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We complained about the plans with Netflix ads. But it is YouTube who is becoming hell of advertising

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So far those who wanted to avoid the ads in the YouTube videos They had two options. The first, pay a subscription to YouTube Premium, which costs 13.99 euros per month in Spain. The second, use Tools such as Adblockers They try to avoid the appearance of those ads. And Google has proposed to eradicate that second option. Black screens and interruptions. Are several Users of Reddit and of Brave user forum Those who have commented The problems When using this browser – which includes an adblocker – or tools of this style when visiting YouTube. According to your comments, the platform causes that in the first load the videos appear with a totally black screen during the duration of the pre -rol ads (those that appear before the video in question). In addition, YouTube shows a warning message (“Are you experiencing interruptions?”) With a link to the YouTube support site. Just in case, deactivate the adblockers. On that Google support page indicates that users who are affected by problems can “check if browser extensions block advertisements are affecting video playback.” Or navigate in an incognito mode. They also suggest “open youtube in a Incognito window With all the extensions deactivated and check if the problem persists. “In my tests with Brave I have not seen such messages, and neither in Firefox with the extension Ublock Origin. Nor when performing some tests with VPN and with IP from the United States, but this type of problem may depend on other factors. The cat and mouse. YouTube has been trying to fight the use of adblockers for some time, but the developers of these tools usually act quickly and counteract Google’s measures. There are those who indicate that these problems may be limited to user accounts that have been detected in the past using adblockers. In my evidence I had not logged in, which validates that theory. We complained about Netflix. Comparisons with streaming platforms are inevitable, although the differences are clear. Netflix has achieved A resounding success With their plan with advertisements, and in prime video not only things are not going well but for months ago they were going to Increase the presence of advertising. And now they have confirmed that They are going to bend it. The future will have more ads. YouTube offers content for free but with ads, and the business model is similar to other Google services. The difference here is that it is the users who generate these contents, and YouTube is simply the platform that connects the creators with the spectators. Advertising benefits both parties because these ads serve to remunerate creatorsbut the advertising presence on YouTube is increasingly intense and converts experience into something increasingly annoying. The alternative, of course, is to pay Those 13.99 euros per month to access YouTube Premium. Youtube premium lite on the horizon. Google’s strategy has been even clearer with its latest movement: the creation of Youtube Premium Litewhich has already debuted in countries such as Mexico, Argentina or the US. The fundamental advantage is that most videos will not have ads, but we do not have other options such as video downloading to watch them without connection or the back in the background. This new type of subscription thus raises an intermediate bet, but also points to something worrying: more ads in the future. Image | Norwood Themes In Xataka | Modern algorithms decide for us to see. YouTube is the last redoubt where the algorithm does not choose for you

We want to pay to see ads

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As determined A recent analysis of the Antenna Market Studies firmthe rates of streaming cheaper and with ads are working. To the point that they are now one of the main drivers of new subscriptions. It is a movement that generated a Opinion current against by users, but now they are the predominant current. The data. The percentages that Antenna collected at the end of March determined that, in the United States, the streaming platforms offered by both possibilities to their clients (plans with and without advertising) had 46% of subscribers to plans with advertising. It is an interannual increase of 33% of subscriptions to these rates. They are a significant amount of subscriptions, taking into account that the total plans with advertisements in the United States (not counting prime video) is 100 million. In addition, 65% of those 100 million are new subscribers. All good in the UPFront. The UPFRONT of most platforms (presentations before the advertisers of programs and plans for the next season so that brands can acquire spaces on platforms and channels) were presented last week. The entire business of streaming It seemed to coincide in the positively that they were being valued and this type of plans were growing, which means that of space available for advertising. Netflix, for example, announced that he had reached the 94 million users of plans with ads worldwide, compared to the 70 million in November 2023. We prefer ads. The most striking of all these data, as Antenna points out, is the change of customs. When the platforms of streaming They appeared, its indisputable value was not only to be able to choose programming and schedules: it was also a program free of advertisements. Now, according to statistics, 86% of customers who have been offered a plan with advertisements two or more times, choose the one that includes advertisements. And two years ago there were much less plans with ads, and only half of the spectators had tried them: that there are now 86% of spectators signed to these options represents a change in what we expect from the offer of streaming. Chronology of a trend. As has happened with so many other current trends of the streaming (Rate up, Shared Accounts Restrictions), the starting gun was given by Netflix, announcing it in April 2022 and starting it at the end of that year. Despite the surprise (Netflix had positioned himself against advertising), the platform justified the measure with the need to stop what then seemed a loss of vertiginous subscribers. Success was immediate: Subscriptions shotand those that included ads accounted for 30% of the new subscriptions. Very soon Disney+followed, almost simultaneously in the United States, HBO Max and Prime Video. Only They resist temptation platforms like Apple TV+which continue to flag a premium program (and rates). They are the last gala village to resist a seemingly contradictory trend: spectators pay for again having something they paid to get rid of. Header | Boliviainteligent in Unspash In Xataka | Netflix has tired that all its series and movies look like Netflix series and movies. And you have a plan to change it

