Sports

It’s not that Apple is going to broadcast F1. He is building the “iTunes of sports”

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Apple has closed the rights to Formula 1 in the United States for five years and 750 million dollars. But looking only at the price is missing the pattern: it is building a vertical sports platform where it controls broadcasting, statistics, context and extra content. An ecosystem. The inventory. In less than three years, Apple has accumulated: Exclusive MLS Rights worldwide ($2.5 billion until 2033). F1 rights in the United StatesApple is accumulating broadcasting rights, launching its own apps and structuring a closed ecosystem against the traditional broadcast model from 2026 (150 million annually). AppleSportsfree app launched in February 2024 with real-time statistics. Sports integration in Apple News, Apple Maps, Apple Music and Fitness+. The model. Unlike MLS, where matches require a separate subscription, F1 will be included on Apple TV ($12.99 per month in the United States). The playoffs of the MLS have also become free for subscribers. Apple is keeping it simple: one payment, sports content included. F1 TV Premium, the competition’s own service that costs $16.99 per month, will be included at no extra cost for those who already pay for Apple TV. Between the lines. Apple is not seeking immediate profitability with sports rights. Seeks to anchor users to the ecosystem. Each broadcast supports Apple’s association with sport and can be an opportunity to sell more subscriptions to Fitness+ (there is F1 content that will be integrated there) or Apple One, or more Apple Watches ultimately. The strategy is the same as with Apple Music, TV+ (now ‘AppleTV‘) or iCloud: the content is the hook, the ecosystem is the business. Telefónica, DAZN and traditional broadcast companies now have to compete against those who can afford to lose money on rights because they earn elsewhere. The same thing that happened to Netflix when Amazon or Apple itself entered its business. He timing. The F1 movie, starring Brad Pitt and produced by Apple, has raised $629 million and has become the highest-grossing sports film in history. Apple has been working with F1 for three years. The rights agreement is not coincidental: it is the next phase of an already consolidated relationship. F1 has grown exponentially in the United States thanks to ‘Drive to Survive‘ from Netflix. Apple has detected the exact moment to enter: when the public is built but before the market becomes saturated. With Brad Pitt’s movie, Apple launched a huge marketing campaign disguised as a movie and validated its own products as suitable for the film industry. Yes, but. This model only works with great financial muscle. ESPN paid 85 million annually for F1. Apple has doubled the figure without blinking. Netflix has not shown great interest in live sports. Amazon bought the rights to the NFL and Ligue 1 at the time, but has not gone further. Apple is creating something different: a layer that wraps sports in its technology. The Apple Sports app does not currently include any of streamingbut it is a hub that will be able to direct traffic to Apple TV. The threat. If it works, Apple can bid for European rights: Premier, Champions, LaLiga… They have money, technology, brand and 2 billion active devices. The problem for traditional TVs is not just that Apple enters their market. It’s that you can afford not to make money from it for years while you build your platform. In Xataka | The new Apple M5 is a potentially monstrous chip, but the surprise is where it makes the real leap: in the execution of AI models Featured image | Apple

