Mobile Tech & Gadgets

The self -employed cars promised to get rid of paying attention to them. At the moment they only achieve it every 9 minutes

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The Advanced driving assistance systemsor Adas, they have become an argument of Key sale for many car manufacturers. Functions such as Adaptive Cruise Controlmaintenance within the lane and Assistants for traffic jams They promise to relieve driving load, especially in dense traffic situations. However, A recent study by the American Automobile Association (AAA) returns us to reality: technology is useful, but the attention of the duct remains indispensable. A test in extreme conditions. The AAA chose one of the worst possible scenarios: Los Angeles highways in rush hour. For more than 16 hours, over 550 kilometers, five vehicles equipped with different level 2 ADAS systems (Those who attend, but do not assume total control) face the real world. The cars were instrumented with cameras and GPS to record every detail of their behavior. Less than 10 minutes of tranquility. Although these systems promise us to have great tranquility at the wheel (even if they are not self -employed at all), the reality is very different. On average, in this study it has been seen that every 9.1 minutes (or every 5.1 kilometers) a notable event was recorded that requires driver’s intervention. There are situations that are very frequent. Among these events that require a person to take control of the vehicle, the lane invasion stands out above all. This happens when another car gets into the lane in front of the vehicle, forcing the driver to intervene to adjust the appropriate safety distance to avoid collision in the face of speed decrease. But they stay here. Secondly, there is the inability of the car to stay perfectly focused on the lane, needing driver intervention in 72% of the occasions. This is very typical, especially when it comes to curves. But in addition to these, 71 more cases have been recorded in which the car did not resume the march after a total stop or 43 moments in which the car did not stop enough, being able to have caused an accident. There are differences between proven systems. One of the most interesting comparisons that was carried out in this regard was among the systems that require the driver to keep his hands in the steering wheel and the most advanced that allow them to remove them. Surprisingly, systems that do not require having their hands on the steering wheel are more reliable when requiring a driver intervention every 20.1 minutes. Instead, the most basic systems need human help with a frequency three times higher: every 6.7 minutes. Of course, the “hands -free” systems also asked the driver to take control every 15 minutes for security. The best security recommendation: to have common sense. Given these results, the AAA has launched a series of recommendations in the face of the proliferation of these driving aid systems and trust that can be deposited in them. They point to that the alert must always be maintained, since ADAS does not replace the driverdistraction must be avoided and above all know the car and how each system works before starting it actively. Right now, the goal ahead is to press manufacturers to make driving aid systems that are more reliable. And although driving technology advances by leaps and bounds, the human factor is still essential to guarantee security. The ADAS are already mandatory. Little by little, these systems are increasingly present in our day to day and without having to pay an extra in the car settings. Since 2022 all new approved vehicles They must include Smart Speed Assistant, Integrated breathalyzer or lane involuntary change alert. Images | Charlie Deets In Xataka | The new Mazda CX-5 has taken the physical buttons ahead. According to Mazda, it’s what we want

It also offers an antivirus compatible with PC, Android and Macos by very little

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No matter the device we refer to: if we can protect it with an antivirus, better. We have several available, even Free options for both PC as For mobile phones. What is not so easy is to find one that serves us for several devices simultaneously and that works well, preventing our equipment from infecting malware and other dangers. If we are looking for a versatile and quality, It may be that of Surshark fits us perfect: Its price is only 2.99 euros a month. Protection for up to 5 devices no matter how little The investment required by this antivirus is very small if we take into account everything it offers. This surfshark tool is not only compatible with Windows, but also with macOS and Android. In addition, we can use it simultaneously in 5 different devicesso we can have everything protected at the same time without having to worry about using several different antivirus. More things. The antivirus analyzes everything, both downloads and applications. Your database is updated very frequentlyso it allows you to identify possible Malwares or other threats, even if they have been acting for a very short time. It is also a very light software and that barely affects the performance of the devices, so we will not notice any type or similar. Protect your devices with an antivirus of the best level * Some price may have changed from the last review To all of the above we must still add some other thing. One of the functions that this tool allows is to Protect our webcamblocking any unauthorized access. It will also send us a notification in case an application or program is trying to access it without our prior authorization. All this is what we take with surfshark for just 2.99 euroshence A year of service will cost us 35.88 euros. We have the option to test the service for 30 days and, if we are not satisfied, ask for a refund. A software that is worth winning in tranquility, not only on the PC: also in the rest of the devices. Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Image | Surfshark In Xataka | Why it is dangerous to connect to public wifis and what you should do to protect yourself In Xataka | Antivirus in Windows 11: What are, differences between free and payment and the best for your PC

