symptom

BYD sales have fallen 41% in China. It is the biggest symptom that something much more serious is happening in your industry.

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They are very specific days but the data is the data. And the data says much more because of what it hides than what it says at first. BYD has fallen 41% in sales during the Chinese New Year holidays. The problem is that the Chinese market seems to be slowing down. And BYD isn’t the only company feeling it. 41%. This is, as we said, how much BYD sales have fallen in China during the month of February 2026 compared to the same period in 2025. The data is provided by CarNewsChina where it is also noted that it is 9.5% less than last January, so the trend does not invite optimism. In the middle they point out that this fall coincides with a Chinese New Year that in 2026 has completely departed the month of February. These are days in which sales inevitably fall because citizens live immersed in the largest migration in the world and this year has been one of the longest festive periods in recent years. In 2025, these festivals occupied the last days of January so that during the remainder of the month they were able to reach cruising speed, which exacerbates the decline. The price war. BYD’s low sales are exacerbated by a stagnating local market. To continue encouraging sales, BYD, Tesla or Xiaomi are offering financing for seven years. Something common in our country but a rarity that is becoming consolidated in China and that makes another detail clear: there is no room to continue lowering prices. Already in January, the China Passenger Car Association announced that sales had fallen 13.9% compared to the same month in 2025. The situation was more complicated among “new energy” vehicles, as plug-in hybrids, electric and extended-range electric vehicles are called. In this case, the drop reached 20%. Obviously, for BYD, Tesla or Xiaomi, who only offer electric or plug-in cars, the former, the situation is more delicate. A must-see. Exporting has become an almost obligatory outlet for BYD. Although its sales have decreased in the local market, exports have exceeded 100,000 units and that represents a growth of more than 50%. And there are already four consecutive months with shipments of this volume, they point out in CarNewsChina. Although BYD’s progress had been slow in Europe until recently, in 2025 they grew 270% on our continent. January has also been a good year (they almost triple their position compared to January 2025, they point out in The Energy Newspaper) and is a boost to a policy that has opted to give more for less money within plug-in vehicles. If we talk about Spain, one of the most important countries for BYD right now outside of China, BYD has placed two electric cars among the 10 best-selling cars so far this year and another two among the five best-selling plug-in hybrids. Much more than a symptom. Although we have focused on BYD sales, what is clear is that in 2026, car sales will not start in China. In The New York Times They reflect the drop in the company’s share price, which has lost part of the support of investors. But the problem goes beyond the brand’s headquarters. Mike Smithfrom Washington and Lee University, points out to the American media that 40% of the vehicle production generated by China is not being used, according to his calculations. This is not the first time that there has been talk of Chinese overproduction of automobiles. The constant evolutions in the product have made products launched just a few months before obsolete, pushing the price war even further. And with a country overproducing cars and evolutions at a dizzying pace, it is logical that the customer stops purchasing, expecting a better car at a better price in the short term. Photo | EEYAUT Waihung on Wikimedia In Xataka | Same car, three names, three prices and one reality: China has chosen Mexico as the spearhead of its exports

OpenAI going from 70% share to 46% is the symptom of something more worrying: they have entered panic mode

