achieve

Nothing’s CEO wants to conquer the mobile market with crazy designs. He has told us his very complex plan to achieve it

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Carl Pei is one of the CEO that gives off the most in the technology industry. You saw a cowboy and basic shirt, they warn me that it is shy and, after a few minutes of interview, we end up smiling, commenting that “the vibes” are the future, and remembering the old days of Cyanogenmod out of formalities. Those who have been in El Cotarro to know Carl from that Old OnePlus who only sold his phones by invitation. With Nothing, the approach is different. A London company with the focus on design and with a clear slogan: “Make Tech Fun Again”. Looking up Nothing began with a Phone (1) that attacked the mid -range. He continued with a Phone (2) that took a specifications and, in 2025, attacks the market with a mobile of 799 euros with a high range. I can’t help wanting to know why. Carl explains that for Nothing, both the Phone (1) like him Phone (2) They were flagships. It sounds like a statement Marketinianbut it is not: “For a company, a flagship is the best mobile you can do.” For the first time, they believe they are at an engineering point in which they can compete with the best in the market, a point where they are finally ready. Sailing a high range is risky, and throwing it being oriented to a concrete niche, it is even more. Nothing is not in volume, it is not desperate to launch product and points directly to “the most creative users.” All this sounds very good, but it is worth asking if A company can be profitable and sustainable living as “creative users”. “We are focused on new generations of consumption. We focus on people who are interested in technology, design and creativity. Our consumer is much younger than the average consumer, it is around 26 years.” Does the strategy work? Yes. Carl tells me that they have folded the volume of business, exceeding one billion dollars in the accumulated sales. He knows that they have been focusing on software for years, but they intend to double software investment to be even more attractive. They also have an important investment behind, in which investors take a direct role in the decisions made by the company. “Sometimes it is uncomfortable, because they give their opinion in front of the rest of the members of our table. But I think it is really important to find ways to keep us connected with this base, especially when the company grows. It is difficult to hear uncomfortable truths when you have that type of structure, we always know what people want us.” The present Carl Pei during the presentation of Nothing Phone (3) and the Nothing Earphone (1). Image | Xataka With Nothing Phone (3) comes the whopping seven years of security updates and five software. Maybe it’s time for Get out of stopping a mobile per year if mobiles are getting older and more. Or maybe not. “On average, people renew phone every three years. So there will always be someone thinking about the following. But we are also seeing a trend of people who want to keep their device for a longer time. That is why we want to give even longer support.” The phone also lands with an integration of quite discreet. Essential Search Essential Space Minor translation functions Is enough to compete, taking into account that There are already those who integrate the AI Even in the most basic apps of the system (telephone, keyboard, camera …)? Carl is clear that Nothing’s approach is cautious, because they see “a lot of hype” in the market. It drops that, even if they have launched these functions, “the Roadmap is long, there will be updates and updates.” But, beyond promising that in the future AI will be more complete, it is not afraid to admit that it agrees. “This is almost like a hygiene factor, right? We have to take care of that basic part, but that is not what excites us most. What really excites us is how we apply this new technology to redefine the way people use products, especially in the software part. But yes, that basic work is necessary. You have to do it. The market is doing it and I think we can do much more.” Image | Xataka To close the block, I ask Carl for something practically inevitable: How are geopolitical tensions between the United States and China livingand if your supply chain is being affected. The Nothing Phone box (3) shows a clear “Made in China”, so there is nothing to hide. Here he tells us that most of their products are manufactured in India, and some of them in China. Apart from this, he affirms that they are in the process to start producing in other parts of the world. It does not seem too worried, and the reason is simple. “Being a startup, we can be quite agile and reagents, whatever happens.” The future of smartphone Nothing Phone (3). Image | Xataka A question that I like to ask the main responsible for Tech companies is how they look in the future. And being, honest, the answers are usually little concrete. It is something completely normal: neither should get wet with compromised statements or, really, it is easy to predict with where today’s technology is going. But Carl is a Jugónand it is clear that the future of the smartphone goes through a single app capable of controlling everything. That agriculture that we have spent so much speaking throughout 2025. The key is that, When everything is … what will be the reason to decide between one device or another? It clarifies that it is still distant, and that no one would buy a phone without apps today. The key will be on the path that is to achieve it, a path to combine and melt all software and hardware. “I think Essential Search is a good example. … Read more

There is a career to achieve the cheapest and most powerful model. And against all prognosis, China is winning it

