What happens to human creativity when thousands of human creatives fall in love with AI

It is not every day that one attends an event taking a walk with the sea and the sunrise in the background. But that’s just what happened to us Upscale Confa conference organized by the Spanish company freepik. The objective: to serve as a meeting point for a creative community that is absolutely dedicated to the world of AI. It is the third edition of Upscale Confthe second in Malaga —San Francisco was the other venue in May—and it is clear that we are facing what is little by little becoming one of the great events of the intersection between human creativity and creativity? of generative AI models. It doesn’t seem like attendees have too many doubts about it. After the almost inevitable queue for accreditations, two days of talks, workshops and much, much begin. networking. Showing a QR code on your mobile to connect to LinkedIn is the modern version of the business cards of yesteryear. To me, a very occasional user of this network, I find that surprising and very invasive: hey, I might not want to follow you on LinkedIn. I liked it better when you simply asked for the email—which didn’t commit you as much—and even more when people gave you their business card, which was almost like a trading card from before. You didn’t just keep business cards: you almost collected them. That time seems to have almost vanished. AI democratizes creativity made into an image Be that as it may, once inside the atmosphere is surprisingly optimistic. No one here seems to be worried about being replaced by an AI, something that It has already begun to be seen in China in 2023 in creative works. There are no nerves or restlessness in the respectable: only expectation and acceptance of an apparent reality. The one that AI is here and no one is going to stop it. Compared to other conferences with a more technical background, here is a scent of discovery. Wanting to know what this can give. To listen to the people who are trying to be the spearhead explain how their relationship with AI is going in what was theoretically the last frontier that AI would never conquer, human creativity. I come across attendees from here and there and I ask two of them what their motivation is for attending Upscale Conf. Andy and Antonio are from a tourism agency in Malaga and they explain to me that they already use AI in the software development part, but curiously, not so much in the visual and creative part. The argument is forceful: “in the tourism sector, using artificial photos can be very dangerous.” And yet, they come to take the pulse of this apparent revolution and learn from it. What I find everywhere are very diverse profiles and, curiously, not necessarily linked to the creative segment. I speak with (another) Antonio, who like me has gray hair and who, like me, is also optimistic about the future of AI. He is not creative, but rather helps companies understand the potential of AI for a fundamental aspect: productivity. And like the kids from Malaga, you are here to learn, discover and be inspired. Four guys who are talking animatedly tell me the same thing practically when I interrupt them and ask them what sectors they come from. There is a little bit of everything. One of the boys, a content creator, took advantage of current tools to demonstrate that kitten olympics They can have a lot of pull. DEPT’s Marten Kuipers made it clear that not everyone sees this creative AI thing as a good idea. He, like the rest of the attendees, has a different opinion. Two others, in the real estate segment, are investigating possible uses of generative image and video AI for their business. The fourth, in the consulting branch, explains to me that the other great reason is not only to learn, but a classic of events: networking. Meet people and make yourself known. Putting faces to people with whom you had been exchanging messages for months (or years?) on Twitter (sorry, X) or on Instagram or LinkedIn. From IG or TikTok influencers to creatives who take advantage of AI But in all cases, we insist, absolutely optimistic atmosphere between professionals from both sides who seem to see this as an opportunity. One in which some are certainly making gold: several of the speakers at the event are new stars in the firmament of content creators. PJ Accetturo during his presentation explaining how to make a viral video. The idea is still the important thing, the process and the prompts are surprisingly “normal”. For example, PJ Accetturo, creator of the famous trailer for ‘The Lord of the Rings’ in Studio Ghibli style…before OpenAI I would copy the idea. Or Yonatan Dor, who have managed to get their gritty videos created with AI—using the image of Trump, Musk or Kamala Harris—become viral phenomena that already have hundreds of millions of visits. AI helps, but it doesn’t come close to doing everything. Laura Pin showed in her 90-minute workshop how she combines Midjourney, nanobanana, Magnific, Topaz AI, Photoshop and Lightroom to achieve just what she had in her head. The attention to detail is extraordinary. We walked through the different conferences and workshops and, as in any event, we found a little of everything. The days begin with the entrance of Linus Ekenstam (@LinusEkenstam), popularizer and influencer of this segment, who acts as master of ceremonies throughout the event. As a good communicator, you know some useful tricks: Start with a good personal story to hook attendees. He tells how when he was little a friend gave him a computer and he slept with the machine next to him, like a stuffed animal, because he was afraid that that treasure would be stolen. Joaquín Cuenca, CEO of Freepik, announcing the launch of the new collaborative service on his platform, called Freepik Spaces. Then it comes Joaquin Cuencafounder and CEO … Read more

