broken

Apple has broken an all-time sales record with the MacBook Neo in its first week. The surprise is absolutely zero

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Tim Cook himself confirmed it a few days ago in X. And Apple has managed to beat its own record with the help of MacBook Neo In terms of sales, it is the best launch of a Mac for new users in its entire history. The theme is striking to say the least, although it is little surprising considering that it is a significantly cheaper product than the rest of the equipment offered by the brand. Why does it matter? Apple has dominated the premium laptop market for decades, but it has always had a clear ceiling: its entry price. He MacBook Air with M5 part of the 1,199 euros, which leaves out a huge group of Windows PC users, Chromebook or directly without a computer. The launch of the MacBook Neo, at 699 euros (which remains at 599 for students), is Apple’s first serious attempt to conquer that market. And it seems to be working. busy week. On March 11, Apple presented three new computers simultaneously: the MacBook Neo, the MacBook Air with M5 chip and the MacBook Pro with M5 Pro and M5 Max. It was a pretty dense week for the Mac line. A few days later, Tim Cook published in X that this launch had broken the historical record of new Mac buyers, that is, people who purchased an Apple computer for the first time. Although Cook does not break down the figures or specify which model leads the data, the logic points in one direction. The responsible one. The MacBook Air and MacBook Pro have a consolidated user base that periodically renews their equipment. The MacBook Neo, on the other hand, has no previous installed base: it is a completely new product, designed from the ground up to attract those who have never bought a Mac. With a price approximately half that of the Air, it is a profile that fits exactly with that of a buyer making the jump from Windows or a Chromebook. And it should be noted that the Mac has been on the market for decades, but there is still a huge volume of PC users who have never had one, and the Neo seems destined to change that. Who would imagine that a Mac would sell more if it were at a more competitive price… Demand exceeds supply. Another indicator of the Neo’s impact is that Apple is not being able to meet demand, according to they count from 9to5Mac. During March 20, all MacBook Neo models in Apple’s online store had a delivery date between April 6 and 13, according to the media, which means between two and three weeks of waiting for a product launched just a week ago. Normally it is something that usually happens when a new iPhone arrives, but on Mac it is something much less common. Those with an Apple Store nearby may have better luck, although the assortment varies greatly depending on location and color. The industry was already on alert. The impact of the Neo has not gone unnoticed outside of Apple. According to AppleInsiderWindows PC manufacturers have been surprised by both the price and the features of the new laptop. It is not a device for everyone, but it does seem to be for many: it has the A18 Pro chip (the same as iPhone 16 Pro) that, for office automation and navigation tasks it gives you plentyand it comes in a good assortment of colors, with a value proposition that was unprecedented on Mac and that seems to convince many users. Cover image | Apple In Xataka | Apple is not only being penalized for being late to the AI ​​boom: it is also penalizing itself for allying itself solely with Google

It is pure resilience in the face of a broken world.