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Between January 2025 and January 2026, ChatGPT has lost almost 24 points of market share among daily users of its mobile app in the United States, its main market. Gemini has gone from 14.7% to 25.1%. Grok, from 1.6% to 15.2%. In web traffic the pattern repeats itself. ChatGPT rose 50%, from 3.8 billion to 5.7 billion views. Gemini jumped 647%, from 267 million to 2 billion. OpenAI is still the leader, but it already has a real alternative in all aspects. Why is it important. When you lose 24 share points while the market grows 152%, something has broken along the way. And it’s not just technical leadership. It’s the narrative. Sam Altman sold OpenAI as the company that would reach the market first AGI. That promise mobilized a lot of capital, a lot of talent and a lot of faith. The AGI has not arrived yet. Meanwhile, OpenAI has had to become something else: a conglomerate that does quite a bit more, from chatbots to chips to a wearables. In Xataka The AI ​​of 2026 brings an uncomfortable truth: the most useful will be the one that watches us the most The business model problem. OpenAI… It earned $13 billion in 2025. It lost $12 billion in the last quarter alone. It has 40 million paying subscribers at $20 a month. There are 800 million monthly. It is still insufficient. The company needs AI to function as a business service, not just a consumer product. But there he is losing to Anthropic, which leads with 32% of the business market compared to 25% for OpenAI. Claude Code has become the favorite option for developers: 42% share compared to 21%. Google has 20% and counting. Meta controls 9% with Flame. DeepSeek barely 1%, but its model shows that the level of OpenAI can be replicated without the same resources. The great advantage of Google. Google doesn’t need you Gemini earn money tomorrow. It can afford low prices and red numbers for a long time, while perfecting the technology and integrating it into products that already work: the search engine, YouTube, Android, Chrome… OpenAI depends on ChatGPT to survive. The snowball in debt and payment commitments is too big. Sundar Pichai’s strategy is clear: not to place advertising on Gemini to maintain trust, but to try placing ads on the AI-powered search engine, where users see them as something to be expected. Google can learn without risking its brand. Yes, but. Altman has reacted with quite aggressive diversification. OpenAI no longer wants to be just a modeling company, but rather control multiple layers: from hardware to consumer applications. The objective is become too big to fall. That a hypothetical failure represents a systemic risk for the US economy, as happened with the banks in 2008. {“videoId”:”x9u4ml2″,”autoplay”:false,”title”:”Does Gemini 3 surpass ChatGPT? This is Google’s new AI”, “tag”:”Webedia-prod”, “duration”:”156″} behind the scenes. The dispersion is becoming noticeable. Banking is reducing its dependence on OpenAI. 18 months ago, half of AI use cases at large banks used OpenAI models. By the end of 2025, that figure had fallen to a third. While OpenAI loses focus, Anthropic wins them. Projects to be profitable in 2028. OpenAI, having moved the goal along the wayin 2029. Featured image | Xataka In Xataka |Google had a practically unsolvable dilemma with AI and its search engine. So you have chosen to create a subscription (function() { window._JS_MODULES = window._JS_MODULES || {}; var headElement = document.getElementsByTagName(‘head’)(0); if (_JS_MODULES.instagram) { var instagramScript = document.createElement(‘script’); instagramScript.src=”https://platform.instagram.com/en_US/embeds.js”; instagramScript.async = true; instagramScript.defer = true; headElement.appendChild(instagramScript); – The news OpenAI going from 70% share to 46% is the symptom of something more worrying: they have entered panic mode was originally published in Xataka by Javier Lacort .

IKEA has had to close seven large stores in China. It is the symptom of a much more important trend

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The real estate market was the great economic engine in China, but currently it is plunged into a deep crisis from which it does not seem that it will come out soon. Houses are not sold and, consequently, not as much furniture is sold either. If we add to this an increasingly strong online market and competitors with very aggressive prices, it is not surprising that IKEA is not doing very well. Seven fewer stores. IKEA China has announced which will close seven of its stores on February 2. These are seven large stores, known as ‘blue box’, located in Shanghai, Guangzhou, Tianjin, Nantong, Xuzhou, Ningbo and Zhejiang. After the closure, there will be 34 more operational stores in the country. Change of strategy. IKEA emphasizes that “we will move from large-scale expansion to focused development.” Its strategy is to move away from large stores and focus on local commerce. They plan to open ten small stores in the next two years, starting with the Dongguan store scheduled for next February. This strategy contrasts with the one they are following in other countries like the United Kingdom either USAwhere what they are closing are some small stores opened after the pandemic. Competence. As we said, the Chinese real estate crisis is one of the reasons why sales have fallen, but not the only one. The Swedish giant faces other difficulties, such as the emergence of new local competitors that offer Much lower prices and much faster deliveries. In this context, it makes sense that IKEA wants to focus on small stores and strengthen its online channel. In fact, recently They opened a store on JD.com. Online presence. In statements to South China Morning Posteconomist Fan Xinyu, attributes the closure to “a highly developed online sales market in China, a trend that has reduced the survival margin of physical points of sale.” It is estimated that in 2024 in China They delivered 5,400 packets per secondmaking it the largest online marketplace in the world. In this sense, we can say that in China it is more common to place an order online than to go to a large store such as IKEA. IKEA China. The Swedish company opened its doors in China in 1998 and went on to open 41 large stores. The company has not published financial data, but China continues to be among the ten markets where they sell the most. According to ReutersChina accounts for 3.5% of all IKEA global sales. Image | Wikipedia In Xataka | The founder of Ikea was one of the richest men on the planet, but his most famous trick is available to everyone

