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The brands are turning in the electricity. Porsche and Audi will return to combustion because nobody wants to buy them

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We do not know the future and that encourages us to be anchored in the past. The electric car brings more power and greater control over it, a wilder acceleration or cars that will end up being more effective in curve. With the weight of the current sports, it is not surprising that we begin to see very similar figures in weight … and much better if we talk about the weight/power relationship with respect to the combustion models. Byd, in fact, has just demonstrated that The future of the hyperdeportivo is electricsweeping Bugatti and becoming the Yangwang U9 in the fastest car in the world. A long time ago, the McMurtry Spéirling I left ridiculous The acceleration of any car with combustion engine. And, despite everything, the sports electric car is still not pending. We do not know if it is a matter of time, if cars like the future RENAULT 5 TURBO 3E They will break schemes and become an immediate classic. But until then, the combustion car offers sensations that the electric car cannot match. For some those Sensations They are different. For others, they are clearly better. Anyway, there is evidence: the sports electric car does not finish convincing. And that is causing the plans to electrify these models are delayed. The best example is the future Porsche 718. A car that had to make the leap to the electric whole and that, however, will have a version of combustion. And that, with rebound, will lead us to a future Audi Deportivo that will also mount combustion engine. Porsche collects cable (and passing, Audi benefits) “We want to meet the new market realities and change customer demands. We have seen a clear drop in the demand for exclusive battery electric cars, and we are taking it into account.” The words are from Oliver Blume, CEO of Porsche, in a call to investors collected by The Autopian. They arrive to confirm a change of strategy. Future Porsche 718, classic central motor sports and the entrance range to the company will continue to offer, at least in their most expensive options, combustion engines. The news is the confirmation of what began to be an open secret: the future Porsche 718 will not be only electric as He had defended until now by the company. The movement arrives just when it is also confirmed that the Porsche Cayenne will not jump into the electrical exclusive. It is a strong change in strategy since The good initial results of the Porsche Taycan They had served the Germans to boost their electrical strategy. However, China has turned its back on the company And it has broken much of this strategy. Along the way he has confirmed that wealthy customers who have access to their combustion cars … They are not making the jump to the electric. So much so that the Porsche Macanwhich was sold as an exclusively electric model, could have a combustion brother in 2028 according to Jalopnik. Of course, we will have to see on what basis because The PPE on which the macan sits Current only admits completely electric models. When we analyzed the new Porsche Macan Electric we already counted that it was a really interesting car. It was an effective car, a brute force and a surprising curve step for its height and size. But he had a but: That car had a V6 gasoline engine before. And convince who enters the world Porsche that now that engine is electric … is very complicated. The basic problem for Electric Deportivo is that cars are much more than numbers. In social networks it is repeated as a mantra that “Who knows how to handle an Excel buys an electric car”. And yes, it’s true If you are looking for a “affordable” car for day to daywith a lower expense in “fuel”, a savings in maintenance over the years, tax benefits in taxes … But none of that is taken into account when one buys a central motor biplaza. That is why a Mazda MX-5 continues to transmit sensations that no other car transmits with just over 100 hp. That driver profile values ​​the sound of the car, the thrust when it goes up or the touch of a manual gearbox. Yes, a quartz clock is usually more precise than automatic but the buyer values ​​the “artisanal” work under the sphere. Yes, a digital camera is more versatile and easy to use than an analog but the Feeling To load the reel and “feel” the mechanics in the hands goes far beyond the megapixels. These cars are mere whim toys And, as such, they do not attend to rational factors. You can talk about numbers but that is only the continent, not the content. Given this diatribe, the brands that are indissoluble of this driving experience have it hard complicated. Especially those more “earthly.” Ferrari either Lamborghini It has a higher bandwidth to transfer to its customers the possible fines that reach it in the future, Porsche does not have so much room to transfer this cost to the customers. Especially in the most “affordable” models. That is why a two -speed future has been raised. It is no accident that Combustion models of the Porsche 718 are identified with the top range versions. That will help sell the most expensive versions because they will deliver a inaccessible driving experience for the vast majority of drivers. But, it will even be relatively inaccessible even for those who can buy a Porsche. This future Porsche 718 gives the company air. As they explain in The cars.net podcast Joan Dalmau and Juan Carlos Grande, companies have made efforts to advance a solid range against a horizon in 2035 without combustion engines. But they need to continue earning money and in Europe the client has not embraced the electric car at the expected rhythm. In this business niche, problems are even more serious because, as we said, rationality is … Read more

