brands

Chinese manufacturers are eating historical brands

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Samsung carries 19 years being the manufacturer more televisions sell worldwide. In 2006 he snatched the leadership from LG, which years before had done the same with Sony. Since then, South Korea has sent in this market happening to what Japan was at the time. The situation is close to changing. What’s happening. The television market is moving like never before. In 2022, TCL surpassed LG as the second largest manufacturer in the world. Hisense managed to tie in market share and The following year he surpassed him. But LG is not the only South Korean who is feeling the power of Chinese manufacturers. According to Counterpoint data, Samsung had a 17% market share on televisions three years ago. Fell to 16% in 2023, and remained in those numbers in 2024. But. Tcl and Hisense are giving where it hurts the most. Samsung has managed to stay first, but the data is very clear about the path that the market is following. Samsung is falling 3.3% in distributed units In the first half of the year, while TCL and Hisense grow 6.3 and 2.6%. Both were about 10% three years ago, already at the end of 2024 they were already 14% and 12% share. And the problem for Samsung, despite being maintained, is that these manufacturers are taking away a lot of share on premium televisions, which are far away from the most profitable. Of 41% in this area at the end of 2023, Samsung fell to 29% at the end of 2023, while TCL and Hins fattened to forced marcheseven the first to overcome LG. They grow double digit in distributed units, but somewhat less in income, which indicates that they are flooding the market with cheaper televisions than competition. Samsung led in Minilad, last. The key, According to analyst Bob O’Brien From Counterpoint, it has to do with the choice: “Consumers have to choose between a smaller OLED TV or a larger minied television.” “An increasing number of consumers choose Minilad,” he says. According to Counterpoint, Samsung led in Minilad with his neo QLED from 2021 to 2024, until that year was surpassed by TCL and later by Hisense and Xiaomi. In 2025, Samsung is fourth in distributed units and third in income. They are not good news, but there are in regard to competitive technology. Samsung has put all the meat on the grill with its QD-OED, and is going very well. Samsung is beginning to dominate the juicy OLED market. The jewel of the crown in quality in the television market is the OLED and QD-OED panels. Until recently, LG was the absolute dominator on the market, marketing its best Woled matrices to rival companies such as Panasonic, Philips or Sony. However, in 2022, Samsung broke into the market with the innovation brought by nanoparticles to the market of self -subject panels. With the QD-Oled Samsung panels, it brought something even more important than its good extra shine, resistance and color volume. He brought competition. That caused Sony to choose him in front of LG as manufacturer of the panel of his best televisions, but he has also turned the televisions market: Samsung already sells more OLED teles than LG in the United Statesand already sells more oled teles than neo qledwhich is as they call his miniled. But there are more problems from China. The joy for the dominance of the OLED panels can last little. And it is that the Chinese company BOE, which is one of the largest OLED panel manufacturers on the planet, and that already supplies brands to brands like Apple, also It will enter the market for televisions components. Specifically, the DSCC consultant states that they are close to producing panels between 55 and 95 inches thanks to an investment of 9,000 million dollars in a new plant in Chengdú. The challenge is capital, but Samsung has been the first to demonstrate that the leader can be unbridled, as he did in 2006 with the sales of televisions in general, and in 2025 with the sale of OLED televisions in some regions, after having been outside the self -affair market for many years. The largest panel market, in the hands of TCL. After more than 30 years, Samsung He stopped manufacturing LCD panels in 2022 And he sold all his patents to CSOT, the panel manufacturing TCL subsidiary. The LG road has been the same: in 2024 they announced the sale of their division of LCD to CSOT, and This year they finished it. Although the OLED market is shooting in countries like China, standard LCD They continue to assume more than 88.45% of the market. A market that has remained TCL and BOE. And that in its most profitable part it will give them joys, because the estimates suggest that this year, the Minilad will exceed sales to the OLED of Samsung and LG. And despite LG and Samsung market, they do it with panels from Chinese manufacturers for the sale of their factories. The unexpected help from the United States. South Korea government is supporting Samsung and LG with subsidiesand the news that arrives from the United States favors them: there are American congressmen asking to include Boe in the “blacklist”. If the request thrives, lose the sale of panels to Apple and the possibility of entering the huge American television market can leave the company very touched. Outstanding | Samsung, Arthur Wang in Unspash In Xataka | If the question is how long the teles of our room will grow, the market speaks very clearly: until they do not

