challenge

Ferrari has won on land, but now points to the ocean. His new challenge is a ship that works without a drop of fuel

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Ferrari has already conquered the circuits. Now he wants to do the same in the ocean. Its new project has no wheels, nor ailerons, nor a V12 engine. Is called Hypersail And it is a Monohull of regattasalthough that description barely scratches the surface. The Italian brand has decided to build an extreme boat, designed to challenge resistance and engineering. The challenge is not less: to create a 100 -foot monoccasco that literally rises on water, driven only by renewable energies. Without a drop of fuel. A brand that is no longer limited to asphalt For decades, Ferrari has been synonymous with competition, engineering and prestige. Its history has been written in the most demanding paths and in the most select garages in the world. But times are changing. The brand continues to manufacture sports cars, yes, but it is also expanding its playing field. Today Ferrari not only innovates in his vehicles, he also does it in his strategy. Part of that evolution It has to do with the public. The Z and millennial generation They already suppose 40 % of their new buyers. They are younger customers, interested in design and technology, but also in impact and sustainability. And Ferrari is adapting. In that context, Hypersail It does not seem to be a whim or a marketing maneuver. It can be a way to apply everything learned in the asphalt to a different environment, although later also carrying that experience obtained in the water to their cars. Ferrari describes Hypersail Like a floating laboratory. And it is not an exaggeration. The boat, designed by the Naval Architect Guillaume Verdier and directed by the navigator Giovanni SoldiniIt has little to do with a conventional ship. Its structure is designed to keep the helmet out of the water by means of three support points: a foil coupled to a tilting keel, another in the rudder and one side that acts alternately. This provision Reduces friction to a minimum and literally allows “flying” on the waves. The most radical aspect of the project is not seen with the naked eye: it does not carry a combustion engine. All the energy necessary for its operation – from the control of hydraulic systems to navigation computers – is generated on board while sailing. The source is exclusively renewable: solar, wind and kinetic. It is not just about installing panels or captors, but of redesigning each system to be as efficient as possible. There are no hidden generators or plans B. According to the company itself, for many, this combination of total autonomy and oceanic navigation It seemed unfeasible. Ferrari wants to demonstrate that it is perfectly possible. Ferrari not only contributes his name, he actively participates in development. The equipment has applied to the sailboat many of the tools already used in its cars: aerodynamic simulation, advanced structural calculations and a flight control system adapted to the marine environment. That joint work has already resulted in nine patents, with another six in preparation. The ship reacts in real time to sea conditions, adjusting its position as a racing car would make it trace a curve. According to Ferrari, the development of Hypersail is also contributing to the evolution of its sports. The company has not specified specific models, but this technological approach would fit with its current hyper -sports linelike him Ferrari F80a hybrid of 1,200 hp called to continue what Enzo and Laferrari left. Hypersail It is not a finished product. It is an idea under construction. His assembly has already begun in Italy and the launch is scheduled for 2026. For now, Ferrari has shared very few images of the project, and everything indicates that we will have to wait to see more details of its development. Until then, the sailboat will continue to evolve as an open innovation platform. Images | Ferrari In Xataka | In Australia they already have the ‘infinite train’. To batteries, without catenary and unlimited autonomy, but with a great asterisk

The restoration of old photos has always been a challenge. This new AI model has just resolved it

