Mobile Tech & Gadgets

Marathons are so extreme that our brain makes drastic decisions, as how to consume itself

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Running a marathon implies a considerable effort that can lead to our body to its limits. Of course, our brain is no exception in this regard. Effects on neurons. A new study has shown how marathons affect the structure of neurons. Specifically, the study responsible for the study found that this type of career Reduces myelina layer layer that covers these brain cells. This substance It is composed of proteins and fatty substances. Myelin Surround the axons, elongated parts of a neuron that connect it with other neurons and through which nerve impulses are transmitted. That is why its deterioration can make nerve impulses slow down, something we see in people with multiple sclerosis. High consumption. The energy consumption of the brain is very high if we take as reference its mass, Explain the responsible team From the new study: this organ consumes 20% of the energy of our body despite representing approximately 2% of its weight. The team wanted to find out what happened with an organ as avid to consume energy in extreme situations as a marathon. In reserve. And it is that these types of contexts force our body to take drastic measures for subsistence. Prolonged exercise, for example, can make our body exhaust its carbohydrate reserves, the primary source of body energy. The following energy reserve is in the fat we store. Already in extreme cases, our body can dissolve muscle proteins to obtain this energy, explains the equipment. As the team observed, this translates into the consumption of myelin that covers neurons. This reduction occurred in an important part of the gray and white matter of the brain and that, although some regions were more affected than others, the impact did spread similarly in the two cerebral hemispheres. “The results of our study indicate that nerve cells in conditions of hypoglycemia (little glucose) use alternative energy sources, such as myelin, a fat structure that surrounds the axons or nerve fibers that communicate the neurons and facilitates the ultra rapid propagation of the electrical signals,” Explain in a press release Carlos Matute, co -author of the study. Magnetic resonances. To carry out the study, the team made various resonances Magnetic to a dozen of marathon runners. They repeated these resonances on several occasions: the day before and the day after the race, two weeks and two months later. The details of the study have been published recently In an article In the magazine Nature Metabolism. A reversible change. The good news is that this change is reversible. The study itself showed how at two months, the myelin of the runners’ neurons recovered their usual levels. Uncertain impact. The study found a deterioration of myelin but for now we do not know how or to what degree this deterioration translated into effects on the cognitive functions of the brain. We know that the absence of myelin is linked to severe neurological disorders such as sclerosis. In Xataka | More and more people participate in popular marathons. Science knows that going as optimistic has its risks Image | Mārtiņš Zemlickis / Imgmidi

There are European companies that want to become independent from the clouds of Amazon, Google and Microsoft: they will not have it easy

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Cloud computing services such as Amazon Web Services (AWS), Google Cloud or Microsoft Azure have become fundamental tools for governments and companies of all sizes in Europe. Logic is simple: instead of investing in their own servers, they can access powerful technological resources under a payment model for use. It is a scheme that has given good results for years, but in recent times certain inconveniences have emerged. To the costs, which in certain cases are higher than expected, new concerns of geopolitical nature are now added. These concerns began to gain strength with the return of Donald Trump to the White House, and are taking some actors in the old continent to consider a change of course. Europe begins to look beyond the United States A little over a week ago, about a hundred European organizations They signed an open letter Aimed at Ursula von der Leyen, president of the European Commission, already Henna Virkkunen, EU digital manager. They claim “Radical actions“To reduce the dependence on foreign digital services. The document urges to bet on local solutions, covered by hardware to cloud platforms. Practically in parallel, the Parliament of the Netherlands approved eight motions that ask the Government to replace the software and hardware of American origin for solutions developed by local companies. The intention is to sign new contracts with Dutch suppliers that offer equivalent services and, in a broader look, reinforce the country’s digital sovereignty through a national cloud based on local technology. In addition, as Wired points out, European suppliers such as Exoscale – a company based in Switzerland – are registering a notable Increase in demand of their services, promoted by customers who seek to move away from the American cloud giants. According to his CEO, Mathias Nöbauer, even in Denmark there are companies that are distanced by tensions between the Trump administration and the Danish government For the matter of Greenland. There are still no signs that European governments and companies are moving in mass to local alternatives is happening right now, although as we have seen, there are several initiatives underway and some actors taking the first steps. An exodus would be bad news for American technological ones, who have adopted several changes in recent times to protect European clients and prevent them from fleeing to other platforms. In this context, some foreign companies have begun to install servers within the European Union with the aim of ensuring that the data is stored in Community territory. At the same time, security systems have been implemented that limit access exclusively to the clients themselves. As we mentioned before, cloud services are the basis of many fundamental components that work without pause. A complicated task from where he looks at her Change the cloud supplier It is not a simple decision. Beyond whether it is an American or European platform, every migration process implies a high workload, possible interruptions in operations and meticulous planning. To this are added specific risks, such as the loss of data or compatibility problems between systems, especially when the architectures are not aligned. Even in ideal scenarios, where everything goes as planned, the process can be more than desired. The necessary time will depend largely on the size and complexity of the organization, as well as the services involved. In companies with critical operations, a provider change requires more than will: strategy, technical resources and sufficient margin to absorb any unplanned impact is needed. Images | Alexandre Lallemand | DC Studio In Xataka | In full tariff war, the EU has found a weapon to press the United States: soybeans

