50 years ago we discovered people whose blood did not fit into conventional types. We have just discovered why

We have been classifying blood types for more than a century as a function of two characteristics, the antigens of these and the RH factor. The four types of blood depending on the antigens (0, A, B, AB) and the two depending on the RH (positive or negative) allow us to classify people’s blood into one of eight categories. But as always, there are exceptions and one had intrigued scientists since the 1970s. Until now. A new blood group. A study led by researchers from the University of Bristol a new blood group has describedANWJ (positive or negative). According to the study, the key to this group is in the evil gear, a gene that encodes a homonymous protein that we can find on the surface of the red blood cells. A more complex system than it seems. The antigens surrounding the cell wall of the red blood cells are a pillar of blood transfusions. The presence of antibodies linked to this type of molecules makes some transfusions associated with complications. For example, a person from Group A receives a transfusion of a person from group B, antibodies associated with antigens to attack newly arrived cells. There are two key systems, AOB and RH Factorwhich are key since they are the ones that present the most diversity, and therefore greater is the possibility that a blood transplant can generate incompatibilities. However to date we have found more than a quarantine Of variants that, although they affect a small part of the population, must be considered. 50 years of mystery. The ANWJ antigen was discovered in 1972 but it has not been until now that we have discovered the genetic background behind the existence of Anwj-negative people, that is, people whose cells do not contain this antigen on its surface. This absence affects less than 0.1% of humanity and is generally due to hematological and oncoligic disorders. The evil gear. The team responsible for the discovery investigated the few known cases of ANWJ-negative people who were not as a result of any disorder. They found that this antigen was in the bad protein. They found that the hostj-negative people lacked full copies of the protein badly. “The work was difficult because genetic cases are very scarce. We would not have achieved this without the sequencing of exams, since the gene we identify was not an obvious candidate and it is little that we know of the bad protein in the red blood cells,” explained in a press release Louise Tilley, co -author of the study. The details of the study were published In an article In the magazine Blood. Less risks in transfusions. Knowing the different blood groups, including those that only include a very small portion of the planet’s inhabitants is important. The more we know about these groups, the greater our ability to Avoid complications associated with blood transfusions. “Now it is possible Nicole Thornton addedalso member of the work responsible for the work. In Xataka | The unequal distribution of blood groups in the world, illustrated in this detailed map Image | Swiftsciencewriting

Spanish is more fashionable than ever in China. We know it because they are even translating reggaeton songs to the Chinese

Spain is a very popular country in China. Good proof of this are the 647,801 Chinese tourists who visited our country in 2024. Which represents an increase of 66.7% compared to 2023, according to published data by The reason. That euphoria for Spain also has its reflection in the increase in the interest of the Chinese to learn Spanish. One of the most obvious tests of that enthusiasm we have found in the most unexpected place: Notease Cloud Music, a streaming music platform similar to Spotify in which the number of translations to Chinese have been fired from the letters of the lyrics of the lyrics of the letters of the letters of the Reggaeton songs in Spanish. Spanish in Chinese classrooms. Spanish is living an unprecedented boom in China. According to the report “The Spanish: A Living Language” of 2024 prepared by the Cervantes Institute, there are currently about 54,283 Spanish students in the teaching centers of the Asian country. Of these, approximately 8,874 are learning Spanish at primary, secondary and professional training levels, while 34,823 are learning it at the university. The most striking thing is that 10,586 are learning it in academies and by other media and that is where the use of other alternative learning channels of the language such as the lyrics of the songs comes into play. Songs to learn Spanish. According to An elaborate study by the Department of Translation and Language Sciences of the Pompeu Fabra University of Barcelona, ​​Latin music, and especially reggaetonhas become a powerful tool for teaching and learning Spanish in China. The lyrics of the reggaeton songs are bringing students closer to colloquial and cultural expressions of the Spanish -speaking world that They have no representation In the academic field. According to the study of which has echoed Phys.orgnon -professional and users translators have shared in the Chinese music streaming application Note was Cloud Music Translations in Chinese of songs originally sung in Spanish. Some of those letters have achieved millions of visualizations, becoming referents for those who learn Spanish for free. A letter from Bad Bunny translated into Chinese China goes perreo. According to the data collected by the study of the Pompeu Fabra University, the reggaeton songs They are the most popular Among Chinese students seeking to learn Spanish in an alternative way, being the preferred genre for their catchy rhythm and colloquial language. However, the translation of the letters of Reggaeton raises unique challenges due to explicit content and the presence of colloquial expressions without direct equivalent in Chinese. To save these cultural and linguistic differences, translators use strategies such as domestication, the use of euphemisms and the creative adaptation of phrases to go unnoticed to censorship of algorithms In China. In China nobody “leaves you planted”. Colloquial expressions That we usually use in Spanish, such as “left” or “fuck”, have no direct translation to the Chinese, so translators have lay new linguistic bridges using their own expressions with a similar meaning. The researchers detected that, for example, to translate the expression “leave planted”, the Chinese translators used the Chinese expression “release pigeons (放鸽子). Traditionally, the pigeons have been considered messengers and, in the Chinese imaginary, release a dove that does not return is associated with a broken promise, approaching in a symbolic way the Chinese the meaning of the expression to the local public. Sexual references, so common in Latin genres, have also had their creative translation, and have changed “fuck” or “do” the original letters for expressions such as “possess” or “exchange pleasure.” In addition, to avoid censorship, asterisks are interspersed between the Hanzi (Chinese characters) to mislead the censorship algorithms (性*感/火*辣) when words “uploads” or anglicisms such as Hot, sexy either Horny. In Xataka | One in three employees uses AI at work: your position is not in danger because most use it as a translator Image | Wikimedia Commons (Glenn Francis), Unspash (Ondřej Matouš)