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If you were born between the early 80s and mid-90s, it is very likely that you have already crossed the barrier of 30 years (or even 40) and still have a controller on your living room table. Traditionally, society has stigmatized this habit in adulthood, calling it “Peter Pan syndrome”, immaturity or inability to assume real-life responsibilities because ‘playing games at 30 is not normal’. However, science and sociology They have a radically different perspective.: It’s not immaturity, it’s pure resilience. A frustration. These stigmas that are on the table, the truth is that they are very established (especially among the elderly), thinking that video games are only for the youngest, but the reality is that a video game is a creative work such as a book, a series or a movie. But the stigma that continuing to play at 30 or 40 is an ‘immature’ attitude is still on the table, and psychology has said something very different. Its origin. To understand why millennials cling to interactive entertainment, you must first understand their economic reality. The prestigious Harvard University economist, Raj Chetty, document in 2017 a devastating phenomenon: the plummet of absolute social mobility. And while those born in 1940 had between a 90 and 91% chance of surpassing their parents’ income, for those born in 1980 this success rate plummeted to a mere 50%. And we are facing a generation that was promised that higher education and constant effort would guarantee its economic prosperity, but the reality has been marked by a financial crisisjob insecurity and a real estate market that generated a deep feeling of deception. The well-being. In a living environment where control is minimal, video games offer fair systems, clear rules and rewards proportional to the effort made. This was evidenced in a macro investigation published in March 2025 where it is categorically denied that playing is “unhealthy escapism.” After analyzing over 140,000 hours of data of Nintendo players, the OII concluded that gaming time does not correlate negatively with mental health. What really matters is the “quality” of the game, since players who report positive motivations, such as the autonomy to make their own decisions or the feeling of feeling that they are improving, see their general well-being increase. More well-being. This is a thesis that has been consolidated for a long time, since in 2021 another study analyzed 39,000 Animal Crossing or Plants vs Zombies players, concluding that playing more hours was correlated with better emotional well-being. Many advantages of playing. Video games not only relieve stress, they shape our ability to deal with adversity. According to a 2018 survey50% of millennials surveyed said they played games daily to relax and relieve stress. But even more revealing is the 47% of participants who said that the success they had achieved in video games increased their confidence in solving problems in real life. There are better genres. A 2022 study showed that multiplayer games improve our social connection, while RPGs are strongly linked to improvements in autonomy and competence, especially in women. And surprisingly, even the survival horror have been shown to have cathartic benefits. In this way, dedicating an hour a day to playing is related to adult profiles that are more sociable, optimistic and, above all, more emotionally resilient than those who do not play at all. Your conclusion. In this way, the set of several articles with a high reputation behind them suggests that adults who dedicate their free time to exploring large maps, managing virtual farms or completing raids with their friends are not running away from their responsibilities due to immaturity. They are using tools to regain their mental health or satisfy their psychological needs like someone watching a series on Netflix when they get home from work. And no one tells these last people that they are immature. In Xataka | If the question is “how does Nintendo make money” the answer is not video games: it is a much more ambitious emporium

China has broken records by expanding its wind and solar capacity. Now going all out with pumped hydroelectric storage

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In December 2020, Xi Jinping, the president of China, announced that the country he leads would reach 1,200 GW of installed wind and solar capacity by 2030. He was wrong. China reached this figure in July 2024and, therefore, no less than six years before the deadline set by the Government. At the end of 2025, the accumulated capacity of these two energy sources exceeded 1,840 GW, making them those responsible for 47.3% of China’s electrical capacity. That was the first time wind and solar energy They surpassed coal and gas in the Chinese electricity mix. However, the rapid expansion of these renewable energy sources has placed China in a scenario in which it is crucial to find a way to integrate them efficiently into the country’s energy system. Wind and solar energy have an intermittent nature, so it is essential to develop large-scale storage infrastructure and a network that is capable of managing the peaks and valleys of supply in an automated way. Pumping is the most efficient way to store energy on a large scale To solve this challenge, China has launched a strategy that proposes transforming energy storage into a national priority. One of the solutions it is deploying is installing large battery systems at a record pace. In 2025 its battery storage capacity grew by 75% compared to 2024. However, in this area its biggest bet is pumped hydroelectric storage. At the moment China has more pumping projects underway than all the other countries in the world combined. Their plan is to use excess solar and wind energy to pump water into elevated reservoirs and release it when electricity is needed. Pumped hydroelectric plants fit very well in mountainous countries because they allow you to take advantage of uneven terrain to move large masses of water between two reservoirs or deposits at different heights. China currently has more pumping projects underway than all other countries in the world combined. The excess energy can be used to pump water from the lower reservoir to the upper one using a hydraulic pump, and to recover that energy it is only necessary to let it fall back into the lower reservoir from the upper one so that it drives a hydraulic turbine. Pumped hydroelectricity has been used for more than a century, but it remains a very attractive technology. In fact, it is currently one of the energy storage systems more efficient large scale. The largest facility of its kind in Europe it is the pumped hydroelectric plant of the Cortes–La Muela complex (La Muela I + La Muela II), on the Júcar river (Valencia). If we stick to pumped hydro storage, China aims to add about 100 GW in five years compared to the current 59 GW. If it achieves its purpose, this technology will become the basis of its long-term storage system in this country. Still, the Government has also committed to more rapidly expanding battery storage. At the end of 2025 the accumulated capacity reached 136 GWwhich multiplies by 40 the level proposed by the previous five-year plan. Lithium-ion batteries clearly dominate this market, but China is investigating alternative technologiessuch as sodium-ion batteries, compressed air batteries, flywheels or gravitational storage. Image | Generated by Xataka with Gemini More information | Volt Insight Xataka | China dominates the world of renewable energy, but it has an Achilles heel: it depends on the West more than it admits

