Chinese

The tariff war is causing Chinese consumers to buy Chinese brands. And the first victim is Apple

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A nationalist wind travels Electronics stores in China and is affecting foreign brand mobile sales. In March, foreign mobile distributions were reduced to almost half of one year to another, according to the China Academy of Information and Communications Technology (CAICT) cited by Reuters. This contraction has relegated Apple to fifth position in the Chinese market, with a 14.1 % share. Less than two years ago he was leader. Meanwhile, national manufacturers – vivo, oppo, xiaomi and, Above all, Huawei– They continue to register double digit growth, gaining ground both in the mid -range segment. Samsung’s decline, in perspective Samsung controlled almost 20% of the Chinese market in 2013a figure similar to its global participation. By 2023, that quota had fallen to 0.8%. This collapse was gradual but unstoppable: the South Korean brand went from being a dominant contender to an almost testimonial presence. Apple has resisted better than Samsung, but The decline is undeniable. Its distributions in China maintain a 14.1 % share in the first quarter of this year, which places it in fifth place behind the four large stores. To try to stop the trend He started offering discounts on the iPhone before serving one year in storesomething suspiciously unusual in its commercial policy. Little has to do with China’s ranking … … with the global: Especially in their kings. The phenomenon goes beyond technical characteristics or price. It is rooted in the change in consumption habits of Chinese citizens, increasingly inclined to support their own. Since 2022, the Ministry of Industry and Information Technology (MIIT) proposed a subsidy program for terminals below 6,000 yuan (about 830 euros), structurally favoring local manufacturers, who handle prices just below that barrier. To this is added the impact of the commercial war with the United States. Tariffs imposed by Trump and Technological War They have reinforced nationalist bias: The consumer perceives the foreign product as less desirable. A similar case occurred with Samsung after The deployment of the Thaad antimisile system In South Korea in 2015. Then, the Anticorean feeling triggered the rejection of its products in China. Now try to return to the Chinese market with His galaxy c (The ‘C’ is for ‘China’), but it seems a complicated return. Huawei, with his turn towards self -sufficiency and not only towards competition against the rest, is a perfect example of the materialization of Xi Jinping’s technological doctrine. Huawei resurfaced from the ashes of US sanctions, not only recovering market share but Building its parallel ecosystem. Apple and Samsung, the two world leaders of mobile telephony, have a problem of difficult solution in China. It is not only to scratch market share, but to articulate a credible value proposal in an environment where the foreign brand condition is, today, competitive disadvantage. Its price strategy, alliances with operators and product adaptation will be key to a possible reconquest. In Xataka | Just when the batteries were breaking all the records came the ultra-infinity mobiles. China has a lesson for them Outstanding image | ABODI VESAKARAN in UnspashXataka

The Chinese brands promised them very happy plagiarizing the design of the Vespa. They ran into a problem: it’s “art”

