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In Asturias someone paid 37,000 euros for the most expensive cheese on the planet. Then he fell to the ground

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There are expensive cheeses, very expensive cheeses and then there are the cheeses that are sold by the whopping 14,800 euros per kiloas they just checked in Asturias. There, in the town of Arenas, they just proclaimed the most expensive cheese on the planet, a piece of 2.5 kilos with Denomination of Protected Origin of Cabrales that, after the Plant of the judges, has reached neither more nor less than 37,000 euros On a bid. Shortly after the auction was on the ground. Don’t say cheese, di cabrales. Asturias is known for many things. By Your cider, Your houndsits beaches, its mountainous places and also (and rightly) for its cheese. The Cabrales is one of the gastronomic icons of the Principality and to claim it Arenas de Cabrales has celebrated every summer, for decades, A contest which usually arouses interest both inside and outside the region. The appointment is not famous just by giving visibility to Dop Cabrales. The contest arrives accompanied by a bid for the best cheeses in which amounts of infarction are reached, assumable only by privileged pockets. Offer are so high in fact that they have managed to make a place several times in the pages of the Guinness book. It has happened Other editions. And it has happened again in this. A figure: 37,000 euros. The Arenas de Cabrales appointment is divided into several parts. First the jury decides which of the title aspiring cheeses is the best, it has a more attractive aspect and offers better flavor and aroma. Then that same piece goes to auction and businesses interested in taking her to her pantries pujo for her at the crossroads worthy of the Sotheby’s house. In this edition (the 53rd already) the starting price was € 3,000 and participated near a dozen hoteliers from different parts of Asturias (Gijón, Oviedo and Castrillón) and Madrid. The winner was Iván Suárez, owner of El Llagar de Colloto, in Oviedo. It didn’t have it easy. Last year Suarez had already taken home winning cheese by 36,000 eurosa figure that this year exceeded slaughtering. A Madrid cider house matched the figure, another Gijonesa rose the bid to 36,500 and the owner of El Llagar de Colloto ended up setting up the dispute when lifting his palette to offer the whopping of 37,000 for a piece of about 2.5 kg. Himself I calculated which came out at € 14,800/kg. Records at full speed. The truth is that Cabrales accumulates records at more speed than the Guinness organization is capable of digesting them. New Spain remember that this will be the fourth consecutive world plusmarca of Asturian cheese and if you consult The web From the Guinness World Records you will find the curious chance that just two months ago those responsible echoed that the most expensive cheese on the planet is a cabrales auctioned in Asturias for 36,000 euros. It is not a mistake. It is simply the brand that the DOP reached in 2024. It has already been outdated. Does Cabrales cheese have a roof? That is The question That some media have been made in recent days, especially if you take into account the speed with which the offers have grown by the winner of the Arenas contest. The Europa Press agency remember That the winner of this edition already disbursed 14,300 euros in 2018, 20,500 in 2019, 30,000 in 2023 and 36,000 last year, a figure that has been pulverized by the 37,000 of 2025. In the price, however it goes more than the value of the product. The bid is also a huge advertising showcase, both for the Dop Cabrales and for the winning hotelier. Of headlines and anecdotes. “The head of having the most expensive cheese in the world is what leads to this. In the end if the cheese had cost 20,000 euros instead of 37,000 because yes, it would have been the winning cheese of the contest, but we would not have worldwide news, we would not open the news, nor would we have international recognition, which is what we all look for, Suárez confesses to The voice of Asturias. Interestingly this year he has monopolized holders by Another reasonmore anecdotal … and juicy. After winning the bid the Ovetense hotelier rose to collect the piece proud and when he lifted his arms to show the tray the cheese drained and finished falling to the ground. An anecdote that the businessman was taken with humor. The cheese, he explained, will divide it into three parts: For his father, for him and his family and for his clients. In cave already 1,500 meters. Record prices and anecdotes apart, the main protagonist of the contest was the cheese that elaborated the winning piece: Ángel Díaz Herrero, by Tielve. Its representative, Encarna Bada, remembers that the cheese is made with cow’s milk and mature for several months at 1,500 meters of altitude in the Los Mazos cave. “It is the coldest cave, it has little cheese and matures more slowly. It is the caves that give the flavor to the cabrales, because factors such as moisture, temperature and height influence it,” Explain. The task is not simple. Bada acknowledges that going up and down with cheese pieces is arduous work because to the area “They don’t even get cars” To transport them in fact they have to resort to horses. What there is no doubt is that your technique and know how to do work: last year The same cheese managed to win the coveted first position of the contest and, incidentally, settle his name in the Guinness. Images | Wikipedia and Javier Lastras (Flickr) In Xataka | Russia is becoming a teacher in the elaboration of European cheeses. And it is due to the sanctions of the West

