greatest

When Disney canceled Kimmel for comments about Trump, the greatest victim was another: his streaming service

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Last week was frantic to Jimmy Kimmel: In just a few days, a joke about the Charlie Kirk murder He caused his dismissal, generated protests throughout the country and returned to the program. And, apparently unrelated, Disney raised prices of its streaming platform. Everything was connected in a process that may have cost the company more than she expected. What happened. Although reality bifurcó in multiple ways, summarizing, Late Night’s presenter Jimmy Kimmel was suspended on September 17 by Disney after jokes about the murder of Charlie Kirk in which accused the government of instrumentalizing his death. The dismissal generated immediate criticisms for alleged political censorship under pressure from the Trump administration and the Federal Communications Commission of the United States after the suspension were the pressures of the latter to companies that were waiting for the granting of permits for mergers. Kimmel returned on September 23after they accentuated The protests that accused the government of pressing private entities against political enemies. How much it cost Disney. The Boicot public ads by stars and Influencers They did Bag to Bag to Disneywith a cost of about 5,000 million dollars in stock value. The casualties were estimated around a million, but journalist Marisa Kabas has obtained more precise informationwhich has echoed media such as discussing film or engadget: they became 1.7 million subscribers who canceled their service between September 17 and 23, 436% above the usual cancellation rate. But the thing had to get worse, because Disney was about to make an unexpected ad. A climb. Kabas herself also advanced Monday night to the official announcement: Disney was about to announce an increase in prices of her services of streamingand possible, that could have accelerated the decision of ABC (property of Disney) to return the program to Kimmel. They are ups between two and three dollars for the different Disney+ and Hulu packages, and obviously, it was planned long before the death of Charlie Kirk: the avalanche of cancellations due to the problem with Kimmel was only an addition to those that the company would already foresee when announcing the increases. Too much for a single company, which has rushed to return the presenter as an emergency measure. The question is … why didn’t they delay the announcement of the climbs? Throw forward. There is talk of several possible reasons to, despite the image crisis, continue with the ads, most of the Disney category as a great corporation with hardly any waist to quickly react to these viral phenomena. On the one hand, Disney traditionally announces this type of increase in Octoberwith the beginning of his new fiscal year. This calendar has been respecting for years, it is a rigid program that does not fit for image crisis. On the other hand, it was possibly notified of clients and interested parties, without contemplating postponements. Finally, there is the most important thing: it is a calculated risk, and Disney needs money. Despite the cancellations, the company decided to maintain the increase in the hope of stabilizing income. In addition, he avoided setting a dangerous precedent, to give in external pressures. Disney, Annus horribilis. It is not being a good year for Disney’s finances. Kimmel is only the last disaster (and all the fall remains) of a 2025 that started with a couple of powerful cinematographic failures: ‘Captain America: Brave New World’with lower performance than expected, and ‘Snow White‘, A critical and box office puncture that has even led to rethinking the future of some remakes of real image classics. Neither ‘Thunderbolts‘He has won the expected. And Pixar and Star Wars, the other powerful franchises of the house, go through a popular pothole. Of course, not everything has been disasters: ‘Lilo & Stitch‘It has been one of the box office pumps of the year and a good 2026 is expected, with the new deliveries of’Avatar‘(which arrives in December this year) and’Avengers‘(already for December that comes). Header | Anthony Quintano In Xataka | The streaming economy is completely broken and things will only get worse within the coming years

Canopo’s decree is one of the greatest mysteries to solve the ancient Egypt. And finally we have a key track to understand it