In Oregon there is a forest with a tattoo that appears every fall: a giant emoji

Imagine that you are walking down a road and, out of nowhere, the mountain begins to smile at you. Stop imagining it because that is precisely what happens on Highway 18 in Oregon. Between two towns, those who drive along that road in the autumn season, find a gigantic emoji made up of hundreds of trees. And more than a nod to drivers, it is a demonstration that, when we want, we can reforest sustainably. A tattoo in the forest. The pattern has been repeating itself for a few years. When the temperatures drop and the days get shorter, a huge smiling emoji appears on the side of Mt. This is neither a curiosity nor a coincidence: it is something premeditated and measured to the millimeter by David Hampton and Dennis Creel. David is co-owner of a logging company called Hampton Lumber and Dennis, its forestry manager. In 2011when the company was preparing to reforest an area of ​​the forestthey wondered if they could have a little fun and create something that would bring joy to anyone passing by on the highway. After a meticulous planningthey started planting conifers, but not just any conifers. The science behind reforestation. The process was complex. The team that was going to carry out the plantation drew a circle of about 90 meters in diameter using a rope and, starting from the center, triangulated the positions of the eyes and mouth. They spent a week taking measurements and, when they finished, they began to plant. The chosen trees They are two species of conifers: the Pseudotsuga menziesii and the Larix occidentaliyes. Conifers are evergreen, which means they do not lose their leaves in autumn, but Larix occidentalis It has a peculiarity: they lose all their needles during the fall. When the weather changes, the chlorophyll responsible for giving that green color breaks down, so the leaves retract and golden pigments are revealed. There is a reason behind this pattern: by losing its needles, this species reduces the weight load on its branches, which allows them to withstand winter snowfall better and, in addition, they are also more aerodynamic. In short, they are more resistant to structural damage and, in spring, when it absorbs nutrients, the leaves turn green and the emoji disappears until the following fall. Message. Reforestation is not planting trees without rhyme or reason. Although in some areas fields are being replanted with suitable trees, in many others non-endemic or non-endemic species are being planted. They will not withstand extreme conditions like those caused by climate change. Beyond the positive message to drivers, Hampton Lumber created this as reminder that forest areas that are “harvested” can grow back strong and regenerate in a healthy and sustainable way. During the growth of conifers, the forest is free access for visitors who engage in outdoor activities, and their intention is for the emoji to be an example of sustainable growth and… artistic expression? Emoji for a while. Currently, the company plant a million trees a year, but no area is as iconic as that segment between Willamina and Grand Ronde on Highway 18. The estimate of the company is that the smiling face will be visible for another 30 or 50 years. It will be the point at which the trees in that area reach maturity and are processed. Now, they also comment that, as time goes by, the emoji will lose “definition.” The leaves of conifers can lose some of their vitality over the years and strange things can happen to that friendly smiling face in the bush. Image | Tedder In Xataaka | China is carrying out the most ambitious reforestation project in the world: a “wall” of 4,500 kilometers of trees

Cuenca has been watching its “Palace of Versailles” fall apart for decades. There are those who have proposed to change it

