which Apple John Ternus inherits and where the cracks are

It arrived last night for Spanish time, but it is the news of the day. After 15 years at the head of Apple, Tim Cook will leave his position on September 1. It will be the moment in which a John Ternus50 years old and with 25 years in the company, will assume the position of CEO. From a sales shark, we will move to a hardware man. And, although Cook will leave Apple in an enviable position, Ternus will take the reins with significant debts and many open fronts. Let him Cook. Yeah jobs He was the idealist, cook was the executor. Most of the hardware of the Apple of the three decades with Tim at the helm was inherited from Jobs’ Apple, but Cook has made them shine. Products such as Apple Watch either AirPodsthe Mac line was turned upside down, giving sit down Intel to bet on its own chips and even the MacBook, which was not one of the economic legs of the business, has experienced tremendous success of the macbook neothe ‘cheap MacBook’. But under the mandate of a Cook who has developed his career doing numbers and not designing products, what has shone has been the services segment. Services > hardware. We already said it in 2024: services exceeded the combined revenue of practically all of Apple’s hardware except for the iPhone, which still represented approximately half of the company’s sales. Apple has gone from being a company recognizable for its devices to one in which the iPhone was still capital, yes, but in which wearables (AirPods and Apple Watch), accessories, home devices, iPad and MacBook They were capitulating to the software. Apple has been buying software (Pixelmator, for example) to strengthen its suite of applications, but it has also been moving to subscription models and opening new lines. AppleOnefor example, is the umbrella under which services such as Apple Music, Fitness+cloud storage, Apple Arcade either AppleTV. All with a monthly subscription, of course. Because the company has a complete line of services and subscriptions to compete against other alternatives. They are in all segments (music, video games, personal care, movies and series) and represent a lifestyle. But they also have their creative suite for compete directly with Adobe with apps like the aforementioned Pixelmator, Final Cut Pro or Logic Pro Proven effectiveness. If we talk about money, this translates into a beastly lever. Under Cook, Apple has grown, and it has grown in a big way: Income from 108 billion dollars in 2011 to more than 391,000 in 2024. Close to 4x. Capitalization which went from 320 billion to 3.7 trillion dollars in 2024, almost 11x. The margin left by services and subscriptions is greater and more direct than that of the iPhone, also allowing a constant cash flow that is not seen as much with hardware launches. An iPhone is purchased once a year, a subscription is paid every month. And all this leads us to talk about a different Apple than in 2011. If then it was the company of the iPhone and other devices, today it is a business that encompasses software and hardware. And there are not many who can boast of that. And Cook’s Apple has built this while creating an extremely streamlined and diversified supply chain with factories in China, India and Vietnam to adapt to regulations and market shocks. But although that is ‘Side A’ of Tim Cook’s film, there is a ‘Side B’. The limbo of the Vision Pro. At this stage we have seen many hardware successes, but also some devices that raise many questions. I don’t get into AirPower anymore (Do you remember AirPower?), but in the field of VisionPro. Apple’s VR/AR headset is a technological marvel, but also an expensive device, with compromises like that hanging battery and, above all, one that you don’t really know where it goes. Launched in 2024 at $3,500, they have not seen the light of day in many markets, they continue to cost the same and a renewal has not been presented in these almost two years. At that time, the other great promoter of VR, Meta, has moved to glasses that they have made a place for themselves among content creators and people who want to document their daily lives. It is evident that it is not the same product, but the underlying idea is: a wearable that you wear for much of the day to create content and consume it. In a different way (audio in the Meta, more video in the Vision Pro), but consuming content, in short. In these two years, we have not been able to give the Vision Pro a ‘killer app’, something that would really make them irresistible within the Apple ecosystem. Tariffs and Apple Intelligence. But if the Vision Pro can afford to be in limbo, these two issues cannot. First, the tariffs. That Apple is moving to other countries to stop depending so much on China is not a whim. Globalization has been breaking down with the most current protectionist policies. Not depending so much on China (which continues to happen) is necessary if Apple, like so many other companies, does not want tariffs to affect its products. It is a very complicated juggling act because the United States wants its companies to leave China, but China is consolidating like a huge marketwith Apple and NVIDIA being two of the companies more interested in continuing to penetrate it to get part of a huge pie. On the other hand, Apple Intelligence. Apple’s AI was introduced two years ago and not only is it not at the level of rivals like Google, they have to ask Google for help to revitalize Siri. Apple Intelligence It is the great pending task of an Apple that has not known how to compete in these early stages of the artificial intelligence race. 2026 is expected to be the year (even They have sent most of the engineers to an ‘AI … Read more