Europe manufactures in Algeria with the same method that criticizes China and Algeria has been tired

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When Ebro arrived in Spain, it was said that the intention was to return the company to a fully Spanish past. The truth is that, for the moment, it has little because Ebro S700 and S800 They are, in essence, versions of the Chery Tiggo who are given life through the DKD system. This way of working It resembles that of a puzzle. Instead of having a whole assembly line where the different pieces are assembled and equipped with a driving train, Chery sends cars in almost mounted containers and, here, they finish joining a few parts to leave through the doors of the factory. The system is controversial. At the moment he has helped to boost work in the old Nissan factory in Barcelona for which a clear future was not. But The DKD system is hardly impact on the region since less workers are needed and all pieces (and suppliers) come from China. This way of acting, in fact, It has not been well seen by the European Union that they have already warned Chery that they would not help them save tariffs on their electric cars, understanding that They were bridging They with a minimum investment. A similar situation is what they have in Algeria. And the government has sent a message: the time has come for this to end. “We want to produce cars” “We want to produce global cars locally, and the time of inflating tires is over.” The words have been pronounced by Abdelmajid Tebboune, president of Algeria, In an interview with local media. This metaphor for “inflar tires” refers to the superficial investment that large manufacturers make in the country to “produce” your cars in the country African. Right now, Stellantis is producing fiat cars there. So does the Volkswagen group (with Seat, Skoda, Volkswagen and Audi) or Renault. Hyundai or Chery is expected to also open new plants in the country in the near future. However, Algeria lives a complicated situation with this part of the industry. As in the case of Ebro, the local investments of the manufacturers are minimal and what you really want is to skip tariffs and difficult homologations of imported vehicles that have been created to protect the local economy. Renault, for example, acts with the symbol (his Renault Clio in Algeria) in the same way that Chery does with Ebro in Spain. “The vehicle arrives semi or completely finished, so there is nothing to ride,” says Mohamed Bairi, head of Ival, importer of Iveco, to local media. The intention, therefore, is that the use of pieces provided by local suppliers and the involvement in Algerian plants is greater. Stellantis ensures that the use of local pieces will increase by, minimum, 35% from 2026. What the government wants is that this changing forcing the integration of local parts to be at least 30%. As they collect in L’Automobilejust 5% of pieces used in Algeria come from local supplies. It remains to see how this will affect Hyundai’s plans and, above all, those of companies like Chery who trusted the CKD system to sell their vehicles in the country. This last option increases work rates in the country where you work locally and that is what You want to do with the electric omoda 5 In Barcelona. However, all pieces come from abroad and that is what ampoules has raised in the European Union and want to avoid in Algeria. Photo | Renault In Xataka | Morocco is positioning himself as an opponent to beat in the electric car: China has it clearer and clearer