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Egyptologists and especially those scholars dedicated to the study of hieroglyphs and The Ptolemaic dynasty They are in luck. And rightly. A team of archaeologists has located in the site of Tell el-Faran´inin the city of The Husseiniya (Sharqia), an unparalleled treasure in the last century and a half. Not because of the materials with which it is manufactured or its lavishness. No. The key is what he says, how he says it and above all what he does not say. What experts have found is neither more nor less than a famous stone trail Canopo decree. Of course, a very special. What is Canopo’s decree? A Egyptian decree promulgated by the king Ptolemy III Evergetes on a deck of 238 AC, in full Ptolomeics dynasty. The document was written after the high priests met in the city of Canopusto the east of Alexandria, to honor the monarch, his wife Berenice and the little daughter of both, who died by those same dates. It may sound boring, but the decree has been fascinating the Egyptologists. The text exalts the figure of the monarchs (“The benevolent gods”), their donations, campaigns and veneration in the temples. Also of more practical issues, such as the decision to lower taxes those years in which crops did not receive enough water from the Nile, or the creation of a new priestly range and a religious holiday. Another of the ads that it collects is the deification of the deceased daughter of Ptolemy III Evergetes and Berenice, which was called as her mother. Does it say anything else? Yes. Among other issues, the introduction of a new system of leap years which would add an extra day every four years to adjust it to religious rituals. Ptolemy III wanted that additional day to commemorate him and his wife, but the idea He didn’t finish curdling. Today it reminds us how advanced Egyptian astronomy was and how it advanced to Julian calendarintroduced by Julio César in the 46 AC replacing the Roman. Beyond what he says, the decree is valuable for how he says it. The document makes it clear that its content should be expressed in stelae that mixed three different writing systems: Egyptian hieroglyphs, The demotic and The Greek Koiné. The copies should also be distributed among the main temples for the edict to reach every corner of the kingdom. When in the nineteenth century the archaeologist Karl Richard Lepsius He discovered one of those specimens in Tanis, he found a valuable help to decipher the hieroglyphs. So or even more than Rosetta stone. How is the new wake? Of sandstone, 127.5 centimeters high and 83 wide, with a thickness of 48. Its upper part is rounded and, in addition to the registration of the central section, distributed over 30 hieroglyph lines carved in relief, the stone shows some interesting decorations. The design is crowned by a large winged solar disk flanked by two royal cobras that show the white and red crowns of Egypt, symbol of the union of the two lands. In the center, an inscription stands out in which “Di-Ank” can be read, a message that could be translated as “the one that gives life.” Why does the finding matter? Because the copies of Canopo decree do not abound. Or at least we have not found them. As remember The Ministry of Tourism and Antiquities of Egypt, the wake found in Tell el-Faran´in will join the other six known and unearthed versions inKom el-hisn, Tanis either Tell enough. Some are complete. Another are just fragments. “This discovery is considered the most significant of its kind in more than 150 years, since since then no new and complete version of the decree has been found,” Underline. Does it differ in something? Yes. And that is one of the reasons why the wake recovered in Tell el-Faran´in has generated so much interest. Although the decree of Ptolemy III made it clear that it should be captured in stelae that combined the three writing systems (hieroglyphic, demotic and Greek), the specimen we just found shows only one. This was confirmed by Mohamed Ismail Khaled, of the Supreme Council of Antiquities, who Clarify that the wake is written “entirely in hieroglyphs”, which differentiates it from other previous trilingual versions. What is it for? Beyond the obvious historical, archaeological and patrimonial value of the finding, Tell el-Faran´in wake has a key utility. From the outset, it has served the Egyptian Minister of Antiquities, Sherif Fathy, to breastfeed for the “continuous achievements” of the archaeological missions of the country and the “support” of the government to the excavation campaigns, something that feels especially good in full controversy by the Tourist megaproject of the Sinai. Political issues apart, scholars are relying on squeezing the content of the wake. The authorities expect them to help them expand their knowledge about the real and religious documents of the Ptolemaic era and “enrich” the understanding of that historical period. If something has aroused interest, it is, however, that the stone includes a single writing system, which seems an exception to the norm that includes the decree. “Open new horizons for our understanding of the language and provides additional information about Ptolemaic decrees, as well as about real and religious ceremonial systems,” Add the government. Images | Ministry of Tourism and Antiquities, Egypt government and Wikipedia In Xataka | A 2,000 -year -old cup has revealed an unexpected facet of the Egyptians: psychedelic cocktails

Russia has just launched the greatest order to Europe since the beginning of the invasion of Ukraine. And Europe has responded with fire

