competition

Justice condemns Meta to pay 479 million euros to Spanish media for unfair competition

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Meta has been condemned by the Commercial Court No. 15 of Madrid to pay 479 million euros to 87 media and news agencies integrated into the Information Media Association. According to the ruling, picked up by AMIthe company is considered to have gained an unfair competitive advantage by illicitly using personal data on Facebook and Instagram for “behavioral advertising.” The resolution, dated November 19, 2025, is not final and can be appealed. We have requested comments from Meta and are awaiting a response. The origin of the case dates back to May 2018, when The General Data Protection Regulation came into force and Meta modified the legal basis for processing the personal data of its users, moving from consent to the supposed need for a contract. On December 1, 2023, the News Media Association filed the lawsuit in court. The preliminary hearing was held on November 27, 2024 and the oral hearing took place on October 1 and 2, 2025, after an economic claim of between 551 million euros. GDPR violation, not advertising violation. The resolution focuses on the way in which personal data was obtained and processed, rather than on the advertising activity itself. According to the ruling, the processing lacked a valid legal basis under the GDPR, because the contract formula does not replace informed consent. This violation is considered sufficient reason to activate article 15.1 of the Unfair Competition Law, which penalizes obtaining advantages in the market through regulatory non-compliance. The 5,281 million under analysis. During the procedure, the court notes, Meta Ireland did not provide its operating accounts in Spain, despite having been requested. Given this absence, the judge applied the rules of the burden of proof and validated the data presented by the plaintiff. Based on these elements, it estimated that, between May 25, 2018 and August 1, 2023, Meta would have earned more than 5,281 million euros with its advertising business in Spain. How compensation is calculated. To set the amount of compensation, the court used the Study on the conditions of competition in the online advertising sector in Spain prepared by the CNMC. Based on the market shares of the affected period, it was established that the income obtained by Meta through a practice contrary to the RGPD should be redistributed among competitors. The ruling considers it proven, with “reasonable plausibility,” that the digital press suffered lost profits. The ruling does not end the matter. The sentence itself admits of appeal and it will be the Provincial Court that will evaluate the arguments of both parties if the procedure continues. Until then, the case serves to place at the center the question of how privacy, commercial exploitation of data and competition should be related in the digital environment. The company has not yet expressed its position. We have requested your evaluation and are waiting to receive official comments. Images | Mark Zuckerberg | Dima Solomin In Xataka | Circular AI funding was not over: NVIDIA, Microsoft and Anthropic have signed a new billion-dollar deal

For years summer is synonymous with gastronomic parties. In Galicia, hoteliers believe they are unfair competition

