amazon

Amazon is discounting the Pixel 10 at the Spring Sale Party and also giving you something very useful: this wireless charger

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The Amazon Spring Sale Party has already started and if you are looking for a mobile phone, one of the ones that has been successful for a long time is the Google Pixel 10which you can now get for 599 euros and with a wireless charger Gift Pixelsnap. Additionally, we encourage you to take a look at our live from Xatakaso you can discover the new offers that Amazon is unlocking. Google Pixel 10 128GB with Pixelsnap charger The price could vary. We earn commission from these links A best-selling mobile now at an unbeatable price If you are wondering if It’s a good time to buy the Google Pixel 10this offer from Amazon comes to prove that yes, since it has now reached its historical minimum price. He Google Pixel 10 It is a high-end mobile phone that has been successful for some time for several reasons. One of them is your 6.3 inch screenwhich make it a smartphone that fits easily in your pocket and can be easily operated with one hand. The processor it mounts is the Google Tensor G5which offers good performance. Regarding its battery, it supports fast charging wired at 30W and wireless at 15W. And so you can make the most of the wireless, now in this Amazon campaign it comes with the Pixelsnap charger as a gift. Another section in which this mobile stands out is photography. Its triple rear camera is made up of one 48 MP main lensaccompanied by a 13 MP wide angle and a 10.8 MP 5x telephoto. Finally, another thing that should be highlighted about this Google mobile is that works under pure Android operating system and the brand guarantees updates to said operating system for seven years. ⚡ IN SUMMARY: Google pixel 10 offer today ✅ THE BEST Your photographic system: Few phones of the same price as this Pixel can fight against it in the photography section. An operating system that lasts for years: Having pure Android is one of the main hallmarks of Google phones and they guarantee updates for years (seven, specifically). ❌ THE WORST The screen can be improved… Although it is true that the Google Pixel 10 has a good screen, we miss that it is not LTPO. 💡 BUY IT IF… You want a cell phone to take good photos without having to spend the almost 1,000 euros that high-end terminals from other brands usually cost. ⛔ DON’T BUY IT IF… Obviously, the only significant drawback that this mobile has is that it works with Android, so if you don’t want a terminal with this operating system, you have no choice but to go for a iPhone. Some accessories that may interest you for this Google Pixel 10 Pixelsnap Case for Google Pixel 10 The price could vary. We earn commission from these links Google Pixel Buds 2a – Wireless Earbuds with Active Noise Cancellation The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Pepu Ricca (Xataka) and Google In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Amazon increases its investment in Spain to 33.7 billion euros. All, of course, for data centers