Five models to study Apple, Samsung and other brands

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There is nothing left for the school, so if instead of a laptop, or as a complement, you are looking for a good tablet, in this article we have gathered five models that can be very practical for the study. Of course, we have made a selection of models that, at least, offer good performance. iPad Air M3 by 649 eurosa very versatile Apple tablet thanks to its powerful chip that we even find in laptops. Samsung Galaxy Tab S10 Fe by 449.10 euros By adding it to the cart, a good purchase option that includes a S Pen. Xiaomi Pad 7 by 329 eurosa screen tablet that offers a 3.2K resolution. iPad Mini (A17 Pro) by 569 eurosa perfect tablet if what you are looking for is comfort when carrying it in a backpack. Huawei Matepad 11.5 s by 269 eurosa tablet with 256 GB of storage. iPad Air M3 If what you are looking for is a tablet that has excellent performance, the iPad Air M3 It is one of the best options in the list. Its price is 649 euros And where the most stands out is in its M3 chip We also see in some Apple computers, which ensures good power and excellent performance, in addition to compatibility with Apple Intelligence. It has one 11 -inchweighs 460 grams and is compatible with many Apple accessories and other brands. * Some price may have changed from the last review Samsung Galaxy Tab S10 Fe On the other hand, if what you are looking for is a tablet with Android operating system, here Samsung has a lot to say with his tablet Samsung Galaxy Tab S10 Fewhich is located in Mediamarkt of offer by 449.10 euros By adding it to the cart. This 11 -inch tablet has a weight of 497 grams and its battery supports fast charge of 45w. Includes slot for MicroSD cards up to 2 TB and its processor is the exynos 1580. Samsung Galaxy Tab S10 Fe (128 GB) * Some price may have changed from the last review Xiaomi Pad 7 If we talk about good quality-price, the Xiaomi Pad 7 It is a most interesting model. Right now he is on offer in many stores, and for 329 euros You have it in Mediamarkt. Mount a 11.2 -inch screen with 3.2K resolution and compatibility with Dolby Visionits processor is the Snapdragon 7+ Gen 3weighs 500 grams and its battery supports fast charge of 45W. In addition, it incorporates speakers that are compatible with Dolby Atmosa plus especially to see multimedia content. * Some price may have changed from the last review iPad Mini (A17 Pro) But if what you prioritize is weight and size, iPad Mini (A17 Pro) You may be interested, since 569 euros We talk about a tablet that incorporates a 8.3 -inch screen And that has a 293 grams weight. In addition, it comes with the A17 Pro chip, which also offers good performance, it is also compatible with Apple Intelligence and various Apple accessories and other brands. iPad Mini (A17 Pro, 128 GB) * Some price may have changed from the last review Huawei Matepad 11.5 s Although the Huawei Matepad 11.5 s It does not have Google’s services, since its operating system is Harmonyos, it is a good choice for everything it offers: by 269 euroswe talk about a tablet with 11.5 -inch IPS screen which has 256 GB of storage, it is quite thin (6.2 mm), its weight is 510 grams and its panel offers both a 2,8k resolution as a soda rate of up to 144 Hz. Huawei Matepad 11.5 s (256 GB) * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Pedro Aznar In Applesfera, Apple, Samsung, Xiaomi, Huawei In Xataka | Best Ultrabooks: Which buy and 13 Light Portables Recommended from 300 to 2500 euros In Xataka | Best gaming laptops. Which buy and eight computers recommended from 770 to 3,000 euros

The food industry is living its highest price drop since 2014. There is a clear suspect: white brands

