We have been waiting for Apple Carplay Ultra for three years. Now we have even more doubts about your success

From that WWDC held in 2022Apple users have been waiting for that New carplay generation that Never arrived. After almost three years, the company has made the name of its new operating system for cars official. One in which integration with the screens of the same It is practically complete. Carplay Ultra. Carplay’s new generation is called Carplay Ultraand it is exactly as Apple showed it two years ago in Porsche and Aston Martin cars. A system fully integrated in car screens and systems, including speedometer, fuel indicators and elements such as air conditioning. Apple does not want Carplay Ultra to be a system apart from the car interface: he wants to be the system that controls it completely. With all that this implies for manufacturers, which will have to give in to offer. In Aston Martin alone. Apple is Apple, and there was no more exclusive brand than Aston Martin to release his new carplay generation. The owners of the DB12, Vantage, Vanquish or DBX 707 will be the first to enjoy this Carplay update, first in the United States and with a predictable global expansion within the next 12 months. It will be necessary to have a iPhone 12 or superior executing iOS 18.5 or more recent versions. There is no news, saving Porsche as a partner, what more companies will join to give him (literally) the controls to Apple. Afternoon and bad. Apple Carplay Ultra It arrives after months latewith a condition that makes it clear that this system will not be for everyone. This update requires that the manufacturer yield practically all control over the elements of the Apple interface. Speedometer, tachometer, maps and music information, air conditioning … Carplay Ultra wants to be like Android Automotivebut at all times depending on the iPhone being connected. There is also no trace on how Siri will help us and be integrated with the car … because there are no news. The Nueva Siri is still in the airwhile Google pushes showing How Gemini will work on Android Automotive. The iPhone as a center. This is precisely one of CarPlay Ultra’s biggest problems: depending on an external device. In cars with Android Built-in, Android Automotive is the operating system, and does not depend on any time we have the connected mobile. With the Apple approach, without iPhone there is no paradise: Carplay Ultra is not a pre -installed system in the car, and this is a problem for the type of vehicle to which it is oriented: the luxury. Use carplay or Android car wirelessly It is an important punishment for the phone’s battery, and can cause yield inconsistencies when it is low (savings mode). For how many. The big doubt that Carplay Ultra throws is … for whom he is. That Apple has Aston Martin as the main partner is relevant, but Google also chose Polestar to release Android Automotive and ended up arriving at more mainstream marks. The key with Carplay Ultra is the assignment of almost complete control in a system that is not pre -installed natively. It does not seem easy for manufacturers to be willing. Image | Apple In Xataka | The death of Apple Car is a great opportunity for Carplay. Everything is ready to overcome Android Auto

The best offer of Apple Days, very cheap monitors, high -end mobiles at demolition price and more. Hunting bargains