It is the symptom of a saturated sector

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You are waiting for an important order and you have verified that it was in delivery, but hours pass and no one calls. You go to see the tracking of the package once again and you find the dreaded “package not delivered due to absentee recipient” even though you have not left home nor have you received any calls. What is happening? A common problem. It has happened to all of us at some point and it is very annoying. Not delivering a package on time is understandable to a certain extent, but lying and saying you weren’t home really turns us on. Just do a search on social networks like reddit either x to find users very angry about this situation. Consumer organizations have also detected it: “It is a problem that worries us. It is quite common for them to not deliver a package and say that you have not picked up the phone or have not opened the door for them,” Manuel Vivas, OCU press officer, tells us. In the last two months they have received 14 complaints about this issue and Correos Express is the company that users most often mention in their complaints, but it is not the only one. A search on their website returns similar results in the case of Mail, SEUR, M.R.W., GLS and many more. Online commerce. It is the main cause of the increase in package deliveries. There was a boom during the pandemic, but since then the numbers have not stopped growing. According to CNMC dataIn the first quarter of the year alone, the online commerce business has grown by 18.2% compared to the previous year, exceeding a turnover of 25.7 billion euros and more than 474 million transactions. Packages. Many of these purchases translate into home deliveries that have caused the volume of parcel shipments to reach record figures. According to the CNMC Annual Report of the Postal Sector 2024in 2024, 1,216.6 million packages were sent, most of them less than 2kg. Almost half of the packages managed by large online platforms were delivered within 24 hours. According to the DBK observatory reportthe billing of the courier and parcel sector grew by 5% in 2024, exceeding 10,000 million in revenue. The delivery men. The growth of the sector has caused a boom in delivery job offers. However, conditions are not always good. According to the ETT Synergiethe average salary of a delivery driver ranges between 1,200 and 1,750 euros gross per month. This is if they have a contract and work for a large company, many other delivery drivers They are forced to become autonomous and use your own vehicle. In April of this year, El Confidencial published a report where several delivery people claimed to charge between 0.75 and 1.50 euros per package delivered. Other delivery drivers denounce endless days and more than 100 daily deliveries to get a decent salary. There is a lot of pressure to deliver the maximum number of packages per day and there are penalties if they fail. The trap. In a report from El Faro De Vigo Several delivery drivers talk about the “trap” of saying that you were absent. Many times delivery drivers resort to marking an incident to save travel, especially those who receive commission per delivery. “If you have an urgent delivery, but due to the area you are in, you can take away several deliveriesyou put “incidence”, for example, and deliver it later,” confesses a delivery man. Courier companies that receive a complaint about this issue have an easy time knowing whether or not the delivery person passed through the area, since the apps they use have a geolocator. The penalties for mismanagement of a delivery can be up to 40 euros, which for many of these delivery drivers means losing half or more of what they earn in a day. Claim. If we are marked as absent, in most cases we have to go to the branch of the delivery company to pick up the package. It is possible to claim the costs involved in going to the warehouse where the package was left, especially if we live far away and do not have a vehicle. The OCU receives many of these complaints. “We collect the complaint and transfer it to the company, we do mediation work (…) The client has the right to complain, but for most people it is not worth claiming the 10 euros for the taxi because it involves more effort than going to pick up the package,” Manuel Vivas tells us. In addition, it must be taken into account that many times the person making the delivery simply acts as an intermediary. According to Manuel, “The customer does not have a contractual relationship with the delivery company (…) the claim must be addressed to the company where the purchase was made.” That is, if we have made the purchase on Amazon, even if it was Seur who made the “non-delivery”, we must complain to Amazon. Image | Kampus Production on Pexels In Xataka | In China they believe they have solved the saturation of delivery people: robots traveling by subway to deliver packages