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If you travel to Galicia in summer it is likely that in addition to beaches, seafood and tourists In search of the best cove in which to plant your umbrella, find something else: Gastronomic parties. There are tens. To hundreds. From entrance spring to Autumn well advanced It is possible to meet throughout of the region quotes dedicated to percebe, Carneiro Ao spongrazors, Albariño or hamburgers, between a long long etc. They are so many and so many people move in Ribadeo (In the province of Lugo) local hoteliers and merchants They have said enough. The reason: where others see a mass celebration they have detected something else, one “unfair competition”. In a place in Galicia … Ribadeo is a small town of the Eastern Mariña (Lugo Province) of somewhat less than 10,000 inhabitants. However, in summer thousands of tourists attracted for their heritage, landscape, gastronomy, environment and especially their great jewel: The beach of the cathedralsone of the great natural monument of the Peninsular North. The INE calculates that only between June and August were housed in the hotels of the municipality 28,200 travelersthousands of potential clients for shops, coffee shops and restaurants in the town. Local trade … and something else. The fact is that in Ribadeo (as in many other villas in Spain) there are not only stores and bars. Throughout the year and especially in summer, fairs, markets, gastronomic parties are held … events organized in the most central streets and squares and that capture the interest of neighbors and visitors. The large dating calendar serves for the people to be more attractive, but the local merchant association (Acisa Ribadeo) He just lifes his voice to alert that not everything is positive. In his opinion also represents a “unfair competition” For businesses that work throughout the year, not only in summer. “Without Control” celebrations. The matter is serious enough for the organization to have been treated as a great point of the day in a Extraordinary Assembly held this week. Has even dedicated A reportunanimously ratified and in which he exposes why (in his opinion) the celebration “without control” of this kind of quotes undermines its profitability. “It includes the arguments for which Acis emphasize. “Acisa is not against the celebration of these markets and events, what we reject is that they be held without control, on the poorly appropriate dates and with excessive durations,” claims The Association Manager, Jesús Pérez. “In recent months, events with little planning have been held, without transparency with respect to the promoters or the purposes to which the benefits are dedicated, becoming scheduled every little time and in the middle of high season. This implies direct and unfair competition for local trade and hospitality and a deterioration of the ribadeo image.” Why’s that? Acisa complaint That kind of specific quotes “take advantage of the work that takes place throughout the year” to boost the people and capture visits. And they also do so by taking advantage of the high season and “the best locations” of the town in exchange for “minimum or null taxes for the benefits they get.” “The rates that pay for occupying public roads are in many cases symbolic, ridiculous or non -existent,” Crows. In summary, merchants and hoteliers feel that the fairs stand up during the high season while they are responsible for serving, paying rent and taxes and generating employment in the town throughout the year. “In addition they do not always comply with the basic regulations, such as the issuance of purchase tickets, nor are they subject to health, labor or fiscal controls. They do not generate employment in the municipality and use municipal services such as works, hooks of light or cleanliness, which we pay all ribadenses,” Pérez argueswho also clarifies that these celebrations “do not contribute anything new” to customers. “The products and services they offer can be found in local businesses with higher quality.” The debate, served. That in general (not only in ribadeo) the markets, festivals and gastronomic parties They attract people It is difficult to discuss. The key to Acisa is when and how they are celebrated. And especially the impact they have on small businesses entrenched in the town. Hence they speak of a “direct unfair competition” for entrepreneurs who do assume fixed expenses, taxes and “normative obligations” that, denounce, “are not always assumed by the organizers” of that kind of appointments. “They seek to place themselves in the moments of greater tourist influx in ribadeo, taking advantage of the previous effort and investment made by the sector to attract visitors to the town,” insists The collective. Moreover, in its report it warns that “in many cases” specific events “lack clear planning” and transparency, which can compromise “the tourist image” of Ribadeo. “Prioritize improvised and very poor quality activities compared to the value of trade and local hospitality.” What do they suggest then? In Your report Acisa demands “order, regulate and compatible” these events with the “legitimate interests” of the merchants and hoteliers of the town. They even speak directly of limiting authorizations to “protect the local economic fabric”, restricting permits for those appointments that enter direct competition with local businesses or extend for too many days or repeatedly in the same year. Aware that fairs, festivals and markets help to boost the town, even suggests rethink the calendar of the celebrations. What in practice translates into organizing them “preferably” outside the high season or dates in which the flow of customers, such as Holy Week, summer or Christmas months, “when local trade and hospitality already make an extraordinary effort to meet the demand.” “We don’t need them”. “Ribadeo does not need this type of event in high season. We consider that they can be held promptly in low season following the premises collected by the report prepared by Acisa,” its president concludesCarmen Cruzado. The group leaves out the bag, yes, the events of a solidarity and non -profit nature and those with a limited duration, a … Read more