Tim Cook will step down as CEO and John Ternus will be the new leader

Apple management is preparing for a replacement that marks a turning point in the company: Tim Cook will step down as CEO and John Ternus will be his successor. As reported by Apple, confirming the rumorsthe change is part of a pre-planned transition process supported by the board of directors. The appointment will be effective as of September 1, the date on which Ternus will assume the position after years at the head of hardware engineering. John Ternus, current Senior Vice President of Hardware Engineering, and future CEO of Apple Tim Cook will continue to lead Apple over the coming months while working directly with John Ternus on the transfer of responsibilities. Once the replacement is effective, he will assume the position of executive president of the board of directors, a role from which he will continue to be involved in the company’s strategy and its relationship with governments and regulators. The change redefines his role, but keeps him linked to the company’s strategy and certain institutional functions.

John Deere had been preventing farmers from repairing their tractors for years. Now he will have to pay them 99 million dollars

A modern tractor is a computer on wheels: GPS, sensors, telemetry and proprietary software. Buying it costs a lot more money than a normal car, but until now not even that made the farmer its real owner. John Deere has agreed to pay $99 million to close a class action lawsuit in the United States which accused him of monopolizing the repairs of his machinery, forcing thousands of farmers to depend on authorized workshops with inflated prices and waiting times that could ruin an entire harvest. Why is it important. This agreement is not just about tractors. It is the most visible case of a battle that affects phones, cars, appliances and consoles: that of right to repair what you have bought. If a manufacturer can software block access to the guts of a product you already own, ownership becomes a mere pantomime. What John Deere has done with its tractors, Apple has long done with its iPhones and Tesla with its cars. What has happened. The lawsuit was filed in 2022. Farmers Alleged Deere Purposely Restricted Access to Its Diagnostic Softwareforcing them to go to dealerships that charged artificially high prices. Deere has not admitted wrongdoing, but has accepted the following: Create a $99 million fund to compensate those affected who have paid reparations since 2018. Open to farmers and independent workshops the diagnostic tools that until now only their dealers had. Allow diagnostics and reprogramming in offline mode before the end of 2026. Between the lines. The figure of 99 million is not coincidental. Deere has chosen to stay a million short of nine figures, a classic psychological trick to make it sound less serious in the headlines. But the estimated real damages are much higher: the overpricing in repairs has cost farmers between 190 and 387 million, and total losses could reach 4.2 billion. The fund will be distributed among around 200,000 farmers. Each one will receive a symbolic amount. They cost less than $500 each. Yes, but. John Deere has committed to opening up its repair tools, but only for ten years. After that period, nothing prevents you from turning off the tap again. The company already promised to improve access to repairs in 2023 and, according to the plaintiffs, it failed to keep its word. Additionally, the Federal Trade Commission, the US regulator, keeps another lawsuit open against Deere by the same pattern of behavior. So this soap opera will have more chapters. The big question. The case of tractors is the tip of the iceberg of something that affects us all. A modern tractor, an electric car or a smart thermostat share the same logic: the software inside can turn the owner into a user with permission from the manufacturer. What has been decided in a US court about agricultural machinery will end up defining the limits of ownership in the digital age. Also in Europe. In Xataka | Every summer fires devastate Spain. There is a common culprit that goes unnoticed: old tractors Featured image | Randy Fath

