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Ford had 20,000 workers in the Colonia factory. Ten years later they are 7,600 because their electric cars are not bought

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Three years ago, Ford presented its short and medium -term road map for Europe. Then they announced seven new completely electric modelsof which they were commercial vehicles. Of the other three, only one was a Ford. And, in fact, it has ended up becoming the electric variant of a combustion car. We talk about Ford Pumaan electric car in which they have had to juggle to put an electric motor train. A car limited to the city because platform restrictions Combustion barely leave space for a 43 kWh battery. With its more than 34,000 euros of departure, it has become a difficult car taking into account that it moves on the highway between 200 and the 250 real kilometers of autonomy. The other two, as we said, are not Ford cars. The Ford Explorer and Ford Capri They are electric cars mounted on the Volkswagen platform. In both cases we have stressed that, dynamically, cars have a slightly more interesting tuning than that of the Germans, with more hard suspensions and a slightly more direct direction. However, if you mount one and another it is easy to verify that both models are mounted on the Volkswagen MEB platform. That is disguised with the vertical displaceable screen in depth and a speaker arranged as if it were a sound bar. But that’s it. The interface of a good part of the menus is Purely Volkswagen And, specifically, it is evident that it is a hardware and software mounted on the MEB platform. And that is bad news. For your touch controls or for your usability decisions. And they are also bad news for Ford. So much that it will fire a thousand German employees because their electric cars are not buying. The results of a failed strategy A thousand employees. That is the number that Ford will say goodbye to its neighborhood plant (Germany). They argue that “in Europe, the demand for electric cars is still well below the forecasts of the sector” and that, therefore, the plant will pass to a single shift in 2026, reducing its productive capacity, in words collected by Motorpasion. They explain in the middle that so far this year, Ford has sold 19,000 Ford Explorer units and Capri is still below. In fact, you have to go down to the fourteenth place between best -selling electric cars in Europe in the first half of the year to find the Americans. Cupra, Byd or Peugeot were above them. We could talk about bad results but Ford invested 1,000 million euros in Colonia to modernize the plant and get its electric cars out of there. With a productive capacity of 250,000 vehicles per year, the factory works at half a gas. Nor is it a good time to receive this news since The company is losing money this year and suffering with American tariffs. So much so that last year he earned 1.8 billion dollars and this year plays in red numbers. The result is also the consequence of a risky strategy: to offer two clearly differentiated products. In October 2024, Jim Farley, his CEO, said that the company was “leaving the market of boring cars to enter the market of iconic cars” to the magazine Car. The statements They coincided over time with the abandonment of classic vehicles in the European market such as party, Mondeo or Focus. And it continued: “We are good making a quick car (about Ford and the bronco sub -jack) and authentic SUVs. Look at the Raptor, we brought it from Mexican competitions and turned it into a car that can be used in the street. It is a great example of where I think our passenger cars should go (…) We can face Porsche with the Mustang, it is the best -selling sports coupe in the world. and be stronger and stronger “ In those words, Ford’s strategy was hidden. European emission regulations They aimed at 2025 of Milmillonarias fines. Finally, the sanctions were delayed to 2027 but, if applied, Ford needs to sell many more electric and few cars like the ones Farley mentioned since they exceed the maximum proposed emissions of 93 gr/km of CO2. The answer was the hug to the Volkswagen MEB platform. This has been criticized harshly by critics and the public. In their eagerness to reduce costs, decisions have been made as a profusion of tactile controls They bother in place of adding. And cars have not highlighted precisely for good autonomy or a groundbreaking price. But, in return, Ford has obtained two electric cars in the market with a minimum investment. The risk is almost limited to the modernization of the colony plant. So, There are two clearly differentiated business lines In Ford: Cheap cars (developed on the work of others) and expensive and representative cars that do not even refer to Ford. It is no accident that the Mustang, Bronco or Raptor have lost the Ford logo on their front. They are, in themselves, as families that work almost independently. The problem is that the public has not bought Ford’s bet. The Ford Explorer or Capri are not bad electric cars but you have to assume the youth errors of the MEB platform paid, in addition, at a high price. In what we have been, in Spain, 649 units have been bought between the sum of these two models. 649 units of the almost 21,000 registrations that Ford is registered at the end of August. The damage is especially bleeding in more powerful markets. In Germany, Volkswagen has managed to overcome with the ID.3a car that seemed dead but is the best selling in the electricity market. He is followed ID.7which also uses the MEB platform. The Volkswagen ID.4 and ID.5 They are positioned in the fourth position (add up to the same bag because ID.5 is only the Coupé variant of ID.4). You have to go down to the twelfth position to find the Ford Explorer. Capri is not among … Read more