We return with a new hunting gangs loaded with offers. The stores have been launching discounts on all types of products, especially mediamarkt that has just released their New Apple Days. In this article we have gathered some of the best offer of the week both in mobiles and in computers, monitors and more. Mac Mini M4 by 629 eurosone of the best prices we have seen to date on this Apple device. Xiaomi 15 by 949.99 eurosa very good offer taking into account that it comes with the last tablet of the brand. HP OMEN 32C by 228 eurosa curved monitor with anti -reflex screen. MacBook Pro 32C by 2,099 eurosa very powerful and complete portable computer of Apple. LEGO IDEAS – PXAR Luxo Jr. by 69.99 eurosone of the best recent constructions of Lego and Lego Ideas. Mac Mini M4 One of the best offers of both the Apple Days of Mediamarkt and of the week in general is that of the Mac Mini M4 in its 256 GB configuration. The Apple device already had a very good value for money without being offer, but now you can buy much cheaper: by 629 euros. He Mac Mini M4 It is a compact format computer that is ideal for working. Ride the M4 chip which offers excellent performance at virtually all times (and compatibility with Apple Intelligence), has 16 GB of unified memory And it is super silent. * Some price may have changed from the last review Xiaomi 15 Regarding high -end mobiles, one of the best offers of the week we have in the Xiaomi 15. Can be found in the official store by 949.99 euros And, although the offer will last only a few hours (until approximately 20:00), it includes a tablet Xiaomi Pad 7 totally free. He Xiaomi 15 It is a good high -end mobile that is equipped with the processor Snapdragon 8 Elitethe most powerful in Android mobiles. Also has, in this case, 512 GB of internal storage And the brand has collaborated again with Leica For the photographic section. Xiaomi 15 (512 GB) + Xiaomi Pad 7 (128 GB) * Some price may have changed from the last review HP OMEN 32C If you are looking for a good monitor, attentive to Amazon’s new offer. He HP OMEN 32C has dropped to no less than 228 eurosa very interesting price for a curved monitor (1,500 r) IPS of 32 inches that offers a QHD resolution and a 165 Hz soda rate. In addition, a very interesting point is that this monitor has Anti -reflex screen. * Some price may have changed from the last review MacBook Pro 32C Another of the great offers we have been able to see during the Apple Days is that of the MacBook Pro Apple By 2,099 euros We have a portable with M4 Pro chip, 24 GB of unified memory, 512 GB of SSD, 14.2 -inch XDR liquid screen and Theoretical autonomy of up to 24 hours. In short, it is a fairly high configuration for the price it has. MacBook Pro (2024, M4 Pro, 512 GB, 14.2 inches) * Some price may have changed from the last review LEGO IDEAS – PXAR Luxo Jr. Among the novelties of Lego there is a set that especially attracts attention. The brand has opened the reservation of its new LEGO IDEASwhich is in this case the acquaintance Luxo Jr. De Pixarthe iconic flexo of the company. It will be launched on June 1, but it can already be reserved for 69.99 euros. The set includes a total of 613 pieces and has approximate dimensions of 29 cm high, 14 cm width and 11 cm deep. Its design is quite careful, it has joints and comes with the iconic ball that can be seen in some Pixar films. LEGO IDEAS – PXAR Luxo Jr. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Apple, Xiaomi, HP, Lego In Xataka | The best Xiaomi mobile price: purchase and comparative guide In Xataka | Best laptops in quality price. Which to buy depending on the use and eight recommended models

The companies of AI and their ‘Game of Thrones’, what would have happened if Apple had bought Tesla and much more in crossover

Surely many of our readers will remember how Blackberry seemed to have everything in his hand in the world of messaging. He lost that and other wars, but what would have happened if it had been the one who bought WhatsApp Instead of Facebook? Is one of those great “What if?” that we raise with others even more striking such as that What if Apple had bought Tesla to launch its ICAR? Cupertino’s company ended up abandoned Your Project Titanbut of course that option seemed feasible. In the 1×08 episode of Crossover, presented as always by Carlos Santa Engracia and Jaume Lahoz, we speak in addition to a very special salseo: the one that is lived in artificial intelligence companies. All of them live immersed in a Wild Game of Thronesand The internal wars —It, hatred, some come, Others goothers They believe His own startups – they are our daily bread. And what we have left. Curiously, one of the companies that also has its own intrahistory in that area of ​​AI is Apple, which with its Apple Intelligence Users have not just conquered. They tell the US users, whom we have asked at street level interviews. The curious questions section to Carlos and Jaume returns to measure your technological wisdomand we close at full speed: with a report by Jaume in Monaco talking about the formula andwith 100% electric cars that go to every pill. On YouTube | Crossover

