needed

There is a way to use the Fire TV Stick without connecting it to a power outlet. An accessory is only needed

by

More and more devices are connected to a power outlet in some area, such as my work or the TV. In this last one in particular, although I have a strip with eight shots, it no longer gives me more. There are many devices that require connecting to a power outlet to workbut fortunately there are ways to avoid it on some devices, such as the Fire TV Stick. He Fire TV Stick It is a very useful device to have a different operating system, to access Game Pass or to have a fluid ecosystem and with good performance. And of course, Requires a power outlet unless the accessory of Mission cables. Mission Cables (Fire TV Stick) * Some price may have changed from the last review An accessory not to use a running in the Fire TV Stick For a TV Stick Fire to work (it doesn’t matter what a model), it is necessary to be connected to both the TV and a power outlet. The Mission Accessory Cables Avoid one of these two stepsspecifically to connect it to that current, something that can be very useful if we have too many devices or if we do not have many shots. And … how does it work? Basically, the Mission Cable accessory connects to the TV using a USB port and the Fire TV Stick through its Microusb port. So, We can feed the Amazon device without connecting it to a power outlet. In addition, it is not that it works only with a model of the Dongle of Amazon, but is compatible with everyone: In this way, it can be used both with the FIRE TV Stick Lite and with the standard Fire TV Stick, the Fire TV Stick 4K or the Fire TV Stick 4K Max. You may also interest you Battery Base “Made for Amazon” for Echo Dot (5th Generation) Black * Some price may have changed from the last review Amazon Fire TV Stick 4K (last generation), streaming device compatible with Wi-Fi 6, Dolby Vision, Dolby Atmos and HDR10+ * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Amazon, Mission Cables In Xataka | Best Amazon Fire TV. Which to buy and recommended models to turn your TV into a smart TV depending on the use In Xataka | Better televisions in quality Price: which to buy and seven recommended 4K 4K 4K

A VHS tape, an AI and eight seconds of audio. That is all a woman needed to recover her lost voice

by

At some point from the 90s to a young Sarah Ezekiel they recorded her with a video camera and kept that recording In a VHS tape. In that little Sarah appearance he only spoke eight seconds, but almost three decades later those eight seconds have ended up being an incredible gift. One that He has returned his voice. Sara Ezekiel lost her voice in 2000, before smartphones became massive and allowed us, among many other things, to capture video easily. A motoneurone disease caused that both capacity and mobility in his hands lost just when he was going to have his second child, a child called Eric. As indicated in a BBC interview“I thought it would be fine, but after Eric was born, I quickly deteriorated.” In a few months he lost control of his hands, and shortly after he was incapable of any type of intelligible conversation. His marriage ended shortly after, and Sarah, in the care of his two children, found himself in a terrible situation. Eric, now 25 years old, just remembers his mother being paralyzed. Aviva, her 28 -year -old daughter, remembers when she realized that her mother was different. “I have that memory of asking him to prepare some strawberries and see that he was not able to cut them. He had to ask someone.” Five years after diagnosis, Sarah found A break Thanks to the Ocular monitoring technology. He could build words and phrases with the movement of the eyes, so that a voice synthesizer offered a synthetic voice similar to what for example I used Stephen Hawking. That was the beginning of a new life that adapted with joy. He became a volunteer of the association to affected by his illness, and painted again thanks to that same technology. And a few years later a small milestone began to take shape. The AI ​​and the “miracle” of the cloning of the voice A company called Smartbox He had announced what was going to provide cloned voices Free for a million people at risk of losing their voice or those who had already lost it for diseases such as cancer or motorcycle. They asked Sarah a voice recording to rebuild her, but the only thing Sarah had was an old VHS tape in which they had recorded her daughter Aviva and in which she spoke just eight seconds. That recording was a disaster. Image quality was bad, but In addition the sound was distortedwith people mixing when speaking and a television sound at full volume. Simon Poole, one of those responsible for Smartbox, thought it would not be possible. However, Poole managed to isolate Sarah’s voice thanks to the Voice Isolator application of Elevenlabs, Specialized company in This type of solutions. The problem is that the result lacked intonation and personality, and also had a strange American accent. To try to solve it, he used another application trained with thousands of voices to fill holes of this type of recordings and that could help recover a voice like Sarah’s. After achieving a result that he believed appropriate, he sent several phrases to Sarah with his cloned voice. He called and heard her how Sarah, hearing those phrases, almost broke out to cry. One of Sarah’s old friends, who met her before losing his voice, was “impressed by how realistic he sounded.” His daughter Aviva said he was also impressed although he admitted that he had to get used to her. “Hearing her now daily still surprises me.” For Eric “it has made an incredible difference”, because that voice can also include an intonation that shows that your mother is cheerful or angry. Sarah misses her authentic voice, but as she said, “I’m happy to be back. It’s better than being a robot“ Image | Gabriel Petry | Ursula Castillo In Xataka | The AI ​​was already able to clone voices and faces. Now also clon our way of writing