Tesla and Chinese brands are ahead

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Norway is the country where more electric cars are bought worldwide. If we obviously take into account its market share since in Europe countries such as Germany passes over it in terms of volume. He Government thrust It has been such that The electric car has settled with much as the best selling. In June 2025their sales reached more than 96% share And of the almost 19,000 units sold during that month, only 577 units had combustion engines. And, of them, just over a hundred had no electrification. Aware of the importance of supporting possible buyers, the Norway Auto Club It has been doing real autonomy tests to the most relevant electric cars and those that are launched. These are the results of the last exam. Tesla and China at the head The Norway Auto Club performs two tests a year, one in winter and one in summer. This time, 27 vehicles have been submitted to the exam and the general data obtained (which can be seen in this link) They have been good: 15 of them have overcome autonomy with WLTP cycle. The evidence that are done try simulate real conditions of the Norwegian average driver. They mostly run along secondary roads, with average speed of 70 km/h. Punctually, they touch the highway twice. When the car runs out of battery, they write down the number of kilometers performed. And in their tests there are two clear winners. Among those 15 cars that has achieved more autonomy above what was recorded in the WLTP cycle was the Tesla Model and, which has exceeded the approval barrier in 66 kilometers, registering 652 kilometers of real autonomy instead of the 582 expected kilometers. Among the 10 that have also added to Tesla Model 3, closing the list (+19 kilometers) but in between we find the Zeekr 7x, second with +52 kilometers, the Byd Tang, third with +42 kilometers, the mg S5, fifth with +27 kilometers, the Polestar 4 (of Chinese origin sharing chassis with zeekr and volvo) Seventh with +27 kilometers, and the Byd Sealion 7, ninth with +21 kilometers. That is, among the 10 cars that earn more autonomy Regarding the approved, two are Tesla cars and five others assemble Chinese technology. Only the Peugeot E-5008 (fourth with +28 km), the Volkswagen ID.7 GTX Tourer (Sixth with +27 km) and the BMW IX (eighth with +23 km) sneak in this list. Among the 12 that have obtained worse results losing autonomy, we find seven European or American cars. In addition, the KIA EV3, with a loss of 17 kilometers of autonomy with respect to what was marked by WLTP, is also found in this group. In this case, only the MG Cyberster (-14 km), the Hongqi EHS7 (-16 km), the Polestar 3 (-25 km) and the Volvo Ex90 (-32 km) are found in this group. Interestingly, the car that has lost the most autonomy is the Lucid Air, a luxury berlina that wants to shade the Tesla Model S, with a fall of 131 kilometers in front of what was expected by WLTP. However, it is the car that has traveled more kilometers between loads, covering 829 kilometers of the pull. The next most capable model was Tesla Model 3, with 721 real kilometers. The BMW IX and its 691 kilometers covered closes the podium. Photo | Norway Auto Club In Xataka | In 2017 Norway, it was proposed that 100% of the cars sold in 2025 were electric. Is about to get it

A quick look at the ten best -selling car brands in the world offers a dramatic conclusion: China has already won