destroy their competitors in performance

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NVIDIA engineers have been working on a new GPU for several months to artificial intelligence (AI) expressly designed for the Chinese market. Reuters He has confirmed that he will be called B30A, and on his shoulders he will rest, neither more nor less, The future of the company led by Jensen Huang in China. This chip must necessarily meet two conditions. On the one hand it has to be more powerful than The H20 GPUwhich is the last solution that Nvidia has placed in China. And, in addition, it must meet the restrictions imposed by the US Department of Commerce. Otherwise Nvidia will not get the export license you need to be able to sell this chip in this Asian country. The current situation complicates a lot The future of this company in China. Its main obstacle is the investigation that the administration of cyberspace has initiated, usually known as CAC for its English denomination (Cyberspace Administration of China). As we have explained in other articles, the problem that Nvidia faces is that The CAC has decided to investigate it Because he suspects that the H20 chip could incorporate a rear door of difficult location by Chinese experts. If so, the possibility of China to use this GPU could be possible. At the moment the CAC has limited himself to questioning those responsible for NVIDIA in China and ask them to demonstrate that the H20 Chip does not represent a threat to the interests and security of the country led by Xi Jinping. The B30A chip responds to the need to lead in performance in China Chinese companies that are dedicated to the development of large AI models are trapped. On the one hand they are being forced to deal with the export restrictions of the GPU imposed by the US government. And, in addition, they are subject to their own dependence on American technology. A priori the optimal solution for them would be to stop buying Nvidia and other US companies their chips for AI, and getting “comparable” GPUs proposed by Huawei, Change either Moore Threadsamong other Chinese companies. Chinese companies prefer GPUs for NVIDIA because their performance is greater However, as explained in your article to Foreign Policy The American analyst Kyle Chan, the scenario they face is more complicated than it seems. And it is that abandoning Nvidia in practice is very difficult. According to ChanTencent, Bytedance, Alibaba and other Chinese companies They prefer GPUs for Nvidia Because its performance is greater, especially when facing the training processes of their AI models. However, they especially opt for the chips of this American company thanks to CUDA (Compute Unified Device Architecture). Most of the AI projects that are currently being developed are implemented on CUDA. This technology brings together the compiler and development tools used by programmers to develop their software for NVIDIA GPUs, and replace it with another option in the projects that are already underway it is a problem. Huawei, who aspires to an important portion From this market in China, it has Cann (Compute Architecture for Neural Networks), which is its alternative to CUDA, but for the moment CUDA dominates the market. In these circumstances, the B30A chip that is putting to point Nvidia has all the meaning of the world. Presumably It will be half powerful that the most advanced GPU this company currently has, The B300 chipbut, even so, it is reasonable to assume that will overcome performance of all the chips for the developed in China, especially when facing the training processes of the AI models. This is the best asset that Nvidia has. And it’s going to play it very soon. In fact, plan deliver the first samples From the GPU B30A to its Chinese clients before it ends next September. Image | Nvidia | Zhang Kaiyv More information | Reuters In Xataka | The US gives Huawei a great opportunity: to get its new chip for AI with the Nvidia market in China

Google has finally revealed how much electricity and water consumes its AI. Estimates could not be more wrong

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We knew that generative artificial intelligence was a monster that was forcing companies to make large investments in energybut Google’s first detailed analysis has put the figures for the first time on the table. We go to the point. According to him Google Technical Reportbased on data from May 2025, an average text consultation to Gemini consumes 0.24 Electricity watts. To put it in context, it is something like watching nine seconds of television with a conventional TV of 100 W. Water consumption, which is still necessary to refrigerate serversis 0.26 milliliters per consultation; The equivalent of five drops of water. The carbon footprint of the entire inference process, according to the report, is 0.03 grams of equivalent. Wrong estimates. Just a year ago, third party analysis They estimated that a single consultation of AI in the Google search engine, such as those of AI overViews, could consume about 3 Wh, ten times more than a traditional search. This led to calculations as striking as the deployment of AI in the search engine would consume enough energy to load seven electric cars per second. With Google’s official data in hand, we see that this estimate was wrong by a 12.5 factor. The new software techniques (such as speculative decoding) and the most efficient models architectures (such as the Mixture-OF-Experts paradigm) have completely changed the panorama. Inference, no training. These figures, the most concrete published to date by the company, only take into account Gemini’s consumption by inferring user response. The expensive process of training the great language models that feed these tools remains a mystery, but Google is justified by saying that the massive adoption of generative AI, integrated even in its search engine, has put the focus on inference. In this direct relationship with the user it is also where greater efficiency jumps are getting large technological companies. Google says that, in the last 12 months, energy consumption has divided by 33 and by 44 the carbon footprint of each consultation to Gemini. Much of this jump has to do, not only with more efficient models, but with the improvement of AI accelerators (Tpus and Gpus), a hardware that Google develops internally. The amount of “prompts” per kWh that process the different models of AI Less than Netflix. Google is not alone in this new era of transparency. Sam Altman, CEO of Openai, also shed some light on the consumption of chatgpt. In one June 2025 publicationAltman said that an average consultation to ChatgPT consumes approximately 0.34 or energy Wh and about 0.3 ml of water. The energy figure is slightly higher than Gemini’s, although it is a difficult comparison. Altman did not give details of his methodology, so we do not know if his calculation includes all the factors that Google has considered (such as electrical consumption in refrigeration and in “idle” machines; that is, inactive, but ready for rapid consumption peaks). Both companies have been compared to television: “An hour of Netflix consumes 100 times more electricity than Chatgpt,” says an official OpenAI slide. The same that says that the total impact of AI on US carbon emissions would be around 0.5%. Images | Google In Xataka | The consumption of AI is overestimated and we must worry more about the air conditioning, according to the IAE