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The ability of AI to generate texts, images or video have proven to be amazing, but there was still a problem that These systems were resisted: the one Restore old photos to leave them perfect. That has just changed with Flux.1 Kontexta family of generative AI models with a very special characteristic: instead of following the line of the traditional text-imagen models, Flux.1 Kontext generates in-conntext images: it is possible to use as prompt a reference image and a text (prompt) so that the combination is much more powerful. You don’t need to look at the camera. The AI ​​is able to generate an image of yours looking from the original (on the left) and even a smiling. Source: Black Forest Labs. The possibilities, as explained by Black Forest Labs – the startup that develops these models – are spectacular. It is possible to maintain the context – paids, faces, objects – to modify the rest of the image at our whim: it is enough to combine those reference images with more or less detailed prompts to obtain the desired result. What Black Forest Labs engineers did not say is that this same idea could be applied to an old need: the aforementioned Old photos restoration. It is enough to load any image damaged by the passage of time or for any other reason, and Flux will do a spectacular restoration work in just a few moments. An old woman (I will not say how much) mine: if I see her from afar the result is spectacular, credible. When I do zoom, somewhat more weird things begin to appear: the face somewhat more elongated, more “square”, the nose and forehead. It’s me, but it’s not me. It is possible to test the tool in the “Recreo Patio” (Playground) of Black Forestor in services such as Fal.AI. We wanted to try it in Freepik, the Spanish generative the AI ​​platform that from the first moment has given access to previous Black Forest Labs models and of course already available Flux.1 Kontext in their two modalities, Pro and Max. Real Madrid. Commonwealth Regional Championship, October 28, 1934. Source: Institute of Cultural Heritage of Spain The results have really been striking, as can be seen in That old photo of the Real Madrid of 1934. The image headed by the article is a clear example, and here there are some details that are common in this generative model. Thus, it is possible to turn old photos into current photos that also have color and much more detail than the originals. It may even in portraits the result is similar but strange, artificial, or that traits of the person who make the result are somewhat shocking are modified. It happened for example with a Lincoln portrait obtained of the US Congress bookstore. Of course, that can end up being counterproductive. We have used a very simple prompt for this process: “Restore and Colorize This Image. Remove Any Scratches or Imperfections, Keep Fidelity”, but it is possible to adjust the results more if we introduce much more specific requests and prompts. Of course, miracles do not exist and if we zoom in the images, the problem of “hallucinations” applied to the generative image of images can arise. In the famous photograph of ‘Lunch atop a Skyscraper’ (Wikipedia) The detail of the original is scarce, so when AI tries to restore it, invents small details or features that are not. The result seen from afar, yes, is fantastic. Although Flux.1 Kontext fails to improve the definition of the image too much, sacrifices that level of detail to maintain loyalty, color and fix all the cracks of the original photo. Source: Reddit. The examples speak for themselves and demonstrate that the restoration of photos reaches thanks to this model a really spectacular quality, as happens in the photo of that family (Reddit). To get an idea of ​​the cost, each image restored with Flux Pro in Freepick costs 100 credits, and with a monthly subscription at its premium service (10 euros/month) 18,000 credits are achieved. Thus, 180 of these restorations for 10 euros, less than six cents per image. Other Black Forest Labs models are available in Github And they can be installed and used at home – ideal if you have a good GPU – but for now Flux.1 Kontext is not included in that catalog. We do not know if they will add it soon, but for the moment it is possible to experience for free with the model in services such as those mentioned. Without a doubt, a great option to perform this type of task. In Xataka | The 1900 Paris, in 4K all color: the restored videos that transport you to the 19th century

The real challenge will be to choose a career with a future job when they approve it