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amazon has announced that will expand your investment in data centers in Spain, and this amount will now reach 33.7 billion euros in total. Today’s announcement adds 18 billion euros to the 15.7 billion euros of investment announced by 2024. Amazon is going more in Spain. The company has taken advantage of the Mobile World Congress in Barcelona for an announcement that significantly reinforces its strategy in our country. The announcement highlights that there are plans to build facilities for manufacturing, storage and something interesting: server recycling in Spain. The promise of employment. Amazon’s forecast is that this Amazon Web Services (AWS) region, which reinforces its location in Aragónwill contribute 31.7 billion euros to Spain’s total GDP until 2035. They estimate that it will contribute “the equivalent of 29,900 full time jobs on average annually in local companies.” Of that figure, there will be 6,700 full-time jobs derived from Amazon’s direct investment in various areas such as data center operationsemployees of AWS providers, or workers who build the facilities. Supply chain. This investment includes an important part of the business consisting of facilities dedicated to the supply chain. These facilities, according to Amazon, will theoretically generate 1,800 jobs in Aragon. Thus, there will be a factory dedicated to the assembly and final testing of the servers, a logistics warehouse and a facility for the manufacturing and repair of AI servers. Let’s talk about energy… Amazon has not given too many details about what the energy and water needs that these data centers will have. However, it does indicate that they have committed to achieving net zero carbon emissions by 2040. To do this they are investing in 100 solar and wind projects across Spain, including seven new solar farms. According to their data, AWS data centers in Aragon have offset their electricity consumption with 100% renewable energy since opening in 2022. It remains to be seen if that is enough to prevent the Spanish electrical infrastructure, already saturated, from bursting. …and water. There is also talk about how AWS is going to face the water consumption of these centers: “AWS is also committed to returning more water to communities than it uses in its direct operations by 2030. By 2024, AWS had reached 53% of that goal. In Aragon, AWS supports five water projects with an investment of 17.2 million euros.” A pinch of capex. That investment is certainly part of the planned capex that Amazon has estimated for 2026. The total figure is 200,000 million dollarsa notable increase from the 131.8 billion dollars of capex in 2025. Thus, those 18 billion euros ($21.11 billion) at the current exchange rate represent just over 10% of that capex. AWS is doing (very well). Amazon may not be standing out for having its own AI model, but it certainly has value in its cloud infrastructure. In it fourth quarter of 2025 AWS’s revenue was $35.6 billion, achieving the most notable year-over-year growth (24%) in the last three years. It is evident that investment in infrastructure at a global level is working right now, and Spain has benefited from that momentum. In Xataka | Amazon is negotiating to invest 50 billion in OpenAI. The money would go in through the door and out through the window.

Amazon is discounting high-end mobile phones, sound bars and more with discounts of more than 40%: the best deals today

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Amazon has become one of these online stores that we first turn to when we want to buy something. If you are looking for deals on technological devices, these are the best technology deals on Amazon that we found today, February 24. WiFi 6 system Cudy ZX3000 2 by 122.19 euros: Allows you to connect up to more than 200 devices. smart plug Tenda Beli SP3 by 5.99 euros– Compatible with Alexa and Google Assistant. sound bar Ultimea Poseidon D60 by 171.47 euros: with a power of 410 W and Dolby Atmos. Wireless headphones Google Pixel Buds Pro 2 by 149 euros: with noise cancellation and up to 30 hours of autonomy. smartphone Huawei Pura 80 Pro: 6.8 inches and with telephoto lens. Cudy ZX3000 2 WiFi 6 System Nowadays, having a good Internet connection at home is essential since we have a multitude of devices connected (mobilestablets, computers, smart TVs and even some appliances). To receive the best signal, a good WiFi 6 system is a solution. Now, on Amazon you can get this one on sale cudy ZX3000. It has gone from costing 229.90 euros to 122.19 euros. Its 2.5 Gbps multi-gigabit WAN port offers Ethernet speeds, ideal for Internet connections faster than 1 Gbps. Allows connect more than 200 devices And if there is something it stands out for, it is its easy configuration. CUDY AX3000 2.5G Wi-Fi 6 Mesh System, 3-Pack The price could vary. We earn commission from these links Tenda Beli SP3 smart plug If you want to control any device in your home remotely, even if you are away from home, this smart plug from Tenda is one of the essential bargains on Amazon today. Normally it costs around 10 euros, but now it has a 40% discountbeing able to buy it for 5.99 euros. To control it, you can use the app available for smartphones. Thanks to this smart plug you can schedule schedules and timers and it has an away from home mode that will be very useful when you are on vacation, for example. Likewise, it stands out for being compatible with Alexa and Google Assistant. Tenda Beli SP3 Wi-Fi Smart Plug The price could vary. We earn commission from these links Ultimea Poseidon D60 Soundbar Do you want to set up your own home theater and are looking for a sound bar good, pretty and cheap? This Ultimea one is now a bargain on Amazon, thanks to the 43% discount that has been applied. Now you can get it for 171.47 euros. This is best selling sound bar on Amazon and it is a 5.1 channel model. It offers an RMS power of 410 W and has Bluetooth 5.3 connectivity. It is compatible with Dolby Atmos and also incorporates HDMI eARC. ULTIMEA Poseidon D60 5.1 Sound Bar with Dolby Atmos The price could vary. We earn commission from these links Google Pixel Buds Pro 2 wireless headphones Google’s Pixels have become one of the most successful smartphone models lately. The brand also has wireless headphones and they are now very well priced. On Amazon, you can get these Google Pixel Buds Pro 2 with 100 euros discountsince they have gone from costing 249 euros to 149 euros in these moments. These wireless headphones from Google have noise cancellation and are small, light and comfortable. Your brain is Tensor A1 chipwhich has Artificial Intelligence. They also incorporate conversation detection and their battery offers up to 30 hours of autonomy. Google Pixel Buds Pro 2 – Wireless Earbuds with Active Noise Cancellation The price could vary. We earn commission from these links Huawei Pura 80 Pro smartphone If you are looking for a mobile high-end, this Huawei Pura 80 Pro It is a terminal that you can now get discounted on Amazon. It has gone from costing 1,099 euros to 899 euros in these moments. The Huawei Pura 80 Pro stands out for its ultra-illuminated camera with telephoto lensmaking it a perfect mobile phone to take good photos. Its screen is 6.8 inches and its design is very elegant. Regarding its battery, it supports fast charging SuperCharge 100W wired and 80W wireless. HUAWEI Pura 80 Pro Mobile Smartphone, 12GB+512GB The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Javier Penalva (Xataka), Google, Huawei, Ultimea, Tenda and Cudy In Xataka | Home alone: ​​buying guide for smart devices to take care of your home when you go on vacation In Xataka | Best iPhones. Which one to buy and recommended models based on budget, tastes and quality-price