It is an ASML ‘Made in China’

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China had a great disadvantage in semiconductors. It seems to be solving it, because the Chinese manufacturer of SMIC semiconductors is testing a new machine from deep ultraviolet photolithography (UVP) that yes, is still one step behind the extreme ultraviolet machines (UVE). We are facing a potential turn of events in this Chips war that maintain US and China and that now becomes especially interesting. Why is it important. Sources close to this project have indicated In Financial Times that SMIC is testing a UVP machine manufactured by a Shanghai startup called Yuliangsheng. If these initial tests are successful we will be facing a great Chinese victory in the semiconductor sector. One that will above all will allow you to further reduce western technology dependence and thus accelerate the production of advanced chips of AI, for example. A great step for Chinese photolithography. Lin Qingyuan, a semiconductor analyst at the Bernstein consultant, explained precisely as if this DUV machine meets expectations, “will represent an important step for Chinese companies, which can start from this technological milestone to create machines (of photolithography) increasingly advanced.” The machine makes use of “immersion technology”, a technique also uses by ASML in its machines. But. As indicated in FT, although most of the YulianSheng UVP machine are local, there are some parts that have been obtained abroad. That causes there to be some dependence on components that China does not manufacture at the moment, but the company is trying to develop them to solve that problem. Patience. Not just that. Adjusting these UVP machines have time. This process is necessary to achieve adequate stability and that chips can occur without defects. That period can become up to one year, which makes this Chinese race to avoid the dependence of foreign suppliers. Those 7 nm have a trick. The UVP machine that SMIC is testing obtaining 7 nm chips. Speaking of nanometers have long been talking about We don’t talk so much of the physical dimensions of the semiconductors and of the generation in which they are at the level of benefits and efficiency. These machines could even achieve 5 Nm chips although more likely that the rhythm of production of reliable chips falls. China is still linked to UVP machines. The new YulianSheng UVP machines are apparently more advanced than those already worked in some Chinese manufacturers. This also limits Chinese innovation capacity, which depends on machines that were bought before Restrictions entered into force. These UVP machines are the ones that for example They are used for Huawei Ascend chips. Sicarrier advances. The YuliangSheng matrix It is none other than Sicarrierwhich was created in 2021 and that began to be known in March. It was then that he showed advanced microchips production machines that rivaled those of Tokyo Electron or Applyed Materials. This company has a project to develop an EUV machine, which has as its name “Monte Everest”. Care, Asml. Until now, Chinese semiconductor manufacturers, like many others worldwide, have depended on the advanced photolithography machines of the Dutch company ASML. The veto for the commercial war between China and the US had notably limited the access of Chinese companies to these machines, which prevented them from competing in equal cnditions. Although there were some options – Shanghai Micro Electronics Equipment also had DUV machines – these were less advanced. And what about EUV machines? Although the project is an important step forward for the Chinese semiconductor industry, there is an even more important leap to the machines of extreme ultraviolet photolithography (UVE), which are those used to produce the most advanced chips of companies such as NVIDIA. At present, ASML cannot sell EUV teams to China, but be careful: the Asian giant He is already working to access this technology. China will continue a step back. Not being able to access EUV machines is still very important to slow down Chinese innovation capacity. TSMC and other companies already They make use of EUV Machines of ASML Able to work with photolithographic nodes of 2 Nm, something that significantly increases the chip density and the efficiency and power of all types of processors, including those used for AI accelerators that sell NVIDIA. In Xataka | This is China’s big problem with chips: Huawei will manufacture its Kirin X90 for PC using the 7 Nm of SMIC

The great technological technological ones give the teleworking, but the data tell a different story: it has doubled

