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Fed up with excessive luxury, social media users turn to normality: creators with everyday lives

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A recent television controversy with the content creator @supaa97 has put on the table a series of issues that are perhaps at the opposite end of the topics we always talk about in reference to the influencers (fortunesluxuries, excesses): can content be created from absolute normality? Is that close to normalizing precariousness? And if it does, is it a problem? The Suyapa case. The controversy started, just as Suyapa says (which is his real name), when he agreed to do an interview for ‘Public Mirror’ to comment a video of your profile in which she told how she lived in a single room with her husband and son, and was classified as a “Poverty Influencer”, along with users who make videos with unboxings of government aid. Suyapa has stated that she is far from that type of content, and although it is true that she lives in very modest conditions in a single room, she earns her living by working as a cleaner and without resorting to aid, so she could not be included in a category of poverty. The appeal of normality. Suyapa makes a type of content closer to normcore (which is still a label created from top to bottom): these types of profiles share ordinary activities (from choosing simple and functional clothing to routines such as making a coffee, taking care of a pet or sharing morning tasks) moving away from the cult of luxury or drama that predominates in other digital spheres. They embrace simplicity and naturalness in both fashion and lifestyle: basic garments, discreet brands, homey environments and a staging that is not aspirational but friendly and accessible. He normcore as a label. This type of content is sometimes, as we say, a reaction to more luxurious and frivolous creators. If it arises spontaneously, because the creator does not ascend the social scale even if he wants to (as happens with Suyapa), or as a voluntary limitation, it is another question where you can talk about posture. That is to say, sometimes normcore is a false normality that arises as a reaction to luxury saturation. A more relaxed visual narrative is artificially sought, where the emotional connection is based on trust, identification and everyday honesty, but sometimes it is also a pose that seeks, paradoxically, to convey an image of coherence and credibility. What did they think it was? What ‘Espejo Público’ alluded to and where it mistakenly included @suyapaa97 was in a different type of phenomenon that we know as “pornomiseria” or “poverty porn”, which has two aspects: on the one hand, influencers on social networks that viralize acts of charity towards people in poverty to monetize these contents through likes, views and donations. One of the best known cases is that of Jimmy Dartswho with more than 12 million followers on TikTok, makes videos with homeless people, testing their honesty or proposing challenges. It is a controversial format that has a large number of ethical implications, even though influencers reward the people they portray with a large amount of money, as detailed this article. Something similar happens with amateur journalists who, under the pretext of portraying poverty and misery, create sensationalist content, a format whose origins date back to the seventies and that again has very complex moral connotations. Yonfluencers: from normality to luxury, and back again. Recentlythe rejection of social media consumers to the exaggerated and elitist display of luxury into which many have fallen influencers has made me think in how the perception we have of this type of content creators has changed. Many of them began as a daily reflection of our lives and as they earned money and followers, they distanced themselves from reality, generating a certain aversion from those who followed them for being a close and identifiable replica. That’s why content creators like Suyapa work, who have to overcome obstacles that are easy to identify with: tightening their belts to make ends meet, juggling time off from work or looking for affordable forms of leisure are some of the problems that the vast majority of people face. In Xataka | The influencer María Pombo defends her right not to read. And by the way, it raises an interesting controversy about habits

We have been thinking all our lives that prices end in “.99” out of pure psychology. The reason was much more earthly