He Gosálvez Palacea mansion built at the beginning of the last century in Casas de Benítez (Cuenca), near the Júcar River, is not going through its best moment. In its day it was the luxurious residence of the industrialist Enrique Gonsálvez and his extended family, but the building has been suffering plunder and abandonment for decades to the despair of the neighbors. Or at least it has been until now. In March the news broke that the mansion was changing hands to be reborn as accommodation and event venue. The question is whether the known as “Versailles of Cuenca” Will he be reborn or will he only write one more chapter in the sad chronicle that he has dragged on for decades. An unknown gem. They know him as “the Versailles of Cuenca” either “from La Mancha” and (although without reaching the size or splendor of the French building) the truth is that the Gosálvez Palace It is a gem worthy of admiration. In fact, this old palatial residence built around 1900 in the province of Cuenca by order of the businessman Enrique Gosálvez is cataloged as an Asset of Cultural Interest (BIC), attracts the interest of hundreds of visitors and even has its own ‘admirers’ associationa group that has been calling for some time to stop the deterioration that the property has suffered for decades. Is it that important? arrives with take a look to the Catalog of Cultural Heritage of the Junta de Castilla-La Mancha to understand that the palace is a unique piece. Both from a historical and architectural point of view. The construction is of French inspiration, “a little Versailles” very much in line with the palaces that were built in the north of Spain at the beginning of the 20th century. There, in its nearly 20 rooms, the industrialist Enrique Gosálvez once lived with his very extensive progeny between luxuries, elegant furniture and sumptuous gardens. Beyond the architectural interest of the palace, the complex includes additional pieces, such as towers, a neo-Gothic style chapel, a gazebo… and an extensive garden that, remembers the Department of Cultureis a reason in itself to visit the farm. “Some species are unique in the Community of Castilla-La Mancha,” he highlights. As if that were not enough, among its decoration the palace included a fountain popularly known as “The Tsarina”a gift (it is said) that the wife of the Russian Tsar Nicholas II gave to Enrique Gosálvez. A gem in low hours. Neither its splendor nor its rich history prevented the palace from ending up in the worst possible way: ruined after the death of Gosálvez. Although it is protected as a BIC, the construction has clearly deteriorated until it fell into disrepair. “red list” of Hispania Nostra, a list that includes Spanish heritage “at risk of disappearance.” Over there is warned that the building is the victim of decades of “disastrous neglect” and “mutilations” that have caused the structure to degrade and suffer looting. A ray of hope. The future of the property seemed to change a few months ago, when he became interested in it a swiss couple who set out to recover it with a clear purpose: to dedicate it to accommodation, social events and visits. at least like this He published it in March. elDiario.es, which reported that the couple had taken ownership of the venue. They themselves had taken care of announce it through Instagram, from an account in which he accumulates 24,400 followers. The news of the change of owners was echoed other media premises and even the Friends of the Gosálvez Palace and its Surroundings Association through your Facebook account. The issue was actually discussed at an extraordinary assembly in August. “The good news of the change of owners and their interest in bringing the palace and its surroundings back to life have been paralleled by a renewed interest from many heritage lovers to be part of the association,” celebrated. Perfect, right? Not at all. On Monday The Confidential public a chronicle that updates the situation of the palace and shows that its recovery is probably not going to progress as quickly as the Swiss couple wanted. The land has been cleaned and cleared, but when the new owners wanted to touch the construction, Heritage put the brakes on them. At least that’s what it says another post published on the same Instagram account at the beginning of October. “We have been informed that neither basic maintenance work, nor provisional protection of the building, nor removal of debris are authorized.” The authors of the post remember that the mansion is a BIC, a figure that “in theory” seeks to protect the heritage, but in his opinion “in many cases” achieves the “opposite” effect. “The immense bureaucratic and administrative regulation to obtain permits means that no one dares to restore them since costs multiply and work times are prolonged,” abound. “This makes any investment unfeasible, both by individuals and public administrations. This is the reason why we find countless BIC buildings in ruins. The intention of wanting to save buildings does not matter. Only respect for rules that are impossible to comply with.” “They were a little wrong”. The Confidential has interviewed also to the mayor of Casas de Benítez, the municipal area in which the mansion stands. In his opinion, the couple has been optimistic. “They were a little wrong about what this process entails,” he reflects. “They believed that everything could be managed with the City Council and I accompanied them to Cuenca so that they could see that each step must be approved by Heritage. They discovered that it was going to be longer and more expensive than expected. They planned to make it profitable in three months with garden parties.” Pedro Pablo Correas, from the Association of Friends of the Palace, clarify also that “they have only been asked to meet certain minimums”, such as “that there be an architect in charge of the project.” “This couple came from … Read more