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Manufacturers in the food sector are living an interesting phenomenon. They go up Industry prices in general, Upload the CPIgo up What they pay consumers in stores when they buy food and yet The rates That applies the food industry have been in free fall for almost a year. Moreover, the sector is facing its highest price decrease since early 2014. Behind that apparent nonsense there is a clear suspect: the effect of white brands and The fight that is getting rid of supermarkets. We explain ourselves. A percentage: 3.3%. Among the many indicators that periodically publishes the INE there is one that helps us better understand a key link of trade, which connects industry with the chain of distributors that take their merchandise to stores. The so -called Industrial Price Index (IPRI) records the oscillations in the right prices in That “first stage” of “internal market”, when the articles leave the factories and do not yet incorporate other added expenses, such as transport, marketing or VAT. Your approach is different from that of IPCwhich takes into account the prices paid by consumers. The INE calculates the IPRI for large sectors every month and sometimes the indicator leaves us some surprise, as happened in June, when it showed an annual fall of the 3.3% In the food industry. What does that mean? That month food manufacturers decided to reduce their rates. Why is it important? For what that percentage means. What reveals to us is a Price drop In the food industry, an adjustment of the rates with which the products leave the factory. The most curious thing is that this fall is not the dominant tonic in the industrial sector. On the contrary. Even beverage manufacturers saw in June how their industrial prices experienced A 2.7% rise. He IPRI General registered one 0.8% rise and if We go down to detail We observed that the indicator rose in most industrial branches. It only retreated in oil refinement, the chemical, metallurgical sector … and food. The annual IPC rate, which reflects the prices paid by consumers, also It was positive: In June it rose 2.2%. If we talk about the specific IPC of non -alcoholic foods and beverages of the purchase basket, it also grew 2.8%. It matters what … And imports when. If we look back, to the context, we observe two interesting data. The first is that the price index of the food industry has already a few months adjusting down. In June he scored a variation of -3.3%, but in May he had already done -2.7%and in April 2.2%. Actually the indicator has been going back. The second fact that we must take into account is that the food industry I had a decade without registering such a pronounced price drop. To find a major year -on -year drop, you have to go back to February 2014. What is the reason? The million dollar question. In a context of industrial inflationwith energy, a 3.5% And the increasing industrial prices, why do those in the food sector descend? In An article in which he delves into that phenomenon, Javier Romera, from The economisthe remembered yesterday that the reduction of the industry arrives in a context marked by a crucial factor: the rise of white brands and their growing competition In supermarkets. THE GREAT PULSE OF THE SECTOR. The industry price adjustment therefore coincides with a key moment for manufacturers, marked by the pulse with supermarket chains and The growing weight that white marks have (those of the distributor itself, such as Auchan, Hacondado or Seleqtia). All this also after years marked by a deep inflationary crisis that has made the big chains that manage supermarkets try to contain prices. The phenomenon is not new and Manuel Morales, manager of the IFA group, in An interview with The economist: “If they don’t react, brands are dead.” His notice, he remembered, comes in a context in which white brands have a greater weight in the linear of supermarkets. “Already almost 50% add up and will continue to grow because they have increased quality and differentiating prices is increasing,” Morales foreshadowed. With that backdrop, the food industry has begun to Cut your profitability. In the first quarter it stood at 6.81% after falling for the first time since 2022. Does the white mark grow so much? Yeah. Last year Promarca presented A report which shows that in just a five years, between 2018 and 2023, the presence of white -branded goods in supermarkets increased by 13%. The opposite path followed the articles sold with the brand of its manufacturer, which during that same period they retreated 23%. Promarca represents manufacturers and is therefore interested in, but their report provides a valuable track. Promarca estimates that in a five years they have disappeared from the super more than 3,600 Products marketed by manufacturers outside the distribution chains while theirs, those of the white brand, added 1,800 only in the feeding and hygiene sections. The calculation was made after analyzing six large chains. The Statista platform estimates that the market share of the white brands grew between 2005 and 2015, fell for a few years and would rebound again in 2019 until they were in 2024 in about 46%. Other studies consider that their mark on the linear of supermarkets is greater and already exceeds 50%. Images | Arno Senoner (UNSPLASH) and Alcampo In Xataka | The favorite ice cream in Spain are from Mercadona and have no “brand”. And there is a Valencian company making gold with them