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There are many copies of motorcycles. And even more with the Arrival of Chinese motorcycles to the market. In fact, there are European manufacturers allowing the Chinese to copy their design to continue earning money: It is a long history. But there is a manufacturer whose design is specially protected: we talk about Vespa. A motorcycle with copyright. Every vehicle manufactured and registered in the EU enjoys 25 years of protection for its design. If you want to go further, you have to register it as creative and artistic work. This is the case of Vespawho enjoys 70 years of author protection since the death of his creator, Corradino d’A Ascanio. This happened in 1981, so the VESPA design is protected until 2051. It is recognized as a work of art, and in case of plagiarism it can be fought before justice, as explained in Motorpasion. It is just what happened, with a bad start. In 2014, Vespa denounced before European justice a Plagiarism committed by Zhejianga Chinese manufacturer who claimed as his the design of a clonic scooter to spring 125. Four years later, in 2019, the General Court of the European Union determined that the intellectual property rights of Piaggio (brand after Vespa) had not been violated on this scooter, and dismissed the appeal. “Since the relevant public that can buy lifts has a high level of attention, it will consider that the style, lines and appearance that characterize the vespa lx sterine are different, from the visual point of view, of those of the Zhejiang lift. Due to the different impressions that the two struts produce, there is no risk of confusion by the relevant public.” According to The initial resolutionthe Intellectual Property Office of the European Union (EUIPO) failed in favor of a Chinese manufacturer who was clearly copying the design of the original VESPA. A subjective interpretation. The Vespa case is governed by European Copyright Lawwhich protects the designs during the aforementioned 25 years, and for the protection of intellectual property of up to 70 years for the creation of original work. One of the main problems of this law is that, in the case of vehicles, there is no absolute framework that supports the possible plagiarism. Everything falls to the Court’s own interpretation, which will determine or not whether there has been an infraction or not of the law. The pillars in which the Industrial Property Code They are the novelty, the creative character and artistic value, elements with an very high subjective load. But he who follows her, gets her. Vespa did not give up the evidence that a Chinese brand were plagiarizing its design. Piaggio resorted to the Court’s decision and, four years later, he got the authority determine that Vespa’s pattern is “unmistakable and cannot be replicated”revoking your previous decision. Image: Motorpasion It is not Vespa’s first legal battle. Already in 2020, in full legal battle against Zhejiang, Grupo Piaggio denounced one of the brands that presumed in the eicma of Milan of their new scooters. One among which was A practically identical model to spring 125. The bikes ended up being removed from the stands of the manufacturers, and not to say that their sale in Europe is completely prohibited. So far, anyone who has dared to copy Vespa, has ended his scooter outside the market. Not the only work of art. Piaggio is the only manufacturer that registered Vespa as the work of art, but in the automobile world there have been some cases. The Porsche 911 is one of themdefending its iconic form in multiple judgments. Other iconic models, such as Ferrari 250 Gtothey were also considered as a work of art after legally facing Ares Desingcompany that wanted to market a model replica. Despite the protection granted by the vehicle as a work of art, this is not a common practice in the automobile world, even in the luxury vehicle. Replicas are still alive. Although legally the Vespa cannot be copied, its design continues to “inspire” numerous brands. Among them, the Spanish Velca. Beyond the similarity in the name, the manufacturer is expanding in Spain with scooters that inevitably remember Vespa. It is not its own design, it comes from China, and is shared with many other brands. Another separate issue is that Piaggio did not want to face the numerous replicas that continue to exist in the market. Who wants a Land Rover … having a Land Wind. Reasonable similarities. Beyond engaging in judgments whose resolution nobody ensures (of not having claimed, Vespa would continue with their clones more alive than ever at the beginning), manufacturers can do little about copies. In the world of the car, Chinese copies are the order of the day, and In most cases nothing happens. In the most rocambolesque cases, such as MV Augusta (one of the most exclusive luxury manufacturers of motorcycles), have come to ally with Chinese giants like QJ Motors to create replicas of the original models. Reason? Al become Chinese manufacturers, let them sell a cheaper substitute and collect benefits. Image | Vespa In Xataka | We have visited the Shenzhen falsification market: China is at another level when it comes to copying other products

Now the era of Chinese propaganda has begun

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The Commercial War It is fought on the parquet of the bags, in the Cultivation fields, Factories and portsbut also in the networks. In fact, one of the key battles in the struggle between Washington and Beijing is played: that of the story. We saw it not long ago with the Viral videos Created with which they make fun of Donald Trump’s effort to reindustrialize the United States via tariffs. Now that struggle to guide discourse in networks seems to have gone further, with A Video Cascade in Tiktok that affect China’s benefits against the supposed decline of the USA. His propaganda approach is clear, just like his leitmotiv: Show China as a kind of Tecnoutopía futuristic. The (another) Great Pulse. He Tariff pulse Between Washington and Beijing, which has raised above 100% The rates that each country applies to the exports of the other, is already being felt in the fields, factories and ports. In those of the US, in those of China and even in those of third nations that have come out in some way favored, Like Brazil. Beyond government offices or large corporations, there is another ‘battlefield’ in which the struggle between China and the US seems to have aggravated: the networks. 11 tricks to dominate Tik tok @schbachlq Urban Greens #Foryupage #USA🇺🇸 #China #Americandream #chinatravel #fyp ♬ Original Sound – Schbachlq “Maga”, in the spotlight. A few weeks ago, in full escalation of the commercial war between the two nations, it went viral in Tiktok A series of videos elaborated with the in which Americans were overweight working in Nike, Tesla, Apple or Nvidia assembly chains. Everything between posters of “Make America Grate Again” or “Made in USA”, fried potatoes, soft drinks and an environment that even invited to think about clandestine factories. The message was powerful because one of the arguments wielded by Trump to justify the tariff war just that: Revitalize the US manufacturing industry. “Confrontative and mocking”. Bloomberg a few weeks ago It echoed From another campaign displayed in Tiktok, a platform in the hands of China bytedance and whose property (and the influence that the Xi Jinping government can exert on it) has generated An intense debate legal and political in the US. So much, in fact that the Supreme Court He came to veto her In the country if Bytedance did not sell it, a measure that Trump’s return to the White House He left in suspense. According to Bloombergnow Tiktok has served Influencers Chinese to encourage Americans to buy directly in the Asian giant with titles such as “China exposes the truth.” “These publications are much more confrontative and mocking with the US, instead of showing it as a threat,” Explain to the agency Tom Harper, professor at the University of East London, before remembering the videos generated with the Americans working on Nike, Tesla or Apple assembly chains. Apart from his ironic tone, the virality of these pieces demonstrates something else, such as Remember Bloomberg: The capacity of Chinese content creators to reach the US society through the Tiktok algorithm and other Asian networks, such as Xiaohongshu either Rednote. @zhiwen.Shen Which World Do you want to live in? #China #USA #chinese #fyp #Worldtody#chinalife#COTAST ♬ 困住你的不是别人 (李羲承进行曲) – Dj 阿智 @mindblowndai1y Use vs China Cars 🚘 #chinavsusa #fyp #tiktok #China #USA #Car #Cars ♬ Original Sound – SocialCreditgod China, year 3,000. With that backdrop it arrives A quick search In networks, especially Tiktok, to meet other types of videos that seem India either Even Europe. Their approach is clear and replica one and the other with hardly any changes: the pieces show images of depressed or saturated areas of the US and then contrast with others from China that reveal the opposite, a society Tecnofuturista. An eloquent example leaves it The @Schbachlg accountwith some video on that line that exceeds the million of visualizations, @worldstory75, @mindblowndai1y either @zhiwen.Shento cite some examples. In all, several videos can be seen that contrast the American society, cities and economy with China, leaving a clearly favorable balance to the last one. Among all add up to hundreds of thousands of reproductions. Some of those pieces, with a more parodic tone, add up in fact Millions of visualizations. @schbachlq #Foryupage #USA🇺🇸 #China #Americandream #chinatravel #fyp ♬ Original Sound – Schbachlq @boy_dylan17 #China #USA ♬ Original sound – Dylan 肖宇梁 🇵🇪🇨🇳 Is it something new? Yes. And no. The videos that extol Chinese society, heritage and culture are not exactly new in networks. They existed, as in other countries, including the US. The striking is its frequency, its impact and its approach, focused on showing a modern, advanced, urban and ecological society compared to that of other regions of the planet. Of course in Tiktok they can also find themselves Other pieces in a radically opposite sense. The interesting thing is precisely your message. And the context in which it arrives. Images | Tiktok 1 and 2 In Xataka | China approaches energy self -sufficiency: it activates 10 new reactors and reinforces its nuclear domain