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In recent weeks the war in Ukraine had taken a more worrying channel with a made unprecedented From the Russian invasion in 2022. Lost combat drones were arriving To countries outside the conflicteven impacting the land. However, what happened few hours ago is completely different. Poland (and NATO) have just enter In the contest. Polish interception. Yes, Poland It has knocked down For the first time Russian drones that penetrated their airspace during a massive attack against Ukraine, in what Warsaw He described how an “unprecedented violation.” The operation, carried out in the early morning with fighters and Polish anti -aircraft defense systems and other NATO allies (including F-35 Dutch), supposes the most serious clash between Moscow and the Atlantic Alliance since the beginning of the Russian Invasion on a large scale in February 2022. Prime Minister Donald Tusk confirmed That armament was used against intruder objects, convened an emergency meeting and claimed to maintain constant contact with NATO general, Mark Rutte. For its part. The president of France Macron has described Incursion as “simply unacceptable.” Critical climbing. The incident occurs in a context of great tension, with Russian military exercises Zapad About to start with Belarus and Washington pressed by European capitals to adopt a firmer position against Moscow. Said war games, five days, They imply to the armed forces of Russia and Belarus and develop very close to the Polish border, which increases the risk of incidents. The military dimension. The Polish Armed Forces confirmed that several military aircraft participated in the operation, with radar systems and air defense activated to the highest level of alert. HE They identified and demolished Some of the intruder drones in regions such as Podlaskie, Mazowieckie and Lublin, where there were even traces of devices, as in the town of Czosnówka. I also knowThey used flights In the Chopin airport in Warsovia and in three other aerodromes, including Rzesów-Jjaka, key for its proximity to Ukraine. The change in Russian strategy. Russia has intensified since summer the use of drones and missiles to saturate Ukrainian defense and exhaust its interceptors. Only last weekend launched more than 800 drones and a dozen missiles in the largest air attack since 2022. This tactic too Multiply the risks For neighboring countries of Ukraine, such as Poland, which until now had suffered the fall of lost projectiles (such as the one that killed two farmers in 2022), but had never directly intercepted Russian devices in flight. Implications The Polish response occurs at a time of political uncertainty In Washington, with President Donald Trump trying to force peace negotiations between kyiv and Moscow, but without success. The lack of immediate reactions of the White House, the Pentagon and the State Department highlights the US caution before an action that can mark a before and after in the involvement of NATO. Plus: Warsaw decided Close completely Its border with Belarus, even more hardening the posture against its eastern neighbors. What changes now. The fact that Poland has used kinetic means to reduce Russian drones inside its airs Exercise active defense. If you want, this redefines your response threshold: from this moment, any unidentified and hostile profile can be treated As immediate threat. In terms of deterrence, the message is sent to Moscow that the “navigation errors”, collateral probes or saturations will no longer have zero cost. In terms aliancistasTest in real conditions the integrated air defense architecture NATO on the eastern flank. Risk and management. The use of Polish fire against Russian objects raises the potential of Friction on three levels: Tactical (more interceptions and greater probability of fragmentation on populated areas), operational (expansion of confrontation rules and greater density of aerial patrols) and strategic (Russian diplomatic or military response, including propaganda and mirror measures in Kalinningrad and Beelorusia). In addition, the coincidence with Zapad exercises increases the danger of Malinterpretation: Training flights, air targets or lures can be confused with real threats. Mitigation requires positive identification protocols, clear red lines and active distrust channels, ideally backed by shared early alerts and previous notifications of exercises. Article 5 and a theory. Although an isolated demolition of drones does not active per se Article 5, does press the debate on the “threshold” of armed aggression. Poland can argue legitimate defense (Art. 51 of the UN Letter) Before repeated incursions that put infrastructure or population at risk. If it was demonstrated that Russian platforms were deliberately directed to transit or attack in NATO territory, the case for consultations of article 4 (and, in significant damage scenarios or victims, for 5) it is reinforced. Moscow, aware of this, can intensify ambiguity: drones with erratic flight plan, lures or minimal loads to maintain that kind of “gray zone”. The allied response, therefore, must be graduated, documented and legally solid. Image | Nato North Atlantic, 7th Army Training Command, In Xataka | The Ukrainian army that is not afraid of Russia. They arrive as outdated machines and become robots for war In Xataka | Something unprecedented in Ukraine is happening: combat drones do not need humans to coordinate and attack

AI agents can not only plan your vacation from beginning to end. They are also the greatest threat to Booking and company