To play Dungoons & Dragons you just needed ball, paper and dice. Now a course of 2,000 dollars wants to teach you better

by

To direct a game of Dungoons & Dragons, the legendary role -playing gamejust a dice, a paper and a pencil. Okay, you need to know basic rules, but essentially traditional role -playing games are a lot of friends using their imagination to develop stories. the D & D Dungeon Master University It is willing to end that: one thousand euros for an accelerated and official role of role in a luxury environment and surrounded by experts in the field. It is not an eccentricity: it is the last sample of the tendency to become the luxury experiences of the simplest hobbys. What is this university. A luxury retreat that teaches you all the secrets of the role of role games. There are subjects such as skill development, campaign creation, world construction and professional development. It will take place at the Oglethorpe University of Atlanta. The courses will be on January 2 and 3 of next year, although students who are from January 1 to 4 are asked (a bit complicated dates, if they ask us). As for prices, they range from $ 995 to 2,250, which includes private meetings and games with teachers and other advantages (such as an exclusive jacket). But who are these people. The event is organized by the people of D&D in A A A A, organizers of immersive retirement events that they offer Dungeons & Dragons experiences within real castles (All officially and in collaboration with the owners of the brand). For four days, players of all levels play the role in marathons that arrive at 24 hours and with all the comforts (food, accommodation) inspired by the game. Of course, there are parallel activities (workshops, miniatures, Escape Roomsarchery …) to foster the community, in what becomes a kind of thematic cruise, but dry. Make community. In principle it seems an eccentric luxury, but it is only another way to create new physical ties in hobbies. As he counted This great article about The Verge Comic-Con, Sharing our hobbies is an extremely healthy attitude and the Dungeon Master University and his older sister, D&D in A Castle, are ways of promoting them. Increasingly, conventions, courses and encounters are ways of prolonging our leisure and free time, and there are even websites, such as Meetup, Classbento in the United Kingdom or Fancoons in the US that are responsible for listing and announcing these types of activities. Hobby is a luxury. But beyond conventions and encounters, there is another trend behind these wealthy role -playing courses: to convert simple, traditionally cheap and accessible activities for everyone, in luxury artifacts. Reading clubs are transformed into part of the activities of select clubs at 2500 euros of fee per year; embroidery is the opportunity to make a Exotic and luxury trip which includes workshops and talks about technique; The paint is carried in the calls Art Holidays, where natural can be painted in exquisite landscapes; And something similar happens with photography, to extremes such as expeditions Capture Earth To photograph wildlife. The meaning of luxury. Luxury experiences They have always been there to corroborate social status or to fantasize with what is no more than A couple of days a yearbut this trend goes one step further: it converts our more conventional hobbies into unique experiences. One more step in the transformation of our life into a showcase, including such little distinguished activity (until now) How to play role. In Xataka | Paper, pencil and a messaging app: this is all you need to play ‘Dungoons & Dragons’ and other role -playing games