The detail that improves your car since you open the door

Surely on some occasion you have opened the car door at night and you have stumbled upon something because you did not see it well, or even put your foot in a puddle. This is something you can easily avoid with some LED lights for vehicle openinga very economical gadget that you can get in Aliexpress and that it will be much more useful than you imagine at first. LED light for opening vehicles * Some price may have changed from the last review With this little gadget, open the door of your car will be much more practical Surely, on more than one occasion, when you get off the car you have encountered a treacherous curba Unexpected pond or simply with the darkness of the night playing against you. With this device, you will have light right at the time you need it most. Are LED lights For the opening of vehicles are that small detail that makes the difference. HE automatically activate when you open the door And they emit a clear and striking light – in the color you choose -, which not only allows you to see the environment better, but also alert other conductors or pedestrians of your presence. Without a doubt, a security plus for your journeys. Its compact size and Water resistance They make them ideal for any type of climate, since they perfectly support the rain. In addition, its installation is fast and simple: you do not need tools, just place them with the adhesive pull included. They will be perfectly integrated and discreet at the door of your car. And, as if that were not enough, they also give him a Modern and totally personalized touch To you vehicle. This gadget not only improves functionality, but also contributes style. It can be said, therefore, that it is one of those accessories that you did not know that you needed … until it tried it. Other gadget for your vehicle that may interest you MSXTTLY CARPLAY ANDROID AUTO SMT-AC01 Wireless Adapter * Some price may have changed from the last review MIRECASE MOBIL SUPPORT CAR (powerful suction cup) * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Evary In Xataka | Android Auto or Apple CarPlay Wireless: What you need to connect your mobile phone to your car without cables In Xataka | Best iPhone. Which to buy and recommended models based on budget, tastes and quality price

The house is getting so expensive that in the United Kingdom there are already people opting for a plan B: living in ships