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17.29 million. That is the amount of electric cars and plug -in hybrids that, according to Autovista24they were sold last year. Suppose we take all those cars and reduce them to ten. What brands would be the most popular? Surely, don’t surprise us to find Tesla, Byd or BMW, but what will get attention is that of those ten cars that we have in front, six are Chinese. Of course, it has all the meaning of the world. The cast. According to the data of EV volumeslast year the electric cars represented 62.5% of the total electrified vehicles sold globally. PHEV, AKA plug -in hybrids, 37.5%. It is a sensitive change compared to the previous year, when the percentages were 69.3% and 30.7%, respectively. Why does an electric car have less autonomy than the announcing The list. The crown, of course, is for China byd with a 22.2% market share. It follows, and from afar, Tesla with 10.3%. It is the maximum exponent of the Western electric car, since BMW, Volkswagen and Mercedes-Benz just add up to 8% between the three. The rest of the brands are from China, as reflected in the graph shared by Rest of the World: Global Electric Car market share | Image: Rest of the World Normal. That China leads this ranking is completely normal, especially if we take into account that, So far this year58.1% of electric car records and 70.1% of plug -in hybrids have been in China. In the United States, which is the second country in the ranking, the figures are 9.5% and 5.2%, respectively. Spain does not appear in the electric cars ranking, but in hybrids with 1.6%. China had, and has everything necessary to eat the electric car market. Has a government that offers incentives for adoptioneconomic resources that They are invested in high -level infrastructure, competitive prices derived from the two above factors, supply chains and, something important, The production of about 80% of lithium batteries. International expansion. The most obvious success case is that of Byd, which in just a few years He has managed to overcome Tesla In sales. In China, meanwhile, Tesla is the third best selling brand with a 5.9% share. Byd dominates with a 31.4% quota followed, very far from Wuling (6%). The next natural step was, of course, expanding to the rest of the world and that happens, in the first instance, through Europe. The company’s idea is that 50% of its sales come from our market, which is why it wants to establish factories in Hungary and Türkiye. Other brands such as Omoda, Jaecoo and Mg They have also opted strong for our borders. Best -selling electric cars worldwide | Image: Highway24 The best selling is still Tesla, but … The photo changes even more if we look The best -selling electric cars listbecause on that list only one brand competes (and strong) against China: Tesla. Elon Musk’s signature stays with gold and silver thanks to his Tesla Model and and Model 3that so far this year have been the best -selling Bevs. All others are signed by Chinese brands, highlighting Byd, Geely and, curiously, Xiaomi, whose Xiaomi Su7 It has been the sixth best -selling electric car of the year. Cover image | Byd In Xataka | The 35 cheapest electric cars that can be purchased (2025)

discounts of up to 51% in the best brands

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You may, out of necessity or whim, we are at the crossroads of wanting to change TV. No matter the reason that really takes us, although it is interesting to choose the time to do it. Take advantage of the best offers is key, since we can take a better television paying much less on the way. Now we have a new opportunity thanks to the offers of El Corte Inglés. Right now we can find discounts that go to 51% for several very interesting models of brands such as LG, Philips or Sony, among others. To make the task easier, we leave you below A selection of several outstanding offers: Philips 55pus8010/155 inches and with ambilight, for 399 euros. LG 65QNED85A6Cwith a diagonal of 65 inches and minied technology, by 999 euros. PANASONIC TV-65W80AEZwith 65 -inch diagonal and compatible with Dolby Vision, by 499 euros. SAMSUNG TQ85QN74FATXXCwith the neo -right technology of the South Korean firm, by 1,999 euros. Sony Bravia KD-75x85L75 inches and with very good gaming characteristics, by 1,599 euros. Philips 55pus8010/1 The first television we bring is this Philips, in its 55 -inch version. Betting on this brand is take Ambilight technology homeone that is ideal to increase immersion and to improve the way we have to watch content on TV. In addition to this, it is also compatible with Dolby Atmos. Its PVP is 699 euros, but now we have it reduced to the 399 euros. TV LED 139 cm (55 “) Philips Ambilight 55pus8010/12 UHD 4K, Dolby Atmos, Titan OS, Smart TV * Some price may have changed from the last review LG 65QNED85A6C We now change panel technology and size with this QMED smart tv, which also has A 65 -inch diagonal. From this TV we can expect a very good interpretation of colors and compatibility with Dolby Vision. Your operating system works very well and has very good gaming options. Of 1,349 euros that is its PVP, we have it available for 999 euros. TV QNED EVO MINILED AI 164CM (65 “) LG 65QNED85A6C, 4K SMART TV * Some price may have changed from the last review PANASONIC TV-65W80AEZ If we look for an option with QLED technology and have a rather affordable price, this Panasonic can fit us perfectly. It has a 65 -inch diagonalit is compatible with Dolby Vision and integrates the Amazon Fire TV operating system, which is quite comfortable to use. The best thing is undoubtedly its price: of 949 euros we have available for 499 euros. TV QLED 164 cm (65 “) Panasonic TV-65W80AEZ, UHD 4K, Dolby Vision, High Contrast, Smart TV * Some price may have changed from the last review SAMSUNG TQ85QN74FATXXC We now pass to Samsung with this neo Qled model, specifically this version with an 85 -inch diagonal. It is a film alternative to LG television that we have above, also ideal if we seek to have a TV to squeeze gaming (it is 144 Hz in fact). Besides, It has artificial intelligence to climb the image. Of 3,299 euros go on to cost 1,999 euros. TV NEO QLED MINI LED 214CM (85 “) SAMSUNG TQ85QN74FATXXC 4K AI UPSCALING PRO WITH ARTIFICIAL INTELLIGENCE SMART TV * Some price may have changed from the last review Sony Bravia KD-75x85L We close this selection of televisions on offer with a Sony Bravia in its 75 -inch version. Very good image fluency thanks to its 120 Hzgreat sound power and HDMI ports 2.1something we will appreciate if we match it with a PlayStation 5 Pro or one Xbox Series x. Comes with discouragement: of 2,799 euros that was its launch price, now it costs 1,599 euros. TV 75 “Sony Bravia KD-75x85L LED, Full Array Led, 4K HDR, Google TV, Smart TV, Bordes Without Borders * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Buying, Philips, LG, Panasonic, Samsung, Sony In Xataka | Better televisions in quality price: which to buy and 10 smart TV 4K recommended In Xataka | Guide not to lose you with the new televisions and panel technologies that will arrive this year

