Rules

Cameron’s ‘Titanic’ was going to be a flop. Until a trailer that broke several Hollywood rules changed the narrative

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In a few weeks the posthumous memoirs of Jon Landau, producer of ‘Titanic‘ and ‘Avatar‘, and frequent collaborator of James Cameron. Media as Variety have been able to access its content, and they tell of a masterful marketing maneuver: how a film that seemed doomed to failure, ‘Titanic’, was saved thanks to an intelligent trailer. It was sinking. Before the release of ‘Titanic’ In 1997, there was a certain pessimism in Hollywood and in the press about the film’s chances of success. With a then-record budget of $200 million, constant delays during filming, and negative rumors about the development of the production, many experts and media assumed that the film would be a financial disaster. Landau says that he was famous an article from ‘Time’ magazine in which the possible future of the film was compared to the real fate of the ship with the onomatopoeia “Glub, Glub, Glub…” Too much noise. But as he says in his memoirs, titled ‘The Bigger Picture’, Landau knew that “perception becomes reality”, even though expectations were not good: the jump from 100 to 200 million dollars brought to mind another major failure (and with a very marked aquatic component as well): ‘Waterworld’ by Kevin Costner. Paramount’s marketing team proposed a conventional trailer. Landau described it as a “John Woo-style trailer”, meaning “quick cuts and booming music, gunshots and screams. It made the movie look like an action movie that just happened to take place on the Titanic.” Cameron and Landau knew this wasn’t their movie. Four minutes or so. The decision they made was seemingly counterintuitive: an exceptionally long trailer, four minutes and two seconds. Before, they had to fight for a long time with Paramount executives, who initially wanted a shorter trailer oriented solely towards action. Landay and Cameron argued that a longer trailer was necessary to convey the magnitude and complex narrative of Titanic. They presented it at the ShoWest event in Las Vegas, a key convention for theater owners. Kurt likes it. The trailer had an immediate and favorable effect among attendees, decisive for the good distribution of the film. It also had a positive impact on stars like Kurt Russell, who helped spread the word that they were watching a great film. The actor, sitting at the Paramount table, stood up and shouted, “I’d pay ten dollars just to see that trailer again.” Since then, even the initially skeptical press began to reconsider the film, marking a turning point in public perception and hopes for commercial success. Change in narrative. The trailer not only showed what no one had seen and how the film worked (the memories, the romance, the action, the gigantic scale), but it also redefined the conversation from rumors of failure to raising the possibility of it being a success. The film was released in December 1997, became the highest-grossing film of all time and won 11 Oscars. Another victory for Cameron, although with this one he didn’t have it with him all the time. In Xataka | The “ghost” category of the Oscars: it exists but it is so demanding that there have never been films that compete for it

US responds to China’s new rare earths rules with 100% tariff threat that screams negotiation

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Just a couple of days ago we knew China’s new rare earth rules with which it completely disrupted the global map of strategic minerals. Taking into account that the Asian giant supplies approximately 70% of strategic minerals to the world, it could be said that China is the global mine of an essential raw material for the technology industry. And that gives it a privileged position to apply a standard of this caliber: any product manufactured outside of China with at least 0.1% of materials of Chinese origin. will require a license for export. That is, it not only controls what leaves China, but also what other countries produce with their materials and technologies, being able to decide what is exported, to whom and for what purpose following national security criteria. After a few hours assimilating the news and speculation of a response from Donald Trump and even his non-attendance at the next event where he will meet Chinese President Xi Jinping, The United States has announced new 100% tariffs unparalleled. New tariffs, more control and a date that invites negotiation The president of the United States has exploded in Truth Social talking about ‘an extraordinarily aggressive stance on commercial matters‘, of ‘an extremely hostile letter‘and of’a moral shame in dealing with other nations‘referring to China’s new measures on its rare earths, insisting that it affects both the products they manufacture and those they do not. Furthermore, he has asserted that ‘It was evidently a plan drawn up by them years ago.‘. More tariffs. Because Donald Trump has announced in Truth Social that the United States will impose a new 100% tariff on China, which will be added to any other tariffs already in place. Likewise, they will also impose export controls on all critical software. It must be taken into account that practically all products imported from China to the United States already have high tariffs, ranging from 50% on steel and aluminum to only 7.5% on consumer goods, with an effective tariff rate of around 40%, according to expert analysts from Wells Fargo Economics and the Federal Reserve Bank of New York. AND has left a key date of entry into force: next November 1, 2025. Between the lines. The date chosen by Trump is not coincidental: it is exactly the same as China’s for the measures on rare earths to be operational. And its message hides several key words that refer to a predisposition to negotiation ‘from the November 1, 2025 (or sooner, depending on the actions or changes China takes)‘. He also insists that he (obviously) speaks on behalf of the United States and not ‘from other countries equally threatened‘ Throwing down a gauntlet to potential allies for their coup d’état. In Xataka | In 1978 Chinese engineers visited two key US companies. Upon his return, an empire began: rare earths In Xataka | An industry in the hands of TSMC and Asian factories: the map of global chip production Cover | Jose Alberto Lizana with AI