five discounted smartwatches to play sports or wear on a daily basis

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Huawei usually has a good assortment of offers in its official store that range from its mobile phones to some smartwatches. And during these days, the brand has launched some offers on its most recent models and those of some of the previous generations. If you are looking for a good smartwatch that has a good price, in this article we are going to review what the five best offers that the official store has right now. Huawei Watch Fit 4 by 139 eurosa sports-oriented watch with a nylon strap that has a stylish design. Huawei Watch GT 4 by 149 eurosa watch launched in 2023 whose screen is a delight and its battery one of its strong points. Huawei Watch GT 6 by 219 euros when using a coupon, with a premium design and a very complete health, sports and well-being section. Huawei Watch GT 6 Pro by 349 euros by using a coupon, a watch that opts for titanium and offers excellent autonomy. Huawei Watch 5 by 379 eurosa watch with a very good screen and very precise health measurements. Huawei Watch Fit 4 He Huawei Watch Fit 4 It is one of the smartwatches with the best quality-price ratio of the brand, especially now that it is on sale for 139 euros. Includes a nylon strap of very good quality – I personally prefer it to the silicone ones – and has a good 1.82-inch AMOLED screen that offers a maximum brightness of 2,000 nits. Additionally, it comes with a good assortment of sports modes and a very practical rotating crown. The price could vary. We earn commission from these links Huawei Watch GT 4 If we want a smartwatch similar in price, but with a more elegant design, the official store has the Huawei Watch GT4 by 149 eurosalthough right now MediaMarkt has it a little cheaper, since it is on sale for 129 euros. It is a watch launched in 2023 which stands out mainly for its screen, which is a delight. It is also worth mentioning that its design is impeccable and that it includes a very generous battery, offering a autonomy of about 12 days. Huawei Watch GT 4 (46mm) The price could vary. We earn commission from these links Huawei Watch GT 6 If we refer to the current generation of the brand, despite the fact that it was launched very recently, the Huawei Watch GT6 46 mm is now on sale for 219 euros when selecting the 30 euro coupon in Huawei’s own store. You can also purchase the 41mm configuration for 199 euros using the 50 euro coupon. The Huawei Watch GT6 is a smart watch that we really liked and that has an obvious premium and elegant design. It has outstanding autonomy up to 21 days (46 mm) or 14 days (41 mm) and includes a very complete section on health, sports and well-being. Huawei Watch GT 6 (46mm) The price could vary. We earn commission from these links Huawei Watch GT 6 Pro One step above we find the older brother of the previous watch, the Huawei Watch GT6 Proa smartwatch that is now on sale in the official store for 349 euros when selecting the 30 euro coupon. It has a markedly more square design than the GT6 and a titanium construction. It also has an excellent screen and its battery offers a theoretical autonomy of up to 21 days. Huawei Watch GT 6 Pro (46mm) The price could vary. We earn commission from these links Huawei Watch 5 Finally, the official store also has an offer on Huawei Watch 5: by 379 eurosbesides Includes FreeBuds 6i headphones and strap. It is a watch that stands out mainly for its X-TAP technology, which through its sensors offers an improvement in monitoring precision. In addition, it also has a very elegant design, its construction is made of titanium and it includes more than 100 sports activities. Huawei Watch 5 + Huawei FreeBuds 6i + strap The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Eva R. de LuisHuawei In Xataka | The best smartwatches (2025): their analyzes and videos are here In Xataka | Best smartwatch in quality price. Which one to buy and 10 recommended smart watches

The buzzword in the world of sports and weight loss is “autophagy.” Sounds good, the only problem is that it’s bullshit