The competition in the AVE has killed its bus line

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Something is moving on the Spanish bus map. That something is the government’s intentions to reform the concessions that make up current photography. On the way there has been talk of reforming the entire system but also how many concessions already where they should be delivered. And that directly attacks very specific lines. In coma. Among all the concessions that Spain has awarded for bus service, The Madrid-Valencia line is one of those that agonizes. In fact, nobody wants to get that concession because with the high -speed line next to him does not come out profitable. After the concession, Alsa (the company that was exploiting this line) resigned to continue with it given its null profitability. Then a contest was convened to exploit a line that crosses all the Spanish width, from Badajoz to Valencia, passing through Madrid. That contest was completely deserted. Concessions? Yes, concessions. Bus lines In Spain they compete for concessions that are then exploited exclusively. These concessions last for years and, obviously, the company has to face the possible changes in the flows of movements that can occur between its passengers. In the system, therefore, it is competed before putting the buses on the road. A line is taken to competition and awarded the best bidder. In high railway speed, companies that demonstrate that they can technically operate on the road come to compete directly. On buses, that does not happen because the chosen company has exclusivity for a certain time. A deep change. What the government raises is that Spain needs a deep change in the concession system. In recent years, the market has been completely opened and that it is the companies that rival on the road at a price. However, the final intention is to take out a great contest maintaining the current concession system. Of course, given the large number of lines whose competitions are empty or companies that do not want to maintain their concessions, from the government advocate drastically reducing the number of runners. The intention is to pass Of the current 77 concessions to a total of 22. From the government they point out that this decision goes through the difficulty of placing these concessions but also because the way of moving of the Spaniards has changed in recent years. The cities have atomized (even more) the exits and arrivals but, in addition, the high -speed train and the competition have completely transformed the panorama. It is not competitive. What happens? When high speed has affordable prices, the bus is not competitive. In the Galician corridor The train has managed to eliminate travelerseven to the plane that is faster. In the case of the bus, the situation is even more complicated because, in addition, it is slower and uncomfortable. That leaves lines like that Badajoz-Madrid-Valencia without interested companies. With such a low volume of customers and a faster and more cheap alternative, prices have to be much more expensive to compensate. It is obviously the worst option. Whenever you travel to Badajoz, Madrid, Valencia or any of the stops where the train stops. What about us? All this directly impacts the paths of those who do not live in those cities or larger populations where there is a high -speed rail stop. The bus is in charge of generating a capillary network of paths among small populations where the only alternative is private transport. This is what they defend from Travel more by busan association that defends a competitive alternative so that this means of transport can survive. They bet on a complete liberalization in these lines that have to fight with high -speed lines. They point out that with the rates raised, The bus trip between Madrid and Valencia would entail an expense of between 40 and 50 euros for the client and a duration of more than four hours. With Renfe, Iryo and Ouigo fighting on the train, it is possible to make that same trip in the middle of time in half of the money. According to the CNMCthe average price of traveling with these companies in a Madrid-Valencia is 27.46 euros. What solution is there? According to this platform in defense of these less profitable bus lines, open them to direct competition. They point out that with the current layout, it is contemplated that the rates for operating will be recalculated with inflation and that, therefore, in 2035 the average price of the ticket will return to around 50 euros despite the fact that at the time of the new award a price of about 40 euros is established. In the other side of the currency we find associations like Confebus They point out that these concessions allow companies to better study the market and their profitability but, they defend, the traveler is protected because once the service has been awarded, the company has not to leave the line overnight. Photo | Artem Makarov and Xataka In Xataka | This Barcelona bus has been working with a fuel that we all produce: our excrements

Renfe is delighted to have competition in Madrid-Galicia. Especially since he knows that he will not have competition

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The Galician corridor is being the great revelation of high speed in what we have been. Although at the end of 2024 its potential was already suggested, the hug at high speed is being so high that, it has even had its consequences in a lower demand for plane tickets. Now, the government already paves the way for other companies to begin to exploit that market. Market that cannot be exploited. “High potential” Are the words with which the government summarizes the possibility that the Renfe Monopoly in Madrid-Galicia. Until now, only this company is operating in one of the most successful runners in our country. They explain in The voice of Galicia that Adif is finalizing the requirements that will be necessary to meet the operational approval. That is, with the green flag to operate in the Galician corridor that will be carried out through “multiannual framework agreements”, the same process that has allowed Iroyo and Ouigo to operate in the Spanish corridors who have already enabled the competition to Renfe. Second phase. The presentation of this regulatory framework enters into the New phase that opens in liberalization of the Spanish high speed roads. Next to the Galician corridor, the open door will also be left to Renfe find competition in the Asturias/Cantabria corridor (which connect with Madrid and share space with the Galician) and the Huelva/Cádiz. The process, they expect in the Government, will conclude at the end of 2026 and believe that it is of great interest to other companies since between 2019 and 2024, The train has already stolen 24% of passengers to the plane. From then on, the competition should arrive very soon. Ought. Yes, but. The problem for Renfe competitors is that the Galician corridor needs trains that can jump in track width. This is mandatory because between Madrid and Orense, trains use the international track width. But between Orense and Santiago, as well as the rest of the connections, such as Vigo, the Iberian width is used that It has different measures. This particularity forces to use the Talgo S106, those same as They cracked on their way to Barcelona. These trains have been sold as the perfect solution since they can change from one width to another but Talgo and CAF have all their production sold For the next few years. And companies like Ouigo find no one who can give them these particular trains. Solution 1. It is the one raised by the Popular Party that, according to The voice of Galicia, They are pressing the Government to adif the road and take, at least to Santiago, the international width beyond Ourense. This should help make the runner a more attractive place for new competitors. Adif, for the moment, discard this possibility. Solution 2. That in the absence of trains, the new competitors rent the rolling material to Renfe. It is something that It has dropped from ouigo and? It has been totally rejected from Renfe. Right now, this last company has a perfect business in Madrid-Galicia because the road will be liberalized but they have all the trains present already short term that can work in that section. What will happen? It remains to be seen if ouigo or any other competitor chooses to operate, at least, even Ourense. However, the attractiveness of this journey is much less because it stays at the gates of Galicia and does not enter to the heart. Nor is it an attractive option for all tourism attracted along the Camino de Santiago that could see on the train a very valid alternative to the plane to return to the capital. Especially now that Santiago airport has drastically reduced its operations with the Ryanair output. Photo | Xataka and Pablo Bretón In Xataka | In his most fateful summer, Renfe’s ambitious bet for the Avril trains has begun as one would expect: regular

