The problem is not that your favorite influencer sells you the motorcycle. The problem is that maybe it doesn’t even exist.

What text-to-image and image-to-video generation will be able to achieve in the coming years is only easy to imagine if you’re in the business. I have been closely following advances in AI as a method to replace humans doing things. And I can assure you based on my experience that 2026 will be a before and after in a daily practice: consuming content on TikTok or Instagram. It’s happening now. We have been talking about influencers created with AI since 2023. The most famous case is that of Aitana Lopeza model created with AI that surpassed the barrier of 100,000 followers on Instagram. The case remained more anecdote than normal, but in 2025 we began to hear from relevant capital firms in Silicon Valley investing in start-ups created as synthetic influencer agencies. The factory. The girl you see above does not exist. She is an influencer that I created in less than two minutes and for free. If you want to make a minimal investment, you could improve the texture of your skin with Nano Banana Pro 4K or render additional details with Topaz AI. All within the same tool. Higgsfield AI is the largest AI content creation platform, and has had the “AI influencer” function for some time now. With the arrival of models like Banana Pro, the results are indistinguishable from reality. Skin enhancer in Higgsfield. Model created with AI. Maybe it exists… and it’s AI. Until now, we have only talked about creating influencers in a 100% artificial way but… what if I told you that you are already watching videos on social networks of people who exist, but who are not real at the moment you are watching the video? Spanish influencers, such as Janmolinerare starting to use AI to clone themselves and post videos in which they appear, but using an AI avatar that replaces them. This opens the doors to: Much higher content creation volume. Cost savings. What we hate with all our might: more ads created with AI. Indistinguishable. I have been training in this type of tools for some time, my eye is trained to try to detect when it is AI and when it is not, and since the arrival of the latest models I have one thing clear: it is currently indistinguishable from reality, and it will improve even more in the coming years. Big Tech. Microsoft, Google, Meta and Anthropic They are paying real money to content creators to promote their AI, with agreements reaching up to $600,000. The big question is whether, in the medium term, it will continue to make sense for companies to have humans advertise their products… or to have an AI announcing another AI. Image | Higgsfield AI In Xataka | I bought a spell online to make my cat an influencer. Now I have two euros less and even more afraid of AI

The influencer María Pombo defends her right to not read. And incidentally, raises an interesting controversy about habits

The latest statements by María Pombo (influencer pioneer With great impact on the fashion world and more than three million followers on Instagram, where its empire of family spin-offs to kardashian and ramifications of all kinds) have made half the Internet Hispano Clame: “influencer To your influences“. Some unexpected and reckless reflections on reading habits have put it in the eye of the hurricane, but they have also placed an important issue on the table: is it so necessary to cultivate the reading habit? María Pombo does not read (almost). That has recognized in A video on Tiktiok To respond to a user who criticized the bookcase he had shown in a previous video. “The bookstore is precious. But if it were full of books that have been read, it would be much more. Now I see only,” said the commentator. Pombo has tried to defend himself with a “I will say it: I think you have to start overcoming that there are people who do not like to read. And you are not better because you like to read” And he adds: “They all instilled the reading at some point in our lives, and we all had to try, but there are people who like and people who do not.” And he puts his two sisters as an example: “I have one that is also influencer and devours books; And yet my other sister, That is a pilotone has not read in his life, I believe. ”Of course, the criticisms that have multiplied in successive videoswhere Pombo has taught, to exculp Influencers His friends. The inheritance chases her, but she is faster. Paradoxically, and this is a detail without more importance than underlining the irony of the situation, María Pombo is a great -great -grandson of the novelist, journalist and translator Santanderina Concha Espinawhich in 1926 was about to win the Nobel. And it is also familiar (distant, yes) of the Cervantes 2024 AwardÁlvaro Pombo, grandson of Maria Pombo’s great -grandson, The designer Ana de Pombo. Without a doubt, a singular and respectable lineage for someone who has generated a controversy right in the opposite direction. María Pombo is the symptom. Without a doubt, the most conflictive statement of María Pombo is one that says that “you are not better because you like to read.” It gives off a anti-intellectual thinking that engages perfectly with the current era: We live counter-cilestized timesthat foster a vision in which each cultural or social group claims its own “truth” exclusive, which makes it difficult to dialogue and critical thinking. The Emotions -based policy and post -truththat normalize the lie, manipulation and extreme polarization, make communication less truthful and the least valued rigorous thinking. All this encourages Simplist and conspiracy speeches derived from … people read less. Force or respect. The important thing is that the attitude of María Pombo puts on the table a conflictive issue: should we force the taste for reading or respect the variety of interests? An issue that has generated academic positions of all kinds. For example, A 2024 study It emphasizes that reading habits, influenced by the interests and self -efficacy of the student, are positively related to the development of cognitive skills. However, Another 2023 study That reviews the relationship between reading habits, study skills and academic success, indicates that intrinsic preference and motivation are key, and that imposing rigid readings can be counterproductive. In general, we all agree (even María Pombo, even if he does not express it with total clarity): Reading is an intellectual activity of positive effects. But it is also true that the creation of environments rich in reading stimuli are necessary to develop the reading habit. A 2020 study He talked about the fact that the variety and freedom in the choice foster the interest than the imposition, and that position seems to defend Pombo. Let each one do what they want is important, but you don’t have to lose sight of what results objectively more beneficial. Header | Prime video In Xataka | Alatriste’s new book revalidates a throne that remains empty: Pérez-Reverte has created our most popular franchise