rise and fall from grace of the favorite plane of celebrities and millionaires

Two decades ago, a plane that broke new ground and was capable of transporting passengers from one continent to another at supersonic speeds stopped flying. An iconic aerial vehicle whose aerodynamic design, characterized by its tilting nose, slim profile and wings in the shape of ogival deltanever went unnoticed at the airports where it operated. We are talking about Concorde, the result of a Franco-British project that aspired to substantially change commercial flights. The future seemed to be supersonic, so powers like the United States and the Soviet Union rushed to launch their own alternatives to this, the Boeing 2707 and Tu-144respectively, although they never managed to match it. Concorde, an unforgettable plane The Concorde was not a perfect aircraft. In fact, everything that distinguished him from others was precisely what ended up mortgaging his future. I could fly from London to New York In approximately three and a half hours, it flew so high that passengers could see the curvature of the Earth while They enjoyed gourmet meals on fine china and drank champagne. Unlike the Soviet proposal, which had an extremely noisy cabin, the Concorde moved at speeds of Mach 2 (2,469.6 kilometers per hour) with surprising serenity. The idea was not only to get from one point to another quickly, but to do so with the greatest amount of comfort and luxury. Traveling on the Concorde was synonymous with status and glamour. It was the favorite plane of businessmen and celebrities. What some called the unofficial Match 2 club had even been formed, by virtue of its distinctive speed. And it included well-known figures such as Elton John, Paul McCartney, Phil Collins, Rupert Murdoch, Robert Maxwell, Henry Kravis, John Gutfreund and George Soros, among many others. Queen Elizabeth II and Prince Philip of Edinburgh in a Concorde To move through the air, this technological prodigy of titanium and aluminum It was supported by four Olympus 593 engines, two in each of the wings. This 2-shaft turbojet-type propulsion system with superheating had a peculiar intake system with air intake at the front and a variable geometry exhaust nozzle at the rear. Throughout its life cycle, Concorde was operated by only two companies. We are talking about British Airways and Air Francetwo actors that began offering regular flights starting in 1976. However, the manufacturer received dozens of orders from other airline companies, which for various reasons never operated one of these aircraft as owners. Redesigned Concorde interior As we say, the Concorde’s differential qualities were also its condemnation. The price of the tickets was extremely expensive. Take a round trip transatlantic flight It cost about $7,500. (14,000 dollars today). Despite its popularity, this reality often meant that airlines were unable to fill the plane’s capacity. a burning machine Furthermore, the aircraft’s propulsion system consumed an average of more than 20,000 liters of fuel per hourwhich translated into a huge economic and environmental impact. For comparison, a typical flight of a much larger and heavier airplane like the Boeing 747, which did not reach supersonic speeds, It could consume about 13,000 liters of fuel per hour. Exterior view of Concorde in flight Another challenge that the Aérospatiale and BAC project suffered was the sonic boom. Due to the noise pollution of this “boom”, airlines had to redesign their routes and reach sonic speeds only over the ocean. The United States, for example, prohibited supersonic aircraft from passing through populated areas, something that could change with NASA’s X-59. Concorde cabin An accident that occurred in July 2000 also damaged the continuity of the Concorde. One of these planes crashed at Charles de Gaulle airport in France. shortly after takeoff. As a result of the aforementioned episode, all passengers and crew members died and British Airways and Air France grounded their planes during the investigation. Interest in supersonic flights faded as the operation and maintenance costs of this type of aircraft grew and, in a way, became a heavy economic obstacle for companies. The end for Concorde came on October 24, 2003, when he made his last flight. Since then there has not been another commercial supersonic aircraft. Images| British Airways | Eduard Marmet | Dmitry Avdeev | Christian Kate | Jerry Wilson In Xataka | Airbus is preparing a wing capable of transforming in the air: the first flight will be in 2026 and aims for its next great plane

Libya has decided that the full weight of Islamic law must fall on one thing in particular: crows

At 900 meters above sea level, the Green Mountain is actually a fertile plateau of lush forests in northern Libya. It is by far the wettest place in the country: one of the jewels of North Africa’s biodiversity. one that a religious ‘fatwa’ is about to load. A ‘fatwa’? Not only that: a ‘fatwa’ (that is, an Islamic legal opinion issued by a qualified jurist) whose content is almost entirely dedicated to crows. They told it in El PaísAhmad al Dalansi, of the Investment Authority of the National Salvation Government, made it clear “there is no religious objection to killing them.” In his view, “the prophetic tradition that classifies them as harmful (fawasiq) and dictates that they can therefore be eliminated “just like rats and snakes.” But why would anyone want to kill crows? That is to say, it is one thing that it is not prohibited to kill them and quite another that people are willing to do so. However, the matter is more complicated than it seems: because the truth is that crows are becoming a real problem. What is a crow like you doing in a place like this? Let’s start at the beginning: the crows (Corvus ruficollis) are not new to the Green Mountain area. However, in recent years the corvid population has not stopped growing and this seems to be causing problems in other animal populations. Especially in land turtles and a native type of short-toed eagle. This, although it may not seem like it, is part of the problem. Because, unlike other animals, crows do not attack crops. However, they are “very intelligent creatures, who do not fear humans and are capable of adapting to various environments.” The growth of its population, like a chess game, is what is pushing an ecological imbalance that triggers (in turn) rodents and snakes. Hence the consultation and the fatwa. It makes sense, right? If crows are a problem, the most direct question is whether they can be eliminated. AND the Al Dalansi edict maintains that culling them is not only Islamically acceptable, but that “preventing harm is a more important priority” than maintaining current populations. The problem is that, upon seeing it, the Libyan Heritage and Wildlife Authority came out to report that such an eradication would be disastrous. Not only because crows also have a very important role in regulating the ecosystem; but, above all, because the problem is not the crows. What is the problem? The problem is the garbage. In recent years, as explained by journalist AMR Fathallah“the crow population (…) has multiplied spectacularly in Shahat, (due to) poor waste management.” Shahat is in the heart of the mountain. The lack of urban planning has caused housing to get out of control and that has caused “secondary landfills to proliferate in the forests, valleys and even roads of Shahat.” And there the crows feel at home. And, of course, killing the crows won’t end the problem. Fathallah himself explains that the last time an attempt was made to eliminate the crow population, it was followed by a history-making infestation of ticks. It is reminiscent of the mass killing of Chinese sparrows that caused a famine that killed millions of people. Ecology is too complex to be solved with fatwas (or pseudoscientific theories). The central issue in all of this is that these are not isolated cases. As climate change accelerates, “magic” responses are becoming increasingly popular. The problem, as we see, is that this has consequences. Image | Sasha Matic | Aldin Nasrun On Magnet | 400 years ago, Chinese women invented a language to speak only among themselves. Today it is resurfacing