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Next June 3 gives the exit gun in several autonomous communities to the University Access Test (PAU). Beyond testing the acquired knowledge, the test is a decisive step in the orientation and five -year professional view of the young people who present them today. Its result will mark the decision of university careers those who can access. On the other hand, 75% of companies ensure Not find qualified personnel For vacancies due to lack of specialized training, which denotes a mismatch between preferences in university studies that are taken and real needs of companies. For this reason, taking into account the labor insertion of each career can be very useful to say for a specialty with labor guarantees. More and more university students, but less specialists. According to data from the Ministry of Science, Innovation and Universities of 2024, 341,831 students enrolled in the access test, of which 95.8% was presented and approved 90.2% of those who completed the test. In contrast, the report Labor market in Spain 2024prepared by Infojobs and ESADE, points out that only 31% of the candidates who responded to a job offer on that platform had a university degree, while only 11% of the published offers demanded that training. On the other hand, 27% of job seekers had a specialization of professional training, and 22% of vacancies required that degree. These data show the mismatch between training of employment plaintiffs and what companies are really looking for, especially in relation to university training. Studies with greater job insertion. According to the study The employability of young people in Spain 2024 Prepared by the CYD Foundation on the work outputs of the different university careers, engineering (electrical, industrial electronics, software development, telecommunications, etc.) are the ones that offer better working conditions to their graduates in terms of Stability in contractssalaries and affiliation rates. It is closely followed by those careers related to the health and care sphere, mainly driven by a high demand generated by the aging of the population. The First data of 2025 facilitated by the Ministry of Science, Innovation and Universities point to an analysis along the same lines, placing the different engineering such as the branch with greater stability and insertion rates, followed by health sciences. What companies demand. On the other side of the labor market is the demand of companies, which is aligned with the data that reflects the careers with better labor insertion. The aforementioned report Labor market in Spain 2024 It reflects that many of the offers published in 2024 in Infojobs responded to an engineering profile, with very little competition for each of the offers and with good remuneration in counterpart. In this sense, the Emerging jobs and sectors report 2024 It puts special emphasis on the demand for professionals related to the implementation and development of AI, such as data engineering and Machine Learning, whose demand has grown by 625% since 2019, or artificial intelligence engineering that grows at the rate of 83% per year, with a very low candidate competition for each job offer. On the other hand, the report prepared by Infojobs and ESADE, highlights that in 2024 97,500 vacancies related to health care and care on that platform were counted. Of them 98% and 97% corresponded to vacancies requested nurses and physiotherapists respectively. Both with university studies. The red lanterns. The races related to the branch of arts and humanities have been marking years A downward trend in terms of labor insertion. On average, only 63.5% of the graduates in these branches find a job four years after finishing their training. Only 34.2% do so during the following year to finish them. This data contrasts with the 77.8% computer science that finds a job the first year. In Xataka | Construction and hospitality do not hire the same pace as before. Health and education cut cod in job creation Image | Unspash (Brett Jordan)

Using a mobile is a real challenge for older people. An Aragonese startup has a promising solution

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Is called Maximilianabut it is not a person. It is a mobile. Specifically, one specifically designed for our elders. The idea that this device raises is unique, already a difference from other mobiles for the elderly, everything is based on trying that these people have to touch anything to communicate with their loved ones both in video calls and normal calls and to alert possible emergencies. Innovating from Aragon. Many business projects are born from personal needs. This happened for Jorge Terreu (Zaragoza, 26 years old), who a few years ago was Erasmus in France and had trouble contacting his grandmother, Maximiliana. This is how the germ of her project was created: create a phone to be able to talk to her without her having to do anything. @Miguessal This mobile can save your grandfather’s life, because it makes video calls down alone. It was created by a grandson for his grandmother, Maximiliana, who did not manage with technology. What began as a gift, is today a mobile that thousands of people use. You can learn more about him at www.maximiliana.es. #Salvarvidas #Emercances #Primerosauxilios #Urgences #security ♬ Original sound – Miguel Assal The principle of something big. Terreu prepared a mobile prototype in which he started the video call and the phone answered alone. He sent it to his grandmother in Madrid and soon realized that this idea could serve many more people. In March 2020, during the pandemic he donated five phones adapted to a hospital in Zaragoza and verified how users were delighted, so he launched the adventure of creating his own company and his project of a mobile for seniors. What would be called, of course, like his grandmother. Maximiliana. They hardly have to touch it. People who use Maximilian mobiles hardly have to touch it, because they can receive video calls or messages without having to play in the interface. If a relative or friend makes a video call, Maximiliana sounds for a few seconds and automatically breaks. If it is the elderly the one who wants to call, the interface is especially intuitive and simple and is based on a “desk” on which the faces of the family appear. Just press one of them to make the call. Emergencies. Maximiliana also has emergency call options. Thus, if for example the elderly falls and cannot handle the mobile with precision, it is enough that it agitates it a bit to activate the emergency call to the assigned contact. In those calls the mobile uses the flashlight to emit the international relief signal. Always located. Another of the Maximiliana options It is what allows to know at all times the location of that elderly, something especially useful if they are lost or misplaced. The software also shows the battery available so that family members can warn that it loads it to continue using it without problems. THE MOBILE AS SERVICE. Maximiliana includes the mobile, the control app for the family and the accessories, such as the cord or antiahogo strap that allows the device to be hung by the neck. The product is not sold as a mobile without more, but as part of a subscription service. The “basic pack” cited costs 24.90 euros per month, but it is also possible to directly hire the SIM card (unlimited calls, 25 GB of the Internet) as part of the “complete pack” for 29.90 euros per month. Includes apps like WhatsApp. Maximilian mobiles remain mobile, and allow to continue accessing applications such as WhatsAppChamber or Gallery. The person in charge of the device – normally, a relative of the elderly – chooses from the control application which applications wants them to appear on the mobile. It is the relative who acts as “administrator”. The relatives of the people who use Maximiliana are the ones in charge of managing and configuring the mobile options. Thus, they can add contact faces, change order (up to six on the screen), or adjust the sound duration. A grandmother like Community Manager. As they pointed out In the countryMaximiliana’s team has been growing as the success of the service has been curdling, but there is a very special component in that template. Your Community Manager It is Conchita Polo, grandmother of Pedro Malo, partner of Terreu in the project. More than the phone matters the service. There are currently good options when offering Mobile for seniors And also tips for Adapt any Android phone To make it easier to use for them, but Maximiliana’s proposal is interesting because everything combines. Take advantage of the idea of parental controls that for example allow to know the location of our children or control the limits of use, but adapting it to a population sector that can certainly take advantage of it in a beneficial way. Image | Maximiliana In Xataka | What five mobiles would I recommend to give my grandfather this Christmas, for simplicity and quality-quality