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On December 7, 2016, Yoshinori Ohsumi He stood on the stage of the Medical Classroom of the Karolinska Institute in Stockholm and began to explainin detail, “the discoveries of the mechanisms of autophagy.” Three days later, in front of a completely packed auditorium, won the Nobel Prize in Medicine and Physiology. Now, dozens of people are dedicated to using these mechanisms to lose weight. Isn’t it a beautiful example of the value of basic science? It would be, in fact, if it weren’t for the fact that it’s all a hoax. Autophagy exists. Of course yes: as I say, the 2016 Nobel Prize went to its discoverer. It is a cellular mechanism that recycles damaged components. We know that when nutrients are lacking or there is stress, the cell wraps parts of itself (damaged proteins, old organelles like mitochondria) in double-membrane vesicles called autophagosomes, which fuse with lysosomes to degrade and reuse those components. It is something essential in cellular life. Basic, essential: essential to preserve the functionality of tissues throughout life. This maintains internal well-being, obtains extra energy or materials and contributes to cellular defense. It reaches such a point that a few days ago, the journal Nature Immunology explained in detail how all this is a fundamental piece in longevity. What’s the problem then? Measuring its effect on humans is complex. After all, direct markers They are difficult to grasp outside of biopsies or highly controlled laboratory conditions. Indirect markers abound, yes; but they are not very specific. This makes us know that prolonged fasting activates the mechanisms of autophagy, yes; but we don’t know anything about anything like intermittent fasting or any type of diet doing that. In fact, even when we can see increases in autophagy gene expression, we cannot make the leap to clinical benefits. So… Can it be used, then, to lose weight? Well no. The truth is that selling it as a “trick” to lose weight is going too far: weight is lost due to a caloric deficit, not by “eating yourself.” Ultimately, all the examples given are nothing more than the extrapolation of isolated cellular models. There is no no kind of scientific evidence that endorses any of that. The only thing we know about autophagy at a clinical level is that, well, it sounds good: it sells. And, really, that’s enough. Saving the distance, ‘autophagy’ is the new ‘quantum diet’: something that sounds scientific, that has the endorsement of the community of experts and that means absolutely nothing. A perfect breeding ground for charlatans. Is it a scam then? I wouldn’t say that much. What’s more, we may find out in the next few years that autophagy mechanisms do indeed do things in normal diets. The important thing is that, along the way, all those who want to take advantage do not destroy the credit that Oshumi achieved with his revolutionary work. Image | Marco Vitiello In Xataka | The lies of the nutritional pyramid: from pedagogical tool to corporate battleground

If you want to get media attention, nothing like boycotting a sports competition

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The return to Spain 2025 is living One of his most complicated years At the image level. With a transnational scope that had not been seen in a sporting event in our country, a boycott is interrupting races with pro-palestine claims, obtaining media attention that exceeds the strictly sports. The return organization affirms that it will take legal measures in a conflict that has served to put several issues on the table: the Sportwashingactivist coordination and supposed neutrality of sporting events. What is it. We are facing a coordinated campaign of protests against the participation of the Israel-Premier Tech team, motivated by Israel’s actions in Gaza and, additionally, denouncing The call Sportswashing (Use of sport to clean the international image of a country). The actions have been organized by the BDS movement (boycott, divestment and sanctions) and the solidarity network against the occupation of Palestine, together with platforms and groups from various regions of Spain and Europe. For several stages of the Vuelta, especially since its entry into Spanish territory, groups of activists They have cut the roads At the passage of the Israeli team, showing banners with messages such as “neutrality is complicity. Boicot to Israel” and Palestinian flags. These protests (almost always peaceful) have been broadcast live, where the detention of some protesteras happened in the Tamos’s counterreloj in Figueres (Girona). What reactions have been to the boycott? Mostly support: political parties such as Podemos, IU and Minister Sira Rego (Summar), have demanded the exclusion of the Israeli team and supported the legitimate right of demonstration. On the other hand, the organization of the competition has opposed the boycott firmly: its director Javier Guillén has described the interruptions to the passage of the Israel-Premier Tech team as “acts of violence” And he has announced the presentation of complaints before the police, claiming security reasons. Guillén has declared that all claims are legitimate only if they are channeled peacefully, and that it is not contemplated to expel the Israeli team, defending that it participates by “sports merits”, although they admit be aware of the “political climate” Around the team. Two cyclists have retired from the competition: The Canadian Derek Geefourth in the last turn of Italy and the Danish Jakob Fuglsang, who expressed his relief from Not having to dress the colors of Israel-Premier Tech more. European scale This boycott has become the largest sports campaign against Israel ever seen before in Europe. One of the reasons is that, due to the nature of the competition, which is not restricted to the walls of a stadium or the limits of a Ciudad, it has had follow -up in various cities of the country. The woven network between citizen platforms and international activists demonstrates the capacity of digital activism to mobilize resources, strategies and broad actions in a short time. The organizing platforms have highlighted the scope of the boycott, related to it, According to the public newspaperwith which he lived against the apartheid of South Africa, and where the boycott allowed him to Paíos will be expelled from different competitions from the Olympic Games. Sports and its global reach demonstrates an important tool for political protest. The problem of Sportwashing. Organizations are denouncing the use of Sportwashing by Israel to wash its image, a complaint that connects with the voices that They heard against the participation of the country in Eurovision for similar reasons. It should be remembered that after the invasion of Ukraine, Russia was expelled from the returnwhat makes you think for boycott promoters in a double standard in favor of Isarl. The impossible sports neutrality. Although the organization of the Vuelta defends the presence of Israel, taking into account strictly sports criteria, the promoters argue that Sport is an intrinsically political space and that the alleged neutrality only serves to perpetuate injustices. In sports media and In social networksthe debate is on the table: the limits of the protest in sporting events, the role of sponsors and the Ethical responsibility of sports institutions These are issues that, at least, this boycott has served to introduce sports discussion, which is undoubtedly extremely healthy. Header | Israel Premier Tech In Xataka | Rosalía launched a statement to dodge the controversy over Gaza. There are those who think it has not been clear enough