make their own “cheap” electric cars

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Donald Trump promised many things during his electoral campaign. Put up legs The country’s renewable energy projects, turn around Bet on electric cars by government institutions, tariffs for … practically all and start the Mexican automotive industry for return it to the United States. Mexico’s response is Olinia, the first national brand of cheap electric cars with prices that start from 4,800 euros to change. They are already looking for the ideal plant to turn it into a reality, but there is a problem: it is an ambitious project and the road will not be simple. Repatriating that it is gerund. During the electoral campaign, the Magnate and US president made it clear that one of his main policies during his second term would revolve around protectionism. The President highlighted that “is over” the time when companies were implemented in other countries, causing unemployment in the United States. It is something that concerns several industries, being the automaker one of the ones that will most notice the effect of these policies and the one Trump has alluded directly. “I don’t want cars manufactured in Canada. I don’t want cars manufactured in Mexico. They have been doing well, but now I want the automotive to manufacture here,” said the president, said, Continuing With that promise to return the golden moment in the automotive production that the country lived a few decades ago. Duty. The way to do it is through tariffs. The president’s idea is that, through those 25% tariffs To products imported from Mexico or Canada, manufacturers are rethinking manufacturing outside the US territory. Something that they will have to clarify is how these tariffs apply, since, as stated The New York Timesthere are cars that are assembled in Mexico or Canada, but most of its components are manufactured in the United States. There are also opposite cases, with most pieces made of their borders, but with the final vehicle assembled in US territory. He TOYOTA RAV4 It is an example of the first while the Nissan Rogue enters the second stage. Beyond the Americans. And it is logical to think that US companies such as Ford (which operates three floors in Mexico and exports tens of thousands of cars each year to the United States) or General Motors (more than 750,000 vehicles produced in Canada and Mexico went to the US in 2024) would be the most interested, but really tariffs They will affect all companies. BMW, Honda, Mazda, Kia, Nissan, the Stellantis, Toyota, Audi or Volkswagen group have their main plants in the region in Mexico, where they use thousands of people and where they produce hundreds of thousands of units that They will stop to the US market. And this is not theory: cases of non -American companies are already being seen moving for fear of tariffs. Consequences. For example, Honda has decided produce its new hybrid civic in Indiana instead of in Mexico. Hyundai also has just announced an investment of 21,000 million dollars in four years in the United States, including a steel plant of 5.8 billion dollars in Louisiana. And it could not be clearer: “All these efforts will accelerate the location of our supply chain in the US, will expand our operations and increase our US workforce,” They affirmed From the brand. They also commented that the plant would create 1,300 jobs. As we read in EFETrump did not hesitate to congratulate himself after these decisions of two of the largest companies in the sector. “This investment clearly demonstrates that tariffs work wonderfully. Hyundai will produce steel in the United States and manufacture their cars in this country, so you will not have to pay tariffs. You already know: there are no tariffs if products are manufactured in the United States,” he said. Olinia. Does the infrastructure have the US to produce those hundreds of thousands of cars? It is something that Time will saybut given the possible disruption of companies, Mexico already has a plan. Olinia, in the language Nahuatlit means “to move”, and it is the name of the electric car project that Claudia Sheinbaum’s government presented A few weeks ago. Roberto Capuano is the project coordinator and, as he commented during the project debut, Olinia will be the launch of three vehicles for 2030: A small one for the personal mobility of young people and mothers who take their children to school, as an alternative to the purchase of a motorcycle. One for mobility in the neighborhood. One for merchandise distribution companies of last mile. The objective is that they are affordable electric cars, with prices of between 90,000 and 150,000 pesos depending on the model (between 4,800 and 8,000 euros), with attractive financing plans so that “electric mobility is available to all Mexicans”. The challenge of lithium. Olinia is the consecration of that comment that Sheinbaum herself already did in October 2024 when Tesla moved away her new gigafactoría of Mexican lands, but the problem is that it will not be so easy to make a 100% Made in Mexico electric car. The medium Rest of World He was able to talk to a local Tesla service manager who has asked to remain anonymous, but who has left some interesting ideas on the table. While commenting that producing such a car is an interesting concept, he said that the Olinia project is so ambitious that it will represent technical, economic and logistics difficulties. Now they produce more than three million cars a year, being 80% for the United States, but one thing is that factories are from others … and another very different than you who has control of all the components of a car. The budget for technology, science and innovation is The smallest Since 2008, the public load infrastructure is poor (being most of it in private residences) and there is an even greater problem: although Mexico has important lithium reserves, crucial component to produce batteries, It does not produce it at an industrial scale. Complicated … Read more