The HP Store fall sales are here with discounts on computers and laptops for work

Sooner or later the time comes to renew a PC, either because it has become outdated, broken or simply because we want something more powerful to work with. To do this, it is always better if we can take advantage of a good offer, since this way we can opt for better equipment and save along the way. If we are in that scenario, then surely we are interested the new fall sales from the HP Store. We have a wide selection of computers of all types with very juicy discounts. Below, we leave you a selection of the most notable ones. HP 250R G10 Laptop by 676.39 eurosa versatile team with a fairly reasonable price. HP EliteBook X Flip G1i Laptop by 2,358 eurosvery powerful laptop with a touch screen. HP Pro 400 G9 Mini PC by 627.99 eurosan economical desktop ideal for any business. HP Pro One 440 G9 All-in-One Computer by 918.39 eurosan all-in-one device with a very good configuration. HP ProoBook 4 G1q Laptop by 906.29 eurosa very interesting laptop with a Qualcomm processor. HP 250R G10 Laptop The first of the professional HP computers that we bring is this 250R G10, a fairly inexpensive device, but one that could be great for our business. It has an Intel Core 5 120U as a processor, which is accompanied by 16 GB of RAM and 512 GB of SSD. It comes with Windows 11 Pro (important now that Windows 10 support is ending) and has a 15.6-inch screen. Right now we can purchase it for 676.39 euros (its price was 933.16 euros) HP 250R G10 15″ Professional Laptop The price could vary. We earn commission from these links HP EliteBook X Flip G1i Laptop If we have a demanding job that requires us to have a powerful, current and very versatile computer, perhaps this EliteBook X Flip G1i is better for us. It is a device that stands out thanks to its 14-inch screen, which is touch. In addition, it has plenty of power and memory thanks to an Intel Core 7, 32 GB of RAM and a 1 TB SSD. From more than 3,000 euros, it is now reduced to 2,358 euros. HP EliteBook X Flip G1i 14″ Professional Laptop with AI Wolf Pro Security Edition with 3-year warranty The price could vary. We earn commission from these links HP Pro 400 G9 Mini PC We also have very good options if we prefer something to leave in our permanent business. This Mini HP Pro is very interesting, since at its quite attractive price (right now it costs 627.99 euros) we must add that it has a good configuration and is very compact. It features a 13th Gen Intel Core i5 processor, 8GB of RAM, and a 512GB SSD. Additionally, it includes a keyboard and mouse. HP Pro 400 G9 Mini Professional PC The price could vary. We earn commission from these links HP Pro One 440 G9 All-in-One Computer If we prefer an all-in-one option, this HP Pro One 440 G9 all-in-one may be perfect for us. It goes one step further than the previous one thanks to a 14th generation Intel Core i5 processor, 32 GB of RAM and a 512 GB SSD. The 23.8-inch screen also has an integrated webcam. From 1,869.45 euros it is reduced to 918.39 euros. HP ProOne 440 G9 All-in-One PC: Wolf Pro Security Edition The price could vary. We earn commission from these links HP ProoBook 4 G1q Laptop For the last option we once again have a laptop, although this time one that has a Qualcomm processor, the company responsible for some of the most important mobile chips there are. This device has its Snapdragon X1-26-100 (which has great performance for tasks of all kinds), as well as 32 GB of RAM and a 512 GB SSD. In addition, the 14-inch screen it has has WUXGA resolution (1,920 x 1,200 pixels). It is reduced to 906.29 euros. HP ProBook 4 G1q Professional Laptop The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | HP Store In Xataka | Best laptops in quality price: which one to buy based on use and eight recommended models In Xataka | Best ultrabooks: which one to buy and 10 recommended light laptops from 600 to 1700 euros

The question is not when it will stop raining, the question is how much water this fall will fall