Ariane 64 debuts with large Amazon payload in orbit

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Putting large payloads into low orbit is not just a technical issue, it is also a strategic decision. When the figure is around 20 tons, it is easy to think about Falcon 9than SpaceX, but that is not the only possible path. Europe has just demonstrated this with the operational debut of Ariane 64, the most powerful version of Ariane 6which has already completed a real mission and has successfully deployed 32 satellites of a constellation into orbit. First flight. The VA267 mission It took off today, February 12, from the Guiana Space Center and marked the operational debut of the aforementioned rocket. As confirmed by ArianeGroupthe launcher successfully placed the payload into orbit and completed the mission after 1 hour and 54 minutes.” The result not only validates the performance of the new launcher in real conditions, it also inaugurates the first of 18 missions that Amazon has contracted with Arianespace. The version with four lateral thrusters. Within the Ariane 6 family, Ariane 64 is the configuration designed for the most demanding missions in terms of mass and cargo volume. This places its capacity at around 20 tons towards low Earth orbit, approximately double what Ariane 62 allows with two lateral thrusters. That jump explains its role in large-scale commercial deployments, such as entire satellite constellations. In addition, the program foresees additional performance increases throughout the year with the introduction of new engines P160C in the solid fuel lateral thrusters. Ariane 64 on the launch pad before mission VA267 Three first times. VA267 brought together several premieres in a single release and all of them define the leap in scale of the new European system. ArianeGroup first identifies the inaugural use of Ariane 64 in its four-sided booster configuration, which made it possible to deploy the aforementioned more than 30 satellites into orbit. Added to this is the first use of the 20-meter fairing, designed to protect the dispenser during the initial phases of the flight and which places the total height of the launcher at 62 meters. Previous missions with the 14-meter hull and Ariane 62 were around 56 meters. Choreography in orbit. Beyond the visible milestones, the mission required a precise sequence after liftoff to ensure the safe release of the satellites. As we can see in the official broadcastthe launcher detached from the side thrusters and fairing in the first minutes of flight, after which the upper stage assumed orbital insertion through carefully timed ignitions. The deployment began approximately 90 minutes after launch and was extended during sequential releases. Satellite deployment in live broadcast Evolution of Project Kuiper. The deployment is part of a broader space infrastructure plan. Amazon Leo, evolution of the previous one Project Kuiperis conceived as a low-orbit satellite system intended to provide fast, low-latency internet to communities far from conventional networks. With the new thirty satellites in orbit, the total rises above 200, bringing the company closer to its goal of global connectivity. Turning point for European access to space. With the first flight of Ariane 64 carried out as planned and the satellites already deployed, the new launcher leaves the technical validation stage behind and enters effective service. The real test begins now, when operational continuity becomes as relevant as initial success. Images | ArianeGroup In Xataka | Venus has always seemed to us to be one of the least interesting planets. That just changed thanks to a discovery

