Mobile Tech & Gadgets

TVE has made public the details of his ‘Save Me’. And it looks more like ‘save me’ than was initially suspected

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It is finally official: ‘The family of TV’ is the new bet of the 1 for its afternoons from April, thus breaking the dynamics of covering the afternoon with three series and a contest, ‘The hunter’, which they carried so far. The new program inevitably recalls’ Save promotion crusade. The strange thing is that, against the expected, there is more than ‘Save me’ in ‘The family of TV’ of what we expected in principle. Goodbye to ‘nor that we were shhh’. In a clearly coordinated action, the legitimately heir program of ‘Save Me’, born on the Internet and ended up jumping to Ten, has issued his last program while TVE announces his. ‘Nor that we were Shhh’ has not lasts for a year, despite a rugged trajectory that has gone through a frustrated attempt to accommodate in Netflix. However, the format First on the Internet And then in the way he ended up having more impact of the expected, especially at the beginning, when they reached hearings of up to more than 4% of Share. Finally stabilized around a more than remarkable 2%. A bridge program. ‘Nor that we were Shhh’ never hid its nature of the program, from the moment the collaborators They renounced a good part of their cache so that the program was sustainable. And there is another element that ‘nor that we were Shhh’ has modified and that you give clues about ‘The family of TV’: the appeasement of its tone, lowering the volume of the broncas and betting on the almost humor of family dyes, with collaborators such as Víctor Sandoval adopting the role of off -road jesters. The result: ‘nor that we were Shhh’ is almost more an auto -part of ‘Save me’ than a new ‘save me’ (something that, frankly, was already in the DNA of the original). ‘Save me’ at 1? The program has already revealed many of its characteristics in a press release where the presence of María Patiño shines as a presenter, Belén Esteban as the main collaboration and the Osa Producciones, heiress of Studio manufacturers, as responsible. They will be accompanied by Aitor Albizua, brand new face of the consecrated entity with their audience records in ‘figures and letters’, and Inés Hernand, the essential face of TVE to give a young touch to their programs. Old acquaintances. But there is more: the list of Tertullians that will have ‘The TV factory’ includes regular ‘Save Lydia Lozano, Núria Marín, Víctor Sandoval, Kiko Matamoros, Carlota Corredera, Chelo García-Cortés and Marta Riesco are those that connect with the veteran heart program to which another classic, Kiko Hernández, who currently attends Corredera in her debut in Ten, ‘Tentacles’ will be added. He directs another veteran of the ‘Save Me’ Universe, David Valldeperas. A saving for TVE. ‘The family of TV’, which will combine a classic style of journalism with a renewal of the classic sections of the format, does not imply an extra expense for TVE: 65 chapters that They will cost 5.3 million euros. According to TVE, it is a saving of 42,000 euros per day, 38% less than what the strip currently costs: a profitable bet, but above all, one more step in the renewal of the image of the public chain since Sergio Calderón is in front. A director with a past. In December last yearthe new president of RTVE, José Pablo López, appointed Calderón director of TVE (not without escaping his corresponding controversy dose). Calderón Tiuene a past linked to ‘Save He was one of the creators of ‘Nor that we were Shhh’ so in the incorporation of this clear heir to 1 he is easily detected his footprint. His intention is Modernize TVE With programs like ‘Late Xou’ or the possible arrival of Buenafuente On Friday. Header | RTVE In Xataka | RTVE wants to win the war of audiences at any price. Although that price is the 55 million of the World Cup

Revolution is doing in the bank the same as Netflix in entertainment or Amazon in retail: conquer from the margins