The Mediterranean slope has once again been in the center of an important rainfall episode. From Zaragoza to Murcia, rainfall has flooded streets and squares. Fortunately, the situation has not achieved the magnitude of what we saw last fall, but the situation led yesterday to the State Meteorology Agency (Aemet) to issue several notices, including red notices due to extreme risk. Final in sight. The situation has not yet been reversed, although the focus of the rains has been moving. If yesterday the most affected areas were in the center and north of the Levantine coast, today the risks are concentrated in the provinces of Valencia, Alicante, as well as in Murcia and in the Balearic Islands: in the early hours of today, Eivissa has seen fall More than 115 mm of water. Yesterday the accumulated rainfall They touch the 240 mm in barxValencia, and exceeded 100 mm at the province airport. In some areas of Castellón and Tarragona, rainfall also exceeded 57 mm. Experts expect the transition to October to bring a radical change in the atmospheric. Aemet does not include in its forecast the arrival of significant phenomena and indicates that it is expected “it provides stable time in much of the country”, except in the eastern zone that will still see rethinking instability due to the influence of the cold trough. Radical change. The Aemet monthly forecasts They seem to secondary this idea: the agency provides that a driest month of October than usual in almost the entire peninsula and, especially, in the northwestern zone. It is also expected that the temperatures of the next few days will be higher than what would correspond to these autumn dates. The thing could change during the second half of the month. Although temperatures could continue to be high, the agency begins to glimpse anomalously high rainfall on the Levantine coast during the week that begins on the 13th. Some somewhat more abundant rainfall is also expected than usual in the southwest quadrant during the final stretch of the month. Two slopes, two stories. But if we want to know (or at least intuit) what we have autumn, we have to go to the longer term forecasts. What do these forecasts suggest? Well, the tonic will last, with two different trends in peninsular Spain. Regarding rainfall, Aemet foresees a dry autumn in much of the territory. Probabilistically, the agency talks about 45% probabilities of a dry autumn compared to 20% probabilities of a humid fall. However, the thing changes in the east zone, where uncertainty prevails with respect to whether autumn will be wetter, drier or if on the contrary it will remain within the parameters of normality. Echoes of a different autumn. The forecasts give rise to a complicated scenario: the lack of rainfall in much of the country implies the return of the ghost of the drought. As if this were not enough, the predictions on the Mediterranean coast are compatible with the arrival of intense rainfall episodes. These do not have to reach the magnitude of those that occurred last year, but the rains of these days show us that they do not have to reach such dimension to cause important problems. In Xataka | After months of indecision, meteorologists already see the girl in Pacific waters Image | ECMWF

Nvidia, TSMC and SK Hynix are the most powerful chip companies on the planet. None can allow any of the others to fall