John Cazale’s impossibly perfect career

There was an actor who never starred in a mediocre movie because he simply didn’t have time for it. John Cazale died of cancer in 1978, at the age of 42, leaving behind a filmography of just five titles. All of them were nominated for the Oscar for Best Picture. An achievement incomparable to that of any other actor in the history of cinema. The perfect filmography. The scale. There’s a way to measure the quality of a film career that’s more telling than any box office or individual accolade: the percentage of an actor’s films that have been nominated for a Best Picture Oscar. Based on this criterion, the absolute winner is a semi-unknown actor: John Cazale participated in five feature films between 1972 and 1978. All five were nominated for the Oscar for Best Picture. Even more: three of them took home the statuette: ‘The Godfather’ (1972), ‘The Godfather. Part II’ (1974) – in which he played the unforgettable Fredo Corleone – and ‘The Hunter’ (1978). His entire filmography generated a total of forty Oscar nominations. And the culmination: all his feature films were selected for preservation in the National Film Registry by the United States Library of Congress. 5 out of 5, 100% of his work, in the most important category of the most influential awards in the industry. Let’s compare. To understand: Meryl Streep, the actress with the most nominations in the history of the Oscars (21 nominations in total) has a filmography that exceeds ninety films in five decades of career. A dozen of his works have touched the category of Best Film, but the proportion with respect to his total filmography does not reach 15%. Jack Nicholson, with around eighty film credits, or Al Pacino, with more than sixty, present similar proportions. The greater the volume of work, the greater the exposure to relative failure: a mediocre director, a box office failure, a slight setback. Cazale didn’t have time to make a mistake. The momentum. Cazale entered the cinema at the height of New Hollywooda trend that transformed the American industry between the late sixties and mid-seventies: directors such as Francis Ford Coppola, Sidney Lumet and Michael Cimino broke with the model of the big studios and opted for darker stories, more ambiguous characters and character actors. Like Cazale: without the weight of fame, without the burden of stardom, available to embody weakness, betrayal and fear with ruthless effectiveness. Who was it? Born in 1935 in Revere, Massachusetts, John Cazale studied acting at Boston University with the help of a tutor who pushed his students towards the darkest aspects of each character. Before coming to the movies at the age of 36, he spent a decade in the New York off-Broadway theater, where he won several awards, and worked as a taxi driver and messenger, a job in which he met Al Pacino. a casting director recommended him to Coppola for ‘The Godfather’ and there he aroused glowing praise from colleagues like Pacino himself. He died shortly after turning forty, a victim of bone cancer. The case of the hunter. The admiration that Cazale aroused is perfectly summarized by what happened in ‘The Hunter’, a film that he filmed while he was sick. Michael Cimino hired him knowing the diagnosis, but Universal didn’t know, and when they found out they pushed for him to be replaced. What happened next is one of the most cited episodes of loyalty in Hollywood at the time. To start, De Niro paid the premium out of pocket of Cazale’s insurance because the production company could not cover it. Meryl Streep, then Cazale’s partner, threatened to walk out of filming if he was removed, and Cimino rearranged the production schedule to film all of his scenes first. ‘The Hunter’ was nominated for nine Oscars in 1979 and won five, including Best Picture, Best Director for Cimino and Best Supporting Actor for Christopher Walken. Cazale died nine months before the premiere. He was not able to see the film but his legacy, with an absolutely perfect filmography, will always endure. In Xataka | What would have happened to the 80s (and beyond) if Steven Spielberg had not been born

