luxury

On the outskirts of Madrid there is a luxury shopping paradise for tourists. And 2025 is going to be its best year

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Las Rozas Village, the luxury sales center located on the outskirts of Madrid, is preparing to close its best year in its 25-year history. In an interview For the CincoDías media, Esteban Liang, business director of the sales center, stated that they will exceed five million customers and will achieve “single-digit sales growth”, a modest figure in appearance but that they consider exceptional compared to a textile sector that stagnated in 2024 and has fallen 1.8% until September. The secret: the international tourismespecially Latin American and American, which already represents 30% of its turnover. New clientele. In just six years, the profile of the buyer in Las Rozas Village has changed radically. China, which in 2019 was the center’s most important source market, has fallen to third place. According to Liang, Mexico and the Middle East have become the new protagonists. Mexican customers lead both in volume and spending, with an average ticket of 690 euros per traveler, the highest of all markets. As Liang tells the outlet, between 2022 and 2024, tax-free sales to customers outside the euro zone doubled, with Mexicans in the lead. Why did the map change?. The manager explains that “there has been an exponential growth of the middle class in China, whose expectations have been frustrated by the economic crisis.” This has caused Chinese consumers to travel within their country or to nearby markets such as Japan, in addition to increasing their preference for local brands. Meanwhile, the massive arrival of luxury hotels from American chains to Madrid has boosted the flow of American travelers, according to Liang. The director remembers that before there were only three large luxury hotels in Madrid and now there are 35, with another ten under construction. The balance that sustains the business. Despite the good moment in tourism, for Liang, the national market continues to be essential and represents 70% of clients. “They are no longer only from Madrid. They also come from Valencia, Valladolid or Málaga thanks to the improvement in railway connections,” says the manager. The diversification strategy has allowed the outlet to maintain growth even in a context of economic cooling in Europe, America and the Middle East, according to the medium counts. The last quarter of the year concentrates up to 35% of annual turnover thanks to key dates such as Halloween, Black Friday and Christmas, where the Spanish consumer takes on special relevance. Renew to continue growing. As explains In the middle, Las Rozas Village has also discovered opportunities in the deseasonalization of Madrid tourism. “Before, in the summer, the capital emptied. For two or three years we have discovered an opportunity to continue growing,” says Liang. In addition, as the manager says, the center has incorporated new brands aimed at generation Z to expand its audience. The center has more than 100 open-air boutiques housing luxury brands. And its outlet has been attracting a whole mass of deep-pocketed tourists for 25 years, knowing how to attract the international public with good discounts. Cover image | L35 Architects In Xataka | More and more cities are stopping the creation of tourist apartments. Alicante has proposed to be its spearhead

The founder of WhatsApp thought he lived in luxury. In reality I was surrounded by fakes and trinkets

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The world of millionaires is full of stories of betrayal, disloyalty and fortune hunters who seek to profit from economic tranquility of the 1% of the population whose pulse is not altered by paying 20,000 euros for a chair. Jan Koum, one of the founders of WhatsApp, has recently been the victim of one of these abuses. The millionaire has demanded to the interior designer who decorated a good part of his mansions and their yachts for scamming him with furniture and other decorative objects, which he passed off as luxury pieces, when in reality they were nothing more than crude imitations at best. They also give millionaires a hard time According what was published by the British Dailymail, The co-founder of WhatsApp is immersed in a legal battle with the French interior designer Remi Tessier, accused of selling him counterfeit luxury products and of applying extra costs on the decoration bills for his mansions and superyachts. The dispute arose when Koum discovered that several pieces he purchased through Tessier were simple imitations that neither had the expected quality of a luxury piece nor the price of a piece of junk. The interior designer’s scam ranged from designer furniture to rugs made by hand by artisans with a centuries-old tradition, who later turned out not to be artisans. According to published data by luxurylaunchesthe complaint details that the millionaire paid extra costs of between 10% and 20% on purchases made through his interior designer. An example would be a luxury chair for which the magnate paid 19,550 euros instead of the 12,400 euros it cost in the store, or the 1,731 euros he paid for a glassware set that actually cost just over 1,000 euros. What is even more serious is that the scam by his interior designer was not limited to adding a bite in his favor, the matter escalated when in charge of decorating the interior of his properties he was billed 642,000 euros for a supposed set of pashmina rugs that were supposedly made by hand. As revealed in the documents attached to the lawsuit, the rugs were be fakes Made with low-cost synthetic materials that did not cost even half of what the millionaire paid for them. The lawsuit also revealed somewhat more complex practices to deceive the millionaire. One of them was to transform prices between dollars and euros to benefit from exchange differences. Bites left and right According to collect he New York PostTessier helped decorate five of the millionaire’s homes, and from his studio in Paris, where he employs 15 people, Tessier decorates the homes and yachts of some of the richest people in the world. Among his billionaire clients are names as Larry Ellison and Ken Griffin, who are suspected of having also applied cost overruns showing a “predatory pattern,” as the lawsuit specifies. However, Tessier not only inflated his customers’ invoices, but also demanded commissions from the distributors who provided them with the products. The lawsuit indicates that the French interior designer convinced the millionaire of Ukrainian origin to buy a Picasso valued at 7.8 million dollars. On this occasion, the painting was authentic, as were the $600,000 that Tessier pocketed in a hidden payment from the gallery that sold it and that was never communicated to the millionaire. Jan Koum, has manifested that this lawsuit is not about personal gain, ensuring that any economic recovery will be donated to charities in France. “It’s about protecting others,” said Orin Snyder, Koum’s attorney in this case. According to the British media. Designer Remi Tessier rejected the accusations of fraud, claiming to have acted with respect towards Koum and reproaching the decision to take the matter to trial. “I reject all allegations against me. I have always treated Jan with the utmost respect and protected his privacy. I am surprised he took this action.” In Xataka | A businessman built a mega mansion without permission: the neighbors have gotten the city council to demolish it Image | Flickr (Hubert Burda Media), Unsplash (Kam Idris)