that of white brands

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Silent but overwhelming, White marks They have been gaining weight in the Spanish purchase basket for years. Also in summer. A report Recent of Kantar reveals that the teaching linked to large distributors, such as Mercadona or Alcampo, have become more and lighter in an industry until not so much linked to large manufacturers: that of ice cream. So much so that according to Kantar, white brands almost monopolize 70% of the market value. The big question is … How have they achieved it? A percentage: 68.5%. White brands, those associated with distribution chains such as Mercadona, Carrefour, Aldi or Alcampo, have more and more weight in one of the most visited supermarket sections in summer: that of ice cream. It shows it clearly a Kantar report revealed by The economist which reflects that the badges of the distributors have been imposed on brands with a long journey in the sector, such as frigo, dairy, maxibon or häagen-dazs, already monopolizing 68.5% of the market value. A key: the price. To understand the growing weight of white brands in the ice market, several keys must be handled. One of them, fundamental, is the price. A box can cost more or less depending on whether it is a brand associated with chains such as Carrefour or Mercadona or a traditional firm of the sector. For example, A tarrine Belgian chocolate Häagen-Dazs of 460 mml costs 7.29 euros while another of Carrefour Sensation with the same flavor and 500 ml is announced by 2.65. An American manufacturer boat with 460 ml of cheese cake with strawberry syrup slope 6.29 euroswhile a similar Eroski Seleqtia option of 390 g is sold by 4.35with what the kilo comes out 2.5 euros cheaper. The article may not be exactly the same and time to decide the purchase, other factors beyond the cost, such as the quality or perception of the brand, but the price difference plays a crucial role. Last year Aecoc ShopperView conducted a study that shows that rates are still the factor that opts for purchase decisions for 73% of the interviewees. Beyond ice cream. That white marks have gained land to large manufacturers such as Unilever, Nestlé or General Mills until almost 70% The market value is not explained only by the drift of the ice cream sector. The trend coincides with another equally important: the General expansion of the distributor brands in the shopping baskets. Other Recent reportalso of Kantar and disseminated by Expansionshows that in two decades, between 2003 and 2024, its value quota has been duplicated. Of supposing 20% ​​it has been touching 44%. That weight gain has come accompanied by A change in role of brands such as Auchan or Landing. After years of crisis and price increase, the distributor’s badges have managed to make a hole thanks to their aggressive cost policy, winning a quota that has not yielded either with inflation or the exit of the crisis. Ice cream leave an example, but not the only one. In 2023 A ALIMARKET study He showed that white brands had made almost 82% of the volume of sales in drugstore and perfumery. It matters what … and where. Another important factor is where we buy ice cream. The report De Kantar shows that last year 81.6% of the market value was monopolized by organized distribution chains, especially supermarkets and self -service stores. It is an overwhelming percentage and also shows a clearly ascending trend. Just four years ago that same footprint was 78.5%, several points lower. The operators specialized in discount gain ground and the hypermarkets, which monopolize 12.2% of the ice cream business. The phenomenon is interesting because that growing weight of supermarkets coincides with an expansion within the chain sector that stands out precisely for their commitment to white brands, which is known as specialized operators in short assortment. In 2024 Mercadona was the main market share signature of the country, with A weight of 26.6% in food distribution. IFA, Carrefour, Lidl, Eroski and Dia also stand out in the sector, with a wide range of distributor brands. The backdrop. Beyond what or where customers buy, the refrigerator industry faces a complex scenario at the doors of summer. The sector has been watching with concern months The increase of the coconut oil due to environmental factors in Southeast Asia, a challenge to which the climbing of the price of cocoa is added international A record speed In Spain. According to The latest data of the INE, ice cream are now 3.8% more expensive than a year ago, a percentage that almost doubles the general CPI, which last month stayed at 2%. If we look further back, before the pandemic, the average price of the liter of ice cream has become more expensive 33%. Images | Michel Stockman (UNSPLASH) In Xataka | A squirrel could cross Spain jumping from supermarket in supermarket: how we have obsessed with the purchase