The undisputed winner of the aggressive competition of TSMC, Intel and Samsung is a European company: ASML

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Integrated 2 nm circuits are about to disembark in the market. Users know that nanometers have lost much of their usefulness, and that, in reality, They represent a category of semiconductors. In fact, they no longer faithfully reflect the length of logical doors or other physical parameter, such as the distance between transistors. Each chips manufacturer He manages them with freedomwhich prevents us from directly comparing the lithographs that try to “sell us.” Whatever the important thing is that TSMC, Intel and Samsung are about to engage in a new battle that seeks to capture the maximum possible number of customers for their 2 Nm or comparable line nodes. Whatever happens we can be sure that the great beneficiary of this contest will be The Dutch Company ASML. And it will be because it is the only manufacturer on the planet that produces the equipment of extreme ultraviolet photolithography (UVE) and haute opening that are necessary to go beyond the 2 Nm reaching the optimal performance. Digitimes Asia He has just confirmed that those responsible for the Samsung semiconductors manufacture are weighing the possibility of increasing the number of Uve haute opening machines that will buy at ASML. And, according to this Asian medium, it will do it because it needs to reduce the technological and commercial gap that separates it from TSMC, which leads the chip market with A fee close to 60%. The Uve High Opening machines are still in the test phase, but there are no doubt that they will be the authentic protagonists of the semiconductor industry in 2026 and successive years. ASML Haute Opening Lithography Machography is an engineering prodigy It weighs as much as two Airbus A320 and incorporates more than 100,000 pieces, 3,000 cables, 40,000 bolts, and also more than 2 km of electrical connections. The photolithography team Twinscan Exe: 5000 Designed and manufactured by ASML is the most sophisticated integrated circuit production machine that exists. And also the most expensive. The most up -to -date information we have reflects that only one of these teams costs 350 million euroswhich will surely cause some chips manufacturers think twice Before buying it. ASML plans to deliver to its customers annually from 2025 about 20 Uve Haute Opening teams ASML engineers have invested a decade in the development of the technology necessary to set up this machine, which, in reality, is a team of extreme ultraviolet lithography (UVE) second generation. This company of the Netherlands plans to deliver to its customers annually From 2025 about 20 teams of this type with a purpose: put in their hands the possibility of producing chips of 2 nm and beyond. Interestingly, to develop this machine, ASML engineers have made a very advanced optical architecture that has an opening of 0.55 compared to the 0.33 value that the first -generation UVE lithography equipment has. This refinement of the optics allows to transfer to the wafer patterns of greater resolution, hence it is possible to manufacture chips using more advanced integration technologies than those currently used in the nodes of 3 Nm. However, this is not all. ASML has also improved the mechanical systems that are responsible for the manipulation of wafers with the purpose of making it possible for a single UVE Machine to be able to produce more than 200 wafers per hour. The cover photography of this article allows us to intuit the extreme complexity and sophistication that one of these teams has, which, by the way, would not be possible without the cooperation of other companies, such as the German Zeiss or Cymer, a company of American origin that is currently consolidated within the ASML structure. Somehow this last company Delivery to ASML the raw material that need their photolithography machines. And that raw material is none other than the ultraviolet light that is responsible for transporting the geometric pattern described by the mask so that it can be transferred with great precision to the surface of the Silicon wafer. Image | ASML More information | Digitimes Asia In Xataka | The great covered in the War of Critical Minerals is Tungsten. The US needs it and 83% have it China

