Lola Lolita has 13 million followers and Carmen Maura has four Goyas. And the festivals are clear about who goes to the red carpet

The presence of content creators and influencers at the Goya and the Malaga Festival, where they move like fish out of water, has a reason for being and an economic justification, which has generated considerable controversy. The episode of Ona Gonfaus, unable to name a Spanish film at a film festival dedicated to Spanish cinema, has condensed everything that is happening with surgical precision. Although beyond that there are also uncomfortable questions that the actors are not willing to ask themselves. Goyas without actors. On February 28, 2026, the 40th edition of the Goya Awards was held in Barcelona. Posh influencers such as Dulceida, Laura Escanes, Marina Rivers and Jessica Goicoechea walked the red carpet. The actress Yolanda Ramos saw it from homein pajamas: “Except when I was nominated and the following year, neither before nor since have I ever been invited.” A few days before, Marc Biarnés had published a video asking, bluntly, what certain influencers were up to on Spanish cinema night. Norma Ruiz, who in 2025 had filmed four films, I had not received an invitation either.. It took a week for the spark to catch fire at the Malaga Festival. What happens in Malaga. The 29th edition of the Malaga competition, dedicated to Spanish cinema, opened on March 6 with the debate still hot. The media took advantage of the red carpet to take the pulse of the sector. Carmen Maura summed it up with no room for interpretation: “influencers seem very good to me, but they don’t make films.” The director Isabel Coixet signed a column of opinion in which he compared the precarious situation of many creators in the industry with the preferential treatment given to influencers. Ona Gonfaus arrives. The Catalan influencer paraded on the red carpet of the Cervantes Theater on Friday, March 7, when a reporter asked him to recommend a movie. “I don’t know now… a movie about what?” he responded. The journalist insisted: “a Spanish one, since we are at the Malaga Film Festival.” Gonfaus proposed “the new Eight surnames.” He was referring to ‘Eight Moroccan Surnames’, released in December 2023 and which, obviously, had no link with the festival’s programming. The singer Olivia Bay, who I only remembered ‘La casa de papel’. The background mechanism. The Film Academy does not improvise these invitations, although it does not completely control them either. Agency sources confirmed that content creators who attend events like the Goya do so “associated with the sponsors.” The brands that advertise have the possibility of bringing guests to the event with the greatest media coverage of Spanish cinema, and they want their ambassadors there. photocall. In most cases, the influencers They don’t even access the auditorium: they generate content for Instagram or TikTok and follow the gala from annex spaces, not from the stalls. The importance of influencer. The third edition of the ‘Influencer Economy’ study, Published in February 2026 with data from 154 million pieces of content, it confirms that Spain has 285,000 active creators with more than 10,000 followers on Instagram and TikTok. The volume of sponsored content grew by 73% on TikTok and 45% on Instagram during 2025. The previous year, the influencer marketing business had already grown by 40%. It is obvious that there is an amount of money at stake that is beyond what the Spanish film industry can move. The uncomfortable truth. There is an argument that the actors avoid formulating directly, although it is implicit in the entire controversy: a good part of the influencers of lifestyle They are, right now, better known than most of them among the public between 16 and 25 years old. Lola Lolita He has 13.3 million followers on TikTok and 4.3 million on Instagram. Marina Rivers exceeds 7.9 million on TikTok. The reach of its daily publications frequently exceeds the total number of spectators that any Spanish film of the year has had in theaters. Of course, acting and accumulating followers are very different things, but it certainly explains why brands prefer that presence on red carpets: the return in impressions is incomparably more substantial. And it also explains why the organization of a festival that depends on sponsors cannot do without them. The number of followers it doesn’t explain everythingbut it is still the metric with which brands decide where to invest their quota of invitations. A possible solution. What could be questioned is what type of influencer is invited. There are creators with notable audiences who dedicate their platforms to cinema, regularly recommend Spanish films and know the industry inside out. But it’s not those (as Javier Ibarreche, Javi Ponzoeither It’s not a movie) to those who invite the Goya or the Malaga Festival. Profiles of lifestyle who have never published anything related to the medium, and whose presence advertises cosmetics, fashion or travel brands. A film influencer with a million followers who knowingly recommends a film from the festival would be doing something more valuable than inviting someone who cannot name a title when asked on the red carpet. But perhaps it is too much to demand a balance between economic performance and going beyond ‘Three Moroccan surnames’. In Xataka | 24 hours running in a showcase: Verdeliss’ latest challenge reminds us that impossible challenges are huge business