We believed Amazon was already spending too much on AI. Your answer to Wall Street: spend even more

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The honeymoon between AI and Wall Street is over. Amazon knows this very well, having just received that dreaded “we have to talk” message from investors with a drop of more than 10% in its shares yesterday. It seemed that the stock markets rewarded the fact that companies They invested absurd amounts of money in AI. It is just what Amazon announced yesterday, but that strategy has had a totally negative response in the markets. what has happened. Amazon presented yesterday financial results for the last quarter of 2025. Revenue grew by 14% and net profit by 6%, modest figures that were not very popular. But above all, I did not like that Amazon announced that it estimated a capex (capital expenditure) of $200 billion in 2026 in AI. Amazing. Wall Street used to reward, now it punishes. In 2025, that capex was $131 billion, and Amazon is determined to continue betting everything on AI. Before, investors rewarded that audacity. Now they are punishing her: the shares plummeted 11% “after hours“, and it will be today when those actions start with that reflected fall. We want return on investment. That market reaction is not an isolated event. Amazon’s fall comes just hours after Microsoft or Google suffered similar falls. The market before valued the potential of AIbut now he demands return on investment more than ever and has become impatient. Big Tech had operated with a blank check, but when revenue forecasts fall short of estimates, optimism evaporates. Income grows, yes, but not that much. The real problem is the imbalance between capex and revenue growth. AWS grew a spectacular 24% in revenue, but spending is growing at an even greater rate. Google, Amazon and Microsoft are trapped in a kind of infrastructure “arms race”: the first one to stop spending loses, and that is a big problem. He who does not risk, does not gain. Amazon CEO Andy Jassy explained that “this is an extraordinarily rare opportunity to forever change the size of AWS and Amazon as a whole. (…) We are going to invest aggressively to be the leaders.” It is a speech identical to that Mark Zuckerberg said a few months ago when he said he was willing to lose hundreds of billions on AI: not investing them would be worse for Meta. But Amazon is much more than AI. There is another disturbing element in this huge bet by Amazon. The reality is that the company has many expensive fronts. From the Kuiper satellite network to compete with Starlink to the robotization of its Whole Foods logistics and other areas. When adding AI to the equation, the math doesn’t seem to work out. Optimism ends. Historically, large technology companies have taken advantage of the optimism of the market and investors to justify spending forecasts completely unrelated to their income. In 2026, with the macroeconomic situation of “we no longer like risk” —tell it to bitcoin— and the pressure for profitability, “free optimism” has disappeared. If you are going to spend like crazy, you have to raise like crazy too. Amazon is doing well, AI is not. This total commitment to AI is preventing us from seeing that the rest of Amazon’s businesses are doing very well. Online sales grew by 10% and advertising grew by a notable 23%. E-commerce, the cornerstone on which Amazon was built and operates, is funding the AI ​​party, but it is turning into a bottomless pit. Like Qatar’s GDP. According to the world bankQatar’s GDP in 2024 was $219 billion. That Amazon invests almost the same in AI data centers alone is dizzying. It is the same thing that we said yesterday about Google, which also projected a capex of 135 billion dollars by 2026. The figures are no longer dizzying: they are crazy. Beware, obsolescence. And all that investment can end up wasted, especially because there is an implicit risk in the data centers that are built: in three or five years they could become obsolete if the architecture of AI chips changes radically. It is bread for today, and hunger for tomorrow… without counting the energy factor or the water consumption. Xataka | While Silicon Valley seeks electricity, China subsidizes it: this is how it wants to win the AI ​​war