A group of friends decided to turn a colleague into an influencer without knowing it. It already has more than 100,000 followers

Manu Rey is the clown of his group of friends: with a natural ability to make his colleagues laugh, but with no projection outside his intimate circle. Enough to become an influencer overnight? Many of his friends were convinced that yes, and demonstrated it. Influencer by surprise. The influencer Compostelana (this yes, with almost 100,000 followers too) Zoe García He had an illusion: his friend Manu Rey was famous on the Internet. He developed an exposure plan to his friend’s networks and the result has been around one hundred thousand followers on his Instagram account in record time. His friends, headed by Zoe, secretly exposed him, first as a joke and later as a relevant viral phenomenon of summer. In less than a month Manu has almost 100,000 followers On Instagram, to which they join More than 2500 on Tik Tok. 21 Instagram tricks – Tutorial with all secrets! Revelation. “He does not know that this account exists, but he deserves to follow him, because he is that person who deserves 100 % being famous,” said his friends. And the Internet seemed to coincide with them: after their infinite dip in swimming pools and dozenS, in just two weeks I had 30,000 followers, with videos that exceed four million views. His naturalness were undoubted They reveal what they have been doing. The importance of naturalness. The case of Manu Rey demonstrates some things about fame on the Internet. First, that the public appreciates above other characteristics the naturalness and “real being” in front of the camerawhich undoubtedly enters into contradiction with the Behavior of many celebrities. Spontaneity generates a feeling of authenticity that emotionally connects with the audience, especially with the youngest spectators. Collaborative fame. The idea of a person who becomes famous for the collaborative thrust of a group is something absolutely new and typical of the Internet era. Virality is not always a product of a single person: It can arise thanks to the active participation of communities that share, comment and recreate content. The Fans communities, Memes and digital subcultures drive these collaborative trends. @Manu__rey__ Day 19 uploading Manu videos until it finds out 😂 this can be Manu’s last video without being known and it is good that you can see how random it is and what it can do any day because if 😂 he does not know that he exists, but he deserves that you follow him because he is that person who deserves 100% that you do famous 🥹 ♬ Original sound – Manu Rey The fame of all. The fact that social platforms have a network structure (and hence their name), makes the content value increase according to more people share and reinvent it, that is, as collaborate in their creation. This turns fame into a distributed and collaborative phenomenon: those almost 100,000 followers are not only from Manu (which may be unable to maintain the Hype generated now that it has begun to create its own pieces), but A group responsibility. As wine it left. Sudden and not sought on the Internet is a phenomenon even prior to social networks, but has multiplied since, very simple, we can forward videos to thousands of contacts. In many cases, the collaborative activity we are talking about is essential, and so it happened with Multiple protagonists of completely accidental memes (David the child drugged in the dentist to Zöe Roth, the Machiavellian girl of the fire). But we can ride ourselves before the networks, when reaching fame by the force of a meme was an almost titanic task. Our favorites? He Star Wars Kid and Rebecca Black. And he is not a person, but of course, The flame of Ola K ase. Header | Manu Rey In Xataka | 25 memes that have marked the decade from 2010 to 2019