Losing weight without losing muscle is the great challenge of drugs such as Ozempic. A protein keeps the key to face it

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It is usual for us to often get news about hopeful scientific advances made in mice. These experiments always leave a question in the air, if the discovery can be applicable to humans. This does not always happen, but sometimes MITCH Silence the expression of a simple protein in our muscles can lead to weight loss and, more, more, It can allow us to lose weight Without putting our muscle mass at risk. The protein in question is called Mtch2 (Mithochondrial Carrier Homolog 2), but has been nicknamed “Mitch” by those who study the compound and its effects. The last analysis of this protein and its associated gene has observed that its “erased” in human cells causes in these lower efficiency Energy What is perhaps more important, this silenced causes cells to stop using carbohydrates as a priority energy source and in place they preferably use body fat. Different fuels. The cells of our body need energy and billions of years of evolution have given rise to a series of biological mechanisms that allow us to maintain a calorie reserve that allow us to feed these cells in times of greater shortage. These mechanisms imply that our cells can resort to different fuels according to the situation. While the carbohydrates we consume and the fats that we use as a reserve are the main fuel Ozempic. From mitones to mitochondria. According to Explain the responsible teamthe new study has its bases in a previous experiment conducted with mice that observed in the rodents an “improvement” in their body composition in the form of “protection” against obesity and the development of more muscle fibers. This accompanied by greater consumption of greater oxygen consumption and an increase in resistance. The results were promising but left the team with a doubt, if it would be possible to “inoculate” the body against obesity by silencing the expression of a protein without this negatively affecting muscle mass. To look for an answer, the team went on to focus on the role of the mitochondría, the organelle in charge of providing energy to the cell. The key is in the fact that the “mitch” protein plays an important role in the merger of the mitochondria, a fusion capable of increasing the efficiency of these organelles. By silencing protein, organelles would lose the ability to resort to this fusion which also implies less efficiency and thereby a greater need to consume energy resources of our body. It only remained to prove if this was also true in human cells. Less efficiency, more consumption. They thus verified that by silencing the protein in human cells, the “mitochondrial network” was undone and, as expected, energy efficiency fell. This left the cell in a “permanent state of energy deprivation.” And what is more, the team also found that this led to the cells to prioritize the use of fats as a primary energy source, instead of other possible sources such as carbohydrates. “After erasing Mitch, we examined, every few hours, the effect that it had in more than 100 substances that take part in the metabolism of human cells,” pointed in a press release Sabita Chourasia, co -author of the study. “We saw an increase in breathing, the process in which the cell produces energy from nutrients, such as carbohydrates and fats. This explains the increase in muscle resistance of previous experiments in mice.” The details of the study were published In an article In the magazine Journal embo. An intermediate step. The study takes an important step in the long process between the first results in animal models and the design of a treatment for weight loss based on what was learned. In following studies, the team intends to elucidate new aspects about Mitch’s role in the accumulation of fat in the body. The fact that women usually have higher levels of this protein can help researchers discover if Mitch is also responsible for the differentiation of fatty cells. In Xataka | We are increasingly clear that our microbiome is key to our health. Our protein sources can also alter it Image | Weizmann Institute of Science