Chinese manufacturers are eating historical brands

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Samsung carries 19 years being the manufacturer more televisions sell worldwide. In 2006 he snatched the leadership from LG, which years before had done the same with Sony. Since then, South Korea has sent in this market happening to what Japan was at the time. The situation is close to changing. What’s happening. The television market is moving like never before. In 2022, TCL surpassed LG as the second largest manufacturer in the world. Hisense managed to tie in market share and The following year he surpassed him. But LG is not the only South Korean who is feeling the power of Chinese manufacturers. According to Counterpoint data, Samsung had a 17% market share on televisions three years ago. Fell to 16% in 2023, and remained in those numbers in 2024. But. Tcl and Hisense are giving where it hurts the most. Samsung has managed to stay first, but the data is very clear about the path that the market is following. Samsung is falling 3.3% in distributed units In the first half of the year, while TCL and Hisense grow 6.3 and 2.6%. Both were about 10% three years ago, already at the end of 2024 they were already 14% and 12% share. And the problem for Samsung, despite being maintained, is that these manufacturers are taking away a lot of share on premium televisions, which are far away from the most profitable. Of 41% in this area at the end of 2023, Samsung fell to 29% at the end of 2023, while TCL and Hins fattened to forced marcheseven the first to overcome LG. They grow double digit in distributed units, but somewhat less in income, which indicates that they are flooding the market with cheaper televisions than competition. Samsung led in Minilad, last. The key, According to analyst Bob O’Brien From Counterpoint, it has to do with the choice: “Consumers have to choose between a smaller OLED TV or a larger minied television.” “An increasing number of consumers choose Minilad,” he says. According to Counterpoint, Samsung led in Minilad with his neo QLED from 2021 to 2024, until that year was surpassed by TCL and later by Hisense and Xiaomi. In 2025, Samsung is fourth in distributed units and third in income. They are not good news, but there are in regard to competitive technology. Samsung has put all the meat on the grill with its QD-OED, and is going very well. Samsung is beginning to dominate the juicy OLED market. The jewel of the crown in quality in the television market is the OLED and QD-OED panels. Until recently, LG was the absolute dominator on the market, marketing its best Woled matrices to rival companies such as Panasonic, Philips or Sony. However, in 2022, Samsung broke into the market with the innovation brought by nanoparticles to the market of self -subject panels. With the QD-Oled Samsung panels, it brought something even more important than its good extra shine, resistance and color volume. He brought competition. That caused Sony to choose him in front of LG as manufacturer of the panel of his best televisions, but he has also turned the televisions market: Samsung already sells more OLED teles than LG in the United Statesand already sells more oled teles than neo qledwhich is as they call his miniled. But there are more problems from China. The joy for the dominance of the OLED panels can last little. And it is that the Chinese company BOE, which is one of the largest OLED panel manufacturers on the planet, and that already supplies brands to brands like Apple, also It will enter the market for televisions components. Specifically, the DSCC consultant states that they are close to producing panels between 55 and 95 inches thanks to an investment of 9,000 million dollars in a new plant in Chengdú. The challenge is capital, but Samsung has been the first to demonstrate that the leader can be unbridled, as he did in 2006 with the sales of televisions in general, and in 2025 with the sale of OLED televisions in some regions, after having been outside the self -affair market for many years. The largest panel market, in the hands of TCL. After more than 30 years, Samsung He stopped manufacturing LCD panels in 2022 And he sold all his patents to CSOT, the panel manufacturing TCL subsidiary. The LG road has been the same: in 2024 they announced the sale of their division of LCD to CSOT, and This year they finished it. Although the OLED market is shooting in countries like China, standard LCD They continue to assume more than 88.45% of the market. A market that has remained TCL and BOE. And that in its most profitable part it will give them joys, because the estimates suggest that this year, the Minilad will exceed sales to the OLED of Samsung and LG. And despite LG and Samsung market, they do it with panels from Chinese manufacturers for the sale of their factories. The unexpected help from the United States. South Korea government is supporting Samsung and LG with subsidiesand the news that arrives from the United States favors them: there are American congressmen asking to include Boe in the “blacklist”. If the request thrives, lose the sale of panels to Apple and the possibility of entering the huge American television market can leave the company very touched. Outstanding | Samsung, Arthur Wang in Unspash In Xataka | If the question is how long the teles of our room will grow, the market speaks very clearly: until they do not