Steam gift cards have become an unequivocal symptom of something increasingly worrying: love scams

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“I work in a store where we have Steam gift cards. Today an older lady came twice and bought cards worth $ 500. It turns out that $ 1,600 has been spent in recent days. How is it possible for someone to need so much money for Steam? “ The message published it A Reddit user that he showed his concern for the lady, and suspected that he was perhaps being scammed. Most like that it was happening just that. It is a case of book of Scam of love. One that over the years, of course, has adopted several forms and has ended becoming an epidemic. These types of scams usually have the same modus operandi: The scammer creates a false identity to gain the trust and affection of a victim. Many of those victims are older people who feel alone and find a company (and hope of something more) in those conversations. They usually use attractive profiles and create intense emotional relationships. The scammers dodge a personal meeting at all costs. They always live outside, on an oil platform, or work in the armed forces in some country in conflict. Once they earn that trust, they request money under various excuses. For example, medical emergencies, trips or investments. Precisely the way in which these payments require is what varies. One of the methods used by some scammers It is cryptocurrency paymentbut that is usually a complex way for older people and without computer knowledge. In recent years a method has especially imposed on others: Gift cards. These gift cards – for example, of Steam, but also from Google Play or Netflix, among others – are a perfect way to request money because, in the first place, they are irreversible transactions, and secondly, because they allow scammers to hide their footprint since they are anonymous and very difficult to track. A dangerously ideal means for scams These cards are simply codes that are once held by the scammer can be converted into money in different ways: They can resell them in gray resale markets online or in forums such as Telegram. They also usually resell them to attract buyers They can redeem them in false or third -party Steam accounts, and then they can sell those games as gifts to other people. They can even recharge false accounts and then resell them to gamers interested in them. They may also convert the balance of these cards into cryptocurrencies. Not directly, but through intermediaries They do accept gift cards as payment method for cryptoactive. Or use those cards legitimately and buy games or digital content that they then give. That serves to appear that they are generous in later scams in those that use those gifts as bait. In those scams of love, this type of Steam cards therefore become an ideal way to “facilitate” the victim to send money and do so in a very difficult way to monitor. Older people are the favorite victims of scammers –They have seen cases by everywhere, some that go from Notable Simply extraordinary– And that’s why it is important to try to alert them. Here the stores and shopping centers that sell these types of cards should have some type of policy to detect too frequent purchases of these cards and for Notify potential victims of this type of scams. For the rest of the users, a petition: do not buy gift cards through unofficial roads: otherwise, we are likely to contribute to the problem not mitigating. In Xataka | A “fine” on the windshield, a QR and a false website: thus begins the scam that tries to steal money from your card

In Spain a book is published every six minutes. It is the symptom of a bubble that does not stop inflating