In the United Kingdom there are hundreds of people who do not live in houses, buildings or urbanizations. Nor do they have neighbors. Not at least in the conventional sense. In a country that has seen how housing It was more expensive until it turns Privatethere are those who choose to reside in river channels and rivers. They do it aboard barges of several meters that, although they are not cheap and carry their own costs, remain much more affordable than The apartments Of the big cities. And there are reasons to think that over the years your number It has been increasing. Living between ducks and fish. Sounds romantic, but that is the lifestyle for which thousands of British who reside aboard barges have opted. And there are some data that suggest that their number has increased over the last years. A few months ago The Economist public An article in which he remembers that the last census of Canals and Rivers Trust (CRT) shows that at least 2022 there were 35,000 vessels With a license to operate in 3,200 km of river routes distributed by England and Wales, a third more than in the last two decades. The case of London. Moreover, in London, where the “navigators” stand out between 25 and 34 years, their number has almost doubled in a matter of a decade. In Your report The Economist It does not specify how many of these barges are used as the main residence, but slides that it is probably a good part. In 2021 The Guardian I was A little further And he pointed out that Canals and Rivers Trust surveys show that, at least at that time, the proportion of people who lived aboard their vessels was 25% at the national level (in 2011 they were somewhat less, 15%), although the percentage would be higher in London. Is there more data? Yes. And although the figures vary depending on the source that is always consulting in the same direction. Although the British who have decided to change conventional apartments and houses for barges continue to represent a minority, in February Sky News placed their number in about 15,000. And growing. According to Boats.com the number would be even superior. Your data They estimate the census of permanent residents in barges docked in the rivers, channels and coasts of the United Kingdom in around 30,000 people. Price issue. The big question is … why? Why change the comforts of an apartment in the center of Bristol, Manchester or London for a boat moored to a channel? Analysts answer those questions with Several keysbut there is one that is usually repeated: the price. A narrow barcaza and in good condition with which to move along the country’s river paths can cost near 50,000 pounds. It is a considerable figure (of course there are much cheaper), but that is far from what an apartment costs on the United Kingdom metropolis. Reviewing figures. According to official data, in January the average price of a home in the country was 268,500 pounds. If we talk about London, that reference is triggered until the 600,000 tires are touched through a house in a room, which makes the British capital one of the most expensive cities on the planet to become a owner, based on The data of Global Property Guide. In 2023 the London mayor spoke directly about “housing crisis” and crossed out “scandal” that there were dozens of houses and unused floors. Is it cheap to live on a ship? Depends. Yes, if you compare the cost of buying a barge with that of acquiring an apartment in London. But that does not mean that changing the streets, urbanizations and blocks through the channels is available to all pockets. First because their owners pay navigation licenses. Second, because a boat has certain expenses rigged. Recently the tenant of a United Kingdom barge confessed To the Sky News chain that spends around 4,500 pounds annually in invoices, including insurance, hubs, coal, fuel and navigation permits. If you want to keep your home in good condition every three or four years you must also get it out of the water and paint the helmet, which costs you approximately 1,200 pounds. Money … And something else. Although money is a key factor, it is not the only one that explains that in the United Kingdom there are thousands of people passing (at least) most of the year aboard boats. At stake they enter otherssuch as the influence of pandemic, the rise of teleworking, the interest in traveling along the British coasts or a simple issue of taste, either as a permanent or temporal vital option. After all, in life aboard a barge, not all are idyllic moments. “I wanted so much a ship that I didn’t care to live without shower, wearing a cube as toilet the first months or running cold,” Elizabeth Earle recallsfreelance writer and illustrator who chose to leave the comforts of an apartment to live in a barge. Now reside in a centenary floating house of about 20 meters. “I have no one to bother me and if I want to leave this place I can do it tomorrow. You are always covered with bruises and soot, and there is a lot of mud, but you also think ‘go, I can make fire’ and load 25 kg of coal.” An option with challenges. Navigation, maintenance or supply are not the only challenges facing the tenants of the barges. Elizabeth does not pay mooring as such, but that has its ‘face B’: when opting for the “Continuous Cruiser” Your floating house must change location from time to time. In a similar situation you can see the rest of British navigators who have no right (or paid) permanent moorings and are forced to move between squares along the same river, or beyond, every 14 days. “We pay a license that does not equals a rent, but rather to the municipal … Read more

In times of fall in stock market, a luxury investment has become a “shelter”: bags