There is a perfect storm with AI and data centers. And it will cause the DRAM and Nand memories to become a luxury

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A remarkable rebound to the prices of NAND memories (used in SSD units) and the drams of our PCs and laptops is coming. For two years users We have benefited From a time of bonanza in these components, but that ends. And the AI ​​and fever has the fault to create more and more data centers. When the memoirs were cheap. In March 2023 The prices of the NAND and dram memories were falling to lead. The pandemia had caused an extraordinary demand, but once the confinement ended, the situation was invested. The manufacturers had produced too much – waiting for the demand to remain – and found an exaggerated inventory. People no longer wanted so many memory modules or so many SSD units, and prices collapsed. AI changes everything (and this, too). The effects of that imbalance have been extended for two years, but the arrival of Chatgpt caused a Fever by the AI ​​that has ended up causing another fever: that of the data centers. These facilities use thousands of GPUS and these GPUS make use of huge amounts of memory. Above all, HBM memories that Since its creation They were oriented to business applications: they were much more expensive, but also much more powerful. Price evolution of SSD Samsung 980 Pro of 1 TB. In mid -2023 the units raised their lowest price. From there, the price began to rise. Source: Camelcamelcamel. Price increases will go to more. SSD units such as Samsung 980 Pro of 1 TB are a good example of what is happening. In Camelcamelcamel We can see that evolution of prices that marks minimal in mid -2023 and then rise. These units have been replaced by the 990 pro of 1 TB with an evolution less pronounced in the increasestrue (in fact, it is around 100 euros, an interesting price), but everything indicates that this curve will soon follow the tendency of its predecessor. The forecasts of the Trendforce consultant are clear: the DRAM and NAND memories are going to climb a lot and very fast. And the DRAM memories will also go up. The prediction is the same for the DRAM memories market that, for example, are used in the DDR4 and DDR5 memory modules of our PCs and laptops. According to Trendforce In the third quarter of 2025 – which has just begun – we will see a rise of more than 40% in DDR4 memory modules. In the case of GDDR5 memories we will have a break and the climb will reach 8%. Most expensive pcs and gaming. This type of increases especially affects the end users who buy PCs and laptops to work, but also to play. Memory modules for graphics cards will also notice this quarter notably according to Trendforce. The GDDR6 memories will do it up to 33% and the GDDR7 up to 10% according to their estimates. HBM memories to power. Data centers that now all large technological ones are rushing to build need huge amounts of memory, and that is conditioning the balance between supply and demand both in the business market and in the market for end users. In fact, memory manufacturers are increasingly focusing on focusing production on HBM memories – used in AI accelerators – and leaving traditional DRAM and Nand memories. Micron points out that its production of HBM modules for all 2026 It is already soldand SK Hynix seems to be in a similar situation: the demand for these modules is extraordinary. The Raspberry Pi as an example. We are already seeing the consequences of this type of movements. The Raspberry Pi, who had gathered memory modules during the bonanza season, were forced to raise the prices of the new models a few days ago for the shortage of memory. Thus, the Raspberry Pi Compute Module 4 and 5 in their 4 GB variants rose five dollars, and those of 8 GB rose 10 dollars. The company’s own CEO, Eben Upton, explained that “memory costs about 120% more than it cost a year ago.” Why not create more memoirs? The solution seems obvious: if more memories are needed, more factories should be created. However, manufacturers are reluctant to this for several reasons. The first, the enormous cost of these plants, which amounts to tens of billions of dollars. The second, that these factories take years in come to produce. And the third, who do not want there is a “AI bubble” and this explodes would make them meet again with an exaggerated inventory and some factories that they no longer need. Bad matter. Image | Samsung In Xataka | Samsung has its greatest competitor at home. His future with the chips depends on his rivalry with SK Hynix