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With the generative andn decelerationAI agents run like The next great revolution of the sector. Unlike a chatbot to which we ask something and respond, an agent is able to carry out complex tasks autonomously. The first reaction was to see them as A threat to many jobs. Expectations have fallen because technology is still quite greenbut there is a sector in which the threat seems very real and is already preparing for what can come. The threat. Travel planning is one of the fields in which an AI agent can be very practical. In fact, he was part of the demonstration of Chatgpt agentin which they asked him to organize assistance to a wedding and the agent organized the entire plan, including looking for flights and hotels. If an agent does everything for us, this could leave flight seekers and hotels out of play that act as intermediaries and take a commission for it. If you can’t with the enemy … They tell it in Financial Times. Online travel platforms are beginning to implement functions with AI in their portals. This is the case of Airbnb, which already implemented an AI agent in its customer service and plans to expand it to more areas of its app to make the most automatic experience. Booking signed an agreement with OpenAI to automate services and launch its own travel planner adjusted based on platform data. Expedia also integrated Openai technology and is working on an agent. Hotels and airlines. Unlike online agencies, both the hotel sector and the airlines see with good eyes the arrival of AI agents. If customers hire them directly with them, they would save the Commissions that in the case of the hotel sector is around 20%. Of course, nothing guarantees that these alleged agents do not implement other types of commission system for each hired trip. For Hotrec, the European hotel association, AI agents have potential, but can end up replicating the platform model and generating a new dependency cycle. A lot of at stake. We talk about a business that, according to Financial Times, moves 1.6 billion dollars a year worldwide. The leader travel agency is Booking, which In 2024 he billed 24,000 million dollarsfollowed by Expedia with 10,000 million dollars. The irruption of agents in business can threaten their domain by offering more options to consumers. Nervous. Last year, researchers from the University of Ohio They tested the capabilities of several AI models When planning trips and only achieved a 0.6%success rate. Although agricultural AI has improved, we have recently seen that It still has a long way to go. However, nervousness among those responsible for these platforms is evident. Jochen Koedijk, Expenditure Marketing Director, believes that online agencies have an advantage because they have many data on user behavior. “We know what it sells and what is not. That is the proposal of really important value,” he says. Glenn Fogel, Booking CEO, it’s clearer: “I’m not so dumb as it doesn’t worry me.” Image | Web Summit, via Flickr In Xataka | AI has become the best example that if you don’t pay for the product, you are the product

Microsoft has just made the greatest investment in its history. And not in Openai, but in an unknown Dutch company

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Nebius Group, an unknown company based in Amsterdam, has signed a surprising multiannual agreement worth $ 19.4 billion with Microsoft. It is in fact the largest investment ever made by the firm of Redmond, and the question, of course, is why. What is Nebius Group. The company was founded in 1989 as Yandex NV, Yandex’s legal matrix, the well -known search engine that was a rival of Google in Russia. After the invasion of Ukraine by Russia, Nebius Group Yandex sold to a group of Russian investorschanged his name to the current one and focused on a key segment: that of artificial intelligence. Data centers to power. Specifically, in the field of servers and data centers. Since then Nebius Group has been dedicated to providing cloud infrastructure for companies that develop and run AI models. Your rivals They are companies such as Coreweave, Crusoe or Lambda Labs, which are a step below the “hyperscators”, Aws, Azure, Google Cloud or Oracle. The agreement. In it Document registered in the SEC The US indicates that Nebius will yield the computing capacity of the GPUS of its data centers in varisa phases this year and the one that comes, and that the total value of the contract will be 17.4 billion until 2031, with an option for Microsoft to extend those services worth 2,000 million additional dollars. Microsoft cloud reinforcement. The agreement will allow Microsoft to access the computing resources available to Nebius in its Vineland Data Center (New Jersey, USA). It is a movement clearly for solve the shortage of resources that is coming when managing AI workloads: more and more users make use of this type of technology and Microsoft current data centers have a limited capacity. More than OpenAi. The operation is even greater than the one that Redmond’s firm He did in Openai Estimated at $ 13,000. This alliance has allowed Microsoft to have exclusive access to OpenAi’s models and reuse them in the form of its Copilot platform. Meanwhile, Openai has been able to use the Microsoft infrastructure to train and serve those same models to the general public. Nebius rises to the beast in the stock market. The agreement has triggered the value of Nebius’s shares, which had already folded their value in what we had been, but after the news They have grown 60%. The effect is contagious, because one of its srival, Coreweave, has also risen 5% in the stock market without having made any announcement: it has simply become possible candidate for Microsoft or any other large company to invest in its services soon. European taste centers. Although it has roots in Russia, Nebius seems to want to leave that past behind to settle definitively in the European Union. The company current account with five data centers: three operations (Helsinki, New Jersey and Kansas City) and two in development (Keflavik, in Iceland, and Paris). The focus on the installation of data centers in European territory is clear, as these last two projects in full development demonstrate. Another great “European” unicorn. After the creation of its Data Center in Paris – which will presume to have N200 N200 chips – Nebius announced its intention to invest more than 1,000 million dollars in mid -2025 in its AI infrastructure in Europe. Its new data centers in Paris and Iceland demonstrate that vocation, and the company is managing to capitalize on that commitment to AI. It is undoubtedly one of the last protagonists of the European technological scene, which little by little begins to raise alternatives. Freepik did it in Spainthey have done it Mistral and ASML with its unique agreement This week, and now Nebius does. Image | Nebius In Xataka | The ASML-Mistral alliance reveals the European plan B: if we cannot manufacture chips, we will at least control how they are manufactured