Each year is needed more

by

Every year, the goal of reaching Rico’s status seems to get a little more for most mortals. The gene generation, the youngest in join the labor market and to start being economically independentis the one that best understands this new economic scenario. Living comfortably costs more than ever. According to data from the ‘Modern wealth survey 2025‘Prepared by the consultant Charles Schwab to more than 2,200 Americans, to have a accommodated situation an American would need about $ 839,000, a figure far greater than the $ 778,000 that were needed in 2024 or the 624,000 dollars that were needed in 2021 to live quickly. This constant increase demonstrates that financial stability is an objective every time more difficult to achieve. These figures refer to having a accommodated financial situation, but the threshold to be considered rich It moves away every year from the rise of the six figures, and every year that passes it becomes more difficult to reach that status. The richness threshold also rises. To be considered rich in the United States, it is no longer enough to exceed one million dollars. In fact, according to Study data Charles Schwab need 2.3 million dollars to be considered a rich person. In 2021, 1.9 million dollars were needed to reach this status. Although this figure represents a slight moderation with respect to the 2.5 million dollars that were required in 2024, it remains a very high bar for the majority of the population. This change reflects that the perception of wealth is dynamic and responds to both economic factors and social expectations. The money needed to feel rich varies, but the general trend is still upward driven by factors such as inflation, the deterioration of the economy or the increase in fiscal pressure. Beyond money: What does it mean to be rich? The survey also reveals that money is not the only factor to feel rich. 45% of respondents claimed that money was nothing if it was not accompanied With personal happiness. In the end, the popular saying that Money does not give happiness. In addition, 37% of respondents said that the feeling of wealth should be accompanied by physical health, and 32% highlighted the importance of mental health to fully enjoy their heritage. When asking those who are already considered millionaires, 83% of them feel rich in terms of personal relationships and happiness, while 81% consider that an important part of their wealth is to have enough free time to enjoy it. Generational differences regarding money. The perception of what it means to be accommodated varies greatly according to the generation that is asked. For the Young people from generation Z$ 329,000 are enough to feel economically accommodatedwhile for the Baby Boomers the threshold amounts to 943,000 dollars. Millennials are considered accommodated with $ 847,000 and generation X with $ 783,000. The Z generation, accustomed to austerity, is the one that demonstrates Best planning of your goals Financial 39% of these young people have an established financial plan and 43% of them have at least thought about it. In contrast, 45% of babyboomers have not even thought about it, and only 26% have planned their financial future. In Xataka | The Z generation is facing precarious salaries and triggered rentals: it will soon be the richest generation in history Image | Unspash (IGAL Ness)

Windows 11 has finally surpassed his predecessor in what cost him the most. Has needed 46 months and a deadline

by

After almost four years of struggle, Windows 11 has achieved for the first time Overcome the Windows 10 market share. July data Statcounter They show, at the time of writing the article, that the current Microsoft operating system reaches 50.88%, while its predecessor drops to 46.2%. Somewhat for the company that reaches just three months from the end of the Windows 10 security updates support, yes, the achievement has been accompanied by desperate measures. The context. Microsoft launched Windows 11 in October 2021 with the promise of being “The best Windows in history“, But its initial adoption ended up being extraordinarily slow. Just a year ago, Windows 10 maintained an overwhelming advantage with 66.04% of the market compared to 29.75% of Windows 11. The change of litmus has been so late that it has forced Microsoft to take exceptional measures. Market share of the different Windows versions globally. Image: Statcounter Millions of users will run out of support soon. With 1,400 million Windows devices worldwide, according to the company, Statcounter figures would suggest that approximately 728 million execute Windows 11 and 655 million continue with Windows 10, despising the rest of versions. This figure is problematic especially because it means that hundreds of millions of users will run out of updates Safety when Microsoft withdraw the support on October 14, 2025. Of course, users They still have alternatives. To great evils … The situation has forced Microsoft to break its tradition and offer for the first time extended security support (ESU) to domestic users, something that was previously only available for companies. In addition, he has announced that will provide this free support to those who use Windows Backup with a Microsoft account, something that for many is a privacy toll in exchange for security. The push of companies. As they warn from The Registerthe sudden growth of Windows 11 is not due to a massive adoption of consumers, but mainly to business migrations. Keiren Jessop, analyst at Cábalys, points that administrators would be executing planned updates before the closing of the support, especially with the start of new fiscal years in July and October. From the middle they ensure that hardware sales, including THE NEW PCS WITH IAThey remain limited due to the lack of applications that justify their high prices. Better late than never. Windows 11 has needed 46 months to overcome his predecessor, a record time in the history of Microsoft. The strict system requirements, which exclude computers Without TPM 2.0 and old processorsThey have stopped their adoption. Meanwhile, Microsoft has been putting pressure to its users through annoying banners In Windows 10 to make the change, recommend the purchase of a new PC that is compatible with the requirements, months before its official support. On the horn. With only three months until the end of the support, Microsoft has finally achieved that Windows 11 took the lead. The question is how many users will make the transfer to Windows 11 before the end of their support and how much the difference ends in these three months. Cover image | Windows In Xataka | Virtually everyone has stopped using Windows XP. The problem is that ATMs do not