Nvidia dominates the global chips market for artificial intelligence (AI) with a fee that during the last three years has oscillated between 80 and 94%, according to Fourweekmba. Your leadership is supported by A very competitive hardware and a software ecosystem in which CUDA (Compute Unified Device Architecture) It has an essential role. This technology brings together the compiler and development tools used by programmers to develop their software for NVIDIA GPUs. However, the company led by Jensen Huang has a fundamental partner: TSMC. Nvidia designs the chips for AI and this manufacturer of Taiwanese semiconductors, the eldest of the planet with A global quota close to 60%it produces them. Its iron leadership is the result of Its peak technology and its titanic production capacity. TSMC has many important clients, such as AMD, Qualcomm, MediaTak or Broadcom, among many others, but thanks to the AI ​​NVIDIA, it has established itself as Your second best customer Only behind Apple. Presumably TSMC is about to start MANUFACT 2 NM GPU For Nvidia, but this is not the only thing that this chips manufacturer is going to do for one of its best customers. And this Taiwanese company has decided to start An expansion plan for five years of its manufacturing capacity of integrated circuits using its advanced cowos packaging technology (Chip-on-Wafer-on-Substrate). According to Beth Kindigof the I/O Fund consultant, this technology will monopolize between 50 and 60% of the market in 2025 compared to 15% it supported during 2024. The synergy of these companies is indisputable The high demand for GPUs for AI with Blackwell MicroAritectura de Nvidia is largely responsible for the implementation of this plan. The company led by Jensen Huang can respond better to the needs of its customers and will see how its competitiveness is increased in a phase in which Depseek and other Chinese companies represent a challenge. In March 2024 TSMC officially announced which was building two cowos packaging plants in the town of Chiayi, housed in southern Taiwan. However, this is not all. He also shuffled the option to put a plant more specialized in this advanced packaging technology in Japan, presumably on the island of Kyushu, in which this company is currently building two semiconductor production plants of avant -garde. In any case, there is something else. And it is that Chiayi plants will be trained to work, in addition to the packaging cowos, With advanced Info and Soic technologies (System on Integrated Chips). Nvidia and TSMC synergy is indisputable, but this recipe requires a third ingredient: SK Hynix It is evident that TSMC wants to cover your back well and look to the future to prevent its production capacity from being threatened by a bottleneck. An interesting note: currently the Cowos packaging is being used with the AMD Instinct Mi250 chips and with the A100, H100, H200, B100 and B200 NVIDIA GPUs, as well as in its derivatives. The review used in these last two chips, the B100 and B200, is known as Cowos-L. Before the TSMC ends this year, you will be able to process no less than 60,000 wafers per month using its advanced packaging technology. The synergy of Nvidia and TSMC is indisputable, but this recipe requires a third ingredient: SK Hynix. This South Korean manufacturer of memory chips leads the HBM memories market (High Bandwidth Memory) that work side by side with the GPUs for ia with a shocking authority. Your market share Broken 70%so that the remaining 30% are distributed by Samsung and Micron Technology. After them, Chinese manufacturers of Yangtze Memory Technologies Co. (YMTC) and CXMT (Changxin Memory Technologies). At the end of 2024 SK Hynix took advantage of the celebration of an innovation forum organized by TSMC to publicize its mastery of the manufacture of HBM memories. According to SK Hynix itself Its MR-MUF process, which, in broad strokes, is a technology that makes possible a faster punch of the DRAM compared to the TC-NCF process that other companies use, has allowed it to achieve an efficiency 8.8 times higher than that of Samsung and Micron. This simply means that it manufactures its HBM chips much faster than its main competitors. SK Hynix is ​​manufacturing 12 -layer HBM3E memories on a large scale while Samsung and Micron have problems with their production As we can intuit, the speed at which a company that is dedicated to manufacturing semiconductors is capable of producing its integrated circuits deeply condition its competitiveness. It is evident that greater efficiency will allow you supply more guarantees to your customersespecially in an upward market like that of HBM memories. In addition, SK Hynix is ​​manufacturing 12 -layer HBM3e memories on a large scale while Samsung and Micron have problems with their production. In any case, both Samsung and SK Hynix are already working on the development of HBM4 memories with the purpose of catapulting their competitiveness. Here it is precisely where Nvidia appears. SK Hynix announced in October 2024 that he intended to deliver the first HBM4 memory chips to his clients during the second half of 2025. However, Jensen Huang asked him That the delivery advances. Chey Tae-Won confirmed itthe president of SK Group, so it is absolutely reliable information. Why does NVIDIA require so urgently the HBM4 chips? Simply because you need to support your chips for the most capable with the most available energy and energy efficiency memories. And in this field SK Hynix currently has the pan well grabbed by the handle. Image | TSMC In Xataka | South Korea fears US reprisals. To avoid their old lithography equipment, they take dust on a warehouse

Telecinco has just closed the worst month in audience of its entire history. This fall urgently needs a revulsive