Europe has perfected missiles for decades. His new weapon is designed to sacrifice before touching the ground

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Europe has been betting on precision missiles. He Taurushe Meteor or the Aster 30 They are a good example of this: expensive systemscomplex and refined to the millimeter, designed to get it. But the war has changed. It is no longer enough to have better missiles In it Aeronautical Hall of Paris, MBDA has presented Your answer. It is not a drone to show off, nor a weapon for surgical missions. The One Way Effector does not return, does not shoot: it is made to fall. And in that act, fulfill your mission. His role is to saturate. Fly in mass, force reactions, shoot alerts. Overwhelm the enemy based on volume. It does not seek to go unnoticed. Seeks to force you to react The One Way Effector does not fit at all in the best known categories. It is not a cruise missile, although it travels hundreds of kilometers. It is not a recognition drone, because is not designed to return. It is an disposable aerial ammunition, propelled by a small turbophah, whose mission is one: wear defenses. The approach reminds of the Shahed-136 Iranian that have redefined the Ukrainian front: Waves of cheap ammunition against very expensive interceptors. But MBDA has taken the idea one step further: greater speed, greater difficulty of interception and an explosive load would be enough to not be able to ignore it. Because that is logic. If the drone impacts, he has fulfilled. And if they demolish it, also: the enemy has had to spend a missile, activate a radar or turn on an alarm. The system is designed to operate in Salvas. We do not talk about one or two drones, but of tens thrown simultaneously from the ground or from the back of a vehicle. Each unit Follow your route via GPS guidancewithout the need for communication between them or coordination algorithms. They move in a group, enough to saturate the enemy response. Conceptual image of the One Way Effector It reaches speeds close to 400 km/Hy transports a 36 kg eye, equivalent to that of an artillery projectile of 155 millimeters. Has an estimated scope of 500 kilometers And a cost that MBDA describes as “a fraction of a cruise missile.” It is not stealthy, nor does it intend: its effectiveness happens to be visible, for forcing the enemy to act. If no one reacts, the drone arrives. And if someone does, it is exposed. The idea is that each defensive shot destined to demolish a position. Each lost interceptor reduces the response capacity. That is the game. The One Way Effector is not an experiment or an exotic prototype. MBDA wanted it to be, from the first day, a chain manufacturing product. To achieve this, he has signed an alliance with the French automobile sector that allows you to produce even 1,000 units per month. A Taurus missile To climb that production, the design has been simplified to the extreme. Body of compound material, commercial pieces, modular construction. No terminal guidance sensors or technologies difficult to maintain. His great asset is the volume. This does not mean that Europe is renouncing its precision arsenal. On the contrary: One Way Effector does not replace Taurus or the meteor or Aster 30. Is designed to accompany themto open their way. Taurus is a cruise missile that travels hundreds of kilometers and seeks to penetrate defensive layers with precision. The meteor dominates the Aire-Aire combat with its reach of more than 100 kilometers and its ability to correct real-time trajectory. Aster 30 protects airspace as part of a high efficiency antimisile system. But there is a common point: all are scarce and extremely expensive. Each launch is a strategic decision. The One Way Effector, on the other hand, is intended for the opposite: to be launched without hesitation. If the deadlines are met, the first test flight It will take place between October and November, and Production will start in 2027 With the first operational units. Images | MBDA | Saab In Xataka | Russia recalled a threat that appears in the war between Iran and Israel: the possibility of a nuclear disaster