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That Revolution sets a 2.25% payroll account It is not news. The news is that it has taken so long to do so. This is the time when The so -called “Neobancos” complete their metamorphosis: from rebel alternative to direct competitorof complementary bet to total substitute. Traditional banking has been watching Revolution for years and company as irritating digital mosquitoes. Annoying, but not lethal. “They lack regulatory muscle,” they said. “They cannot give mortgages,” they argued. “People want branches,” they self -convent. Evil Timing. Meanwhile, 4.5 million Spaniards already have Revolution. The third largest population in Europe for Fintech. It only remains to close the circle: Mortgages on the wayNetwork of ATMs announced and now, finally, the payroll account. This is not a tactical movement, it is strategic. The Neobancos have followed a calculated trajectory: first international transfers (the weakest point of traditional banking), then the basic accounts, then the investments, and now the heart of the banking business. Until They accept Bizum and Friends of the Treasury have become. The rest will also come. They have applied The classic disruption manual: enter through the margins and move towards the nucleusfirst occupying the less protected spaces and advancing patiently to colonize the center. Traditional bank has always responded as the incumbents respond: underestimating, imitating late and bad, and finally panic. Do you remember what happened to the telecos after The appearance of the OMVs? The interesting thing about this moment is not that Revolution offers its 2.25%payroll account, but that we have reached the point where the differential between “Neobanco” and “Bank” is purely semantic. It is the moment that the disruption complete its cycle and the disruptor becomes the new established power. We saw it with Amazon in retailwith Netflix in entertainment and now we are seeing it with Revolution in Banking. The Revolution It is over, the post-Banco era begins, where digital entities are simply “banks” and traditional are vestiges of another industrial era. “After Picasso, only God!” Said Dora Maar, lover and muse of the Malaga painter. And after the Neobancos reach the throne? Surely, A period of concentration – we also saw it in the telecos –where the most successful Neobancos absorb the little ones. And then? A stage in which traditional banking is oriented to a more concrete customer profile than the current generalist: seniors and conservatives. The unknown is whether Revolution will keep its advantage – cultural and technological – once this transformation is completed. History lets us intuit that no: yesterday’s revolutionary is the bureaucrat of tomorrow. There is no need to think about ing. But until that time comes, we are going to see a fantastic show: that of traditional bank giants (some are over 150 years old) that are going to be displaced by those who less than a decade were startups in a Coworking. In Xataka | India has been moving away from international payment networks. It is a hard blow for the giants Visa and Mastercard Outstanding image | Revolution

A protein that protects us from baldness

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In recent years we have seen the rapid expansion of hair surgery as an effective way to fight hair loss, alopecia. However, we are still far from finding effective and efficient solutions, and that do not require passing through the operating room. MCL-1. Now, an international team of researchers has found a protein Linked to hair growth, a “guardian” against hair loss. The discovery opens a new route of research in the field of alopecia and capillary health. It is the MCL-1 protein, a protein belonging to the BCL-2 protein family. This group of protein performs An important role In cell apoptosis, programmed cell death. HFSC. The team detected the importance of these proteins in the functioning of the stem cells of the hair follicle or HFSC (HAIR Follicle Stem Cells). These cells regulate hair growth With its activation and inactivation. A fragile balance. Capillary growth depends on the work of these HFSC cells but also on their ability to start their apoptosis, their self -destruction, at the right time, giving way to new cells that continue their work. However, this is a fragile balance that can be broken when cell stress accelerate this scheduled death. According to the new work, MCL-1 proteins exercise a role of protectors of this balance. The absence of this unaction that includes the activation of the P53 genea sign of stress that ultimately carries cell death. In mice. The process was proven in mice. The team “deactivated” MCL-1 in these mice and then removed the animal’s hair in some areas of its skin. Thus observed the appearance of cell stress and activation of the P53 pathway. The result: the hair did not grow again. The details of the study were published In an article In the magazine Nature Communications. An upward market. Half -World Laboratories compete in the race for developing treatments that avoid hair loss. It is a career that promises a succulent prize: the hair loss industry already moves millions in surgeries and treatments capable of slow down the rhythm to which we lose hair. In addition, Ozempic’s success reminds us of the great economic potential of pharmacoesthetic. Today we have potential formulas, which include From the microarn (small RNA particles) even vaccines of messenger RNA (RNM) as those used in the fight against COVID; Going through the “cloning” of hair, a treatment that, although promising, also demands the passage through the operating room. In Xataka | The industry wants us not to fall hair never again. And it is getting closer to getting it Image | Kaboomps.com