Chips manufacturers seek talent urgently. In Europe only 100,000 more engineers are needed

by

During the next five years the global semiconductor industry will need to incorporate nothing less than One million qualified workers. This prognosis is no elucubration; It comes from SEMIan international organization that watches over the interests of the electronics industries and integrated circuits. According to their forecasts Europe will face a deficit of 100,000 engineers, and Asia will need 200,000 qualified technicians. These a priori figures may seem exaggerated, but they are not at all if we consider that for 2024 the chips industry grew by 19.1% compared to 2023 thanks to the demand for GPUs for artificial intelligence (AI) and consumer electronic products, as well as to the expansion of 5G communications throughout the planet and the development of the car market. In 2024 the global semiconductor industry invoiced 627.6 billion dollars. There are not enough professionals to support the growth of this industry TSMC, The biggest chips manufacturer on the planethe goes hunting again year after year to be able to meet his needs. During 2023 recruited 6,000 engineers For its Taiwan facilities, and presumably this trend also remained for 2024. And between 2025 and 2028 it will start several semiconductor manufacturing plants in the US, Germany, Taiwan and Japan. TSMC is one of the most successful companies in this sector, but with all probability other chips designers and manufacturers will also need to strengthen their templates. The average salary of an engineer without previous experience, backed by a master’s degree and newly arrived at TSMC exceeds $ 65,500 annually In this situation the salaries offered by these companies are very high. The average salary of an engineer without previous experience, endorsed by a master’s degree and newcomer to TSMC exceeds $ 65,500 annually (Approximately 56,000 euros), But this is just the starting point. It is assumed that as their salary acquires experience. The problem facing semiconductor companies, According to semiis that as many people with technical profile are not being formed in universities as they will need in the short and medium term. In addition, many of the most experienced engineers are retiring or will do so before 2030. As a button shows: in the US, a third of employees of integrated circuit companies have 55 years or more. And in Germany a third of the technicians who have developed their work career in the chips industry will retire throughout the next decade. However, there is another challenge that also compromises the future of these companies: the next batch of engineers will have to have advanced skills in AI and Automatic learning. The companies that are dedicated to the semiconductors are aware of the problem that already looms on them, which has caused some to have launched initiatives that initiatives that initiatives that initiatives that They go beyond offering good salaries. Some of these measures are to invest in the progression of their professionals and offer them flexibility to prevent them from leaving; in seeking candidates with non -traditional profiles in which their skills prevail and not their training, or in promoting the incorporation of women into this industry. At the moment Women represent only 17% of technical positions in the semiconductor industry. Image | TSMC More information | SEMI In Xataka | We already know what the chips that will arrive until 2039 will be. The machine that will manufacture them is close