Switch 2 is important for Nintendo, but also for a nvidia that does not want to lose ground against AMD

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Nintendo Switch 2 It’s here. When a new generation of consoles arrives, beyond New games and experiences that allows, there is a substantive issue that may not interest all users so much, but it is of vital importance for the technology industry: Who signs the processor. We don’t know Switch 2’s heart beyond what the tests of their first games suggest. AND, Although it is evident that it is powerfulwe will have to wait to see how developers thoroughly squeeze their chip designed by NVIDIA and manufactured by Samsung. It is evident that the console is important for a Nintendo who saw that switch sales began to waverbut just as important for that NVIDIA that signs a processing unit with which, now, it comes back to the battle horse in the hybrid console segment. Nvidia returns to load When a company leads, what you want is to have even more part of the cake. Nvidia dominates The world of PC video games With iron hand and, although AMD is doing things well with its latest generations, the singing voice continues to take the company led by Jensen Huang. That battle against AMD on the PC is very unequal, but In the field of consoles, history tells us something else. Both were linked decades ago to video games on platforms dedicated with ATI (before being part of AMD) designing the GPU of Game Cube, Wii and Xbox 360 and Nvidia taking care of the GPU of the Original Xbox and of PS3. With the jump to the next generation, Nvidia got out of the equation and left the free ground for an AMD that did not succeed with her GPU, either with her CPU, but with her APU. It was his technology that convinced Sony and Microsoft for all their consoles from Xbox One and PS4 From now on. Nvidia, however, returned in 2017 with His tegra chip and a new alliance with Nintendo for Switch launch. It was not the most advanced at the time, that Tegra showed that the technology was ready To be able to create platforms that offered such experience with desktop power, but in portable format. And they have not gone wrong or Nintendo … neither Nvidia by extension. 152 million units and up. However, things have changed because Nvidia is no longer alone in this and AMD, along with Valve with Steam Deckshowed that its image reconstruction technology, Photograms generation and its power/consumption relationship could overcome what Nvidia offered with switch. Thus, we have seen AMD heart on PC consolidated as impressive as the Lenovo Legion Go or the Asus Rog Allyand it is a segment in which Intel, with a first failed proposal with the MSI Claw and a much more solid second with MSI Claw 8 AI+shows that you also have something to say. Nvidia has remained away from those PC consolidated for a reason: They didn’t have a CPU. Now, earlier this year, and after months of rumors, Nvidia presented Project Digits. It is a desktop computer for AI whose CPU is designed by NVIDIA: Graceof 20 cores, which although it is still ARM and arrived a few years ago, is now consolidated with digits as a blow to the table to a market that was dominated by Intel and AMD. Nvidia’s commitment is still far from the average user, and even further from the players, but although they are not possible to create processors that compete against Intel and the AMD Ryzen, on desktop PC, that renewed alliance with Nintendo to create Switch 2 can be, if sales accompany, the impulse that they lacked to finish deciding and being The third player in the battle of the PC consolidated. Your proposal? Beyond gross power, artificial intelligence nuclei for Push the hardware Beyond the possible until now. But of course, they would have to develop a X86 processor. Or that or throwing into the pool and marking an adventure with a valve that is already trying to stem Compatible with ARM. Although, of course, all this would be nothing if Nvidia, which money does not lack, would have signed an exclusive contract with Nintendo for this type of hardware. Whatever happens, Jensen Huang seems like engaged With Nintendo’s vision, and they may not end up getting into mud with Intel and AMD as the third company in discord, precisely, because with Switch 2 and their AI -based technology already have more than enough reasons to say an “EY, which in this segment we also have much to say at the power level”. After all, no matter how veteran the first switch was very obsolete that his heart was, I kept selling like hot bread Although the rest of hybrid systems offer much more as far as gross power is concerned. Images | Xataka, Ifixit In Xataka | I have played the ‘Nintendo Switch 2 Welcomme Tour’ thinking that it was a payment manual. It turns out that it is a science museum