One thing is to knock down drones, and another very different and dangerous Russian airplanes. The second option is winning too many followers

The repeated incursions Russian aerials in NATO territory They have triggered a diplomatic and military escalation that places the Atlantic Alliance against one of its greatest dilemmas since the beginning of the war in Ukraine. First They were dronesand then several MIG-31 fighters next to an IL-20M recognition plane in the Baltic without flight plan. The perception, increasingly widespread in Europe, is very dangerous: the Kremlin seeks to test The allied disposition to respond firmly. The internal debate. They remembered In politician that incidents have caused urgent consultations Under article 4 of the North Atlantic Treaty, a rarely invoked mechanism that reflects the seriousness of the situation. Estonios, Poles and Czechs have claimed Hard responsesincluding the possibility of demolishing Russian aircraft in future violations. The Czech President Peta Pavel, former NATO Military High Command, affirmed that Moscow must face “military consequences.” In Tallin, Foreign Minister Margus Tsahkna insisted in which to defend the sky of Estonia is equivalent to defending that of the entire alliance. Instead, figures such as German Defense Minister Boris Pistorius and Italian Prime Minister Giorgia Meloni They alert the risk To fall into the “climbing trap” lying by Putin, aware that a demolition could be interpreted as Casus Belli. Parallel messages. The president of the European Commission, Ursula von der Leyen, adopted An unusually overwhelming tone When declaring That “every centimeter of the territory” must be protected and that, after clear warnings, the option of folding an intruder plane “is on the table.” His words resonated With Trump’sthat in the UN General Assembly he affirmed that the “yes” allies should shoot against Russian airplanes if they enter their airspace. The support of the US President was held in Warsaw, where Minister Radosław Sikorski He replied with a laconic “Roger That”. The coincidence of speeches between Brussels and Washington (although von der Leyen has no direct military authority) transmits to Moscow that there is an emerging consensus in favor of harden the rules of the game. A 12 -minute pulse. The most symbolic case was the starring By three mig-31 Russians intercepted by two Italian F-35 in Estonia. During more than ten minutesRussian fighters remained within NATO airspace, an unprecedented duration. The Italians performed the standard interception maneuvers and, surprisingly, the Russian pilots responded With a friendly gesturegreeting from the cabin. Although the meeting concluded without shots, in Tallin and in Brussels a immediate debate: Why didn’t it acted with the same forcefulness as Türkiye in 2015When did a Russian plane tear down in just 17 seconds after a border rape? The difference illustrates the current caution of NATO, trapped between the need to show determination and the fear of an incident that disappoints an uncontrollable escalation. Hybrid ambiguity. The Russian authorities They have denied Deliberate violations and attribute incidents to errors, but at the same time suggest that they respond to Ukrainian attacks in Crimea, which is equivalent to accusing NATO of direct complicity. European diplomats who met with Kremlin say that the Russian delegation He took exhaustive noteswhich reinforces the impression that Moscow uses these incursions as calculated pressure tools. Experts like the Lithuanian president Gypsyėda They point that Russia “is testing our preparation and our solidarity.” In this sense, aerial incursions are part of a hybrid repertoire that includes espionage, cyber attacks, disinformation campaigns and symbolic maneuvers in the Baltic borders, such as balloons and buoys displaced in border rivers. The strategic dilemma. NATO has reinforced surveillance with the operation Eastern Sentry and maintains Eurofighter, F-16 and F-35 fighters deployed in the region, but still lacks clear and homogeneous confrontation rules. The ultimate decision to shoot falls to governments nationals that provide airplanes, which generates a mosaic of interpretations and possible “caveats” that could leave countries as Estonia in vulnerable situation. Meanwhile, Tallin has decided to increase its military expenditure to an average 5.4% of GDP Annual until 2029, a record figure in the alliance, although without acquiring its own fighters, which maintains the dependence of the ally air coverage. On the edge of the red line. In short, the Crossing speeches reflects a paradox: while Voices increase In favor of demolition as immediate response to airspace violations, other leaders remember that Putin could be looking for that incident to legitimize a victimization and victimization narrative Sow divisions internal in NATO. If you want, the situation recalls that the defense of the European sky is no longer a mere exercise of routine interceptions, but A critical front of the ongoing hybrid war. At stake, in addition, there is not only the security of Estonia or Poland, but the credibility of the alliance as guarantor that every centimeter of its territory, in the words of Von der Leyen itself, will continue being inviolable. Image | Fedor Leukhin, Andrey Korchag In Xataka | The war in Ukraine has fired the delays and canceled flights. And Europe has the solution: a drone wall In Xataka | Italy, Germany, Sweden and Finland have done something that seemed unthinkable: throw their fighters in search of Russian airplanes