What to do now that it can lift the drought restrictions

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The magical figure is this: 365 hm3 of water. That is, the reservoirs of the Ter and Llobregat basins They have exceeded 60% of their reservations And that means that the conditions that allow the alert by drought are met. While all looks are placed on April 8 (when the Intergovernmental Commission that can lift it), Barcelona prepares for one of the key decisions of the coming years: “How do we leave the water alarm without hypothetering our future?” The most prolonged drought in modern history. At least in Catalonia. In fact, despite the rains of recent weeks, drought scars They continue to affect to large areas of the community. The best example is the hazelnuts of the Camp de Tarragona who are dying from the salinity of the wells and the lack of treatment plants. … but it is reaching the end. The Ter reservoirs They accumulate 202 HM3 (50%) and those of Llobregat, 162 hm3 (76%). In both basins The limits to lift have been exceeded the alarm (180 in the first and 100 in the second). In addition, the flows have been recovered and, although one more drop of water falls throughout the year, the water supply for all 2025 has already been guaranteed. It seems a matter of time for the basins to return to normal. Prudence. That is the word that most It is repeated In the Government And it sounds good, but we have enough experience to know that prudence is not enough when we talk about water management. For more than 30 years, prudence has always had a small print. As explained in Datadista“From the deep drought of the 1990s, each dry period has served to implement emergency measures or allow practices that were not eliminated when the rains returned, (but) were used to expand irrigation, increasing the problem of overexploitation and contamination of aquifers and the wetlands to which they feed.” The most important decision for the future. A future that, despite months like this, It seems quite clear: There will be areas of the country where the distribution of rains will change radically throughout the year and others in which rainfall will fall. Even though The predictions of recent days are met And April is also a more humid month than normal, drought will arrive. For now, infrastructure They will move on and management changes to win additional “31 HM3” too. The doubt is what these hectometers are going to dedicate themselves. And Catalonia must decide whether to be more prepared or, once again, will leave the problem to the following. Image | Copernicus In Xataka | In the middle of one of the most extreme droughts that are remembered, Catalonia has had an idea: to cut trees

The mountains of Aragon are plagued by Christian crosses. Now there is a battle to tear them down or maintain them