Three watches for less than 200 euros to run. We face them on the ground and we already have a winner

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Going to run with a smartwatch sounds tempting. But when prices range from less than 200 euros up to about 900 euros, it is normal to ask if it is worth paying more. What do we lose when we opt for a cheaper model? And what do we continue to win? In our new video we face three affordable watches that seek to offer us several answers. That is why in Xataka We have prepared a new video For our YouTube channel With one of our favorite formats: the Versuswhere we compare face -to -face devices to discover which one deserves more. In this new comparison we face them Garmin Forerunner 55he Amazfit Active 2 and the newcomer Huawei Watch Fit 4. For several weeks, our partner Mario Arroyo has run about five times a week with each of them. “I have been testing what are the three best watchesTo start running and I’m going to tell you why this is the best ”, starts in the video. The goal is clear: check which best meets in key aspects such as comfort, drums, sports functions, experience of use and mobile applications. As for comfort, the three models fulfill well, although one of them feels “slightly thicker and heavier.” The biggest difference is in the way of interacting: Huawei and Amazfit bet on Amoled touch screens, while Garmin resorts to buttons. At first it may seem uninitive. “Uncle, it is very little intuitive,” said Mario, but soon found an unexpected advantage. After running, the analysis comes into play. The apps of the three offer data and statistics, But with clear differences. Garmin Connect is the most technical and deep, while Huawei Health and Zepp (Amazfit) are more visual and intuitive. In this Versus We will try to discover which one that can help us continue to progress. Mario also explores which proposals fall short as smartwatch, as well as related to autonomy. “I have trained a lot with them for a lot of time to be able to make the most precise possible comparison and having so many an hour training, I think they are very good data,” he summarizes. Will anyone stand out? You can discover all the details and the final conclusions In the new Versus On the Xataka YouTube channel. Images | Xataka In Xataka | iPhone 16E vs Samsung A56: the mid -range duel that many asked (and finally we have)

The human voice loses ground and automatic dubbing with AI makes its way between creators

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Artificial intelligence (AI) continues to gain space in unthinkable sectors just a few years ago. What began revolutionizing software development is now leaving a mark on very different fields. The phenomenon of ‘Vibe Coding‘, a new way of programming based on Prompts In natural language, without writing code as such, the rules of development are changing. At the same time, tools such as Dall · e of OpenAi or Adobe Firefly They are redefining visual creation, allowing generating images and videos from textual descriptions. And now, AI also reaches voice professionals. For a few months, YouTube allows some creators to use automatic dubbing through AI. This function, which is being deployed progressively, is now available for all members of the YouTube Partner Programa system that allows creators to monetize their contents on the platform. Thanks to this tool, videos can reach global audiences more easily, as an alternative to traditional dubbing and postproduction processes. An activated function by default. One of the most striking changes is that this function is activated by default: if you upload an English video, YouTube will automatically double it in several languages, including Spanish, French, German, Hindi, Indonesian, Italian, Japanese and Portuguese. If the video is in any of those languages, an English version will be generated. The objective, according to the company, is to “break the barriers of the language.” But if the creator prefers not to use this function, it can deactivate it following concrete steps: enter YouTube Studio from the computer and follow this route: Configuration > Subsequent adjustments > Advanced configuration. There you have to uncheck the ‘allow automatic dubbing’ box and click on store. The management of this function, in addition, can only be done from YouTube Studio on a computer, and allows you to even manually review dubbing before publishing them if you want greater control of the result. YouTube admits that technology still has improvement margin. Translations may not be exact and the generated voice may not faithfully represent the author. In fact, the company itself recognizes that intonation, emotional tone and certain cultural nuances do not always move correctly. The basis of this function is in the technology of Google Deepmind And Google Translate, but even with that background infrastructure, not all videos can be folded successfully. Factors such as the original accent, the background noise, the use of jargon or even proper names can affect the quality of dubbing. A video with automatic YouTube dubbing To know if a video is bent with AI, it is enough to look for the “auto-dubbed” label. It is also possible to change audio track from the player’s menu, through the gear icon in the lower right corner. The language adapts to that the user has configured as preferential, which makes the experience, in many cases, more transparent. We can see the active function in this example video. The prelude: real dubbing with professional actors. YouTube had already taken previous steps in this direction. With the function “Add audio track“, Some creators like Mrbeast They began to offer versions of their videos in several languages using professional voice actors. He even counted With the dubbing actress that plays Naruto in his videos in Japanese. This strategy, focused on expanding the scope of the content without losing interpretive quality, allowed many of these videos to reach new audiences. Mrbeast has not been the only. According to YouTube datathe videos that offered versions in several languages ​​made more than 15% of the visualization time come from audiences that saw the content in a language other than the original. In January 2023, users came to consume more than 2 million hours of folded content every day. And that only with the initial tests. The extension of this function to all members of the Partner Program is contributing to the growth of the use of voices generated by artificial intelligence on the platform. This raises questions about how this technology will be integrated into the professional dubbing ecosystem. Some creators could opt for this automatic alternative in certain types of content, especially in informative or structured pieces. However, in other formats where vocal interpretation provides key nuances, the role of dubbing professionals remains a difficult element to replace. Development continues, and the balance between technology and creativity is still evolving. Images | Lorenzi | YouTube screen capture In Xataka | Two students created an AI to “cheat” in work interviews: they have rewarded them with 5.3 million dollars