There is an open debate about sports motorcycles and the DGT has not been left out

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The motorcycles have become the last refuge of the maximum sportiness expression that we can see in the streets. Faced with increasingly heavy cars and monitored by the European Union, motorcycles continue to maintain low weight maximum (relatively), stratospheric acceleration and tip speeds that take away the hypo. And, of course, there is an open debate. “With head”. The statement is the renowned Italian pilot and journalist Nico Cereghini who pointed in the Italian media Moto.it That “as bikers, if we only thought with head, today we would all be with 20 or 30 hp of maximum power under the back.” Then he points out: “But every passion has little rational, as is known. Emotions are sought, they are chosen with the stomach and with the heart.” In his column, Cereghini says that it will not be the users who opt for rationality, so he wonders if manufacturers should not “take care of establishing limits, before the legislator does it in their place.” “They are very busy packaging dreams, deceiving the consumer that they can run very fast, it is not known where or when.” A debate that is not new. Cereghini’s reflection is striking for his weight in the public debate of motorcycling but is not new. In the 90ssports motorcycles were completely dismembered with maximum infarction speeds that exceeded 300 km/h. The most striking were Japanese motorcycles, excessive powers and an electronics that almost shone due to its absence. Aware that this could be a problem and that they began to enter a crazy race to reach 400 km/h on a street motorcycle, someone decided to put some sanity and A gentlemen’s pact was signed To limit power … at 299 km/h. The DGT has its opinion. And, of course, it is not very close to that of speed fans. Pere Navarro, director of the DGT, I already pointed out last year that “a 200 -horsepower motorcycle with 200 kilos is Made for the circuit and on the road it has a special danger, everyone has to be aware of it. “ From there, the bulles shot up. As usual with the DGT, social networks were filled with comments ensuring that traffic was going to ban this type of motorcycles but as they remembered in Motorpasion motorcyclethere was nothing on the table and, in fact, they cannot make this decision for themselves. Has any measure been taken? These motorcycles with a supercar power weight have always been in the spotlight but almost surprising that, seeing the efforts that have been taken by self -limiting cars in Europe with a Arsenal of ADAS systemsthe focus on this type of machines has been minimal. Already in 2008Pere Navarro made statements in which he was favorable to apply a limitation to 100 hp for motorcycles. This proposal was studied in the European Parliament at the request of France, which already applied the measure, but did not go ahead. The French exception. In France, Motorcycles have been limited to 100 hp between 1985 and 2016. In the 80s it was considered that this 100 hp barrier should not be overcome, establishing a red line that they considered too dangerous. Then the market was saturated with motorcycles between 50 and 70 hp and safety among motorists was minimal. In 1995, Europe decides that countries that want to take advantage of this limitation are in their right to do so but only France follows this path. After many debates and resources, the European Union established in 2012 a New regulation for motorcycles and eliminates the French exception that rises in 2016 by European mandate. An anachronistic situation. The world of yield represents something almost exceptional right now. We could say that it almost seems anachronistic that a motorist can reach infarction speeds when damage is usually much more serious in a motorcycle accident than in the car for obvious issues. Of course, the European Union has done everything possible to limit the latter. But it is not only a matter of regulations. Among cars manufacturers too They begin to be common Limitations at increasingly low speed. Good for technical reasons (electric car) or claiming security reasons (like Volvo) But it is evident that speed begins to see with bad eyes. With such bad eyes that even in Germany There are more and more favorable voices to the limitation of speed in the mythical autobahn. Photo | Sling In Xataka | If the question is how to get to 250 km/h in just 6 seconds, the answer is very simple: with a steam motorcycle