Spain has broken employment records. It has also broken a record of workers who need two payrolls

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The Spanish labor market closed 2025 with a record that no one would want to celebrate: never before have so many people needed to juggle two jobs at the same time. While the data highlighted in bold reveals record in memberships and a unemployment downthere is a figure that tells another equally revealing story about how the reality of employment in Spain is changing. Low salaries and the imposition of part-time work hours are the main triggers for the need to have several jobs to make ends meet. The data collected by a study of Randstad reveals that the number of employed people with more than one job In Spain they have already exceeded 630,000, which is a historic figure. The highest number ever recorded. At the end of 2025, a total of 632,800 employed people in Spain had a secondary job (or several), which is 50,000 more people than last year. In it last data Collected by the INE in 2022, the number of multi-employed people stood at 520,500 people. That of 2025 is the highest figure and represents an increase of 8.6% in just twelve months. The phenomenon continues to be a minority in relative terms since it affects around 2.8% of the total number of employed people, but its growth reveals that something is happening in the labor market. However, this growth is also included in the logic of growth of the labor market: there are more employees with jobs, so the probability that these employees have more than one job also increases. Precariousness is one of the keys. One of the keys to understanding this increase is not so much to look at the number of people with more than one job, but rather at the number of people with part-time work. According to EPA data From the last quarter of 2024, full-time employment decreased by 115,600 people, while part-time employment increased by 191,800. This information is relevant because a worker who wants to work full-time will look for a way to combine two (or more) part-time jobs to complete (or exceed) the time and salary that he or she would obtain with a full-time job. More women, but just barely. Although the difference is small, women slightly outnumber men in moonlighting. According to INE data corresponding to the end of 2025, a total of 317,200 women had more than one job, which is equivalent to 3% of the total number of employed women, compared to 315,400 men, which represented 2.6% of the total number of men. Once again, we find ourselves in a scenario in which, due to the need to reconcile childcare and precariousness, women are more likely to occupy positions with part-time hours. According to official dataIn 2025, part-time contracts for women increased by 62,311. A few hours in hospitality. The sector where the majority of those who chain two jobs are concentrated is the services sector, which brings together 87.5% of all multi-employed workers in the country. As and how I collected Investedof the more than 632,000 workers with double occupation, some 553,300 carried out their activity in this hospitality sector and services. The industrial and productive sectors reduce the presence of multi-employment workers due to the high demand for full-time labor that is registered in them. Thus, Industry recognizes 40,700 employees with more than one job, Construction 21,600 multiple employees and Agriculture 17,000. ​What’s coming in 2026. Randstad Research’s forecasts for this year indicate that Spain will reach an annual average employed population of 22.64 million people, which would represent a growth of 1.9% compared to 2025. The unemployment rate, according to these estimates, will continue to decline and will reach an annual average of 9.8%. However, 2026 presents a complicated economic scenario in which inflation can reduce purchasing power of families, which will predictably contribute to multiple employment in Spain continuing to rise, setting new records. In Xataka | A 22-year-old engineer combined two full-time jobs. His secret: do the minimum so that they don’t give him more work Image | Unsplash (Valentine)

The panic of technology companies about running out of chips has broken the RAM market. Manufacturers have said enough