Tesla and Chinese brands are ahead

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Norway is the country where more electric cars are bought worldwide. If we obviously take into account its market share since in Europe countries such as Germany passes over it in terms of volume. He Government thrust It has been such that The electric car has settled with much as the best selling. In June 2025their sales reached more than 96% share And of the almost 19,000 units sold during that month, only 577 units had combustion engines. And, of them, just over a hundred had no electrification. Aware of the importance of supporting possible buyers, the Norway Auto Club It has been doing real autonomy tests to the most relevant electric cars and those that are launched. These are the results of the last exam. Tesla and China at the head The Norway Auto Club performs two tests a year, one in winter and one in summer. This time, 27 vehicles have been submitted to the exam and the general data obtained (which can be seen in this link) They have been good: 15 of them have overcome autonomy with WLTP cycle. The evidence that are done try simulate real conditions of the Norwegian average driver. They mostly run along secondary roads, with average speed of 70 km/h. Punctually, they touch the highway twice. When the car runs out of battery, they write down the number of kilometers performed. And in their tests there are two clear winners. Among those 15 cars that has achieved more autonomy above what was recorded in the WLTP cycle was the Tesla Model and, which has exceeded the approval barrier in 66 kilometers, registering 652 kilometers of real autonomy instead of the 582 expected kilometers. Among the 10 that have also added to Tesla Model 3, closing the list (+19 kilometers) but in between we find the Zeekr 7x, second with +52 kilometers, the Byd Tang, third with +42 kilometers, the mg S5, fifth with +27 kilometers, the Polestar 4 (of Chinese origin sharing chassis with zeekr and volvo) Seventh with +27 kilometers, and the Byd Sealion 7, ninth with +21 kilometers. That is, among the 10 cars that earn more autonomy Regarding the approved, two are Tesla cars and five others assemble Chinese technology. Only the Peugeot E-5008 (fourth with +28 km), the Volkswagen ID.7 GTX Tourer (Sixth with +27 km) and the BMW IX (eighth with +23 km) sneak in this list. Among the 12 that have obtained worse results losing autonomy, we find seven European or American cars. In addition, the KIA EV3, with a loss of 17 kilometers of autonomy with respect to what was marked by WLTP, is also found in this group. In this case, only the MG Cyberster (-14 km), the Hongqi EHS7 (-16 km), the Polestar 3 (-25 km) and the Volvo Ex90 (-32 km) are found in this group. Interestingly, the car that has lost the most autonomy is the Lucid Air, a luxury berlina that wants to shade the Tesla Model S, with a fall of 131 kilometers in front of what was expected by WLTP. However, it is the car that has traveled more kilometers between loads, covering 829 kilometers of the pull. The next most capable model was Tesla Model 3, with 721 real kilometers. The BMW IX and its 691 kilometers covered closes the podium. Photo | Norway Auto Club In Xataka | In 2017 Norway, it was proposed that 100% of the cars sold in 2025 were electric. Is about to get it

A quick look at the ten best -selling car brands in the world offers a dramatic conclusion: China has already won

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17.29 million. That is the amount of electric cars and plug -in hybrids that, according to Autovista24they were sold last year. Suppose we take all those cars and reduce them to ten. What brands would be the most popular? Surely, don’t surprise us to find Tesla, Byd or BMW, but what will get attention is that of those ten cars that we have in front, six are Chinese. Of course, it has all the meaning of the world. The cast. According to the data of EV volumeslast year the electric cars represented 62.5% of the total electrified vehicles sold globally. PHEV, AKA plug -in hybrids, 37.5%. It is a sensitive change compared to the previous year, when the percentages were 69.3% and 30.7%, respectively. Why does an electric car have less autonomy than the announcing The list. The crown, of course, is for China byd with a 22.2% market share. It follows, and from afar, Tesla with 10.3%. It is the maximum exponent of the Western electric car, since BMW, Volkswagen and Mercedes-Benz just add up to 8% between the three. The rest of the brands are from China, as reflected in the graph shared by Rest of the World: Global Electric Car market share | Image: Rest of the World Normal. That China leads this ranking is completely normal, especially if we take into account that, So far this year58.1% of electric car records and 70.1% of plug -in hybrids have been in China. In the United States, which is the second country in the ranking, the figures are 9.5% and 5.2%, respectively. Spain does not appear in the electric cars ranking, but in hybrids with 1.6%. China had, and has everything necessary to eat the electric car market. Has a government that offers incentives for adoptioneconomic resources that They are invested in high -level infrastructure, competitive prices derived from the two above factors, supply chains and, something important, The production of about 80% of lithium batteries. International expansion. The most obvious success case is that of Byd, which in just a few years He has managed to overcome Tesla In sales. In China, meanwhile, Tesla is the third best selling brand with a 5.9% share. Byd dominates with a 31.4% quota followed, very far from Wuling (6%). The next natural step was, of course, expanding to the rest of the world and that happens, in the first instance, through Europe. The company’s idea is that 50% of its sales come from our market, which is why it wants to establish factories in Hungary and Türkiye. Other brands such as Omoda, Jaecoo and Mg They have also opted strong for our borders. Best -selling electric cars worldwide | Image: Highway24 The best selling is still Tesla, but … The photo changes even more if we look The best -selling electric cars listbecause on that list only one brand competes (and strong) against China: Tesla. Elon Musk’s signature stays with gold and silver thanks to his Tesla Model and and Model 3that so far this year have been the best -selling Bevs. All others are signed by Chinese brands, highlighting Byd, Geely and, curiously, Xiaomi, whose Xiaomi Su7 It has been the sixth best -selling electric car of the year. Cover image | Byd In Xataka | The 35 cheapest electric cars that can be purchased (2025)