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When talking about the health of the editorial industry in Spain, publication figures are usually used to justify the good condition that the book business lives. However, rapid accounts lead to thinking perhaps just the opposite: excess launches may be hypertrophy the bookstores, which are suffocated by a series of very uninjury side effects. How much is published? The Latest public data from the Ministry of Culture They speak of 92,000 books a year with ISBN, that is, more than 250 books a day. Every minute, six books. And that telling only the launches with legal deposit, that is, we do not count the self -edge (last year, it was around the three newspapers … By author) For platforms as widespread as Amazon. That do not count as part of the editorial cake but add thousands of potential titles per month to the mountain of slopes of the troubled readers. Success is what is sought. Why so much novelty? There are a number of reasons that make up a very complex ecosystem to explain this production overdose. On the one hand, it is an editorial strategy for compensate for the fall in sales by book: except Bestsellers And specific successes, the books sell less, the runs are lower and the publishers multiply their offer to cushion it. From there comes a constant publication and search of that new success that supplies the previous one. The fact that Increase global income Although the runs fall, it is proof that The strategy works. Oihan Iturbide, former Editor, counted in the jump that “the editorial industry looks more like a fast food chain than a restaurant with a good homemade menu: the key is in volume, not in quality.” Many are. On the other hand, there is the proliferation of new publishers: In 2024Spain had approximately 3,160 active publishers. It does not imply a very notable change with respect to previous years (comparable to 2016, and notoriously less than 3,564 of 2009, year with Spain in a very different economic context). Of these, only about 2,000 publishers launch more than 10 titles per year, and only 13 exceed 700 annual titles. Is it a note of diversity and vitality of the sector? Yes. But also of the enormous contrast between the large Spanish editorial groups (Planet and Penguin Random House, more Santillana in the educational field) and the rest: According to the Federation of the Editors Guildthree out of four books come from these groups. The distribution fish. This overproduction atmosphere (Rubén Hernández, by Errata Naturae, Talk about those 92,000 books per year “One third is returned to the darkness of the stores and is probably guillotine”) is contaminated with the complex distribution system in Spain. This is also Hernández: “The publisher publishes with a price (…) of 10 euros and it is sent to the distributor. The bookseller buys it with a discount close to 35%, from which he obtains his benefit, and pays 6.5 euros to the distributor, which stays 2 euros and pays the remaining 4.5 euros, that he does not pay him, but offers him a loan. “ The snowball continues to grow: “In turn, the distributor claims to the editor of his 4.5 euros, which he does not pay him, so he contracts a debt. And to reimburse it, the editor has no choice but to invest the 4.5 euros he has won (but he must) in another book that, after arriving at the bookseller, activates his credit, while the distributor enters another 2 euros. Book, the editor and the bookseller receive debts or credits. A vitiated system very similar to a bubble that continues to grow without brake. Are all bad news? No: the evidence that it is published too much allows publishers to realize that The situation can become unsustainable. Possible solutions to Very vicious system of returns in bookstores. The excess of supply is not bad in itself, unless it leads to overproduction and atibor the system until it is bursting. It is obvious that six books per minute are too many, but … who is the first to start with the cuts? Header | Photo of Pierre Bamin in Unspash In Xataka | Adult books are therapeutic. But behind there is a framework of demands, plagiarism and complaints

The most viral success of AI is at the same time a symptom of its problems as a daily product