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The RAM market is completely broken. In November of last year we talked about a 300% increasewas the result of the perfect storm caused by AI and data centers. Faced with brutal shortages, large companies are trying to get hold of as much memory as possible, which further destabilizes the market. Now manufacturers are taking matters into their own hands. No hoarders, thank you. In an extensive report published by Nikkei Asiatalk about the big three DRAM manufacturers (Samsung, Micron and SK Hynix) implementing stricter rules for their customers in order to prevent them from hoarding memory. The measures are aimed at ensuring that demand is real, that is, that the chips are not going to end up collecting dust in a warehouse “just in case.” Manufacturers are asking for details about who the chips are for, the quantities and what they will be used for. OpenAI’s dirty deal. We go back to October 1, 2025. OpenAI signed an agreement with Samsung and SK Hynix to a potential demand for 900,000 DRAM wafers per month. The figure is equivalent to 40% of all world production, absurd, but what is striking is the “potential.” As they point out multiple users on Xare securing a critical product for data centers that have not yet been built, with money they do not have. Some analysts called this agreement “The dirty DRAM deal”whose hidden objective seemed to point to a rather dirty move: to create a moat by preventing its competitors from accessing critical technology. Open orders. The AI ​​race is not going to stop because chips rise in price and big technology companies have done what they had to do: everything possible to get chips. At the end of last year, Reuters He said that some companies such as Google, Amazon, Microsoft and Meta had even approached Micron with open orders, that is, they were willing to accept all the memory they could supply, without a price cap. A full-fledged preventive hoarding. Compulsive shopping. AI companies are not the only ones that have tried to secure their chips, PC manufacturers such as Asus, MSI, Dell or HP also began to buy RAM compulsively at the end of 2025 for accumulate inventory before what was coming. Manufacturers are aware of overorders and that is why they are now demanding data on the end customer. The winners. While everyone is fighting to get their chips, Samsung is getting rich. It is not only that has tripled its profitsFurthermore, it is the technological more has appreciated in 2025ahead of Alphabet and TSMC. For its part, SK Hynix has doubled its profitsmainly due to the boom in demand for high-bandwidth memory (HBM), of which it is a key supplier. In Xataka | There is a lack of RAM memories and Micron is going to spend 1.8 billion dollars to produce more. but not for you Image | Unsplashedited

The RAM memory market is broken and there are those who point to a new player: Asus

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The RAM memory market it’s gibberish. The voracity of the data centers has caused energy companies to rethink your renewable goals and? RAM memory increases meteorically in price. This short term is so attractive that Micron, one of the three RAM giants, recently announced that killed its branch of Crucial consumption. And, king dead, king in place: leaks suggest that Asus would be considering its arrival in the RAM market for 2016. It’s not going to be easy at all. In short. The middle Sakhtafzarmag is the one that has sprung the hare: Asus would enter the DRAM market over the next few months. The medium now filter previously information about new processors from AMD and Intel so, although we are talking about a rumor, it is not a medium that comes out of nowhere. At a time when reports point to a RAM shortage until the end of 2027it is not uncommon for other players in the PC market to become interested. It makes sense. And Asus is one of the greats. Your income surpass 18,000 million dollars annually and is present as one of the largest PC hardware manufacturers. Apart from its motherboards and GPU, Asus sells complete desktop and laptop computers (for gaming and office automation) and consoles (there’s the recent Asus ROG Xbox Ally). The RAM segment is one that I had not entered, but the way of doing it has other precedents: Corsair. As I say, Asus starting to sell RAM memory makes sense if we take into account that Crucial, one of the most powerful brands in the consumer segment, has ceased to exist. Crucial was a Micron brand focused on the user: if you wanted RAM, you could buy one from Crucial and mount it on your PC, but with this rise of AI, Micron has seen that the mine is in the data centers. Your explanation is that it is a movement to “improve supply to strategic customers.” The reality is that it is a chore for all PC users. Corsair style. If you have built a PC, it is easy that you have opted for Corsair RAM memories. This brand has monitors, boxes or power supplies, but also memories. However, it is not a memory manufacturer: is an assembler. What Corsair does is design its own PCB, stability systems and heatsinks, and then to that PCB solder the RAM modules from manufacturers such as Samsumg, SK Hynix or Micron. three paths. Entering a new segment is not easy, but Asus has three paths: Be a assembler. Buy memories from large manufacturers and integrate them into your own PCBs. This is what it does, for example, with its graphics cards (Nvidia chip, but its own PCB and dissipation system). ‘Pass’ from big manufacturers that are having difficulties supplying data centers and opting for other emerging ones. For example, the Chinese company CXMT, which has recently achieved validate DDR5 memory modules (and which is on the US blacklist). It would be a win-win for both: Asus validates this Chinese company in the international market and CXMT gets a high-profile international partner. The third is the most risky: Become a memory manufacturer. Asus has the financial resources, but not the experience to do it. It would be the best to create a more controlled product, but in the end it means facing a greater risk. wasp nest. As we said from the beginning, the arrival of Asus in the RAM memory segment is a rumor that arrives just when RAM supply chain is broken. It is something that affects us as consumers because we see exorbitant prices, but ‘Big Tech’ also has to pay more for RAM, there is a lot of speculation about the price of machines like Steam Machine that will be launched right in this price hurricane (some RAM modules are more expensive than any console) and even memory manufacturers they may face difficulties in their products, such as Samsung. The arrival of another assembler does not change the balance of power that the big three – Samsung, Hynix and Micron – have since Asus would buy from them, but if it associates with Chinese companies, things change, and a giant like Asus will be lat the gateway of a CXMT or Fujiuan Jinhua would add pressure to the current oligopolistic system. Decongestion? Difficult. Now, just because a new player enters this playing field does not mean that prices will drop immediately. Everything will depend on how they enter, but if they assemble memories from the three most established manufacturers, there will still be no decongestion in the market because they will be more likely to distribute the same finite product. If they enter through a Chinese manufacturer, the situation could be alleviated as long as the stock is not broken. In any case, if they are really going to make some move for 2026, it wouldn’t take long for us to have official news – and CES is just around the corner. We have contacted Asus, we will update when we hear back. Images | Hector Reyes In Xataka | AMD’s problem is not that it doesn’t make good GPUs for AI. It’s not even close to NVIDIA