The Chinese solution that should not take long to arrive in Spain

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In any corner of China – a restaurant, the reception of a hotel, each plant of that same hotel, a subway station, a neighborhood store – it is impossible not to stumble upon a box full of PowerBanks. They are everywhere and work simply: escapes a QR code with Wechat either Alipay, An external battery is released, and you can take it to load your mobile anywhere. It is not even necessary to return it in the same place: it is enough to find another station of the same supplier, an easy thing when there are literally thousands deployed in the cities. 88 PowerBanks at the Wuhu train station. Image: Xataka. Behind this little logistics miracle are companies like Meituan, Energy Monster, Xiaodian, Jiedian or Soudian. Companies that not only operate portable battery rental networks, but also created An almost invisible infrastructure, perfectly adapted to mobile dependence of modern Chinese life. The price is as modest as the service is ubiquitous: it usually is around 1 and 8 yuan per hour (from 0.12 to 1 euro), with a daily stop that rarely exceeds 50 yuan (about 6.5 euros), especially in high -transit areas. Some companies require a reimbursable deposit, which ranges between 50 and 200 yuan (6 to 24 euros), although many platforms have eliminated this requirement for their verified users. Do like us on this trip and Stay connected whatever your destination. Always navigate at high speed and With unlimited data with the ESIM from Holafly and forget about unpleasant surprises on the bill. Easy to install, keeping your physical Sim card to receive calls and No positions of Roaming. And with a 5 % discount! Council offered by the brand What if someone decides not to return the battery? Nothing dramatic, but does not go free either. In most services, such as Volt+, if the battery is not returned in 48 hours, an amount is automatically charged that usually surrounds 99 yuanes (about 12 euros) through the linked account. So, The rent becomes de facto In a forced purchase: you stay the PowerBankand they charge you for her. In addition, the penalty may vary if returned in another city other than the rental, or if the battery is returned damaged. 12 PowerBanks in a hotel that had the same box on its 33 plants. Image: Xataka. Image: Xataka. 8 PowerBanks next to the cash register of a restaurant. Image: Xataka. Another pair of boxes from different suppliers in another restaurant. Image: Xataka. Another great Powerbanks reserve in Shanghai. Image: Xataka. Image: Xataka. At the Shanghai train station. Image: Xataka. This ecosystem is not only useful for the user. The shops that house the stations receive a small commission for each rentalin addition to increasing the flow of customers, something that We have already seen in Spain with the neighborhood stores converted into packages collection points. It has become a new layer of urban services. Parallelism with Spain is inevitable. In our country, the implementation of Digital DNI This year, the progressive disappearance of physical cards – payment, loyalty, even driving card– They draw A scenario in which the mobile is not only accessory, but the core of our operational identity. It is no longer about not being able to call or send a message: running out of battery if we get used to leaving the portfolio at home is not being able to pay for anything, not being able to climb a train, not being able to be accredited before an authority. Just as China has converted battery rent into a trivialized need, Spain seems to integrate similar infrastructure if you want to sustain its transition to a 100% mobile life. And it would be logical to think that we will soon see stations of PowerBanks In coffee shops, gyms, bars or sporting events under an affordable micropago model. Years ago We talk to a Belgian company that proposed thisbut he hasn’t had so much tour. A future without physical wallets It implies a new, much more mundane risk: running out of battery will not be a condemnation of ilocalization or boredom, but a personal collapse. And as in so many other things, China already takes us a few advantage loaders. In Xataka | We have visited the Shenzhen falsification market: China is at another level when it comes to copying other products Outstanding image | Xataka