That Telecinco is in hearing crisis is no longer news. We have been talking about it since ‘Save Me’ stopped being a talisman for audiences and The afternoons they became a problem For the channel. But the well in which the Mediaset chain is involved seems to have no background and this August 2025 plays new Historical minimum. Of course, it must be taken into account that this summer month is a decrease in the Share of all chains, but the debacle is so striking that not even talismans as’The island of temptations‘They seem to work. Evil record. A year ago Telecinco already signed minimums with 8.6% of Sharebut this year it has fallen to 8%. August, as we say, is low consumption month, so what really should worry Telecinco is that in January of this year it already was around those same figures, with 8.7%, and for that there is no excuse. Since the second half of 2021, Telecinco does not see the light, and two other resounding figures corroborate it: that 8% also represents the greatest distance of the last 27 years with Antena 3, 4.3 margin points; And on Saturday, August 23 Telecinco had the worst data in its history, 6.4% of Share. What has failed. None of the summer bets have gone well. Although the mornings have endured with dignity, the nights have been disastrous: series such as’ missing ‘or’ Scated murderers’, cinema on Wednesdays or repositions of ‘Fridays’ have had to receive the support of a’First Dates‘Imported of four. He Prime Time The channel was destabilized because of how bad ‘the summer of temptations’ had worked, an attempt to stretch the popular gum reality With images of the previous seasons and that did not work, as the information of the news did not work. What is planned. Telecinco, of course, does not fain, and although it seems that it has resigned to present war in the Access They have dominated ‘El Hormiguero’ and ‘La Revuelta’it foresees more than a powerful premiere. This is the case of the return of ‘Dancing with the stars’, Joaquín Prat trying to recover the throne of’ Save realities that has the favor of the public: the presence of ex-concurss. Nothing is forever. Telecinco is forced to continue looking for spare parts for its successive failures, no matter how much the streak is agonized. The example of the1 finding thanks to the afternoon snakes and the arrival of David Broncano Some proposals with which to deal with the Almighty Antena 3 is a phenomenon in a certain inspiring sense (we will see how it is given to the1 with ‘direct to the grain’, the new Magacin with Marta Flich and Gonzalo Miró). Telecinco must have found some satisfaction in the fact that the public chain has not been able to Reactivate the ‘Save Me’ phenomenon with the loud prick of ‘The family of TV‘. The waters return to their channel in that sense, and perhaps Telecinco is able to find an alternative with which to present battle. Sure. The season starts is quiet on television, with bets on all the channels that are sure: ‘Masterchef Celebrity’, ‘La Voz’, and series such as ‘The Crossroads’, ‘Sin Gluten’ and ‘The Agency’. Even Telecinco seems to iPtar by a turn to the conservative: two years ago, in 2023, he tried Channel Vasile Exit With a turn to the white and the familiar, but the urgency forces to rethink that reorientation. Names like Ana Rosa Quintana or Jorge Javier Vázquez (of the few who firmly maintain competitive audiences) and franchises such as ‘Survivors’, ‘Big Brother’ and ‘The island of temptations’ seem to choose to look at the glorious past before looking for alternatives. A decisive September starts for the chain. Header | Telecinco In Xataka | Leticia Sabater is no longer a nostalgic artifact, but a transgenerational artist: most of her audience is very young

Imgur’s unfortunate fall

Imgur’s story starts in 2009 with a very legitimate purpose: to provide the Internet for a space to house images, when websites of that type did not abound. Your innovative vision became a standardand the service grew like essential livelihood of countless online communities. The corruption and reorientation processes of the classic websites of the Internet, however, have ended up affecting it, and now their users are on a war footing. What was needed. In 2009, Alan Schaaf, a student at the University of Ohio, tired of how difficult it was to upload and host images on the Internet, which generated countless problems of usability and disappearance of files. Created imgur as a simple solution for Hosting of images and in its first five months he came to add a million pages seen. For more than a decade, Imgur was the de facto standard to share images, especially in Reddit and other forumswhere you have tired of seeing the call to Imgur when an image disappeared or did not carry. Sustained growth. Imgur prospered as a company: in 2013 I already had ten employees, and in 2014 They had got 40 million dollars of an investment firm and lived from advertising and payment accounts, which included unlimited space of upload and storage. Free users could create albums and edit their multi-way images, in addition to sharing them, thus becoming a great success proto-instagram. The purchase. Imgur faced his first noticeable crisis when in 2016 Reddit began to host the images locally. It was the beginning of the end: they had ceased to be a standard of storage, and when other websites followed Reddit’s example, in 2021 the company was forced to sell, being acquired by mediabwhich caused the company’s exit from the company. Medialab AI also has the genius and worldstarhiphop song lyrics repository, an impact news website, both heirs, such as Imgur, of more innocent and simple times on the Internet. IMGUR shit. What follows is a shitting process (translation of the concept of ESHITTIFICATION from Cory Doctorow of which We have already spoken on other occasions) Book. The shit It is a pattern in which products and online services decline in quality over time due to the influence of large TECH companies and social networks, which follow benefits search processes that deteriorate the structure of the websites and the relationship with shareholders and customers. Following the guidelines of this process, Medialab AI has made a series of decisions that have been denounced by users and employees: Mass dismissals without prior notice Replacement of human moderators: Users believe that moderation is being replaced by unreliable AI systems. Technical deterioration: systematic failures in basic functions such as notifications, rise in images, and others. Users react. The community has responded to this phenomenon with a Block reaction which has caught attention for the use of images (that is, the unity of expression in Imgur) as a form of complaint. Many users have posted a meme by John Oliver raising their middle finger and saying “Fuck you, Business Daddy”. There is also a movement asking for the boycott, asking users not to enter the web on September 1. Currently, the main page overflows in black images with derogatory messages towards Mediabs. They are regular reactions to Degradation of classic Internet sites that we have been seeing for a few years. With Imgur not only an essential piece of that original Internet, but the symbol of a time in which the foundations of social networks were settling, when they were still an honest point of contact between users and not a mere succession of ads, sponsorships and collection of private data. In Xataka | Tiktok, Instagram and X dominated our lives, but now their users are escaping to chat with machines

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