In times of financial uncertainty, generalized falls In stock markets around the world and the dollar losing credibility as a reference currency, investors seek refuge values ​​to protect their assets. The gold It used to be the safeguard In times of crisis, but a new trend has gained strength in recent years: the Investment in luxury articlesespecially exclusive bags such as Hermès Birkin. Get out of the bag to get into the bag. The attractiveness of these high -end bags signed by Hermes, Louis Vuitton Or Chanel not only resides in its exclusivity and status, but also surprise by their profitability. While actions and gold experience ups and downs, Birkin bags have demonstrated a constant revaluation of their value in the second -hand market. During periods of financial volatilityluxury bags, and in particular Hermès Birkin, has positioned itself as an asset of investment at levels of artthe high -end watches or the Classic luxury cars. According to the report of Art Market Researchin the last two decades, luxury bags have gone from being an accessory to what is now “the only category of collecting women centered.” Scarcity marketing. This investment model is sustained thanks to something as basic as the law of supply and demand. Hermès, like most luxury brands, applies a deliberate scarcity strategy with a very limited production of their pieces in which, curiously, It is the brand who chooses What products sell to your customers. The high demand for these articles causes waiting lists among their clients that can reach six years. The perception of exclusivity increases the desire for the product, which causes automatically revalue in the second -hand market when leaving the store. This is a phenomenon quite common In markets. For example, we live it after launch of the Sony PS5when these consoles arrived with counts to stores and doubled their price in the second -hand market or, at another level, with The Purosangue Ferrari. More Birkin, less gold. The Birkin de Hermès, is considered one of the best investments in the world of luxury, even surpassing traditional assets such as art or gold in terms of profitability and stability. A 2020 study Prepared by Credit Suisse and Deloitte, he revealed that the value of the Birkin increased 38% on average that year, far exceeding the performance of the S&P 500, which grew 16.3% in the same period. A study Baghunter compared the value of Hermès’ bags with respect to the S&P 500 and gold since 1995. The results showed that the financial behavior of the Birkin was much more stable and profitable than the stock market index and the value of gold, with a less volatile market and greater interannual returns. While the S&P 500 offered an average annual return of 8.65%and gold just 1.9%, the Birkin registered an average annual increase of 14.2%. A second -hand birkin: from 9,000 to $ 200,000. As with the market of the Collection luxury watchesthe high demand for certain editions of Birkin has generated spectacular revaluation. A Birkin de Hermès costs between $ 9,000 and $ 12,000, but can reach prices of up to $ 200,000 In auctions or specialized platformsdepending on its rarity, state and materials. In 2015, a pink crocodile skin birkin was sold by a record of $ 223,000, consolidating the reputation of these bags as high performance investments. The most expensive birkin ever auctioned was a Birkin 30 Himalayas with diamonds, than It reached a price of $ 450,000 in 2014. The Chinese offensive: the true value of the Birkin. In a context of commercial warfare like the current one, the boom of the Birkin as an investment has not been exempt from controversy. After the imposition of tariffs by the Trump administration, Chinese influencers networks They have started a campaign To demystify the value of these bags. During the last days, Tiktok and X They have filled with videos of these Chinese influencers directing directly to the customers of these brands by analyzing the manufacturing costs in China. The message indicates the manufacturing price of a Birkin of Hermès around $ 1,400, while luxury brands sell their bags for a price up to ten times higher than its real cost, feeding the perception that there is a speculative bubble around these luxury items. In Xataka | A rare 900,000 clock has marked the end of moderation in goal: Mark Zuckerberg and his fondness for expensive watches In Xataka | Nicolas Puech: Hermès’s Swiss Millionaire who wants to leave a gardener with Spanish ties as the only heir Image | Hermes

Half -World celebrities have been obsessed with a very strange drink: the grass chupito