Chinese cars no longer compete against the West. Compete against the future itself

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For years, the West was the goal. The mirror where Chinese brands were looked at. The standard that had to be achieved. Today, that mirror is broken. Byd, Xiaomi, Zeekr, Nio or Jaecoo and omoda —The new heads of the Chery group in Europe – no longer mimic Tesla, Mercedes, BMW or Jeep. They play on another board. One that did not even exist five years ago. A land where The car is no longer just engine, or prestige, or inheritance: it is a digital platform, it is integrated emotion, It is services fluidity. While in Europe it is still discussed if the electric car can be profitable and in the United States automotive has become a political fight, In China the car has mutated something different: a living, sensitive, evolutionary object. A product in perpetual beta, as a software that learns, feels and redefines. Each new model launched by Chinese brands is less one car and more a manifesto, a declaration of intentions. Plus a commitment to the future than an answer to the present. He Xiaomi Su7 Ultra It is not an improved alternative to Model 3. It is a complete reinvention of the Premium car idea: 800 km of autonomy, ultra -grape load of 370 kilometers in 10 minutes, indoor level, native digital ecosystem, emotional assistants. The car not only drives: he lives, he feels, he talks. Byd, with all its brands, carries this transformation even further: models such as the Yangwang U8 or the denza Z do not offer luxury by themselves, but luxury as an emotional extension of technology, with an absolute domain of the software and an obsession with the user’s sensory experience. Each gesture, every texture, each lighting has an emotional purpose, not just functional. Yangwang U8L. Image: Xataka. Denza Z. Image: Xataka. Nio and Zeekr, meanwhile, explore the car as extension of the vital ecosystem: interchangeable batteries in minutes, voice assistants that learn from you, environmental screens that transform the cabin into an intimate space. They do not sell cars. They sell life experiences. And this phenomenon no longer remains in China. We are seeing it in Europe with omoda and jaecootwo brands that the Chery group has brought to Spain with a clear proposal: expressive design, advanced digital interfaces, full connectivity technology at a price that makes it difficult to ignore them. Omoda 3. Image: omoda. He Omoda 5 and the Jaecoo 7 They do not simply seek to replicate a German or Japanese SUV. They seek to build another car idea: more sensory, more digital, more emotional. He Omoda 3 He has consolidated that idea: it’s not just a car, it’s something else. And in their presentation they were insistent with the emotional aspect. In the interview we have published in XatakaCharlie Zhang, vice president of Chery, told us in Wuhu: “The stereotype has deflated at the speed of our sales.” A phrase that summarizes how China no longer needs to imitate anyone: now define its own rules. Because it is no longer just about electrification. Not even autonomy.It’s about redefining what it means to possess and live a car. China no longer seeks to live up to it, but directly design the next level. In Shanghai it was clear: the future of the car is no longer decided in Munich or Detroit. He is incubating in Beijing, in Shenzhen, in Wuhu. And the West, this time, no longer carries the lead. Outstanding image | Xataka In Xataka | I have driven the Jaecoo 5 EV in China: the electric SUV that no longer asks for permission

It is a Chinese video game where you choose your own “digital husband”