The highest grossing science fiction film without being a saga

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It makes sense that the name of Christopher Nolan comes up when we talk about one of the few films that approach the one billion collection and that are not part of a saga, because in this case Nolan himself is the franchise. We approach his films looking for the author’s brand he guarantees, and that is another way to franchise his works. In any case, this’Origin‘(What can you see in Netflix, Movistar Plus+ and Max) It is a box office milestone. It is not, yes, the highest grossing film in history that does not belong to a franchise, because that honor must be attributed before her to ‘Titanic’, ‘Barbie‘(which should be discussed whether part of a franchise or not),’ Bohemian Rhapsody ‘U’Oppenheimer‘, of Nolan himself. But ‘origin’ is The only one of them that can be considered to belong to the science fiction genre in its purest form. In it we will meet an expert in “steal”, during sleep, secrets of the subconscious of others. Because of this occupation he has had to give up a normal life: but he has a plan for this to change. Through a process known as “inception”, it will implement an idea in someone’s subconscious instead of subtracting it. The plan is complicated when within its labyrinthine plan someone appears who is able to predict all its movements. ‘Origin’ is one of Nolan’s most notorious films, among other things because it is not part of a previous work, as with the much more popular trilogy of the dark gentleman. Your way of visualizing dreams, Although not entirely original, it has been very influential And it is practically impossible to portray in the cinema the dream world without paying the thematic and visual (and sound, very important in the film) that Nolan settled. A classic moden that is worth reviewing … and not only for its extraordinary box office. Header | Warner In Xataka | Christopher Nolan explained to us the end of ‘origin’ with a purpose: prepare for the ‘Oppenheimer’

Everything indicates that the ambitious redesign of iOS 19 will not be the only great novelty