An influencer wanted to sunbathe in bikini in Dubai. Her husband did the most logical among millionaires, buy an island

With the heat that We are suffering in Spain, And with the holidays around the cornermore than one sure you want to lie on the beach To sunbathe and do What is most fancy in summer: nothing. However, if you are a woman and live in Dubai, that is a slightly more restricted activity … unless your husband is a millionaire and can buy you an island For you alone. Jamal al Nadak, a magnate of the Arab Emirates, has taken this concept to the next level when bought a private island just so that his wife can sunbathe in a bikini without worrying about other people’s looks. An island only for her Soudi al Nadak26, it is a British influencer that resides in Dubai and has conquered more than 431,000 followers on Instagram and 1.3 million in Tiktok, with a publication that accumulates more than 1.8 million views. In That publicationthe influencer included a video in which he saw her traveling by plane and arriving at a Paradisiaca Isla de Arenas Blancasleafy vegetation and crystalline waters to which he added a phrase: “Pov: you wanted to use a bikini, so your millionaire husband bought you an island.” Although it is defined as “full -time housewife”, the reality is that its day to day is surrounded by luxuries and attentions, while his house is attended by an army of employees. That allows you to dedicate yourself to your image and social networks. “My only rule in life is to always be pretty,” he laughs in one of his videos, while showing exclusive purchases in London or dinners in the most expensive restaurants in Dubai. The idea of ​​buying the island arose when Soudi told her husband her desire to, as a good British, sunbatsomething that Jamal, Muslim practitioner, did not approve in public. However, he decided to look for the most millionaire solution possible: to acquire a private island so that his wife could enjoy the sun with total freedom and privacy. The price of the island amounted to 50 million dollarsa figure that for many is unattainable, but that in the context of Dubai can be seen as One more investment. Touch the image to go to the original message Living in Dubai, the most logical thing would have been to think that the chosen island would be one of the many Artificial islands that are abandoned in the surroundings the city. However, again, the most millionaire solution emerges. The island in question is at some indeterminate point of Asia. Throughout the video, the influencer made sure to keep its exact location for privacy reasons. This detail is not less: the couple seeks to enjoy their fortune without restrictions and Far from the traditional rules of Dubai, where bikini exposure can be a reason for controversy. Beyond that, the influencer counted in the comments that the couple considered the island as A real estate investment More than a while considering. “It was something we were looking for for some time as an investment and my husband wants me to feel safe on a beach, that’s why he bought a,”collected ABC. The new Dubai the old customs Although Dubai is a emirate recognized for his Modernity and Opening to Tourismit continues to maintain many traditional customs. It is allowed to bathe in bikini on the beach, provided be done with discretion and cover once out of the water. This rule is more tolerant of tourists, but socially it is not well seen that local women do it, especially if they are Muslim. For that reason, the influencer made that peculiar request. In Xataka | Larry Page wants to get lost on an island, but it is not decided which. So you bought five Image | SoudiofarabiaPexels (Shukhrat Umarov), Unspash (Andrew Bui)

Liver King, the influencer that recommends eating raw livers (and other similar foods) has been arrested in Texas