These are the best technology deals we have found on Amazon today, February 3

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If you have been wanting to renew some of your technological devices or purchase new ones for some time, to expand your assortment of personal technology, today is a good time to get the best devices at the best price. amazon It is one of those stores where you can find good technology offers and these are the best deals we have found today, February 3. Ring Intercom Audio by 44.99 euros: with two-way communication and Alexa. Smart TV Hisense 55E63QT by 296.65 euros: 4K UHD and with Dolby Vision. laser projector XGIMI Horizon 20 by 1,439 euros: 4K and with Google TV. Virtual reality glasses Meta Quest 3S by 299 euros: with 128 GB and up to 2.5 hours of autonomy. sound bar Ultimea Apollo S50 2025 by 99.99 euros: compact and 4.1 channels. Ring Intercom Audio Amazon has a series of technological devices ideal for starting to create your connected home. The Ring Intercom Audio is one of them and now has a available 44% discount on Amazon. You can buy it for 44.99 euros. The Ring Intercom Audio is a device that is used to improve your home’s intercom. It allows you to know (through the app) who is calling the intercom and open it without having to get up. Comes with Alexa integrated and also allows you to create virtual guest keys, so that whoever you want can open the portal at the established time. The price could vary. We earn commission from these links Hisense 55E63QT Smart TV If you are looking for a good, pretty and cheap TV, this one from Hisense is a bargain now on Amazon. Its usual price is 419 euros but now it is available for 296.65 eurosthus obtaining a savings of almost 30%. This TV mounts a 55-inch panel with 4K UHD resolution and refresh rate of 60 Hz. It is compatible with Dolby Vision and it comes with a specific mode for games and another for sports. It runs under the VIDAA operating system and supports voice control. Hisense 55E63QT – UHD 4K Smart TV 55 Inch The price could vary. We earn commission from these links XGIMI Horizon 20 Laser Projector If you would like to watch your movies and series in a big way at home, this XGIMI laser projector is a good device to achieve this. It is laser type and has a discount of 230 euros. It has gone from costing 1,699 euros to 1,439 euros. This Horizon 20 from XGIMI is a projector laser with 4K resolution and that comes with Google TV. is able to project up to 300 inches and has a refresh rate of 240 Hz and 3,200 lumens. XGIMI Horizon 20 Laser Projector The price could vary. We earn commission from these links Meta Quest 3S virtual reality glasses The Meta Quest 3S are mixed reality glasses that you can now buy at a discount on Amazon. Before they cost 329.99 euros, but now you can get them with a 9% discountby 299 euros. This Meta Quest 3S On sale they come with 128 GB of storage and have a processor Qualcomm Snapdragon XR2 Gen 2. Its battery offers a range of up to 2.5 hours and allows you to play video games and content from the main streaming platforms. The price could vary. We earn commission from these links Ultimea Apollo S50 2025 Sound Bar Are you looking to improve the sound of your TV without spending a lot? Now, on Amazon, you can get this 4.1-channel sound bar from Ultimea for less than 100 euros (specifically 99.99 euros). Is the best selling in this store right now and before it cost almost 150 euros. As we have already said, this sound bar 4.1 channel offers 200 W RMS power and features VoiceMX technology. In addition, it incorporates a wired subwoofer and presents a compact size. In the connectivity section, it comes with ARC, optical, AUX, USB ports and also Bluetooth 5.3 connectivity. ULTIMEA Apollo S50 2025 4.1ch TV Sound Bar with Subwoofer The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Freepik, Ring (Amazon), Ultimea, Hisense, Meta and XGIMI In Xataka | Home alone: ​​buying guide for smart devices to take care of your home when you go on vacation In Xataka | Best surveillance cameras: which one to buy and 11 recommended models for indoors, outdoors, babies and pets

Amazon is negotiating to invest 50 billion in OpenAI. The money would go in through the door and out through the window.