Boeing, trapped in the commercial war. China paralyzes the deliveries of its airplanes and Airbus gains ground, according to Bloomberg

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Commercial tension between United States and China It does not give signs of decreasing. And everything indicates that commercial aviation will be one of the great victims. According to Bloombergthe Chinese government has ordered its airlines to stop the reception of aircraft manufactured by Boeing. The measure also includes the suspension of purchase of aeronautical equipment and components from US companies. This new blow is part of a tariff offensive that has reached unpublished levels. After declaring a commercial emergency, Washington raised up to 145% Tariffs in response to what he considers a threat to their economic and national security. China soon react, raising their own levies above 100% to US imports and making it clear that the climb was far from finishing. China’s latest reprisals hit Boeing Although the details of the last retaliation of the Asian giant are unknown, the suspension affects the Boeing 737 Maxone of the best -selling unique corridor aircraft in the world, of which the American firm has delivered 13 units in China, along with Tres Boeing 787 double corridor. In their hangars they still expect 28 Max and a 787 destined for the Chinese market. It is not just a political dispute: economic implications are huge. China is one of the main strategic markets for Boeing. According to their latest 20 -year forecast reportthe country would demand 8,830 new aircraft until 2043. 60% to accompany the growth of air traffic, and the remaining 40% to renew fleets with more efficient models. The country’s commercial fleet would go from 4,345 to 9,740 aircraft in that period, with an annual expansion of 4.1%. However, part of these forecasts are now questioned by the commercial war. The measure not only puts the commercial balance between the two countries. It also threatens to alter the internal functioning of Chinese airlines, which depend largely on fleets already delivered. Thousands of airplanes of the American company They currently operate in the country, and their maintenance requires foreign technical pieces and support. Boeing has been doing business in China for decades, but those doors begin to close. Boeing has been doing business in China for decades, but those doors begin to close. With Boeing temporarily out of the scene, two alternatives arise: The Airbus A320 family and the Comac C919. Airbus starts with advantage, since, although some of its components come from the United States or use Chinese raw materials, it can continue to operate normally in the country. The problem is capacity: the European manufacturer would have to increase its production rate to take advantage, and that is not immediate. The other great bet is local. Comac C919, designed and assembled in China, is designed to compete directly with the Boeing 737 Max and the Airbus A320. It offers capacity for between 158 and 192 passengers and a maximum autonomy of 4,075 to 5,555 km. Today, its deployment is limited, but the current context could accelerate its adoption on regional routes. The uncertainty reigns on both sides of the Pacific. From the United States, Trump has affirmed that “China wants to reach an agreement. The problem is that they are not clear how to do it.” From Beijing, on the other hand, they show no intention of backing. They claim to raise tariffs beyond 125% would be “a joke”implying that greater punishment would not be an additional damage. As we have seen, the conflict continues to climb, and the aeronautical industry is trapped in the crossfire of two powers that more and more use their supply chains as a negotiation weapon. Although the long -term effects are about to be seen, the immediate impact begins to feel. Touch to wait to know if we will witness some kind of agreement capable of relieving, or at least reduce, these new international barriers. Images | Andrew Dawes | Kua Yue | David Syphers In Xataka | Boeing, in the line of fire of the tariff war: Airbus is emerging as the winner of the pulse between China and the USA In Xataka | While the US is obsessed with tariffs, China has a weapon that is going unnoticed: the bureaucracy