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On May 20 Google launched Gemini 2.5 Pro and Gemini 2.5 Flash in preliminary version. These new AI models were better than ever, and to demonstrate the company included in its announcement several graphs and comparative tables. They looked at how both surpassed their rivals both in the field of reasoning and in the traditional performance (Benchmarks of Mathematics or Programming), but there was also another fact that Google presumed: Google: The cost of Gemini 2.5 Flash. Source: Google. That table published by Google made it clear that Gemini 2.5 Flash It was clearly the winner of that comparison in the important price/benefits ratio. What Google did not say is that this success of this model was the exception to the rule, because in that race for having cheap and powerful models, China seems to take the lead. He does it at least if we attend to the cost of using these models. In Xataka we have analyzed that cost based not on the price of subscriptions for end users, but on the cost of access to the API, which is the one that allows developers to integrate these models into their own chatbots and their services. The API prices of each model clearly differentiate two uses from artificial intelligence. On the one hand, how much does it cost to write something for the model to then process it (the so -called input tokens). On the other, how much does the text generated by the model once processed the answer (the so -called output tokens). The entrance tokens They are usually five times cheaper than exitbecause processing the request and generating text is much more expensive than receiving it, analyzing and “understanding it.” We wanted to compare the cost of the main models of the AI ​​developed in China and those of the US, and although as always are not all that are, if they are all. The resulting table is as follows: These prices are public and very easy to find in the case of US AI models (OpenAI, Anthropic, Google) but not so much in the case of Chinese models (Deepseek, Qwen (Alibaba), Doubao (Bytedance), GLM-4 (Zhipu), Ernie (Baidu)). Be that as it may, the table, ordered from the cheapest to the most expensive, demonstrates that today Chinese models are especially cheap. Only Gemini 2.5 Flash Preview manages to compete – and does it exceptionally. In the rest of the cases, the AI ​​models in China win the battle for cost. It must be noted that, Like all comparisons, this is unfair. And it is because that table does not take into account the benefits of each model. Openai O3 and Anthropic Claude Opus 4, the last and most powerful models of those companies, are especially precise in their answers, but each consultation consumes much more resources (computation, energy) and that makes it logical that they are much more expensive than their competitors. But these models are also designed for very special cases and for specialized, detailed and deep consultations. In the vast majority of cases it is not necessary to use these models, and that is where they are competing for example Deepseek R1 or Gemini 2.5 Flash Preview: in the price/benefits ratio. Models with variable prices That price battle has made us see in recent times two techniques that some companies are applying to the prices of use of their APIs. The first one is to differentiate normal entries and outputs of inputs (and even exits) cache. Deepseek API prices. Attentive to the lower left: according to the time you use them, they can leave cheaper. Source: Deepseek. The explanation is simple: a “normal” entry is a request or question that the model has never processed and therefore has to process completely. If the entrance has been caught (Cache hit) is because that request has been processed in the past, so the system can obtain the response of its cache, which significantly reduces the computational costs. Deepseek, Google, Anthropic and Openai offer this type of option, as can be seen in the table. The second technique is to use variable prices according to (at the moment) the time slot in which we use these models. This is what Deepseek has done, which has “day” and “night” prices according to UTC schedule. If you use the Depseek API from 18:30 to 2:30 (Peninsular schedule in Spain), it will be half price. Good news: AI is every time (much) cheaper While China and the US fight who has the most powerful model or who has the cheapest model, what is constantly happening is that the AI ​​price is falling remarkably. It is an observation that several experts such as Ethan Mollick, a professor at the University of Pennsylvania who recently analyzed how That price/benefits ratio does nothing but improve. The models are getting better and cheaper. Other experts such as Raveesh Bhalla – explained by Netflix and LinkedIn – also reflected this evolution at the beginning of the year. Then he showed how the cost of an O1 level model had dropped 27 times in the last three months. Moreover, at this rhythm the GPT4 level models – which a year ago were absolute referents – will be reduced 1,000 times in just 18 months. We are living it in price reduction. Dane Bahey, from Openai, said at a conference in September last year how the cost per million tokens had fallen from 36 dollars At just 0.25 dollars In the last 18 months. And that price drop is still clear and fantastic for users. Thus, we are facing a career that at the moment has a lot of stretch: China’s models carry the lead if we attend only to their cost, but careful, because we must also take into account the benefits. It is true that these Chinese models have already shown in the benchmarks that have been showing that they compete from you to you with the best US models, and now it remains to … Read more