The US president has just launched a clear notice to Apple

Apple is still looking for how to reduce its dependence on China. In a recent conversation with investorsTim Cook confirmed that most iPhone that will be sold in the United States in the coming months will be manufactured in India. Is another step in the diversification process that the company has started silentlybut already gives results: Half of its iPhone for the US market already leave factories in the country led by Narendra Modi. But the strategy has not been well received on all fronts. During a public intervention in Qatar, within the framework of his Middle East tour, the US president said he had “a small problem with Tim Cook”. His words, Video registered and available on YouTubeThey showed a clear discomfort with the direction that Apple has taken. According to his own testimony, I would have told the company’s CEO: “You will invest 500,000 million, but now I find out that you are building throughout India. I don’t want you to build in India.” The president went further at his presentation. He said that, after years of accepting that Apple built factories in China, now the expectation is that this production is transferred to American soil. “We want you to build here. We are not interested that you continue expanding in India, ”he said in a direct tone that he can mark a new stage in the relationship between the new administration and the Cupertino company, which, by the way, It is one of the largest in the world for stock market. What is not clear, at least for now, is whether this gesture will have an impact on Apple’s industrial diversification strategy. The company continues to produce most of its iPhone in China, and currently does not manufacture smartphones in the United States. According to the analyst Dan Iives, of Wedbush Securities, moving all the production to Apple’s country would be prohibitive for both the company and consumers. In other statements collected by The GuardianEvercore experts also pointed out that the US economy “is not prepared” to mount a mobile production chain: neither has the infrastructure nor has it or has The necessary specialized labor. The commercial board moves (again) In parallel to the tension between Apple and the Executive, the international commercial environment has been altered by the reciprocal tariff regime announced by the US administration on April 2. That frame imposed new levies to imports from several countries, and It came to place tariffs on Chinese products by 145%. However, that regime is currently suspended. After an advance in negotiations between Washington and Beijing, Both governments agreed a 90 -day break in additional tariffs. During that time, a 30 % base rate On imports from China, even superior to that applied to other countries such as India or Vietnam, which pay 10 % under the same pause. Will this relieve the pressure that pushes many multinationals to accelerate the transfer of their supply chains outside of China? Commercial thaw opens a window of opportunity, but also adds uncertainty. Will technological technological ones continue, or will they wait to see how an increasingly volatile scenario evolves? Apple, in particular, must carefully measure your next steps. Images | The White House | Wei view | Apple In Xataka | A perfect storm has triggered what the players fear most: Nvidia will raise the price of their GPU

Mediumkt launches a new Apple Days with minimum historical prices of the store. iPhone, Macbook, iPad and much more on offer

Mediumkt has renewed the Apple Daysa campaign centered on offers of devices from Cupertino. There is enough to choose from and many minimum historical prices of the store. In this article we will review its different categories focusing on the best prices. Of course, first of all it is worth mentioning that the campaign will end on May 21 at 09:00 hours. Mac Mini M4 by 629 eurosthe best price we have seen in the store to date in a team that already had a good value for money without being offer. iPhone 16 Pro by 1,049 eurosa much more tight price for one of the best mobiles of the Apple catalog. iPad Air (2025) by 649 eurosa good offer in the iPad Air that has been released this year. iPhone 15 by 709 eurosan ideal price if we are looking for an economic Apple mobile other than the 16E iPhone. MacBook Pro M4 Pro by 2,099 eurosa more tight price for one of Apple’s best laptops. Mac Mini M4 He Mac Mini M4 It is one of the devices with better value for money within the Apple catalog. In recent months we have seen it go down price, but not as much as in the Apple Days of Mediamarkt. Is on offer for 629 euros in its configuration of 256 GB of internal storage (SSD) and 16 GB of unified memory. Apple’s computer stands out in many aspects, but the most striking is its mini format – it is the computer I have and fits in the palm of my hand. Nor does any noise and their M4 chip It offers excellent performance. In addition, it is compatible with Apple Intelligence and includes a total of five ports Thunderbolt. * Some price may have changed from the last review iPhone 16 Pro If we talk about Apple’s mobile catalog, the iPhone 16 Pro It is one of the best, especially if we can also find it at a good price. Although since its launch we have seen it for a fairly expensive price, in the Apple Days it can be found by 1,049 euros (before 1,219 euros) in its configuration of 128 GB. He iPhone 16 Pro It is a high -end mobile that It highlights, above all, for its camerathat weights not to evolve too much with respect to the previous generation continues to offer great experience. In addition, it includes the new camera control buttoncomes with him Chip A18 Pro Apple and is also compatible with Apple Intelligence. * Some price may have changed from the last review iPad Air (2025) In Apple Days we can also find some offers in the field of iPad. One of the best offers is in the iPad Air (2025) That was launched this year. If we choose the configuration of 128 GB, it stays for 649 euros instead of the official price of 699 euros. He iPad Air (2025) that we find offer in Mediamarkt is the one that has been launched this year. Includes a screen 11 -inch IPS Liquid Retina And it comes with him M3 chipso it is also compatible with Apple Intelligence. In addition, it is worth mentioning that thanks to this chip we are faced with a quite powerful iPad. iPad Air (2025, 128 GB, M3, 11 inches) * Some price may have changed from the last review iPhone 15 If the prices of the mobiles of the current Apple generation do not convince us – and neither the benefits of the iPhone 16E-, a good way to make the leap to the Apple catalog is with the iPhone 15. It is still being marketed in many stores and Mediamarkt, during its campaign, it has it for offer for 709 euros In its 128 GB configuration. He iPhone 15 It is a high -end mobile that, despite not being of the current generation, continues to offer good performance thanks to Chip A16 Bionic. Of course, it is not compatible with Apple Intelligence. It stands out, among many other things, for its compact screen Super Retina XDR OLED of 6.1 inches and for their cameras. * Some price may have changed from the last review MacBook Pro M4 Pro If we are looking for portability, and not so much a desktop computer such as the MAC Mini M4, Apple has a good assortment of laptops. If, in addition, we are looking for a lot of power, the MacBook Pro with M4 Pro chip Now it has dropped in price during Apple Days. It still has a high price, but also a good discount that leaves it for 2,099 euros. He MacBook Pro That we can find an offer in Mediamarkt is the one that has a configuration of 24 GB of unified memory, 512 GB of SSD and Liquid Reina XDR screen of 14.2 inches. It comes with the M4 Pro chip that offers great power in practically all times. In addition, it has a fairly light and elegant design and Its theoretical autonomy reaches 24 hours. MacBook Pro (2024, M4 Pro, 512 GB, 14.2 inches) * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Mediamarkt and Buyardation (header), Apple In Xataka | Best iPhone. Which to buy and recommended models based on budget, tastes and quality price In Xataka | What iPad Buy. Apple tablets catalog analysis with recommendations depending on the use and budget

