advertising

We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

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So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate that second option. Black screens and interruptions. Are several Users of Reddit and of Brave user forum Those who have commented The problems When using this browser – which includes an adblocker – or tools of this style when visiting YouTube. According to your comments, the platform causes that in the first load the videos appear with a totally black screen during the duration of the pre -rol ads (those that appear before the video in question). In addition, YouTube shows a warning message (“Are you experiencing interruptions?”) With a link to the YouTube support site. Just in case, deactivate the adblockers. On that Google support page indicates that users who are affected by problems can “check if browser extensions block advertisements are affecting video playback.” Or navigate in an incognito mode. They also suggest “open youtube in a Incognito window With all the extensions deactivated and check if the problem persists. “In my tests with Brave I have not seen such messages, and neither in Firefox with the extension Ublock Origin. Nor when performing some tests with VPN and with IP from the United States, but this type of problem may depend on other factors. The cat and mouse. YouTube has been trying to fight the use of adblockers for some time, but the developers of these tools usually act quickly and counteract Google’s measures. There are those who indicate that these problems may be limited to user accounts that have been detected in the past using adblockers. In my evidence I had not logged in, which validates that theory. We complained about Netflix. Comparisons with streaming platforms are inevitable, although the differences are clear. Netflix has achieved A resounding success With their plan with advertisements, and in prime video not only things are not going well but for months ago they were going to Increase the presence of advertising. And now they have confirmed that They are going to bend it. The future will have more ads. YouTube offers content for free but with ads, and the business model is similar to other Google services. The difference here is that it is the users who generate these contents, and YouTube is simply the platform that connects the creators with the spectators. Advertising benefits both parties because these ads serve to remunerate creatorsbut the advertising presence on YouTube is increasingly intense and converts experience into something increasingly annoying. The alternative, of course, is to pay Those 13.99 euros per month to access YouTube Premium. Youtube premium lite on the horizon. Google’s strategy has been even clearer with its latest movement: the creation of Youtube Premium Litewhich has already debuted in countries such as Mexico, Argentina or the US. The fundamental advantage is that most videos will not have ads, but we do not have other options such as video downloading to watch them without connection or the back in the background. This new type of subscription thus raises an intermediate bet, but also points to something worrying: more ads in the future. Image | Norwood Themes In Xataka | Modern algorithms decide for us to see. YouTube is the last redoubt where the algorithm does not choose for you

You will fold your advertising

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In January 2024, Amazon introduced ads in its programming. It was one more (the last important one, in fact) on the long list of platforms that were embedding them in their catalog, seeking to improve their results and Following the steps of which already marked the rhythm of changes in industry, Netflix. And although he promised a very specific percentage of advertising in his programs, now – a year and a half after that ad – is increasing it without warning. Three to six. The treatment seemed reasonable: two to three and a half minutes of advertising for each hour of programming. But According to Adweek From a study made with six advertisers and documents to which the medium has had access, that percentage has been bent in recent months, until it reaches about four-seis minutes per hour of programming. Earlier this month, Amazon herself announced it in an email aimed at her advertisers, according to Adweek. Why do they. The Amazon movement has a clear objective: to increase the number of spaces available for advertising, which goes in line with the improvement of its services for advertisers, which also details the medium: an information system to its customers about the performance of their ads that, apparently, exceeds its competitors, auctions private space and improvements through artificial intelligence facing the future. At present, its average advertisements is comparable to that of other platforms, but it is still far from traditional television, where advertising is around fifteen minutes per hour. Advertising arrives to stay. Virtually none of the great platforms are already broadcasting without ads. Netflix was not only the first, but is eliminating the basic plan without advertisingso that subscribers have no choice but to pay more if they want to avoid it. They followed him Max from Warner, Disney+ and Skyshowtime. Only Apple TV+ seems to resist at the moment to implement them, although He will do it In the future. And the thing is not going to change at the moment: they are generating income, so Amazon’s passage makes sense. Better ads. Although the increase in advertising is not good news for anyone (not even for advertisers, who see how the exclusivity halo disappears that these spaces could originally have), it is true that it is more sophisticated advertising than that of traditional television, more online than what happens on the Internet, but less massive. In this way, advertisements can not only be segmented according to interests and demographic groups of the audience based on the data that Amazon keeps over us, but technological advances can be implemented such as the possibility of buy directly from the ad. In the Amazon store, of course. The experience falls. Of course, there is a principal harmed in all this: the client who sees how the ads multiply without being able to do anything to stop them. All this happens while the promised higher qualities in image and sound, such as 4K among others, are not standardized except the opposite. On Amazon herself, for example, Dolby Vision and Dolby Atmos They disappeared from the Basic Prime Video Planwhich, for practical purposes is a rise in the cost of the service even if the rate does not change: less quality, more advertisements, in increasingly degraded services. In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