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The AI ​​had ceased to surprise us. And then the “ghiblation” of images and the Internet arrived He went crazy. In recent days we have lived a fever for converting all kinds of images –And even videos– To imitate the style of Miyazaki teacher and the mythical creations of his Studio Ghibli. The phenomenon has served to make AI at least for a few days again. And that is precisely the problem. Saturated from AI. The appearance of Chatgpt in November 2022 has unleashed an explosion of AI, but after the initial earthquake things have relaxed. Although there have been notable advances, we have “accustomed” to AI, and technology seems relegated to the background for most users. As my partner Javier Lacort said in his reflection of a few days ago, we have seen ourselves immersed in “an universe of impenetrable jargon that was moving the conversation about AI from the initial astonishment to arid technicism.” AI lives from “magical” moments. We saw it with Deepseek A few months ago, and we see it again with the Studio Ghibli style images. Until those “magical” moments occur, the AI ​​does not just set among the general public. There is certainly a moderate use among the population and there are also niches that use it intensively –The program of programmersfor example – but people lack something crucial: an App. What do you use AI? The current options are undoubtedly striking in the creative field and also as assistance for professional tasks, but for now the chatbots have not infiltrated our lives as they did for example internet search engines. They solved a more pressing problem – finding what one was looking for on the Internet – but for the moment AI does not have just replaced them and is not used massively. Looking for an AI that is a google for daily use. The search engine revolution is probably one of the inevitable conquests of the future for AI. We are seeing it with perplexity And the search engines that OpenAi so much Like Google itself They are offering users. These platforms will not totally move to the traditional search engine, but one thing is evident: every time we look more with Chatgpt ” – or any other chatbot – and the growth of that trend seems unstoppable. At the moment Gartner’s cycle of expectations is very well reflected the AI ​​phenomenon. It seems that we have reached the peak of oversized expectations, and we now fall into disappointment avism. Source: Wikimedia. Beware of disappointment abyss. The Association for the Advancement of Artificial Intelligence (AAAI) published these days these days A study conducted by 24 researchers from AI. It included a section entitled “Perception of the AI ​​VS reality”, and in it there was talk of the well -known cycle of expectations of Gartner. The consultant itself estimated that expectations and Hype For the generative AI had already exceeded its highest peak. AI is not so much (for the moment). 79% of the experts surveyed in that study indicated that the current public perception of AI capacities do not correspond to the Reality of research and development in this field. In fact, 90% claimed that this is conditioning the investigation, and of that figure 74% revealed that the areas in which they are being investigated are areas where there are still many expectations. So we are not going to get to the AGI. The most important companies in this area have a common goal: to achieve a AGIthe Holy Grail of Artificial Intelligence. However, these same experts do not have too much hope that we will develop it. 76% of the 475 respondents indicated how to climb (more data, more GPUS to train models) will not be enough to reach an AGI. We need a different approach, and those experts advocate prioritizing issues such as security, ethical governance and a gradual and more responsible innovation instead of this apparent frantic career that does not think about the consequences. Waiting for the next Bombazo of the AI. The fever for “ghibliization” seems to have relaxed significantly and surely in a few days or weeks it is blurred as a striking option more than one AI that excites us to pull – before the Grok 3 censorship imagesfor example – but do not conquer permanently. At the moment it seems that this will continue to be the norm, and now we are waiting for that next pull and perhaps that Killer App that can mark a turning point in the adoption of AI. OpenAI and his rivals need Hype. Meanwhile one thing is evident: what companies sell us (“we are close to the AGI” or “with AI you can do everything Better and faster“) is away from reality. They sell expectations and Hype. TOI remove the best example is OpenAi, which needs that message to continue raising Gigantic investment rounds that allow you to continue burning money As if there were no tomorrow. In Xataka | “In a year or two code editors will not exist”: four programmers explain the Vibe Coding revolution

Banco Santander will close more than 200 physical offices. It is the most visible symptom of traditional banking metamorphosis

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Santander plans the closure of the largest number of offices in Spain from the pandemic. According to Digital economymore than 200 branches will lower the blind this year. The arrival of Ignacio Juliá – a manager with DNA DNA forged in ING – to the direction of Santander Spain is no accident. It is a symptom. Similar to what happens to other Ibex companies – as Telefónica debating between transforming between technology company or assuming the decline as a traditional teleco-, Classic banking has an existential dilemma ahead. On the one hand, Maintain physical offices has become a financial ballast to the Neobancoswhich operate with infinitely lighter and more efficient structures. On the other hand, those same offices They are a competitive advantage for certain demographicparticularly among over 60 years, who concentrate a large part of the financial assets in Spain. Neobancos have gained ground in basic operation and current accounts, but still have important limitations in more complex products, such as mortgages or heritage management. Santander himself has recognized your annual report “The value of the human connection” provided by branches, especially for vulnerable clients, while simultaneously advances towards what defines as “a digital bank with branches”. The Ying and the Yang. Investment management is that space that still has traditional banking to uncheck from the Neobancos, where even the face to face with the manager (the one who gives a branch) can be an incentive for the client. There they face independent platforms, such as Trade Republic or the Spanish Indexa, with increasing traction, better fame … and lower commissions. Of course, they do not usually have exclusive products for large heritage, more complicated land for Fintech. Santander has no urgency for these changes. In 2024 he got a record benefit of more than 12,500 million euros. Your current business model is still profitable. The issue is whether the digitalization strategy combined with selective physical presence will be sufficient to maintain its relevance when the digital generation becomes the main segment with heritage. Traditional bank is not disappearing, but it is in full metamorphosis. It is looking for a balance between digital efficiency and the added value that human interaction provides. In Xataka | The digital counterrevolution reaches the classrooms: seven CCAA backs down with the screens and mark a change of trend Outstanding image | Santander Bank