The US investigates 2.9 million cars for breaking the rules

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Tesla continues to push for its FSD to reach Europe. At the moment, the company still does not have its semi-autonomous driving system available (requires paying attention while driving) on ​​our continent. In recent months they have intensified their messages but now they have a problem. One that concerns 2.9 million cars. FSD. Full Self Driving. It is Tesla’s most advanced driving assistance system. The company sells this system in the United States that allows you to take your hands off the wheel and let the car take all the reins. The system can even be activated within a town with the car taking various exits or reacting to traffic agents such as pedestrians or improperly parked cars. The system, for now, is still awaiting approval on our continent. The deadlines have been extended but, at the moment, the only cars that allow you to drive without hands on the steering wheel are those equipped with Ford BlueCruise and as long as the route has been previously mapped. Click on the image to go to the original tweet More and more pressure. Since last summer, Tesla has been pushing for the European Union to allow this system to be used on its roads. Last June, Elon Musk asked in X the support of his followers so that the European Union speeds up the processes. And, furthermore, He went so far as to say that the FSD “will save lives”. The tweet was preceded by two other publications aimed in the same direction. From the official Tesla account, the company shared videos showing how its cars equipped with FSD circulated normally through cities like Rome or Paris. In the latter, even entered fully into the chaotic roundabout of the Arc de Triomphe Parisian and behaved completely normally. 2.9 million. With this idea on the table, the NHTSA, in charge of traffic safety in the United States, has opened a preliminary investigation into 2.88 million Tesla cars equipped with its most advanced autonomous driving system, advancing in Reuters. The reason is simple: they violate traffic regulations. In total, NHTSA has been informed of at least 50 violations while the FSD was active. Nearly two dozen warnings have been reported after cars ran a traffic light or stalled after it had already opened. Other warnings reflected that the car did not take cross traffic into account and was rushing to pass an intersection with other vehicles already performing the maneuver. They remember in Ars Technica that these investigations are not unknown to Tesla. In fact, this is already the third time that the NHTSA has opened an investigation related to Tesla’s driving assistance systems. like a human. For better and worse, Tesla cars appear to have been configured to behave like a human. Elon Musk already pointed out that their fleet of cars allows them to collect data in real traffic scenarios much faster than their competitors and this allows them to improve autonomous driving skills much faster. However, it was noted a long time ago that this “more human” and less robotic behavior sometimes passed for violate certain traffic rules. And with the launch of the first robotaxis onto the streets, it was proven that this human behavior, even, could be translated into braking in case you see the police. Clue. The problem for Tesla is that FSD approval is key. First because it has been one of his great promises: buy a car today that, tomorrow, you will be able to drive alone. Promises that, on the other hand, have not been fulfilled. But, also, for Tesla the FSD is really very important. First, because it is a source of income that I hoped to make profitable over the years, either with a significant income at the time of purchase or with recurring payments to activate and deactivate it through updates. And, second, because it would allow regain a leadership position within the industry. Right now, except for the specific case of Ford and the Mercedes level 3 applicable in very specific circumstances, no one can drive without having their hands on the wheel. If Tesla obtained this approval it would turn the system into an added value that could tip the balance in its favor when choosing a new car. Photo | tesla In Xataka | Tesla unlocks one of its most advanced functions in Europe. And incidentally confirms that we will have the least autonomous Teslas of all