Temu has been an advertising reef for years for the US Big Tech. That ended

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In February 2024, the 58th edition of the Super Bowl was held, and during the break a very special announcement was issued. It was titled ‘Shop Like A Billionaire‘(‘ Buy as if you were a billionaire ‘) and published it Temuthe Chinese e -commerce giant. That turned out to be a swan song more than anything else, because this Chinese company (along with others like Shein) now has a very complicated future in the United States. Temu’s advertising expenditure on Big Tech collapses. As revealed In The New York Timesin the two -week period that began on March 31, Temu spent 31% less on Facebook advertising on Facebook, Instagram, Tiktok, Snap, X and YouTube of what did it on average on those platforms in the previous 30 days. The data are from the Consultant Sensor Tower, who also stressed that Shein also lowered her advertising investment: 19% those two weeks compared to the average in recent periods. Temu and Shein spent barbarity. Both companies were two of the large sources of advertising of the US Big Tech. According to The Wall Street JournalTemu invested 2,000 million dollars in advertising in goal in 2023, and was also one of the great advertisers in Google. In The New York Times they cited an equally striking estimate: according to Bernstein Research data, Temu spent 3,000 million dollars in marketing in 2023. Picture drop. But the panorama has changed radically. On April 5 Temu represented 19% of all ads published in Google Shopping in the US, but that figure fell to 0% a week later. Shein went from 20% to early 0% on April 16, according to data from the Tinuiti consultant. Apps fall into rankings. So far the mobile apps of Temu and Shein used to be among the 10 most downloaded in the United States. Now his popularity is falling, and they have left that top 10. Target warns. Susan Li, CFO of Meta, said in a recent conference with investors that some Chinese electronic commerce companies – without specifying – had reduced their advertising expenditure. Last year Chinese advertisers generated 18.4 billion dollars of target revenues. That represented 11% of the total and twice what was achieved in 2022. Pessimism is spread. Snap indicated after presenting financial results that “a subset of advertisers” had cut the advertising expenditure due to changes in shipments to the US. They did not want to provide estimates for the current quarter indicating that tariffs generated uncertainty. Google also showed its concern: its business director, Philipp Schindler, explained that changes with “obviously causing a slight setback to our advertising business in 2025”. The end of “of minimis“. Donald Trump, president of the United States, He signed in April an executive order for which the rule is put in the end of minimis. This exception has allowed for years that packages with value below $ 800 can enter the United States without paying taxes. It is a mechanism that platforms such as Shein or Temu have used to offer really competitive prices in their merchandise, but others such as Amazon, Etsy or Ebay have also benefited. Trump already warned. In February, the US government began its particular tariff war against China, imposing 10% tariffs on all types of Chinese merchandise. The end of the exception of minimis -carrying almost a century Activa – was actually an announced death, and its impact is huge, both in China and in the US. Trump momentarily suspended the exception then, but it is now when it is disabled indefinitely. Temu stop sending to the US. The Executive Order has caused Temu stop all shipments from China to US buyers. As they point out In CNBCa CNBC spokesman has indicated that all sales in that country are now managed by local sellers and are completed from the country itself, precisely to prevent tariffs from affecting those sales. Before the change, buyers tried to buy Temu products sent from China They faced each other At “import rates” between 130 and 150%, which caused many of those products to fold their price. Image | Goal | Freerlaw In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