Claude joins the list of attendees who challenge Google with updated responses

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During the last decades, Google got so much in our lives that we ended up adopting the verb “google” as a synonym for looking for information. Phrases like “Give me a second to google” or “Did you google?” They became part of the day to day. But things are changing from the hand of artificial intelligence (AI). A giant who begins to give ground. Google is no longer the only access door to information. More and more users resort to attendees promoted by artificial intelligence (AI) to find answers. And that is where Perplexity, Chatgpt and now Claude come into play, who are gaining strength. Why we should pay attention. That a chatbot of AI can search the website makes the difference. Without that capacity, their answers are based only on the data with which it was trained, which can leave out key information or make it be left behind in the face of recent changes. Claude now search on the web. Anthropic’s chatbot is already able to obtain real -time internet information. In addition, it includes direct appointments so you can check the sources for yourself. Instead of showing only results, Claude processes them and presents the information in a conversational format easier to understand. Use scenarios. Now that Claude can search the web, the question is clear: in what cases does this function make the difference? Its creators have identified several key uses in which Internet access improves experience with chatbot, although the real limit is put by users and their needs. Account transformation and improvement in success rates in sales equipment through more informed conversations with customers, based on the analysis of the sector trends and the identification of key points. Market data assessment in real time, profits and tendencies of the sector to optimize investment decisions and improve the accuracy of financial models. Preparation of subsidy proposals and more solid bibliographic reviews thanks to access to primary sources on the web, the detection of emerging trends and the identification of lagoons in current research. Detailed comparison of products, prices and reviews in multiple sources to make more founded purchase decisions. At the moment, only in the US. The search function on the Claude website is now available for payment users in the United States. There is no confirmed date for its arrival in Europe. His arrival to the old continent is an unknown and it is not clear if he could be affected by local regulations, as has happened with Apple and Meta. Expansion is a matter of time. Anthropic states that Claude’s website will “soon” more countries already users of the free plan. The latter makes sense since the competition offers access to the search without going through a box. It is not known when it will expand, but what is undeniable is that competition in AI does not stop accelerating. Images | Anthropic In Xataka | The O1-PRO model of Chatgpt Pro is 140 times more expensive than the Chatgpt O3-mini. What is not clear is that it is much better

A European Startup and Microsoft have allied to overcome a major challenge: simulate brain reasoning

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Simulate the human brain It is one of the great scientific challenges of our time. It is not just a matter of calculation power: for years, laboratories around the world have invested millions in trying to replicate their operation, but even with advances in artificial intelligence (AI) and supercomputing, the goal is still far away. Why is it so difficult? Because the brain is not only an information processor, but an ultra -efficient system of just 1.4 kg with more than 86,000 million interconnected neurons. Imitating their cognitive, emotional and linguistic abilities remains a border that we have not yet crossed, although some believe we are close. INAIT simulation technology and Microsoft’s computational power Inait, a Swiss startup founded in 2018 under the premise that “the only proven form of intelligence is in the brain”, has closed an alliance with Microsoft to develop models of the capable of simulating The reasoning of mammals. Their objective is to apply them in sectors such as finance, risk management and personalized advice. In theory, everything fits perfectly. Inait says having a simulation technology based on decades of research financed by the Swiss government, and Microsoft puts on the table the infrastructure and the business model necessary to transform this commitment into products ready to reach millions of customers worldwide. But the idea is not to develop human brains simulations with all its faculties overnight. Inait is training Digital models of different sizesdesigned to address specific challenges. For example, for advanced trading or the development of industrial machines capable of adapting to complex and dynamic environments. Digital visualization of a region of the Neocortex and the thalamus, including its network of blood vessels. Here the advantage is clear: take advantage of one of the most amazing faculties of the brain, which is its ability to face completely new scenarios and adapt quickly and continuously using previous knowledge. Even when it comes to sensory, emotional or social stimuli never before experienced. According to Financial TimesAdir Ron, director of AI and Cloud of Microsoft for emerging companies, highlighted the approach of the Swiss startup: “Inait is a pioneer in a new AI paradigm: it goes beyond traditional models based on data towards digital brains capable of a True cognition” For his part, Henry Markram, co -founder of INAIT, said that AI models based on brain simulations could not only learn much faster than current deep reinforcement systems, but also have significantly lower energy consumption. This would mean a key advantage in terms of efficiency and sustainability. Now we only have to wait to see if this vision translates into tangible advances or if, like so many other technological promises, You can’t advance enough. The possibility of building AI models that imitate the learning and adaptability of the human brain is a monumental challenge, but also an extremely interesting goal. Images | Milad Fakurian In Xataka | We already know at what speed our brain processes: just 10 bits per second In Xataka | Figure creates a system to make large -scale humanoid robots. And of course, there will be robots manufacturing robots