Bathing in Rome was not a priority. Until the elites of the empire discovered the luxury of the Termas de Trajan

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At present, daily hygiene is (or it should beat least) something we assume with total normality. But in the times of the Republic of Rome, the bathroom was not considered as A priority. The Personal hygiene It consisted of little more than washing your arms once a day and the rest of the body every nine or ten days. At the end of the 1st century, a new trend inspired by classical Greece was gaining importance among the privileged classes of Rome, which began to build spaces dedicated to the pleasures of the bathroom in its lavish villas. The ones were born Balnea that worshiped to the Salutem per Aquam or health through water. Submerging in water bathtubs at different temperature went from being a mere practical requirement to wash, something more playful that fit as a glove with the enjoyment of the patricians and other wealthy class. The challenge: get the greatest and most luxurious hot springs of the empire Marco Vipsanio Agrippa was the first ruler of Rome to which it occurred to build a huge Balneum in the Mars field as a meeting and entertainment place for the citizens of Rome. However, unlike Balneumwhich were deprived, these public water baths will receive the name of Themaereaching Our days like Termas. Agrippa, without knowing it, had started a career with its predecessors in which each new ruler wanted to leave their mark with some larger, more luxurious and most ostentatious hot springs than those of his predecessor. Trajan, as a good Sevillianhe knew the benefits of a good bath to cool off the heats and relax at the end of the day, so he entered the rag in the competition by building an authentic architectural and technological wonder of the ancient world. Ruins of the Termas de Trajan If we could Travel in time to ancient Romewe would meet the sumptuous Trajan Termas. Considered as An architectural wonder delivered to the luxury and well -being of those who visited it. These places offered numerous attractions for the entertainment and health of citizens: saunas, bath pools, Palestras, libraries, porches and gardens decorated with everything luxury of detail. However, although in most cases the cost of the entrance was available to the majority of citizens of Rome, only the wealthiest and powerful could pay all the pleasures and luxury offered by these facilities. The hot springs were inaugurated in the Oppio hill in 109 AD covering the void of public bathrooms left by the fire of the Domus Aureaof Emperor Nero. The Trajan Termas They were a real display of architectural innovation that Integrated the latest in Roman air conditioning technology and opulence in the decorations and mosaics. Mosaic with sandals in hot springs. “Salvom Lavisse”, a bath is good for you In the structure of its construction it was innovated with the development of lighter materials to achieve a equally resistant concretebut much lighter and permissive with heat based on volcanic rock either Tufo Giallo. The wooden structures, which served as fuel for the previous hot springs, were replaced by slender advocated ceilings and large interior spaces. The whole occupied the triple of the surface that its predecessor with some 111,000 square meters of luxury dedicated to body cult. The water supply was guaranteed by a complex aqueduct that brought the water from different sources of the Bracciano lake located 40 km from Rome, and was stored in huge deposits near the theater enclosure with a capacity of eight million liters of water. Trajan thermal complex plant Enjoy a bath in that sumptuous temple dedicated to hygiene and health was A luxurious and relaxing experience. The thermal complex was designed with an impressive architecture and offered a wide range of services and comforts to enjoy. The operation Upon entering, he passed by the NATATIO A large pool with which the first visual contact with the water was had, but that was visited until the end. Before, it should be passed through the APODYTERIA or common dressing rooms. From that point, the visitor passed to the Palestra Fully naked or smeared in essential oils to worship the body exercising the muscles or participating in ball games. Moment that many used to achieve political favors or influences between high society. Columns on which the ground rested. Eustolian house. Cyprus Then, the Thermal circuit It continued through heated rooms with an elaborate system in which the exposure of the sun’s rays was combined through large double windows, and a system of “radiant soil” raised on a series of columns that was heated by the circulation of hot air under the ground, the walls and the vaults. The wealthiest could enjoy massage services with scented oils and ointments and even body hair removal executed by slaves Hot water pools (Caldolarium) and temperate (Tepidarium) were conditioned using the same underground boilers with which the air that acclimatized the entire enclosure was heated. These boilers warmed a large bronze container with inverted turtle shell that came into contact with the base of the bathtub Caldolarium and circulated hot water by convection until The whole pool had the same temperature. Maximum resources optimization, with the same fire air and water heated. The thermal circuit ended with a bathroom in the four cold water pools of the huge central basilica of the Termas de Trajan. In them you could share the bathroom, the conversation (or what arises) with the rest of the hot springs, it was already allowed entry of both men and women. The route ended in the NATATIO who welcomed the visitor. This was one outdoor pool With an approximate depth of one meter, with which the visitor left his luxury and well -being reverie to return to his routine, which Rome did not do in one day. Unfortunately, fate wanted all this wonder of ancient Rome to succumb under a fire. An even greater project emerged from its ashes: the hot springs of Emperor Caracalla … but that is another story. In Xataka … Read more