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If the same videos appear in Booktok With the same recommendations over and over again and you are running out of patience waiting for the launch date of Sarah J. Maas’s new book, the answer is not between the pages, if not on your mobile screen: the Otome video game ”Love and Deepspace‘He wants to be your next “novel.” Do not be scared, if you are new and you need a break of the special editions and the colored songs, you have to know that this term of games, The Otomedefine the contents that are aimed at a mostly female audience. His games are very popular in particular among the Asian audience; Not in vain the etymology of the word leads us to Japan. In them, according to the decisions you make, and after living various adventures, you develop a love relationship with one of the characters. The catalog within this genre is very extensive and has gained traction in recent times. But the truth is that ‘Love and Deepspace.’created in 2024 by the Chinese developer Infold Gamesmove masses globally. In his first weeks he exceeded the 15 million downloadshe got 55 million dollars in benefits in a month and after his first year of life he reached the whopping number of 50 million players worldwide. The formula of the success of ‘Love and Deepspace’ The numbers are overwhelming, and therefore it is worth stopping to look for the keys to their success. There are several factors that have contributed to the fame of ‘Love and Deepspace’. First, its story is not based on a single character, but has several temporal lines and a puzzle structure that the player will have to complete during his game time. Although we will not have to read descriptions of objects such as ‘Elden Ring’, we are facing a FROMSOFTWARE STYLE Frame narrative. The protagonist is you, a Novata hunter whose task will consist of exploring and protecting the population that inhabits Lincoln City from the “wandering” ‘Last of us‘). Your main ability is to amplify the power of other characters during the battles, hence the relevance of meeting Xavier, Zayne, Sylus, Rafayel or Caleb (your different love interests in the game) to develop different stories and increase the affinity with each of them. First of all, Infold’s game is a romance story with the perfect dose of fantasy and science fiction. And how do you know that your target audience comes For the narrativeone of the reasons that help the title to obtain users is its mechanical accessibility. The battles acquire a secondary character and you can, without problem, focus your departure at the points you prefer. Although it is a fighting focused on very colorful special skills, it is witnessing the relative importance of “playing well” that there is a function for fights to be played alone, automatic mode through. As a good game as a service, the additional chapters that the creators provide to continue the story are not lacking. And all this with a lot of events designed to have fun in various ways, because the possibilities offered by the game are quite wide: sections dedicated to winning rewards in different types of battles, miniguegos that change every season and that can get closer to Chinese culture, a menu dedicated to taking out solo or couple photos with an endless personalization, quotes with the character of our choice … that always play before sleeping. Your destiny is to connect with them The design of the male characters is, at least, exhaustive. While they fall into a superficiality and galloping regulations in terms of physical design, we have to say that each one has a personality full of nuances with a very worked history. It is impossible not to differentiate Caleb, Rafayel, Zayne, Xavier or Sylus. The female audience is totally delivered to these “Husbondes” (digital husbands), especially in China, where shopping centers are wallowed with the faces of each and fans sides are formed as that of that team Edward vs Team Jacob of the millennial generation. Shopping Center in Hefei (China) They defend their romantic interest unreserved, sometimes creating connections with the game quite extreme: “I can show myself as I am and he will show me his love without reservations” or “everyone has their secrets, some you cannot tell others, but when you open the game, you can talk to it” are some of the statements of Chinese players of ‘Love and Deepspace’. The mechanics and progression of the game is simple, you must get certain letters (called “memories”) that They will unlock additional content To interact and allow you to have quotes with your favorite characters. Here an extra game tactics are added Free to play With micropagos, since the factor Fomo It is that some memories will only be temporarily available during an event. Thanks to unlocking this content you can learn more about that romantic link and weave the network of different temporal lines. Here also influences each user’s way of playing, since although you can focus only on a “boyfriend”, some people choose to cover something else. If you can’t choose between Zayne’s sweet character, and Sylus, the bad of the movie, you will have to handle your resources well and think well who you want to unlock more content. In that unusual, but effective, amalgam of magic, appointments, temporary lines and combat also includes the least positive aspect of this style of games, Phacha microtransactions. We are talking about an evolution of the mechanics of loot boxes that have been reviewing so long European regulatory bodies and that force you to go through a random catwalk to unlock content. You may want an appointment with a character, but for this you better save enough amount of currencybecause you will not be able to buy it directly; What you can acquire are thrown to a lottery where your favorite item has a small probability of appearing. While it is not necessary, nor does … Read more

Europe has focused on stopping Chinese electric cars. The true threat is in its cars with combustion engines