Japan has made an airport not lose a suitcase in 30 years. Now you have to achieve another milestone: that it does not sink

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Now that that moment of the year is approaching where millions of travelers prepare to face the flights that will take them to the long -awaited holidays, an airport room is also ready for the arrival of one of those evils assumed as part of the package: the lost or lost suitcases. Although there is an exception. In Japan an airport has erected as the most efficient of the planet. They have been three decades Without losing luggage. His problem is another, and is underground. 30 years without a complaint. As we said, in a sector where loss is almost evil assumed by travelers, the Kansai International Airportin Japan, it offers an amazing anomaly: in its three decades of operationhas never lost a suitcase, a baby cart, a couple of skis or a single bag. The feat, which its employees describe with modesty as a simple consequence of following the rules, has made Kansai a reference of silent efficiency. Serving the regions of Osaka and Kyoto, and with 30 million passengers International a year, its record cannot be attributed to a low volume of traffic. What distinguishes it is meticulous attention to detail: from aligning the handles of the suitcases to facilitate their collection until they personally deliver fragile or bulky objects directly in the hands of the passenger. In Xataka Nobody wants to spend three hours on a Saturday. And that’s why hypermarkets go down Operational discipline. Had in Japan Times Tsuyoshi Habuta, supervisor of one of the luggage manipulation companies in Kansai, which behind there is no special training or secret systems. According to him, merit lies in Comply with established processes And act carefully: each suitcase is treated as something valuable, not only for its content, but for what it represents for the passenger. Your team manages some 3,000 pieces a dayand the manipulation procedure of is a ballet Synchronized revisions and cross controls. Each piece is counted not only at the time of check-in, but also during and after the flight. The workers inspect that the number of packaged packages coincide exactly with those downloaded, both in the airplane warehouse and in the safety control rooms. If something does not block, the search begins immediately. The rule of the quarter hour. Plus: There is a tacit rule. Deliver all luggage in the collection zone in less than fifteen minutes From landing is a priority. This system is what has made the airport a world reference of efficiency, being awarded eight times with international awards for its excellence in the delivery of luggage. Airport Aerial View Omotenashi philosophy. Behind this impeccable history is also the Japanese concept of omotenashior hospitality as art. According to testimonies of the workers themselves collected by NPRcommitment is not only with logistics efficiency, but with the happiness of the passenger. For them, excellence is not an objective achieved but a constant improvement, fueled by the humility of learning every day and the responsibility of representing Japanese quality to the world. This collective attitude generates an organizational culture where The error is not allowednot for fear of punishment, but for professional pride. Wonder of engineering. The airport, opened in 1994, is built entirely About an artificial island In Osaka Bay and remains one of the infrastructure projects more ambitious and expensive Never performed. Conceived to relieve the saturation of the Osaka airport, Kansai has evolved to become the third busiest airport from Japan. Its initial construction cost around 14,000 million dollars, but with expansions and adjustments it has reached an estimated value of 20,000 million in 2008figure that, adjusted to current inflation, could double. Endowed with characteristics such as flexible asphalt tracks capable of resisting earthquakes and a high structure on 900 hydraulic cats that allow leveling the terminal as the ground sits, the airport has even resisted the devastating Kobe earthquake 1995 without compromising its operation. Osaka Bay Marine bed The problem: it sinks. It We count a while ago. Despite all his technological advances, Kansai faces a persistent and increasingly worrying threat: It is sinking. Since its inauguration, the airport has already descended about 11.5 meters And it is expected that another additional four meters could descend before 2056, approaching dangerously to the sea level. This situation is due to the fact that it was built on land earned to the sea, a highly compressible alluvial clay base that, under the weight of the artificial island, releases water and contracts, causing the progressive sinking of the soil. Although engineers have tried to accelerate land consolidation through “sand drains” (deep holes stuffed with sand to evacuate moisture), the settlement was not completed before starting construction, and the effects continue to accumulate over time. {“Videid”: “X8ST3IM”, “Autoplay”: False, “Title”: “Japan ride generated with Sora”, “Tag”: “”, “Duration”: “17”} Fight against the sea. In 2018, a powerful typhoon flooded one of the slopesconfirming that the problem is not theoretical or distant. In response, the containment dike rose in 2.7 meters To prevent future floods, but experts agree that these measures are palliative and will not be enough in the long term without a large -scale intervention. Yes, the airport is designed to adjust structurally and adapt to the movements of the land, but the geological environment itself (that species of “wet sponge” of loose clay) represents a continuous and silent threat. Every centimeter that descends more compromises its future viability, and although for now it remains an example of advanced engineering, the countdown to its physical obsolescence has already begun. In Espinof I’ve seen ‘Rogue One’ after finishing ‘Andor’. I still have the impression that they are two half films forced to meet Monument with expiration date. In summary, Kansai is a fascinating paradox: a symbol of what human engineering can achieve and a reminder of the limits that imposes nature. While continuing to operate effectively recognized worldwide (With its unmatched record of delivery of luggage without losses), its future survival asshole a complex equation between technology, resources and political decisions. Without large … Read more