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If you follow the Apple Universe or simply want to be aware of your next releases, you can already mark a date on the calendar: on Monday, June 9, the Worldwide Developers Conference (Wwdc). WWDC 2025. The Developer Conference will be held from June 9 to 13. As usual, the first day will take place the inaugural Keynote from the Apple Park, with Tim Cook in front and the participation of other members of the Apple team. The presentation will be issued in engraved format at 7:00 p.m. (Spanish peninsular time). Those who are in Apple Park can see it from there and take the opportunity to participate in activities with experts and in the company’s laboratories. What to expect from the WWDC 2025? Apple maintains the usual secretism, but the experience tells us that the conference will begin with a tour of software news. This is what could be announced. Redesign in iOS 19Ipados 19 and Macos 16 Updates for Visionos 3, Watchos 12 and Tvos 19 New functions linked to Apple Intelligence The leaks suggest that Apple prepares a deep redesign of its operating systems, the elder since iOS 7 and macos big south. As for AI, it is confirmed that The new Siri with Apple Intelligence will not arrive before 2026although Apple could advance some details during the conference. And the hardware? For now there are no solid rumors about new devices. Even so, it should be remembered that in previous editions Apple has presented products such as Vision Pro, Ultra m2 chip either The 15 -inch Macbook Air, as happened in 2023. Images | Apple In Xataka | The Max Airpods have become the example of Apple’s contradictions. Consistency is no longer a priority

that the closure of the centrals rises the light of the light

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The Government of Spain agreed a stepped blackout of nuclear centrals between 2027 and 2035. However, the debate that seemed settled in 2019 has reopened with many actors involved. Battle The epicenter of the problem It started with the Almaraz Centralsince it is the first to close within two years according to the agreed calendar. However, electricity, government, opposition and population have opened the debate about whether to continue with the closing plan or extend the useful life of nuclear plants. A renegotiation. Electric companies (Iberdrola, Endesa, Naturgy and EDP) are confronted with both each other and with the central government about the closure of nuclear plants. On the one hand, Iberdrola and Endesa are looking for how to obtain more favorable conditions that allow them to keep the nuclear power plants operational without incurring economic losses, According to eldiario.es. In addition, they add that there is an increase in demand for data centers and must ensure the stability of the supply, because otherwise the light could be increased by up to 25%. On the other hand, the rest of the electricity, such as Naturgy and EDP, have shown less interest in prolonging the useful life of nuclear, since they have adjusted down the accounting value of their assets in this sector, how have explained expanding. The main problem is multiprophity, since any extension requires unanimity among the partners of each plant. To unlock the situation, companies explore solutions such as a 2-3-year mini-programs or the exchange of assets, where companies would reorganize the ownership of the centrals so that there are fewer partners in each plant, which would facilitate decision making. While the government … It continues with the same position that the closure must follow the agreed calendar of 2019, but has shown some flexibility. According to expansionthe Ministry of Ecological Transition has indicated that any renegotiation of the closure of Almaraz or other plants is only possible if electricity agrees first between them. The voices in favor. As we report in Xatakathe Congress of Deputies approved a non -law proposition to open the possibility of extending nuclear centrals. The initiative, presented by the Popular Party came forward with the support of Vox and a deputy of UPN, in addition to the abstention of Junts and ERC. Of course, since it is a non -binding figure, its approval does not entail any change in the formalized closing calendar six years ago, but it does reflect the position of the camera. The commitment to renewable. The National Integrated Energy and Climate Plan (PNIEC 2023-2030) has established that in five years 81% of electricity with renewable sources and renewable sources must be generated is close to getting it. In the last two months, according to the data provided by Electric Red of Spain (REE)nuclear energy has represented 20% of the total electricity generation. This percentage has increased due to the fall in solar energy production. This change in the energy panorama reopens the debate on the need for a continuous energy source, especially given the growing energy consumption of data centers driven by artificial intelligencethat require constant and stable supply. On the other hand, another question opens, in terms of the use of energy storage that could be one of the alternatives, but in the country all that surplus of renewable energy It is taking place in the swamps. The future. While the debate on the future of nuclear energy in Spain is still open, investigations have begun to take steps towards nuclear fusion. The Rodas project, which seeks to advance in this emerging technology, is presented as a new window within the energy sector, with the aim of developing a clean and practically inexhaustible energy source, As we have highlighted in Xataka. However, there is still a way to go and much to try before the nuclear fusion becomes A large -scale viable alternative. Image | FROBLES Xataka | Ascó and Almaraz nuclear power plants will close in six years. Its US twins just renewed up to 2060