Matcha tea It has become in a healthy habit trend to the point that some people They compare it with the Ozempic, even more than the scientific basis for this is lax. However, the famous have in their radar Another type of concoction that has a lot of more properties: we are talking about a morning morning pacifier. On an empty stomach. Take in the morning Wheatgrass or wheat grass may sound a bit weird, but this drink is part of the morning routine of Some celebrities Of the such as Angelina Jolie, Kate Moss, Drew Barrymore and Elsa Pataky, as well as some athletes and athletes. Many centuries ago. The use of this plant It is estimated which began in ancient Egypt and even with the first Mesopotamian civilizations. However, it did not popularize until the 1930s As a result of experiments by Charles F. Schnabel, who commercialized as the “first multivitamine in the world.” It does not seem appealing. At first glance it looks like a potion taken from Harry Potter and they comment that the taste is not rich. The point is that, as have detailed in some investigationsoffers essential nutrients such as amino acids, vitamins A, B12, B5, E, Chlorophyll, and minerals such as iron, zinc and selenium. They will take it for something. This “pacifier of grass” It can be consumed in several ways such as dust, tablets or fresh liquid. There is also another option to obtain the freshest juice and is to cultivate the grass, which can result in a very laborious job and a special pressing machine is needed. The data suggests that it could have positive effects on certain contexts: Energy increases: a study has explained That complex B vitamins help boost blood torrent, so oxygenation provides energy throughout the day. Reduces inflammation: thanks to its high fiber and enzyme content, it helps decompose food to better absorb nutrients, thus improving digestion, digestion, According to an investigation. In addition, the large amount of chlorophyll (almost 70%) HE has proven that reduces inflammation since it controls that protein of the body and Reduces the effects of colitis. Improves the immune system: still Studies are doing To link concoction with the treatment of medical conditions, but its large number of antioxidants, including phytochemicals, Fight cell damage caused by natural processes. A skin remedy: its antibacterial properties, from chlorophyll A, apigenine, agrofiera and flavonoids, They favor wound healing and stimulate tissue growth. An extra benefit. According to Healthline magazinethis concoction can be a complement to cancer treatment. Some studies suggest that it can be helpful. A 2017 job discovered which has an inhibitor effect on cell proliferation in oral cancer. Another investigation has confirmed that reduces myelotoxicity caused by chemotherapy, ensuring minimizing infections. Finally, a study has demonstrated that has antioxidant properties that help prevent cancer. And does something have to do with green milkshakes? Mainly, the concentration of nutrients such as chlorophyll, vitamins and essential amino acids in wheat grass. The Green beaters They combine a variety of vegetables and fruits, which makes nutritional benefits more varied and not so specific. Consume green beaters every day It is not ideal For everyone because excessive intake generates side effects such as digestive discomforts or imbalances in nutrients such as iron or vitamin K. It is not perfect. Although it is presented as an ideal drink to improve your diet, there are some people who must be careful. Wheat grass is harvested without seedsso it does not contain gluten, but gluten -sensitive people would have to be special care. Breacing has a lot of fiber, so there is talk of a pacifier and not a jar since it can have an opposite effect. Third, people who are taking anticoagulant medications should avoid it by High levels of vitamin Kbecause it can interfere with its effectiveness. Finally, there are no investigations in how it can affect pregnant women or breastfeeding. Image | Kitchenheat Xataka | We have more and more evidence that intermittent fasting works: yes, better combine it with exercise

His new life in the shadow after Telefónica

José María Álvarez-Pallete He joins the Glow Services Advisory Councilan American technology specialized in operators software. This is your first business position since left the presidency of Telefónica in January After 26 years in the Teleco. Why is it important. The signing reinforces Glow’s international strategy, which seeks to expand its presence among the great global operators taking advantage of the experience and contacts of the former Spanish director, who also presided over the world -world mobile employer GSMA until the beginning of 2025. Álvarez-Pallete left Telefónica in January, forced by the Spanish Government, TELECO SHAREHOLDER Through the SEPI with 10% of the capital. It was replaced by Marc Murtrawho until then presided Indra. Between bambalins. Glow’s executive president, Andrew Cole, It has described To Álvarez-Pallete as “a worldwide legend of the telecommunications sector” and stressed that its “intellect and deep knowledge of the market” will be key to boosting the growth of the company. Glow Services, based in Delaware, which It is not a fiscal paradise but almostit is defined as “the first provider of telecommunications in the cloud” and offers white brand platforms for global telecos, financing and exchange services of devices, applications in the telecos cloud, etc. In good company. Álvarez-Pallete joins An Advisory Council formed by former director of … AT&T Verizon British Telecom TV 2 Deutsche Telekom Virgin Media KPN And now what. The Madrid manager also maintains other institutional positions as a member of the Board of Trustees of the La Caixa Foundation, Advisory Counselor of Seat and president of the Employment Committee of the European Round Table of the Industry (ERT). Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