Nvidia world leadership in chips for AI is brutal. In GPU for games directly has fulminated the competition

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Nvidia dominates the global chips market for artificial intelligence (AI) with a fee that during the last three years has oscillated between 80 and 94%, according to Fourweekmba. Your leadership is supported by A very competitive hardware and a software ecosystem in which CUDA (Compute Unified Device Architecture) It has an essential role. This technology brings together the compiler and development tools used by programmers to develop their software for NVIDIA GPUs. Most of the artificial intelligence projects that are currently being developed are implemented on CUDA, and replace it with another option in the projects that are already underway it is a problem. Huawei, who aspires to an important portion From this market in China, it has Cann (Compute Architecture for Neural Networks), which is its alternative to CUDA. AND Moore Threads and Cambricon Technologies They have muse and neuware respectively. Even so, the competitors of Nvidia will cost them a lot to break the leadership of Cuda. Nvidia has distributed 94% of GPUs for market games During the second quarter of 2025, 11.6 million graphics cards for PC and 21.7 million processors for desktop computers have been distributed throughout the planet, according to the US consultant Jon Pedie Research. By themselves these figures do not tell us just anything, but they acquire the relevance they deserve if we consider that they indicate that the distribution of graphics cards has grown by 27% and that of CPUs 21.6% compared to the first quarter of 2025. Distributed units allow us to train a very precise idea about market behavior It is important that we do not overlook that these figures quantify the distributed units, and not the units sold. However, there is a direct correlation between them, so the distributed units allow us to form a very precise idea About market behavior. Anyway there is a fact that is even more shocking than all we have collected so far in this article: NVIDIA has distributed no less than 94% of GPUs for market games during the second quarter of 2025, again according to Jon Pedie Research. AMD has been forced to settle for 6% of the distributed units, and Intel does not even appear in the report of this consultant because its presence is anecdotal. So are things in the graphic hardware market for PC. One more note to conclude: the rebound of distributed units of graphics and processors for PC during the second quarter of 2025 against the first responds in all likelihood to the need for stores and users to supply before Tariffs approved by the US government They entered into force. Image | Xataka More information | Jon Pedie Research In Xataka | Nvidia is ready for the chip for the need to survive in China. Who is not ready to let him sell is the US government