The tariff war is causing Chinese consumers to buy Chinese brands. And the first victim is Apple

A nationalist wind travels Electronics stores in China and is affecting foreign brand mobile sales. In March, foreign mobile distributions were reduced to almost half of one year to another, according to the China Academy of Information and Communications Technology (CAICT) cited by Reuters. This contraction has relegated Apple to fifth position in the Chinese market, with a 14.1 % share. Less than two years ago he was leader. Meanwhile, national manufacturers – vivo, oppo, xiaomi and, Above all, Huawei– They continue to register double digit growth, gaining ground both in the mid -range segment. Samsung’s decline, in perspective Samsung controlled almost 20% of the Chinese market in 2013a figure similar to its global participation. By 2023, that quota had fallen to 0.8%. This collapse was gradual but unstoppable: the South Korean brand went from being a dominant contender to an almost testimonial presence. Apple has resisted better than Samsung, but The decline is undeniable. Its distributions in China maintain a 14.1 % share in the first quarter of this year, which places it in fifth place behind the four large stores. To try to stop the trend He started offering discounts on the iPhone before serving one year in storesomething suspiciously unusual in its commercial policy. Little has to do with China’s ranking … … with the global: Especially in their kings. The phenomenon goes beyond technical characteristics or price. It is rooted in the change in consumption habits of Chinese citizens, increasingly inclined to support their own. Since 2022, the Ministry of Industry and Information Technology (MIIT) proposed a subsidy program for terminals below 6,000 yuan (about 830 euros), structurally favoring local manufacturers, who handle prices just below that barrier. To this is added the impact of the commercial war with the United States. Tariffs imposed by Trump and Technological War They have reinforced nationalist bias: The consumer perceives the foreign product as less desirable. A similar case occurred with Samsung after The deployment of the Thaad antimisile system In South Korea in 2015. Then, the Anticorean feeling triggered the rejection of its products in China. Now try to return to the Chinese market with His galaxy c (The ‘C’ is for ‘China’), but it seems a complicated return. Huawei, with his turn towards self -sufficiency and not only towards competition against the rest, is a perfect example of the materialization of Xi Jinping’s technological doctrine. Huawei resurfaced from the ashes of US sanctions, not only recovering market share but Building its parallel ecosystem. Apple and Samsung, the two world leaders of mobile telephony, have a problem of difficult solution in China. It is not only to scratch market share, but to articulate a credible value proposal in an environment where the foreign brand condition is, today, competitive disadvantage. Its price strategy, alliances with operators and product adaptation will be key to a possible reconquest. In Xataka | Just when the batteries were breaking all the records came the ultra-infinity mobiles. China has a lesson for them Outstanding image | ABODI VESAKARAN in UnspashXataka