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In recent months, the great US technological ones They have hardened your policies return to your offices and Eliminating teleworking optionswhile They bet for the accelerated development of AI. However, the Spanish labor market does not follow the same trend with respect to teleworking. The data collected for the report ‘V Telework radiography in Spain September 2025‘ Prepared by Infojobs, they reveal that although it is true that the percentages have fallen with respect to the records from 2020 to 2022, the teleworking has remained stable at levels that double those recorded before 2020. Teleworking in Spain. While in Silicon Valley the headlines proliferate on the end of teleworking, In Spain, work flexibility takes a different path. The data collected by the Infojobs Employment Portal indicate that Spain has maintained sustained growth in terms of Teleworking adoption. 25% of workers currently perform their activity with some remote work formula or in hybrid format. The Last data Of 2024 of the Active Population Survey, they point out that 7.8% of the total active population worked at least half of its weekly day from home, compared to 7.6% who claimed to do it occasionally. In absolute figures, this represents a total of 3.2 million people, placing the percentage of teleworking in Spain around 15.4% of the total employed people working remote. This figure is well above 6% registered in 2019 by the INE, or of 8.3% that was recorded just before pandemic. Source: Infojobs Hybrid work: the balance between flexibility and availability. One of the keys to Teleworking success In Spain it is in its Evolution towards hybrid formatsin which face -to -face days with teleworking days. According to the Infojobs report, 44% of those who telework do so using this hybrid model with between one and four days of remote work. 24% telework two days per week, while 21% of employees who claim teleworking maintain 100% remote activity. The availability of options It has been varying In recent years and, at present, 46% of companies offer some remote work format. Of that group, only 11% of the companies maintain a 100% remote model, marking a decrease with respect to the 12% registered in 2024, but compensated for this fall with more employment offers with hybrid work, which rises from 33% to 35% in just one year. Source: Infojobs Leading sectors on teleworking. While many sectors have experienced an increase in the number of Job offers with teleworkingthe commercial and sales sector leads both in number of workers who exercise remotely and in the volume of new vacancies (39,184 published offers). In the opposite pole, the sectors with less remote work offers are the pharmacist (283 vacancies) and graphic design and arts (499 offers). As for the weight of teleworking by sectors, the sector that most remote employment offers has published is that of computer science and telecommunications (68%) followed closely by legal (58%) and finance (52%). That is, seven out of ten programmers, computer engineers or people, work under some remote work model. According to the study, the sectors with the lowest incidence of teleworking are those inevitably face -to -face, such as tourism and restoration, artisans and trades or health and health, which record values ​​below 1%. Who and where he works remotely. Among the most demanded profiles with teleworking options are, as indicated by sectoral data, IT analysts, Backend and Border developers, ICT consultants and fullstack engineers. All of them with teleworking options between 75 and 90% of the published offers. From the geographical point of view, a curious phenomenon happens and the concentration of teleworking is based on the nature of the predominant industry in that area, instead of allowing disintegration throughout the national territory. This phenomenon is due to hybrid work that, although it allows you to reduce displacements to the office, maintains anchoring with the territory by reducing the chances of workers to move to live outside the community in which the company for which they work for. The greatest proportion focuses in Madrid (40%), followed by Catalonia (19%) and Andalusia (11%), areas with strong presence of technological, commercial and financial companies. In Xataka | Working from anywhere was Teleworking: Not notifying these location changes can make you fire you Image | Unspash (Rodeo Project Management Software)

Not being Audi. And it is giving it a result

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Audi is no longer Audi. At least in China, although Some point out that his new design language of the interiors also does not meet what we have traditionally known in the Germans here in Europe. Anyway, the truth is that the company has undertaken a new course in the Asian country. Last April, my partner Javier Lacort He already had a first contact With the new Audi E5 Sportback in the Shanghai Motor Show where he saw that Audi that is not Audi. The first track is obvious, with four hoops that have been replaced by the four letters that form the word Audi. Javier Lacort wrote then: “The first thing one perceives is breakup. Metaphorical, and Physics: the stand From the brand at the fair it was split in two, with its different logos. He is no longer audi adapting to China. Is Audi delegating your identity to survive in the market that holds a good part of its global results account “ Why does an electric car have less autonomy than the announcing First results What has resulted from this hug to the electric car and the Chinese car by and for China has been positive for the company. They point out in Carnewschina that the brand has achieved more than 10,000 reservations in the first half hour since orders from the Audi E5 Sportback were opened. Of course, they are not the 200,000 reservations in three minutes that accumulated the Xiaomi Yu7. Nor the 7,000 reservations that he got the Xiaomi Su7 Ultra In 10 minutes (they expected to sell 10,000 versions of this type in the first year). But the figures are good. Especially if we consider that the future of European companies in China is being especially bad In recent years. He problem It was especially serious for Audi to which 40% of sales around the world They came from China. But European manufacturers have been razed by Chinese rivals In the blow of screens and software. Some fireworks inside the car that in Europe They have not been able to read or understand. As an emergency measure, Audi announced last November A strategic turn in its approach to China. So, Gernot Döllner, CEO of Audi, was already giving some details of what we could expect to see: “Chinese premium clients have different expectations: they are younger than in the rest of the world and more technology fond of technology. They expect a leading connectivity, as well as automated driving and, more importantly, an exciting and unmistakable experience in an interior that is familiar and surprising at the same time.” To quench Chinese wishes, Audi reached an agreement with SAIC, a Chinese state company with which Volkswagen has a close relationship From your association to be able to manufacture in the country. Thus, the visual image of this car developed between Chinese and Europeans already completely changes the image we have of Ingolstadt in Europe. The front light game created with 942 LEDs and around 2,000 small triangular elements that offer dynamic animations is striking. Inside there is a panel that goes until 59 inches, moved by a Snapdragon 8295 chip of Qualcomm. This is formed by various screens. The plant is 27 inches and has 4K resolution. And the equipment is not far behind: ventilated and heated seats, a huge solar roof, 360º cameras, adaptive suspension or 18 -speakers Bose sound system. 27 sensors must be added (including lidar, radar and ultrasonic sensors) moved by a Nvidia Orin-X Chip that allow selecting semi -autonomous driving modes in city and highway. China Momenta It is also part of the project for this last task. All from 235,900 Chinese yuan (28,000 euros) with 76.2 kWh battery and 295 hp rear engine. The most expensive option is the one that mounts a battery of 100 kWh and double engine to generate up to 776 hp of power. This latest version is priced at 319,900 yuan (37,970 euros). That is, this Audi E5 Sportback has almost nothing Audi. And yet, everything indicates that that is why it is reaping good results in China. It is not at the level of brands such as Xiaomi in its reception but seeing the results of European manufacturers, it cannot be said that they have not made the right decision. Photos | Audi In Xataka | The Audi TT has died victim of Europe and consumers. This is our love letter