We believed that at this point the PS5 and Xbox would be cheaper than ever. The hallucinating thing is that it is happening just the opposite

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Sony has just announced that all models of their PlayStation 5 consoles will rise $ 50 in the United States. The argument that Sony has used in its statement To explain the decision is that there is a “difficult economic environment.” Or what is the same: they blame tariffs. But that is already a generalized trend … and very unreasonable. PS5 rises around the world. It is the same that happened in April in Europe, Middle East, Africa, Australia and New Zealand, when this company He also announced that prices went up for some models. In Europe, for example, the PS5 digital edition cost 499.99 euros. In the US, these increases affect all models, and the new prices will be activated as of Thursday in that country, being like this: PlayStation 5: 549.99 dollars (before $ 499.99) PlayStation 5 Digital Edition: 499.99 dollars (before $ 449.99) PlayStation 5 Pro: $ 749.99 (before $ 699.99) Prices for accessories, yes, remain unchanged. Microsoft already did the same. This movement is the same as Microsoft also with its Xbox Series S/X consoles, which They also rose in price at 50 euros In Europe and the US. Even the controls and some accessories saw their prices increased. And of course, Nintendo. The Japanese company took a long time to end up lowering the price of the original Nintendo Switch, but the Switch 2 has given it the excuse for uprise even more Even in the games. Not only that: the economic situation has caused Nintendo that Prices upload of the original Nintendo Switch, the Lite edition and the accessories. These data have not been met for the latest Sony and Microsoft models. In fact, the thing is totally the other way around. Damn tariffs. Most video game consoles are manufactured in China, and tariffs have especially affected the Asian giant. That certainly makes manufacturers more expensive to manufacture and export them to be able to sell them in the US or Europe. And if they want to keep their profit margins, they end up doing something logical for them and terrible for consumers, because we are the ones who end up paying the duck. But some manufacturing costs have dropped. The amazing thing about the situation is that both the PS5 and the Xbox Series S/X are now cheaper to manufacture (let’s not say the original switch). After five years in the market (nine in the case of the Nintendo console), the components of these consoles have dropped in price: their cost was then very high, but after all this time those components have ended up becoming almost obsolete compared to the new chips that have appeared in all this time. So what is happening? Not everything has come down. In fact, these consoles are based on GDDR6 memory chips and NAND chips for their solid state units, and there the prices They rose strongly in 2025 and 2025 for the relative shortage of this type of chips and the focus that manufacturers are putting in HBM memories for AI accelerators such as those of Nvidia. To this are added other costs not directly related to the material invoice (BOM), such as logistics, manufacturing energy, or marketing. The dollar loses bellows. But it is also the green ticket has lost value in front of the euro and other currencies. After 80 years being the pillar of the world economy, US tariffs They are starting to destroy it And that also translates into the price increases of everything. Including consoles. Less “boxes” are sold. Consoles manufacturers used to lose money with their models in the initial periods. The idea was always to recover those losses of plenty with the sale of physical games, but the rise of the sale of digital editions, the free-to-play games and the subscriptions have made the distribution of value change. For Sony or Microsoft the solution is simple: if we no longer recover so much value with the games, we upload the price of the hardware. But all that already happened before. The truth is that the situation is in many cases analogous to which it was lived with the PS4 and the Xbox One for example. These consoles ended up falling in a remarkable price over the years, but here a perfect storm has been created. One in which inflation, dollar weakness, tariffs and new video game access models have caused the worst result for users: more expensive consoles. In Xataka | 60 euros for a camera, 90 for a game. The worst (and best) of Nintendo prices for switch 2

Nvidia had a struggle to sell her H20 to China. Until someone left the language in the US government