The contestants of ‘The island of temptations’ have made a new face after the program. It is a symptom of something else

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This year, the island of temptations has become a viral phenomenon, and much of the prominence has fallen to a particular person: José Carlos Montoya. However, this edition has not only managed to be the most seen of all editions, According to Mediaset herselfbut it is also the edition where the aesthetic touch -ups of the contestants have attracted attention to the networks. Many touch -ups. In this edition, the program has had a total of seven couples. Although five initially entered, during the recording two more were added after the departure of others. As a result, we have seen 14 participants, many of whom, when leaving the realityhave decided to undergo various aesthetic treatments, Most in the same aesthetic centerranging from the use of botox and hyaluronic acid to rhinoplasties and lipotransferences. The most radical changes. Of all the casting, three have been the most commented due to the magnitude of their aesthetic changes: Álvaro Rubio, Tadeo Corrales and Guillermo Zamora, the latter a tempting. First, Álvaro has decided to perform a lipotransference, As the clinic shows in networkswhich consists of eliminating the fat from the abdomen and the flanks to transfer it to the buttocks. In addition, a Botox jaw and injected profile has been performed. It is followed by the case of Tadeo, who has undergone a total facial change. Unlike his classmates, he went to another professional, Who shared the process in networksmentioning the use of hyaluronic acid and neuromodulators. Finally, Guille, whoever was tempting hyaluronic acid has been applied, According to 20 minutes. Both Tadeo and Guille have been very questioned and viralized on social networks for the obvious change in their face. Revert the touch -ups. The case of Bayán al Masri and Stephany Pérez, who have decided to go together to remove the filling of their lips to replace it with a more modern technique, as they explained in their mtmad channel. For her part, the participant Alba García, the youngest in reality (21 years), I wanted to get Botox, but the doctor He has decided that would not be convenient due to muscle tension. A trend beyond reality. After Scrolle In social networks everything mentioned, this boom of aesthetic touch -ups is only a reflection of a greater trend: the exponential growth of aesthetic procedures among the youngest. In fact, according to an independent perception study promoted by the Spanish Society of Aesthetic Medicine a 47% of the population It has undergone an aesthetic intervention. However, this affects both men and women and a study conducted by the same entity showed only women exceeded men by 2.2%. However, where is all this pressure from beauty standards? The aesthetic pressure. In Tiktok or Instagram there is a high number of Reels dedicated to aesthetic treatments. This social pressure and the obsession with self -image are fed by viral tendentials, such as extreme morning routines, Fixation by a perfect denture either the use of Gadgets To look better. It should be noted that it is spreading among men A beauty standard that women have been dragging for many years. On the other hand, these applications have ultra -up filters that have caused an increase in the demand for aesthetic surgeries. According to several studies, Constant access to retouched images generates a digital dysmorphia that drives young people to look for aesthetic medicine in replicating these unattainable standards. The debate is still open. From Telecinco himself They have asked To all contestants about the fact of becoming aesthetic touch -ups, the answer has been homogeneous: “Everyone does what they want with their body.” Here the question that would have to be done is that we are facing a generation that seeks to feel better with itself or in the face of a social pressure disguised as self -care. Image | Tiktok and Instagram Xataka | From collagen to hyaluronic: we have gotten into a scientific career to improve the quality of our skin

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