In the full boom of foreign tourism, Metro de Madrid has had an idea to make its brand profitable: luxury merchandising

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No matter where you go or who you ask. There are certain icons that everyone recognizes worldwide. They are part of a border -proof visual heritage. A clear example are The Olympic ringsthe symbol of peace or the dollarthe arroba or the Celebrate Smilethe smiling yellow face designed decades for Harvey Ball. If we probably did a survey most people would include in that list of universal symbols The subway logo from London. Madrid It seems determined The same thing happens with your suburban. What happened? What Metro de Madrid has surprised with A peculiar proposal. One that has little to do with trains, infrastructure and schedules. Or yes. The institution has just presented an official clock, a submersible Berbier piece, stainless steel and sapphire crystal ‘inspired’ in the capital’s suburban. The images that they have already been seen show the red, blue and white logo of Madrid in the sphere and how the marks of the hours are decorated with The colors of the different lines. One, light blue; two, red; three, yellow; four, brown … in another historical wink at the bottom of the sphere appears The figure “1919”the year in which the First Line Four Caminos-Sol was inaugurated. Click on the image to go to Tweet. Is more known? Yes. Sunday The world slid Some details of the launch. The idea is to create only 50 numbered units that will be sold for 395 euros. Too much money? No problem. In case the Limited Editing Berbier clock is exhausted or the client wants to pay less, Metro plans to market another, cheaper model, which will incorporate a similar sphere with interchangeable silicone straps in four colors. The price in that case will be 120 euros. However, there is much more interesting fact. Not by what he tells us about the clock itself, but of the Metro plans. According to Precise The worldthe new accessory can be bought unocidly in the store that the operator plans to release at the opera station. It will be The third (There is already one at the Sunstation and another in the Plaza de Castilla) and the idea is that not much to open its doors. In January He pointed to the second half of 2025 already early summer It was specified that the space is probably available in the last quarter of the year, which will allow you to take advantage (at least partly) the Christmas campaign. Metro stores? That’s how it is. In itself, stores are not a novelty. As Remember Europa Pressthe history of the Metro store can be traced at least 1984, when it opened its sun sales space. Several decades later, at the end of 2017, added the place of Plaza de Castilla. Today its catalog of items can be consulted (and buy) also in latientademetromadrid.com. In addition to selling merchandising Officer and pieces such as the new Berbier watch, the opera space will serve travelers as office Customer service. But … What do they sell? They don’t sell, better. His articles list It is amazing broad: bolis, bags and backpacks, cushions, sweatshirts, fans, bottles, socks, notebooks, toys, cups and even lames with stations posters such as Santiago Bernabéu or metropolitan state. All related in one way or another to the Madrid suburban. Most show the famous blue, red and white logo or incorporate the colors of the different lines. In the wide metro catalog there is also Bestsellers They have stood out for their commercial success. For example, Some shoes Sports designed in collaboration with Titocustoms to celebrate the company’s 105 years. They launched as a limited series, but given their “great reception” Metro decided to create a new edition. In total more than 1,000 pairs have been sold. Another product with pull is The Christmas sweater. It was released in 2023 and they have already been dispatch More than 3,000 units. Are there more figures? Yes. Not many more, but there is some that helps us understand the scope of the commercial stores of Metro de Madrid and especially its evolution. At the beginning of the year, when the plans to open the opera store were announced, the Europa Press agency wakefulness That in 2023 the volume of sales before taxes reached 127,470 euros, a record that exceeds the box of the previous year, which had been 81,619. That is, the billing shot more than 56% in a year. Most sales were channeled through physical stores (75%), highlighting above all sun, with almost 65,400 euros. Why do you do it? To understand Metro’s commitment you have to know your data, but also (and even more) the context. His decision to open a new opera store coincides with two clear trends. The first is the increase in travelers. In January the company estimated that in 2024 it had reached its “historical user record”, with 715.2 million trips8% more than in 2023. The data of fact improves those registered by the company in the years before the pandemic. The other trend is the increase in tourism. Especially that of foreign origin. Spain is close to passing the historical barrier of the 100 million of international visitors and there are those who believe that in not much time, By 2040will be the great tourist referent of the planet, surpassing France or the US. Much of that flow is directed to destinations of the Mediterranean coast, the Canary Islands or Northern regions, such as Cantabria either Galiciabut Madrid also plays a key role in the national tourist fabric. In 2024 Madrid received More than 11 million of visitors. It is estimated that the international market meant 56% and generated more than 16,000 million euros, 21% more than in 2023, with a key weight of the US, Italy and France, although the Chinese are the ones who have grown the most, 74%. And what is Metro? Everything indicates that taking advantage of that pull of visitors and users. After all, the new store will not open in any place. … Read more