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A little over a month ago, Nvidia got what seemed impossible: that the United States government would leave him Sell your H20 chip to China. The movement arrived after the prohibition of doing so in April, when a complicated scenario was drawn: that Nvidia entered this year 15,000 million dollars less, according to the company. Everything was going well, until Howard Lutnick, Secretary of Commerce of the United States, left the language. What Lutnick said. On July 15, just the day after raising the veto to export control over the NVIDIA H20, the US Secretary of Commerce boasted in statements to CNBC That “we do not sell our best things, nor the best best, not even the best thirds.” The comment itself is correct, because the H20 are not up to chips like the NVIDIA H100, H200 either B200. But in Beijing he didn’t like it. Why it is important. Because as the Financial Timessome leaders have considered the comments insulting, and China has reacted restricting the purchases of the NVIDIA H20, and requires companies that already have purchases agreed with the American technological technology to justify purchases. The result, according to the Financial Times, is that orders are being delayed or reducing. A China Data Center Operator He affirmed That buying chips “is not prohibited, but it has become something politically incorrect.” According to Bloombergthe Chinese authorities sent notices to national companies to stop using the H20 chips, especially with regard to government -related issues. The administration of the Cyberspace of China (CAC), the National Commission for Development and Reform (NDRC) and the Ministry of Industry and Information Technology (MIIT) were the agencies that make up a coalition of regulators involved in responding with measures to the comments of Lutnick. More firewood on fire. The notices of the Chinese authorities are still informal, but they suppose one more escalation in the problems of Nvidia, after the suspicions of the Chinese CAC that They are scamming himwhich led to questioning Nvidia in China to demonstrate that H20 does not represent a threat to interest and security in China. The company has spoken very clearly: “No rear doors“In his chips, but The tension that USA and China live is leaving it without options. Being able to sell chips in China has cost Nvidia to leave Trump administration 15% of the total income of exports to the Asian country. A huge concession made to improve its commercial position, but that aims not to be enough after the reaction to Lutnick’s comments. China is an essential market for those of Jensen Huang, but the succession of events is transforming it into a nightmare. USA It faces the dilemma to sell Hardware from AI to China or not do so and develop them them. The succession of events points to the second. The government’s ambition collides with the reality of Chinese companies. The movement to limit the purchase of H20 by the Chinese government also responds to a plan: Prioritize national chips. It forces data centers that belong to the State to use at least 50% of integrated circuits of Chinese origin on their servers. This benefits Huawei, who is already competitive with his Ascend 910D, which seeks to overcome the performance of NVIDIA H100, and with the Ascend 920, which wants to compete with the H20. However, Production will be limitedand it is the Chinese companies themselves (Tencent, Alibaba and others) that They prefer to use the US company GPUsfor a reason: because its performance is greater. China has its alternative to Cuda, but Nvidia’s weapon remains the undisputed software leader in the AI market. To the point that Chinese companies play it and the NVIDIA GPUs They sweep the black market. The question is whether this phenomenon will continue to occur if China takes tougher measures. Image | Nvidia and Flickr In Xataka | China’s three master moves to “independent” technologically from the West: raw materials, chips, AI