Justice declares illegal part of its advertising business

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Google’s position as One of the most powerful actors on the Internet begins to crack under the pressure of the courts. The last setback for the Mountain View company has arrived with a defeat in the trial for advertising monopoly promoted by the United States Department of Justice. In a resolution signed this Thursdayfederal judge Leonie Brinkema has concluded that Google incurred anti -competitive practices in two key markets: that of advertisement servers for editorial groups (where she dominates with DFP) and the advertising exchanges of the Open Web (through ADX). Ads servers, such as DFP, owned by Google, are technical infrastructure that use many digital media to manage What ads are shown, when and who already. They are not the only market option, but one of the most widespread, especially among large editors. In practice, they act as the digital advertising command center. The second front is that of the advertising exchanges of the Open Web, the open environment where different actors, such as advertisers, agencies or media, bid in real time for advertising spaces. This ecosystem coexists with other alternatives, such as platforms controlled by Facebook or Amazon, but remains a key piece of the programmatic market. Adx, Google’s solution, is one of the main actors in this segment. According to the court, the company combined both products illegally For more than a decade, forcing editors to use all their technology if they wanted to access those auctions. That integration reduced the alternatives of the rest of the actors and left Google with the absolute control of the process. The question now is how to dismantle monopoly Brinkema considers that this strategy not only eliminated rivals, but also harmed the media, who saw their advertising income reduced, and advertisers, who ended up paying more. The sentence argues that any benefit derived from this integration is widely exceeded by the damage caused to the competition. From here a new stage opens. The judge has asked the parties to present a calendar to study the so -called “structural remedies”, that is, the possible measures that could be imposed following this ruling. Among the options that consider the Department of Justice is the forced separation of DFP and ADX as independent companieswhich would mean the heart of the Google programmatic advertising business. The sentence does not order that division at the moment, but the possibility is on the table. What happens in this phase can mark a before and after how digital advertising is managed. This part of the business meant about 30.4 billion dollars in revenues in 2024, approximately 9 % of the group’s global billing. Although the judicial decision does not affect other Google advertising services such as search advertisements, YouTube videos or Google Maps advertising, it does question the architecture on which its advertising strategy is supported in the open web environment, where until now it worked as a player who dominated all the pieces of the board. During the trial, the Court listened to media editors such as Use Today or the Daily Mailto advertising agencies, to rival technology companies already executives of Google herself, including the head of YouTube. All contributed information about how the Mountain View giant was closing the passage to other advertising solutions through internal decisions, conditioned contracts and technological changes designed to benefit only their own tools. The Department of Justice also denounced that Google eliminated internal conversations that could serve as proof and abused legal privilege to hide information. Although the judge has not yet resolved if he will impose sanctions for it, it makes clear in her letter that the responsibility for monopoly has already been accredited. This case adds to other open fronts against the company. In 2024, another federal court had already declared that Google maintained an illegal monopoly in the searches market, a process that also remains open waiting for possible corrective measures to be decided. In addition, the company has been sued in other states for the control of its application store, while the United States Government has also brought Apple, Amazon and Meta in parallel causes. Together, this new ruling against Google reinforces an idea that a few years ago seemed unthinkable: the era of technological impunity is coming to an end. For the first time in decades, the big digital platforms face not only investigations, but to firm convictions that could change the way they operate on the Internet. Images: Greg Bulla | Rubaitul Azad Images | The United States has tired of the monopolies of great technological ones. And wants to start “chop them” with goal