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He returned with other motor partners of the motor of the presentation of a new model or of a first contact. I do not remember the car that was but it was at Frankfurt airport, almost a second house for whom we have entered this world, and we were in 2023. I receive a call from a phone that I didn’t have saved. To the answer, the person on the other side of the phone is presented and explains that Chery, the company that owns Omoda and Jaecoo, are finalizing the details for their first events in Spain. The Chinese group was going to land In our country. It was already an open secret But I talk a few minutes on the phone to learn more details. They explain that they are very clear: they will enter the market with combustion vehicles. It is not that its bet is clearly focused on low ranges but they are sure that their arrival in Europe should be through models with thermal motors. The electric car is perhaps the future (and yes, they have options saved to launch) but for now they will focus on gasoline and hybrid vehicles because they are still preferred by European customers. Although logical, the speech did not stop crashing. It is not that they rejected the electric car but they were clear that they were going to follow that very own philosophy of Toyota to sell in each market what the client asks. And the client, in Europe, continues to prefer the hybrid car or the pure combustion. When Omoda made his long in Spain, we explained that he had MG as a reference. Saic’s company is the Chinese manufacturer who More cars is selling And, in fact, this Chinese state group is the most successful in our continent at the moment. His MG4 Electric It is one of the great supervants because by size and autonomy it was much cheaper than its rivals. However, Saic knew how to smell very well what the client claimed. The MG4 Electric is especially interesting in markets such as Spanish, where we prioritize cheap cars. But for all those who do not want or cannot afford the jump to the electric car, the former British company has offered a good handful of pure combustion products that have managed to place themselves in the lower market. And the results have not been waiting. We looked at the electric car … Given that electric offensive of Chinese cars for Europe, with the MG4 Electric leading a landing to which Byd has joined as a great reference between plug -in vehicles, child, Xpeng, Dongfeng, Leapmotor and, more discreetly, Chery (omoda/Jaecoo), the European Union decided to lift commercial barriers to the cars arrived from the cars arrived from the Asian country. Those commercial barriers are translated, Since October 2024in specific tariffs on each company, taking into account the alleged help that the brand has received from the Chinese State and the degree of collaboration they have shown with the European authorities in their investigation. The Tariffs apply to electric cars And even those brought by European companies from there as a result of their association with Asian companies. But those commercial barriers They do not apply to combustion vehicles nor to the plug -in hybrids that is where, truly, China is hurting. We do not know if it is part of a strategy not to make tariffs a direct attack on the Asian country or because from Europe it was considered that the real danger was in the Chinese and cheap Chinese car and that local businesses could fight with low -end combustion cars. But the truth is that where they begin to get a part of the cake is exploit those cars with combustion engines. For proof, the SAIC growth presented in Europe under different brands. According to ACEA dataThey sold in Europe 157,340 units in 2024, 6.7% more. A figure that places them above Jaguar-Land Rover, Mitsubishi, Mazda and Honda. Its market share stood at 1.5%. And in what we have this yearSaic keeps making his way. In what we have been registered 52,508, a third of the cars that placed in 2024, with a 52.3% growth in the first quarter of the year. At the moment, he has left Suzuki behind, who had it ahead in 2024, he is shot by Volvo, and his market share has grown up to 1.9% (compared to the 1.2% last year at this point at this point). As for the other Chinese companies, we have no data at European level. We do know that Chery has announced That Omode and Jaecoo will extend to a total of 19 markets this year. So far, they only operated in eight markets but in 2025 we will see them. With this extension they expect to sell about 10,000 units when April ends and reach 75,000 units at the end of the year. It is a small figure with respect to what we have seen with omoda but will allow them to place themselves above companies such as Honda or Mazda if the figures end up closing. In Spain, Registrations reflect that Omode is already selling almost as much as Fiat, accumulating 2,539 units in what we have been over, and surpassing brands fully settled in our country such as Honda or Suzuki. In addition, Chery adds 1,945 units of Jaecoo and 1,154 of Ebro. Right now, their more than 5,700 units sold as a group place them in a competitive position despite only offering a handful of models and without having received the options with eco or zero emissions stickers They are a claim. With very little time in the market, the Jaecoo 7 plug -in hybrid is already the fourth most selling model in our country. For its part, Byd already sells more than Tesla In our country (3,809 units compared to 3,169 units of Elon Musk cars) but focuses the bulk of its registration on … Read more

Hermès already has an answer to the US tariffs and the Chinese offensive: to manufacture more in Europe