They only needed sun and plant waste

by

After staying the practically empty gas reserves, Europe is trying to find a way to reach November with the fully controlled situation and Without relying on Russia. To do this, he has put his goal to import gas from USA either Accept an offer from Chinabut, perhaps, the key is closer than they imagine: in Extremadura. A pioneer gas plant. A year ago The construction began of a 100% renewable natural gas pioneer center in myjadas, Extremadura. This project, developed by the German company Turn2X, will begin operating in May. Totally renewable. The myjadas plant will use a technology known as Power To Gas (P2G). This process consists of combining green hydrogen – obtained by water electrolysis with renewable energy – with biogenic carbon dioxide – proceeds of the decomposition of plant waste or biomass. By together both elements through the reaction of Sabatier, high purity synthetic methane gas is obtained. This synthetic natural gas, created without resorting to fossil sources, has been successfully tested in the Extremadura gas distribution network, According to the newspaper. But let’s not confuse. Although in Spain there are already several plants that They generate biomethanea renewable gas obtained by decomposing organic waste, the case of myjadas goes further. While the conventional biomethane captures the gas generated during the decomposition of waste, this new project does not start from organic matter. Methane is synthesized from scratch by the combination already described, which opens a new route for renewable gas production. The choice of Extremadura. Although the project is not exempt from challenges for The cost of green hydrogen and large -scale production, the choice of Extremadura as an epicenter responds To the numerous sunny hours which offers the territory. In addition, as the German company has detailed, regional agencies have proposed investments and aid throughout the process. Going further with hydrogen. The great bet of Spain and Europe is being green hydrogen. Specifically, in Spain It is positioning himself As one of the great players in this sector, with projects such as the H2Med, a corridor that will connect the Iberian Peninsula with France and Germany to transport renewable hydrogen. Turn2x initiative is significant, since it demonstrates how green hydrogen can go beyond its use in the industry and become a key raw material for other energy sources, such as renewable natural gas. Spain is not only betting on green hydrogen: it is transforming it into concrete solutions. And Extremadura is, today, one of his most promising laboratories. The implementation of this plant not only validates a disruptive technology, but demonstrates that the country can lead the transition to a renewable natural gas, less dependent and more sustainable. Image | Turn2x Xataka | An island in Japan has revolutionized its vehicles. They have turned cow droppings into hydrogen fuel

The EU is going to tighten the nuts to mobile manufacturers. You just needed a label

