Why giant rockets could become a flop

SpaceX, Blue Origin, NASA… There are many companies, public and private, that want to build the largest rocket in history. Currently, the largest is SpaceX’s Starshipwhich together with its propellant, the Super Heavy, is 121 meters high. However, this has not yet passed the testing phases. The highest one in operation is the SLS that NASA has used to advance the Artemis missions, 98 meters high. The goal is to build bigger and bigger rockets. However, a new report warns that there may actually be a limit beyond which larger rockets become too expensive to be profitable. A fuzzy limit. The reportpublished on June 29, was carried out by The Aerospace Corp. It points out that it is true that, in principle, larger and heavier rockets can initially be more economical in the sense that they maximize the payload that can be carried into orbit for the same price. However, starting from a specific size, these savings would be offset by manufacturing and operating costs. We might think that the problem is solved with the use of reusable rockets, like those manufactured by SpaceX, but the operating costs are still there. In the report they do not indicate exactly what that size would be, but they explain that, by exceeding it, it would go from a decreasing launch price per kilogram to an increasing one. An example to understand it better. In the report they cite the case of the Airbus A380, a superjumbo aircraft that at the time was considered a technical success, but a commercial failure due to the high costs of a flight compared to those of smaller planes. When they are necessary. In the future there will be increasingly larger payloads, which will depend on large rockets for their launch. For these cases, the increase in cost would be justified. These would be, for example, satellites for broadband constellations or orbital data centers. The problem is that it is not clear that demand will be high enough to justify so many companies wanting to have their own large rocket. Those who are and those who will come. In this report, large rockets are considered those that are capable of releasing payloads of 50 metric tons into low Earth orbit. Today there are only two rockets in operation that meet these criteria: the Falcon Heavy from SpaceX and NASA’s SLS. There are others that are not yet fully operational, such as SpaceX’s Starship, the New Glenn from Blue Origin or the Long March 9 and 10 from China. Starship would currently be the largest rocket It should be noted that the Falcon Heavy has only made 12 flights since it was inaugurated in 2018. This could justify that, effectively, there is no demand for such large rockets. Although perhaps there will be one in the future. We’ll have to see it. For now, what is clear is that companies should take all factors into account, instead of jumping en masse to see who has the biggest rocket. That doesn’t always turn out well. Images | NASA | SpaceX In Xataka | Blue Origin now has a golden opportunity to overtake SpaceX on trips to the Moon. And he is taking advantage of it

Cameron’s ‘Titanic’ was going to be a flop. Until a trailer that broke several Hollywood rules changed the narrative

In a few weeks the posthumous memoirs of Jon Landau, producer of ‘Titanic‘ and ‘Avatar‘, and frequent collaborator of James Cameron. Media as Variety have been able to access its content, and they tell of a masterful marketing maneuver: how a film that seemed doomed to failure, ‘Titanic’, was saved thanks to an intelligent trailer. It was sinking. Before the release of ‘Titanic’ In 1997, there was a certain pessimism in Hollywood and in the press about the film’s chances of success. With a then-record budget of $200 million, constant delays during filming, and negative rumors about the development of the production, many experts and media assumed that the film would be a financial disaster. Landau says that he was famous an article from ‘Time’ magazine in which the possible future of the film was compared to the real fate of the ship with the onomatopoeia “Glub, Glub, Glub…” Too much noise. But as he says in his memoirs, titled ‘The Bigger Picture’, Landau knew that “perception becomes reality”, even though expectations were not good: the jump from 100 to 200 million dollars brought to mind another major failure (and with a very marked aquatic component as well): ‘Waterworld’ by Kevin Costner. Paramount’s marketing team proposed a conventional trailer. Landau described it as a “John Woo-style trailer”, meaning “quick cuts and booming music, gunshots and screams. It made the movie look like an action movie that just happened to take place on the Titanic.” Cameron and Landau knew this wasn’t their movie. Four minutes or so. The decision they made was seemingly counterintuitive: an exceptionally long trailer, four minutes and two seconds. Before, they had to fight for a long time with Paramount executives, who initially wanted a shorter trailer oriented solely towards action. Landay and Cameron argued that a longer trailer was necessary to convey the magnitude and complex narrative of Titanic. They presented it at the ShoWest event in Las Vegas, a key convention for theater owners. Kurt likes it. The trailer had an immediate and favorable effect among attendees, decisive for the good distribution of the film. It also had a positive impact on stars like Kurt Russell, who helped spread the word that they were watching a great film. The actor, sitting at the Paramount table, stood up and shouted, “I’d pay ten dollars just to see that trailer again.” Since then, even the initially skeptical press began to reconsider the film, marking a turning point in public perception and hopes for commercial success. Change in narrative. The trailer not only showed what no one had seen and how the film worked (the memories, the romance, the action, the gigantic scale), but it also redefined the conversation from rumors of failure to raising the possibility of it being a success. The film was released in December 1997, became the highest-grossing film of all time and won 11 Oscars. Another victory for Cameron, although with this one he didn’t have it with him all the time. In Xataka | The “ghost” category of the Oscars: it exists but it is so demanding that there have never been films that compete for it

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