In Spain, eating chocolate is becoming a luxury. And that has begun to take its toll on your consumption

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Despite price swings And that the tablets no longer take the deficated rhythm of A few months agothe chocolate market continues to cross turbulence. The latest IPC data show that eating chocolate today comes out 19% more expensive that a year ago, which threatens to convert the chocolates and chocolates into (almost) a luxury. Consumption is not falling to the same extent in which prices rise, but the industry begins to understand a reality: demand, even the very very chocolate, It is not immune to inflation. The big question is now … Will prices continue to upload? A percentage: -13%. They do not run good times for cocoa and chocolate lovers. It is something that We have been saying. Your crisis responds to A mixture of factors that transcend Spain, but still the data that are coming from the national market help to better understand its evolution and perspectives. One of the last clues is the INE in your price index August. It shows that both chocolate and cocoa powder continue to make more expensive. The first is today 13.1% more expensive than in January and 18.8% more than a year ago. In the case of the second, the product that is marketed in dust, the percentages are respectively at 10 and 11.8%. They are not as strong increases as those of a few months ago, when the interannual chocolate climb touched 25%but still far exceed General Food CPIwhich barely grew 1.8%. Consumption, in retreat. The price is not the only clue we have to understand the chocolate situation in Spain. Moreover, there is another equally important (or even more) indicator that is directly related to the evolution of costs: demand. And this is also far from moving in positive values. As the price of chocolates, tablets, nougat and other cocoa products rose, its demand was contracted. And what, how has you denounced Facua, at least part of the sector attempted to compensate for raw materials through a strategy of “Redouflation”which basically consists in reducing the size of the product without touching its price. At the end of 2024, for example, the organization detected that practice in Christmas sweets. And how does demand evolve? If we talk about chocolates, cocoa and their derivatives, the data from the Ministry of Agriculture, Fisheries and Food draw a negative curve. Your study ‘Food consumption in Spain’prepared with data from 2024, shows that last year we buy less than the previous one. The fall was 4.4%, although in the specific case of per capita consumption the setback was higher, 5.6%staying at about 3.03 kilos per individual and year. “In the long term, the purchase of these products by Spanish households decreases, because 4.7% less chocolates/cacaos are bought than with respect to 2008,” Precian From map, which clarify in any case that this setback does not affect the entire sector equally. In fact, it is concentrated in derivatives, which retreat 10%. Chocolates grew 6.2%. Four of the 2024 food report published by the Government. Are there more updated data? Yes. And although the figures change the sign, negative. Updated data The Ministry on Food Consumption shows that in the mobile year at the end of the first quarter (March 24-March 25) the demand for chocolates and cocoa in Spain had reduced 6.1%, leaving per capita intake by 2.96 kg. A year earlier that indicator was greater: 3.19 kg. Now, that fall leaves a positive reading for the industry: chocolate is enduring the price increase well. Or at least he is not suffering as much as he could. It is reflected by another report published in July by Nielseniq, which esteem That the demand for sweets in general has contracted 2.6%, that of chocolate 3.2%and that of cocoa 1.7%. It may seem a lot, but it shows an amazing resistance of the product if one takes into account that in a few years it reached take up 30%. Less consumption, more expense. The Data from the Ministry of Food They show a curious trend in the chocolate sector, one that is probably explained by that decoupling between the rhythm to which prices rise and to which demand lowers. In 2024 we might have bought less chocolate, cocoa and derived products, but if we talk about the money moved in the market the data is superior. “In terms of value, the category closes with an increase of 6.4%, which means a gain of 86.5 million euros for the industry,” Confirm the mapwhich has also found the increase in ounces throughout the year 2024. “The average price of these products is € 10.11/kilo, a figure that is 11.3% greater than last year, an increase of € 1.02/kilo.” Year (Tam March) Consumption (kg/per capita) of chocolates/cacaos/dirt 2O25 2.96 2024 3.19 2023 3.21 2022 3.54 2021 4.03 2020 3.57 2019 3.57 Millions of millions (which). The Photo of the year included between the months of March 2024 and 2025 is similar. The millions of kilos of chocolate that moved in the industry fall, but the millions of euros of billing rise. To be precise, the first indicator retreated 6.1%. The second grew by 7.1%. In fact it is one of the greatest increases between the categories identified by Map in its latest report. Only the prepared dishes (10.8%), olive oil (11.8%), frozen potatoes (11.9%), some fresh fruits (8%) and part of the wine industry, although with lower billing levels, are exceeded. How does the industry respond? Recently, coinciding with the World Chocolate DayEfe published a balance that shows that (despite everything) the chocolate industry is maintaining its sales and enduring the guy. It does so in thanks to exports. According to the data it manages, in 2024 consumption grew by 7.5% in value while its volume was reduced by 3.9%. I wish They stand out That data and remember that in 2023 the difference between spending and volume was more pronounced. “There is an effort, since profitability is reduced by the cost of raw material.” For the Spanish industry … Read more