The Chinese car aspires to gain ground in Europe consolidating in the low range. Renault’s response: a diesel engine

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Chinese cars have arrived in Europe with the clear intention of putting a good bite in the electric car market. At this time, Byd is Looking for a third floor To build its future models, the SAIC group has a A good asset with mg and independent companies such as Xpeng either Child They also try to make a hole. But, really, if a market has managed to penetrate the Chinese car is in the cheap car. In Spain we have good examples. Although Byd’s performance has not been bad, the real impulse to its sales has come with A plug -in hybrid that clearly competes in price. While, Omoda enrolled thousands of cars In a few months thanks to a Omoda 5 that he liked for its aesthetics and a competitive price. Mg already knows what it is to do with the First position in sales in our country. It has logic that the real entrance door For these companies it is to compete for price. In Europe, most manufacturers They have turned their backs to the cheapest vehicles and even Dacia has justified claiming that the obligations of The European Union requires them to raise the price of their cars and prevents them from being equally competitive as before. To this we must add that Chinese vehicles with combustion engines They are not affected by tariffsas it happens with the electric ones, which allows them (even more) to play to improve the price of European companies to gain market share, make a customer base and, later, to climb little by little. And to stand up, Renault has opted for a different strategy: to offer a type of clear setback but that allows to compete in price and that, in addition, it has less and less rivals in the market. Yes, in some markets a Renault Mégane has put on sale with diesel engine. A diesel engine as an alternative Among the European companies that have pressed the most in recent months to alive combustion engines, Renault has taken the singing voice. In fact, the company has taken forward Horsea joint company with the Chinese giant Geely to continue developing engines moved by fossil fuels. Those of the rhombus, in addition to betting on the electric with force, have also made it clear that they trust in the future where hybrid and electric living together In harmony with pure combustion engines, the case may be. With this in mind, they have launched the Electric Renault 5 And soon we will see on the streets the new Electric Renault 4. In recent times, the range has been renewed in depth with the Renault southern and the Rafale or an update that has left us to Scenic As a completely electric car. This renewal has had its consequences. Classic models like Mégane have said goodbye because, again, They only have an electric version. Sure? Where Renault needs to offer cars with more tight prices continues to maintain the Mégane Gran Coupéan option of three volumes of the compact classic. And, in addition, he does it with a diesel motorization of which We had to say goodbye in Spain. In countries such as Poland or Czech Republic, where electricity are testimonial and diesel continues to represent an important part of sales, the French are clear that this mechanic is still essential. In fact, it has been in Poland where the company has rescued this car to put it on the street with the format already mentioned next to a 1.5 dci engine of 115 hp, they explain in Auto Swiat. In that market, the diesel offer is being reduced and it is a good occasion to fight with a car that has already been made the investment, it is cheap to put it in the market and, in addition, it has a technology that Chinese manufacturers do not have. Collect in Acea That in Poland although diesel sales have been reduced, in January of this year they continue to represent 8.3% market share but electric and plug -in hybrids barely reach 6%. In the Czech Republic it makes even more sense because the diesel market share is a spectacular 19.4%. And vehicles without electrification of any kind total 67.8% of total sales. However, we must bear in mind that EU emission regulations They continue and although They have been delayed from 2025 to 2027this last year remains red in the calendar because the average emissions that show sales in these three next exercises must be below 93.6 gr/km of CO2. This means that with a car like this, whose engine is 118 gr/km of CO2, they would need to sell 1.5 electric to compensate. Or an electric and a plug -in hybrid. One more reason to understand why Renault only bets on this type of mechanics where it needs to put its cheapest cars on the market and where electrification advances at a very slow pace. Photo | Renault In Xataka | The Renault 5 has entered as a sales missile in France but something very simple has stopped it: a bug that prevents moving the car