Trump’s dinner with Big Tech leaders has not been a dinner. It has been the greatest act of technological vassalage in history

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On Thursday a unique act of vassalage took place. In him CEOS and leaders of the main technology companies Americans attended a dinner in which they paid supplies, without exception, to the president of the United States, Donald Trump. The scene, Continuation of another recentit was almost feudal and it was a spectacular demonstration of what is the balance of current power in the United States. What happened. Last week the White House advertisement That the first lady, Melania Trump, organized a meeting with the aim of creating a “shock force” to promote education in artificial intelligence. To that event They went The CEOs of the great US technology companies, among which they stood out: Tim Cook, Apple CEO Satya Nadella, CEO of Microsoft SUCBUL PICHAI, CEO of Google Mark Zuckerberg, Meta CEO Alexandr Wang, Excueo de Scale Ai Sam Altman, CEO of OpenAI Grek Brockman, president of OpenAi Smooth his, CEO of AMD Safra Catz, CEO of Oracle Arvind Krishna, CEO of IBM Sergey Brin, Google co -founder Elon Musk, the great absent. They went to dinner 33 guests Among those who were those technological leaders, in addition to some administration officials and risk capital investors. There were nevertheless several notable absences: for example those of Andy Jassy, ​​CEO of Amazon – but did David clean (CEO of Blue Origin) and Jamie Siminoff, director of the firm – or that of Jensen Huang, CEO of Nvidia. The most striking was Musk’s He said in x that “I was invited but unfortunately I could not go” although there are data that suggests that I wasn’t on that guest list. Your relationship with Trump, Before idyllicis in the last times going through a much more complex phase in which both They have clearly distanced themselves. Thanks, Mr. President. During that dinner the CEOs of the great technological ones had a brief intervention that in all cases included a thanks aimed at President Trump. Altman, Gates, Nadella, Pichai or Zuckerberg left him evident in his speeches. The OpenAi CEO, for example, said “thank you for being a favorable president to business. It is a very refreshing change.” Satya Nadella, CEO of Microsoft, followed that same line when heading to him: “” Thank you very much for gathering everyone and for the policies she has launched for the United States to lead. “ Tim Cook and his eight “thanks” in two minutes. The most striking of these participations was that of Tim Cook, CEO of Apple, who in two minutes said “thanks” to the president. The shared viral video on social networks has caused the occasional Meme For the surprising submission that Cook showed in his speech. The relationship between the two It is singular From the presidential elections. Modern technological vassalage. The scene was especially striking and in the shared videos on social networks, Trump is seen and the first lady sitting in the center of the table as dominant figures, while the people who currently shape the global economy. The scenery was spectacular: Silicon Vally giants basically went to a dinner in which they transmitted their total subordination to the US president. It was an even more forceful symbol that the one who lived at the investiture ceremony by Donald Trump. Looking for the president’s favor. These acts demonstrate what is the balance of power in the United States. It does not matter that the managers of these companies are responsible for much of the world economy: They all know That regulations, tax sanctions or vetoes can stop their innovation and billing, and Trump does not hesitate to play those letters if he considers it necessary. Political power is able to impose a regulatory framework, and companies know that they depend on that framework to operate. What times those on Facebook (for example) blocked Trump from his social networks. Silicon Valley is afraid. What is also evident is that the technological world in the US cannot be separated from state power. They depend on him antitrust regulations, digital infrastructure and of course gigantic and juicy government contracts. Being good with the US president is crucial for their businesses, and if you have to fold, they fold. That was not an exchange of impressions: it was a demonstration of who directs the score. Strategic calculation. The submissive position of technological leaders probably also responds to a strategic calculation: It is better to be docile in public and then negotiate regulatory benefits in private. The choreography shown at that dinner was full of meaning, because despite the power of the Big Tech, these companies are still anchored to the fact that the US president is a thickery of modern king to which they must pay vassalage so that they do not change the rules of the game in a second. Not so different from what happens in China. The scene also reminded us of a situation much more forceful: The one that is lived in China, where the government and its president, Xi Jingping, hold absolute power. Companies know it and for years have paid an absolute vassalage to their rulers, which intervene and make decisions in the operation and management of private companies. And those who try to rebel pay very expensive: to tell Jack Ma. In Xataka | Protect Trump is a headache, so the secret service has bought a armored golf car: the Golf Force One