What are they and how to protect you from them

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Let’s explain How to protect against scams in Google’s summaries. This Google search engine technology has just been deployed, but there are already scammers trying to take advantage of it to place their scams there. We will explain a first case that has come to light and the mechanics used by the scammers to deceive users. Then, we will give you general advice on how you can protect yourself in the future against this type of deception, because they may appear occasionally at certain searches. What are these types of scams For a few months, Google has started using its artificial intelligence In the search engine. In this way, when you are looking for something automatically offers you the answerso you can get the information you want without having to enter any web page. The way of working is simple, Google’s AI is collecting the information on the web pages that index, and when you ask it a question he answers you with this summary, and modified information so that it is written in a natural way. With this there may be three problems. First, the comet hallucinations may be invented and that some part of the answer will be invented, a common error that is less and less, but it can happen with any AI. It is also possible that the information of several websites that you use as a source is incorrect, and therefore the AI response also. And thirdly, maybe Cybercriminals implant false information on pages and forums so that it is processed by Google’s AI and is shown in the answers. Thus, the attackers create a network of fraudulent pages with explicitly malicious information, and also publish it in forums. This has already caused cases like those of a person who sought information about the reserve of a luxury cruise, and A fraudulent number to make the reservation appeared. So, this person calls confident because it is Google’s answer, and the scammers act easily. There has also been Other casesas recommendations of pages with malware, failures when answering you When you ask for the company’s urlor give customer service numbers or false telephone support. In Spain, the dissemination of these AI responses is only starting and there have been no cases yet, but it is convenient to have a high guard. Google says that their summaries for AI are “in most cases effective”, and that have detected fraudulent examples and have eliminated them. However, we already know how this works, it is possible that cybercriminals are still looking for ways to violate AI to spread scams and scams, and will end up being the game of the cat and mouse. How to protect you from this type of deception The best solution to protect yourself against this type of deception is Never believe blindly in information that gives you an artificial intelligence. Be special care with telephone numbers or websitesand always try to verify the information in official sources. When you ask for a thing and have the artificial intelligence response, Use the answer as a starting pointNot as a confirmation. This means that it is only an initial notion that you can use to advance in the search for this information. Come on, if you are only talking to friends about a specific fact and ask the AI, ok, it will not always be the correct answer but nothing happens either. But be careful when using it on things that involve spending money or download applications. In addition, it is also convenient look at any suspicious detailas company names that are similar but do not coincide, the URL addresses of the websites to ensure that they are the true ones, or the case of charges in accounts with strange or too generic names, and so on. But the most important thing is Always verify the information and not give the first answer to you. Find official websites, different sources of information and share everything to avoid falling into scams or simply end up giving false things like real. In Xataka Basics | 22 useful and not so well -known free artificial intelligence tools

Spanish wine is going through an existential crisis and for producers the problem is simple: too cheap

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The end of drought has shaken the pendulum of agricultural production, taking ahead the hopes that many had in this harvest. The productivity recovery It has arrived accompanied by a decrease in the prices of a variety of products in the sector. Among them, the grapes used for the elaboration of various types of wine. Protest in front of AECAVA. A few days ago, grape -producing farmers from different communities They organized a protest In front of the headquarters of the Association of Cava (AECAVA) Association in Sant Sadurní D’Alcoia, Barcelona. They did it in order to demand sufficient prices to cover, at least, production costs. 20% more grapes. The protest occurred while the harvest of some of the grape varieties began. The sector estimates that this year will be an increase in grape production, with some farmers calculating a 20% increase With respect to the 2024 harvest. This would be the effect of the recovery of the sector after a drought that affected very diverse crops and left several crops on the edge of the collapse. The situation is now very different thanks to the rains we saw between the past autumn and this spring and even in part of the summer. Double edge weapon. Despite this, this improvement threats becoming a double -edged sword at the fall in prices that the agricultural sector now denounces. The increase in production and static demand involves lower prices, so much that the sector fears not being able to cover production costs. Almost at half price. As explained from the Valencian Association of Farmersthe first offers that wineters have received this year for the conventional grape kilogram is € 0.45, € 0.50 in the case of the grape for the production of “ecological” wine. These figures would represent a price drop of about 50% compared to last year’s prices, € 0.87/kg in conventional grapes and € 1/kg in “ecological” production. Harvest recovery (something we are Seeing in various crops) It would be the reason for this collapse in prices, but producers warn that this recovery does not affect all crops. The field in areas such as the Valencian Community or Extremadura, stand out, maintain a limited yield at 10.5 tons per hectare. A recovery that is not so much. From the winemaker, emphasis is placed on the so long -awaited harvest recovery after drought is not, much less, assured. Some diseases that affect the vine, such as mildewthey are putting a harvest still in the process of maturation in some regions. To this we must add the effects, even to be determined, of a especially intense and lasting heat wave. A heat wave capable to put at risk the process of maturation of plants but has also come accompanied by a series of fires Especially devastating in areas such as Galicia, Extremadura, and Castilla y León. In Xataka | The great alcohol crisis has reached the champagne. And the sector has a theory: we do not find reasons to celebrate Image | Ángela Llop, CC by-SA 4.0

On his way to become the great resort of Europe, Spain is at the gates of a milestone: 100 million tourists

