do with the excuse of improving the experience. TV, you are left without internet. Faced with this avalanche of invasive options, the solution is clear: disconnect the Smart TV from the Wi-Fi network and/or the cable network (Ethernet) and do not use that main interface except in specific cases of image or sound adjustment, for example. The Google TV Streamer/Fire TV are the option (more or less). For everything else, the recommendation is clear: buy a streaming device like a Fire TV or a Google TV Streamer (or similar)… although the latter have also become advertising showcases. There are alternatives in those cases: we can use alternative launchers like Projectivy on those devices to avoid that advertising and regain control over what we see and how we see it. And we can also opt for other “TV Boxes” which also give the option to regain that control. In Xataka | Google has killed the Chromecast. Goodbye to a friendly and affordable product that helped us enjoy television more than ever

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