The new aesthetic luxury of “liquid surgery” that promises what the Botox no longer sells

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In the new economy of the “invisible luxury”, the object of desire no longer hangs from the arm: it melts with the skin. Instead of great transformations, the aspiration is that “it is not noticed.” A lifting without scars, a brightness that looks like a repair dream. In that league the newly baptized “liquid surgery” plays: four -digit facials that promise a Botox effect without needles or rigidity. A new trend. After the rejuvenated reappearance of Lindsay Lohan, a reporter from The Times He went to the most exclusive spa by Beverly Hills to test the “MBR Best and Ultimate Liquid Surgery”, a 995 -dollar protocol. The session includes cleaning, toning, hyaluronic acid masks and, above all, the application of a star serum: 1,784 pounds the 50 ml bottle, sold as “viper venom imitator” to achieve a “more subtle” botulin toxin effect. The journalist described a “striking” difference after applying the product in half face and collected that the usual clientele includes local elites and celebrities that repeat monthly and complement at home. The text itself points out that the term “liquid surgery” was coined by a German marketing department: there is no scalpel, but a high -cost cosmetic ritual with immediate results. The spa presents it as the “less invasive” route towards the good face effect that was previously associated with visible injectables. Aesthetic luxury changes the skin. The turn responds to a broader trend: undetectable results. As we have detailed in Xatakathe deep flat lifting – which repositions muscles and ligaments in block to avoid rigidity – has become the standard among star surgeons. The effects last between 10 and 15 years, but prices easily exceed six figures. Given this situation, Botox has lost part of the story. In a report for Women’s Health They have described as Jennifer Aniston He has recognized that he tried the injections, but abandoned them for considering them “ridiculous” in excess. Instead, combine facials, lasers and radiofrequency (Themage) with a healthy lifestyle. The narrative now relies on bioestimulators: polynucleotides derived from salmon DNA (PDRN) that promise cellular hydration and regeneration, or exosomes, small vesicles that act as regenerative “messengers”. He Glow discreet becomes symbolic capital. Towards combined protocols. The immediate future points to repeatable treatments, expensive and continuous maintenance, which mixes apparatus (laser, radiofrequency) and cosmetic biology (polynucleotides, exosomes). That is today the “toolbox” that celebrities present as an alternative to click or go through an operating room with public visibility. On the cusp, the elite scalpel continues to mark status; At the base, four -digit facials sell the “invisible effect” in cabin format. This is how the term coined as “liquid surgery” fits at that intersection. The problems that are coming. The boom of “liquid surgery” and other less invasive treatments drag shadows that should look straight ahead: from the regulatory vacuum to unequal aesthetic pressure. On the one hand, The Newbeauty Portal Document The case of Victoria Nelsona client that denounced burns and scars after a “high -power” peeling and microneedling years performed, allegedly, out of the legal reach of a aestheticist in California. Dermatologists consulted recalled that procedures such as medical peels, microneedling, lasers or injections should be carried out in clinical environments and under medical supervision. A peeling, they underlined, is not a ritual of beauty but a “controlled chemical burn” that, if it runs badly, can leave irreversible sequelae. The case illustrates a hole between marketing, licenses and security. On the other hand, in other types of treatments science does not support a promise. Polynucleotides –extracted from salmon DNA and increasingly present in elite clinics– They have biological base and even a previous medical use in wounds and burns. Side effects, when injected, are usually mild (bruises, swelling), but robust studies are missing that support their long -term benefits. It also happens with exosomes that it is still consolidating in the scientific field and with collagen supplements, where the benefits are modest or contradictory and many studies have been financed by the brands themselves. There is an even broader background. The aesthetic pressure is not limited to the cabin of a spa. The cultural narrative has oscillated from Body Positive to ultra -launching standardsamplified by Fashionable thinning drug and Digital filters that multiply impossible expectations. In this field, scrutiny is deeply unequal. They carry the demand to stay young and with a double penalty: both those who are operated and those who decide not to do so are criticized. Sarah Jessica Parker has been insulted for showing wrinkles, while Pamela Anderson was criticized for exhibiting her naturalness without makeup. Men, on the other hand, usually enjoy indulgence: names such as Brad Pitt, Tom Cruise or Bradley Cooper have starred in speculation about touch -ups, but rarely face the same public trial. Even the data shows the gap: As we have pointed out in XatakaLiftings in men grew by 26 % between 2022 and 2024, but the media account presented them as a simple “set -up”, not as an “aesthetic obsession.” The result: eternal youth remains a female demand and an optional option for them. An eternal youth with conditions. The snake venom facial in Beverly Hills is more than an aesthetic whim. Summarizes a global trend: displacement towards less invasive procedures, more expensive and with an aura of exclusivity. An eternal youth reserved for those who can pay it, while the rest of society consumes supplements, collagen powder and digital filters as substitutes. The question, however, is still open: are these advances a real scientific revolution or a marketing mirage? Maybe how did The Times the chronicler When leaving the spa, the eternal youth does exist, but it costs the same as thirty beers in an airport. And, above all, it is still a luxury with class, gender and power more visible gender than any wrinkle. Image | Freepik Xataka | Surgeons are facing a new challenge: patients who want to resemble their double created by AI