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The omnipresence of the price ending in .99 (today perceived as a consumer psychology) actually has a very different origin. Before the bias was studied and exploited, the figure was used by a machine to not only shield accounting, but also to found an entire culture of compliance, auditability and commercial discipline. The origin. In business at the end of the 19th century, the problem was not so much convincing the client, but preventing them from the money would disappear before reaching the owner. The cash passed through the hands of waiters and clerks without a trace, and the temptation to “keep some” was structural. The solution was not more human surveillance, but a luck of prosthesis mechanics: a machine that would require each sale to be recorded and that, when opened to make change, will leave an audible signal and a verifiable trail. The price at .99 made it inevitable to open the box to return the cent, forcing registration and eliminating the gap through which the money was lost. Trader with engineering instinct. The seed was born in Dayton from a tavern owner who already came from a family with a vocation to invent. James Rittyfed up with losses in his businesses, saw how a machine counted the revolutions of a propeller and suddenly understood that the same could be done with sales: if something can be counted mechanically, it can be audited. So, he returned to Dayton, worked with his brother John (an experienced mechanic) and built the first sales recorder: keys that represented amounts, a visible dial to check the figure and, later, a drawer with a bell and a scroll that left a physical mark of each transaction. Reproduction of Ritty Dial, an early example of a practical cash register NCR: from machine to industrial culture. Shortly after, when John H. Patterson buys the invention from the brothers and creates the National Cash Registerthe mechanism ceases to be an Ohio bar oddity and becomes a compliance standard in American commerce. The idea thus mutated in the industry. NCR not only manufactured boxes: manufactured method. It introduced a sales school, scripts, discipline, metrics, incentives and exported that corporate DNA via its graduates to other companies such as IBM and General Motors. The cash register It was not just a device: it was a way of governing the organization through material evidence rather than blind trust. National cash register from the late 19th century The .99 changes purpose. Decades later, when the reason anti-corruption was already solved by design, behavioral economics discovers that the .99 deforms the perception of value: anchors in the left figure, suggests a bargain, reduces psychological friction and stimulates impulsive buying. The same accounting gesture was now used for a very different war: it was no longer against theft, but against mental resistance of the buyer. The convention is stabilized because it generates economic margin even when the risk of theft has fallen due to digital processes. The .99 mutates from an anti-fraud technique to persuasion toolmaintaining its validity for a reason radically different from the one for which it was born. The device survives not because of tradition, but because it continues to generate economic advantage under a different paradigm. It survives because it works. The truth is that the .99 has lasted a century and a half because solved two problems different at two different times: first it prevented the seller rob the ownerand then helped the owner persuade the buyer. This double utility explains its persistence. If you will, it is proof of how in commerce what begins as compliance engineering ends as behavioral engineering. And every time today we see 4.99 or 9.99 in sales, we are actually reading (without knowing it) the fingerprint fossil of an invention originally created to close a hole economic before consumer psychologists existed. Codifying discipline. Thus, the box that was invented to catch petty theft It altered the physics of commerce: it introduced traceability, professionalized sales, and bequeathed a pricing convention that still programs how we read money in modern societies. A prosaic problem (a waiter who keeps some coins) inaugurated a causal chain that ended up shaping an entire century of business practice. And in reality, the bell that rang to warn the owner more than a century ago, now also rings, silently, in the consumer’s head every time he sees that .99 and decides that “it is less”…than it really is. Image | Enrique Íñiguez Rodríguez, National Cash Register Company, Wmpearl, Biser Todorov In Xataka | The psychology of pricing: a gigantic list of strategies In Xataka | Psychology has explained why it is so difficult for you to leave a job even if it is toxic: the sunk cost fallacy

‘Dungoons & Dragons’ lives an unprecedented success stage. And the reason is far from the origins of the game