If you want to get media attention, nothing like boycotting a sports competition

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The return to Spain 2025 is living One of his most complicated years At the image level. With a transnational scope that had not been seen in a sporting event in our country, a boycott is interrupting races with pro-palestine claims, obtaining media attention that exceeds the strictly sports. The return organization affirms that it will take legal measures in a conflict that has served to put several issues on the table: the Sportwashingactivist coordination and supposed neutrality of sporting events. What is it. We are facing a coordinated campaign of protests against the participation of the Israel-Premier Tech team, motivated by Israel’s actions in Gaza and, additionally, denouncing The call Sportswashing (Use of sport to clean the international image of a country). The actions have been organized by the BDS movement (boycott, divestment and sanctions) and the solidarity network against the occupation of Palestine, together with platforms and groups from various regions of Spain and Europe. For several stages of the Vuelta, especially since its entry into Spanish territory, groups of activists They have cut the roads At the passage of the Israeli team, showing banners with messages such as “neutrality is complicity. Boicot to Israel” and Palestinian flags. These protests (almost always peaceful) have been broadcast live, where the detention of some protesteras happened in the Tamos’s counterreloj in Figueres (Girona). What reactions have been to the boycott? Mostly support: political parties such as Podemos, IU and Minister Sira Rego (Summar), have demanded the exclusion of the Israeli team and supported the legitimate right of demonstration. On the other hand, the organization of the competition has opposed the boycott firmly: its director Javier Guillén has described the interruptions to the passage of the Israel-Premier Tech team as “acts of violence” And he has announced the presentation of complaints before the police, claiming security reasons. Guillén has declared that all claims are legitimate only if they are channeled peacefully, and that it is not contemplated to expel the Israeli team, defending that it participates by “sports merits”, although they admit be aware of the “political climate” Around the team. Two cyclists have retired from the competition: The Canadian Derek Geefourth in the last turn of Italy and the Danish Jakob Fuglsang, who expressed his relief from Not having to dress the colors of Israel-Premier Tech more. European scale This boycott has become the largest sports campaign against Israel ever seen before in Europe. One of the reasons is that, due to the nature of the competition, which is not restricted to the walls of a stadium or the limits of a Ciudad, it has had follow -up in various cities of the country. The woven network between citizen platforms and international activists demonstrates the capacity of digital activism to mobilize resources, strategies and broad actions in a short time. The organizing platforms have highlighted the scope of the boycott, related to it, According to the public newspaperwith which he lived against the apartheid of South Africa, and where the boycott allowed him to Paíos will be expelled from different competitions from the Olympic Games. Sports and its global reach demonstrates an important tool for political protest. The problem of Sportwashing. Organizations are denouncing the use of Sportwashing by Israel to wash its image, a complaint that connects with the voices that They heard against the participation of the country in Eurovision for similar reasons. It should be remembered that after the invasion of Ukraine, Russia was expelled from the returnwhat makes you think for boycott promoters in a double standard in favor of Isarl. The impossible sports neutrality. Although the organization of the Vuelta defends the presence of Israel, taking into account strictly sports criteria, the promoters argue that Sport is an intrinsically political space and that the alleged neutrality only serves to perpetuate injustices. In sports media and In social networksthe debate is on the table: the limits of the protest in sporting events, the role of sponsors and the Ethical responsibility of sports institutions These are issues that, at least, this boycott has served to introduce sports discussion, which is undoubtedly extremely healthy. Header | Israel Premier Tech In Xataka | Rosalía launched a statement to dodge the controversy over Gaza. There are those who think it has not been clear enough

Duolingo believed that AI was his ally. GPT-5 has just demonstrated that it can be its mortal competition

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Duolingo sinks in the stock market. In early June its action was around $ 525, but now its value It has collapsed Up to 325 dollars, 38%. It is not entirely clear what this debacle has caused, but we have a clear suspect: AI. Be careful what you say. Three months ago Luis Von Ahn, CEO of Duolingo, made very controversial statements and indicated that he would replace part of his network of external (human) collaborators by generative AI systems. Although he stressed that they would continue to be a company that took great care to its employees, it also stressed that IA would take an increasingly notable role in the entire operation of the company, especially to “eliminate bottlenecks so we can do more” with the employees they already had. The value of Duolingo’s action has suffered important ups and downs in what we have been, but the last trend is clearly negative. Source: Google Finance. Boom and drop in actions. These statements were produced at the end of April. The initial impact for shares seemed to be positive, which went from $ 400 to $ 530 (32.5% growth) in a few days. But shortly after that optimism for the role of AI in the company vanished among investors: the action fell even below those initial levels, and now is around year principle levels. It seemed that Duolingo traced. The company presented financial results and corroborated the success of its business model. The feeling of progress when learning a language – gamification is a powerful (and as we will see, dangerous) tool— sold more than learning itself. That allowed to momentarily stop the fall of the actions a few days ago, but then something happened. GPT-5. During the presentation of the new OpenAI model there was a demonstration in which one of the company’s engineers launched a dart poisoned to Duolingo. That demo was to create a custom web application in just three minutes with which the user could learn French. With a simple prompt an app that competed directly with Duolingo, and that of course avoided paying for that application to learn languages. That PROMPT single made GPT-5 capable of creating an interactive website to teach you to speak in French. Source: OpenAi. Be careful with gamifying everything. Although that demo of GPT-5 becoming a personalized teacher is striking, the value of value of Duolingo’s action may also have been motivated by other causes. Especially, for that clear focus on the gamification of the learning process. Converting this process into a game is attractive and encourages many users to take that task in a more fun way, but criticism of excessive focus In Duolingo’s gamification they are frequent. As A user said In Reddit, “for me the reward to learn a language is to learn the language.” Other explained That Duolingo is not a learning application, but that it must be taken as something else: a game. The condemnation of advertising. Other criticisms are aimed at Excessive appearance of ads advertising when one uses duolingo to learn a language. Advertising occurs in the free version, because the premium version has the advantage of not showing it. The model is reasonable – study, after all, is a company and is there to earn money – but as with streaming, the presence of ads is increasing and is increasingly annoying for those users of the free version. Of betting on AI to be threatened by her. The truth is that although all these factors may have influenced that assessment, volatility may have been influenced by those expectations that are constantly lived with AI. The companies that are most committed to this technology are the ones that are going up in the stock market –to tell the “Trinity of the AI”-, although the real impact of this technology is for the very discreet moment. AI as a private teacher. What is unquestionable is that The potential of AI as a teacher of any discipline “Not only about languages,” is undeniable. It is something that GPT-4o already pointed out, whose demonstrations were in the same direction. For example, the boy’s video Learning to solve a mathematical issue —Hahere included – it was especially striking, and hunting a future in which whoever wants to get a lot of these “private teachers” that we can create with a prompt single in chatgpt (and other chatbots, of course). It is early to know, of course, but Duolingo, like many others, seems to be suffering the consequences of that future potential. In Xataka | We do not know if the AI is going to eat your work, but the CEO of some startups are determined to convince you of it