discounts of up to 51% in the best brands

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You may, out of necessity or whim, we are at the crossroads of wanting to change TV. No matter the reason that really takes us, although it is interesting to choose the time to do it. Take advantage of the best offers is key, since we can take a better television paying much less on the way. Now we have a new opportunity thanks to the offers of El Corte Inglés. Right now we can find discounts that go to 51% for several very interesting models of brands such as LG, Philips or Sony, among others. To make the task easier, we leave you below A selection of several outstanding offers: Philips 55pus8010/155 inches and with ambilight, for 399 euros. LG 65QNED85A6Cwith a diagonal of 65 inches and minied technology, by 999 euros. PANASONIC TV-65W80AEZwith 65 -inch diagonal and compatible with Dolby Vision, by 499 euros. SAMSUNG TQ85QN74FATXXCwith the neo -right technology of the South Korean firm, by 1,999 euros. Sony Bravia KD-75x85L75 inches and with very good gaming characteristics, by 1,599 euros. Philips 55pus8010/1 The first television we bring is this Philips, in its 55 -inch version. Betting on this brand is take Ambilight technology homeone that is ideal to increase immersion and to improve the way we have to watch content on TV. In addition to this, it is also compatible with Dolby Atmos. Its PVP is 699 euros, but now we have it reduced to the 399 euros. TV LED 139 cm (55 “) Philips Ambilight 55pus8010/12 UHD 4K, Dolby Atmos, Titan OS, Smart TV * Some price may have changed from the last review LG 65QNED85A6C We now change panel technology and size with this QMED smart tv, which also has A 65 -inch diagonal. From this TV we can expect a very good interpretation of colors and compatibility with Dolby Vision. Your operating system works very well and has very good gaming options. Of 1,349 euros that is its PVP, we have it available for 999 euros. TV QNED EVO MINILED AI 164CM (65 “) LG 65QNED85A6C, 4K SMART TV * Some price may have changed from the last review PANASONIC TV-65W80AEZ If we look for an option with QLED technology and have a rather affordable price, this Panasonic can fit us perfectly. It has a 65 -inch diagonalit is compatible with Dolby Vision and integrates the Amazon Fire TV operating system, which is quite comfortable to use. The best thing is undoubtedly its price: of 949 euros we have available for 499 euros. TV QLED 164 cm (65 “) Panasonic TV-65W80AEZ, UHD 4K, Dolby Vision, High Contrast, Smart TV * Some price may have changed from the last review SAMSUNG TQ85QN74FATXXC We now pass to Samsung with this neo Qled model, specifically this version with an 85 -inch diagonal. It is a film alternative to LG television that we have above, also ideal if we seek to have a TV to squeeze gaming (it is 144 Hz in fact). Besides, It has artificial intelligence to climb the image. Of 3,299 euros go on to cost 1,999 euros. TV NEO QLED MINI LED 214CM (85 “) SAMSUNG TQ85QN74FATXXC 4K AI UPSCALING PRO WITH ARTIFICIAL INTELLIGENCE SMART TV * Some price may have changed from the last review Sony Bravia KD-75x85L We close this selection of televisions on offer with a Sony Bravia in its 75 -inch version. Very good image fluency thanks to its 120 Hzgreat sound power and HDMI ports 2.1something we will appreciate if we match it with a PlayStation 5 Pro or one Xbox Series x. Comes with discouragement: of 2,799 euros that was its launch price, now it costs 1,599 euros. TV 75 “Sony Bravia KD-75x85L LED, Full Array Led, 4K HDR, Google TV, Smart TV, Bordes Without Borders * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Buying, Philips, LG, Panasonic, Samsung, Sony In Xataka | Better televisions in quality price: which to buy and 10 smart TV 4K recommended In Xataka | Guide not to lose you with the new televisions and panel technologies that will arrive this year