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Many years ago that ‘Dungoons & Dragons’the legendary role of paper, pencil and dice (among other things) is not a marginal entertainment for rare people with little social life. Recall that in the eighties, the franchise already had an animation series, video games and supervantant books based on your Lore. But for a few years he has made a new leap of implantation in the mainstream. And it has been thanks to content creators and their overwhelming dissemination work of a hobby with millions of followers. A triumph that does not cease. ‘D & d’ has today More than 50 million players registered worldwide. Only in 202o, the sales of official products of ‘d & d’ grew 33% compared to the previous yearconsolidating seven consecutive years of double digit growth. In 2021, Wizards of the Coast entered more than one billion dollars, even when Hasbro, owner of the company, had spectacular losses that year. And that impact has set in a presence in more massive media than ever: one of Netflix’s greatest successes, ‘Stranger Things’, starts its mythology in the games, and its last season bases its argument around the game and “satanic panic“That in the eighties, it was partly linked to the role. One of the best -selling games of 2023 was’ Baldur’s Gate III ‘. And also in 2023, the first adaptation of the game in a long time to the big screen,’Honor between thieves‘, He resulted in a respectable box office of 208 million dollars. The usual success. To understand us, ‘D&D’ has always been a successful game: I remember how in the eighties there were already stores dedicated to role -playing games in Murcia. And believe me: If someone in Murcia considered in the eighties that it was worth dedicating a trade to the subject, there was a considerable potential audience. But the truth is that a unique rebirth has lived in recent times, and is not a product of a traditional marketing campaign: it is the result of a unique convergence between the natural evolution of the game, the massification of digital platforms and the appearance of content creators who have transformed private games into shared experiences. The turning point. Just at the same time that the first content of ‘D&D’ content appeared, in the edition of the game itself another revolution took place: the launch of the fifth edition in 2014 represented much more than a simple rules update. It was a strategic restart that laid the foundations for the digital phenomenon that was to come: an unprecedented redesign process that would last two years and that was revolutionary for its collaborative approach. An open “Playtest” process not only democratized development, but also established a crucial precedent: extending the idea of ​​the community as co-creator, which again settled the foundations for this new way of living the game that shaped the programs. In addition, the mechanics were drastically simplified: where the previous editions required to consult multiple complex tables and modifiers, the fifth edition adopted a unified system based on the 20 -sides dice that was consistently applied to everything that happened in the game. The fifth edition prioritized the narrative on the simulation: field paid for content creators where the basics is to tell a story, and the simplified rules thus expedite the videos. In addition, Wizard of the Coast launched the “Basic Rules” completely free: A free access PDF containing complete rules to start immediately to play. The first wave. The first of these content programs linked to real items (current play in the codes that classify these videos) was Critical role: In 2012, a group of American dubbing actors played ‘D&D’ on Twitch to have fun at home, and over time it has become a media empire with an animated series in Prime Video that already has three seasons, official books published by the same Wizards of the Coast that edit the role game, and a global audience of more than 10 million subscribers. But Critical Role is just the tip of the iceberg of a much broader and more diverse ecosystem. Soon others followed as The Adventure Zone (in podcast format) or Candela darkthat revealed how fun it is to invent stories with friends. A very studied timing. The launch of the fifth edition coincided with a point of effervescence of the streaming platforms: Twitch was acquired by Amazon just a month after the launch of the rules, YouTube improved its tools for creators and Discord would arrive very soon, in 2015. In addition, an open license was implemented and, later, a reference system of Dungeons & Dragons. These tools explicitly allowed content creators, application developers and media producers create derived content without fear of legal problems. The scene grows. Since then, they have not stopped being born channels that spread role games. There are those that have exceeded Critical Role, such as Dimension 20that already do live shows in the Madison Square Garden and that stand out for their absence of prejudices by introducing elements of genres and franchises that go beyond the classic ‘D&D’. And also in Spanish this type of content has grown a lot: Streamers such as Orslokx, Elrubius or Alexby11 introduced in their usual programs of D%D, those who have followed channels as Lynx’s such, The dragon mansion, Within says either Churros & Dragons among many others. It is ironic and significant that a completely analog game system has found its main fame springboard today through technology. If it demonstrates something, it is that ‘Dungoons & Dragons’ is one of the most universal and versatile games that exist. And that, without a doubt, we will continue to see it evolve. Header | Timothy Dykes in Unspash In Xataka | ‘Magic’ is reborn in popularity and there is a reason: franchises and multiverse have flooded the game

The bride and groom have always aspired to share their lives under the same roof. Until the Til and Latin Couples arrived

