Broadcom CEO’s message to his employees before firing half

Silicon Valley is immersed in a profound transformation in which it has happened to have offices full of slidesarcade machines and free food at all hours, to force their engineers to work 92 hour work week and fire them when the financial results are not what investors expected. In this transformation, an executive has emerged as an example of efficiency for the elite of Silicon Valley startup founders and CEOs: Hock Tan, CEO of Broadcom. Hock Tan and efficiency capitalism. As and how did he count The InformationBroadcom has radically changed its strategy under Hock Tan. According to Kenneth Hao, Silver Lake CEO and director of Broadcom, Tan’s management success comes from his “focus on basic principles that do not come from conventional wisdom. Not copying others.” His management has become synonymous with extreme efficiency and obsession with profitabilityto the point of eliminating any company welfare policy if it does not provide financial value to the company. The most notable example is what happened after the acquisition of VMware in late 2023. The first meeting already set the tone. Just as I collected The Information in his article, shortly after close the purchase of VMware for about $69 billion in December 2023, Tan organized a meeting with his new employees to explain his plans. When asked if they would maintain staff benefits offered by VMWare, such as daycare, couples therapy services, wellness bonuses of up to $1,000, or all-day coffee and meal service, Tan responded bluntly: “Why would I do something like that? I’m not your dad.” That response was not a simple comment, it was the first warning that the management philosophy was going to completely change under Broadcom. Layoffs and downsizing. Just like collected Business Insiderthe cuts began almost immediately. In the first days after the acquisition, about 1,300 workers were laid off in California alone, and over time VMware’s workforce went from about 38,000 initial people to about 16,000 employees. Broadcom has defined these layoffs as part of its strategy to eliminate duplication, reduce intermediate layers and focus on the areas of greatest financial impact. Furthermore, among their demands was also that of return to the offices. Only the turtles were saved from the campus. A similar fate befell the VMware campus in Palo Alto, a space famous for its gardens, open areas, ponds with turtles, outdoor amphitheaters and services designed for the daily well-being of employees. After the arrival of Broadcom, most of those spaces disappeared. Of the 18 buildings that made up it, all but five were sold, all garden surfaces, all additional services and even cafeterias were eliminated. Tan has skyrocketed profitability…and his bonus. After the purchase of VMWare, Broadcom’s revenues skyrocketed because the reorganization was not limited to personnel. Broadcom too modified the product catalog and VMware prices, which is reflected in an increase in 20% on company income. Since 2018, Broadcom’s share price has increased by 1,800%. This commitment to efficiency in its annual turnover has a very well-defined reason for Tan. Its good financial results have led it to achieve some of the biggest bonuses that have been paid to a CEO, receiving 161.74 million dollars in 2023. In September, the board of directors In addition, part of Tan’s salary is given in the form of shareswith which the manager already accumulates more than 1.2 million shares of Broadcom with a value of approximately 492 million dollars. In Xataka | We knew that the CEOs of large companies were very well paid. What we didn’t know was how much their salary had been raised. Image | VMware, Wikimedia Commons (Greg Bezat)

People are so, so fed up with AI in Windows 11 that a developer has created an app to eliminate it