Overcoming our brain when making the purchase is not easy. Some researchers have developed a tool to achieve it

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“Codazo theory.” It’s how we could translate Anglo -Saxon expression, “Nudge Theory”, Which refers to the study of actions focused on giving us A “little push” Towards a specific decision. The concept is especially used in the context of the behavioral economy, That place where the economy is mixed with psychology. We know that companies often resort to these “pushcins” to lead us to purchases that generate more benefits but can we use this tool to improve health? Digital tool. The answer is yes, and there are many researchers who work to develop this type of tools. The last It has been developed By a team of Duke-Nus Medical School and it is a digital tool that aims to facilitate the task of choosing healthier products in our purchase on-line. An imperfect system. Choosing healthier food products is not always easy. Yes, we can always make sure that our purchase car is full of fruits, vegetables and other basic foods to cook at home, but this option is not always realistic. Labeling systems such as Nutriscore They can help us choose better, but they have Important limitations. The first is that evaluating the healthy of a product in a simple index is not always easy and sometimes leads us to important inconsistencies. The second, that this index must compete with marketing strategies that seek to buy a product, regardless of how healthy or ceases to be. Beyond labeling. To exceed these limitations, Duke-Nus’s team designed a digital tool destined to facilitate a purchase on-line better informed at nutritional level. This tool complemented the information available on the Internet purchase page, adding additional information. This additional information included a traffic light based on the index Nutriscore of products, complemented with other tools. First, the page ordered the products based on this index, first showing the healthiest products instead of doing it alphabetically. Second, the tool incorporated the follow -up of the products in the purchase car, indicating what proportion of food was labeled as green, yellow or red. Third, the digital tool also showed healthy alternatives (with similar prices and characteristics) to selected products. Studying alternatives. The team tested the tool through an experiment. They asked a group of participants to make three purchases on-line over three to six weeks. Some of the participants used this tool, while others used the conventional portal. The team observed that the purchase cars of the people of the intervention group scored better in the nutritional index. They also contained less calories, less fat in total and less saturated fats, less sugar and less salt. The details of the study were published In an article In the magazine American Journal of Preventive Medicine. Public health issue. By will or necessity, there are many people who seek to eat healthier, and that begins in a healthier purchase. Achieving it for oneself is not easy, but it is not to help these people without falling into prohibitions and Tax Methods. Here is like the behavior economy and Nudge Theory They can help us: the same tool often used to take us to more advantageous options for sellers can also be used to improve the health of consumers who wish to improve their diet. In Xataka | The three expert tricks so that they do not lead you with food labeling, according to one of the country’s biggest specialists Image | Lothar Boris Piltz

The 16E iPhone looked like a stumble. In the end it has been decisive for Apple to achieve an unpublished milestone in its history