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The schedule was very clear: a certain age one was looking for a relationship, lived a more or less long courtship and then (with a ‘yes I want’ through) The couple was going to live together. Today it is no longer about the bride and groom to cohabit before getting married (Many never do), but there are directly couples who do not even consider sharing. They do it starting from such a curious as challenging question for the fee: Do you have the love to bring yes or yes to coexistence? Is it true that ‘Casado, Casa wants’? What happened? Than couples They are changing. It is no novelty. Times change and with them society does, Demographybirth, labor opportunities, vital projects, the way of relating and concepts until not so much immovable as marriage or home. The INE is a good reflection of that transformation. Throughout the last years he has registered the increase of de facto couples and Unipersonal homesthe growing weight of those who They do not live With their ‘loves’ or The descent In the number of links, a phenomenon that arrives accompanied by a delay In weddings. Today the Spaniards married on average with 39.6 years. And the Spanish with 36.9. Three letters: Til. The term may not sound you, but reflects the reality of many Spanish relations (and other countries). Til are the acronym for Together in Life (“Together in life”), a label that serves to identify those couples that establish a mutual bond and commitment, form a common vital project, make future plans … but do not sleep under the same roof. The first is millimetrically adjusted to the traditional couple pattern. The second, no. Til couples break the fee in a fundamental aspect: coexistence. “The classic coexistence models are redefining and what a few decades ago could be seen as an exception, now socially accepted,” Explain Ana Domínguez, couples therapist, Welife. “Now they call it Til, but it is true that in consultation we see couples who, for different reasons, do not live together but maintain an affective bond and a deep level of commitment.” What characterizes them? The details may vary depending on the source that is consulted, but usually the TIL couples are characterized by two key features: the first is that their members do not share a roof; The second, that this lack of coexistence is not the result of a weaker level of commitment than those who wake up, eat and do their routine in the same house. In fact, often, the lack of prolonged coexistence is not even the result of a decision or a vital plan, but rather a ‘quo’ status established by couples to adapt to certain conditions or needs. And of course that lack of coexistence does not mean that the couple makes decisions for the team in team. “These types of couples do not choose non -coexistence as a permanent form, but assume it as a transitory or inevitable situation, maintaining a strong emotional connection, mutual support and joint planning of the future,” insists The expert. There is link and there is commitment, but there is a common roof. Different yes, simple no. Domínguez acknowledges that, as well as coexistence entails their challenges for couples, til relations face their own challenges, such as “the lack of shared daily life.” “Coexistence allows routines, small gestures and day to day, strengthens the connection. By not living together, those spontaneous moments are lost,” The therapist reflects. In fact, to compensate him encouraged to create rituals that can be kept at a distance. Of course, not everything is challenges. “When they are together, these couples spend quality time and are dedicated to enjoying each other without the disagreements of coexistence undergoing the relationship,” They point to The world From the Center for Psychology Mess Sana, which warns: “When this model of coexistence is not a free choice or born of fear and reserves, the relationship does not last long.” Another key term: Lat. To understand the phenomenon well we must become familiar with another concept: lat, acronym for Living Apart Together, “Living separate, but together.” The difference Between the til and lat relationships it is subtle and not all The definitions They draw it equally, but it is still important and above all it helps us to understand how relationships are being diversified. Both realities share a common feature, the lack of coexistence, but they differ in the vital approach of its members. There is who says That in Latin couples the commitment is more flexible, but its main characteristic is that the two parties live with an autonomy to which they do not consider renouncing. Without that, of course, suppose the couple having to break. Coexistence is simply not sought, even if there is nothing external that prevents it. “We look forward to it”. As an example is always understood that a definition is good to take an eye to the report What a few weeks ago dedicated The Sydney Morning Herald To Latin Couples, relations formed by people who have decided that a romance does not have to derive yes or yes in coexistence. Among others, its author chatted with Judy Wolff and Alex Ruschanov, who have been without cohabitation for about three decades, except in the occasions in which they have had to take care of each other by convalescences. “Every time we meet is like an event. It’s something we expect with illusion and something beautiful.” Both are around 70 years. She is a retired library. He a former merchant who shortly before knowing her, about 30 years ago, has just divorced and lived with two children who still went to school. “I remember telling Alex: ‘Look, you’re dating with me, not with my children.’ I wanted that to be apart,” He tells him. She had also shared a roof with an ex -partner for more than a decade, an experience that came out without wanting to repeat. Love = coexistence? That is … Read more

In Castilla-La Mancha there is an unexpected crop that lives a record campaign and quadruple production: the pistachio

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The pistachio is more than a tasty dry fruit. It is also a millmillonary business and in full expansion that, according to The forecasts Data Bridge will exceed 5.8 billion dollars worldwide in less than a decade. In Spain (especially Castilla-La Mancha) Farmers They have noticed of that potential and are dedicating hectares and more hectares of field. Now the Castellanomanchegas cooperatives leave us a clue for how forceful that expansion is being: they expect this campaign to be their production spray records, multiplying by four The results of last exercise. One more test of the Pistachization of the fields. A fact: 8,900 tons. If the forecasts of the sector are met, 2025 will be a good year for the Spanish pistachio. Well no, great. At least if we talk about production. On Wednesday agro-food cooperatives Castilla-La Mancha (an organization that brings together almost 600 organizations of the region) revealed that this campaign expects to reap some 8,900 tons of fruit, which would far exceed the production level of last year and give a new sample of the accelerated rhythm to which They expand The pistachmen for the Castellanoleon field. Does it increase so much? Yeah. According to the agency Agrícola those 8,900 tons would quote the production of last year, which encrypts in just over 2,200. Moreover, community cooperatives already speak of “the greatest registered pistachio harvest to date” in their territory. They also hope that much of the fruits will be “high caliber and quality” and leave ecological farms. The Government of Castilla-La Mancha Calculate That in 2023 the dry pistachio harvest with shell reached 5,580 T in its territory, almost 75% of national production. Even taking that data as a reference, higher than 2024the increase provided by farmers for the current harvest would be remarkable. Why is it important? So it reveals to us about the sector and how it expands in the region. It is not strange that the volume of production dance from one campaign to another, sometimes increasing and in others decreasing. Just a year ago, for example, Castilla-La Mancha cooperatives were waiting for a “prick” in the amount of fruit collected (in November the forecasts pointed to about 4,900 tons of dry pistachio) due to the window character of the trees. Even so that cooperatives foresee that production quadruples this campaign, leaving a result that is promised historical, reveals an increasingly evident trend in Castilla-La Mancha: the growing weight pistachio plantations in the region. Figures on the margin, arrives with a walk through the Province of Toledo To observe how hectares of land that until recently they were dedicated to cereals or grass have been converted into plantations focused on the pistachio. Another figure: 64,400 hectares. The organization has shared Some figures that help to better understand that expansion. According to the spokesman of the Sectorial Commission, Ignacio Lobato, the surface of pistachio planted in Castilla-La Mancha has reached this year the 64,400 hectares. Of these are “in production” 16,400, the vast majority (12,215 ha) in dry land. In fact, the harvest increase this year is explained by the “input into production” of 5,550 ha. “This expansion of the surface in production represents a significant increase of 40% compared to the previous year, which is estimated there were 11,700 ha in production,” insists The professional group. It is not an exclusive phenomenon of the Manchega region. Recently Agroptium published A report That the increase in the surface dedicated to cultivation in Spain as a whole: from 15,000 ha in 2016, it went to 70,000 in 2022 and almost 78,500 in 2023. Earrings of Castilla-La Mancha. The forecasts of Castilla-La Mancha import because the region has managed to make a fundamental foothold in the pistacher sector nationally and internationally, even sneaking Among the main ones Pistacheras del Mundo areas. The data of the autonomous government show that the region brings together around 80% of the total area dedicated to pistachio plantations in the country and that at least 2023 concentrated almost 75% of the production: 5,580 t of dry fruit with a shell of the 7,550 t shelter of the whole of Spain. Images | Jake Belluci (Flickr) In Xataka | Dubai chocolate fever has had an unexpected effect: it has dynamited the world pistachio market