its new rare earth rules target the United States

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China has just moved a piece that can alter the global board of strategic minerals. Beijing has approvedtwo official announcements that establish a new regime of control over the rare earth and technologies linked to its extraction, processing and manufacturing of magnets. The change is not minor: any product manufactured outside the country that contains just 0.1% of materials of Chinese origin will need a license to be exported. It is China’s most ambitious response in an area that it has been using for years as an economic and political lever. This movement does not come from nowhere. The Asian giant has been weaving a strategy for months to strengthen its control over the materials that feed the global technology industry. In April it already restricted the export of metals such as gallium and germanium, essential for the manufacture of chips, and weeks later expanded the list with scandium and dysprosium. Later this year we explain how This offensive is based on a solid base: 39 university programs specialized in rare earths that ensure the knowledge and manpower that today support its leadership. How the Asian giant transfers its power over minerals to the rest of the world With the new provisions of the Ministry of Commerce, Beijing introduces extraterritorial control over strategic minerals for the first time. It not only regulates what leaves its territory, it also what other countries produce with materials or technologies of Chinese origin. The country will be able to decide what is exported, to whom and for what purposes, under national security criteria. Applications for military purposes will bein principle, denied, while those related to semiconductors or artificial intelligence will be examined on a case-by-case basis. The second standard approved on the same day goes one step further: it is not limited to materials, but it protects the technical knowledge that makes them possible. The Asian country prohibits the transfer without permission of its extraction, refining, metallurgy or magnet manufacturing technologies, as well as any type of technical assistance linked to them. The definition of “export” is broad and includes activities such as consulting, training or collaboration in research projects. With this measure, Beijing shields its industrial experience and restricts the dissemination of its know-how outside its borders. The application schedule is staggered. Part of the new framework takes effect immediately, while the rest will take effect on December 1. At the same time, the Ministry of Commerce expands its scope of action with an additional package that add new items to the checklistincluding graphite anodes, certain lithium-ion batteries, synthetic diamonds, and various rare earths that were not listed in the previous restrictions. The expansion directly targets industries with high technological value and reinforces the Asian giant’s ability to set the pace of the global supply chain. The new rules could disrupt the pace of entire sectors. Magnets and alloys derived from rare earths are present in electric motors, wind turbines, medical equipment and consumer electronics. Under the new licensing system, every component that uses Chinese materials or technologies will have to go through an additional layer of oversight. The most exposed companies are those that depend on intermediate suppliers, especially in the automotive and energy sectors. For many, this move confirms that Beijing’s industrial control is no longer limited to its borders. Applications subject to increased scrutiny include advanced semiconductors and artificial intelligence. The Ministry of Commerce has established a procedure case-by-case review for exports related to chips 14 nanometers or smaller and high-density memories. In the case of AI, supervision extends to projects with military or defense potential. This is not a general veto, but rather a system of selective licenses that allows Beijing to adjust its response depending on the context and the country of destination. The application of the new framework will require a high degree of coordination between companies and authorities. Exporters must apply for licenses through the Ministry of Commerce system and submit documentation in Chinese. In addition, they must issue compliance notices to the following links in the chain and report each approved shipment. The ministry has also enabled a consultation channel for doubtful cases, which reflects the complexity of the process. Even in Beijing they admit that effectiveness will depend on the supervision capacity that it manages to build in the coming months. Exporters must apply for licenses through the Ministry of Commerce system and present documentation in Chinese The moment is not coincidental. Beijing announces these measures just before the meeting between Xi Jinping and Donald Trump planned in South Koreain an attempt to strengthen their negotiating position. For months, rare earths have been at the center of trade talks between the two countries, and the new regulations add pressure on Washington. The strategy is clear: demonstrate that the Asian giant retains decisive levers in sectors that the United States considers strategic, from semiconductors to the materials that support its military industry. With these regulations, Beijing closes a circle that it had been drawing for years: it controls access to materials, the technologies that transform them and the knowledge that makes them possible. The Asian country converts strategic minerals into an instrument of economic and diplomatic power, reinforcing its weight in the negotiation with Washington. For the United States and its allies, the new situation represents an uncomfortable reminder: while they seek to reduce their dependence, the Asian giant continues to set the pace for the resources that sustain the global technological economy. Images | wirestock | ArthurHidden | aboodi vesakaran In Xataka | In 1978 Chinese engineers visited two key US companies. Upon his return, an empire began: rare earths