A group of friends decided to turn a colleague into an influencer without knowing it. It already has more than 100,000 followers

Manu Rey is the clown of his group of friends: with a natural ability to make his colleagues laugh, but with no projection outside his intimate circle. Enough to become an influencer overnight? Many of his friends were convinced that yes, and demonstrated it. Influencer by surprise. The influencer Compostelana (this yes, with almost 100,000 followers too) Zoe García He had an illusion: his friend Manu Rey was famous on the Internet. He developed an exposure plan to his friend’s networks and the result has been around one hundred thousand followers on his Instagram account in record time. His friends, headed by Zoe, secretly exposed him, first as a joke and later as a relevant viral phenomenon of summer. In less than a month Manu has almost 100,000 followers On Instagram, to which they join More than 2500 on Tik Tok. 21 Instagram tricks – Tutorial with all secrets! Revelation. “He does not know that this account exists, but he deserves to follow him, because he is that person who deserves 100 % being famous,” said his friends. And the Internet seemed to coincide with them: after their infinite dip in swimming pools and dozenS, in just two weeks I had 30,000 followers, with videos that exceed four million views. His naturalness were undoubted They reveal what they have been doing. The importance of naturalness. The case of Manu Rey demonstrates some things about fame on the Internet. First, that the public appreciates above other characteristics the naturalness and “real being” in front of the camerawhich undoubtedly enters into contradiction with the Behavior of many celebrities. Spontaneity generates a feeling of authenticity that emotionally connects with the audience, especially with the youngest spectators. Collaborative fame. The idea of a person who becomes famous for the collaborative thrust of a group is something absolutely new and typical of the Internet era. Virality is not always a product of a single person: It can arise thanks to the active participation of communities that share, comment and recreate content. The Fans communities, Memes and digital subcultures drive these collaborative trends. @Manu__rey__ Day 19 uploading Manu videos until it finds out 😂 this can be Manu’s last video without being known and it is good that you can see how random it is and what it can do any day because if 😂 he does not know that he exists, but he deserves that you follow him because he is that person who deserves 100% that you do famous 🥹 ♬ Original sound – Manu Rey The fame of all. The fact that social platforms have a network structure (and hence their name), makes the content value increase according to more people share and reinvent it, that is, as collaborate in their creation. This turns fame into a distributed and collaborative phenomenon: those almost 100,000 followers are not only from Manu (which may be unable to maintain the Hype generated now that it has begun to create its own pieces), but A group responsibility. As wine it left. Sudden and not sought on the Internet is a phenomenon even prior to social networks, but has multiplied since, very simple, we can forward videos to thousands of contacts. In many cases, the collaborative activity we are talking about is essential, and so it happened with Multiple protagonists of completely accidental memes (David the child drugged in the dentist to Zöe Roth, the Machiavellian girl of the fire). But we can ride ourselves before the networks, when reaching fame by the force of a meme was an almost titanic task. Our favorites? He Star Wars Kid and Rebecca Black. And he is not a person, but of course, The flame of Ola K ase. Header | Manu Rey In Xataka | 25 memes that have marked the decade from 2010 to 2019

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