Exactly 100 years ago we began to understand how the world works. Quantum physics has radically changed our lives

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Well, not exactly 100 years ago. 100 years ago and one day. On July 9, 1925, German physicist Werner Heisenberg sent a letter to his friend Wolfgang Pauli, who at that time was already a very renowned theoretical physicist of Austrian origin. Heisenberg had been engaged for several months in the development of an idea that was permanently breaking with The classical conception of the atom as a tiny planetary system in which electrons orbit around a nucleus constituted by protons and neutrons. That letter contained several reflections that Pauli knew how to appreciate. In fact, shortly after receiving it Max Born, Pascual Jordan and Wolfgang Pauli himself took the work of Werner Heisenberg as a starting point to prepare for the first time in history a mature formulation of Quantum theory. The content of that letter supports nothing more and nothing less the most ambitious and precise framework in the history of science: Standard model of particle physics. Without him many of the technologies we enjoy today would not be possible. Quantum mechanics is very present in our day to day “Dear Pauli, if he believes that I read his letter laughing mockingly, he is deeply mistaken. Actually, the opposite happens; from Helgoland (it is a small German island located in the North Sea) my views on the mechanics have become more radical every day that passes, and I am firmly convinced that Bohr’s theory of the hydrogen atom in its current form Zeeman “. The article ‘Umdeutung’ (‘Reinterpretation’) of Heisenberg is considered the birth certificate of modern quantum theory The first lines of Heisenberg’s letter They clearly reflect the trust and respect he professed towards Pauli. And also how much the revolutionary ideas I had in mind were disturbed. In fact, a few lines later confess to having many doubts about the way he could carry out The rigorous formulation of those thoughts: “As for my own opinion about this scribble, with which I am not at all satisfied: I am firmly convinced of the value of the negative and critical part, but I consider that the positive part is rather poor. Even so, perhaps those most capable that I can get something sensible to it.” The scribble that Heisenberg speaks was actually the draft of his famous article ‘Umdeutung’ (‘Reinterpretation’), which shortly after was published. Many physicists consider that text the birth certificate of Modern Quantum Theory. Neither more nor less. Anyway, there is no doubt: during the next 100 years Heisenberg’s ideas and other physicists who also made decisive contributions to quantum theory, such as Wolfgang Pauli, Erwin Schrödinger, Max Born, Paul Am Douc, Niels Bohr or Albert Einstein, triggered the birth of many of the technologies we currently use. Integrated circuits containing all our electronic devices, Solar panelsmagnetic resonance machines, The lasers or the atomic watches that allow the human being to measure time with an unprecedented precision would not be possible without the knowledge that modern quantum theory has given us. And, of course, without this model we would not have Quantum computers. Objectively, and it is not at all an exaggeration, Quantum physics is present in much of modern technology. And all probability will continue to be in many of the innovations that will arrive in the future. That is not the slightest doubt. After all, it is the best tool we have to understand how the world works. Image | Generated by Xataka with Gemini More information | Cern In Xataka | The authentic alchemy is being made by the CERN: it has detected the transformation of lead into gold