launch an unlimited chatgpt and full of advertising

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Google taught the world that extraordinary income could be achieved offering free products. During the last quarter of the century he has exploited conscientiously The famous “If you don’t pay for the product, you are the product.” He has offered fantastic services (Gmail, Maps, Search, YouTube) for free, but with a big condition: in them collect information and shows ads. Users have compensated us, and despite whom, despite the privacy included – most have ended falling into their nets. Many companies do the same and offer at least free or cheaper versions of their services if we accept that ads (Spotify, Netflix) are shown, but curiously the world of AI does not just adopt that model. In fact, OpenAI raises a classic freemium model: The free version of Chatgpt allows access to some of its functions, but only in a limited way. You can ask a certain number of questions a day and you will not have access to their experimental or more advanced models and functions (Operator) or, if you have it, it will be almost testimonial (Deep Research). To “unlock” those capabilities touches to pay, and Sometimes it’s time to pay a lot. Arriving before anyone with chatgpt and improving it constantly has worked. OpenAI already has 400 million weekly active users, a 33% increase on the figure they had just three months ago. Chatgpt has managed to be “the AI ​​of the town”, which is the same as Google with its search engine, but Google ended up deciding that to continue growing the ideal was to offer a free service for users but full of ads. The question is whether that will end up going with AI. The question is no longer so much if we will see intercalated ads in our conversations with the chatbots, but when we will see them. Some believe that is inevitable. Perplexity was one of the first to raise that possibilityand the question is no longer so much if we will see intercalated ads in our conversations with the chatbots, but when we will see them. That is precisely what Ben Thompson also states In Stratecherystating that OpenAi “has moved too slowly: At this point the company should have a version with advertising (…) Openai is very interested in offering free users the best models from the point of view of competition and being profitable, and that means advertising. “ That’s how it is. As happened with Google, offering a complete, free and advertisement product is the almost inevitable path for OpenAi (and for its competitors) because it is the form (perhaps the only one, as Thompson argues) to conquer the world and all those users who want Use those options, but without paying them. And there are many, as Google has demonstrated with its platforms. Thompson explains that offering a free version with advertisements “maximizes the market to which it can be directed, and at the same time allows continuously increasing user income.” But that does not mean that Openai You cannot or will not have premium subscriptionsand in fact like any other company in this sector, combining advertising with subscriptions is the clear model for consumer content companies. On another level, of course, there will be companies. Google offers subscriptions such as Google One (more aimed at individuals) and Google Workspace, more companies oriented. In it includes things such as business email accounts, storage, business support and special controls: it is a twist on its free services, but it is a return without advertising and very thought for companies. OpenAi could apply the same story. He is already doing it with his Pro, Teams and Enterprise plans, who are precisely aimed at those business environments and will continue to make sense. And yet They have a golden opportunity To conquer many more users. One that, we want it or not, is full of ads. We will see if they do. In Xataka | There are too many AI models. That raises a true death sentence for Anthropic and Claude

Steam does not want to become another ads apps store, and eliminates games that include “forced advertising”

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Valve is starting a series of measures to prevent his store from Steamthe most important in the world of the PC, is left behind compared to others such as GOG or even stores from other platforms, such as the PlayStation Store or Google and Apple apps stores. A few weeks ago they began to give more information about Unreliable anticipated access games and Now is the turn of the games that include “forced advertising.” These are titles that force players to see ads to play, and that from now on are rigorously prohibited. It is a change in advertising policies that are established In the store documentationand that veto access to games that, to advance, force the player to see advertising. It is a not so common measure in PC or consoles, but in apps and mobile games, where to get certain game opportunities an advertisement must be reproduced, often without the possibility of jumping it. Nor will Valve be acceptable for a game to clean the version for Steam, but have them on other platforms. The store itself suggests alternatives to ads: change the model to a single purchase, or also resort to traditional methods of progressive monetizationsuch as microtransactions or DLC. What will see Valve are the games that include Product Placementthat is, advertising In-game That, however shameless, it does not interrupt the normal passing of the game. The examples are innumerable, especially in high -budget titles: Verizon and Energizer’s agreement to appear in ‘Alan Wake’ or the fun monster cans sightings in ‘Death Stranding’ that do not affect the player, are some of them. Header | Valve In Xataka | It has taken, but Steam finally has a game recorder. The best: not just record

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