The United States and China seem to compete in ia. The reality is that they play completely different sports

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Everyone talks about the “career of AI” between China and the United States as if it were a competition where one will win and another will lose. But in reality there is no career because everyone is playing a different sport. The United States invested 100,000 million dollars in AI in the first half of 2025, pursuing AGI as a technological religion. His philosophy is clear: spending billions today to control the future tomorrow. Giant proprietary models, infinite parameters, the search for the Holy Grail of the AGI. China, meanwhile, has not allocated amounts equivalent to its technological sector. Its approach is as pragmatic as Chinese culture itself: to capture market now, monetize in applications later. This divergence does not arise from abstract philosophies, but three concrete structural forces: Chips scarcity. The OCTOBER US SANCTIONS 2022 They cut Chinese access to the most powerful NVIDIA chips. The paradoxical result: China was forced to innovate in efficiency. Deepseek He managed to match the performance of GPT-4 spending eighteen times less money. Technological restriction forced an economic advantage that the United States, with all its hardware, cannot easily replicate. Capital scarcity. The Chinese risk capital collapsed after the regulations of 2022. Chinese the startups collect funds only after demonstrating product working and real metric uses. In this context, opening the source code becomes the smartest strategy: free marketing, viral adoption and developer ecosystem without acquisition cost. BAICHUAN AI AND ZHIPU AI They achieved financing from Alibaba and Tencent precisely after publishing their open models and demonstrating traction. The concentration of applications. The average Chinese user uses less than ten apps per month, almost all channeled through Wechat or Alipay. The American is around thirty. This structural difference completely changes the penetration strategy. In China, who conquered those few points of mass distribution conquers the entire market. In the United States, you have to fight in dozens of different fronts. That is why it makes sense that Chinese companies open their models: they need adoption speed in those bottlenecks, do not own defenses. The most revealing case is how Wechat chose Deepseek Above Yuanbao, Tencent’s own. The decision exemplifies well Chinese pragmatic mentality: the functional product triumphs over corporatism. Yuanbao was his own, but Deepseek was better. Wechat needed quality already, not in two years. Twenty Chinese car manufacturers and more than one hundred hospitals have made similar decisions, integrating Deepseek into their systems. Each integration expands the ecosystem and increases change costs. Behind the Chinese strategy there is also an emotional component that should not be underestimated. After decades being labeled Copycats, Opening the source code has become a way of demonstrating real innovative capacity. Publishing the weights of a model is equivalent to saying: “Here is our work, examine it, improve it if they can.” It is national pride turned into business strategy. The United States continues to build the most powerful AI in the Universe. China is already selling functional to half the planet. Sam Altman talks about the AGI As a civilizational destination, Chinese executives apply the proverb “interests cannot be eaten” and seek immediate monetization. Both can win their respective sports, but it would be absurd to ask who is winning the World Cup when one plays football and the other to basketball. The interesting question It is not who will win the race, but what will happen when in five years One has built the perfect AGI and the other controls the AI infrastructure that uses half the planet. In Xataka | The Chinese government does not trust Nvidia: its survival in China right now hangs from a thread Outstanding image | Xataka