Football believes that a plague of injuries lives, so it has been thrown into a Spanish technology to prevent them

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Infrared thermography applied to professional sport is gaining ground as a very useful tool for injury prevention and the optimization of the performance of the players themselves and athletes. Themohumana Spanish company specialized in this technology, has made elite teams such as Real Madrid, Atlético de Madrid or Girona, among many others, incorporate their systems into their physical preparation routines. What is this technology and how. Thermohuman is a system that combines thermographic cameras with artificial intelligence software to analyze the body temperature of athletes. Although there is a lot of chicha after its technology, the process of capturing and analysis of the data is relatively simple: a thermal chamber captures images of the player’s body, and the software uses artificial vision algorithms to automatically recognize the human figure and segment it in more than 110 different body regions. Capture process through thermal cameras. Image: Girona FC The key is in the detection of thermal asymmetries between symmetrical areas of the body. When there is a significant temperature difference between, for example, the right leg and the left can indicate the presence of a muscle overload, inflammation or the beginning of an injury. According to the firm All this analysis is completed in less than 30 seconds, generating automatic reports with advanced metrics and intelligent alerts. Precision and detail in injury prevention. Medical thermography is not a novelty, but its automation does represent an important qualitative leap. As Explain The company, the traditional thermograms analysis methods required manual processes that took some more time to professionals for analysis and decision making. Themohuman says having reduced this time to less than 20 seconds, with a reliability greater than 96%. In addition, the system is not limited to offering a snapshot of the moment: it creates a history of each athlete that allows identifying patterns and anomalies based on historical data. This means that it can detect subtle variations that could go unnoticed in a traditional physical examination. Software in which the information is processed and analyzed, with detailed patterns for each player. Image: Girona FC Real Madrid also joins this technology. Incorporating it into the first team From the hand of Ismael Fernández, CEO of Thermohuman and new member of Xabi Alonso’s coaching staff. Although the club I already used the system In your basketball team and women’s soccer team, it is now part of the Comprehensive Strategy for the Prevention of Lesions of the First Team. Xabi will integrate technology along with other systems such as drones for tactical analysis and advanced GPS technologies. This is already used in the rest of clubs. The use protocol varies according to the club, but generally includes regular measurements for both healthy players and those in the process of recovery. The Gironafor example, performs evaluations after each party and two days before the next meeting, which allows them to adjust the training loads individually. The Atlético de Madrid He was a pioneer in LaLiga in using the Themohuman method in the 2017/2018 season. And in other international examples, such as The case of Aston VillaThey use the system weekly as part of their fatigue and recovery management strategy. More companies that offer infrared thermography applied to sport. Other outstanding companies in this area are prein, with A software based on artificial intelligence To prevent injuries, and Omniathletean Italian consultant with more than two decades of experience. There are also solutions such as Thermidswhich offers portable systems to monitor sports performance. As for hardware, there are companies like Teledyne flir either Themoteknix which offer thermal cameras and infrared sensors, the technological base of thermography by infrared. Among other prominent measurement technologies we have also seen in the world of sport The GPS Potosthat a good part of the elite clubs use them to record the performance of each player at the individual level. Tech science in sport is not everything. The theoretical practical utility is in the prevention, monitoring of the recovery and management of players’ fatigue. According to Atlético de Madrid, in 2018 the use of its thermographic protocol registered 70 % less muscle injuries (from 15 to 6) and Thermuman endorse in your studies A 90 % reduction on low days. These types of technologies are very valuable in modern football, where the burden of matches and training can lead players to the limit of their physical abilities. However, although they have greatly helped physical trainers, there are few voices of experts who talk about Increased injuries. Edu Pons, Physical Exparter in different categories of Barça and now professor and researcher at INEFC Lleida, I commented for example that the bibs are increasing injuries because “there is more and more intensity and density.” “Yes it is true that it can help you train or value the load better, but I am not in favor of stating that it is the panacea.” “They also help good recovery methods after a party or training, as well as a good prevention work.” And it is that in a world with more monitoring than ever, injuries are still very frequent, so technology must also be accompanied by good physical preparation. Cover image | Girona FC and Real Madrid exclusive In Xataka | The Rocambolesca History of Ferrari 512 TR of Michael Jordan: 15 years lost and has appeared among the ashes of a fire