Openai has just changed the chatgpt rules with Pulse. Stop waiting questions and start anticipating your daily life

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You get a notification to the mobile. It is not the calendar or mail: it is from Chatgpt. It’s called Pulse and, According to OpenAi“investigate proactively“To give you a personalized summary of the day with thematic cards that you can get quickly or open for more detail. The grace is that you stop waiting for your question and advance with ideas and next steps, learning from your chats and your feedback And, if you decide to connect them, of apps such as the calendar. The result is a Briefing Matinal that tries to fit with your routine before it starts. Pulse arrives as a view and, for now, is only available in the ChatgPT mobile application for payment users in THE PRO PLAN. It does not replace the usual model, but is presented as an addition: the assistant maintains the option to answer on demand questions, but adds a new functionality. With this movement, Openai takes the first step towards an assistant who aspires to be present before even the user invoices it. Of the chatbot that responds to the assistant who advances Every night, the system analyzes recent conversations and interactions history to prepare a set of cards with information selected These cards are presented the next day in the application as a daily summary that can be browsing in seconds or expanding to obtain more context. The content expires at the end of the day unless it is saved in the history of chats. In addition, each card can be opened to request clarifications or following steps, so that the experience is not limited to reading, but connects with the usual conversation. Personalization is built on simple signals. The user can give a thumb up or down, ask that the next summary include a specific topic or modify what is not useful. Pulse collects that information and applies it in the next night cycle. Openai points out that all adjustment history is accessible and reversible: it can be consulted or erased when desired. To reduce risks, each set of cards undergoes safety checks that block problematic recommendations or contents that violate the platform standards. One of the characteristics is in the possibility of COnectar Gmail and Google Calendar. In doing so, press can suggest an agenda scheme for a meeting, remember the purchase of a birthday gift or recommend restaurants based on a scheduled trip. These integrations are deactivated by default and are managed from the configuration. Openai insists that they improve the relevance of suggestions, although they also expand the surface of personal information that the assistant handles. The examples are varied and very everyday. Openai mentions from tips to prepare a quick dinner to reminders linked to a trip or training suggestions for a triathlon. In the Chatgpt Lab, several students commented that the utility of Pulse became evident when they began to guide it with concrete requests. One of them reported that, after talking about how to organize his calendar in Taiwan, the system offered him practical steps to optimize train journeys that would not have looked for himself. Openai has been working on the security of his chatbot for some time. Even so, cybersecurity experts warn that the risk never disappears completely. Radware documented a case in which an altered mail managed to The in -depth research function of chatgpt will filter sensitive data. Vulnerability was already corrected, but the example reminds that integrating personal information into such an assistant increases exposure and demands to keep caution. For now, Pulse is in a view phase and only those who have the Pro subscription in the mobile app. OpenAI warns that not always right: Reminders of already closed projects or little relevant suggestions may appear. The idea is to collect that early use to correct failures and refine the model. If everything progresses as planned, the function will open first to Plus clients and then to the rest, in a progressive deployment. It is a launch that fits a broader strategy: to make Chatgpt become a daily assistant and not only a specific tool. OpenAi seeks to increase the time of use and take a step towards the more personal relationship With the application. The movement also marks distance in front of competitors such as COPILOT of Microsoft or Claude of Anthropic, which until now have prioritized professional or productivity uses. According to Reutersthe company also works on a browser with AI that would reinforce this commitment to accompany the user in more facets of their digital life. Images | OpenAI In Xataka | Microsoft has never been so valuable throughout its history. And he has never been so close to the abyss