Apple deal with tariffs, but wants not to be noticed. I consider up the price of the iPhone without mentioning them, according to WSJ

September appears again in the calendar as the month of the iPhone. And if everything follows the usual pattern, Apple will take advantage of those dates to present its new family of smartphones, the iPhone 17. They are expected to arrive with design news and some relevant technical changes. But there is another aspect that begins to take strength: the price could rise, and not necessarily for obvious reasons. An increase on the table … with nuances. According to The Wall Street JournalApple is valuing a price increase in its next iPhone. The information, attributed to familiar sources with the company’s plans, points to a strategy that would combine this increase with the new functionalities and a redesign of the product. It is still not clear what these improvements would be exactly, but It has long been talking about an ultrafine model. The question of tariffs, the elephant in the room. The same sources assure that within the company there is a clear intention to prevent this possible rise from being publicly associated with American tariffs on products from China, where most iPhone are still manufactured. The reason is evident: in April, An article that hinted that Amazon It would show the impact of tariffs on the final price was enough for The White House considered it a hostile gesture. Bezos’ company had to deny that possibility quickly. A difficult climb to justify only with cuts. The context is not easy for Apple. According to the sources cited by WSJ, the margin of maneuver to cut costs through the suppliers is limited. That means that, if there is no price increase, the impact of tariffs would result in a direct reduction in benefits. Hence, according to these internal voices, the company is considering what they describe as “the less bad option”: to raise prices and present the changes as a natural evolution of the product. India progresses, but China is still essential. In parallel, Apple continues its geographical diversification process. Tim Cook already advanced that A significant part of the iPhone sold in the US during the second quarter will leave India. However, the production of high -end models – the Pro and Pro Max – will continue to depend mainly on China, sources say. Although India has also begun to assemble pro versions, apparently its technical infrastructure is not yet at the necessary level for equivalent mass production. The commercial agreement and what is still standing. This Monday, USA and China announced an agreement to suspend much of mutual tariffs. Even so, some remain active. Among them, a 20% tariff that reaches smartphones, linked to the conflict over fentanyl, and another of 10% that remains as a base rate. The truce is partial and temporary, which adds relief, but also uncertainty to the global board. And Europe, how does it fit this story?. At the moment, the focus is in the US market. But if the price increase is justified in product improvements and not in external factors such as tariffs, it cannot be ruled out that new prices are also transferred to Europe. For now, Apple has not made statements about it. From Xataka we have contacted the company to know its position. We will update this article when we have an answer. Images | Amanz | Niels Kehl In Xataka | We have been accustomed to the propaganda of the United States for years: now the era of Chinese propaganda has begun

The best paid CEO in the US is not in Apple or Tesla. It is a complete stranger of a company that you had not heard