In social networks he became famous as Liver Kingthe “King of the Liver”, but his real name is Brian Johnson. The last months have been hard for this influencer American known for promoting an extreme diet in which, as it is to be assumed, the liver has an important role. Crude, yes. Boom and fall. This week Brian Johnson It was arrested For “terrorist threats” against another Internet star, Podcast announcer Joe Rogan. The arrest marks the lowest point in the boom and fall cycle of this popular and controversial Internet figure, who, who, who, who, who, who, who, who, who, who, who According to the local presshas already been released on bail. Johnson reached his dimension of fame for promoting a radical diet in which the key piece is in casque and other unconventional meats (testicles, brain, penises, bone marrow and, of course, liver), usually in raw. This diet was one of the pillars of a “ancestral” way of life that also included other aspects such as physical training or hunting. Before reaching fame as Liver KingJohnson launched his own business dedicated to dietary supplements. This peculiar way of life won millions of followers: today, Liver King It has about 6.1 million followers in Tiktokabout 3 million in Instagramand more than 1.2 million in YouTube. Just a few months ago it was released in Netflix a Documentary about your figure. Raw liver and muscles. Johnson’s career has been dotted with controversies. One of them when in 2022 had to apologize Upon revealing that part of the physicist who presumes is due to steroid consumption. But among all the controversies that this influencer And entrepreneur, his dietary recommendations are the great constant. Johnson’s advice (and those of many others Influencers dedicated to this business) They have been criticized from various sectors including, of course Nutrition and health experts. According to Jonathan Jarry explains In the McGill University blog, the idea behind the unique diet promulgated by Johnson is the pseudoscientist concept that consuming something will grant us an advantage developing that something: eating liver will improve the health of our liver, eating brain will make us smarter, etc. We can imagine what for this rule of three should be consumed to improve virility. “What is eaten is raised,” said through the popular proverb. Not so healthy. Not only is it not true that raw meat will not give us any advantage at the nutritional level, it also puts us at risk. Different studies have indicated that There are risks derived from this type of consumption. For example A study Posted in 2008 in the magazine of The Korean Society for Parasitology and Tropical MedicineIt observed an increase in the risk of developing toxocariasis. This consumption It has been linked even at the risk of contracting the so-called crime-gauged fever. The hidden truth. As usual, among the tips of doubtful utility of Gurus as Liver King There may be a really redoubt. Exercise regularly or avoid excessive use of digital devices can be perfectly valid advice. Throughout his career, the influencerHe has “moderating” his diet and it is usual to see him consume more “conventional” meats also cooked and even products of the garden. “There is a real apex in Liver King’s way of life (exercising is good, very refined foods are less good, and fresh air is beneficial) but that grain is lost in its huge bowl of casque, bone marrow and talled, which encourages its followers to consume daily to achieve strength and happiness,” explained in his article Jarry. The problem arises when these truths serve to give credibility to pseudoscientific beliefs that can put our health at risk or when these certainties are used to sell products that have little to do with them. In Xataka | The “paleo diet” is not as “paleo” as it seems: archeology dismantles one of the most popular trends of the moment Image | YouTube, Theliverking / Federico Arnaboldi

There is an influencer shining in all public baths in Spain so that others do not have to do it

Ali Blackbet is a unique case within content creators. His accounts in social networks, especially those of Tiktok, have ended up finding a unique niche, a space reserved for the largest: the testing of public toilets, which executes with a very personal and hilarious style. Her sense of humor and the sophisticated of her edition and locutions make her a real rarity … and an essential event if you are interested in humor in bad taste. Seven months in toilets. Ali Blackbet started with his Tiktok account in 2021 (or at least, the historic takes us there), but had been on Instagram since 2012. Until last year, its contents focused on what was clearly interested: Disclosure on occultism and dark historytypical entrances of Diario everyday influencer and a multitude of Concert images Three bands where the bass sings and plays, Brothers Till We Die, Grim Death and Pirate Queen. Although on Instagram It still slips its most personal and aesthetic contentit is in Tiktok where it has taken the total turn towards the analysis of public services. 11 tricks to dominate Tik tok Germinate a calçot. Always titling their videos such as ‘Kingo in public places’ and starting with a crazy serial number (“day 2302 …”), Ali Blackbet frequents especially inaccessible or twisted public services: the Madrid City Council, the market of the market of The Nationalthe CITY OF ARTS AND SCIENCEShe Royal Palace, A plane… and does it with a very special grace, starting with the same denomination of the act (“bend the scaffold”, “orchestrate a zarzuela”, “release the chulapa”, “eating soft and pissing hard”) and following by the frantic edition, full of surprises, winks and even planes of a thousandth of second that seem taken from a dark metal video clip. Humor speaks. The most unique thing is that Ali Blackbet really analyzes the bathrooms, and ends up making the viewer at your disposal a humorous, but quite firm criterion, what to expect in each public service. All this thanks to the variety and conciseness of the valuation parameters: cleaning, lighting, water temperature, thickness of the toilet paper, toilet shape, operation of the tank, location, access … Result: 187,000 followers in Tiktok and videos that walk between 200 and 600,000 visualizations. New moods. Ali Blackbet belongs to a new generation of creators, which collecting the witness of a previous generation of humorists whose work has diversified in other media, such as Victoria Martín, Gakian, Esty Quesada either Lalachushave radicalized the previous proposals. With even less complex and throwing themselves into a much more crazy humor and are not afraid of being shocking or offensive, there is a whole generation of creators who often have nothing to do with each other but that are germinating very interesting profiles. Cases such as Magdalenita and his resounding retransmission of the Mérida festivities, the trchants Unboxings of toys of Beh Joestar or the lip-syncs skidded Teresa Aranguiz. Or this Ali Blackbet that, without being exclusively a humor account, has already put on the table the expression “train your dragon.” There are days to those who cannot ask for more. Header | Ali Blackbet In Xataka | The Bible was always the most sacred book. The young Christians are filling it with post-ps, underlined and cuquis covers