Why did the Porsche Taycan lose ground in 2024?

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The Porsche Taycanwhich was once considered a benchmark in the luxury electric vehicle market, faced an unexpected challenge in 2024. Read also: Toyota Highlander Hybrid: test of this three-row SUV Despite the growing popularity of electric cars in various regions, The Taycan recorded a 49% drop in global sales, with only 20,836 units delivered. You can read: Tesla surprises: European production of the Model Y imminent Those figures mark a significant contrast with previous years and highlight the difficulties Porsche faces in its transition to electrification. According to the company, one of the main factors affecting the Taycan was the launch of its mid-cycle renewal. Traditionally, these types of updates result in a temporary decline in sales while customers wait for new models. “The acceleration of electric mobility is, in general, slower than expected”Porsche admitted in an official statement, acknowledging that expectations for the electric market may have been too optimistic. Impact on other models in the Porsche range While the Taycan was going through one of its worst years, other models of the German brand demonstrated notable stability and even growth. The Cayenne was positioned as Porsche’s best-selling model in 2024, reaching 102,889 units, 18% more than the previous year. This SUV, favored by a thorough renovation in 2023, has managed to consolidate itself as a key pillar in the company’s portfolio. In contrast, The Panamera registered a drop of 13% with 29,587 units delivered, while the Macanboth in its gasoline and electric versions, showed mixed results. The second generation electric model of the Macan recorded 18,278 saleseven though deliveries began in September. For its part, The Macan with an internal combustion engine accumulated 64,517 unitsbenefiting from the possibility of continuing in the European market until mid-2024 thanks to an exception in cybersecurity regulations. China: the great challenge for Porsche in 2024 The Chinese market, which has historically been one of the most important for Porsche, presented a significant contraction in 2024. Total sales in the country fell by 28%especially affecting models like the Panamera, whose demand in China represents a crucial part of its global deliveries. The Porsche Taycan at night. Credit: Porsche.Credit: Courtesy The decrease in sales in the People’s Republic was not offset by increases recorded in other regions. In Europe, excluding GermanyPorsche deliveries fell by 6%reaching the 466,000 unitswhile electric vehicles had a modest growth of 6%, with nearly 81,000 units sold. In North Americasales also decreased, registering 241,000 units, 13% less than in 2023. However, high-performance models such as The 911 and Boxster/Cayman demonstrated resilience, with increases of 2% and 15%, respectively. The future of the Taycan and Porsche’s electrification strategy Porsche faces a crossroads in its electric mobility strategy. Although the Taycan and the Macan electric have marked important milestones, the brand has recognized that it could reconsider its initial approach of total electrification. The possibility of incorporating combustion engines in models originally designed as electric is on the table, a decision that could be key to adapting to market demands. Furthermore, the development of new electric models such as successors to the Boxster and the Cayman faces delays. Although these sports cars are scheduled to be launched as electric vehicles, recent reports suggest that the development process is not moving as quickly as expected. The collapse of sales of the Taycan in 2024 underlines the challenges Porsche faces in a global market marked by economic uncertainty and slower growth in electric mobility. However, it also opens a window of opportunity for the company to reevaluate its strategy and strengthen its position in an increasingly competitive sector. With iconic models like the Cayenne leading the way and new bets on the horizon, Porsche has the potential to overcome these obstacles and maintain its status as a leader in innovation and performance. The decisions you make in the coming years will be crucial in defining your place in the era of electrification.

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