When we think of the CEOs Better paid on the planet Surely we repeat a small group of people at the controls of some of the great technological corporations that dominate the present. We would not be unchanged in figures such as Tim Cook, Satya Nadella or Mark Zuckerberg, but none of them approaches the emoluments received by the Jafazo best paid in the United States. The curious thing about this story is that you have not heard in your life or the CEO, nor the company it directs. A complete stranger at the top. In an environment, that of the great corporations, dominated by omnipresent names such as Tim Cook, Elon Musk or Jensen Huang, the title of the best paid CEO of 2024 did not fell in any of them, but in an executive practically unknown to the general public: James Anderson. As? Yes, the man is in charge of COHERENTa technological company based in Saxonburg, Pennsylvania, dedicated to the manufacture of network and laser systems. Anderson received a total remuneration of 101.5 million dollarssurpassing by a wide margin to figures such as Brian Niccol de Starbucks or Satya Nadella de Microsoft. Its impressive salary package positions it as the only CEO of the Ranking of Equila (which analyzed the 100 companies with income greater than one billion dollars) to exceed the barrier of the nine digits in compensation, in a year in which the average salary of an CEO reached a record of 25.6 million dollars. The stock market effect and a distortion. Although Anderson has a base salary of little more than one millionits incorporation to Coherent in June 2024 made its remuneration in cash be limited to only $ 81,538, along with a signature bonus of half a million. The rest, 99.4% of its emoluments, came from a Actions package whose value was shot unexpectedly. The reason: the enthusiasm of the market after the announcement of its appointment catapulted the price of coherent shares, thus generating an inflationary effect on the value of its shareholding concessions. The company, in Your proxy reporteven recognized this paradox: the actions were valued using a 30 -day mobile average that did not reflect the posterior stock market explosion, which artificially amplified the amount of the package. In addition, the payment included compensation for the loss of deferred actions accumulated during its previous stage in Semiconductor Laticewhere it was considered key in the exponential growth of the stock market value. The Top 10 of 2024 Domino effect. The impact of his Latetice departure and his arrival in Coherent was immediate. On the same day of the ad, the market value of Latice fell 15.5%which represented a loss of 1.6 billion dollars, while Coherent shares rose 22.9%, adding about 2,000 million in stock market capitalization. Since then, Coherent has maintained sustained growth, while Latice has retreated 34%. To all this, we must add that Anderson, Electrical Engineer With titles of MIT, Purdue and the University of Minnesota, it has a proven history: During their management in Lattice, the actions rose more than 875%, exceeding by broad margin to the S&P 500. In other words: its reputation as a silent transformer seems to have become an asset as valuable as any product line. The era of actions as salary. In the background, Anderson’s case illustrates a Dominant trend In contemporary executive compensation: retribution in shares represents near the 73% of the average total salary of the ceos, According to equilationwith a 41% increase compared to the previous year. This form of remuneration, linked to stock market performance rather than immediate results, has allowed to justify very high compensations, even in companies where the benefits do not always accompany. For example, Summit Singh, Chewy CEO, He received 35.1 million in 2024 Although the actions of the company 60% fellthe worst performance of the entire list. In contrast, Jensen Huang, from Nvidia (the firm with Best stock yield of the year, with an increase of 215%) received 34.1 million, although Your personal fortune It is estimated at 92,000 million thanks to its shareholding of 3.5%. Map of “tech” salaries a year earlier Benefits, security and inequality. There is much more, of course. In fact, in addition to wages and actions, many CEOs enjoy luxurious additional benefits. They counted in Barrons That Tim Cook, for example, received more than $ 780,000 in personal security services and another 655,000 on private flights. Starbucks, meanwhile, provides its CEO flights exclusively in private jets. Plus: This type of expenses has become more common due to growing concerns for security, especially after UNITEDHEALTH GROUP CEO Murder in a street in New York. In fact, a parallel study of equilation shows that almost a third of the S&P 500 companies already offer some type of executive protection, in this case a 28% increase Regarding 2023. The enigma Elon Musk. Yes, you may have realized that The richest man The planet has not appeared much until now. Elon Musk, although absent from the ranking because Tesla He has not presented Even your proxy report is still a key figure. Its previous ten -year compensation plan, approved in 2018 and currently valued in about 70,000 millionwas canceled twice By a delaware judge and now awaits a resolution in the state Supreme Court. This episode, together with the growing disconnection between real performance and executive remuneration, has fed criticism about the lack of effective controls in corporate wages. As Dean Baker summed upco -founder of the Center for Economic and Policy Research, “there is no real control over what is paid to the CEOS”, adding that many are not extraordinary, although they are paid as if they were. Citing these days, Warren Buffett, I remembered: “I try to invest in companies so good that even an idiot can direct them, because sooner or later, someone will do it.” Reflection of an era. In summary, at a time where salary inequality and wealth concentration generate increasingly intense debates, Anderson’s story It represents both … Read more