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Aragon lives his peculiar “Cruces War”. One that has begun in the mountains of the region, has jumped to the administrations and threatens Finish in the Courts. And all following a crucifix of several meters installed in the Sierra de Albarracín, a construction that has divided part of the Aragonese political class and society: for some it is a symbol that It must be preserved for its heritage, historical and symbolic value; For others, an element that must be withdrawn by representing a danger or directly crash with the aconfesionality of the State. The debate is served. The beginning of everything, a ray. If Aragon has faced his particular “battle of the crosses” for a few weeks, it is for lightning. A few months ago, In September of 2024, the Sierra de Albarracín suffered a storm that affected THE CROSS OF BEZASa monument of several meters high and several steps located on top of a rock. The cross did not fall, but it was affected by a ray that, Precise Diario de TeruelHe broke part of the concrete and gave a scare to a guard. What happened? The episode was a problem for several reasons. The ray was supposedly splintered part of the stone that covers the metal structure of the cross and the fragments fell near a guard. Enough for the Provincial Environment Service will send a letter to the town hall in which he proposed to withdraw the monument. Among other reasons alleged that it acts as a lightning rod during storms, a risk that could now increase that its metal is air. “An environmental risk”. The regional report in which it was argued that the cross represents “An environmental risk” convinced the Consistory, that He gave green light to demolition. Beyond the danger it can represent, the cross is popular in the area (it names the Peñasco on which it rose), but it is not especially old nor is there a clear unanimity about its historical value. The monument was installed in July 1939in memory of battalion 135 Bailén, but Alfonso Casas, expert in the Spanish Civil War, I explained recently In an interview with Diario de Teruel that in his opinion “it is not properly a vestige of the war.” Moreover, in his opinion he also does not have a special artistic value. And the debate arrived. Not everyone thinks the same. The decision to tear down the cross He didn’t like it For example to Christian lawyers, who a few days ago filed an appeal before the contentious-administrative court of Teruel. Its argument is simple: the cross has been in the same state for several decades (they presented a video in which they ensure that it can be seen how in the 80s the structure already had the pampering damages that now blame the lightning), so there is no reasons to remove it from the rock. “This monument, erected in 1939, reaches three meters with the base and is an important symbol of Christianity in the valley,” Highlight entitywho complains that “everything that recalls that Spain is and must remain Catholic” produces “a strange hives” in institutions. To reinforce his claim he has also initiated a collection of signatures that backed by more than 13,300 people. Beyond the Cruz de Bezas. So far the case is interesting but basically affects the municipality of Bezas and its neighbors. If you have caught the attention of state media It is because the debate has climbed and that September ray has put in the point of view other religious monuments distributed throughout the Aragonese mountains. One of the key actors of that debate has been Vox, which He has taken advantage to go beyond the decision of demolition of Bezas. His spokesman in the courts of Aragon, Alejandro Nolasco, has advanced Two party decisions. First, claim in the courts to keep the Cross of Bezas. Second, promote an initiative for “all historical and artistic goods that the Taliban of the PP and PSOE want to destroy” are declared BIC. “We are going to live times in which the crosses are going to tear down putting environmental, landscape excuses. Of course, free way for mills and plates.” “Contributes to degradation”. Vox has already proposed to achieve BIC’s tag (and armor) sights Located in the Old Pueblo de Belchite, Los Pinares de Venice, Monzón, Barbastro or Teruel, where he also wants protection to The cross located in the Plaza del Seminario. However, another group that advocates something very different: the Movement towards a secular state (Mhuel). In fact the entity has launched A campaign to demand the withdrawal of religious symbols distributed by the Summits of Aragon. “Aragonese mountains are fragile spaces that already suffer strong pressure from human activity,” The association arguesthat insists in that the presence of metal crossings affects the ecosystem and are a danger for hikers, especially during storms. “The installation of artificial elements contributes to the degradation of these spaces, many cataloged.” The great background debate. It is not the only argument that Mhuel wields, which also points to the great background debate: religious symbols in the middle of the mountain. “The presence of Christian symbols in public natural spaces contravenes the principle of aconfesionality of the State collected in our Constitution,” ditch: “The mountains are heritage of all citizens, regardless of their beliefs, and must remain free of religious symbols that represent only one part.” Hence the entity advocates extending Bezas’s criteria. But … how many are there? Good question, difficult answer. Bezas is not the only cross that crown rocks or peaks. In La Peña Oroel There is another very popular, just like that of The top of Anetowho jumped to the media in 2013 after the Benasque City Council decided to withdraw it to repair it. In 2024 Today Aragon needed That in the mountains there are different types of crosses with a religious or civil value, from indicators of sanctuaries or hermitages to guides for pilgrims, tributes to deceased or … Read more

Mobile Samsung and Xiaomi at demolition price, Kindle and Fire TV Stick very cheap, offers on televisions and more. Hunting bargains