A GitHub user named zoicware ended up so fed up with the presence of AI tools in Windows 11 that he ended up making a decision: eradicate them from the operating system. And since doing it by hand was hell, he came up with something that made his life easier and that can also make it easier for those who are in that situation: create an app called RemoveWindowsAI to remove all those functions. Enough with AI, Microsoft. The Redmond company wants Windows 11 to be full of AI, and for some time it has been adding more and more functions that allow you to take advantage of this technology natively both in the operating system and in some applications. We begin to see it with the controversial Windows Recallbut later that obsession was transferred to the native Copilot app, to Copilot integrated into Edge or to the Creator option of the legendary Paint application. Nobody asked for this. Pavan Davuluri, current president of the Windows division, published in X a message in which he explained that “Windows is evolving towards an agentic operating system.” Microsoft’s intention is clear, but the reception of the message was just the opposite of what the company would have expected: people simply You don’t want those AI options because you didn’t ask for them.. An app to leave Windows 11 without AI. A few months ago a GitHub user named zoicware published a unique project there called RemoveWindowsAI. In the tooltip this developer explains how “The current 25H2 build of Windows 11 and future builds will include more and more AI features and components. This script is aimed at removing ALL of those features to improve the user experience, as well as privacy and security.” What RemoveWindowsAI does. The script, which can be downloaded and then run as administrator from a PowerShell console, is responsible for removing the following components and functions: Disable Copilot Disable Recall Disable Input Insights and typed data collection Disable Copilot in Edge Disable Image Creator in Paint Remove AI Fabric Service Disable AI Actions Disable AI in Paint Disable Voice Access Disable AI Voice Effects Disable AI in Settings Search But there is still more. In addition to those actions, the script disables the reinstallation of packages related to AI features so that they are not offered again, hides those components in Windows 11 Settings, and also disables other features such as the new AI rewrite option in notepad. There are some AI features that cannot be removed with the script, but its creator also indicates how to get rid of them manually. Even a video of use. This developer also wanted to facilitate access to this tool adding documentation written and posting an 11 minute video in which he reviews the objective of the project and explains how to use it. bad signal. The criticism of Microsoft’s intention to turn Windows 11 into an operating system full of AI is clear, and this script is the latest demonstration of this. It does not seem that the company is going to reverse this trend. Mustafa Suleyman, head of the AI ​​division at Microsoft, explained in X I was amazed that people weren’t impressed by being able to talk to their PC calmly thanks to AI. “I grew up playing Snake on a Nokia phone!” he explained. Curiously, Elon Musk replied indicating that his argument seemed good to him. In Xataka | There’s a reason AI PCs aren’t hurting Apple: Nobody asked for AI PCs