the unwritten rules and the blacklist for those who jump them

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Ferrari is much more than a luxury car brand: It is a symbol of exclusivity and reputation that transcends economic power. Have a Ferrari in the garage not only It implies being a millionaireit also implies being worthy of him and respecting the brand. The Italian firm is known for exercising iron control about how their vehicles are shown in public and only admits as customers those who defend and represent their philosophy. Who do not comply those unwritten rulesThey run the risk of entering a blacklist. In doing so, Ferrari may allow them to buy ferraris of their “mid -range” like the Ferrari Romathe 296 GTB, but they can never buy one of the “premium”, such as the Ferrari EnzoLaferrari or the Ferrari F80for many millions that offer for them. In your download, Ferrari is not the only one that uses this strategy. Bugatti also applies vetoes to your unworthy customers. In fact, there are numerous stories of millionaires and celebrities who, when skipping these unwritten rules, have become part of that feared black list of Ferrari, and have even had to go through the courts. Good ferrarista manual Ferrari is clear that The value of its logo It goes far beyond the design of your cars. It is a matter prestige and tradition. Therefore, it closely monitors the use made of each of its vehicles, from the moment They leave the concessionaire until its appearance in public or social networks. Such is Ferrari’s zeal for this matter, that customers sign a contract with certain mandatory conditions before withdrawing their concessionaire car. This covers from the express prohibition of changing the color of the Ferrari, to the refusal to allow Ferrari’s emblem to be replaced or removed from the car. But the owners’ commitment to the brand goes further. Ferrari demands that the car be preserved in perfect condition, use in a responsible manner and never appear in situations that may attempt against their reputation. As recognized Benedetto Vigna, CEO of the brand: “We have to pay attention because we have to defend the values and identity of the brand.” The reasons and names behind the blacklist The main candidates to enter Ferrari’s blacklist are those millionaires who Tunish your cars In extravagant forms, they use the Ferrari for advertising purposes without the permission of the brand or They resell the car Before time. The brand makes it clear that it does not want to associate its logo to scandals, negative news or unique behaviors of its drivers. Ferrari 458 Justin Bieber’s tuned that brought him to the black list of Ferrari Many celebrities have fallen into the blacklist for concrete and documented reasons. Justin Bieber, for example, was excluded to forget for three weeks Where he had parked his Ferrari 458 tuning electric blue. Such and as they counted in Motorpasionthe DJ Deadmau5 is also vetoed after customizing its 458 with motifs of the video game Nyan Cat and call it “Purrari 458“, something that the brand considered disrespect. Philipp Plein fashion designer was sued by the brand for using his Ferrari 812 Superfast as a background for Advertise some shoes of your clothing brand. The court said that Plein should even pay compensation of 300,000 euros to Ferrari. Ferrari doesn’t care about money or fame Ferrari does not care how much money you have even if you are popular or how many Ferrari you have in your garage. If you enter the blacklist, you run out of ferraris. An example of it It’s Floyd Mayweatherwho came to possess up to 16 supercars of the brand, but was vetoed because the brand assured that it bought their cars only to show off and sell them soon, without assessing their works of art. A reason similar to that the brand alleged to put Kim Kardashian In his blacklist. Nicolas Cage or 50 Cent, seem to have the permanent veto for their financial problems or their unfortunate comments. The impertérrito actor sold his Ferrari Enzo for a price well below its valuestressed by the payment of some debts. That was not enough justification for the brand, which wrote its name in the infamous list with indelible ink. In Xataka | The Ferrari F150 Muletto M4 has been key in the history of Ferrari. The problem is that it has also been the ugliest Image | Barrett -JacksonFerrari