In Ibiza the luxury villas and ‘Beach Clubs’ have taken over the bathing areas. And the neighbors are saying enough

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Every year Ibiza receives hundreds of thousands of tourists that dream of the same: enjoy the Sun of the Mediterranean and take a dip in one of its paradisiacal coves. That has converted the sand of the Ibizan coast in the object of desire for locals and visitors, a coveted (and quoted) privilege that has long faces a serious threat: privatization covert of the beaches. A risk that materializes in the form of hammocks and sun loungers. What happened? That the summer of 2025 will perhaps go down in history by the forest firesthe Heat waves or the You alert of the hoteliers, who despite the record influx of tourists who are registering Spain perceive a fall in their turnover; But of course it won’t solve it One of the ‘hot potatoes’ of the Balearic coast: the private occupation of the sand. Eldiario.es remembered it yesterday An article in which he remembers some of the main controversies that Ibiz Beach Clubs. It is not really a problem that affects only the Pitiusa Islands. In Malaga the neighbors They have warned of the “privatization of the beach” for the expansion of several beach bars and in Menorca There have been criticism For the closure of roads, which prevents visitors (and neighbors) from practicing hiking in the area. Where does the controversy come from? Ibiza is close to 230 kilometers Costa and a good part of it are beaches and coves that, for decades, attract tourists from all over the planet. The result is that a portion of its sand, with its umbrella and sun lounger, has become (especially during the summer) into a precious good … and disputed. Residents know it. And also tourists and hoteliers. Hence it is not uncommon to find in the island press Complaints by Beach Clubs and restaurants that occupy sand with hammocks and umbrellas, hoarding more space than they allow them Your concessions. Or even news on villas and companies dedicated to the luxury holiday rental that colonize ‘the coves. In August Nou Diari He warned that the “undercover privatization” of the beaches is filling the patience of the neighbors of Ibiza and recalled that for years it is not strange to meet with auxiliary and yacht vessels that approach the coast to display hammocks that stay there in case their owners decide to use them. Sometimes it happens. Others do not simply occupy coast. Are there specific cases? Yes. In Ibiza there are at least three that have given to speak over the last months. Of all perhaps the most popular is that of Cala Molíin the municipality of Sant Josep. Fed of the ‘colonization’ of Arenal, Last month Someone withdrew the sun loungers in the cove and left a message in English attached to one of the chairs: “The beach is a public space and is not included in the house you have rented. If you want to put your hammock, come like everyone else and place it wherever you want. Eivissa free of pirates!”. In August Nou Diari public That the sun loungers, umbrellas and other Molí apparatus was installed by a company dedicated to the rental of luxury homes in the area. As needed, the business was dedicated to deploying the furniture in the morning, occupying part of the Ibizan coast, as if it were an exclusive service for its customers. eldiario.es Precise However, the hammocks actually installed operators hired by a family housed in a nearby villa. Are there more examples? Yes. Another sound case is that of Cala d´en Serrain Sant Joan. In June Amics de la Terra denounced that a business was installing more hammocks on the beach than allows its municipal concession. He denounced her accompanies her A photo in which 30 sun loungers can be seen in pairs who occupy practically the entire cove. His complaint motivated a police inspection, which, however, verified that the concessionaire was complying with the limits, at least at the time the agents came. Ibiza Diario Precise In any case that, although at the time of the inspection it was found that there were 18 hammocks, “amount that coincides with the maximum authorized according to the current concession”, in the image released by AMICs it is clearly appreciated that at the time when the photograph was taken there was almost double (30). “He has only started summer and hammocks already throw us from the beach”, regretted The environmental organization in its publication. Is it a new problem? Not quite. Nor exclusive to Ibiza. The occupation (or “privatization”) of the coasts has heating the debate For yearsboth by individuals that get up early to place their umbrellas and then leave, like business that monopolize large portions of sand. In the Balearic Islands it is usually a reason for recurring discussion. Last year the residents of Sant Agustí and Cala Major (Palmad de Mallorca) They denounced publicly That, according to their calculations, they only had 22% of the beach for their enjoyment. In Ibiza, Cala Spartin Santa Eulària, too It has generated controversy This summer for a similar reason: the appearance of private hammocks. Images | Fred Bigio (Flickr) and Amics de la Terra Eivissa (Flickr) Via | eldiario.es In Xataka | Cabo de Gata promised them happy with the tourist pull of its beaches. Until the dunes became parkings