The Bubble of the AI

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November 16, 1999 Terra NetworksTelefónica’s Internet subsidiary, went over 13 euros surrounded by an unparalleled optimism. In a day he multiplied its price by three and allowed a few (and controversial) fortunate Millionaires instantly. Three months later he marked his historical mart, 157.65 euros. And then, the disaster. The bubble of the Puntocom. Terra was the Spanish paradigm of that phenomenon that shook the bags and especially the pockets of millions of people. In June 2003 Telefónica He ended up buying 100% Terra and paid 5.25 euros per share of investors, an almost symbolic figure taking into account what the company came to assert. The company never had benefits in those years, and in 2002 it lost more than 2,000 million euros, four times more of its income. Terra was the Spanish Nvidia. At the peak its capitalization became more than 38,000 million euros: more than Repsol or the BBVA, and much more than the 24,000 that all telephone is worth today. However, Terra’s revenues in 2002 did not exceed 300 million euros. Does the story sound to you? Probably yes. This is what some claim that it is currently happening with the segment of artificial intelligence, which from the appearance of Chatgpt has generated huge expectations. Even greater than the Internet in the late 1990s. That has inevitably made You talk about an AI bubble. There are apparent signals everywhere: Extraordinary assessments, tiny income: especially in the case of AI startupsthe valuations that companies like OpenAi have are colossal, but Your income is residual If we compare them with their losses. They are literally burning money as if there would be tomorrow. Too much competition: The strategy of all these companies seems to go through Subscription models With plans with various prices, but the problem is hypercompetitiveness: There is no model that is clearly better than the restso here there can be a winner and many losers. Expectations and realities. The managers of these companies are creating huge expectations On the impact of AI on our world, but tangible results are scarce. Everything has to have ia. We are suffering the traditional entertainment of the term “AI”, which makes this technology lose part of its meaning: everything has to have if it is not the fundamental part of the product. Regulatory and ethical challenges. And all this vertiginous development also faces the regulatory efforts that are especially strong in the European Union. Potential bad uses of technology (Deepfakes) or its negative consequences (Impact on employment) They are barriers for their development. We also saw all that with the bubble of the Puntocom, and there are certainly more worrying indications that something weird is happening. The behavior of investors seems much more speculative than rational, media coverage – which tells us – shoots, or excessive trust in the future, despising potential risks, are clear. Is the bubble of AI a reality? From the Puntocom to the Bubble Potential of the AI There are differences between what happened then and what seems to be happening now. To begin with, AI seems to handle an equally solid or even more product than the Internet was when that bubble exploded: the impact is already being noticed in industries such as programming, for example. In all cases the reality of AI is usually overwhelmed: this does not replace human work, But it enhances it. It is the new bicycle for the mindand those who use it – be in creative spheres or not – know that AI helps to do things faster and even better. But unlike what happened with the Puntocom, this impulse of AI is much more starring the large technological companies, which are clear that they do not want anyone to advance them for the right. Internet startups like Yahoo! Or Google surprised the giants of that time, and although there are now startups with an extraordinary assessment (OpenAi), it is also true that they will have a lot of competition from very based companies such as Microsoft, Alphabet or Nvidia, which has benefited especially from this explosion of interest in AI. The potential of AI is evident, and is so clear or more than the one in the Internet then. But many startups of that bubble They did not have a clear business model: It was almost enough to buy a .com domain and have a good sales speech of the idea to get immediate financing because nobody wanted to stay out of that market. Internet ended up having an almost unprecedented impact on the history of mankind, and created technological giants that supported themselves in that revolution. As they explain In five days“Neither everything was smoke, nor is it all solid.” AI is generating colossal and even disturbing expectations, but it is not clear that Let’s be facing another bubble like that of the Puntocom. Time will end up responding to this unknown. Image | Anne Nygård In Xataka | The Copilot+ PC promised a revolution. I have tried one and for now there are more promises than realities