How to create original Christmas 2025 greetings to send via WhatsApp

Let’s tell you how to create christmas greetings for WhatsAppso you can surprise family and friends with something original. This way, you will be able to send more original and personalized images, something that shows that there is a little more to it than forwarding that trite thing that you find in hundreds of groups. In this article we are going to focus on two ways to do it. First, we are going to tell you how to create your own congratulations with different tools to do it. Then, we will go on to tell you a list of specific congratulations that you can find online, whether formal, fun, or aimed at specific types of people. Once you have the greeting created, you will be able to download it to your mobile and all you have to do is send it to whoever you think is appropriate. In addition, they are congratulations that you can use to send in any other application. How to create Christmas greetings We are going to start by telling you several methods to create a Christmas greeting on your own, and thus ensure that you can make it as personalized as possible. Here, we will use tools ranging from artificial intelligence even other classics like canva or Microsoft Designer. With Canva If you want to use Canva, you have several options available. First you have to enter canva.comand in its index you can use several methods. You can use your designs, use Canva’s many templates, or use Canva AI to describe what you want and have it generated for you. You can also do it from scratch, but this will take more time. In our tests, Canva’s AI was not able to generate a Christmas card. Therefore the best is use templates. Here, you will see that there are designs with text and images and others with photos. You will be able to personalize both the texts and the photos to add your own terms and expressions, or a photograph that gives it extra personalization. With artificial intelligence There are two ways to make congratulations with artificial intelligence. You can make it with an AI-generated image and text, or you can also make a greeting with a photo. This is the best method to do something unique and different beyond templates and images from the Internet. If you want to make a greeting with an image and text, even if the image is based on a photo, you can use ChatGPT, Gemini either Copilotanyone works for you. But if you want to use a real photo and modify it then the best option is Gemini, since at the moment it is the most reliable when it comes to handling them. Here, what you have to do is tell you that you want a Christmas greeting and include the text and description of the image that you want to use. For example, you can say the following: I want you to draw a Christmas card. Santa Claus must appear on his sleigh with gifts. The text “Merry Christmas” should appear above If you are going to use a photograph, you have to describe what you want specifying that I use the photo or the person in the photo that you have attached. If you use the person’s face, you can change their expressions to adapt them to the image you want to generate. You can make a prompt like this: Create a Christmas greeting using the photo I uploaded. You have to dress this person as Santa Claus, and below him include the text “Merry Christmas.” But here, the best thing is that experiment and test with the descriptions. Giving a good congratulation is not choosing the first one that comes out, the best thing is specify as much as possible what elements you want to appear and how you want them to do so. With Designer If you want to use Microsoft Designer, you also have several options. You will be able create from scratch by hand or with artificial intelligence the congratulations you want, but also edit templates or images with AI. There are no longer pre-generated templates, instead Designer invites you to create greetings with an AI. When you create a design with AI, you will be able to edit it. Here the best is create the image first and then edit it to add textsince if you add it with text you will not be able to change it. With free apps Lastly, you can also resort to some free applications to make congratulations on your mobile phone. Most likely, you don’t need these apps today, because with AI you can do everything, but we are still going to mention some: canva: Canva also has a mobile app adapted to your device, and you will be able to do everything we mentioned above. This on Google Play for Android and the App Store of the iPhone. Fotor: Another important and well-known application for editing photos, in which you will also find Christmas templates, effects and various design tools. This on Google Play for Android and the App Store of the iPhone. PicCollage: A fairly veteran app with which to create Christmas cards using photo collages. You have several templates, backgrounds, stickers and fonts to be able to customize them to the maximum. This on Google Play for Android and the App Store of the iPhone. Greetings Island: A simple application with a wide variety of Christmas card templates, and you will be able to customize them with photos, texts and stickers. This on Google Play for Android and the App Store of the iPhone. ElfYourself: A small application, in which you simply take a photo and with it an animated video is made showing you an elf video. This on Google Play for Android and the App Store of the iPhone. Christmas greetings to send on Whatsapp Although using templates to congratulate Christmas is a bit out of fashion in the … Read more

You still don’t know when you’re going to receive them.

Renfe does not know when it will receive the last three Avril trains that are missing from the order of 30 units which he commissioned from Talgo. Just like they count From El Español, the public operator acknowledges that it has no information or planned dates for its delivery. Talgo, for its part, refuses to give explanations and says that it does not report on its projects. This push and pull and uncertainty around trains aggravates a relationship already deteriorated by more than three years of delays. It is not known where they are. Renfe sources recognize openly that they do not have information or scheduled dates to receive these three pending units. For its part, Talgo hides behind its policy of not sharing details about ongoing projects and leaves the responsibility of reporting on a situation that the operator itself claims to be unaware of in the hands of its client. The relationship between both operators is at its lowest point, a relationship that began to fracture with the first delays of the model 106, known commercially as Avril. A troubled history. The 27 Avril trains that are already part of the Renfe fleet There have been numerous incidents since April 2024, when deliveries began. The most serious episode occurred in September, when the operator was forced to withdraw the Avlo service on the Madrid-Barcelona route due to crack problems in these trains. The last three convoys received came into operation in June in the Galicia-Madrid corridor, where the majority of these units are providing service to replace some Alvia models. 116 million withheld. The accumulated delay of several years led Renfe to impose a penalty of 116 million euros on Talgo in July 2022. Sources from CincoDías they claim that the manufacturer has provisioned this amount in its accounts, but has not made the payment, maintaining that the delays were due to causes beyond its control. Meanwhile, Renfe maintains withheld the planned payments to its supplier, although the paralyzed figure still does not reach 75% of the total penalty. The 107 series, the next open front. The situation threatens to become even more complicated. Talgo must also deliver 13 trains of the 107 seriesa project that is already delayed compared to the dates planned for 2024. The Ministry of Transport has recently warned of possible new sanctions for this non-compliance. This model is being configured through the transformation of hotel trains and the use of 26 power units acquired for 204 million euros. The resulting material will allow driving at 330 kilometers per hour with tread adaptable to different track widths, a crucial capacity for services such as Avant and to reestablish Avlo in Madrid-Barcelona. Frustrated plans in France. The destination of the pending trains has also changed from what was initially planned. Renfe planned to allocate some of the missing units to its operations in France and was pending approval of model 106 in that country. However, the development of this plan has paralyzed “given the successive difficulties and delays that the deployment of its high-speed service offering in France is suffering,” as the company warned a few months ago. Restructuring underway. In parallel to these delivery problems, Talgo faces an extraordinary meeting this Friday in which its new shareholding structure and the co-financing of its debt will be put to a vote. The Basque consortium led by José Antonio Jainaga has acquired 29.7% of the capital for 156.6 million euros, together with the Finkatuz fund of the Basque Government and the Vital and BBVA foundations. The operation includes a capital increase of 45 million by SEPI, which will acquire 7.88% of the company, and the issuance of 105 million in convertible bonds. The challenge of regaining trust. The Minister of Transport, Óscar Puente, declared that his first contact with the next president of Talgo will be precisely to find out the status of the 107 series and settle the issue. Renfe awaits the appointment of the new person in charge to address the pending compensations, which it does not plan to give up. The key for the manufacturer is to increase its industrial capacity and above all avoid further delays in deliveries, with an order book that exceeds 4.8 billion euros and could reach 7,000 as the company consolidates its new structure. Cover image | Ernstkers (Wikipedia) In Xataka | In the search for a supersonic train, China tests a Maglev that will reach 4,000 km/h. The problem will be maintaining it