Kim Kardashian put him fashionable, an influencer viralized him and science continues to say the same thing: he doesn’t eat placenta

All the people who have seen Games of Thrones —Ojo, Mini Spoiler – will remember that mythical scene in which Daenerys Targaryen devours a raw heart before a crowd. For this sequence, they used a heart made of solidified jam that The actress recalled Thus: “I knew bleach and raw pasta. I ate about 28 hearts during the days we shot that scene. Luckily, they gave me a spit because I vomited in him very often.” A brutal scene that, today, has claimed life more or less: a influencer Argentino, Lucas Gago, It has gone viral After publishing a video in which he eats – literally – the placenta of his newborn daughter. This act, recorded after home delivery, generated a wave of reactions in social networks: from astonishment to absolute rejection. Although for many it was simply one more provocation on the Internet, the video revived a debate that mixes biology, personal beliefs, celebrities and pseudoscience. From the viral to the origin. Although Gago’s case is extreme, the idea of ​​eating placenta is not new. In recent years, this practice, known as placentophagyHe has gained notoriety, especially since celebrities like Kim Kardashian They counted publicly that had consumed it encapsulated after giving birth, hoping to avoid postpartum depression. Since then, several public figures They have followed that pathpresenting it as a way of reconnecting with the natural or “reuse” what the body produces. An ancestral ritual? Even if that premise is repeated, the story does not support it. An ethnographic investigation that He has studied To 179 contemporary cultures has not found evidence that eating placenta after childbirth was common. Now, in the animal world the situation is different. A study, Posted in Ecology of Food and Nutritionhas observed that many mammals, such as primates, rodents and carnivores, do usually eat the placenta. According to researchers, this practice can help them reduce pain and activate care instincts towards their young. What do experts say? According to Mayo Clinicthere is no conclusive scientific evidence to prove benefits such as increased energy, improvement in breast milk production or prevention of mood disorders. In recent years, more and more people have begun to consume the placenta in capsules, believing that it is beneficial. However, Cleveland Clinic He has warned about the risks that this implies. In a recent article He explained That the placenta can contain bacteria or toxins accumulated during pregnancy, which could cause infections. Dr. Oluwatatosin Goje, an expert in infectious diseases, explained that consuming it, either raw, cooked Or in capsules, you could reintroduce those harmful agents in the body, representing a risk for both the mother and the baby if she is breastfeeding. Other uses of the placenta. In most hospital deliveries, the placenta is considered biological residue and is ruled out according to health protocols. Only in specific cases and under medical authorization, parents can request to keep it, something that is not always allowed or regulated in all countries. However, there are people who decide to keep it, as is the case of artists and filmmakers who have addressed this organ from a symbolic and performative perspective. For example, chef Eddie Lin made the documentary American Afterbirthin which The use of placentas is investigated In artistic, gastronomic and social contexts, proposing a cultural and provocative approach on the subject. The most recent case is that of the influencer Spanish Violet Mangriñán, who decided to plant a tree Using the placenta of her daughter Gala, in a gesture she considered spiritual and ecological. Trend or danger? What began as a striking gesture for social networks ended up awakening a much broader discussion about the limits between the natural, the symbolic and the safe. Although some public figures have contributed to popularize the idea of ​​consuming the placenta for its supposed benefits, science remains without supporting these practices and, on the other hand, alerts on possible risks. In a time where the intimate becomes viral and alternative, it disguises itself as healthy, it should be remembered that not everything we see on the Internet is a good idea to replicate. And that, although the human body is a biological miracle, not everything that comes out of it must go directly to the plate. Image | Unspash and Instagram Xataka | Is it healthy to eat an ice cream each and every day of summer? Science already has an answer