Years ago, the Pohjois-Karjalan company Lacalvelu Ky abbreviated its name to Lumon. ‘Separation’ has made it a problem

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There are several and inevitable crosses from ‘Separation‘, the current success of the labor dystopia of Apple TV+with real life. As the real physical location of that nightmare ode to corporate brutalism that are the offices of the series of the series, Lumon. Or Lumon’s own name, which he shares with some authentic business that he has had to say that they are not planting chips in anyone’s head. Why we are obsessed with Lumon. If there is someone who has not hooked on the series of mystery and science fition of Apple TV+, its starting point is simple: a company of last purposes unknown (although they do not smell well) poses to some of its employees a total division of work and leisure: after a surgical intervention, its self that works will not remember anything about its life outside, and its self will not remember anything about work. Pure labor literalness for everyone who makes a job from 8 to 18, and that in the series is reinforced by aseptic and enigmatic visual presence of the synthetic and retro lumon offices. He is not surprising that fans have obsessed with her. The real lumon. There is already one Real lumon which is dedicated to “getting more space to live turning terraces and wasteful balconies in inspiring and versatile glazed spaces. Lumon has more than one million satisfied customers worldwide.” Come on, a common terraces glazing company. And they are not doing badly: in 2022 193 million euros entered and have more than 1,300 employees. Its origins are in 1978 in Finland, under the name of Pohjois-Karjalan Asticvelu Ky, where they were in charge of all kinds of renovations until in 1990 they focused on glazing. Lumon is going well. Currently, Lumon has two offices in North America, both in Canada, and work in more than twenty countries, including Spain. However, their international fame has not prevented them from having to publish on their website a kind of disclaimer in which they explain the differences between Lumon Group, the glazing, and Lumon Industries, their evil twins in Apple TV+. “We have the same name as the antagonistic corporation of one of the largest series of streaming of all time, “they say.” But there the similarities end. “ Lumon of ‘separation’ does exist. In fact, Lumon has a very specific physical presence, which was located by photography director Jessica Lee Gagné after reviewing dozens of Malls abandoned It was an abandoned office building called Bell Labs (by Bell Telephone Laboratories, the research arm of the AT&T telecommunications colossus), in Holmdel, a rural New Jersey area. Currently the center has been reformed and, of course, it has become a pilgrimage center for fans and influencers. Lumon Superstar. We have spent weeks talking about very very finance of Apple TV+: Your waste with blockbusters like ‘Argylle‘or’ Wolfs’ has led him to paralyze his intentions to become a Major Hollywood. However, in the niche of streaming Something better: ‘Separation’ has already confirmed third seasonand ‘Ted Lasso’ Go back with a fourthwhich can convert the Apple platform into the cultured series factory par excellence. Header | Apple – Lumon In Xataka | The streaming economy is completely broken and things will only get worse within the coming years

Tesla wanted to make Cybertruck a supervent electric car. At the moment it is being a failure