Five lives have been charged at work for not taking prevention measures

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Spain is living Your first heat wave of the year And, with her the reminders about him High risk of heat blows and other occupational accidents such as high temperatures results. Spain is traditionally territory acclimatized at high temperaturesand therefore it tends to belittle the risk of exposing yourself to the sun or ignoring the episodes of high temperatures. At the moment, the four days of the heat wave that punishes Spain It has already been charged The life of five workers For heat blows, according to The latest data of ccoo. Work abroad and poorly conditioned places. According to CCOO information, four of the five victims killed in accidents at work, showed Symptoms of having suffered heat blows as a consequence of performing outdoors and hours of maximum exposure to heat. The fifth deceased was inside an industrial ship without sufficient ventilation or thermal protection, which makes these facilities Horn during the summer and in fridge during the winter. According to collected statements by him Eldiario.es “He said that his head hurt and that he was going to the service. When they went to look for him he was lying on the ground, they tried to revive him, but he had died.” Sources of CCOO said that “the ship has a plate roof, it is not divided and does not have air conditioning, so the heat is concentrated. José had told us that they were very hot in summer and cold in winter, and we had denounced it to the company.” Prevention is not a whim. After the modifications of the Occupational Risk Prevention Law applied in 2023 by the Royal Decree-Law 4/2023a series of prevention measures designed specifically to protect employees during the increasingly common episodes of high temperatures were established. Unlike other occupational hazards, heat episodes They are predictable Thanks to meteorological forecasts, so companies can (and must) apply action plans to adapt to them. In article 4.2 of the Workers Statuteit is established that the company must guarantee employees “their physical integrity and an adequate policy of occupational risk prevention”, while the Occupational Risk Prevention Law It demands that companies “take appropriate measures for the protection of workers who work outdoors or in places that cannot be closed.” In addition, the regulations contemplate the extreme to be able to temporarily cancel work activity “in those cases where the proper protection of the working person cannot be guaranteed.” It all starts when the Aemet gives the notice. 2023 regulations establish that the State Meteorology Agency (Aemet) will be responsible for establishing the alert level that forces companies to activate different protocols by high temperatures. When this organism activates the alerts of orange level or red level by episodes of high temperatures, companies of the affected territories For that alert they must activate their Occupational Risk Prevention Protocols due to thermal stress. Such and As I remembered The Minister of Labor and Social Economy, that activation indicates that companies are bound by law A: Facilitate time flexibility or redistribute the day To avoid maximum exposure hours. This is achieved well advancing the time of entry or delaying the usual departure time, as well as changing the activity to adequate interior areas or with lower exposure to high temperatures. When it is not viable to adapt the working day, the company can choose to reduce the day during the alert periods, being able to recover that adjustment time when the heat episode ends. The most drastic measure is the total interruption of the working day when none of the previous relief measures can be applied, but it is mandatory if the climatic conditions can put the health of employees at risk. Interior heat prevention. Not being exposed to the direct sun does not mean that heat strokes cannot occur, especially in places like kitchens o jobs in which you are exposed to heat sources. He Annex III of Royal Decree 486/1997of April 14, establishes the minimum provisions of safety and prevention of thermal stress for work that must be carried out indoors. In general terms, limits between 17 and 27 are established for sedentary work and between 14 to 25º for light jobs, as well as sufficient ventilation and air conditioning systems for Maintain that temperature throughout the working day. Responsibilities and obligations. In case of extreme heat episodes, the regulations establish that companies are responsible for the application of adequate prevention measures to protect employees from thermal stress. Failure to comply with that responsibility involves sanctions for the company ranging from 2,451 euros to 49,180 euros for infractions considered serious, and up to 983,736 euros for very serious infractions. On the other hand, employees have the obligation to ensure compliance and denounce their breach, in addition to adopting Other additional protection measureshow to maintain a Adequate hydration although it is not thirsty during the most heat episodes and respecting the rest times in fresh places. In Xataka | There is heat wave, you work less: what does the law say exactly on the workday under extreme temperatures Image | Unspash (Nik)