by

As of June 20, new rules destined, according to the European Union, will be entered into force, to improve the energy efficiency and repair of smartphones and tablets. Specifically, the rules reflected in the Delegate Regulation (EU) 2023/1669Complementary to Regulation (EU) 2017/1369 and relative to the energy labeling of smartphones and tablets. Energy classification labels that you have been watching for years in appliances such as televisions, refrigerators or ovens will reach mobile phones and tablets. In what products. Mobile phone manufacturers (including Dumb Phones), fixed wireless phones and tablets between seven and 17.4 inches, marketed from June 20, 2025, will have to show in their packaging the EPREL sticker. The modifications in European regulations add up to this ecological design requirement to every mobile and tablet sold in the US, with the objective of “contributing to optimizing the use of fundamental raw materials and will facilitate their recycling.” The label. The commercial label It will sound you, since you have seen it previously in appliances. On a scale from A to G, where A is the maximum score and G the minimum, the energy efficiency of the product is reflected. In the case of smartphones, in addition, there are some more than interesting data. QR code with link provided by the manufacturer to product -related information. Commercial brand of the device. Concrete model identifier. Energy efficiency scale. A is the maximum possible score. G, the worst. Device efficiency level. Battery autonomy per cycle measured in hours and minutes per complete battery charge. Device reliability in free fall. Measure from A (better) to E (worse). On the same scale of A to E, score obtained in repairs. Load cycles supported by the phone until the battery reaches 80% of its maximum capacity. Classification of Water Resistance, Dust and Subsibility. The IP protocol is used. Regulation number. Aue is 2023/1669. What will be taken into account. To the question “how the EU knows if a mobile is repairable or if the battery lasts 1,000 cycles” the answer is “because the manufacturer says.” All suppliers are obliged to register their models on this EPREL platform, being responsible for providing reliable data. The regulation specifies procedures for the conformity evaluation of these data sent, specifically prohibiting devices designed to alter your performance under evidence. Europe is pressing nuts to manufacturers. 2025 will be a good year for mobile phones, and that is that the demands that are imposing manufacturers directly point to the consumer. The batteries must endure at least 800 loading and download cycles maintaining 80% of their capacity. Manufacturers will have to make available to consumers and third parties (repair workshops) the necessary parts for repairs. Operating system updates must be guaranteed for at least five years. Non -discriminatory access of professional reparators to any software or firmware necessary for repair. The big question is, and even more taking into account the Tariff war frameworkif these new obligations about increasing battery quality, fighting to have the most repairable phone and support for several years to any launched device will have a consequence that seems inevitable: Price increases. How it affects us. As consumers we will have access to a very valuable tool: we can consult the quality of the battery, duration, repair and resistance of a device in a single glance. It is something that, to date, we could only consult on the manufacturer’s own website or specialized portals. Beyond the informative level, energy labeling is a cry for smartphones manufacturers: if they want their phones to get a good score, they must take care of key aspects that, in some ranges, were more than neglected. Economic cutting devices have been leaving aspects such as water resistance, software support or battery quality in the background. The new standards are demanding and, if you want to obtain a good score, it is no longer enough to launch a mediocre product. Image | Xataka and European Commission In Xataka | The European Union considers ending the big Android problem: mandatory updates for five years

There he learned everything he needed to build Microsoft’s empire

by

Microsoft is, without a doubt, the greater professional success of Bill Gates. However, not many people know that the secret of their success was based on some failures that the millionaire committed Before founding the technological. In his autobiographical book, ‘Code Source: My beginnings’Gates reveals how this first business experience, when he was barely a teenager, was decisive to mold his vision about What Microsoft should be. This episode of Gates’s life shows that even the brightest and most successful businessmen have had to stumble learn from your mistakes. Traf-o-Data: Gates and Allen’s first attempt In the summer of 1972, Bill Gates was attended by his last year of high school, while Paul Allen was already in college. Both had met at the school computing club. They were inexperienced and have barely done a few programming projects for the school or to collaborate in projects with their teachers. However, they were presented with the opportunity to code and process telemetry data of the Alburquerque traffic using perforated paper ribbons, so both friends joined for efforts and founded Traf-O-Data. Gates himself is described in the book as a “spoiled know -allotodo” that often responded with sarcasm and disdain with a: “That is the most stupid thing I have heard.” A phrase that, who have worked with the tycoon At some point in his career at the head of Microsoft, he has surely heard on more than one occasion. Having that in mind, the experience provided by Traf-O-Data, although failed, served as learning For someone who has defined himself as self -taught. Both schoolmates created a machine equipped with a Intel 8008 microprocessor of 360 dollars that allowed to automate the reading of the paper tapes that contained the traffic data to digitize that information. Although the idea seemed promising, the company failed to be profitable. As Paul Allen remembered In an article De Newsweek, “Traf-O-Data was a good idea with a poor business model. We had not occurred to market studies and we did not know how difficult it would be to get financing from the municipalities.” In 1975, they managed to bill almost $ 17,000. Which was not bad in the case of an inexperienced young people. According to Paul Allen, he remained operational until 1980, when he already registered annual losses of $ 3,494. This first business failure, far from discouraging them, served as a test laboratory where They learned important lessons on the marketproject management and the importance of constant innovation. “Traf-o-Data is still my favorite mistake because it confirmed that each failure contains the seed of the next success,” Allen recalled. Gates assured in his book that he learned that it is not enough to have a good idea, but it is crucial to have a solid business model and a well -defined business objective. The experience with Traf-O-Data taught them to identify the real market needs (the digitalization of the data of the paper tapes) and to develop solutions that really made the difference (the machine that processed the information), skills that would forge the foundations on which Microsoft would be built. Learning to be the boss The adventure of Traf-O-Data, was also a personal level learning for Gates, somewhat awkward in terms of social skills. Before developing the machine with the processor, Gates and Allen They hired a group of students of lakeside younger than them to transcribe by hand the data of the tapes. They paid fifty cents for each tape. Then, Gates and Allen went to the Library of the University of Washington and used The university computer to process this data and generate the traffic patterns graphics that the tapes had been recorded. That He taught them to work as a teamto make quick decisions and adapt to the changes in the environment to stay in your target. Later, they created their own processing system, which allowed them to collect two dollars daily for the digitalization of the data, as well as expand their business area to other government agencies of the neighboring states to Seattle. Gates himself explained to young peoplethat they were going to graduate at the University of Arizona del Norte that errors are a fundamental part of the learning process and that you should not be afraid to commit them. Traf-o-data was the seed of What is Microsoft today. In Xataka | Bill Gates is clear about the habit of his childhood that has helped him succeed in his career: get bored In Xataka | Steve Ballmer has become a Milmillonario without founding a single company: some of his advice to achieve it Image | Flickr (World Economic Forum)