The measure is much more restrictive than with H20 chips

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The administration of the cyberspace of China (CAC) has ordered To the main technological companies of the country, including Bytedance and Alibaba, to stop buying and testing the Nvidia artificial intelligence chips specifically designed for the Chinese market. This is another episode in the arduous Commercial War between the United States and Chinaa hardening caused by Beijing’s strategy to reduce its dependence on American technology. What happened. The Chinese regulator has banned the purchase of the RTX PRO 6000D, the most recent Nvidia chip adapted to the local market, forcing companies to cancel their orders and stop the evidence that had already begun. According to Financial Timesseveral companies had expressed their intention to acquire tens of thousands of units before receiving the approval from the government. Why now. Chinese regulators have concluded that semiconductors developed by national companies Like Huawei and change They already reach comparable performance or superior to the products that Nvidia exports to China. This evaluation has led the authorities to bet on local industry. Even more restrictive regulation. This prohibition goes one step further than the previous guidelines, which focused on advising the purchase of H20, the previous Nvidia model for China. The current measure is a direct order that leaves no room for maneuver to Chinese technology companies. The Nvidia reaction. Jensen Huang, CEO of the American company, It has been shown “disappointed” but comprehensive with the situation. “We can only be at the service of a market if the country wishes,” he said during his visit to London, where he accompanies Donald Trump on his tour of the United Kingdom. The geopolitical context. The tension comes from afar. The United States initially prohibited Nvidia Sell ​​your most advanced chips To China, which led the company to develop specific versions for the Chinese market. In July, Washington partially flexible these restrictionsbut established that Nvidia must pay 15% of the income she obtains from China to the US government. Between the lines. “The message is now high and clear. Before, a new Nvidia supply was expected if the geopolitical situation improved. Now everyone is hands to work to build the national system,” assured the executive of a technological company to the Financial Times. From the comings and disagreements between China and the United States, both countries have found a kind of Technological self -sufficiency. In the case of China, this has been another step towards this strategy promoted by Beijing. Bet on national chips. China seeks to triple its production of IA processors next year, according to information of the Financial Times. The commitment to national semiconductors is part of a broader strategy To compete with the United States in the career of artificial intelligence and reduce its vulnerability to future commercial restrictions. For Nvidia this implies the loss of a key market in a moment of maximum growth of the sector. Cover image | Nvidia and Arthur Wang In Xataka | China has the largest censorship system in the world. Now he has decided to export it and sell it to other countries