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Amazon CEO Andy Jassy is in talks with Sam Altman to close an investment of up to $50 billion in OpenAI. He has revealed it The Wall Street Journal and has confirmed it CNBC referring to his own sources. The deal could close in a matter of weeks as part of a record $100 billion funding round that would skyrocket OpenAI’s valuation to $830 billion. Today there are only fourteen listed companies in the world with a higher valuation. And none among the unlisted ones. Why is it important. Amazon would become the largest investor in the round, surpassing the 30 billion negotiated by another old acquaintance of technological mega-investments, SoftBank. And it does so just two months after OpenAI reached a valuation of half a billion dollars. Between the lines. Amazon has an important alliance with Anthropic from 2023that is, with the direct rival of OpenAI. AWS is its primary cloud provider, and in October inaugurated an 11 billion data center campus exclusively for Anthropic in Indiana. Betting at the same time on two companies that are so competitive with each other sounds like a paradox, but it is not so much if we think of Amazon as one of the sellers of picks and shovels in the AI ​​gold rush. They don’t care who finds the nuggets because they charge for the tools. The money trail. In addition to Amazon’s 50 billion, NVIDIA is negotiating to invest 20 billion and Microsoft “several billion more.” The three companies sell OpenAI just what it needs to exist: chips and computing capacity in data centers. Yes, but. This circular scheme is not going unnoticed and has raised more than one eyebrow: Amazon basically ensures itself many years of guaranteed income (at least as long as OpenAI does not go bankrupt, something no one can afford) while diversifying risks by also betting on Anthropic. Just in case. In detail. Although nothing has been leaked that could take it for granted, this investment could perfectly include clauses for OpenAI to adopt the AWS own chips. Or that Amazon sells ChatGPT Enterprise subscriptions to its enterprise customers. It will be through parallel business channels. OpenAI has insane costs with the dark clouds caused by the arrival of Gemini 3 and its great reception. So they are considering ways to sustain capital-devouring growth, such as the much-rumored IPO. The context. a few days ago, Amazon announced the layoff of 16,000 employees “office”, not warehouse or logistics. It is their second round of layoffs for them after 14,000 in October. In total, 30,000 casualties. Meanwhile, it has projected investments that already total 125 billion by 2026 in data centers alone. There is no other large technology company with such a high spending projection. It is a contradiction that has an overwhelming logic: if with AI you are going to be able to do more with fewer jobs, you choose to cut salaries to allocate them to investment. Go deeper. This movement is another nail in the… pattern: big technology companies no longer compete so much to develop the best AI but to control the infrastructure that supports it. Whoever has control of data centers and chips will have control of the business. Regardless of which chatbot succeeds. Featured image | Dima Solomin In Xataka | There was a time not too long ago when the future of supermarkets seemed like Amazon Go. Now Amazon Go is dead

With the new Amazon pack you will not have to connect the Fire TV Stick to the power