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We return with a new hunting bargains full of most interesting offers. Although some will find them in the Amazon spring offers partyother stores have also launched very good discounts on a wide variety of devices. In this article we have collected the best offers we have found and that are still available. Little F7 ultra by 699 eurosXiaomi’s mobile was released yesterday with a good discount and with the last smartwatch of the gift brand. Fire TV Stick 4K by 37.99 eurosa good price for the Dongle of Amazon with the current best value for money. Samsung Qn85d by 849 eurosa very good price for a high -end neo -brand television that without supply costs 2,099 euros. Soundcore Space One by 65.99 eurosa very tight price for one of the most interesting headphones in its price range. Kindle by 99 eurosa very tight price if we want to make the leap to the Amazon ecosystem or simply to the digital format with an ereader. Little F7 ultra Xiaomi has repeated the range strategy again Xiaomi 14t with the Little F7 ultra. Yesterday the new mobile of the line was launched with a good discount, but also if we took the opportunity to buy it from the Official Store We get a free one Xiaomi Watch S4the last smartwatch released by the brand. By 699 euros We have the 256 GB version, and where this model stands out, it is in its processor Snapdragon 8 Elitein his 6.67 -inch amoled screen with 2K resolution and on its 5,300 mAh battery that supports a 150W fast charging and 50W wireless load. We can also find these mobiles at a very good price: Little F7 Ultra + Xiaomi Watch S4 (only in Xiaomi store) * Some price may have changed from the last review Fire TV Stick 4K As expected, during the spring offers festival campaign we can also find the Fire TV Stick. The best value for money currently is the Fire TV Stick 4Kwhich offers 4K resolution, compatibility with Dolby Vision and Dolby Atmosincludes the voice wizard Alexa and offers excellent performance. We can find it in Amazon by 37.99 euros. In addition, this time we can also find packs with the Luna commandin such a way that we can play in the cloud with the subscription of Amazon or Game Pass If we have an active subscription. We can also find a very good price other Fire TV: * Some price may have changed from the last review Samsung Qn85d If what we are looking for is a good TV, one of the best offers of the week has the model Samsung Qn85dthat we can find it in Amazon by 849 euros. It is a high -end Smart TV with 65 -inch neo -brand screen which is compatible with HDR10+ and with Dolby Atmosincludes the Alexa voice wizard and comes with multi-view function to divide the screen into two sections, allowing two contents to be reproduced simultaneously. We can also find a very good price: Samsung Q70D 55 inches per 569 euros. Philips 75pus7609 75 inches by 645 euros. Samsung QN85D (Neo Qled, 65 inches) * Some price may have changed from the last review Soundcore Space One Throughout the week we have also been able to find very good offers in Bluetooth headphones. One of the best has it again Soundcore Space One of Anker, a complete Bluetooth headphones that we can find in Amazon by 65.99 euros. They have an excellent construction, they are very comfortable, they come with Active hybrid noise cancellation And transparency mode, have an autonomy of up to 40 hours of use and have multipoint connection. We can also find very good offers in these Bluetooth headphones: * Some price may have changed from the last review Kindle Of course, during this week some have dropped Kindle. Electronic book readers (EREADER) are perfect to devour books, and for 99 euros We can access the Amazon Kindle ecosystem in a cheaper way. This Kindle model It was launched last year and comes with a 6 -inch anti -reflex screenoffers good performance and its autonomy is weeks, so it is ideal for reading books both at home and outside it. We can also find other Kindle offer: * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Xiaomi, Amazon, Samsung, Anker In Xataka | The best mobiles, we have tried them and here are their analysis In Xataka | Best wireless headphones. Which to buy and 19 models from 20 euros to 450 euros

How it affects the change from time to sleep

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At two will be the three and, as a consequence of that, the dream patterns throughout Europe They will put themselves Above up. Another year. And it is logical: the day after time change, people It takes 33 minutes more than average In going to bed. In addition, they wake up 19 minutes before. That is, what does it affect us? Clear. And not only in quantitative terms; but also in qualitative term. The quality of sleep during the week following time change is frankly bad. Much worse in people between 20 and 30. These are U’s conclusionsn Analysis of sleep patterns of Samsung Health users in more than 40 countries and is interesting. Not because it is extremely representative. After all, the data starts from a huge sample selection bias: they are only its users. However, it does allow us to approach this curious phenomenon with first -hand data. Something that, until recently, was quite complicated. Samsung Health The Spanish surprise. That’s where a surprise comes to us. As I say, the analysis covers more than 40 countries around the world where the time change occurs. Of all of them, Spain is the one who showed greater stability in your sleep patterns. That is, Samsung Health users in Spain are the ones who least affected themselves in their dream for the hourly change. On average, they only delayed bedtime in 16 minutes (the country closest to us was Italy with 19) and the schedule of waking was only affected in five minutes during the first week; two during the second. Why does this happen? Well, the truth is that it is difficult to say. A possible reason may be, of course, that the Spaniards We go to bed very late. That leaves us little margin, on average, to delay the time to go to bed. However, there are other possibilities. As Jose María Olalla has defends for yearsProfessor of Physics at the University of Seville, in countries like ours “it cannot be said that (the change of seasonal schedule) is a bad idea.” Olalla explains that “at summer time it works well in summer and winter time works well in winter. Having summer time in winter is complicated, having the winter time in summer is also complicated. For different reasons, but it will always be a problem.” There are countries where change is a solution and others in which not. That is, the change of time is a simple, coordinated and fast way to adapt the schedule of the whole society to the fact that, in summer, the sun rises before. It is true that it can CAUSE DISPRUPTIONS DURING THE FIRST DAYS or weeks; But taking into account that seasonality is natural, that change would have to occur yes or yes. And the disruptions would remain in one way or another. However, we must not take it very seriously. On the one hand, we do not know how wide the sample in Spain. On the other, as well as Olalla told us“people usually do what they want, even in front of the official schedule. They do strange things, things that often collide with what theoretically is adequate.” Image | Lukas Blazek | Anthony Tran In Xataka | “Cenan at 10, they work at 9”: foreigners are understandably intrigued about how we sleep in Spain