Where to see LaLiga EA Sports 25/26, the First Division in this next season

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We are going to tell you where you can see the games of the next LaLiga season in Spain. It is the 25/26 season of LaLiga EA Sports, which will start on August 15. At last It has been officially announced the platforms that will broadcast the matches, coinciding with The announcement of the calendar of the first day. The truth is that things are still quite similar to the previous season, since the issuance rights were auctioned in 2021and the issuance rights of the two operators who won the bid still remain for this and for next season. What operators issue the matches The retransmission of the next season of LaLiga EA Sports will be in charge of Movistar Plus+ and Daznthrough its official Laliga TV channels. Orange TV will also broadcast The matches, since confirmed in x There will be no changes in next season, maintaining their commitment to broadcast all football. If you want to see LaLiga with Movistar Plus+, You have two options: The package LaLiga with a price of € 35/month or the All football For a price of € 49/month, in both cases including LaLiga Hypermotion, only in which you also have European competitions. This price You have to add it to the subscription of Movistar Plus+for which you do not need to be a telephone operator customer. If you want to see LaLiga with Daznyou can hire Your subscription of football for 10 euros per month in its promotional price, or 20 in the normal. Here, You will only see 5 LaLiga games in 35 of the 38 days and one in open. It also has a separate subscription for LaLiga Hypermotion. As for the businesses of the Horeca sector such as bars, hotels and restaurants, the First Division matches will be in The LaLiga Tv Bar channelwhich can be seen in Movistar Plus +, Orange TV, Agile TV (Television of the Másmóvil Group) and Avatel, as well as on the BAR TV and +Sport TV platforms. In Xataka Basics | Free football on DTT: all the channels offered by the first division of LaLiga EA Sports this season

engineers with sports salaries

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Imagine that a company offered you 100 million dollars to go to work with it. 100. Millions. That is precisely What Meta has offered several Openai engineers To sign. It is the demonstration of a unique phenomenon: right now in Silicon Valley, the engineers of AI are almost like sport superstars. The Galactics of Technology. Sam Altman, OpenAi CEO, He counted In the podcast “UNCapped” how target had made those “gigantic offers” of work to several OpenAi engineers in which he offered bonuses of 100 million dollars to sign them. “I am very happy because at least for the moment none of our best engineers have accepted,” he said, which seems to confirm that even that obscene amount of money had managed to convince those OpenAi experts to change the side. Talent War AI. The company led by Mark Zuckerberg seems to be desperate to get talent at all costs. Deedy DasMenlo Park Ventures manager, explained that despite offering annual salaries of two million dollars to their AI engineers, “continue to lose them in favor of OpenAi or Anthropic. The talent war is absolutely ridiculous.” Desperate measures? Alberto Romero, author of the Newsletter The Algorithmic Bridge, He described These offers of an obscenity and analyzed the finish line, which in recent weeks is demonstrating serious problems not losing ground in the field of AI. Call 4 has been A small disasterand Metaai It does not seem to curdle at all even being part of WhatsApp or Instagram. Restructuring and very risky investments. Zuckerberg is so concerned about the bad progress of his AI projects that He has activated his “Founder Mode” To put in charge of that effort. Has restructured the organization of Meta and its divisions dedicated to AI, but above all it has made an exceptional decision: pay 14.3 billion dollars for a 49% participation in the (not well known) Scaleai. Not so much for that participation, in reality, but to sign Alexandr Wang, his CEOwhich will now direct the division of AI and that also, Romero points out, thus becomes “the most expensive spy in history.” Scaleai works labeling AI data for companies such as OpenAi or Anthropic, and the question here is whether the knowledge you have acquired about these companies will end up being helpful or not. In The Information They point What a goal wants to hire Nat Friedman –Exceiver of github“And Daniel Gross -which worked in Apple’s division and co -founded Safe Superintelligence. Beyond money. The obsession of AI companies for winning that particular battle has made the best experts in this field become quoted figures for companies. Noam Brown, one of OpenAi researchers, He explained in Reuters How in 2023 several greats of technology “courted” him. He ate with Sergey Brin, co -founder of Google, played poker with Sam Altman and received the visit in Jet private from an investor. Two other candidates told how Elon Musk personally called them to work in XAI. In the end Brown decided on OpenAi for both the people who worked there and for the work they were doing. “In fact, it was not the best option I had,” he confessed. Millionaire salaries. And the companies that have the talent want to retain it. Openai offered bonuses of two million dollars and additional shares worth $ 20 million or more if they stayed in the company, two sources confessed to Reuters. Apparently some employees showed their intention to go to work for the new Ilya Sutskever company, Safe Superintelligence. The best Openai researchers receive bonus packages of 10 million dollars a year, these sources also highlight Reuters. In Deepmind these packages become 20 million dollars a year. Much demand, very little supply. Fortune estimated that there are about 1,000 true great researchers around the world, and that does not only have some companies to convince them to work for them. As the publication points out, money matters and the project matters, but personal ties also matter. When Murati looks He left Openai To create Your own startuphe took with her 19 employees of the firm, including one of his co -founders, John Schulman. The new sport superstars in Silicon Valley. All technological, large or small companies drive this phenomenon. Apple has managed to sign several Google employees, although some like Ian Goodfellow ended up returning to Deepmind. And those who do not go to a great company, create one. It has happened with Sutskever or Murati, which have already received multimillion -dollar investment rounds. They are the new superstars of the other sport. That of artificial intelligence. Image | Techcrunch | Goal In Xataka | Goal wants to feed its AI without depending on the weather. Your bet: Underground heat without leaks