Spain, white brand. Landowner and company are about to dethrone traditional brands

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Distributor brands have silently conquered Spanish baskets, from 20% in 2003 to 44% in 2024 without pause or truce, according to a Kantar study published in Expansion. This increase has been unstoppable, without distinguishing between years of economic crises and years of growth. Why is it important. This commercial third change transcends the typical flight to the cheap during crises. The White brand has evolved towards a premium differentiation strategy that has broken the traditional monopoly of the big brands. The context. The ascent has been unstoppable during these more than two decades, growing both in years of crisis (2008-2014, pandemia) and economic bonanza. Neither post-crisis recovery Recent inflation They have stopped their progress, dismantling the myth that they are temporary products. In figures: Lidl leads with 82.1% share. Mercadona follows with 74.5%. Carrefour seeks to move from 33% to 40% before 2026. Day already reaches 57%. In fact, Dia has redesigned more than 2,000 products to “enlorate raw materials” and create “own formulas.” Its purchasing director is clear: “We do not want to be the quality C, but the A”. It is the definitive jump of imitation to your own innovation. The trend. There are several phases in this growth: From 2003 to 2019, constant but moderate growth, around the annual point. From 2020 to 2022, brutal acceleration: +4.1 points in two years. Since 2022, rhythm consolidation, +2.7 points in two years. If the recent growth rate is maintained (1,3-1.4 annual points), the white brand would reach 50% between 2028 and 2029. And would overcome traditional brands in quota. Yes, but. The data suggest that we are close to a natural plateau. Few developed economies exceed 55-60% value share of the white brand, because there are always premium niches and categories where traditional brands maintain advantage (luxury, technological innovation, very specialized products). The money trail. The chains control the entire value chain: from the recipe to the linear, without intermediaries. This allows them to achieve higher margins while they offer quite competitive prices, a much more complicated equation for traditional brands. Spain approaches the German model, where The white brand has gone very much in the market Regarding other countries. Traditional brands will face their greatest existential threat: compete against those who control both the product and the sales channel. In Xataka | Mercadona is more profitable than ever and is also closing stores for the first time in years. It is a calculated strategy Outstanding image | Mercadona

The OCU is clear what are the best tire brands but, above all, it has a clear thing: which we should not buy