Spain will fine those who do not flute the contents generated with AI. It is a colossal technical and regulatory challenge

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If you have generated a text, an audio or a video with AI, it will be better than tagged. Otherwise you could expose yourself to a really important fine. It is the conclusion of the draft law that the Council of Ministers approved yesterday, and is especially oriented to avoid the risks of The Deepfakes. The Pope and the Alarms. In March 2023 it became viral An Deepfake of Pope Francis carrying a theoretical coat of Balenciaga. That triggered the alarms of the European Union, which launched the AI ​​law, approved by the European Parliament on March 13, 2024 and that He entered into force Months later, on August 1. Now Spain adapts that law for a clear purpose. Spain against the Deepfakes.The Minister of Digital Transformation and Public Function, Óscar López, explained that “AI is a very powerful tool, which can be used to improve our lives or to spread bulos and attack democracy.” Do not tag AI contents, severe infraction. This bill considers as a serious infraction not comply with the labeling of texts, videos or audios generated with AI to identify them of adequate froma. It is something that the EU has been insisting since June 2023, but there are two problems: that almost no one is doing it at the moment. Colossal fines. The minister did not specify how to perform that labeling, and according to his words, It will be Aesia the one that puts the rules for that labeling. As already established by the AI ​​Law, breaching the regulations raised fines of up to 35 million euros and/or between 5 and 7% of the worldwide turnover of the offender company. Initiatives to label: have them, there are. The need to label texts, images, videos and audios is evident, but for now there is no universal and accepted alternative. Google proposed its own solution In May 2023 and I rowed it in October 2024 With Synthidwhich can be applied even in short texts and is already used by Gemini. Adobe too He threw himself soon To try to solve the problem. Goal has its own Water marks for audios generated by Ia. Even Openai joined the effort With a combo of a Cr symbol (“Content credentials“, also driven by adobe) visible and an invisible water mark in the images generated with AI. The C2PA standard architecture makes it clear how each content adds metadata that indicates the steps in which it has been edited and how, including possible uses of AI. Source: C2PA. The C2PA standard and the search for consensus. The most remarkable proposal in this regard is that of the standard C2PA (Coalition for Content Provenance and Authenticity). This coalition manages technologies such as the aforementioned Content Credential Specification To label content generated spor ia. Many of the main companies are in that group, including Openai, Amazon, Google, Meta or Microsoft, but there is a great absence: Apple, which (inexplicably) does not seem to pronounce on this regard. Where are AI labels? Although the labeling technology is there, it has not just been widely used. There are isolated cases: goal began to label images On Instagram or Facebookbut that’s having problems To perform that labeling, which is tried to apply to already published content. YouTube too He has taken steps In that sense and Google begins to implement it In your search engine and your ads. Even manufacturers such as Sony or Leica label their photos in some of their cameras. Label everything, whether or not done with ia. Ideally (utopia?) It would be that any content was labeled in two ways: either it is made with the assistance of AI, or is it a content in which the AI ​​has not helped. We have the perfect example in the camera apps of our mobiles with Android or iOS: those images and videos should be labeled with something similar to a “content without ia”, for example. This is what Sony or Leica cameras pose, but imposes a huge problem for the entire hardware and software segment. We need adoption to shoot. Companies seem to be clear that something like this is necessary and reasonable, but starting it is being a especially long and complex process. Cryptographic labeling is probably the best option to prevent Deepfakes from becoming an even more important threat, but here is a decisive step: that companies adopt these measures. Even if it is little by little. In Xataka | The companies of AI have been jumping the copyright for years. They have just suffered a disturbing legal defeat