They improved their training and changed jobs

Receive money every month without conditions And without having to justify what is spent, for decades, A controversial idea and difficult to imagine in practice. However, Germany decided to carry out one of the most ambitious experiments in the world to verify what really happens when it is offered A vital basic income To a group of people. The results of this study have been a success since, as has been demonstrated In other previous testsfar from discouraging labor improvement, it has improved it. Basic Vital Rent in Germany. He Pilot project of universal basic income in Germany was designed as a long -term scientific study and with a rigorous approach to the Mein Grondeinkommen organization, the German Economic Research Institute (DIW Berlin) and other academic institutions. The experiment has not only revealed data on the economic impact of universal basic income, but has also allowed us to observe how the lives of those who receive it change. From improvements in mental health to the influence of economic support in training and decisions to change jobs. The experiment. The test counted With a total of 122 people between 21 and 40 randomly selected, they already had previous income of between 1,100 and 2,600 euros per month, to which 1,200 euros per month were added from June 2021 to May 2024. Parallel, a control group of 1,580 people with similar sociodemographic characteristics was established, but who did not receive this additional income. The participants of the basic income group did not have any type of condition to receive those 1,200 euros per month, so they could work, study or not perform any work activity, and the money was delivered without inspections or deductions. The objective was to measure, in a precise way, how this financial support influenced in their personal and professional decisions. During the three years of the experiment, each of the 122 participants received a total of 43,200 euros. The control group, on the other hand, only received symbolic compensation for completing the periodic questionnaires of the study. More training, better jobs. One of the main fears of vital basic income is that the search for employment or professional improvement discourages. However, the study results German have shown just the opposite. A remarkable number of participants chose to invest that additional income in their training, either to improve their skills or to change the professional sector. In the first 18 months of the project, labor mobility and work satisfaction increased clearly. Even after this period, the beneficiaries of basic income reported higher job satisfaction levels, regardless of whether they had changed jobs or not. During the analysis period, the percentage of people who changed employment in the group of participants that received the 1,200 euros extra was higher than in the control group. As it happened In Finland’s testsfinancial security allowed many participants to dare to look for better paid jobs or with better working conditions. Less stress and reduction of medical casualties. The study too analyzed the effect of basic income on health and the psychological well -being of the participants. The data reveal that those who received the 1,200 euros per month experienced a significant reduction in financial stress and an improvement in your mental health. This positive effect also resulted in a decrease in the number of medical casualties and in a greater sense of control over one’s life. “Universal basic income can mean enormous savings in the health and social assistance system. Because people with mental stability can work more productively and innovatively,” assured Klara Simon, president of Mein Grdeinkommen, the German agency responsible for the experiment. In Xataka | Sam Altman has been giving millions of dollars in secret. Its objective: the biggest study on universal basic income Image | Mein Grundeinkommen (Fabian Melber)

A company has achieved the greatest advance of the toilet paper in 100 years. And he is shooting his sales

There are many sectors where the margin of improvement is very wide and others where it would be said that everything is almost invented. Let’s put the toilet paper market as an example. Since his invention more than a few century ago they have changed. Yes, a few years ago the arrival of A “Luxury” versionand has even been used for other purposes (the last putting it in the refrigerator), But, in essence, its virtues and defects have remained. And suddenly, something seems to change. Silent revolution. For decades, the toilet paper It has been one of the most unalterable products of modern home, a routine as natural as invisible. However, under that apparent immobility there is a fierce technological career: large corporations have been perfecting this essential object through small but sophisticated innovations for years. As explained a few days ago The Washington Postthe most recent is possibly the most important and comes from the hand of Charminwhich after five years of research has replaced the classic straight drilling line with a undulating, in what call Smooth teara solution that seeks to solve such a mundane problem as universal: The damn unequal tear of the leaves. The company ensures that this minutia has triggered a 5 % growth in its business and a “significant level of delight” among users, demonstrating that even the most banal gesture can be optimized to the further detail. Engineering applied to touch. Far from being frivolity, innovation in toilet paper is the result of highly complex development processes. Explained the post that in laboratories by Procter & Gamble and Kimberly-Clarkengineers and designers have tried hundreds of prototypes evaluating parameters such as resistance, texture and water response capacity and use in different positions of the portarrolos, even considering whether the user is left -handed or right -handed. The curves of the new pattern are not ornamental, but the result of millimeter calculations on strength, traction angle and adaptation to the industrial process, where the technical challenge consists in creating a non -linear rupture line that is effective for the consumer, but robust enough to survive to the vertiginous rhythm of production machines. To get an idea, engineering behind this humble product includes rotary cylinders, synchronized teeth and strategically positioned anvils, a precision gear that the consumer never sees. When Nokia produced toilet paper Role, culture and hygiene. Modern toilet paper is surprisingly invention recent In human history. Although the paper has existed for more than two millennia (thanks to The ancient China), its use for intimate purposes did not popularize until the end of the 19th century. Before that, what would be at hand: leaves, rags, cobs, even store catalogs. Was Joseph Gayetty who in 1857 introduced the concept of “medicated” paper, although it was ridiculed by the modesty of the time. The real milestone arrived in 1890, when LThe Scott brothers They popularized the perforated roll, contributing comfort and hygiene to the daily ritual. Since then, each advance (however it seems) has responded to a persistent search for balance between functionality, cleaning and experience (even sensory), gradually raising the daily product to a subtle form of applied design. Innovation without rupture. Barry Kudrowitzproduct design expert, defined these types of changes such as “Incremental innovation”: lowercase improvements that do not alter the essence of the object, but optimize their use within the frame that the user already knows and accepts. As opposed to more disruptive solutions such as bidé (which still generates cultural resistances), the wavy toilet paper fits perfectly in consumer habits and finds its force precisely in its familiarity. If you want also, we are facing a change that does not ask to relear anything, but it offers A tangible benefitand that is why it is precisely so effective. In a saturated market, where almost all consumers already use “their” toilet paper, the only real growth route is to convince them that their brand makes it a little better, a little softer, or a bit more intelligent. Improve the practical. In short, the history of New undulating edge Charmin is, in essence, a metaphor of modern obsession for technical perfection in everyday life. It is not about reinventing the toilet paper, but about turning it into a product worthy of scientific attentioncommercial and cultural. The art of finding complexity in the simple, of applying high precision technology to an object whose destination, ironically, is disappear instantly. In a world where almost everything essential is already invented, the idea is accurate: refine the ordinary, reinvent the minimum and remind us that even the most bland gesture (that pull a hung roll next to the sink and that it comes out “perfect”) can be the fruit of years of engineering, design and effort. Image | Erik McLean, CATLEMUR In Xataka | Putting toilet paper in the refrigerator seems an absurd idea. This is what we know about its advantages In Xataka | Save toilet paper is possible and very easy: the question is why you want to do it