The greatest economies of tourism, exposed in this graphic revealing

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Tourism is an important economic engine for many countries. In countries like Spain, Talk about tourism is Talk about recordsbeing the fountain of about 13% of GDP. The Spanish scenario is very aligned with that of other Titans such as Mexico either Italybut there are three countries that are unmarked, being – for much – the greatest economies of tourism. And it is estimated that one of them will turn the tortilla in the next decade: China. The tourism economy. The previous graph is prepared by Visual Capitalist and the largest economies linked to tourism in 2024 are shown. data They correspond to the World Travel & Tourism Council, or WTTC, and the money that tourism contributed to the economy of each country during the last year is explored. The undisputed queen is the United States, being the tourist titan with an estimate of 2,400,000 million that arrived only for tourism and with around 18 million jobs depend on this sector with New York as Main destination. China is in second position, with a tourism sector that contributed $ 1,300 billion to the country’s coffers, practically half of the total of the United States. Far from both of them is Germanywith a tourism that contributed 488,000 million dollars to its economy, and the rest of the top 10 countries are more aligned below 300,000 million. China, heat what you go out. As we say, although in second place, China is far from the United States. However, the WTTC predict That the sorpasso will occur in the next decade, becoming the new queen economy of tourism. The arguments are a Increase in middle class income and a national impulse to accelerate the development of the sector. Not only do they estimate that tourism will contribute 14% of the national GDP (an imposing fact if we take into account that at the moment It is about 19,000 billions of dollars, or 19 billion ours), but it will also be the First Source of Tourists worldwide. By the way, 14% of GDP, if GDP remained as currently, is about 2,600,000 million dollars. Europe. Within the top 10 countries such as Mexico, India or Japan whose GDP also depends largely on tourism, but if something is clear, outside the two Titans, Europe carries the singing voice. Germany is the power, followed by FranceItaly and Spain closing the list. And something that plays in favor of all of them, and that they have in common, is the artistic, cultural and gastronomic heritage so different, also as strong lines of communication thanks to the trains (which now they want to be promoted With new night trains) and To the plane. Dependence. The graphic reflects the money that tourism contributes to the economy, not which country receives more visitors or the relationship between tourism money and GDP. But although for all of them it is a good piece of the cake of the gross domestic product, There are other countries in which this tourism is vital. Tourism in Malta or Croatia, for example, represents about 15% of GDP, and if there are cities that are complain about touristificationin the case of Malta we have a curious case. Account With about 540,000 inhabitants and in 2024 received Approximately 3.5 million tourists. Only during August, he had about 429,000 tourists, which means practically matching the population of the island. And this is a blessing, but also a problem for economies so specialized and under tourism, which may be more vulnerable to crisis. In Xataka | The hoteliers promised them happy in a summer of record tourism. Until the ghost reserves arrived