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Fire TV Sticks work by connecting them to an HDMI port on your TV and a power outlet, but What if we skip this last step? There is an accessory that allows you to do this, and Amazon has now included it in a new pack that sells for 44.99 euros and that also includes a Fire TV Stick HD. Fire TV Stick HD + Mission Cables Adapter The price could vary. We earn commission from these links A new Fire TV Stick HD pack Mission Cables is a brand that manufactures accessories for some of Amazon’s devices, such as the portable battery for Echo Dot or, in this case, the adapter for the Fire TV Stick. This last accessory allows us to skip the step of connecting the dongle to a power outlet, and It does it through a USB-A port on the television. It is ideal if we have few power outlets nearby or if we simply have a power strip (or do not have one directly) occupied by other devices, something that can be common if we have the TV, a sound bar or the router connected. The adapter is Compatible with all Fire TV Sticks (although nothing is mentioned about the Fire TV Stick 4K Select), so if you are interested in buying it on Amazon it has a price of 24.99 euros. As for the Fire TV Stick HDthis is a model aimed at televisions that do not offer 4K resolution and are not compatible with Dolby Vision or Dolby Atmosalthough it can perfectly be used on any television that at least has an HDMI port. Integrate the voice assistant Alexa and it comes with a remote that has shortcut buttons to apps like YouTube or Netflix. You may also be interested Amazon Fire TV Stick 4K Plus, compatible with Wi-Fi 6, Dolby Vision, Dolby Atmos and HDR10+ The price could vary. We earn commission from these links Amazon Kindle Colorsoft Signature Edition (latest generation) | With color screen, self-adjusting front light, wireless charging and long battery life | 32GB The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Enrique PerezAmazon In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best Amazon Fire TV. Which one to buy and recommended models to convert your TV into a smart TV depending on use

Amazon Go and Amazon Fresh stores seemed like the future of commerce. Now they all close

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Amazon has announced the definitive closure of its 57 Amazon Fresh stores and its 15 Amazon Go establishmentsending a decade of experiments to reinvent physical shopping. Fresh They were classic supermarkets, but with technological touches. Go They were stores without cashiers where you entered, took products and left: sensors and cameras charged you automatically. The only staff was the replacement staff. Why is it important. This is Amazon’s most visible failure in its attempt to move its e-commerce dominance to the physical world. A company that has made a success of selling everything online has not been able to sell basic products in physical stores while being profitable. The context. Go opened in 2018, Fresh in 2020. Both represented the futuristic vision of retail: cutting-edge technology, extreme automation and a clear obsession with eliminating friction. Amazon has admitted that it “has not created a distinctive customer experience with the right economic model.” An elegant way of saying that they have not found enough clients willing to pay the extra cost of all that innovation. Yes, but. Amazon is not abandoning the food sector. Now it’s going to convert some locations into Whole Foods, the chain he bought in 2017. Whole Foods has more than 550 stores, has grown 40% in sales and will open one hundred new stores. In addition, Amazon is also already delivering food at home in 5,000 cities in the United States. Between the lines. These closures say a lot about the impressive technology that these stores had: not even it can compensate for a mediocre proposal. Amazon Go eliminated queues, but perhaps that did not solve much if its real competitors did not have a problem there. Of course, “Just Walk Out” technology now operates in 360 third-party stores and more than 40 Amazon fulfillment centers. As is often the case, innovation survives where it makes economic sense. The failure of Go and Fresh was seen coming for a long time. The pattern. History repeats itself. Amazon has closed physical bookstores, stores pop-up and now also these concepts. Each closing tells the same story: mastering online does not make you a good offline seller. Especially if you aim for profitability. Bezos built his empire by eliminating intermediaries and friction at Amazon, but the physical supermarket has friction for a few reasons: people want to touch the fruit, compare products, decide on the fly… Human behavior cannot always be improved by algorithmic efficiency. Go deeper. The failure contrasts with that of other technological giants that in one way or another have managed to dominate the retail. Apple dominates its stores because it sells an experience, not just its products. And Tesla controls its points of sale because the electric car requires a certain evangelization. Amazon tried to apply its e-commerce formula (full automation, speed, elimination of staff) to a business that simply has other dynamics. A supermarket is not a logistics warehouse. And not even an entire Amazon, with all its resources, can impose its vision of the future if the customer does not buy it. In Xataka | I have decided to become independent from all US technology and embrace European technology. This is how I’m getting it Featured image | Simon Bak