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There are figures that are more than figures. For some time, the Spanish tourism sector fantasizes with one that says a lot for example about its obsessions, objectives or drift that the industry has followed over the last years: exceed the brand of 100 million foreign visitors annually. In 2024 Spain stayed close, with almost 94 million of foreign travelers, and if things do not twist There are those who believe that this year will grow until the milestone of the three digits will crown. The big question is … What tells us about Spanish tourism? A figure: 100 million. The figures are just that. Figures Sometimes, however, they are loaded with symbolism, as the Spanish tourism sector is checking, it has long immersed in the race for exceed the barrier of the 100 million annual visitors. Last year he stayed close to that round figure, with a balance of 93.8 million of foreign tourists (10.1% more than in 2023), and since then there are many The voices that They have theorized (for and against) on whether the coveted milestone of the three digits will be reached throughout 2025. Is it possible? The million dollar question. At the beginning of summer June observatur I saw it feasible As long as they clarified, the bullish trend is maintained and the market is not shaken by unforeseen events. Others believe that Spain will keep honey on the lips and will not pass from 98 million of tourists or even They slidebased on the INE, which in 2024 was already pulverized by the 100 million mark. A percentage: 4.7%. Vaticinios and elucubrations apart, for now the most reliable track we have to know if Spain will or may not crown the 100 million summit is the statistic of border movements of the INE, which it already brings A ‘photo’ of the first semester of 2025. What does it show us? That there are reasons for optimism. And caution. Between January and June the flow of tourists that visited Spain grew 4.7% to touching 44.5 million, which approximates the country to the annual milestone. Well, right? Yes. And no. That balance hides another less flattering reading. In recent months, the flow of international tourists has clearly slowed down, which shows doubts in turn about the growth rate in the remaining of 2025. Between January and April the influx of international visitors grew between a 3.8% and 10.1%but in May marches until staying in the 1.5% And in June marked 1.9%. Taking into account that in 2024 Spain received 93.8 million tourists, to reach 100 million this year should rise together 6.6%. “The power of banality”. In A column published recently in The country Óscar Perelli of the Master, vice president of Execeltur, took importance to whether the three digits will be crowned this year, the one that comes or the next. “The possibility of reaching in 2025 the 100 million arrivals of international tourists to Spain (not tourists, some visit us several times a year) has raised an exaggerated interest,” warns. “It is the power of round figures and banality.” In his opinion there are other equal or even more relevant parameters, such as domestic demandthe duration of the average stay or the visitor spending. “The important thing is that in 2025 tourism will generate 220,000 million euros in Spain, it will exceed three million jobs, with a daily volume of tourists (Spanish and foreigners) somewhat higher than 7.4 for every hundred residents,” Point out. For now, the Ministry of Industry Calculate that during the first semester the expense of foreign tourists has exceeded 59.6 billion euros. Click on the image to go to Tweet. Beyond the figures. Although it is true that the milestone of 100 million is only that, a milestone, a symbolic brand, actually helps to understand some keys to the tourism sector. The main, saturation. As he is headed towards 100 million visitors or fools with the idea of overcome France and become the busiest destination on the planet (something feasible in 2040, According to Google and Deloitte calculations), Spain dealt with the effects of hypermasification tourist, which has already derived in protests in The streets. Throughout the last months there have been marches in Catalonia, Balearics, Canary Islands either Cantabriabetween Other parts of the countrywhich warn about the effects of massification and cry for a more sustainable economic model. Among other reasons for The impact that has had on the housing market the proliferation of tourist floors, which has even led to local, autonomic and state administrations has moved token for brake to your offer. Going down to detail. The career of the 100 million annual visitors also hides another reality that has marked the tourist drift of the country. As The flights And the accommodation was increasing until reaching record levelsSpain has become more a destination For foreigners than for premises. The reason is very simple: often the latter are already equal or even more profitable travel abroad than to the Canary Islands or Balearic Islands. Prices They have climbed so much that there are even British changing The Spanish coast for Morocco. What do the data say? The INE provides some data that help to better understand that reality. His Frontur statisticson tourist movements at the borders, it shows that in 2024 Spain received 93.8 international tourists10.1% more than the previous year. The growth was led by the British, French and Germans and the most demanded destinations were Catalonia and the Balearic Islands. If we talk about the flow of Spanish tourists the photo is quite different. The Family Statistics that measures the trips made by the population resident in the country reflects that in 2024 the Spaniards we made 184.4 million trips, 0.8% less than the previous year. This setback hides however an even more interesting reading: when we plan our vacations, the Spaniards look more at a time with more interest the destinations located outside our borders. “Internal destination (trips) decreased 2.3% while those … Read more

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