We have been talking theoretically about data centers in space for months. A company already has a plan to set it up in 2027

The Californian startup Aetherflux has announced which will launch its first data center satellite in the first quarter of 2027. It is the initial node of a constellation that the company has named “Galactic Brain”, designed to offer in-orbit computing capacity powered by continuous solar energy. The underlying promise. Aetherflux presents an alternative to the years of construction that terrestrial data centers require. According to Baiju Bhatt, company founder and co-founder of the financial firm Robinhood, “the race toward artificial general intelligence is fundamentally a race for computing power and, by extension, energy.” The company is committed to placing sunlight next to silicon and completely bypassing the electrical grid. How the project works. The Galactic Brain satellites will operate in low Earth orbit, taking advantage of solar radiation 24 hours a day, something impossible on land. Advanced thermal systems would eliminate the limitations faced by terrestrial data centers, which require large amounts of water and electricity for cooling. In addition, the constellation fits within Aetherflux’s initial plans: transmitting energy from space to Earth using infrared lasers. The competition is already underway. Aetherflux is not alone in this bet. Google presented in November your Suncatcher projecta plan to launch AI chips into space on solar-powered satellites. Jeff Bezos too expressed his optimism on large data centers operating in space in the next decade or two, a goal that Blue Origin has been working on for more than a year. SpaceX also works in use Starlink satellites for computing loads of AI. Musk himself wrote in The real obstacles. Although launch costs have decreased considerably, they remain prohibitive. According to recent estimateslaunching a kilogram with SpaceX’s Falcon Heavy costs around $1,400. Google calculate that if these costs drop to about $200 per kilogram by 2030, as projected, the expense of establishing and operating space data centers would be comparable to that of terrestrial facilities. In addition, the chips will have to withstand more intense radiation and avoid collisions in an increasingly congested orbit. The urgency. Big tech is colliding with physical limits on Earth. From 2023, dozens of data center projects have been blocked or delayed in the United States due to local opposition over electricity consumption, water use and associated pollution. According to the consulting firm CBRElimitations in electricity generation have become the main inhibitor of data center growth around the world. The Aetherflux Calendar. The company, founded in 2024 and which has raised $60 million in financing, plans to first demonstrate the feasibility of transmitting space energy through a satellite that will launch in 2026. If all goes according to plan, the first Galactic Brain node will arrive in 2027. The company anticipates launching about 30 satellites at a time on a SpaceX Falcon 9 or equivalent, although if Starship becomes an option, they could orbit more than 100 data center satellites in a single launch. The long term strategy. Aetherflux hasn’t revealed pricing yet, but promise Multi-gigabit bandwidth with near-constant uptime. Their approach is to continually release new hardware and quickly integrate the latest architectures. Older systems would run lower priority tasks until the life of the high-end GPUs were exhausted, which under high utilization and radiation might not last more than a few years. Cover image | İsmail Enes Ayhan and NASA In Xataka | OpenAI launches GPT-5.2 weeks after GPT-5.1: a maneuver that aims to cut ground on Google’s Gemini 3