Five technology bargains that we found on Amazon today, January 20

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January is a good time to renew many of our technological devices since many stores have sales. Amazon is one of the online stores par excellence and today, we want to show you the best bargains in technology that we have found. Notebook computer Acer Aspire Go 15 AG15-42P by 639 euros: 15.6 inches and with Windows 11 Home. smartphone Xiaomi Redmi Note 15 Pro by 339.99 euros: 6.83 inches and 512 GB. Pack of two surveillance cameras Tapo C210 by 42.49 euros: with 1.5K resolution and motion detection. Cordless vacuum cleaner Rowenta XPert 6.60 by 99.99 euros: with 100 W motor and autonomy of up to 45 minutes. Wireless headphones Huawei FreeBuds SE 4 by 40.50 euros: with autonomy of up to 50 hours and noise cancellation. Acer Aspire Go 15 AG15-42P Laptop If to start the year you want to change notebook computerthis Amazon offer is for you. Now, you can get a good model, as is the case with the discounted Acer Aspire Go 15. Has almost 10% discount and you can buy it for 639 euros. This is a laptop with a 15.6-inch LCD screen with Full HD resolution. Your brain is the processor AMD Ryzen 7 5825U and comes with 32GB RAM and 512GB SSD internal storage. The operating system under which it works is Windows 11 Home and its design is in silver. acer Aspire Go 15 AG15-42P, Laptop 15.6″ Full HD The price could vary. We earn commission from these links Xiaomi Redmi Note 15 Pro Smartphone Just a few days ago, Xiaomi launched one of its new mid-range terminals that aspires to become the company’s flagship: the Xiaomi Redmi Note 15 Pro. It can now be purchased at a discount, going from 429.90 euros to 389.99 euros on Amazon. Although when processing the purchase it remains 339.99 euros. This new model within the Redmi Note 15 phones It stands out for having an excellent 6.83-inch AMOLED screen with 1.5K resolution. Its processor is the MediaTek Dimensity 7400-Ultra, with 8 GB of RAM and 512GB storage. Another of its assets is its huge 6,580 mAH battery and its 200 MP main camera. Xiaomi Redmi Note 15 Pro 5G (512GB) The price could vary. We earn commission from these links Pack of two Tapo C210 surveillance cameras If you are concerned about the security of your home when you are away, a surveillance camera is the device you need, without a doubt. Now, on Amazon, you can get this pack of two Tapo C210 cameras with almost 40% discount: by 42.49 euros. This surveillance camera allows you to capture every detail with 2K high definition. It offers a 360º horizontal viewing angle and 114º vertical viewing angle. It also features advanced night vision and baby cry detection, plus smart tracking, motion detection and alarm. Tapo C210(2-Pack) – 360° WiFi IP Camera The price could vary. We earn commission from these links Rowenta XPert 6.60 Cordless Vacuum Cleaner Although the Dyson vacuum cleaners They are usually the most successful, they are expensive. So if you are looking for a cordless vacuum cleaner model that is just as effective, but cheaper, this one Rowenta XPert 6.60 It’s a real bargain now that it’s on sale on Amazon. It has a 9% discount applied and you can buy it for 99.99 euros. This cordless vacuum cleaner from Rowenta is equipped with a powerful 100 W motor. Its removable battery offers up to 45 minutes of autonomy. It has a high-performance head with LED lighting and its design is very light (it only weighs 1.4 kg). In addition, it comes with a 0.55 liter tank with easy emptying and various accessories. Rowenta XPert 6.60 – Versatile cordless stick vacuum cleaner The price could vary. We earn commission from these links Huawei FreeBuds SE 4 wireless headphones The latest of Amazon’s bargains is ideal if you are looking for some wireless headphones to listen to your favorite music without disturbing anyone. Now, you can buy these from Huawei with a 31% discount. They have gone from costing 59 euros to 40.50 euros in this online store. These Huawei FreeBuds SE 4 are available in white or black and their battery offers a autonomy of up to 50 hours. They are very light and their three directional microphones allow you to enjoy clear calls. Furthermore, they have noise cancellation and are compatible with iOS and Android devices. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Freepik, Huawei, Xiaomi, Rowenta, Tapo and Acer In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best sound bars in quality price. Which one to buy and seven recommended models from 99 euros

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