The comic-with Malaga is a milestone for the city and for Spain. His challenge is now to find out what kind of event he wants to be

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Malaga will have Your own comic-withwith the denomination of official origin of what is the Convention of Comics in particular and entertainment for the most famous and influential Fandom in the world, the world, the Comic-Con de San Diego. It will be the first time that the brand leaves the United States and will be held in the Andalusian city between Thursday, September 25 and Sunday 28 of this same 2025, according to The South newspaper advances. Malaga, how beautiful you are. The news He caught the fandom by surprise At the beginning of the week: we will have Comic-Con in Malaga, a candidacy that the organization of the original event has been working with the Junta de Andalucía and the City of Malaga. Before the final approval, a Comic-Con delegation examined spaces, communications and other infrastructure, according to means like Malaga’s opinion. The intention of this first edition outside the US is to strengthen the Comic-Con international brand with a European branch, and in principle this collaboration will last three years, after which the contract will be considered to renew. The comic-with is the comic-with. That the comic-with land in Spain is extraordinary not only by the brand itself, but for our tradition of comics related events, abundant throughout our geography and with a particular identity. Perhaps the salt of the Barcelona comic is the one that approximates him the most, although he focuses exclusively on comics, unlike the comic-with. Other conventions in Spain. The different and failed intentions of doing something closer to the American experience in Madrid have resulted in not very lucid events, such as Multiple expocamic mutations. At the end of March the promising is celebrated I Madrid comic Fairof more informative than commercial ambitions. And Malaga has had its own convention, the Freakcon, this more verbenera, and which is held in May in Torremolinos. Comics? One of the first doubts that this event has raised has been the first names associated with it, which are not mostly national or international, but fmasters who have rarely been linked to the industry. And yes, the Eternal Paco Roca or Carlos Areces and Álex de la Iglesia, historical fans to the medium appears. But names also appear there that have little or nothing to do with the industry, such as film directors Joaquín Mazón, Daniel Sánchez Arévalo, Icíar Bollaín or Santiago Segura, fond of the medium and scriptwriter under pseudonym in the nineties of the ‘small and vicious pornographic comic. It is clear the openly pending orientation of the cinema that this event has. All for tourism. There is another essential aspect to understand this comic-with that escapes the strictest limits of the comic: the Palace of Fairs of Malaga will be the center of the event, but it has already been spoken with the organization of satellite locations in other spaces of the capital, some of them outdoors, to house presentations, encounters and parallel shows. Let’s not forget that the Andalusian Tourism Office is involved in the organization, and that there is the substantial precedent of the Latin Grammy in Sevillethat They left according to South An economic impact close to 50 million euros and more than ten thousand visitors. International visitors and the good infrastructure of the city to transport and accommodate them have done a lot to make the candidacy. The price issue. The sudden of the ad and the strange list of guests to start with the guests has made the first suspicions of the fans lift, which all orbit around the price of the event. The possibility of bringing internationally renowned personalities and in the amount that San Diego does is unlikely, because the price would shoot: remember that the Comic-with is no longer only an event of editorial releases (as in Spain with the Saló or the Book Fair), but of ads of the great producers: Marvel and Warner leave some of their bombings of the year for those days for those days for those days for those days, Robert Downey Jr. and His return to MCU as Dr. Doom. Entering is not free. That attraction not only for comics readers, but for all types of audiences, and for an international demography, is a remarkable problem: the entrance for Saló It is at 10-18 eurosthat of the comic-with goes to 80 dollars It is impossible for us to maintain that cost if you want the company to be profitable, where the Spanish fan has even problems to pay for an autograph, a very widespread custom out. Minor stars. Is the Comic-with to submit only to minor or local stars so that the price is not dismissed to limits that the Spanish public would not pay (how many fans would they be willing to get rid of one hundred euros for a Selfie With Ryan Reynolds?)? It is a great possibility, unless Málaga trusts that its tourist attraction (and the date: just when summer heat is vanuing) attracts economies with the most resistant portfolio. So for now, doubts are more than the certainties around the comic-with. The main one, as adapting to the Spanish Fandom an event that owes it too much, by definition, to the US characteristics. Header | Gage Skidmore In Xataka | Marvel revolutionizes the comic with the reappearance of Robert Downey Jr. as Doctor Doom and advances of Avengers and Fantastic Four