that of white brands

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Silent but overwhelming, White marks They have been gaining weight in the Spanish purchase basket for years. Also in summer. A report Recent of Kantar reveals that the teaching linked to large distributors, such as Mercadona or Alcampo, have become more and lighter in an industry until not so much linked to large manufacturers: that of ice cream. So much so that according to Kantar, white brands almost monopolize 70% of the market value. The big question is … How have they achieved it? A percentage: 68.5%. White brands, those associated with distribution chains such as Mercadona, Carrefour, Aldi or Alcampo, have more and more weight in one of the most visited supermarket sections in summer: that of ice cream. It shows it clearly a Kantar report revealed by The economist which reflects that the badges of the distributors have been imposed on brands with a long journey in the sector, such as frigo, dairy, maxibon or häagen-dazs, already monopolizing 68.5% of the market value. A key: the price. To understand the growing weight of white brands in the ice market, several keys must be handled. One of them, fundamental, is the price. A box can cost more or less depending on whether it is a brand associated with chains such as Carrefour or Mercadona or a traditional firm of the sector. For example, A tarrine Belgian chocolate Häagen-Dazs of 460 mml costs 7.29 euros while another of Carrefour Sensation with the same flavor and 500 ml is announced by 2.65. An American manufacturer boat with 460 ml of cheese cake with strawberry syrup slope 6.29 euroswhile a similar Eroski Seleqtia option of 390 g is sold by 4.35with what the kilo comes out 2.5 euros cheaper. The article may not be exactly the same and time to decide the purchase, other factors beyond the cost, such as the quality or perception of the brand, but the price difference plays a crucial role. Last year Aecoc ShopperView conducted a study that shows that rates are still the factor that opts for purchase decisions for 73% of the interviewees. Beyond ice cream. That white marks have gained land to large manufacturers such as Unilever, Nestlé or General Mills until almost 70% The market value is not explained only by the drift of the ice cream sector. The trend coincides with another equally important: the General expansion of the distributor brands in the shopping baskets. Other Recent reportalso of Kantar and disseminated by Expansionshows that in two decades, between 2003 and 2024, its value quota has been duplicated. Of supposing 20% ​​it has been touching 44%. That weight gain has come accompanied by A change in role of brands such as Auchan or Landing. After years of crisis and price increase, the distributor’s badges have managed to make a hole thanks to their aggressive cost policy, winning a quota that has not yielded either with inflation or the exit of the crisis. Ice cream leave an example, but not the only one. In 2023 A ALIMARKET study He showed that white brands had made almost 82% of the volume of sales in drugstore and perfumery. It matters what … and where. Another important factor is where we buy ice cream. The report De Kantar shows that last year 81.6% of the market value was monopolized by organized distribution chains, especially supermarkets and self -service stores. It is an overwhelming percentage and also shows a clearly ascending trend. Just four years ago that same footprint was 78.5%, several points lower. The operators specialized in discount gain ground and the hypermarkets, which monopolize 12.2% of the ice cream business. The phenomenon is interesting because that growing weight of supermarkets coincides with an expansion within the chain sector that stands out precisely for their commitment to white brands, which is known as specialized operators in short assortment. In 2024 Mercadona was the main market share signature of the country, with A weight of 26.6% in food distribution. IFA, Carrefour, Lidl, Eroski and Dia also stand out in the sector, with a wide range of distributor brands. The backdrop. Beyond what or where customers buy, the refrigerator industry faces a complex scenario at the doors of summer. The sector has been watching with concern months The increase of the coconut oil due to environmental factors in Southeast Asia, a challenge to which the climbing of the price of cocoa is added international A record speed In Spain. According to The latest data of the INE, ice cream are now 3.8% more expensive than a year ago, a percentage that almost doubles the general CPI, which last month stayed at 2%. If we look further back, before the pandemic, the average price of the liter of ice cream has become more expensive 33%. Images | Michel Stockman (UNSPLASH) In Xataka | A squirrel could cross Spain jumping from supermarket in supermarket: how we have obsessed with the purchase

Spain, white brand. Landowner and company are about to dethrone traditional brands