The housing market is so broken that it has found an unexpected channel for express purchases: Telegram

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The housing market is overheated. It comes with taking a look at your price curvehe residential deficit calculated by the sector, the accelerated tempos of the agencies or simply the conditions (increasingly draconian) that real estate agencies require from tenants looking for an apartment to confirm it. There is another place however where that fever is clearly perceivedone that has little to do with agencies, portals like Idealista or the offices of the promoters: Telegram. There it is increasingly easier to find apartment purchases that are closed in minutes with a clear investment focus. Seen and unseen. The news I advanced it a few days ago The Country. If there were doubts about the imbalance between supply and demand in the Spanish real estate market or to what extent housing is awakening the appetite of investors comes with taking a look at Telegram. In the same messaging app that many of us use to talk to our families or friends, there are groups with thousands of subscribers that have become real real estate showcases. Of course, with certain peculiarities: speed prevails in the channels, the ‘seen and unseen’, with a clearly investor focus. It is not unusual for sales to be settled in a matter of minutes, sometimes by buyers who do not even get to visit the home they are purchasing in person. At the end of the day, you are not looking for a home. Generally, those who buy do so attracted by the promise of high returns. And one of the most popular ways is the rental market. How do they work? The mechanism is quite simple. The channels are run by specialized companies that are previously in charge of tracking the market in search of assets with potential, apartments in locations with rising markets, at reasonable prices and in which it is possible to charge tenants monthly payments that, over time, will translate into profitability of the 6%, 8%, 9% or even 13%, far above than other more conventional investments offer. Once the company ‘hunts’ that real estate asset, it offers it on its Telegram channel with a series of key data: area, location, age, sale price, estimated rent and profitability forecasts. Potential buyers send emails showing their interest and then the company chooses among the candidates, either by lottery or following the order in which they have written. It is not unusual for the buyer to never see the property or even live in another city. At the end of the day, what counts is the promise of economic return. How frequent is it? Last year the General Council of Notaries registered almost 716,200 home sales in Spain. Among this enormous volume of operations, those closed expressly through Telegram could have represented a small part (there is no official data), but even so the phenomenon is interesting enough that it has followers. The Country speaks from several companies that launch offers every week through groups in which they reach 3,000, 10,500 or even 15,000 subscribers. Specifically, he cites three companies in the sector: Winteromics, Nexiaprop and Buy 1 apartmentalthough not all of them are the same nor do they use Telegram with the same frequency. More than just speed. That the formula is arousing interest is explained by the characteristics of the real estate market. In cities with very stressed markets, such as Madrid, Barcelona either Valenciarents rise, but so do (and not a little) the price of properties, so its real estate stock loses interest for local investors in search of available homes to direct them to the rental market. Solution? Look beyond the metropolises, in other locations, if possible in municipalities where prices are still reasonable, where population is gaining or an increase in demand is expected in the near future, for example due to the arrival of a multinational. Hence, buyers are interested in homes that may be hundreds or thousands of kilometers from where they live. Mediation companies not only promise huge financial returns. Sometimes, if the expected returns are not achieved, they undertake to cover the difference or even offer their services as intermediaries to take care of the renovations or rental management. That is, even if the investor has in mind becoming a landlord, he or she will not even have to act as such. The company itself takes care of it… after payment (of course) of a commission. Looking for strategic areas. The focus is usually on homes located in working-class areas, without conflicts, with sales prices that usually do not reach or range around 100,000 euros. Companies also manage to ensure that these properties are not even offered on the open market, thus becoming the first to hunt for ‘bargains’ for investors. The companies they allege who with their work increase the rental supply and unlock properties that have been empty for some time. Of course, it’s not all advantages. As in any investment, the sector also recognizes that there are “risks”, especially for buyers who purchase apartments without first seeing them in situ. Images | Ivan Radic (Flickr) and Kaspar Upmanis (Unsplash) In Xataka | For years, motorhomes were a luxury. Now they are something else: the last stronghold against the housing crisis