His name is John, he studied at Wharton and manages olive trees from New York

100 billion euros in farmland. That is what, according to an exhaustive report by Greenpeace and Datadistamanages venture capital in the Iberian Peninsula through some 900 investment funds. It is not a Spanish rarity: it is an international boom. In 2015, there were only 45 funds specialized in ‘agribusiness’ in the world; today there are more than a thousand. Back in Spain, since 2019 the purchase and sale of properties has grown by 20%. In 2023 alone, some 148,000 properties were sold. Nine out of ten; at least in Andalusia, They were bought without a mortgage. But this is not what is worrying. After all, we have spent years talking about the financialization of the field. What we didn’t know was the profound impact that this was going to have. How the Spanish farmer is changing. According to the report, there are three types of buyers: specialized investment funds, large industrial corporations and family fortunes. That is, the ownership of land is separating very quickly of it: what were previously businessmen or traditional owners with a certain connection to the territory, are now simply investors. And that has generated a new type of company: specialized intermediaries. Those that allow investors without any experience operate farms as if they were “franchises”. Companies like Balam or Todolivo offer comprehensive management of plantations (from genetic improvement and planting to harvesting). The problem, according to experts who are studying these transformations, is that changes in ownership and changes in management are leading to a change in productive structure of rural Spain. To put it bluntly: this approach does not generate meaningful local employment. Andalusia, to go with the most visual example, has lost 178,957 agricultural jobs between 2017 and 2014. Billions are entering the Spanish countryside, but that money does not reach the base. Why is it important? Because the rural world is being transformed at a forced pace: the generational change crisisthe lurches in the water regime and the problems with the CAP are the icing on the cake: sources of uncertainty that make it impossible to know where we are going. And that has direct consequences in our daily lives. For example, in the case of oil, we are not only going to see how EVOO price volatility increases even in good harvests. As if that were not enough, we are going to move towards varietal standardization (to focus on super-intensive varieties), a loss of rural population and an even deeper disarticulation (industrial, social and cultural) of emptied Spain. Image | Vasilis Caravitis In Xataka | In California, the funds discovered that there is no investment more profitable than farmland. Now it’s Spain’s turn

In 1845, John Franklin’s expedition set sail in search of the Northwest Passage. 180 years later his loss remains a mystery