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Distributor brands have silently conquered Spanish baskets, from 20% in 2003 to 44% in 2024 without pause or truce, according to a Kantar study published in Expansion. This increase has been unstoppable, without distinguishing between years of economic crises and years of growth. Why is it important. This commercial third change transcends the typical flight to the cheap during crises. The White brand has evolved towards a premium differentiation strategy that has broken the traditional monopoly of the big brands. The context. The ascent has been unstoppable during these more than two decades, growing both in years of crisis (2008-2014, pandemia) and economic bonanza. Neither post-crisis recovery Recent inflation They have stopped their progress, dismantling the myth that they are temporary products. In figures: Lidl leads with 82.1% share. Mercadona follows with 74.5%. Carrefour seeks to move from 33% to 40% before 2026. Day already reaches 57%. In fact, Dia has redesigned more than 2,000 products to “enlorate raw materials” and create “own formulas.” Its purchasing director is clear: “We do not want to be the quality C, but the A”. It is the definitive jump of imitation to your own innovation. The trend. There are several phases in this growth: From 2003 to 2019, constant but moderate growth, around the annual point. From 2020 to 2022, brutal acceleration: +4.1 points in two years. Since 2022, rhythm consolidation, +2.7 points in two years. If the recent growth rate is maintained (1,3-1.4 annual points), the white brand would reach 50% between 2028 and 2029. And would overcome traditional brands in quota. Yes, but. The data suggest that we are close to a natural plateau. Few developed economies exceed 55-60% value share of the white brand, because there are always premium niches and categories where traditional brands maintain advantage (luxury, technological innovation, very specialized products). The money trail. The chains control the entire value chain: from the recipe to the linear, without intermediaries. This allows them to achieve higher margins while they offer quite competitive prices, a much more complicated equation for traditional brands. Spain approaches the German model, where The white brand has gone very much in the market Regarding other countries. Traditional brands will face their greatest existential threat: compete against those who control both the product and the sales channel. In Xataka | Mercadona is more profitable than ever and is also closing stores for the first time in years. It is a calculated strategy Outstanding image | Mercadona

The OCU is clear what are the best tire brands but, above all, it has a clear thing: which we should not buy

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The tire is the only element of the car that is in permanent contact with the ground. You don’t need to say much more to understand Your performance is vital When driving. Because a good tire (and correct maintenance) can be the difference between having an accident or not. Therefore, at the time of change tires It is especially important to take into account all benefits. Not only its duration, it is also important to be very clear Your performance in wet conditions or their noise. And we cannot put aside how they behave in very cold conditions, for example, we frequently go to ski or live in the mountain. In fact, decide between summer tires, some All Seasondirectly, changing the tires for some winter is one of the things that must be taken into account, such as We have told you in Xataka. Similarly, do not lose sight of the gums that allow you to save a few kilometer of autonomy if you have an electric car. Said all this, the OCU has its verdict. The best and worst tires in a complete list Although OCU herself has made these types of considerations in other analysis of her tires, in the publication of her latest study she has preferred to focus on the average results obtained on her performance tests during the last five years. The organization itself has reiterated on several occasions that you cannot compare tires of different dimensions and, in fact, You can find measures analysis on your own website. However, the study that You can find on your website Analyze the best and worst brands of the last five years depending on the data obtained during their tests. With these data has developed a list that discriminates to the “good”, “acceptable” and “bad” tires. This list has been prepared according to the valuation obtained, from 0 to 100. Below 50 points, the tires have received the “bad” rating. Between 50 and 60 points are considered “acceptable.” Above 60 points the tires are, for the OCU, “good.” Taking this into account, the best tire brand for the OCU is continental, which leads the table with 64 points out of 100. They are followed by Bridgestone (62), Dunlop (62) and Goodyear (61), which are the only brands that have received the qualification of pneumatic “good”. But, above all, it attracts attention The list of pneumatic “bad”. 10 brands of the 27 analyzed companies have not exceeded 50 points. Thus, according to the OCU criteria, they suspend (from better to worse note) Apollo, Nexen, Sava, Maxxis, Fulda, Unitoyal, Yokohama, Kleber, Laufenn and GT radial. In the list of “acceptable”, Pirelli (59) and Michelin (58) are the great brands that are left out of the list. Photo | Jimmy Nilsson Maleh In Xataka | The contamination of the tires is as serious as that of the engines. This company claims to have found the solution

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