The best trailers and ads of the first state of play of PlayStation in 2025

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Wednesday, February 12, 2025. The first starts State of play of the year and Sony has deployed its arsenal of novelties. Games for all tastes, trailers that leave more and some more surprise. In Xataka we have compiled the most interesting of the event so that, at a single glance, you update yourself with everything that has just been announced. Directive 8020 The crew of the Cassiopeia colonizing ship took off from the Earth at a time when the planet agonized in search of a more prosperous place where to continue their lives. But an emergency landing will explore an unknown planet that was not in their plans. As we can see in the video, terror will soon appear to turn the mission into a real nightmare with corpses decomposing floating in gravity and a latent alien threat. It will arrive on October 2 of this year. Onimusha: Way of the sword The sword is the center, the sword is power, the sword is the weapon that produces blood baths in the cruel fighting of kyoto. Set in the Edo period, this game takes us to a stage wrapped in dangers, many of which come from the underworld. As the trailer shows, we will have to put ourselves in the skin of a samurai to fight the evil genma. The game is expected not to arrive this year, but in 2026. It is time to wait to wield the sword and make our way in the Japanese city. Metal Gear Solid: Snake Eater It is one of the most legendary franchises, and in this state of play it has had its leading role. The delivery ‘Metal Gear Solid: Snake Eater’ is a remake of ‘Metal Gear Solid 3: Snake Eater’. The game mechanics introduced in metal ‘Gear Solid 3’ is again present in this adventure that invites us to discover the origin of the iconic Snake military agent. As always, the explosions and tons of ammunition promise to be part of this delivery whose release date has been scheduled for August 28 of this year. HELL IS US Rogue Factor is developing this game that has as its axis the story of a United Nations peace agent who ventures into a country devastated by the war to find his family. The problem is that the region will be a danger. Literally, you will find supernatural beings that emerged after an event known as “calamity.” This game will arrive this year, specifically on September 4. Lies of P – Overture (DLC) Not everything goes from pure and new games in the State of Play, we also have news of DLCS. In this case, the story of ‘Lies of P’ will continue. It will be to follow the mysterious guide we saw in the trailer, learn from their stories and discover a variety of mysteries. In summer we can immerse ourselves in this new experience in our PlayStation consoles. Tides of Annihilation Chinese developer Eclipse Glow Game proposes an action game that invites us to move through the streets of London in the middle of a fantasy aesthetic. Gwendolyn will have the ability to invoke the knights of the round table and unleash struggles against ancient gentlemen and malignant beasts. Borderlands 4 The last installment of the first -person shooting game maintains the essence of its predecessors, but draws a course where the player’s experience is on a central plane. We hope to see a world without load screens as we explore new areas, as well as new vehicles and tools. We can also play both alone and in cooperative mode. And finally, we have a release date. We knew that the game would arrive at some point in the year, and now we know it will do so on September 23. Mindseye Build A Rocket Boy has an interesting story to tell us. Artificial intelligence and human greed have led to the city of Redrock to the collapse embroidery. An ex -sold named Jacob Diaz, equipped with a neuronal implant known as Mindseye, must find the creative company of the artifact, but will have to navigate between fighting and a variety of obstacles. Saros It seems that there is nothing capable of stopping Arjun Devraj. This powerful Undercover lives in a lost colony under an ominous eclipse and meets all kinds of terrifying scenarios in a mysterious search. The title promises a good dose of entertainment that feeds the senses. It will reach our PlayStation 5 consoles in 2026. So far all the novelties of State of play February. An event with ads for all tastes, from expected remakes to new proposals loaded with action and terror. Now we just have to wait for these titles to reach our hands and see if they fulfill what is promised. Images | PlayStation In Xataka | After 34 years of saga, it seemed impossible to reinvent the wheel. ‘Civilization VII’ has achieved it