On the morning of May 19, 1845, Captain John Franklin and his expedition weighed anchor from the Greenhithe Harboralmost at the mouth of the Thames. They were looking for the Northwest Passagethe (at that time theoretical) maritime route that would link the Atlantic and the Pacific through northern Canada. They never came home. 129 men who never returned and who, for 170 years, have been one of the great questions of scientific and naval exploration. We now know why the men of John Franklin’s lost exploration died. There are those who insinuate that the trip started badly from the beginning. It should never have been in the first place. John Franklin. The first option William Edward Parryone of the great English explorers, but he had already traveled to the Arctic five times and “was tired.” So he declined the offer. Secondly, they thought about James Clark Ross. Ross has just arrived from Antarctica where he had explored the Ross Sea and Island. In fact, the ships on that expedition were the same as those that would be used on this mission (two of Ross Island volcanoes They are called Erebus and Terror in honor of the ships). But upon returning to England, he became engaged to his future wife and decided that great explorations were no longer for him. He was followed by James Fitzjames (discarded due to inexperience), George Back (considered too controversial) and Francis Crozier (who, well, was Irish and that was more than enough reason to rule him out). Seeing the yard, John Barrow, second secretary of the Admiralty, called John Franklin. To this day no one knows why Franklin, who was already a legend at the time and was almost 60 years old, he said yes. But the fact is that, as I said, they left the vicinity of London that day in 1845. They stopped in Orkney and the convoy formed by the two main ships (HMS Erebus and HMS Terror), the HMS Rattler (the first English warship with steam propulsion) and a transport headed to Greenland. There they sacrificed ten oxen and the expedition began its solo journey. The search for the Northwest Passage The travels of Marco Polo are a peculiar book. Not only does it remain a very interesting precedent for current anthropology, but it served as an inspiration for many during the era of great exploration. The image you can see above is precisely the annotated copy of ‘The Voyages’ that Christopher Columbus had. In one of its versions, the Italian one from 1559, a Chinese province called Anian. We assume that it was from there that the geographers and explorers who discussed whether America was a new continent or, on the contrary, an Asian peninsula, got the name of the Strait of Anian, the separation between Asia and America that would give access to the Northwest Passage. It is what we know today as the Bering Strait and for years it was pure mythology. But, first, Ferdinand Magellan and his crew turned around Cape Espiritu Santo and found themselves face to face with the southeastern passage; and, second, a Dane in the service of Russia, Vitus Beringrediscovered for the West the strait through which Semyon Dezhniov had already traveled sixty years before. The rest was geopolitics: the quick passage to the Pacific without having to pass near the Spanish territories in America was too juicy. In 1745, an English law promised 20,000 pounds to whoever discovered the pass and the boom began. I have tried to convert the amount to a current currency and I have not been able to do it accurately, but I have drawn one conclusion: it was a lot of money. Favorable weather In early August 1845, two whalers, the Prince of Wales and the Enterprise, encountered Franklin’s ships in Baffin Bay. They were waiting for favorable weather to enter the Strait of Lancaster. That was the last time they were seen. Two years passed. And, little by little, Lady Jane Franklin, some members of Parliament, and the fledgling British press began to ask the Admiralty to send someone to search for the heroes of Franklin’s expedition. The Government sent three expeditions: one by land and two by sea, one through the Atlantic and another through the Pacific. They failed. Fearing that they would be forgotten, Lady Jane Franklin composed her lament, the song you can hear just above. And, although I don’t know if it was for that reason, the truth is that was not forgotten. In fact, the search for the lost expedition “became nothing less than a crusade.” In 1850 alone, eleven British and two American ships tried to locate them. It was then that the first tombs were found. Over the years, the different expeditions found fragments, Inuit stories and objects from the expedition. In 1855, following the indications of some Inuit tribes, pieces of wood were found with the name of Erebus. In 59 two messages were found. The first, dated May 28, 1847, was from Franklin himself and read “Sir John Franklin, Commander of the Expedition: All Well.” It is the document on the right. It was a common practice at the time, documents were left in different places so that, in case of problems, they could be reconstruct the details of the trip. But in this case, something curious happened: on the edges there was another message, dated April 25, 1848, explaining that the ships had been trapped in the ice. Franklin and twenty-three other crew members were dead. And the rest, the survivors, had abandoned the ships looking for an exit to the south. In the next few years some objects, some rumors and some tombs appeared. Nothing else. The ships never appeared and we never, in 150 years, discovered what had really happened to Captain John Franklin’s lost expedition. One hundred and fifty years without news In the 1980s, the University of Alberta launched a project to track the expedition. The different possible routes were traveled … Read more

The 2025 Nobel Prize in Physics is for John Clarke, Michel H. Devoret and John M. Martinis

The Nobel Prize in Physics of 2024 has been awarded to John Clarke, Michel H. Devoret and John M. Martinis “for the discovery of macroscopic quantum tunnelization and the quantification of energy in an electrical circuit.” The Nobel Committee He has decided Highlight the important advance that has been seen in the quantum field and that today are the basis of all the digital technology that we use practically daily. Quantum mechanics. Those awarded this Nobel did experiments in 1984 and 1985 with a closed electrical circuit with superconductors. The key in this case was that among the drivers there was an area that was not a conductor. Thanks to this, both the typing tunnel effect and “quantized energy levels in a system large enough to hold it in hand were allowed to demonstrate.” Something that could be wonderful on paper, but that had to be carried out with the aim of being fully functional and had a real application in our day to day. Applications. Thanks to this work we know the technology as it is, because its applications are many today. One of the clearest examples is in the transistors of computer microchips that is in almost everything around us. But beyond this he has also given quantum cryptography or quantum computers. Tunnel effect A concept that can be very difficult to understand, but that from the Nobel committee have wanted to exemplify with an example: It would surprise you very much if the ball suddenly appeared on the other side of the wall. In quantum mechanics, this type of phenomenon is called a tunnel effect and is precisely the type of phenomenon that has given it the reputation of being strange and not very intuitive. In this case, the winners were able to demonstrate with a series of experiments that the (very strange) properties of the quantum world can be sustained in their hand in a sufficiently large system. In this way, the electrical system they have designed allows you to pass from one state to another through a tunnel as if the ball crossed the wall, when a priori seems impossible. And it is precisely what has been awarded: to take the tunnel effect on a macroscopic scale in a centimeter chip. The pools. As every year, there are many candidates who can come to mind when thinking about this award, and that ‘the shots’ go to roads that are very different. On the one hand, it points to the moment of boiling and the enthusiasm around the quantum information that is fundamental for the security of communications or in problem solving. On the other hand, the pools also point to the physics of materials that always give us some kind of surprise throughout the year. But if we change completely, we could also have gone to the field of astrophysics and the advances that have been made in the study of the cosmos and that in recent years has always given many surprises. The prize. The Nobel Prize in Physics has a wide history since the first recognition was granted in 1901 to Wilhelm Conrad Röntgen. In its long history it has been granted on 117 occasions and 225 people have been recognized with the most distinctive prize. On the ‘bad’ side is that this is the award that has less women has awarded: only five. As a striking history, Marie Curie is one of the few people who has received two Nobel noise throughout her life: that of Physics in 1903 and Chemistry in 1911. And if we talk about ‘double awards’, we must also highlight John Bardeen who is the only person who has won this Nobel twice: in 1956 and 1972. In Xataka | Exactly 100 years ago we began to understand how the world works. Quantum physics has radically changed our lives