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The tire is the only element of the car that is in permanent contact with the ground. You don’t need to say much more to understand Your performance is vital When driving. Because a good tire (and correct maintenance) can be the difference between having an accident or not. Therefore, at the time of change tires It is especially important to take into account all benefits. Not only its duration, it is also important to be very clear Your performance in wet conditions or their noise. And we cannot put aside how they behave in very cold conditions, for example, we frequently go to ski or live in the mountain. In fact, decide between summer tires, some All Seasondirectly, changing the tires for some winter is one of the things that must be taken into account, such as We have told you in Xataka. Similarly, do not lose sight of the gums that allow you to save a few kilometer of autonomy if you have an electric car. Said all this, the OCU has its verdict. The best and worst tires in a complete list Although OCU herself has made these types of considerations in other analysis of her tires, in the publication of her latest study she has preferred to focus on the average results obtained on her performance tests during the last five years. The organization itself has reiterated on several occasions that you cannot compare tires of different dimensions and, in fact, You can find measures analysis on your own website. However, the study that You can find on your website Analyze the best and worst brands of the last five years depending on the data obtained during their tests. With these data has developed a list that discriminates to the “good”, “acceptable” and “bad” tires. This list has been prepared according to the valuation obtained, from 0 to 100. Below 50 points, the tires have received the “bad” rating. Between 50 and 60 points are considered “acceptable.” Above 60 points the tires are, for the OCU, “good.” Taking this into account, the best tire brand for the OCU is continental, which leads the table with 64 points out of 100. They are followed by Bridgestone (62), Dunlop (62) and Goodyear (61), which are the only brands that have received the qualification of pneumatic “good”. But, above all, it attracts attention The list of pneumatic “bad”. 10 brands of the 27 analyzed companies have not exceeded 50 points. Thus, according to the OCU criteria, they suspend (from better to worse note) Apollo, Nexen, Sava, Maxxis, Fulda, Unitoyal, Yokohama, Kleber, Laufenn and GT radial. In the list of “acceptable”, Pirelli (59) and Michelin (58) are the great brands that are left out of the list. Photo | Jimmy Nilsson Maleh In Xataka | The contamination of the tires is as serious as that of the engines. This company claims to have found the solution

The tariff war is causing Chinese consumers to buy Chinese brands. And the first victim is Apple

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A nationalist wind travels Electronics stores in China and is affecting foreign brand mobile sales. In March, foreign mobile distributions were reduced to almost half of one year to another, according to the China Academy of Information and Communications Technology (CAICT) cited by Reuters. This contraction has relegated Apple to fifth position in the Chinese market, with a 14.1 % share. Less than two years ago he was leader. Meanwhile, national manufacturers – vivo, oppo, xiaomi and, Above all, Huawei– They continue to register double digit growth, gaining ground both in the mid -range segment. Samsung’s decline, in perspective Samsung controlled almost 20% of the Chinese market in 2013a figure similar to its global participation. By 2023, that quota had fallen to 0.8%. This collapse was gradual but unstoppable: the South Korean brand went from being a dominant contender to an almost testimonial presence. Apple has resisted better than Samsung, but The decline is undeniable. Its distributions in China maintain a 14.1 % share in the first quarter of this year, which places it in fifth place behind the four large stores. To try to stop the trend He started offering discounts on the iPhone before serving one year in storesomething suspiciously unusual in its commercial policy. Little has to do with China’s ranking … … with the global: Especially in their kings. The phenomenon goes beyond technical characteristics or price. It is rooted in the change in consumption habits of Chinese citizens, increasingly inclined to support their own. Since 2022, the Ministry of Industry and Information Technology (MIIT) proposed a subsidy program for terminals below 6,000 yuan (about 830 euros), structurally favoring local manufacturers, who handle prices just below that barrier. To this is added the impact of the commercial war with the United States. Tariffs imposed by Trump and Technological War They have reinforced nationalist bias: The consumer perceives the foreign product as less desirable. A similar case occurred with Samsung after The deployment of the Thaad antimisile system In South Korea in 2015. Then, the Anticorean feeling triggered the rejection of its products in China. Now try to return to the Chinese market with His galaxy c (The ‘C’ is for ‘China’), but it seems a complicated return. Huawei, with his turn towards self -sufficiency and not only towards competition against the rest, is a perfect example of the materialization of Xi Jinping’s technological doctrine. Huawei resurfaced from the ashes of US sanctions, not only recovering market share but Building its parallel ecosystem. Apple and Samsung, the two world leaders of mobile telephony, have a problem of difficult solution in China. It is not only to scratch market share, but to articulate a credible value proposal in an environment where the foreign brand condition is, today, competitive disadvantage. Its price strategy, alliances with operators and product adaptation will be key to a possible reconquest. In Xataka | Just when the batteries were breaking all the records came the ultra-infinity mobiles. China has a lesson for them Outstanding image | ABODI VESAKARAN in UnspashXataka