Those who understand it end up being their greatest enthusiasts

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Imagine that you ask for Chatgpt either Gemini A poem, a recipe or a summary and the answer appears polished on your screen in seconds. Now ask yourself what happens behind: Models trained with millions of datareal -time inference processes. Those who understand this mechanism usually look at AI with more skepticism; Those who do not understand it so well tend to see it with greater fascination. A recent study suggests that this difference in understanding helps explain who adopts it with more enthusiasm. The usual thing with the new technologies is that the first to adopt them are the ones who understand them best. With artificial intelligence the opposite occurs. An investigation published in Journal of Marketing By Stephanie Tully, Chiara Longoni and Gil Appel shows that people with less literacy in AI are usually the most enthusiastic when using it. The finding is repeated in different contexts and countries: the less it is understood how it works, the more fascination generates and the greater the willingness to incorporate it into the day to day. When understanding less means getting more excited As WSJ points outto reach these conclusions, the authors deployed a battery of studies in several phases, with surveys and experiments carried out in 27 countries. In addition to evaluating concrete tasks, they measured literacy in AI with their own instruments, such as a 25 -question questionnaire, and with a 17 -question test prepared with two AI systems. In one of the experiments, 234 university students indicated whether they would use a free tool for academic work that went from analyzing the beginning of World War I until writing a romantic poem. The pattern was consistent: the lower the technical knowledge, the greater the willingness to use it. According to the authors, the link between low literacy and enthusiasm is not explained because I believe that AI is more capable or less dangerous, but by how its operation is interpreted. For those who do not know the technical details, seeing a system generating creative content can be surprising and even mysterious. That feeling of magic awakens curiosity and trust, which makes these tools more attractive. Researchers add that this relationship is not linked to valuations on the ability of AI, ethical judgments or the fear of its impact, but precisely to that aura of “magic.” The work also emphasizes that this pattern does not mean that the fascination with AI is universal or disappears when understanding its functioning. Those who have more training They tend to see algorithms where others see magicwhich does not imply disinterest, but a more critical approach. In addition, the results reflect general trends and enthusiasm can vary according to the context, the type of task and the user’s previous experience. The study does not intend to simplify the debate, but to provide data on how we perceive these technologies. Researchers point out that these conclusions may have direct applications for companies that develop AI -based products. Identifying users with less technical knowledge as a more receptive audience can help design more accessible marketing and use experiences. At the same time, they warn that feeding the mystery of these technologies can be counterproductive: the more opaque a tool is, the more difficult it is to build long -term confidence. The challenge is to balance curiosity with transparency on how systems work. The study suggests that amazement is an effective entrance door to artificial intelligence, but does not replace knowledge. Learn how these technologies work Help recognize its risksvalue its benefits and make more informed decisions about its use. For users, familiar with technical foundations is a way of continuing to explore without being carried just by novelty. The fascination can continue there, but accompanied by criteria, which in the long term allows a healthier and more productive relationship with AI. Images | Xataka with Gemini 2.5 | Solen Feyissa In Xataka | Europe already has its domestic humanoid robot to compete with Tesla: Neura will be in charge, it will arrive in 2026 and is already priced

