Opinions, first contact and photos
“We are not Premium” It is the mantra repeated until satiety in the Hyundai/Kia tandem. It is what they told us when we got into KIA EV9. This is what they have repeated from Hyundai when we have put ourselves to the controls of the Hyundai ioniq 9 for the first time. However, it is clear that both SUV brothers have a clear vocation to raise the level. To show that they have taken a step forward and that, perhaps they are not premium but, of course, they are not general firms to use. Hyundai ioniq 9 technical record NEW KIA EV9 Body type SUV of five or seven seats Measures and weight 5,060 meters long, 1,980 wide and 1,790 meters high. Wheelbase of 3,130 meters. 2,549 kg in its single motor version 2,685 kg in its double motor version Trunk 338 liters with three rows of seats. 908 liters with two rows of seats 88 additional liters in the front trunk Maximum power 320 kW (435 hp) and 700 nm torque. WLTP consumption 19.9 kWh/100 km in its single engine version 20.6 kWh/100 km in its double motor version DGT environmental badge Zero emissions. Driving aids (ADAS) Adaptive cruise control with emergency braking (also in rear cross traffic), lane maintenance and automatic change assistant. Front and rear cameras. Dodge maneuver with dead angle sensor. Others Automatic and driver parking. Opening and starting with mobile phone. Compatibility with Android Auto and Apple Car Play. Remote vehicle monitoring. 15 sensors (two of them Lidar). Service of streaming on your screens. USB ports for all passengers. Two main screens of 12.3 inches and a third of five -inch auxiliary support. Electric hybrid. No. Plug -in hybrid. No. Electric Yes. Three versions with 110 kWh battery. Rear traction with a 160 kW (218 hp) and 620 km autonomy engine Integral traction with a 160 kW (218 hp) front engine and another 70 kW (95 hp) rear that yield 230 kW (313 kW) and 606 km of autonomy Integral traction with two 160 kW (218CV) engines that yield 320 kW (435 hp) and 600 km of autonomy Price and launch Already available. Rear traction from 69,990 euros 230 kW (313 kW) integral traction from 81,600 euros 320 kW (435 hp) integral traction from 87,100 euros Looking for a new hole What defines a car as a premium? There is no definition of use. There are no minimum or clear criteria that, if they were fulfilled, fully put to a car in the category of “The Premium”. And yet, we all have more or less clear what those premium cars are. In Europe, without any doubt, the German Mercedes-BMW-Audi trio are the great emblem of this category. Because? Because their products are refined, they have good materials and adjustments above average. And although they are being criticized for according to what solutions either according to what materials usedthe truth is that its quality is above the rest of the market. Also its price … but also its brand image, the status they bring to the client or, at least, the client feels that he is acquiring when he buys one of his cars. That is why it is so complicated to enter the premium segment. And not only uses purely objective issues, there is a part of irrationality that makes a car with a more brief starting equipment and a higher price in a premium car. The line with the generalists is clear. A generalist is not an aspirational car like the previous ones. It does not have the finishes of a premium, it does not use the same materials and, above all, it does not project the same image who travels aboard a Renault as a Mercedes, although they can share pieces … Like the engine itself. And in between there is a slippery category. That of those cars that are not Premium but have a slightly higher price than the generalists and that have been more careful than them. Good for driving touch, materials or equipment, they want project a superior image But they don’t get among the chosen ones. Here we can find Volkswagen with his classic hinge positioning between Audi and Skoda but has had cars that have been aspirational, such as Golf GTI. We also find a Mazda And there he wanted to play Stellantis with DS and with some specific products of Peugeot, like 508. Renault tried also in his day with the Vel satisf and Avantimeminorities higher than the competition but did not break in the market for their clearly more expensive price. And there it seems to want to play Hyundai and Kia with the electric car. Technology allows them a Reset In your brand image. Ioniq 9 and EV9 are not cars designed just to sell, they are cars designed to show off the latest technology, to demonstrate where they are positioned and how they want to climb in brand perception. Very good wicker To make this leap, in Hyundai they have opted to risk their aesthetics. Like more or like less, it is appreciated. It is a new design line that has already advanced with the Hyundai Santa Fethat flag vehicle in the combustion format that, over the years, has gone from Popular SUV to a car settled in the 60,000 euros, a little suitable size for the European market and an image clearly focused on the American public. The ioniq 9 repeat formula. With the addition that here the SUV goes to the 5.06 meters long and 1.98 meters wide. The image with its 1.79 meters high is powerful. Especially with a very high front, dominated by that pixel network of its lights that repeats formula in the rear. Squares are a tonic that is repeated throughout the structure of the car. The Hyundai Ioniq 9 shouts at the four winds that this is not their site, that Spanish roads and cities are small. But that also has a market niche to which … Read more