The amazing history of John McAfee, photos converted into videos with AI and much more in 1×11 crossover

On one occasion John Mcafee forecast that Bitcoin would reach $ 500,000 of value in less than three years. And if I didn’t succeed, he said, “I will eat my penis on national television.” That challenging bet never occurred – Bitcoin has not gone from 110,000 in all this time – but also Mcafee would then reveal that it was actually a call of attention. It is one of the many anecdotes of the life of an entrepreneur who later took an absolutely unusual direction. He began his career as a brilliant programmer and had the vision of creating one of the first commercial antivirus, but after some years of business success, his life took a radical turn. An absolutely unusual one in which the sex, drugs and weapons They were an integral part. All in McAfee’s life was histrionic and exaggerated until it ended up being arrested in Spain for tax evasion. We talk about that unique life in this new 1×11 crossover delivery, but we don’t stay there. Jaume Lahoz and Carlos Santa Engracia are again the drivers of an episode in which we also have other surprises. For example, a review of the news with some of the hottest themes – will the future Apple Watch include a lies detector? – and in which we also introduce a new section. It’s about what has made us experience with Videos generated with AI But that do not start from a text prompt, but from a photo that “comes alive” as always surprising. We leave you with the episode, we hope you like it! On YouTube | Crossover

This exclusive Netflix thriller competes in intensity and brutality with ‘John Wick’ and is already number 1 in 27 countries

The most hardcore fans of action cinema can become as demanding as those of the most cinephile genres: That is why the choreographies, the edition and the rhythm of any new film that premieres of their favorite style examine the millimeter. And that’s why films such as ‘Kill Bill’, ‘The Raid’ or ‘John Wick’ are contributed: it is not easy to satisfy them. I may Netflix has found the key To do so with ‘Oni-Goroshi: City of demons‘, a frantic and violent epic of extreme action that has perched on the number 1 of platform views in 27 countries. The reasons are clear: a clear and linear argument that gives rise to innumerable sequences of action shot and edited with a taste that we do not usually see very often in the exclusive of streaming. The film is based on the manga of the same name as Masamichi Kawabe, and introduces us to a retired hired killer who lives with his family. But When your last mission fulfills, the consequences are unpredictable: A group of criminals murders his family. Given dead, he will undertake a devastating revenge 12 years after the tragic facts. And although the result does not reach the category of total classics of the genre commented above, the result is brutal and frantic enough (especially in its initial stretch, when it adopts a more realistic and dirty perspective) to justify the tremendous success it is having. In times of scarcity, films like this ‘Oni-Goroshi’ show that the quality action cinema is far from dying. Header | Netflix In Xataka | The director of Netflix’s best action film returns with a new lead and blood epic at the height of his legend

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