Spain has just changed the fiber optic rules after 25 years. The decision benefits a company: Telefónica

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The National Markets and Competition Commission He has decided to completely free Telefónica of its obligation to share the fiber optic network with other operators. A measure that ends almost three decades of state supervision initiated after the privatization of 1999. Why is it important. Telefónica thus recovers the total autonomy about its infrastructure of 30.8 million houses covered. You can freely decide who your network shares, at what price and under what conditions, without prior regulatory supervision. The context. Since the privatization of Telefónica at the end of the last century, the State imposed the obligation to rent its network to competitors to promote competition. What began with Gigaadsl in 1999 evolved until NEBA in 2012forcing the operator to initially share 100% of its network, reduced to 25% since 2016. What has happened. The CNMC Council approved on July 29 eliminated these restrictions for two key reasons: The Masorange fusion has created a competitor that surpasses Telefónica in number of clients. The broadband market has greater competition with new independent wholesalers and more fiber deployments. In detail. The resolution will enter into force in February 2026, giving six months to the operators that NEBA use to renegotiate agreements or migrate customers to other networks. Telefónica will keep only The framework obligation of renting physical infrastructure such as arches and pipes. And now what. On the one hand, Telefónica will gain commercial agility by not needing prior approval of the CNMC for new offers or technical changes. On the other hand, its competitors will lose the advantage of knowing in advance the strategies of the operator, which until now had to pass the regulatory “replicability” filter. The big question. How will you use this new freedom to compete. The operator can now launch offers without notifying their rivals or waiting for regulatory approval, just when it must present their new strategy – that of The era with Murtra in command– Before ending 2025. Outstanding image | Telefónica In Xataka | 100 years after his birth, Telefónica faces the greatest existential dilemma in its history: what wants to be older

While Europe fights with its rules on AI, the US is betting on the contrary: an unprecedented normative relaxation

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The AI is already redefining our relationship with technology, but is also redrawing the spheres of power in the world. United States and Europe They say they are committed to their development, but they are doing it from very different places. The most recognized companies in this area are Americans: Google, Openai, Microsoft, Amazon. Europe has some outstanding startups, such as Mistral or the Spanish Freepik. Now, while the EU cautious applies its ambitious regulation of AIThe United States presents a plan that goes right in the opposite direction. Washington draws its path: less rules, more speed He “Ai action plan“Presented by the White House is, above all, a declaration of intentions. More than 90 measures grouped into three pillars – innovation, infrastructure and international leadership – that draw a road map for the United States to win the AI race. The keyword, throughout the document, is speed. {“videoid”: “x8jpy2b”, “Autoplay”: fals, “title”: “What is behind it like chatgpt, dall-e or midjourney? | artificial intelligence”, “tag”: “Webedia-prod”, “Duration”: “1173”} The Trump administration not only wants to boost the development of new AI models, wants to do it by eliminating obstacles. Federal agencies will review their own regulations to withdraw those considered “onerous” for innovation. And the export of technology with complete packages – scrub, software, models, applications – designed for strategic allies will be facilitated. To all that is added an impulse to the infrastructure that had already taken its first steps: Relax permissions for data centers and chips factories, enable federal soil, modernize the electricity grid and form technical labor (electricians, air conditioning technicians, maintenance). The message is clear: less bureaucracy, more investment, but also more Washington influence. While Washington Dregula, Brussels regulates The European Union It was the first great power to raise comprehensive legislation on AIwith the objective of guaranteeing transparency, security and respect for fundamental rights. AI ACT entered into force on August 1, 2024. The prohibitions and literacy obligations in AI began to be applied on February 2, 2025; The rules for general purpose models will do so on August 2, 2025; And the obligations for high -risk systems will arrive on August 2, 2026 (some will extend until 2027). The regulation is ambitious: it establishes risk categories, it limits uses such as mass facial recognition and demands strict controls for the most advanced models. In addition, it has introduced a code of voluntary practice to advance part of these demands. Goal has publicly refused to sign the documentincluding a series of criticisms of the position that the community block has adopted. To that rejection are added internal pressures: a group of large European companies – among them Airbus, Lufthansa, Asml, Totalenergies or Mistral–They asked Brussels at the beginning of this pause or simplify the application of the regulation. From the commission, for now, they insist on maintaining the planned calendar.     Criticism from both sides Neither the American nor the European strategy are exempt from criticism. Both generate tensions, doubts and warnings from different fronts. In the United States, the deregulator approach has generated a wave of reproaches. The plan talks about maintaining global technological dominance through deregulation, infrastructure and alliances. For many, That is a clear bias in favor of great technological. JB Branch, by Public Citizen, denounced that the plan It is in practice a favor treatment of Silicon Valley. More than 90 organizations launched the “People’s ai Action Plan“As a counterpart, accusing the White House of prioritizing corporate interests on social welfare.” The plan is written by and for those who want to use AI about us, not with us, ” They said Sarah Myers West and Amba Kak, from the AI Now Institute. In Xataka We thought the Antispam law had not served at all. The responsible companies are already being fine Europe, meanwhile, deal with its own problems. European startups and multinationals claim more margin to compete without normative ballast United States and China. The balance between promoting innovation and guaranteeing control remains far. Images | Xataka with Gemini Flash 2.5 | Igor Omilaev In Xataka | Google’s summaries are reducing clicks to half. And that only points in one address: the collapse (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news While Europe fights with its rules on AI, the US is betting on the contrary: an unprecedented normative relaxation It was originally posted in Xataka by Javier Marquez .