Steam does not want to become another ads apps store, and eliminates games that include “forced advertising”

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Valve is starting a series of measures to prevent his store from Steamthe most important in the world of the PC, is left behind compared to others such as GOG or even stores from other platforms, such as the PlayStation Store or Google and Apple apps stores. A few weeks ago they began to give more information about Unreliable anticipated access games and Now is the turn of the games that include “forced advertising.” These are titles that force players to see ads to play, and that from now on are rigorously prohibited. It is a change in advertising policies that are established In the store documentationand that veto access to games that, to advance, force the player to see advertising. It is a not so common measure in PC or consoles, but in apps and mobile games, where to get certain game opportunities an advertisement must be reproduced, often without the possibility of jumping it. Nor will Valve be acceptable for a game to clean the version for Steam, but have them on other platforms. The store itself suggests alternatives to ads: change the model to a single purchase, or also resort to traditional methods of progressive monetizationsuch as microtransactions or DLC. What will see Valve are the games that include Product Placementthat is, advertising In-game That, however shameless, it does not interrupt the normal passing of the game. The examples are innumerable, especially in high -budget titles: Verizon and Energizer’s agreement to appear in ‘Alan Wake’ or the fun monster cans sightings in ‘Death Stranding’ that do not affect the player, are some of them. Header | Valve In Xataka | It has taken, but Steam finally has a game recorder. The best: not just record

announces an increase in the cost of all its plans, including ads

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In October of last year, the streaming platform did not even bother to apply another increase in prices. subscription prices in Spain. And now the cost of using your platform is going to increase on numerous fronts, as also applies an increase at the price you will pay to add an extra member to the plan so that you can continue playing your content. And while other content platforms like Spotify have only effective an increase in the last 12 years, Netflix has been applying one after another and without knowing for sure if this will be the last, since since it began to block shared accounts it has not stopped modifying the price of its subscriptions. Anyone who thought that 2025 was going to be left without a price increase can now abandon that idea, since the platform with the highest number of subscribers just announced another change to their subscriptionsalthough for now they will stay in the United States; It will not take long for them to be applied in the rest of the countries, as will happen in Spain. The company just announced an increase after a recent earnings presentation and the increase was verified through its website. First, the basic plan with ads goes from $6.99 to $7.99 in the monthly subscription, while the standard ad-free plan goes from $15.49 to $17.99 per month. Which results in a increase of 2.50 dollars and approximately 16.49% applied to the ad-free subscription, which was once the platform’s basic subscription before advertising came to the multimedia content that Netflix offers to its users. Scene from the second season of ‘The Squid Game’. Netflix’s premium plan also receives a raise and now it remains at $24.99 per month from the $22.99 that it has been costing the subscriber’s pocket each month. Here an increase of 2 dollars in the premium is applied to apply 8.70%. But there is more, and the platform has not forgotten the cost for the subscriber to add a new member to their plan so that they can enjoy their platform. Yeah I used to charge $7.99 a month for an extra member for ad-free playback, now goes to $8.99. Netflix The Free Android Yes, according to The New York Times, add an alternative to this experience with the option of paying $6.99 per month for an extra member, but to play the platform’s content with ads. What remains to be seen is when this increase will be applied in Spain as in the rest of the countries, which could take a while. The reason is unknown, but The Wrapat the end of last year, reported that in its own country users are consuming 23% less streaming services to reach an average per citizen of 42.38 dollars, when the previous year, in 2023, they reached the figure of 55.04 dollars per month.

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