the questions you have sent us (and their answers) about this television

Choosing a television is always complicated, but the TCL C8K It seeks to be the best choice for both movie buffs and gamers, and also has a sound adjustment with real-time adjustments. We have been testing it for several days, and now we bring you a video with all the answers to the questions that you have been sending us about it to our Instagram profile. TCL C8K Q&A We start the video by answering the question you asked us about your panel, explaining that it has the Fourth generation QD-MiniLED technology with CrystGlow WHVA panel. It offers a brightness of 4,500 nits, a high contrast of 7,000:1 and very vivid colors, making it a good option for movie buffs. We also talked about the colors, as well as the different modes it has and its customization capacity. You can adjust the image almost any way, and if this is too much for you, it has an AI with adaptive options to change the image depending on the environment. Then we go to a lightning round answering several questions, where we tell you that it is a “zero border” television that is almost borderless, that it can be viewed in split screen, and that it has WiFi, Bluetooth connections, and to send Chromecast and AirPlay content. In addition, we tell you the multiple HDR modes it has. The television is 75 inches, and has 4K resolution. Its dimensions are 1.65m wide and 95cm high. Yes indeed, The model has various sizes with different inches. In addition, we tell you that it has 4 HDMI, two of them 2.1 for computers and consoles. It also has USB, Ethernet port, optical audio output and the rest of the usual connections. In addition, we explain what its remote control is like, and we delve into its excellent Bang & Olufsen speakers and its functions to adapt the sound in real time, in addition to many other things and its functions for gaming. But the best thing is that you watch the full video to see all the answers we give to the questions you have sent us. This content is a collaboration and sponsorship between Xataka and the brand, but there is no agreement on the script or the selection of the topics. The editorial content is created entirely by Xataka.

Porsche owners in Russia woke up this morning without being able to start their car. And they have a suspicion