a transparent television of 50,000 euros that breaks the rules because it can

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As every year, LG has presented its New range of televisions. We saw the Oled G5 and C5 (The latter we have already analyzed in Xataka) and also some novelties in software, such as an integrated chatbot in Webos and the five -year promise of new versions of the system. But what struck me most was none of that. Near the end of the event, the LG team asked us to look towards the room side. There, covered by a black cloth, waited for his most striking proposal: the LG Signature Oled T. They present it as “the only transparent and wireless OLED in the world.” And yes, it has 77 inches, even if it seems. When they raised the fabric and lit the panel, the scene was, at least, surprising. At that time, the TV began to show a marine scene: Fish, corals, movement … and all floating on the real background of the room. A decorative furniture behind was still completely visible. A TV that is hard for me to call him “TV” And this is where the most personal part comes in: it is hard for me to call it “TV.” Because yes, he reproduces images. But its physical presence and approach are so different that one begins to question whether this object really belongs to the category that gives it name. For me, it is something else. Something that is placed in the middle of the room without covering it, which can live in front of a window without blocking the light. Something that, instead of imposing itself, seems to integrate. And yet it is still a screen. The design accompanies that idea: metallic frame, modular structure, possibility of adding shelves. An object that has both decoration and technology. Now, LG’s proposal is not alone in this world where design and integration with the environment prevails: we also find proposals, such as Samsung the Framealthough these have no transparent screen, but televisions that look like paintings hanging on the wall. An interesting point is that OLED T also includes a retractable black curtain that can be activated with a button. When unfolding, the screen ceases to be transparent and Get in to behave like a more traditional. During the demo I saw how it worked, although not enough time to draw conclusions about the real quality of that visualization. I would not dare to judge it in that aspect. Luis Navarrete Martín, product specialist at Home Entertainment of LG Spain, explained that there are content designed specifically for transparent mode, such as fishbowl or plants. And that when it comes to watching a movie or a game, it is usual to activate the black curtain to take advantage of the screen as a conventional OLED. The most curious thing is that, despite its size, it does not feel so much space. On the contrary. Transparency plays in his favor. And that is where other ways that I could see briefly, such as t-object, show images, videos or illustrations enter Without overshadowing the background; or t-bar, a lower line that launches useful information while everything else remains clear. Let’s put on the table some technical details: wireless video and audio transmission from an external box (the Zero Connect Box), compatibility with G-Sync and FreeSync, refreshment variable to 120 Hz and the α11 processor of LG, which is responsible for managing image and sound. All that is, yes, but what I had left was not a feeling that more than a piece of technology was a work of art. Because what I took was a first impression difficult to define. Fascination, no doubt. But also questions. Where does this fit? Who needs something like that? Does it make sense to pay 50,000 euros for this type device? It will be the time (and the public) who decides whether proposals as they find their place. Of course, it is not a product for all, nor does it intend to be. But beyond its price or exclusivity, which makes clear the OLED T is that technology is exploring new languages. Languages ​​where screens are not hidden, but they don’t send. Images | Xataka | LG In Xataka | Gemini’s conquest began in Android mobiles. Now you will flood your TV, your watch or even your car