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Tesla needs to get stock from. It is something that seems to be screaming at the four winds with the last offers he is doing in the United States. Perhaps because they cannot squeeze more with prices, the company has launched a series of incentives to encourage the demand for its electric cars. Beyond specific discounts to eliminate the latest units of Tesla Model and before its Complete renewal (something common among manufacturers), the company is operating with 0% financing For buyers of Tesla Model 3, they point out from Bloomberg. But discounts are not here and are focusing on another vehicle that, because of their concept, should not have any problem to be sold. It is the Tesla Cybertruck to whose Tesla buyers is offering free recharges in its life supercores if they opt for its Foundation version. It is the best example of how the model is clicking. Too expensive and difficult to sell The offer we are talking about It can be found on the sales channel of Tesla in the United States for its vehicles in stock. Cars already manufactured with immediate delivery and that in some cases have been used as exposure cars or have a few thousand kilometers already tours. But what is most attracted is that with the purchase of this package Foundation Life recharges are obtained in their supercargators. An augation to get rid of the most expensive units of Tesla Cybertruck. In fact, None of them drop for $ 90,000 And in the case of Cyberbeast Foundation, the most powerful model with three electric motors, no unit is above $ 110,000. It is not the first time that Tesla has trouble carrying out the production of its version Foundation. At the end of the year We knew that Elon Musk’s were reconvirting some units of this version to sell it at a much lower price. The change was as simple as eliminating some badges from the vehicle and, using software to save the Full Self Driving (FSD)the company’s most advanced driving aid system. The package Foundation series It was selling to 20,000 euros and made clear the huge extra cost over the original version. Actually, it meant additional 12,000 euros for a few minor aesthetic details compared to those who chose the base model with the FSD package of driving aid. Judging by the inventory, everything indicates that the company overestimated the demand of the car and, specifically, of this version. The problem is in the approach that the company has given to the vehicle. He had everything to become a flag model of the company, make him an aspiring product that demonstrated what they were able to do. And instead, they opted for the worst of strategies. A model that was not destined to be a supervent Tesla Cybertruck was the tenth best -selling electric car in the United States, according to figures estimated by Car and Driver In 2024. The figure refers to the first full year in which the Tesla electric pick-up has been sold, estimating its sales in just under 25,000 units. Keep in mind that the company It does not reflect the figures of vehicles sold Model A Model. Of course, the company has wanted to make the model a supervent in the United States. His approach since it was announced has been that. In fact, the company said the model would be sold for $ 40,000, What could not complyannouncing a 60,000 version for later. Right now, The cheapest model that can be purchased implies a Disbursement of $ 72,490. Until the day of the presentation, the figures on vehicle reserves were growing, increasing expectations until they affirm that There were 1.9 million vehicle reserves. Months after launching we are seeing how Tesla has trouble placing part of its production. And it has it because the approach is totally contrary to what the car should have been. The Tesla Cybertruck should have been an aspirational model, a car that is built as a brand image, of which few units are sold at a very expensive price but attract looks and potential buyers. It is a basic marketing play which is being applied all life in the car market. When a company participates in a competition, it does it because it obtains a revenue in knowledge but also builds brand image. It is no accident that Renault changed the name of Your Formula 1 to Alpine team. Nor do BMW have a BMW XM either IX They barely sell. Or that Ford has separated its commercial offer between very clear lines: a passionate, face and that is willing to bring drops to Europe (like the Ford Bronco) and Another for all types of cheaper and accessible audiences. Companies that want to put in the street this type of vehicles aspire to create a story, position a model at the top of their range. The challenge is greater for young companies but even Xiaomi He has made efforts to build a story around his electric and that is why he has not hesitated to beat a record in various circuits, including some as iconic as the Green hell. The negative face is that the results accounts do not reflect in the short term the benefits of this strategy. Investments for these cars show their results at years. And force to have a lot of care in the production of the car. Tesla Cybertruck’s demand seemed uncontrolled before going out so the company had two roads. One was obvious: try to satisfy her. The second was to generate a certain shortage and sell the car in its top range versions, controlling the production and creating that unique vehicle aura. Instead, the company chose to make fast … and bad. Because Tesla’s electric pick-up that should be its technological flag has been called to review almost a dozen times For failures that suggest to what extent the company wanted to reduce production. That pieces are released in progress … Read more

Choosing seat to fly has become a luxury. Now Ryanair has his own subscription to assure you