The Spanish car will be unscathed from US tariffs for a very simple reason: we manufacture cheap models

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25% of tariffs on all cars that enter through the borders of the United States. That is the last major measure announced by Donald Trump that, if nothing changes, will enter into force on April 2. A new economic decision that has evident winners and losers. How does Spain affect you? 25% tariffs. It had been rumored for a long time and Donald Trump has ended up confirming it: the United States will tax with 25% tariff to all cars that enter through its borders. If the car has been manufactured outside the United States, the importer will have to disburse 25% more through the car. The announcement has a small print that was later clarified by the White House, they collect in The country. For cars manufactured within the economic space of Canada-Mexico-United States (which have a special treaty) only the tariff will be applied to the pieces that are not produced in the United States, which should partially mitigate the norm. The latter is important since it is estimated that tariffs will raise the purchase cost of a car in the United States between $ 4,000 and $ 10,000 Since half of the cars bought in the country come from abroad and, from those assembled there, 60% of the components are also manufactured outside their borders, they point out in Motorpasion. And a threat. “If the European Union collaborates with Canada to economically harm the United States, they will be imposed on a large -scale tariffs, much greater than expected, to protect the best friend that both countries have had,” Donald Trump threatened in words collected by The country. The words of the president of the United States are a notice for a European Union that had threatened to reactivate tariffs that were already in force during Donald Trump’s first mandate and even go one step further, as reported The New York Times. Germany is especially vulnerable to US policies. It is the country that exports the most cars to the United States. According to Bloombergin 2024 they exported 446,566 cars worth 24,800 million dollars. In addition, its main manufacturers produce a good part of the cars that sell in the United States in countries such as Mexico or Canada. So, 80% of cars that Volkswagen sells in the country come from outside the United States. Mercedes does the same with 63% of its cars and BMW with 52%. What about Spain? According to the Data from the Department of Commerce collected by The country. Spain only exported 8,316 light vehicles that added a value of 178.5 million dollars. Both figures are, obviously, minimal if we take into account those that we have been renovating previously. According to Observatory of Economic Complexity (OEC)the main shipments from Spain to the United States represented Volkswagen and Ford. Despite this, those 178.5 million dollars contrast with the more than 8,000 million dollars that Spain exports in cars to France or Germany, the main markets for the Spanish industry. Small and European. If the Spanish industry will not suffer with the tariffs raised by Donald Trump it is because the cars we manufacture here are focused on the European market. Most of them are Compact and utilitarian vehicles of relatively low prices that are manufactured in Spain because the labor is cheaper and, therefore, allows to better adjust the benefits margins. The data pointed out that Ford was one of the most affected companies in Spain because it produced in Almussafes (Valencia) the Ford Transit Connect. This vehicle was exported to the United States because it was used as a taxi in New York. However, It does not occur since 2024. To this we must add that the country has been taking positions in recent years to reposition its industry in the electric car. And production plans for this type of cars also indicates that They will be small carsdestined for a European public. Consumers. So far we have talked about the industry but, obviously, a European response will touch sectors outside the car. While in the United States half of the cars that are bought are manufactured outside the country, only 12% of cars imported to Europe come from the United States, According to Acea. If Europe decides to respond by raising more commercial barriers to the cars that come there, the main damaged will be the Tesla Model S and, above all, the American sports models such as the Ford Mutang or the Chevrolet Corvette. Models that, like the Ford Broncothey arrive at droppers and are especially expensive to compensate for the European Emissions Standards. Therefore, if the European Union decides to answer we can expect an increase in the prices of other products. For example, it was already valued to impose Harley-Davidson motorcycles. Photo | Stellantis In Xataka | Europe wants to complicate things to China but Spain has other plans: go for free to attract MG and Byd factories