It is a very limited smart watch in sports

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Apple has just announced Watchos 26 in the WWDC with the usual enthusiasm, but with another substance. Liquid Glass is a promising redesignalthough it seems that it looks better on large screens than in small. We will see. Workout Buddy is a virtual coach who drinks Apple Intelligence to comment on your workouts, but apparently in the demo they used for the event, It seems rather an animator with a fitness coach voice+ that proclaims very basic ideas. The improvements in the smart pile are well thrown, but they still do not forget that we are facing a very small screen. They are, in any case, iterations, no innovations. The result is an operating system for a clock that gives symptoms of having touched the roof. The key is what they have not announced: No new sports metric. No advanced training analysis. No training predictions. Apple positions Watch as a clock oriented in health and sports, but, without removing merits in its preventive work that We know that saves lives, It seems rather a smart watch with accessory sports functions. Garmin, choirs, Suunto And company are going much further, and not only for the elite, but also for those who are thriving in sport. They are the ones who revolutionize the understanding of athletic performance, the compression of tons of scientific literature in our wrist. Meanwhile, Apple continues to reinvent the way you see notifications from the wrist. Or in adding wallpapers to the messages. It is the difference between building a training computer and decorating a miniature smartphone. Image: Apple. The ‘Workout Buddy’ is the most revealing. A system that congratulates you for closing rings and reminds you how many kilometers you have this week. It is superficial motivation. Adequate for those who see sport as a hobby Light weekend, frivolous for those who intend something else. Garmin tells you if your cadence is suboptimal and integrates a metronome with which you can correct it. Apple tells you “Well done!” With a synthetic voice. The distance between both approaches is the same between a coach and an animator. And the worrying thing is that it is a stagnation that seems more deliberate than accidental. Apple has chosen his audience: Users casual that value integration with the ecosystem above the real improvement of performance, beyond get out of sedentary lifestyle. It is phenomenal to go for this audience, but staying there has tolls. They have decided that it is better to be the best smart watch with initiatory sports vocation than to compete for really a great sports clock. It is an understandable business strategy, but also the tacit admission that they prefer to dominate the basics rather than compete in the advanced. Outstanding image | Apple In Xataka | After almost a decade with the Apple Watch I have spent a Garmin. And I have understood what I was losing me