In 1995, the first product in eBay history was sold. The only problem is that it was broken

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In 1995 the Internet was not what it is now. Many of the great companies and sites related to the network were born then. AuctionWeb was the first official name of what we now know as eBay. Its creator, Pierre Omidyar, gave that name to a personal project that he wrote from his home in Silicon Valley taking advantage of one of the classic long weekends in the US, Labor Day. How do they count in The Perfect Store: Inside eBayfaced with the need to test whether that personal auction website worked, Omidyar grabbed the first thing he had on hand: a laser pointer. The choice was not random. Two weeks after buying it, it had broken, so he thought that if he managed to sell it, he wouldn’t lose anything if they gave him very little money for it. For a week that laser pointer that had cost him 30 dollars He failed to receive a single offer. Pierre Omidyar had not lied and admitted in the description of the item on AuctionWeb that it was indeed broken. There was no way to make it work. A week after being published on the Internet, that AuctionWeb object received the first offer for it. Pierre Omidyar asked for one dollar but the auction ended up closing at $14.83. What was his surprise that, even though he had already warned it in the advertisement, he preferred to make sure that it was clear to the buyer that the object purchased was broken and wrote him an email. Despite everything, the buyer kept it because it was just what he was looking for. This was eBay in 1995, when it was a personal project called AuctionWeb Mark Fraser I had seen some of those pointers and wanted one. But they were still quite expensive, on the order of $100 in those years, so he relied on his skill as electrical engineer to build yours. And he needed a part that he thought he would get from the broken pointer that was being sold on a new online site that he had found out about through a referral in the forums and information exchange places that he frequented on the Internet. Today, and as he confessed in a funny video that could be seen at eBay’s 20th anniversary party, the pointer still doesn’t work but he still has it. In Xataka |

Broncano has broken the only unwritten rule of ‘La Revuelta’ with Rosalía. And thanks to that he has managed to overwhelm ‘El Hormiguero’

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In a season that is being characterized by the comfortable and placid victory of ‘El Hormiguero’ in practically every night in which he faces ‘La Resistencia’, it is a real surprise that Broncano’s program ahead of his rival in a clear and indisputable way. What is not at all surprising is how he has achieved it. He has resorted to the number one obsession currently in Spain as a whole: Rosalia. The data. Rosalía has helped Broncano achieve nothing less than his historical maximum quotawith 20.4% share and peaks of 27% in its final stretch. It is also their largest victory against ‘El hormiguero’, with a 5.2 point advantage in strict coincidence. La 1, thus, leads on Monday with one tenth ahead of Antena 3. It is the first time, in addition, that the program reaches 20% of share. ‘El Hormiguero’, of course, has not done badly: Andy (of Andy and Lucas) makes 15.3 of shareand both leave behind Temptation Island 9′, which with 1,344,000 also marks its own season high. Why has he achieved it? Rosalía’s participation in the program was partially out of the ordinary in the program, although at this point the Broncano team has become accustomed to surprise the publicespecially with the most relevant guests. First, Rosalía arrived at the theater with a spectacular reception, integrated into an original fictitious “neighbors’ meeting” scene with figures such as Pedro Almodóvar, Manuela Carmena and La Zowi. During the interview he improvised acapella a fragment of her song ‘La perla’ and shared with the audience a cake that she baked herself the night before. (But above all) why he has achieved it. since last week It was known that Rosalía would attend the Broncano program. The expectation was such that RTVE made an exceptional decision: to promote the interview on news programs and other programs on its schedule. This is an unusual decision for ‘La Revuelta’, which has sometimes started its program without a clear guest (as happened with the controversy by Jorge Martín), something that Motos, thatAnnounces all the guests of each week in advance, it cannot be allowed. But after some hearing results manifestly inferior to those on the Antena 3 program throughout 2025, TVE knew that it had the most important guest of the year on its hands, and it could not stop announcing it. Grow without stepping. Since its premiere a little over a year ago, ‘La Revuelta’ stood out for standing up to ‘El Hormiguero’ without needing to steal your audience. A new audience that usually does not watch television at that time joined the Access to watch Broncano’s program, which is a very notable phenomenon on television, where the public moves from one program to another, usually to the detriment of rivals. This time, Broncano unleashed this strange phenomenon again: neither Motos nor ‘Temptation Island’ made numbers lower than usual (in fact, they were pretty good), but he won the game handily. Rosalía, the definitive cultural artifact. Rosalía has managed to be a transversal phenomenon that unites different generations and social strata. From the teenage audience to older fans, which has undoubtedly benefited ‘La Revuelta’. With that ‘Lux’ that achieved 42 million views in 24 hours despite the previous leak, Rosalía not only reveals herself as a singer, but as a cultural event. The surprise presentation in Callao brought together thousands of fans who overwhelmed the center of Madrid: no other Spanish artist generates this level of unanimous media attention, nor the ability to paralyze the country when they announce something new. In a fragmented cultural panorama, divided into dozens of niches, Rosalía’s merit is doubly striking. In Xataka | The exception of ‘El Hormiguero’: no ​​successful program in the history of Spanish TV has lasted so long