Banco Santander will close more than 200 physical offices. It is the most visible symptom of traditional banking metamorphosis

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Santander plans the closure of the largest number of offices in Spain from the pandemic. According to Digital economymore than 200 branches will lower the blind this year. The arrival of Ignacio Juliá – a manager with DNA DNA forged in ING – to the direction of Santander Spain is no accident. It is a symptom. Similar to what happens to other Ibex companies – as Telefónica debating between transforming between technology company or assuming the decline as a traditional teleco-, Classic banking has an existential dilemma ahead. On the one hand, Maintain physical offices has become a financial ballast to the Neobancoswhich operate with infinitely lighter and more efficient structures. On the other hand, those same offices They are a competitive advantage for certain demographicparticularly among over 60 years, who concentrate a large part of the financial assets in Spain. Neobancos have gained ground in basic operation and current accounts, but still have important limitations in more complex products, such as mortgages or heritage management. Santander himself has recognized your annual report “The value of the human connection” provided by branches, especially for vulnerable clients, while simultaneously advances towards what defines as “a digital bank with branches”. The Ying and the Yang. Investment management is that space that still has traditional banking to uncheck from the Neobancos, where even the face to face with the manager (the one who gives a branch) can be an incentive for the client. There they face independent platforms, such as Trade Republic or the Spanish Indexa, with increasing traction, better fame … and lower commissions. Of course, they do not usually have exclusive products for large heritage, more complicated land for Fintech. Santander has no urgency for these changes. In 2024 he got a record benefit of more than 12,500 million euros. Your current business model is still profitable. The issue is whether the digitalization strategy combined with selective physical presence will be sufficient to maintain its relevance when the digital generation becomes the main segment with heritage. Traditional bank is not disappearing, but it is in full metamorphosis. It is looking for a balance between digital efficiency and the added value that human interaction provides. In Xataka | The digital counterrevolution reaches the classrooms: seven CCAA backs down with the screens and mark a change of trend Outstanding image | Santander Bank

The United States is willing to reduce tariffs to China, although you want something in return: Tiktok

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The US president has just written a new chapter of the soap opera starring Tiktok. Currently 170 million Americans use This Chinese social networkand bytedance, its owner, As soon as you have a week To find a buyer. The Government led by Donald Trump has given him the deadline until April 5 to sell Tiktok to a company that is not China. If you don’t will prohibit its use within the US. The US administration justifies this measure as part of a strategy that seeks to protect national security. Donald Trump and his collaborators have explained that they are worried that The Chinese government can use Tiktok to exercise and collect data from US users. And the way to prevent it is to prevent the administration led by Xi Jinping to maintain the ability to exercise some type of control over this social network. Donald Trump is willing to soften tariffs The controversial current president of the United States is aware that the Chinese government has a lot to say about the future of The social network of Bytedonce. Any option that implies the sale of Tiktok to a foreign company must be approved by the Chinese administration, and right now the negotiation seems to have reached a dead point. In fact, a few hours ago Donald Trump has confirmed, according to Reuterswhich is willing to extend the deadline of April if they do not reach an agreement about the future of this social network. At the moment Donald Trump has not specified on what percentage he is willing to reduce tariffs However, this is not the only thing that has been publicly anticipated. Has also put on the table the possibility of reduce tariffs to China If this measure contributes to placing Tiktok away from the influence of the Xi Jinping government. What has not specified at the moment is what percentage is willing to reduce tariffs, and neither What sectors can benefit from this measure. It is important that we do not overlook that during his still short second term Donald Trump and his collaborators have imposed additional tariffs of 20% to those already existing over all Chinese imports. This movement clearly reflects that for the US government The social network Tiktok is very important. Otherwise Trump would not have been willing to use tariffs as a negotiation tool. The Ministry of Commerce of China He has already respondedalthough in an ambiguous way. And it has officially declared that its position about tariffs remains consistent and that the Beijing government is willing to dialogue with Washington on the basis of mutual respect, equality and reciprocal benefit. At the moment he has not added anything else about Tiktok. Image | Gage Skidmore More information | Reuters In Xataka | The USA hits China again with a double purpose: to stop the development of its hypersonic superorders and missiles

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