Strava has bought Runna. The Sports Social Network now has a fantastic application with training plans

Strava, the social network of athletes par excellence with more than 150 million users, has announced the acquisition of Runnaa popular British application of training plans for runners launched in 2021. Why is it important. This purchase resolves one of Strava’s great ‘ This was a weak point for both beginners and veterans, who had to resort to other platforms. This movement is not only a strategic purchase, but a direct response to the world boom of the Running. In 2024 almost one billion races were registered in Strava, and according to Your datathe race on foot is the sport that grows the fastest global, with the Z generation leading this trend. What does Runna do. The Runna app, which I tried for months, asks for concrete objectives (finish a 10K, finish a marathon, run average marathon in less than 1:40 h, etc.) I already change both specific and adapted training plans, as a live guide of each plan. That is, if we start a training with Runna (present at Apple Watch or Garmin), we will guide us on our clock and also in our headphones on each part of the training, it will notify us if we are going too slow or too fast, of each change of rhythm that we have to do, etc. And now what. In the short term, both applications will continue to function independently, according to They have confirmed the CEO and co -founder of Strava and Runna respectively. Presumably, the first changes and integrations will arrive in the coming months. As a backdrop, two clear elements: The growing importance of Strava’s premium subscription (8 euros per month) with which to access a series of somewhat secondary functions. Limiting training plans to this subscription will make it much more attractive. Runna’s are 20 euros per month. Other recent purchases from Strava: Recover Athleticsan injury prevention application; and Fatmapa 3D maps platform. The expansion strategy in different areas of the digital fitness is evident. The big question. How are subscriptions going to now manage? If we look at the annual plans, Strava Premium costs $ 80 a year for the 120 that Runna costs. At the moment, users will need to maintain both subscriptions if they want to have access to “everything.” Runna uses Strava’s third parties to synchronize activities. It is expected that a better integration arrives. Michael Martin, CEO of Strava, has compared this purchase with that of Recover Athletics, which works separately but is free for Strava subscribers. Deepen. These types of purchases usually generate reactions found. In 2023, Strava had a confusing and controversial change in its subscription price And a few weeks ago that Garmin announced his subscription plan With a rather warm answer. Clearly Strava wants to be more than “the social network of sport” to offer more value directly to the athlete, and not just a social meeting point around training. In Xataka | After almost a decade with the Apple Watch I have spent a Garmin. And I have understood what I was losing me Outstanding image | Strava

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