The blackout in Spain raised the possibility of a cyber attack. The EU rules out

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He General blackout throughout Spain has caused great uncertainty about the potential causes of this “Energy zero”. One of those that are considered is that of a possible cyber attack, and agencies such as the National or Incibe Cryptological Center are investigating that option, they point out in the SER or In the country. In the last decade there has only been a great case of this type. The EU discards cyber attack. As media point out Like the worldTeresa Ribera, executive vice president for the clean, fair and competitive transition, has indicated that “there is nothing that allows us to affirm that there is some kind of boycott or cyber attack.” In his appearance before the media, Pedro Sánchez stressed that the causes of the incident are not yet known and does not rule out any option. Few outstanding cases. On December 23, 2016, the Ivano-Frankivsk region, in southwest Ukraine, He suffered a blackout as a consequence of a coordinated cyber attack that affected three of the main Ukrainian electricity companies in the region. The problem affected tens of thousands of people for a period between three and six hours. The following year a more sophisticated cyber attack caused a blackout again that affected kyiv residents, also in Ukraine. The country has been affected by blackouts after the Russian invasion after the attacks of Sandworm, a cybercrime unit associated with Russian intelligence, indicated in Tarlogic. But having them, there are. In November 2023, a series of coordinated cyber attacks affected the Denmark Energy Sectoralthough there were no blackouts but data theft. Tarlogic experts highlighted how these types of problems have increased. None, yes, has affected an almost complete country, as would have happened in this case. Usual suspects. In June 2019 A great blackout It affected 48 million people in Argentina and Uruguay. At that time there were suspicions of a potential cyberraade as the cause of the problems, but the Argentine government Indian that the cut was due to a failure in one of the transport systems from one of its hydroelectric plants in Yacryátá. It is therefore relatively frequent to associate such an event with a potential cybersecurity problem. And then, Stuxnet. What we know is how eeuu and Israel created Stuxnet malware In the second half of the 2000s. This malware managed to damage Iran’s critical infrastructures, specifically Its nuclear power plants And that showed that certain cyber attacks can be directed to critical infrastructure. The possibility is there. As they pointed out in 2019 in El Confidencial, Spain in fact already tried to prepare for this type of event. Experts like Rubén Santamarta They had warned of that risk already in 2011. During the blackout the National Cryptological Center (CNI) has indicated that the blackout could be a consequence of a cyber attack, According to the reason. Spain usually receives threats of this type. The National Center for Infrastructure and Cybersecurity Protection (CNPIC), under the Ministry of Interior, indicated in El Confidencial In 2019 that there were already “attempts at illicit accesses to this type of infrastructure.” From the country They pointed out a few months ago how Spain receives about 40,000 daily threats of diverse type. One more option, but just that. There are no data that can point to a cyber attack and therefore although the possibility is there, there is no confirmation. The blackout is exceptional and extraordinary, as indicated by Red Electrica and Spanish, which of course is also investigating what the origin of the problem has been. Image | Markus Spiske In Xataka | Another prequel of the ‘great blackout’: the solar storm that shook the world the 660 AC today would have very serious consequences

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