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Apple has been in the smartphones market for almost two decades, but I had never managed to lead global sales in a first quarter. That has just changed. Between January and March 2025, the Cupertino company has been at the top of the world ranking, ahead of Samsung and with Xiaomi completing the podium. Counterpoint Research has been in charge of putting figures and context to the new Apple milestone. The keys? An unusual launch calendar for the company, a solid growth in emerging markets and a good global behavior just before the earthquake of the tariff war driven by the United States. At the top of the podium. Apple led global smartphones sales in the first quarter of 2025 with a 19% market share. In addition, it achieved a 4% increase in units sold compared to the same period of the previous year. In second position Samsung appears, which obtained 18% and experienced a 5% drop in units sold. Xiaomi, meanwhile, maintains third place with sustained growth. Its evolution has been progressive: in the first quarter of 2023 it had 12% of the market, in 2024 it rose to 13% and in this start of 2025 it has reached 14%. Although its position has not changed, the constant improvement in quota reflects a difficult to ignore rise. An unusual launch. A key part to understand Apple’s leadership This quarter is at the launch of the iPhone 16E. The device was announced on February 19 and reached stores just a week later. Although it is not usual to see new iPhone in this section of the year, there are precedents: The iPhone is original It was launched in March 2016, And the third generation also did it in March, but 2022. An iPhone discussed, but sold without brake. Although the 16E iPhone has not fully convinced those who expected a more competitive proposal in quality-pricethe truth is that its market performance has been remarkable. It is a model with a more accessible approach, but with a hardware reinforced to be compatible with Apple Intelligence. Despite doubts, its launch has had a strong reception. A trimester of contrasts. The global market grew by 3% year -on -year in this first quarter, promoted by China, where “public subsidies reactivated demand, and for recovery in emerging markets such as India, Southeast Asia or Latin America. On the other hand, markets such as Europe, the United States or even China showed signs of exhaustion, according to the analysis firm. A market that does not stop. Samsung started the year with a slower pace due to the delay of Galaxy S25but sales rebounded after its launch and that of the new A. Xiaomi series, meanwhile, reinforced its presence in both new markets and in its country of origin. Vivo became the brand that grew most among the top five, while Oppo maintained fifth place thanks to good results in India, Latin America and Europe. Other manufacturers also gained ground, although they were out of the top five. Huawei was the largest seller in China during the quarter. Honor and Motorola also grew strongly in several international markets, intensifying competition in segments where great global brands predominated. Tension on the horizon. Although the quarter leaves positive figures, the immediate future is not clear. The threat of new tariffs, driven from the United States, has forced brands such as Apple to move file quickly. The company came to charter flights from India to mitigate possible problems. At the moment, exemptions have appeared on stage, but uncertainty persists. Images | Thai Nguyen | Medhat Dawoud | Ricardo Aguilar (Xataka) In Xataka | If the question is “who will win if prices for tariffs up” the answer is: “Second -hand mobiles”

If we want to eat less, eating more slowly is a valid strategy. In Japan they are investigating how to achieve it

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Losing weight, or maintaining our weight under control is more than solving the simple calorie equation consumed against burned calories. Numerous more or less hidden factors can unbalance this balance, factors ranging from the metabolic to the sociological. The other factors. A Japanese researchers team He has investigated in how factors such as the number of bites, the rhythms we perceive in our environment and gender affect the duration of food. The goal is to eat more slowly to make us easier to have our weight under our control. Slowly. The idea of ​​stopping the rhythm with which we eat to eat less and be able to lose weight is not new but we can find it in guides and recommendations of More than a decade ago. It is not an infallible recipe, but According to expertsaid. The logic behind has to do with how the stomach and other organs of the digestive system transmit information to the brain and how it processes it. This occurs in two ways: first through nerve impulses, and then through the chemical signal that some hormones transmit. Replicating one of the hormonal signals that indicate that food has satiated us is precisely one of the mechanisms for which the consumption of Drugs like Ozempic makes us lose weight. An aid. Now, even when we talk about a “trick” like this, say it is easier than doing so. That is why the new study has analyzed how different factors affect the speed with which we swallow food. And in this, men and women have differentiated guidelines. “While the science of nutrition often deals with the metabolism and absorption of food, and dietary content, there are limited evidence in Japan that eating behavior connects both (points). This intrigue led me to study eating behavior, which involved gender differences,” pointed in a press release Katsumi Iizuka, co -author of the study. 33 participants. To put these ideas to the test, the team responsible for the study He put pizza portions to 33 participants, healthy adults between 20 and 65. They measured the number of bites and the times they already chewed what rhythm. They also used metronomes and headphones to induce more or less accelerated rhythms to check the response of the participants. As expected, the team observed important differences in the habits of men and women: on average these took longer to eat their portion (87 seconds in front of the 63 d them men). They also chewed more (107 times against 80 on average) and took more bites (more than double). Change the rhythm. However, gender was not the only factor that affected eating habit: rhythmic stimuli affected the time required to consume food. A 40 pulse tempo per minute (BPM) markedly elongated the duration of food compared to those who ate without rhythmic stimulation. The details of the study were published In an article In the magazine Nutrients. Facilitating work. Now, there are also reasons why being cautious when generalizing the results of the study. First, we must take into account the limited sample (33 participants). Second, also for the existence of cultural differences between our context and Japanese. These differences both to gastronomic culture and gender differences between men and women and the way in which each society expects to behave when they eat in public. Despite this, the results can help us design strategies to facilitate weight loss that best suits each person, taking into account, for example, their gender. The study can also allow us to know more about how changes in context can help us influence our eating behavior, such as using music with slow tempos to force more leisurely meals. In Xataka | Beyond tobacco: we have just discovered that food can also affect the risk of developing lung cancer Image | Surprising_media