Apple has a very clear option not to be left behind in AI: Buy Anthropic

The recent association between Apple and Anthropic to develop a platform of “Vibe-Coding“, as he said Bloomberg, It could be much more than a simple technological collaboration. It is the first act of what should become a much deeper union: a complete acquisition. Apple is at a historic crossroads in the AI ​​race. Your association with Anthropic to integrate Claude Sonnet In Xcode it is an implicit admission that its internal development of AI does not advance with the necessary speed. Swift Assist, announced but never releasedIt remained as a symbol of Apple’s difficulties to compete in this field alone. While OpenAi, Google and Anthropic advance by leaps and bounds, Apple runs the risk of being relegated in the largest technological revolution since the smartphone. And that risk is growing. The acquisition of Anthropic would be a tectonic movement for both companies. For Apple, it would mean ensuring one of the most sophisticated language models in the market, particularly highlighted in programming tasks. For Anthropic, he would represent the support of one of the technological giants with the greatest financial capacity and global distribution. The combination of Excellence in Apple hardware and integration with the avant -garde in Anthropic (whose product quality is far ahead of its distribution capacity) would create a difficult synergy to match. Historically, Apple has prospered when you have acquired key technologies at key momentsintegrating them deeply into their ecosystem. The purchase of PA SEMI in 2008 laid the foundations for Apple Silicon chips. The Beats acquisition It was not only for the headphones, but by the streaming technology that would become Apple Music. Now, AI represents another turning point, where staying halfway between their own developments and external alliances would lead to a permanent disadvantage position. The price of acquiring Anthropic would be great, probably in the range of tens of billions, a magnitude in which Apple has never moved, used to much smaller purchases. But he has not done so does not mean that he cannot do it: he has more than 150,000 million in cash and would be a key strategic investment. It is not only a matter of acquiring technology, but of ensuring the future of its entire platform. While Tim Cook speaks of a hybrid approach with “certain own models”, the truth is that the real power will be in those who possess the best fundamental models. For Apple, Anthropic should not be only a temporary partner, but a permanent piece of his vision for the future of computer science. In Xataka | There is something Apple knows how to do very well: sell iPhone. There is also something that does not know how to do: the intermediate iPhone Outstanding image | Xataka

Apple loses the war against Epic. Fortnite returns triumphant and Spotify already prepares its rematch

Judge Yvonne Gonzalez Rogers accuses Apple of lying under oath and eliminates commissions for external paymentsopening the door to important changes in the application market. Why is it important. The judge has ordered Apple to stop commissions on external purchases and have eliminated restrictions on how developers can lead users to alternative payment methods. This decision can be a before and after in the app industry … and cut billions of Apple’s annual revenues. The sentence dismantles Apple’s strategy, which tried to avoid the 2021 court order charging a 27% commission for external purchases and installing “fear screens” to deter users from using options outside their ecosystem. Between bambalins. The judge accused Apple’s Vice President of “Lying blatantly under oath” and has sent the case to the Prosecutor’s Office to investigate possible contempt crimes. According to judicial documents, Apple knew perfectly what he was doing and “at every moment he chose the most anti -competitive option.” The magistrate also revealed that Tim Cook ignored the advice of Phil Schiller, head of the App Store, who advocated complying with the original order without charging commissions. “Cook chosen badly,” he said in A demolition failure of 80 pages. The background. It all started in 2020 when Epic Games included in Fortnite its own payment systemcausing its immediate expulsion from the App Store. Although Apple He won most original litigation issuesThe judge ruled that the company was limiting the competition by preventing developers from informing users about payment alternatives. The new sentence arrives after years of legal battle and dismantles the business model that represents an important part of the almost 100,000 million dollars that Apple enters annually for services. What is happening. Epic Games has announced that Fortnite will return to the American App Store next week. His CEO, Tim Sweeney, has offered a “peace proposal”: if Apple applies this framework without worldwide commissions, Epic will return to all app store and leave all related litigation. Meanwhile, Spotify has already sent an update of its application that will allow US users to see subscription prices, access external purchase links and change between different plans without going through the Apple payment system. The company considers this ruling as “the most important action to date” against Apple anti -competitive practices. The big question. Will this sentence change the way in which all application stores operate? Epic is already positioning an attractive offer: since June, developers will not pay commissions for the first million dollars of income through their store. This case could be a turning point, especially because it adds to the regulatory pressure that Apple already faces in Europe with the Digital Markets Law. For users, it means more payment options, possible discounts and a more transparent experience when buying digital content. In Xataka | Apple has been obsessed with the Iphone Premium for years. All I needed was a good and cheap Outstanding image | Xataka

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