Tell your customers in a hurry to buy competition cars

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Xiaomi has received 240,000 orders of his new Electric SUV YU7 In just 18 hours. The waiting time has shot until 14 months for the base model. Lei Jun, founder and CEO of the company, has made an unusual decision: recommend that buyers acquire rival brands if they are in a hurry, according to Bloomberg. The situation is as absurd as usual when the desire is high and the immediate offer is low: It costs more to buy a second -hand yu7 today than a new one when there is availabilitysomething we have seen in the technological world. For example, with the shortage of the PlayStation 5 in its launch. Why is it important. This recommendation breaks all traditional marketing schemes. A CEO publicly suggesting that customers buy competition products – including the Tesla Model andagainst which it competes directly – represents a radical turn in Chinese business communication, where brand loyalty is sacred. “If you need to buy a car soon, other electrical models produced in China are quite good,” said Lei in Weibo. Has specifically mentioned three models as viable alternatives: Xpeng G7. Li Auto i8. Tesla Model and. The context. Xiaomi has recently completed the second phase of Your factory in Beijingbut the productive capacity remains limited. It is taking two months to reach 10,000 units per month with a new production line, and five months to reach 20,000. Right now “only” delivers 1,590 weekly units of YU7. The base price of 253,500 yuan (about 30,300 euros) and its benefits —835 kilometers of autonomy, 80% load in 13 minutes – have created a demand impossible to meet in the short term. Between the lines. Lei Jun’s play hides a strategy. By openly recognizing productive limitations and recommending alternatives, builds an unusual transparency and honesty image in the automobile sector. This apparent vulnerability paradoxically reinforces the attractiveness of the brand: if the CEO is willing to lose sales rather than lying on the deadlines, the product must deserve the penalty. In Chinese business culture, where Mianzi (Reputation and accumulated social prestige) It is everything, admitting limitations in public is an act of courage. Maybe calculated. Lei bets that consumers will assess this honesty more than the usual empty promises of the sector. What is happening. The phenomenon transcends Xiaomi. Tesla went through You wait up to three years for Model 3 In 2016. Toyota registered delays of Four years for Land Cruiser in Japan For 2022. The difference lies in the answer: no CEO of these brands ever suggested buying a rival vehicle. On the Chinese platform 12365auto.com, 95 complaints have been registered about Yu7 in July, mainly for waiting times. The 240,000 Yu7 reserves approach the 265,400 units that Tesla has sold in China throughout the first semester. The alarm signal. Xiaomi’s success in cars –Where Apple had to fold candles– Shows that the war for the electric car has definitely moved to China. Chinese technological brands not only compete in price: they offer real innovations in autonomy, load time and user experience that traditional brands take years to implement. Lei Jun’s recommendation is the confirmation that Xiaomi can afford the luxury of sincerity because his product speaks for himself. And besides, it does so in a market saturated with unfulfilled promises. Outstanding image | Xataka In Xataka | Byd did not go to the Shanghai Auto Salon to show cars. Went to exhibit power