Honor will try to be a reference in the AI ​​era. Will invest 10,000 million dollars to achieve it

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Honor has taken advantage of his presence in the MWC 2025 to make it clear that he will not miss the AI ​​era. In fact, the Chinese firm has announced its Honor Alpha Plan initiative, aimed at “building an open ecosystem” of AI devices. And it is already very clear how to achieve it and a first example of what we can enjoy on its devices. 10,000 million dollars in five years. The firm will invest a true fortune in the next five years to be able to boost the use of AI systems on its devices, and it seems that the intention here is to raise an open and interoperable approach. It has been associated with Qualcomm or Google to achieve it, which seems to aim especially to Android devices. And a first Agent. The new manufacturer’s AI system, called Honor AI, welcomes “the agricultural era”, and will precisely allow users of their devices to use it to, among other things, reserve a table for dinner with hardly any effort. Reservations in restaurants. In a small demonstration Shared in x Honor showed how it has been possible to integrate its AI with platforms as opening to make a table reservation in a restaurant near the MWC. Honor AI understands you and deduces things alone. In fact, the petition indicated that the reservation would be carried out in order to enjoy local specialties without more, which quickly made the intention “based on location and sought typical dishes of Spanish gastronomy. And it’s just the beginning, they say in honor. From that moment on, the model “begins to reason”, They assured In honor, and after analyzing even traffic to avoid possible delays, it suggests a reservation at a table at 7:30 p.m. The system has been developed in collaboration with Qualcomm and Google to create a functional AI agent that allows you to be connected to APIS dystitnas and platforms to interact with the graphic interfaces of these services without apparent problems. But. The demonstration is very similar to one of those that Amazon made last week when presenting its new Alexa+, which also raises those options of agriculture with which to automate various types of task. It seems clear that these types of options are those that will first reach our devices, and it is very likely that honor is not the only one to offer such an option. Hyperrápidas transfers. In the event, honor managers also talked about a new file transfer system capable of transmitting files between mobile phones from different brands at transfer speeds of 125 Mb/s, but also ensure that this option will also end up reaching Macs, PCs and mobile devices to enjoy those wireless transfers between all those products. AND DEPFAKES detection. With the purpose of protecting our privacy and the security of our data, in honor they have worked in several areas. Thus, they launch their technology to “anonymity” certain data of the photos and prevent them from climbing to the cloud, but they also have another curious system. It is a Deepfake detector, which allows if we receive for example a video or we are in a video call, the system warns us if it is suspected that it can be a video of a person generated by AI and not a real person. Aimage. Honor has also presented a new AI system for image processing taken with its cameras. Called Aimage, it consists in the first place of a kernel of AI. This component uses AI models both in local and in the cloud that will provide various options. For example Improvement of the definition of imagesTelefoto by AI, draft with AI (such as the magic draft of Google) or the “expansion” of images if we need to extend an image for example to be higher or more wide. In Xataka | The AI ​​is not starting on Western phones. China has very different plans with Depseek and its brands