Google has been saved from guillotine thanks to its greatest threat: chatgpt

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The judgment In the case of the United States against Google, published yesterday, it is one of the most important in the history of the world of technology. And in it Judge Amit Metha, in charge of the case, mentions 133 times the same word. Ia. Three years ago this sentence would have been very different, and there would probably have not had a single mention of that acronym. But the launch of Chatgpt in late 2022 has changed everything, and has caused a surprising consequence for Google. Despite having confirmed that it has a monopoly in the searches business, The punishment has been soft. Almost benign. Google will not have to sell Chrome As the accusation demandedand instead the judge has forced the company to share search data with its competitors already limit – but without prohibiting them – the exclusive search contracts that it maintains with companies such as Apple. The result of the trial is clear: Google has won, especially since it has lost much than what I could have lost. AND The great responsible for that legal triumph is not even Google, but chatgpt. Already in the introduction of the sentence, on its first page, the foundations of that decision are made clear: “Google is still the dominant firm in the relevant product markets (search). No rival has managed to fight with Google market share. And no new competitor has entered the market. But artificial intelligence technologies, in particular the generative AI (” Genai “)) can end up changing the rules of the game.” From there the sentence speaks of how generative technologies have been increasingly integrating into traditional search engines. It is something we saw first with Perplexity and that has ended up changing the search experience of the same Google. Chatgpt, the unexpected Salvador de Google From the results page with a list of links we have moved to a page in which more and more often The first thing that appears is an AI overViewan answer generated by AI and built directly from different sources. He NEW AI MODE It goes even further and raises the future transition from the traditional search engine – you are questions, he generates link lists – to one with whom we will talk. The AI has entered as an elephant in a potsweeping everything, and searches have been especially impacted. We are many who started using much more chatgpt, Claude or Gemini than the traditional Google search engine or some of its rivals, and that reality has been reflected in the sentence: the search engine, as we knew it, is becoming something else, so the classic search engine is no longer “so dangerous.” In fact, this sentence is from that very reasonable point of view: the AI ​​boom is creating such competition in the searches market to force Google to make drastic structural changes – such as selling Chrome – seems unnecessary. Of course, that does not make the sentence be content. Gabriel Weinberg, CEO of Duckckgo, believes that Google’s privileged position will continue to benefit and prevent free competition. In A shared statement in X He explained how “Google will continue to continue using their monopoly to stop competitors, including searches with AI.” Tim Sweeney, CEO of Epic, went further and criticized the punishment that justice had imposed to Google, considering it absurd and raising an analogy of the most suggestive: “It is as if a defendant had stolen a series of banks and the court’s verdict had declared him guilty, and then he had condemned him to probation, by virtue of which he could continue to steal banks, but he would have to share information on how he does it with other thieves of competition banks.” It is an interesting way to see that sentence, of course, but it is clear that sharing that data from your searches – Gogle has already warned that will review that decision– Open a door to more competitors. Not only that: it raises changes for the panorama of future search engines, including those with whom we will not stop talking. Chatgpt, the unexpected Salvador de Google, included. Image | Xataka with chatgpt In Xataka | “I’m afraid we’re going to be more busy”: Jensen Huang Discrepa from Musk and sees at AF a deep labor transformation

Nano Banana is not just a great creator of images with AI. It is the greatest danger to Photoshop and company

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Google has been playing hiding place with what is a great threat to Photoshop, at least in its photo editor facet. For weeks, a mysterious tool called “Nano Banana“He has been appearing anonymously into test platforms, leaving amazed professional users. Google finally confirmed that this experimental model is yours and is integrating it into Gemini. Why is it important. We are facing the beginning of the end of the layers, masks and tools that have defined digital design for 30 years. You change the color of a shirt without distorting the face. You add elements without reinventing the background. In 2 seconds, no 15. For professional uses it is not ready. For first sketches or for domestic use, it is perfect. 10 Google applications that could have triumphed The difference is persistence. Other models generate from scratch with each Promptbut Nano Banana remembers. You can strain about the same image dozens of times. Some examples. Let’s see what can be done with Nano Banana (if you want to know how to try it, We have prepared a guide). Everything has been done are the Prompts that we attach, without more. Original photo: “Create an image with this man but in a Valencian people of the 50s, with clothes, appearance, hairstyle, environment, etc. that are credible for the time.” “Now in the 2050 futuristic Shanghai.” “Now he returns to the original photo and adds this man by his side, posing together for the photo.” “Now back them as two Roman gladiators in the amphitheater.” Let’s go with something else. This Apple announcement in Las Vegas, deployed a few years ago. “Modifies the announcement text to say ‘2×1 in all iPhone models until the end of stock’”. Another different. We give you these two images. “Put this man the red shirt that attached to you.” “Now place him in Mestalla.” “Put a black cap and remove the clock.” All at the blow of Prompt And very fast, more than chatgpt. The money trail. Nano Banana has a cost of $ 0.039 per image of 1024 x 1024 pixels. Adobe has already announced that he will integrate the model in Firefly and Express, as reported Business Insider. His argument (“we offer all the models in one place”) makes sense, although something defensive also sounds. Those who pay dozens of dollars a month for a license to make editions will begin to be renewed. Now it is possible to generate Mockups In minutes, not in days. Some Ecommerce They will stop needing so many photographic sessions. A teacher can create a better adapted diagram than that of publishers. Everything with Prompts of text. In Xataka | Browsers prepare for the most radical transformation in their history. One in which the IA will be Outstanding image | Xataka

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