Apple has been obsessed with the Iphone Premium for years. All I needed was a good and cheap

by

Apple has managed to fulfill a historic yearning. For the first time in its history it has become Global Sales Leader in the first quarter of the course. In a context of growth content of the territory of the smartphones, and with downward forecasts for the following quarters for the context of tariff war, the American company rises to the podium thanks to a model with name and surnames: the iPhone 16E. Apple as the first manufacturer. Apple leads global sales of smartphones in the first quarter of the year, in a market that grows a 3% content thanks to the impulse of China and emerging countries. The company enjoys a 19% market share, 1% more than the rival to which it has exceeded: Samsung. Apple grows 4% year -on -year, Samsung continues to chain falls, in this case 5%. The key markets. Apple has been looking for a way to lead the global market. Counterpoint’s report shows that one of the keys to achieve it was to stop focusing on the United States, Europe and China, to focus both in Japan and emerging countries and India and part of Southeast Asia. While the sales trend has been flat in the first three countries mentioned, growth has risen to the double digit in Africa, the Middle East, Japan, India and a good part of Asia. Being Premium is fine, lowering the price is better. Apple has been growing the aspirational brand image, one that only sells premium product. But the key lies right there: the Premium product does not have to be linked to an exorbitant price, and the 16E iPhone is the test. Your star product, the iPhone, It has been playing sales for yearsand bet on the same strategy does not work. The company has been centered on the high ticket iPhone for years, although year the market reports sign up for a clear trend: The standard iPhone (no pro) sells, much. Further reducing the toll of entry to the Apple universe with a 599 dollars product has been the only thing I need to lead for the first time in a first quarter. The brand image. Apple needed to say goodbye to the iPhone SE, an obsolete telephone in design and specifications, to hug the iPhone 16E. An entrance model to the iPhone family, with much inherited from previous models, but with a more current line, a first -line processor and compatibility with Apple Intelligence. In other words, an iPhone that continued to protect brand exclusivity, despite giving up a high ticket. The marketing of this model is simple. Despite its hardware differences, it has a surname that sells: it is still an iPhone of the 16 family, but much more affordable. Already in March the trend was seen, this phone was selling 60% more than the iPhone se de 2022according to IDC data. A new growth lever. Just five years ago, countries like India were just a market for Apple. In 2023 the company opened its first two Apple Store In the country, and is beginning to become one of its main levers to boost iPhone sales. The key to winning in emerging markets is mainstream. For the most Techies The 16E iPhone is a mediocre product. For the global market, the iPhone they had been asking for years. Image | Xataka In Xataka | I have tried the iPhone 16 and 16 Pro. I have very clear which one would buy me

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.