Cal Newport strategies to achieve the impossible in less time

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Notifications interrupt. The meetings proliferate. The entrance trays They devour time. In this digital ecosystem, sustained concentration has become scarce and valuable. Cal Newport called him “deep work” in his book ‘Centrate’ (Deep Work): This state of concentration without distractions that allows to solve complex problems. There is something paradoxical here: the knowledge economy demands more deep thinking, but our digital tools actively work against it. Look at the use metrics of your phone. How many notifications do you get up to date? Surely more than 100, possibly more than 200. Each is a microinterruption. Recover the concentration after It is not immediate. We often enter that state that we could define as “being busy but without advancing.” We confuse activity with productivity. Before smartphone, prolonged concentration was almost a basic ability. Today is An act of resistanceIt is almost a heroicity. Great innovators apply in their own way of deep thinking. Steve Jobs boasted of his contemplative walks. Bill Gates, of his “weeks of reading” a couple of times a year. There is something. What does Cal Newport suggest to incorporate time of this type into our lives? Program deep work. Block specific time for tasks that require total concentration. Minimize context change. Each jump between tasks consumes mental resources. Grouping similar tasks reduces this “cognitive tax.” Create rituals. The will is limited. Rituals automate decisions about when and how to work. Embrace boredom. Our aversion to be disconnected erodes our ability to attention. Boredom has its advantages. Audit tools. Not all technology deserves a place in our professional life. Basecamp or Shopify have already implemented measures such as Days without meetingsor a firm commitment to asynchronous communication. Deep work offers something that empty trays and completed tasks cannot: meaning. The psychologist CSIKSZENTMIHALYI called him “flow“: That state where time disappears and work becomes its own reward. The need to think deeply is no longer a strategy to copy Newport, it is almost an intellectual need. In Xataka | Nobody says that he knows how to read in the curriculum. Maintaining these three data does not make sense in 2025 Outstanding image | Sauv Thapa Shrestha in Unspash

There are people convinced that in 2030 we will achieve immortality. These are your arguments

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Live more and live better, but above all live more. Longevity is the obsession of many, including some “futurologists” who believe that eternal life (understood as the end of deaths due to natural cause) is close. Objective 2029. As close as This same decade. Before even its end, to be exact. That is the forecast of Google and “futuristic” Ray Kurzweil’s exingender. This was what I pointed out a few months ago In an interview For the company Bessemer Venture Partners. This raises some doubts, as this arguments based on this notion and if we are close to getting out of death indefinitely. In the interview, Kurzweil expressed it as follows: “Science advances and is healing several diseases. You are receiving on average about four months a year (…) however, scientific research is also in an exponential curve. By 2029, you will have received a whole year account. So you lose a year, but you receive a year back. ” “Exhaust speed ”. Kurzweil’s idea revolves around Longevity escape speed concept. In physics, the exhaust speed is a speed that allows us to counteract the gravitational pull of a body and boost away from it thanks to the simple inertia. In this context, the escape speed means something different, which does not lead us to escape something physical but to get away from death from death. The idea is simple, and that is that the increase in life expectancy grows exponentially until it reaches a point where this life expectancy increases in more than a year. Thanks to advances in medicine and other fields, life expectancy has been significantly increasing throughout the world, but, at least for now, indefinitely prolong our life expectancy looks like a simple chimera. Arguments For a short time, if we trust the Kurzweil arguments. The main argument is the rapid advance of contemporary medicine. Medical advances have allowed us to overcome numerous infectious diseases through treatments and vaccines. Kurzweil himself puts as an example the speed with which the Covid vaccine (obviating perhaps the titanic development effort, which was also based on previous works in immunization and genetic). However, it is also true that we continue advancing a lot in the fight against diseases such as cancers. We are even close to Replicate technology which gave us the Covid vaccine in the fight against some tumors. On the other hand, diseases closely linked to age such as Alzheimer’s or Parkinson continue to be a challenge for scientists who still seek to understand the causes of these disorders to combat them effectively. Not just health. The increase in life expectancy is not only limited to the health field. Our world is safer than it was in the past. Transport is safer than a few decades ago, less frequent wars, and violent crimes occur to a lesser extent. These factors have also contributed to the increase in life expectancy and is likely (not sure) to continue doing it in the future. Not so fast. There are those who believe that we will reach the exhaust speed soon without reaching Kurzweil’s optimism. For example, George Church, a genetic expert at Harvard University that indicated that, perhaps throughout our lives, we can reach this evolutionary point. A little more optimistic than Church, Aubrey de Gray, president of the Longevity Escape Velocity Foundation, proposes that it will be throughout the 2030s when we reach it. Will it arrive? There are many reasons to be skeptics, not only with the ambitious Kurzweil agenda, but with the very concept of escape speed of longevity. As we indicated above, there are reasons for some skepticism. For example, the fact that advances in a disease do not imply advances in others. Even cancer is so varied that it implies that, while some are perfectly treatable, others still represent a huge threat to our life. Infectious diseases represent another stumbling block: although we had advanced a lot in the creation of vaccines and antibiotics, the latter are losing efficacy by leaps and bounds before the arrival of the “superbacteria.” Neurodegenerative diseases also remind us that not only just dodge death, while we do not improve our quality of life in the last stages of our life, these improvements will be little. In Xataka | We have been looking for the secrets of longevity. We have found one in the RNA of some worms Image | Harli Marten