The Chinese brands promised them very happy plagiarizing the design of the Vespa. They ran into a problem: it’s “art”

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There are many copies of motorcycles. And even more with the Arrival of Chinese motorcycles to the market. In fact, there are European manufacturers allowing the Chinese to copy their design to continue earning money: It is a long history. But there is a manufacturer whose design is specially protected: we talk about Vespa. A motorcycle with copyright. Every vehicle manufactured and registered in the EU enjoys 25 years of protection for its design. If you want to go further, you have to register it as creative and artistic work. This is the case of Vespawho enjoys 70 years of author protection since the death of his creator, Corradino d’A Ascanio. This happened in 1981, so the VESPA design is protected until 2051. It is recognized as a work of art, and in case of plagiarism it can be fought before justice, as explained in Motorpasion. It is just what happened, with a bad start. In 2014, Vespa denounced before European justice a Plagiarism committed by Zhejianga Chinese manufacturer who claimed as his the design of a clonic scooter to spring 125. Four years later, in 2019, the General Court of the European Union determined that the intellectual property rights of Piaggio (brand after Vespa) had not been violated on this scooter, and dismissed the appeal. “Since the relevant public that can buy lifts has a high level of attention, it will consider that the style, lines and appearance that characterize the vespa lx sterine are different, from the visual point of view, of those of the Zhejiang lift. Due to the different impressions that the two struts produce, there is no risk of confusion by the relevant public.” According to The initial resolutionthe Intellectual Property Office of the European Union (EUIPO) failed in favor of a Chinese manufacturer who was clearly copying the design of the original VESPA. A subjective interpretation. The Vespa case is governed by European Copyright Lawwhich protects the designs during the aforementioned 25 years, and for the protection of intellectual property of up to 70 years for the creation of original work. One of the main problems of this law is that, in the case of vehicles, there is no absolute framework that supports the possible plagiarism. Everything falls to the Court’s own interpretation, which will determine or not whether there has been an infraction or not of the law. The pillars in which the Industrial Property Code They are the novelty, the creative character and artistic value, elements with an very high subjective load. But he who follows her, gets her. Vespa did not give up the evidence that a Chinese brand were plagiarizing its design. Piaggio resorted to the Court’s decision and, four years later, he got the authority determine that Vespa’s pattern is “unmistakable and cannot be replicated”revoking your previous decision. Image: Motorpasion It is not Vespa’s first legal battle. Already in 2020, in full legal battle against Zhejiang, Grupo Piaggio denounced one of the brands that presumed in the eicma of Milan of their new scooters. One among which was A practically identical model to spring 125. The bikes ended up being removed from the stands of the manufacturers, and not to say that their sale in Europe is completely prohibited. So far, anyone who has dared to copy Vespa, has ended his scooter outside the market. Not the only work of art. Piaggio is the only manufacturer that registered Vespa as the work of art, but in the automobile world there have been some cases. The Porsche 911 is one of themdefending its iconic form in multiple judgments. Other iconic models, such as Ferrari 250 Gtothey were also considered as a work of art after legally facing Ares Desingcompany that wanted to market a model replica. Despite the protection granted by the vehicle as a work of art, this is not a common practice in the automobile world, even in the luxury vehicle. Replicas are still alive. Although legally the Vespa cannot be copied, its design continues to “inspire” numerous brands. Among them, the Spanish Velca. Beyond the similarity in the name, the manufacturer is expanding in Spain with scooters that inevitably remember Vespa. It is not its own design, it comes from China, and is shared with many other brands. Another separate issue is that Piaggio did not want to face the numerous replicas that continue to exist in the market. Who wants a Land Rover … having a Land Wind. Reasonable similarities. Beyond engaging in judgments whose resolution nobody ensures (of not having claimed, Vespa would continue with their clones more alive than ever at the beginning), manufacturers can do little about copies. In the world of the car, Chinese copies are the order of the day, and In most cases nothing happens. In the most rocambolesque cases, such as MV Augusta (one of the most exclusive luxury manufacturers of motorcycles), have come to ally with Chinese giants like QJ Motors to create replicas of the original models. Reason? Al become Chinese manufacturers, let them sell a cheaper substitute and collect benefits. Image | Vespa In Xataka | We have visited the Shenzhen falsification market: China is at another level when it comes to copying other products