We are at the doors of the “shortest” day of our lives

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If you feel that days are less, maybe it is because our planet has stepped on the accelerator. Since 2020, and for reasons that Astronomers are still investigatingthe Earth has been rotating on its axis at a speed slightly higher than usual, beating all records since we have atomic measurements. The next record could happen in a few days. The shortest documented day. According to predictions of astrophysicist Graham Jonesthere are three key dates in 2025 in which the Earth could register its fastest turn since there are records: July 9, on July 22 or August 5, 2025. In one of those three days there will be all the conditions for the Earth to approach or exceed the historical record so far, which is not very distant: on July 5, 2024. Other experts do not have it so clear and believe that the shortest day of this year could remain some milliseconds above the record last year. An anomaly of milliseconds. A solar day lasts 86,400 seconds; That is, 24 hours. However, the rotation of the earth is not perfect and has tiny variations. These fluctuations are translated into milliseconds above or below the reference figurethat we can measure thanks to the precision of atomic watches. Until 2020, the shortest day registered lacked 1.05 milliseconds for 24 hours. But since then, every year has overcome that threshold. In 2021, the shortest day was 24 hours – 1,47 ms; In 2022, it was 24 hours −1.59 ms; In 2023 it rose to 24 hours −1.31 ms and in 2024 he came down again, marking the current record. The shortest day ever documented was on July 5 of last year, which lasted 24 hours -1.66 ms. Why this summer. The dates planned for 2025 coincide with the moments in which the moon orbit places it at its furthest point from the Earth’s Ecuador. The lunar position influences the speed of rotation of our planet, although it is not the main factor of the current acceleration, which remains a mystery. The most fascinating thing about this acceleration is that it goes against the trend. For billions of years, The Moon has been braking the rotation of the Earth. About 4.5 billion years ago, one day on Earth it lasted between three and six hours. The gravitational attraction of the Moon generates the tides, and this constant friction of the oceans has been stealing angular momentum to the earth, which slows its speed. No one expected this acceleration. The models that scientists usually use take into account ocean currents and atmospheric movements, but fail to explain this sudden acceleration. The main hypothesis points to complex and still little understood processes In the core of our planet. The planet’s engine has “changed marching.” If this braking trend continued without interruption, in about 50,000 million years, the rotation of the earth would be synchronized with the orbit of the moon. The result would be a “tide blocking” where the earth would always show the same face to the moon, so that our satellite would only be visible from the middle of the planet. In any case, we will not be here. Within about 10,000 million years, the sun will become a white dwarf. Already by then, the earth will take time being uninhabitable. In Xataka | The second intersects seriously distort our time measurement. But we have no easy alternatives

They are a simple way to save lives

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Surely you have noticed them on a road trip, taking a walk through the field or in the vicinity of an airport. They are spheres of an intense orange or red that hang from the highest cables of high voltage lines. They might seem an inscrutable electrical piece, but reality is much simpler. They serve to save lives. Far from being an electrical component, these spheres have a simple function regulated by international aeronautical regulations. They have nothing to do with the management of electricity that circulates through the cables. His mission is to see. Signaling beacons. The technical name of these balls is spherical visual signaling beacons or beacon spheres, for friends. Its objective is to signal the presence of electric laying on aircraft pilots that fly at low altitude: helicopters, light airplanes, fumigation planes or emergency services, hot air balloons … In conditions of little visibility, with the light of dawn or sunset, or simply because of the thinness of the cables themselves, a high voltage line can become practically invisible against the bottom of the terrain or sky, which represents a risk of catastrophic collision. The spheres, with their bright colors and their considerable size, break the camouflage of the electric laying and alert the pilots of an obstacle that could be a deadly trap. They regulate civil aviation. Its installation is mandatory in areas of special risk according to the civil aviation regulations of each country, which in turn usually follows the guidelines of the International Civil Aviation Organization (ICAO). That is why they are usually quite standardized. They are in the vicinity of airports and helipuertos, crossing large valleys or rivers, in mountainous areas where aircraft can fly below the top and on large masses of water, such as lakes or reservoirs. They are not small. Its diameter is usually a minimum of 60 cm, although they can reach 90. They are made of light but extremely resistant to ultraviolet rays, such as reinforced polyester with glass fiberglass or high density polyethylene. Its weight is around 5 to 7 kilograms. The most common color is aviation orange, but white and red are also used, sometimes alternately, to maximize visibility in different light conditions and varied funds, such as a snowy field or a cloudy sky. The distance between spheres does not usually exceed 60 meters, although it can be reduced to 30 meters in critical areas such as the vicinity of a landing track. Secondary function. Although its main purpose is air security, these spheres fulfill a second ecological function: the protection of the avifauna. Bird collisions against electrical lines are one of the main causes of unnatural mortality for many species, especially for large and fast flights such as craps, stork or raptors. As for a pilot, for a bird in full migratory flight a thin cable is almost undetectable. Color beacons act as an element of visual deterrence that helps birds identify the obstacle and vary their course. In fact, in this field more specific devices have emerged already complementary, known as lifeguard or bird flight divers. In Xataka | The great paradox of solar energy: the cheaper it is, the more the electricity grid collapses worldwide

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