There is a challenge to run seven marathons in seven days worldwide. And a Spanish with eight children is sweeping

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In the world of sport there are demanding challenges, difficult, difficult, extreme challenges and then delusional challenges and within reach of physicists (and minds) with a iron resistance, such as the one he has decided to assume Estefanía Unzu Ripollbetter known in networks such as ‘Verdeliss’. Of 39 years and mother Outcutuplethis pamplonesa has proposed to end Seven marathons. The surprising thing is how you want to do it: the seven 42 -kilometer races are held in consecutive days… and in different parts of the planet. It has already begun. And he is not going wrong. Figure issue. Yes, the numbers are correct. All. Verdels is 39 years old, eight children and is embarked on the challenge of completing seven marathons that are held over seven days in seven different places on the planet. And by different we do not refer to small borders. No. The races that have already completed were held in Antarctica, Africa, Australia and Asia. The idea is to continue with Europe, South and North America. And all this, we repeat, in a period of Only 168 hours. Why’s that? There are several answers. If the question is why completing seven marathons in those seven places for seven days, the answer is simple: they are part of an international challenge that has already Some years celebrating, the World Marathon Challenge. The test has a limited number of squares and this year is celebrated over 168 hours in Antarctica, Cape (Africa), Perth (Australia), Dubai (United Arab Emirates), Madrid (Spain), Fortaleza (Brazil ) and Miami (United States). When they ask Verdeliss why he has decided to submit to such a test (and of course, it is something that They have asked him During the last weeks) she replies that he seeks to “live life intensely” and enjoy without the fears limited. Your participation It also has a solidarity component. As I explained recently At 20 minutes, he wants to raise funds for the investigation of a rare disease, the Menke-Hennekam syndrome. Verdeliss herself is in contact with Claudia’s mothera girl who suffers from it. Hard test, good results. The challenge is still underway and he has several days left to finish, but for the moment the Navarra is doing well. Quite wellin fact. In Antarctica he crossed the goal after 3 hours, 38 minutes and 53 secondsin Cabo del Cabo he did it in 3 hours, 10 minutes and 14 secondsIn Australia he toured almost 42 kilometers in 3 hours, 10 minutes and 30 seconds And in Arab Emirates completed the challenge in 3 hours, 9 minutes and 46 seconds. With such brands the Spanish has not only managed to finish all the races, but even becoming the first woman to reach the finish line or even getting the men who compete in the test. Ahead they have three races: that of Madrid, which is celebrated today, and that of Brazil and Miami, which it will face throughout Wednesday and Thursday to complete the circuit. “I have carbonized skin”. That meets its objectives does not mean that the extreme challenge is not taking its toll to the Navarra athlete. In his Instagram profile he has been recounting for example how he has encountered stomach problemssome difficulties To rest aboard the “military” plane in which they travel between continents, Discomfort in the quadriceps and also some other unforeseen. “My only discomfort is that I have charred skin … the rush is not good advisors and I forgot to apply the sunscreen,” I wrote From Cape City. Although Verdeliss has been running and has already achieved some notable feat, such as becoming Champion of Spain 100 km, in January I recognized to The country that the new challenge would force her to face the unknown. “I have run 27 marathons in 24 months, but this time one of them is extremely cold in Antarctica. I have never experienced such low temperatures, or running with some nails in the shoes.” Beyond the seven marathons. The challenge of the seven marathons in seven days has given him even more visibility, but the truth is that Verdeliss has been used to be under the spotlights. On Instagram, where he shows his facet as a athlete and mother of eight children he adds around one and a half of followers and on YouTube it has 2.1 million of subscribers. Also He has participated In ‘Big Brother Vip’ and ha called attention of the press for his sports successes. Professional, in addition to their work in networks acts as CEO of a cosmetics firm. Images | World Marathon Challenge 777 1 and 2 and Verdeliss In Xataka | More and more people participate in popular marathons. Science knows that going as optimistic has its risks

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