some of his advice to achieve it

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As main sales responsible, Steve Ballmer was a key piece to build the foundations of what is the current Microsoft. Your energy and charisma They captivated Bill Gates when both coincided in the halls of the Harvard residence. A few years later, Bill Gates would claim him at his side to turn Microsoft into one of the more prosperous technological ones of the next four decades. While it is true that his time as Microsoft CEO It cannot be considered of the brightest of the company Regarding productit was regarding the development of the company. As published FortuneBallmer tripled the annual income of Microsoft, and prepared the land for Satya Nadella to catapult the company to the place it occupies today, with a capitalization of 3.2 billion dollars. However, unlike Bill Gates, Steve Ballmer is part of that exclusive company managers club that have been made Milmillonarios without founding the company which has made them a millionaire. According to the Forbes Millionaires ListBallmer’s fortune amounts to $ 121,400 million, surpassing his mentor and friend Bill Gates with 108.8 billion dollars. These are the five keys to Steve Ballmer that have led him to reach the business success. You have to see the pitch Steve Ballmer owns the NBA Los Angeles Clippers team, but since his university time he has been closely linked to team management, as Bill Gates recalled in his newly published book ‘Code Source: My beginnings‘in which he pointed out that Ballmer directed the University Soccer Club. “If the CEO does not see the playing field, no one else can do it. The team may need to see it too, but the CEO really needs to see all the competitive space,” explained Steve Ballmer to Fortune in An interview 2013. Ballmer let out The mobile telephony trainbut he focused on the climbing of his Cloud computing model anticipating what really made a difference a decade later. Following sports parallelism with the mythical Wayne Gretzky phrase: “I patino where the album will be, not where it has already been.” Surround yourself with the best talent While he was in charge of Microsoft, Ballmer surrounded himself with some of the best talents from Silicon Valleyas Steven Sinafskywho was in charge of Windows, or J. Allard, one of those responsible for the project Xbox will not be forgotten In a drawer. “We are better when we have very talented people with whom we also worked together,” said the millionaire to Fortune In 2013. In An interview with The Wall Street Journal In 2009, Ballmer said that “to be dynamic”, companies should promote internal workers “70% or 80% of the time” and someone really committed to the project. The manager said that, one of his favorite moments during the hiring process was when he asked the candidates “‘Tell me something you are proud.’ He could see the passion in his eyes,” said Ballmer. Get it on everything and change your mind Something that Steve Ballmer learned is that, in technology, everything changes very quickly and is necessary constantly rethink the land on which it is stepped on not to be suspended in a vacuum. It is something that also learned Steve Jobsrethink everything and change your mind when the evidence leaves no doubt. “There was a time when people said that all the money was in the software; “Then someone will say: ‘Oh, the most important thing is advertising’”, alluding to the Google model. “The only certain thing is that the playing field is constantly changing,” said Ballmer. Therefore, the important thing is know how to adapt to changesand not remain static. Something that came out very expensive to Kodak reference companies Like Nokia, or Blackberry. Act in the short term, plan in the long term One of Bill Gates’ greatest concerns at the head of Microsoft was to make a mistake and not be able to pay the payrolls of its employees. He said In an interviewIn 2017 with Ellen Degeneres. “I was always worried because the people who worked for me were older than me and had children, and always thought: What happens if they don’t pay us? Can I deal with the payroll?” Gates spread that obsession with his friend Ballmer, as well as his strategy to prevent this fear from conditioning his decisions. The solution was to have a vision long -term optimistic, but a more pessimistic attitude immediately. “To do well the important things that generate all the money requires a very long period of time. Executing in a way that allows you to do it is a short cycle,” said Ballmer. Of course, it is something that has put into practice in its current main business, transforming a team that was falling in a fallen layer until it became one of the most profitable, while still projecting to the future With a totally new stadium. Know your weaknesses and learn to overcome them “Obviously I understand the business issues than technology. I have grown up, and when you grow up, you say: ‘Go, I was not aware of how much I did not know,” Ballmer said in 2013. In that aspect, Ballmer coincided with the decalogue of knowledge for Get success Professional Sam Altman published on his blog staff. Build yourself and Find personal growth makes it transit by new roads that open new opportunities. In Xataka | What was from Steve Ballmer: of charismatic substitute for Bill Gates in Microsoft not to hit any decision Image | Flickr (Microsoft Sweden)

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