They said in Autonotion in 2019 that Russia was a country of extremes. They weren’t talking about the economy (at least not directly), they were talking about car sales. And the Russian market has always been particular, with Lada being the best-selling car brand and, at the same time, having the ability to sneak Porsche ahead of Peugeot. And Porsche lived a decade of love with Russia with constant growth. The wealthiest did not hesitate to opt for the luxury brands Germans. In fact, that report identified Mercedes and BMW as the tenth and eleventh most purchased car companies. In fact, despite the restrictions, Russians continue to buy Western cars, they explained in Motor1.com recently. Those continued sales have thousands of Porsche cars moving through the streets of Russian cities. Or they had them. Because overnight, car owners in Stuttgart keep reporting a problem as simple as it is obvious: their cars don’t move. No, they don’t work. Either they don’t start or they stop after traveling a few meters. The reason for the problem is already known. The origin is more diffuse. My Porsche doesn’t run They pick up their colleagues Motorpassion that since the last days of November, Russian owners of German sports cars are experiencing serious problems starting their cars. The problem seems to lie in the Porsche VTS (Porsche Vehicle Tracking System), a system that the German company offers as a protection measure. With it activated, the vehicle maintains a constant satellite connection so if someone steals the car it is easy to find its location. In that case, a thief must block the satellite signal but in that case the brand understands that, in fact, the car is being stolen and the car automatically does not start or stops after a few meters. This is what has happened in Russia. With a nuance, the Porsche system has incorrectly understood that hundreds or thousands of cars sold since 2013 have been stolen and, therefore, their starting is prevented. The reason is that these cars have lost the satellite connection for a reason that is still unknown. This automatically activates the system and, as we see, leaves the car inoperable. Rolf, the largest dealer group selling Porsche cars in Russia, has confirmed the latter. And the company ceased operations in the country completely in 2022, in response to the Russian invasion of Ukraine. Since then its users have been left without technical service. It is now believed that the lack of maintenance of the servers may have caused a failure that has broken that satellite connection and the Porsches have become a gigantic paperweight. The event is so striking that those responsible for Rolf have assured Russian media that the widespread shutdown “may be deliberate.” However, there is no conclusive evidence for the latter. If so, it would be a hybrid warfare maneuver especially curious. For now, what is certain is that there are hundreds of post-2013 Porsches completely stranded… and with their customers looking for desperate solutions. The companions of Motorpassion They report that some of them claim to have solved the problem with hard reboots, such as turning off the battery for 10 hours. The car would have picked up the satellite signal again at that moment and could start moving again. Others have achieved it rebooting the VTS system or, directly, removing it completely, which involves disassembling the seats and a good part of the dashboard. Whether it was some kind of computer attack or simply due to a lack of server maintenance, the truth is that hundreds of Porsche cars have been stranded and that speaks volumes. how hopelessly connected our cars are nowadays. Almost always, arguing or defending greater driver safety. Our cars have become a connected data center… whether we want it or not. The Porsche case is an example of how an interesting and useful system to prevent car theft can leave us with a completely stopped car if the system architecture suffers irreparable damage. And in this case we are not talking about a failure in the vehicle, we are talking about a direct attack against servers or satellites that directly allow our cars to move. Right now, a new one keeps constant information about our driving in a small black box. We are connected to a network with geolocation to make an emergency call with eCall, mandatory since 2018. Some modern cars can receive notices in your browsers of various incidents, How does the DGT want to send when detect a car stopped on the road with the V-16 beacon active. But it has even been proposed to use the data collected to force us to circulate around the city. in fully electric mode if we have a plug-in hybrid car or harness its power if it is detected that the batteries have not been recharged for too long. Therefore, technically it is possible to turn off cars remotely. It would be very difficult to order a concrete attack against a single vehicle since connected information sent from a car is supposedly anonymous and end-to-end encrypted. As long as that car has not been reported stolen, which can allow the police to contact the manufacturer and him order a remote shutdown. However, vulnerabilities that could leave hundreds or thousands of cars completely stopped or at the mercy of a remote control are one of the industry’s biggest concerns. Especially in a geopolitical context in which hybrid warfare seems to be increasingly present. Photo | Josh Berquist and Vadim Artyukhin In Xataka | If you do not have the V16 beacon you will be fined, but the director of the DGT proposes a grace period: “the agents will be flexible”