A certificate that converts any car into a luxury

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In the city-state of Singapore, it is not uncommon that A Toyota Yaris Cross comes out for more than 120,000 euros. And it is that at the purchase of the car you have to add a certificate to circulate through its streets that It has become a luxury object. This certificate can cost tens of thousands of dollars, and it is mandatory to go through the hoop if we want to drive our own car through its streets. The most restrictive system in the world. Since 1990, Singapore forces its citizens to acquire a Certificate of Entitlement (COE) Before you can buy any vehicle. This certificate, which is obtained for auction every fifteen days, can reach 100,000 euros for vehicles with more than 1,600 cubic centimeters or 130 hp of power. The little ones require a certificate of about 72,000 euros. With this, the government intends to keep the car park below 950,000 vehicles throughout the country.

Renfe has climbed into the luxury train with a renewed proposal proposal express: al-Andalus

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Renfe celebrates the 40th anniversary of one of his most emblematic tourist trains, the Al-Andaluswith a great renovation for its 2026 season. With this exclusive luxury train, Renfe climbs into the “Slow Luxury” rebirth car that are promoting international luxury operators such as Belmond Train, owned by LVMH, with proposals for proposals for more rest and exclusive trips aboard of the Orient Express or the Britannic Explorer. A luxury train to the heart of Andalusia. In its proposal by 2026, the Al-Andalus expands its route to include Historical and cultural destinations from Extremadura, Castilla-La Mancha and the Community of Madrid, offering an exceptional trip inspired by the elegance and glamor of another era. This “Orient Express” Spanish It moves passengers to another era full of luxuries and sophistication, but in which everything develops at a slower pace, in contrast to the speed at which the current world moves. That is precisely the experience of traveling on this exclusive train, to enjoy the journey as much as the destination. New route for 2026. The 2026 route is an invitation to discover the patrimonial and gastronomic wealth of the south and the interior of the Peninsula. For seven days, Al-Andalus travelers travel Andalusia, Extremadura, Castilla-La Mancha and Madrid, with stops in such emblematic cities such as Jerez, Cádiz, Sevilla, Córdoba, Toledo, Aranjuez, Cáceres, Mérida and the Spanish capital. This journey maintains the classical duration of seven days and six nights on board, where time passes between fascinating landscapes, cultural stops and an atmosphere that revives the elegance of the early twentieth century. Comforts and luxury services on board. The Al-Andalus train is the longest train that circulates along the Spanish roads, with 450 meters long, equivalent to a skyscraper of 150 plants. It consists of 14 cars that house a total of 64 passengers. Among its amenities are a kitchen car, two restaurants, a bar, a game room and seven beds to rest with all the Comodities of a luxury hotel. The services vary according to the category of accommodation that travelers choose. The large class has an area of ​​6.58 m2 with two individual beds and includes all meals, visits and excursions, welcome cup, cleaning products and shoes. The Deluxe suite offers 8.26 m2 with a careful design and double bed, private bathroom with hydromassage shower and adds exclusive services such as the personnel are responsible for making and undo bags, opening and closing beds and all non -alcoholic beverages of the suite are included. Experiences of another era, current prices. Traveling in Al-Andalus is a luxurious experience that is not available to everyone: For the 2026 seasonprices range between 5,000 and 14,000 euros, depending on the type of accommodation. The Double Class Cabina costs 13,200 euros between two people, while the individual is valued at 11,200 euros. The most exclusive option is the Deluxe double cabin, whose price reaches 15,800 euros, with an individual rate of 13,800 euros. This rate includes a luxury bus that accompanies the train during the tour to facilitate displacements on excursions, in addition to a multilingual guide, safety service and free train transfers from and from the start and end points of the route. In Xataka | Private Jets have lost glamor among the rich: now they prefer to go “of Chill” in exclusive luxury trains cars Image | Renfe

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