The more and less reliable car brands of 2025, in a graphic dominated by Japan and with a surprise: Tesla

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Buying a car is A authentic headache. It is logical if we consider that, usually, after the house, the purchase of a car is the greatest expense we make. There are many variables to take into account (motorization, securitymore or less screens …) and something that should be seen are the lists of the most reliable cars. There are several, Like those of Consumer Reports Or JD Power, who help us make the decision. And, precisely, in this graph elaborated by Visual Capitalist We have the list of the most reliable brands of 2025 according to one of these databases. JD Power. First of all, let’s see the context of this company. Founded in 1968, it has been specialized in handling big Databases that collect consumer data in various industries. One of them is that of the car, where they analyze all those data to prepare reports with achievements such as the discovery of a defect in the design of the rotary engines of Mazda in 1973, something that forced the company to remedy. In the automobile segment, they publish several lists, being one of them that includes the general degree of satisfaction of the owners of the different brands. On this occasion, it focuses on the United States, but as is the case in the Consumer Reports lists, although the US market is slightly different from the European, many of the brands and models are common in both markets. PP100. To understand the list, you have to know that the number of problems per 100 vehicles is detailed (problems per 100 or PP100) after three years of property. For example, in the Last year listJD Power collected the response of more than 30,500 people from cars bought in 2021 and, after three years, detailed the problems belonging to nine categories: Abroad Inside Seating Driving experience Air conditioning/air conditioning Controls Infoentrate system Engine Driving aids The best. Going to the list, we have a recurring company in the first position: Lexus. In different consumer surveys, Toyota’s luxury brand has been crowned as the company that has the most degree of satisfaction among its customers. In this case, although it has more errors than in the list last year, it continues in first position. The American Buick is the second and, thirdly, Mazda advances to Toyota. Nothing surprising: Japan continues to lead in the high satisfaction positions, but others like General Motors manage to sneak because they have varied the most with respect to the previous period. The biggest changes. Precisely, there are several changes in the list marked by that improvement or worsening in front of the 2024 survey. Mazda is one of the one that improves the most with respect to the last year, reducing its PP100 by 24 points. Ford reduced it at 31 points and Tesla starred in the biggest change by reducing it by 43 points. There are also changes worse, such as that of the aforementioned Toyota, Alfa Romeo, Hyundai, Acura or Jeep, something that surprises less if we see recent movements of the company in American territory, with policies that are not liking and other determining factors for this list. Worse. The really interesting, beyond the brands whose reputation improves or worsens in recent months, is the fact that, globally, the average errors per 100 vehicles has reached, according to JD Power, its highest average since 2009. This is curious because it was the year immediately later to the financial crisis of 2008 and the manufacturers may cut in components, but cars analyzed in 2024 They are built during the Covid-19 pandemic, which points to a correlation between a crisis moment and an increase in vehicle failures. More technology, more problems. The more options a device has, the more possibilities there is something fail. It is something that surely you have heard: do not buy you a washing machine because it surely fails more than a washing machine and a separate dryer (insert the example you want with a microwave-shock or whatever). Well, in the case of cars, according to JD Power reports, half of the main problems of the entire industry are related to the great novelty of recent years: integration with smartphones and systems ANdroid Auto and Apple Carplay. In fact, in surveys, 56% of users claim that they have not noticed improvements even after updates and that, the more software related to the Infoentrate It has the car, there is more likely that something fails. Obviously, Millions of cars are sold a year And many have that integration, but also owners or solutions such as Android Automotive and the units that fail represent a small percentage. But, in an industry that becomes more and more in this and Use of screens (With brands that are already reculating), It is normal for more mistakes of this type to appear. Choosing a car now does not go only motor or design, but also of stability in the software, and it is convenient that we keep it in mind when choosing. Images | Visual Capitalist In Xataka | There is a clear winner with the 25% tariffs to the car: it is called byd and represents everything that China has to win

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