This is very economical and gives you four extra months

We are almost touching Christmas, a time when many of us start buying gifts, especially online. We can do it from our mobile phone, from a tablet or through a computer, but regardless of what device we use, The ideal is that we do it in the safest way possible. And for that, a VPN It can be a luxury for us. As you probably already know, there are free options available on the Internet. These work, although they are not as safe as they say they are. If you are looking for a quality one, Maybe ExpressVPN fits you: is one of the best VPNs out there and we can get it from 2.99 euros per month. The price could vary. We earn commission from these links Ideal for shopping online in a safer way We have talked countless times about VPNs. It is a tool that is great for many different scenarios, so it is one of those things that never needs to be installed on your PC, mobile phone or tablet. In fact, as we say, it can be great if we are going to buy on the Internet and we want to do it with the maximum security and privacy possible. With a VPN activated, we will pass all our Internet traffic through a secure tunnel which third parties such as cybercriminals will not be able to access. In this way, we will prevent anyone from knowing what we are doing and that no one can intercept, for example, our bank details when paying in an online store. Also, if we use a VPN while browsing the Internet we will be able to keep our IP address safe. This is quite important because it can prevent any site or store from storing more account information about us. It can also prevent, in the event of a data leak, that our address ends up in the wrong hands and could be used to impersonate our identity. To gain a little more security, betting on ExpressVPN is a good idea. It is one of the best VPNs out there, offering very good connection options, as well as connection speed and security. In addition, it has what they call ‘Advanced protection‘, a suite of tools that includes threat manager, ad blocker, and even parental controls. As we also indicated a little above, we can get ExpressVPN from 2.99 euros per month. This plan, the most economical that the company has, also offers us four extra months If we opt for its two-year modality, which is the one with this price (so we would pay a total of 83.72 euros for 28 months). With it, it should be noted that we have 10 simultaneous connections, so we can use the VPN on all our devices without paying more. You may also be interested in these other VPNs The price could vary. We earn commission from these links Private Internet Access VPN (monthly) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | ExpressVPN In Xataka | Best VPNs: guide with the 17 best services to protect your online privacy In Xataka | How to use a VPN on Android: what it is and how to configure it

We thought we “discovered” fire 50,000 years ago. We didn’t know how wrong we were.

For decades paleontology has maintained a clear distinction in history: it is one thing to use fire and quite another to create it at will. Something that seems very silly, but is essential since until now the evidence we had on the table pointed to the ability to light a bonfire from scratch They dated back 50,000 years. But this has changed. A big change. A published study in Nature He told us that we were quite wrong about this. A team of researchers has pointed out that hominids already possessed technology to make fire voluntarily 415,000 years ago. That is, 375,000 years earlier than we thought. Although what is surprising is that it was not even our species, but the early Neanderthals. Something that has been known after studying a site found in Barnham in England that has given the necessary evidence to reach the end of the matter. How do we know? At the moment we do not have a time machine to travel to the past and see what happened in our history. That is why this discovery makes it surprising that they used reverse engineering to reach this conclusion. The elements that were available at the site were not just ashes, but the “ignition kit.” Researchers were able to identify fragments of pyrite and flint axes, which can be used to make fire. Although the key here is that the pyrite It is not native to that area, but hominids had to intentionally transport it to make fire voluntarily. The mechanism is, in essence, the prehistoric version of a modern lighter: striking the pyrite with the flint generates sparks capable of igniting dry tinder. Confirming it. With these indications, anyone could think that it could be a random fire, and that is why advanced techniques such as archeomagnetism, micromorphology and spectroscopy were used. In this case, the results indicated that the sediments had been heated to more than 700 ºC, which suggests that it was a concentrated and fed fire. This is also added to the fact that the flint axes presented specific cracks caused by cycles of heat and cooling, indicating that fires were made repeatedly. A big jump. The importance of this discovery is monumental since until now we assumed that complete control of fire was a late skill. This discovery sets the controlled ignition clock back by 375,000 years compared to previous evidence from French sites. This tells us that the minds of early Neanderthals, who were most likely found in that area, were more developed than thought. In this way, transporting pyrite implies long-term planning, which is not an instinctive reaction to the cold, evidencing a cognitive ability to think about the future. The domain of fire. Making fire at will is considered a great evolutionary advance since fire can lengthen the day for nighttime socialization or even cook food to obtain more energy with less digestive effort. This also represents a great geographical expansion for the species, since 400,000 years ago Europe was going through a very important glacial period, which made the heat of fire essential for the species to perpetuate itself. Images | Mladen Borisov In Xataka | Neither lions nor hyenas: at the top of the food chain 30 million years ago, there was a “pig” weighing more than a thousand kilos