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The luxury products market is living a silent transformation marked by counterpoints such as fever by Hermès bags as an active financial, and the uncertainty of tariff policies imposed by the US. The French house has experienced such a high demand that, even with endless waiting lists, its bags remain desire on all continents. Given such success, Hermès has drawn her strategy for the coming years: to open four new workshops in France, increase your production of bags and transfer to the US client the cost of tariffs. The anti -barred shield: “Made in France”. Unlike other industries, the luxury industry has not considered transferring its workshops to the US to avoid tariffs. Far from that, Hermès maintains her commitment to “fact in France” and European artisanal manufacturing announcing the opening of four new factories in France in the next four years. With this decision, Hermès is positioned with other luxury brands such as Ferrari, which Does not contemplate In no scenario move its production outside Italy, or Rolls-Royce, which also You will expand Your Goodwood facilities. William Susman, managing director of the Cascadia Capital Investment Bank, assured to The New York Times That this same reaffirmation in its essence is common to many other European luxury brands: “In each conversation that I have had with customers during the last five to ten days, not a single person talked about building a factory in the United States.” Common Front: Money is not a problem. Both Hermès and Ferrari and Rolls-Royce have a client profile with high purchasing power and enormous appreciation for the quality of luxury products. That has made the three brands have adopted the same position on the scenario of uncertainty: maintain production in Europe and transfer the extra cost caused by tariffs to their customers. Assume that an increase of 10% or 20% in the final price will not be an obstacle to its millionaire customers. “The price increase that we are going to implement will be only for the US, since it aims to compensate for tariffs that only apply to the US market, so there will be no price increases in the other regions,” said Eric du Halgouët, Executive Vice President of Finance of Hermès, in statements collected by CNBC. Four factories and thousands of jobs. The new Hermès workshops will be located in different regions of France: Colombelles, isle d’Eguegnac, Loupes and Charleville-Mézières. Each of these workshops will have about 260 specialized artisans, which means the creation of more than 1,000 New jobs In the coming years. Hermès forms these artisans in their own school, the École Hermès des Savoir-Fairewhich qualifies them to manufacture their boring bags and products. According to The specialized medium Wwd, The Colombian workshop, the factory will be built on an old industrial land and is expected to be operational in 2028 and will be especially dedicated to producing its Kelly and Constance bags. The Isle d’Eguegnac plant will open its doors at the end of this year, while those of Loupes and Charleville-Mézières will do so in 2026 and 2027, respectively. The delicate balance of scarcity. Hermès’s sustained growth is reflected in her Financial results of the first quarter of 2025. The company billed 4,129 million euros, 8.5% more than the previous year and registered a 10% increase in sales of leather items compared to the previous year. This performance has allowed Hermès to overcome LVMH as The most valuable luxury company in the worldwith a capitalization of 276.3 billion dollars. The strategy of maintaining limited production, based on exclusivity, has proven profitable and sustainable in the luxury sector, which has used it in all its versions. For this reason, Hermès cannot simply manufacture its products and must very carefully monitor the increase in units that puts on the market to preserve the value of those that have already been sold. “We try to increase production at a fast pace, but we stay in the artisanal model, which in our opinion is synonymous with quality. We are not going to start looking for increases in productivity,” said Wwd Guillaume de Seynes, executive vice president of the manufacturing division and capital investments of Hermès. Deminting myths: production is not in China. If you have opened Tiktok or Instagram in recent weeks you will have seen any of the thousands of Chinese influencers videos They have risen to their profiles, ensuring that Hermès and LVMH bags are manufactured in China by $ 1,400, but these brands multiply their price by ten. This is an argument widely used by the imitations market and the “top blanket”, which is A whole industry in China. The reality is very different. The true added value of these brands lies in artisanal production in Europe. Hermès manufactures your leather bags and products in The 20 workshops that he has in France. LVMH, meanwhile, He does it in workshops located in France, Spain, Italy and the United States. Their watches are manufactured exclusively in watch workshops in Switzerland, while the jewelry lines of the signature of Bernard Arnault are created in France, Italy and Switzerland. In Xataka | Luxury brands hoped to land in the US after their fall in China: tariffs have cut their wings before taking off In Xataka | How Louis Vuitton makes money: of the unattainable luxury to mass luxury Image | Hermès (Alfred Piola, Kevin Scott)

The Chinese company Alibaba has an AI to detect pancreatic cancer. It is so good that the US has accelerated its approval

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The applications of the artificial intelligence (AI) They go far beyond what models such as Chatgpt, Deepseek or Dall-E offer us, among many others. These services are already part of the day -to -day life of many people, but AI is present in many other areas in which is already making a differencesuch as The design of new materialsthe development of drugs or medical diagnosis. The innovation in which we are about to investigate belongs to this last scenario of use. And it is that the Damo Academy, which is the branch dedicated to the investigation of the gigantic Chinese company Alibaba, has developed an AI tool that is capable of detecting in an early phase and in asymptomatic patients one of the types of cancer with the worst prognosis: that of pancreas. The figures of this disease are shocking. Is The seventh cause of cancer death globally even though the twelfth type of this most frequent evil. And survival after diagnosis, unfortunately, does not exceed 10%. The FDA is accelerating the approval of this Alibaba technology When the protagonist is the health of the people it is encouraging to verify that two superpowers faced with The virulence with which they are Currently USA and China are able to leave their differences aside. The first contact with AI developed by the Damo Academy to identify pancreas cancer in November 2023 thanks to an article published in the Medicine magazine Nature Medicine. Some treatments have taken between 10 and 12 years to be approved by the relevant agencies The approval of an innovation of these characteristics by the European Medicines Agency, known as EMA for its English denomination (European Medicines Agency), or the FDA (Food and Drug Administration) of the USA, requires investing a lot of time. Some treatments have taken between 10 and 12 years to be approved if we count the time elapsed from the moment the initial idea arose until it received the final blessing from these agencies. However, this alibaba presumably will be able to be used with patients in much less time. And is that, according to SCMPthe FDA has initiated the process of accelerated review and approval of Panda (Pancreatic Cancer Detection with Artificial Intelligence), which is what is the name of the model developed by Alibaba. This deep learning model It has been trained with computerized abdominal tomographies without contrast of 3,208 patients with pancreatic cancer. And, according to preliminary tests, it is 34.1% more sensitive than radiologists when identifying this disease. Alibaba has already used Panda to examine 40,000 people in a hospital in NOBO (China), and identified six cases of early pancreatic cancer. Two of them were overlooked by radiologists during routine exams. Image | MART PRODUCTION More information | Nature Medicine | SCMP In Xataka | We did not know why some superbacteria were resistant to antibiotics. This AI has found it in two days