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Offer the basics to travel. A seat and (for the moment) a hand suitcase. This is how operators have done business Low Cost When it comes to flying. Eliminate everything that the client can consider accessory to lower the basic prices of tickets. For the rest, you have to go through the box. But if you are fed up with all this, Ryanair proposes another option: Subscribe to his flights. A subscription to Ryanair. Ryanair Prime. This is the name of the new service that The company is offering on its website. For 79 euros a year, the Low Cost airline offers you a series of exclusive advantages within its membership: Priority sale on selected flights Exclusive discounts for some flights Free selection for the member and a companion According to the company, if we want to choose a seat every time we travel this subscription, it is profitable from three flights since we would stop paying 105 euros. That is, in case of flying three times the traveler would be saving 26 euros in total. If we fly twelve times, savings can reach 420 euros. The 12 flights. The mention of savings of those 12 flights is not accidental. As read in the Subscription terms and conditionsthe client can choose a seat up to twelve occasions for him and the companion. That is, it is understood that this benefit in the subscription only reaches the first 12 trips of the year. (Lot) small print. When promoting this service, the company has emphasized advantages such as travel insurance to cancel a flight as a result of an injury or disease (excluding COVID-19), the theft of the luggage or the delay of other flights. Of course, it is specified that those over 70 are excluded from disease coverage. It is not the only aspect that attention must be paid since the reserve of seats has its own peculiarities. Yes, it is true that the member can choose free seat for him and the companion but always and when they opt for seats that do not imply an extra cost in their selection. Ryanair points out that, therefore, it is not guaranteed that the member of the subscription and the traveler can travel accompanied by each other since it will depend on the available seats that allow a free change or the random assignment by the company. The seat business. When it comes to eliminating all the accessory of a flight, one of the first spotlights in which Ryanair attention was in the selection of seats. The company, like so many other low cost, knows that the client is willing to pay for them to travel accompanied, to have more leg space or to leave before the plane (choosing the front seats) once he has landed. In 2023, The Telegraph It echoed a study in which the airlines of the seat choice service were specified. According to him, Ryanair was the fifth company that took the most benefit, with 3,280 million pounds a year. But it was the Low Costa company that made the most money in this regard. Keep in mind that Delta (6,550 million pounds), United Airlines ((6,460 million pounds), American Airlines (6,320 million pounds) and Southwest Airlines (4,870 million pounds) offer much longer flights and the cost of choosing a seat is also superior. A seat and nothing more. As you can see in the superior image, Ryanair takes into account various services that are gradually more than the price of the ticket. With the basic rate it is possible to travel for 15 euros in a Madrid-Cagliari, for example, but you will not have the right to choose a seat and will have to adapt to the suitcase for the smallest possible hand luggage. In addition, rates play to offer and remove services to propose the most expensive alternative as the most interesting. Thus, the option Regular It allows to carry a larger cabin in the cabin (up to 10 kg) but this is not available if we want to bill a 20 kg suitc Plus. Nor is the priority shipment available in the latter used by the Regular. The controversy of the suitcase. As we see, the subscription service completely omits the possibility of carrying a hand suitcase on board which, without a doubt, is the company’s last great controversy. In Spain, Low cost have been fined For not allowing the passage with hand suitcases, Ryanair being with a fine of more than 107 million euros the most punished. The company defends itself by ensuring that it does allow access to the aircraft with hand luggage but that this It must be a maximum 40 centimeters high, 20 centimeters wide and 25 centimeters deep. These measures are equivalent to a bag or backpack but the typical troley used on trips is usually larger. In that case, if this last suitcase has not been added when making the reservation and does not enter the measures, The company charges a 46 euros supplement. However, the Ministry of Consumer does not consider that the basic rate contemplates the obligation to allow access to the plane with a hand suitc Insults answered Pablo BustinduyMinister of Consumption, by Michael O’Leary, CEO of Ryanair. But, above all, applying pressure with The exit of airports with lower traffic of the country. Photo | Markus Winkler In Xataka | Spain has tired of Ryanair’s practices. And the airline is going to hit where it hurts the most: the provinces airports

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