China is not only eating the West in electric cars or televisions. It also threatens Starbucks

New York is so damn big that it would be logical that the news of the opening of two coffee shops would pass unnoticed. After all, the city that never sleeps is full of places where one can taste (or pick up) a lattecappuccino, macchiato or any other coffee variation that comes to mind. The opening of the first two Luckin Coffee stores a few months ago in the Big Apple was however sneaked into media such as CNN either The New York Times and has inspired analysis of all kinds out of the country. Logical. After all, in just a few years Luckin Coffee has achieved bend your pulse to Starbucks in China. Now, for his landing in New York, he has chosen a place located barely 60 meters from one of their cafes. What is Luckin Coffee? If its name doesn’t sound familiar to you, don’t worry, it’s more than understandable: Luckin is a coffee shop chain founded in 2017 in China by Jenny Qian and Charles Lu and since then its expansion has focused mainly on the Asian giant. In 2023 he achieved a key milestone by surpassing Starbucks as the largest coffee brand in China and in recent years it has not stopped growing: from close to 16,200 stores that it had that year in China (more than double that of its American rival) has gone on to manage more than 20,000 in several countries. In July the company spoke of 24,097 points of sale spread across mainland China, Hong Kong, Singapore and Malaysia. During the first quarter of 2025 alone, it launched 1,757. After taking over the Chinese market, a few months ago the company announced his landing in America with two stores in Manhattan and Washington Square Park, an area popular with students. “This is just the beginning. New York, we are here,” warned Luckin in networks. Is it that important? The landing of Luckin Coffee in the US market has generated expectation inside and outside the country. Normal. Your surprise Starbucks in China in 2023 (both in sales and number of stores) had a symbolic value that goes far beyond the numbers. To begin with, because the Asian giant is one of the big markets of the American multinational. Starbucks has also been established in the country for some time: it opened its first establishment in Beijing in 1999, contributing greatly to establish coffee culture in a nation that has traditionally opted for tea. That’s why Luckin’s jump to the US has generated so much interest. How has it succeeded? With a bet well defined. At least until now, Luckin Coffee’s strategy has been based on three pillars. First, a dizzying expansion focused on gaining market share. Second, the user experience. Customers manage their orders directly through an app and in just a few minutes they can collect their orders at the counter, without any human interaction. The mobile application is not only dynamic; It allows the company to retain its customers by using discounts, bonuses and gamification. The third bet is a wide offer and, above all, affordable prices. During its landing in the US, the Chinese chain has decided to launch aggressive discounts that leave its coffees in less than two dollars, considerably below of what Starbucks charges for its drinks in the Big Apple. In fact there is who points that the American multinational’s strategy to stand up to its Chinese rival will be to move in the opposite direction: if Luckin focuses on app orders and low prices, Starbucks has proposed eliminate the premises of their network that only accept orders via app and for pickup due to their low “warmth”. The idea: return to the origin, to the traditional cafeteria experience. Does it only happen with Luckin? No. In fact Luckin is just one of many Chinese tea chains, hot potsdrinks… that are landing in the US to compensate for the changes in the Chinese market. How he slid TNWT in a recent analysis On the subject, there they find an excess of supply and an economy weighed down by the real estate crisis and weakened consumption, which leads them to look to the other side of the Pacific. One of the threats that its US competitors face is that this leap comes with aggressive tariffs. Gaining a foothold in the US market will not be easy. The Luckin case is a clear example. It has just opened its first stores in New York, but in front of it it has almost 17,000 establishments that Starbucks manages in the US. If the Chinese chain has demonstrated something, however, it is its resistance. In fact, it has managed to overcome the serious crisis it experienced in 2020, when an accounting scandal left it on the edge of the abyss. Since then it has not only managed to recover and grow. Now aspire to quote again in the USA. Images | Xataka In Xataka | China has just beaten the United States in the most unexpected fight: that of branded coffee shops

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