This Chinese byd car looks at the face of many Europeans of 100,000 euros

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Lombardy is all that one can expect from northern Italy. It is the most populous region in the country. The richest. A place where luxury, design and industry are mixed. Based in a single region the idyllic sunset in the lake as, where Swiss atmosphere is already breathed, the elegance of Armani, the great of Il duomo of Milan and the maximum representation of the latest technology with the monoplays of Formula 1 traveling at full speed the Monza circuit. It was not in Monza but in a circuit where Denza made us a first demonstration of what they have prepared for Europe. One of Byd’s luxury companies let us sit in his denza Z9GT, a kind of Shooting Brake Sports, exquisite dyes and a technological load that surprises. Unfortunately, we only stay in the Vairano circuit enclosure, between Milan and Pavia. At the moment, cars are not approved to circulate on European roads but will do it very soon. Despite this, it was a most interesting day. What is coming As We already told you a few days agoByd will bring to Europe one of its luxury brands. We could say that it is its premium brand, one step above byd (the generalist) and Yangwang (the most extreme luxury). But the truth is that, seen what was seen, he will denied more to what a Porsche can offer than an Audi, if we speak in terms of the Volkswagen group. The really complicated to denza, which was born as Fruit of a collaboration with Mercedesis to demonstrate that it can sit at the table of a Porsche which is a reference in the European car. His experience, his history and his product have elevated him to a very special position, conquering the wealthiest fans who could well buy a Ferrari but also to more modest pockets (within what fits) that aspire to take some Porsche to the mouth with the most modest versions of a Macan or a Cayenne. Everything indicates that he denies does not aspire, or from afar, to make a large volume of sales. It seems clear that it is about demonstrating to the skeptics where China is (and more specifically byd) in the car market. Technologies that surprise We are accustomed to luxury European manufacturers, those who choose to offer great performance, focus on the mechanical capacities of their propellers. The most powerful BMW and Mercedes, the Porsche of reference, all direct their speech to the latest innovations they have achieved with their combustion propuls. It seems to make sense seeing that electric cars seem to have been far from that luxury market in Europe Or, at least, they don’t have such a great attraction power. In China, however, it bets more on the most striking games. To show this article of Bloomberg in which the opinion of a wealthy driver who had been very disappointed because his Porsche Taycan “was only an electric Porsche” was collected. Hence it will jump to the local market. The public in China asks for other types of solutions. For example, the byd parking system. A chuchería that, honestly, I think it is useless for day to day but demonstrates how technically advanced the company. And this Z9GT denies is able to turn on its front axle rotating the butt (at the cost of burn tire) and park in line with, it is supposed to be greater. This same system called Enge Parking He uses it to move completely diagonally, a especially rare sensation when you go inside the car. The interesting thing is the real practical application that technology has here. The car has a tiper rear axle. That is, the rear wheels can be turned in the same direction as the front (to round the curve) or in the opposite direction, to reduce the radius of rotation and maneuver more easily. But, in addition, they do not have to turn to the right or left parallel. They may roll them use a convergent or divergent position. That is, they open or close on themselves and, therefore, the possibilities when parking multiply, allowing this option to rotate the car on the front axle or move diagonally. Without a doubt, the most interesting thing is to check how a car of almost 5.20 meters moves in very narrow spaces. In places where a compact of four and a half meters would need several maneuvers to get out of the quagmire. If it came out of it. This technology is combined with a body control exquisite. In our passes through the circuit we submit to the Chinese Berlina to different lands, with broken asphalt or with undulations. Especially in this last land, the car contained the body perfectly. Passing at good speed, we do not feel at any time that the situation would rise and that inertia and weights became the protagonists. That body control reached the extreme during one of the star tests of the day. A driver aboard a Z9GT denza was at the end of the track, accelerated with all his might and when he had overcome the 180 km/h, a deaf noise confirmed what had already advanced it with a small pink smoke: the tire had burst. What happened? Nothing. That is the most chilling. If a car bursts the tire at 180 km/h we can expect the body to move and the driver will lose control of the car shortly that the steering wheel touches to compensate for the puncture. None of this happened because the tire suspension system immediately compensates for the loss of support that the wheel exerts. With great detail As we say, we can say little about the car running. In fact, we don’t even have the technical specifications of the cars that will arrive because, in the absence of homologation, we get on cars with Chinese specifications. The z9gt denza is sold in electrical format but we We tried it in its plug -in hybrid version. It is a … Read more

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