Toyota is very clear about how sports have to be and why they don’t believe in an electric one

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Is it possible to jump into the electric car when your CEO does not finish believing in it? This is what they should ask in Toyota’s bosom, with the company looking for the right strategy to be competitive in the electric car while their mandamás does not stop launching slogans that point to immobility. For a long time, the company has been launching contradictory messages on the future of the electric car. In 2021the Japanese company assured that would launch 30 electric models In the coming years. However, the arrival of TOYOTA BZ4X It has been marked by problems. First because it was a car too expensive for the autonomy offered. Then because The wheels could fall In an emergency braking. From then on, the statements of the company’s managers and ads seem to go in opposite directions. Aky Time will prove them and that the demand for electric will never exceed a third of sales Total worldwide. It is true that the company has redefined its plans and that will produce a third less of expected electric cars. But it has also presented a new generation of batteries and has confirmed that it will continue to pushing to jump into the electric car where regulations push them to it. That is: Europe. Among the last releaseswe will have a totally electric Toyota C-HR, a new lexus and a small Yaris Cross with the same technology. Be that as it is, the truth is that Hybrid has continued to give excellent results To the company. Their sales fired in the United States last year, remain very fortunate in Europe and in Japan it seems that they do not even consider the change to this technology. Toyota last year recorded the best numbers in its history. And in the middle of this strategy to continue increasing the offer of electric cars, a product that seems to divide the company: a sports car. “Noise and smell of gasoline” A few months ago, at the end of 2024, we knew that Toyota was developing a sports car completely electric. There was even talk that he could recover a mythical name for the company: MR2 or Celica. It would not be the first time that Toyota looked up at the past to look to her future. That they tell the Toyota supra. Since then, the Rumors They have been unleashed and as on so many other occasions the true sportsmanship of such a model has been questioned. Move the sensations of combustion engines to electric models is being a real headache and brands such as Mazda have also presented their doubts Given this possibility. The problem for Toyota is double. The company has spent many years being bored branded. Akio Toyoda, at the head of the company, wanted to completely turn this speech. To the point that we have seen almost unique cars in the market like the Toyota gr yaristhe Toyota Gr86 or the supra. And now, with an electric sports car on the way, we also know that the company looks for solutions to Continue offering combustion engines. To the point of trying Inject hydrogen. Toyoda seems to live its own crusade for saving this type of vehicles. “There will always be people in Toyota passionate about the development of electrical sports. But for me, as an expert pilot, my sports definition is something with the smell of gasoline and a noisy engine.” The words are from Akio Toyoda in a recent interview of Automotive News. It has made clear one thing: they will not offer an electric sports car as long as it is not economically viable. And it won’t be until they get “affordable batteries”. The reason, for Toyoda, is that a competition electric car “is not exciting. Because you cannot turn the circuit around for more than an hour. The races in which I participate are mainly resistance, so with current electric vehicles, it will not be a car race. It is a cargo time race, battery change or something like that,” he stressed. When will we see a Toyota electric sports car? The group’s CEO seems to have cooled expectations. In the last Brussels Motor Show, our companions of Motorpasion They had the opportunity to talk to Hideaki Iida, prototype designer Toyota ft-sebut he already warned that the car was in a very early phase of development. However, in 2023 Toyota did talk about offering solid state batteries on the market that would yield 1,000 kilometers and went from 10 to 80% of autonomy in 10 minutes. This is what they called batteries High Performance and? They dated between 2027 and 2028 although they warned that they would put themselves in the street only in cars of very high benefits because they were very expensive to produce. Photo | Toyota In Xataka | Toyota is convinced that the electric car will not be the preferred option. Ensures that investing more money is “wasting it”

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