The automobile industry in China has broken a new record, and sales in Europe have not been the only ones that have contributed

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The Chinese automobile industry has reached an export value of 798.39 billion yuan (about 96.9 billion euros) in the first ten months of 2025, according to data of the country’s General Customs Administration. It is about an increase of 14.3% compared to the same period of the previous year, and this is one more example of China being one of the main vehicle exporting powers in the world. And it is that besides Europethere are already other markets of great interest for the country. A sector that drives foreign trade. While China’s total merchandise exports grew by 6.2% In this period, the automotive sector almost tripled that rate of expansion. Mechanical and electrical products accounted for more than 60% of the country’s exports, with automobiles and semiconductors as the main drivers of this growth. In October alone, vehicle exports rose 34% year-on-year. The role of electric and hybrid. Behind these figures are brands such as BYD, SAIC and Chery, whose electrified models have conquered new markets in Southeast Asia, the Middle East and Latin America. Although the Customs Administration has not broken down the types of vehicles exported, sector data suggests that electric cars and plug-in hybrids are largely responsible for this boost. China is moving its production towards higher value-added segments, and the automobile is a key piece of that strategy. Who buys Chinese cars. ASEAN (Southeast Asia) remains China’s largest trading partner, with a total trade volume of 6.18 trillion yuan (up 9.1%), according to the General Administration of Customs. The European Union followswith 4.88 trillion yuan and a growth of 4.9%. The figures once again highlight how emerging regions and traditional European markets continue to absorb a good part of Chinese automobile production, although with different dynamics. The weight of private companies. Private Chinese companies have also played a determining role in this growth. According to the official dataaccounted for 21.28 trillion yuan in foreign trade (imports and exports combined) during the first ten months of the year, an increase of 7.2% year-on-year. And in addition to the companies that have state protection, there are also private companies that are experiencing great growth thanks to their international expansion. Warning signs on the horizon. Despite the good time, October has marked a turning pointas China’s total exports fell 0.8% year-on-year, the first setback in several months. Some analysts attribute this decline to an already very high comparison base, since 2024 was a record year. Also to fewer working days due to holidays and, above all, to weaker demand from the West. In fact, trade with the United States fell 15.9% in the first ten months of the year, according to the same source. What’s coming. Automobile exports are expected to close 2025 above 2024 levelsalthough probably at a more moderate pace. Demand from abroad is beginning to cool and trade restrictions in some markets, such as Europe, are tightening for China. Even so, the country’s automobile sector continues to demonstrate a capacity for growth greater than the rest of its manufacturing industry. It remains to be seen how long he can keep up the pace. Cover image | Michael Fortsch In Xataka | I have tried the BYD circuit in China: an underwater YangWang, a 29 meter dune and a car that turns by itself

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