The phenomenon of the year in Tiktok Spain is an influencer dressed in the nineteenth -century maiden mode

The phenomenon of Inés de Robles (better known as Inesdrobles) It is particular for very different reasons. On the one hand, it is a fashionable Tiktaker who, however, remains faithful to a style that cannot even be described as Vintagebut hugs the rancid and little strident as a sign of identity. Second, those who have raised their commentators. And now, he is riding the wave of fame Tiktaker. The template. Inés de Robles videos are always the same, which has undoubtedly helped you establish a definite style. For example, never speak; simply, with unusually current background music (Quevedo, Mar Lucas, J Balvin, Ozuna … a whole Playlist own of a young woman of tastes mainstream), which accompanies of often frightful playbacks. Dressed in clothing Vintagethat sometimes they touch the directly typical of the last century (although, as we will see, not quite), it always makes a characteristic gesture: it bends a foot on the knee of the opposite leg, and stretches it and supports the ground as if it were a ballet step. 11 tricks to dominate Tik tok The comments. However, what has made it viral are its commentators: with a very white and nothing offensive sense of humor, they joke about the outdated aesthetics of videos. “She does not do history exams, she does Storytimes“,” I have gone so much that I have reached the Renaissance “,” I came out in ‘For his illustrious’ and I gave me ‘me’ “,” Fonograph of the lady? “,” This video has reminded me of the summer of 1874 “,” That is the treaty of newly signed tordesillas, right? ” 300,000 ‘Like’ and several thousand comments. Famous (and promotions) arrive. Fame is knocking on the door of Inés de Robles in the form of faranduleo, with collaborations where other people poses with her and makes her famous gesture with her foot. Some of them have been Beéle, Violeta Mangriñán, Omar Montes and even Iker Casillas. And of course, promotions have arrived, some more naked (Grefusa!a Futurist optics), and others more appropriate (Carolina Herreraa online copying where Gutenberg’s Bible says there). His last nine videos, all of April, are guests or promotions paid. An inimitable attraction. The result of this whole mixture is a fascinating account, since Inés de Robles never speaks, which makes her look like a young woman trapped in a bubble. The curious use of artists as inappropriate as the Zowi or Bad Gyal in the background in their videos contrasts with the descriptions of the videos, halfway between naivety (“enjoying sunset”, “excursion day”) and the consciously rancid (“APPOINTMENT for Thursday Tea”, “Tuesday of Mandados”). Or it is one Performance very careful or one of the last traces of spontaneity of Tiktok. And if so … What do you want to tell us exactly? @inesdrobles Recording some themes to the rhythm of @beéle 🤘🎶 #INESDOBLES #INESDEROBLES #Classicgeneration ♬ Sobloove – Beéle Inés: Origins. To discover the answer you just have to go back to the beginning of your account, not far behind in time (July last year), where we see elements such as fashion music and trap display, but in line unquestionably more modernaccompanied by their Two sisters. Some photo linked to rhythmic gymnastics also makes it clear where it comes from The famous and enigmatic gesture with the leg. The outfits They are, above all the last ones, already directly out of a period of the 1st period, possess to continue with the joke of the traveler in time. The Old Money style. As Absolutely everything can be categorizedInés de Robles aesthetics It can be framed In a recent current known as Old Moneya style with connection points with fashions Cayetana, PREPPYCatholic or prick and that is inspired by the lifestyle of American rich families, with luxurious leisure exhibition: golf, equestrian or tennis. Table skirts, poles, pearls … Everything that implies a social category in which it does not just enter, but carries generations in the family abounds (hence the “old money”, not very successful literal translation). Of course, here the ingenious account comments have twisted the concept and have taken Inés to dress with clothes that go beyond the merely aristocratic to get into the directly nineteenth. Header | Tiktok In Xataka | We have been waiting for years at airports for years. Tiktok’s “airport theory” believes that it has been a mistake

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