The competition is starting to overcome

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Things are not going well for Novo Nordisk, the Danish pharmaceutical Ozempic and Wegovythe popular Drugs to lose weight. The company fell up to 30% in the stock market After presenting (bad) results. In the last year, the shares have fallen double, 60%. Although it will continue to grow, it has trimmed its expectations: from a growth in predicted income between 13% and 21% for annual sales, the company has dropped its fork to 8% and 14%. It is just a consequence of what is already living in several markets. Sorpasso. Novo Nordisk had been in a vulnerable situation, and its stock market value, which came to rise 400% from the pandemic, is reflecting what is already happening in the recipe market: according to the Financial Timesthe IQVIA research company reports that the Danish company has been destroyed in market share in the United States by the pharmaceutical company Eli Lilly, its great rival worldwide. A painful loss in the largest market. With 607,000 weekly recipes, Ozempic has fallen below 622,000 Mounjaro, Lilly’s drug. Ozempic has dropped from 50% of sales for the first time, despite the fact that a judge of the Texas district prohibited the country in the country Marketing of Copies of Novo Nordisk products. For Novo, it means losing the leadership in the market where more semaglutida sells Worldwide: in 2023, 71% of sales arrived from the United States. The news adds to another negative: Wegovy had already been overcome by another proposal by Lilly: Zepbound. It was seen coming: in the United Kingdom, Mounjaro already exceeded Wegovy At the end of the year. The CEO of Chemist4u, an online pharmacy, said that in the last three or four months of 2024, Mounjaro won Wegovy in a 70-30. What are Zepbound and Mounjaro. Zepbound was the second commercial name that Lilly put to the Tirzepatidathe compound with which Lilly threw himself to compete against type 2 diabetes, such as Ozempic. If Novo Nordisk launched Wegovy to focus on weight loss as an alternative for the diabetic ozempic approach using the semaglutida, Lilly did the same with Zepbound with respect to Mounjaro. The FDA approved Zepbound’s medical use at the end of 2023. In Spain, it has not been approved for now, but for a year Pharmacies market Mounjaro under prescription for diabetes and obesity. This is how Novo Nordisk lost his advantage. The arrival of Danish pharmaceutical drugs to the United States was marked by a production that failed to meet the spectacular demand. According to Financial Times, Evan Seigerman, BMO capitalist Markets, prognosis problems had to do with a previous medication from Novo, SaxendaIt was not so successful. The supply problems led to the approved the Sale of Ozempic copies. Although Novo Nordisk managed to increase production by acquiring factories, the under supply gave Lilly time, which Mounjaro launched for diabetes in 2022 and Zepbound in 2023. A matter of marketing. When the huge success of Ozempic began, Novo Nordisk went from being a company focused on the sale of insulin that had to convince doctors through research to have to aim at the weight loss market, a massive market focused on the final consumer, and highly influenced by advertising and celebrities. Novo left the door open to Lilly, and Bernie helped. The marketing of the American pharmaceutical He started selling his online drugs. Being also Aggressive with discounts and several price drops. In this sense, Senator Bernie Sanders also did not help will report price differences of Ozempic in the United States compared to other countries ($ 600 per month for 59 of Germany), claiming that generic versions could be sold for less than $ 100, and accusing Novo of using the US market of “dairy cow“ Lilly tests that show advantage over Novo. According to the study results Surmount-5 Posted by Lilly, at 72 weeks, patients who took Zepbound lost 22.8 kilos in front of 15 kilos of those who took Wegovy. A 20.2% weight loss using the lilly tirzepatida versus 13% of the Semaglutida of Novo. With regard to diabetes, the essay Surpass-3 He showed that Mounjaro produced a reduction in glucosylated hemoglobin (A1C) between 2 and 2.3%, compared to 1.9% of Ozempic. A new (and something frustrated) hope. Novo is developing New Generation Drugswith a drug called to be the successor of Wegovy: Cagrisema. The problem with this drug is that initially, the company announced that it hoped to help patients lose 25% of their weight. The result of his trial provided somewhat minor general figures, With 22.7% loss in 68 weeks. 40.4% of the patients who received the dose of Cagrisema did reach 25% loss in that period, but the market was relentless and fruit of the disappointment between investors. Outstanding image | HAVEREDAS in Unspash In Xataka | “I never say that I have thinned thanks to Ozempic”: the taboo of the ‘Ozempicazo’, the people who hide them consume it

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