The Z generation is discovering how fun it is to buy blindly

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Generation Z and late millennials are the first generation in human history raised by algorithms that predict and control every aspect of their digital experience. Spotify knows your mood. Netflix knows what movie they will want to watch this weekend. Instagram predicts what will hook and Amazon, what they are going to buy. Therefore, this same generation is willing to pay to experience something that previous generations were for granted when opening a box with a product: the surprise. It is not a passenger fad: hyperpreddicting has led us to value the unpredictable as a treasure. How one works BLIND BOX. Perhaps the clearest and popular example of armor boxes today are the Labubus. A lot of these are talking about these Mart dolls mart both for His extraordinary success as for the impact on the world of collecting and social networks. None of this would have happened if buyers could choose their dolls: but since the boxes are blind, there is a shortage of certain models, which multiplies their value. An addictive strategy for buyers and very profitable for manufacturers. Some figures. The figures also carry surprises: the global market of Blind Boxes generated more than 10,000 million dollars in 2023 And it is projected an annual growth rate of 5.4%advanceing more seated sectors such as textile or electronic. We are talking about buyers oriented between 18 and 35 years, the aforementioned generations, and that exhibit a rate of Repetition for buying nothing less than 73%superior to traditional products in the same price category. Not only Labubus. Pop Mart is the greatest case of success and the most media, but they have not been the only brands that have achieved it. One of the most recent peculiar cases is that of Kodak, which came to control 90% of the photographic film market, but He saw bankruptcy in 2012 with a crisis of mass layoffs and the arrival of the digital. However, Kodak has revalued physical photography with Blind Boxes Where you can find retro instantaneous cameras, Polaroid movie, photographic accessories and random products of different Kodak. Another success case: Minisothat arrived in Spain with a certain reputation of being a Chinese copy of Japanese products with greater prestige, thanks to collaborations with brands such as Disney, Pixar, Sanrio They have joined To all this Subculture of Blind Boxes. Result: Miniso sold more than 20 million Blind Boxes globally in 2023 and in countries like Spain they have opened stores exclusively to the phenomenon. Some reasons that explain this success. The rise of armor boxes occurs in a very specific cultural moment. It coincides with several cultural phenomena that converge. On the one hand there is nostalgia for the lost surprise, and that the first millennials took for granted: open packages of collectible chromes, buy discs without knowing at all if they would like, find treasures in second -hand stores … the armor boxes recreate that lost feeling. On the other hand is the search for authenticity in the artificial: in a world where everything can be simulated or predicted, a genuine surprise feels like a rare moment of authenticity. Passenger fashion or something else? At the moment, it is soon to determine if the Labubus have arrived to stay or the fashion will be as fleeting as The Sonny Angel. But beyond, what will happen to the surprise boxes? Brands like LEGO lead to the selling collection dolls pocketed in packages whose interior is not seen, but they had not finished curdling in the collecting market as Pop has achieved mart. In social networks, accounts are multiplied as @ASMRBLINDBAGS21 (more than three million followers), who systematically open all kinds of Blind Boxes. A fever around the apparently contradictory business of counting anything. Image | Alpha In Xataka | The fashion industry became obsessed with a rubber shoe that despised: Crocs understood before anyone who was a meme

This is how China is convincing their best minds to leave the USA

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Song Chun-Zhu is one of the most prominent authorities in the field of artificial intelligence. After almost three decades developing in the United States, in 2020 Zhu returned to China. It is one of the most notorious cases, but it is not the only one. China has been offering better conditions and more resources with one goal: to recover its best minds to lead the technological career. What’s happening. At the end of the 80s, with the promise of better working conditions and more resources a lot of Chinese talent emigrated to the United States. It was the case of the aforementioned Song Chun-Zhu or Liu Jun, who became one of the most prominent statesmen in the United States. Both They have returned to China And they are the example that the trend that began decades ago is reversing. Why it is important. China is the largest engineers in the world And this has become a key factor in the AI ​​era. It is estimated that at least 38% of the United States’s experts are Chinese and have studied in China. A recent example we have in The new Zuckerberg Superintelligence team, where almost all are Chinese. That a talent escape (rather return) from the United States to China could occur could tip the balance of leadership in AI. Surveillance and tensions. In 2018, the United States promoted the ‘China Initiative’whose objective was to combat economic espionage by the Chinese government. This affected the work of many Chinese scientists, increasing by 75% the number of academics who decided to return to their native country in 2021. On the other hand, the growing tensions between the United States and China, added to The cuts Under Trump’s second mandate they have made the weather anymore. China takes advantage. There is another key reason and that is that the Chinese government is offering very juicy incentives so that the best minds return to their land. They tell the Guardian, that Zhu was offered “resources he could never get in the United States.” It is similar to the case of the Brainco Neurotecnology Startup. It was founded in Boston by Han Biceng and currently has its headquarters in Hangzhou; He returned for the incentives offered by the government. More facilities. This summer, the Chinese government announced a New visa aimed at young technology and science specialists. This visa offers more advantages as more entries, period of validity and longer stay. They can opt for children under 45 who have STEM studies and researchers. With this, the government seeks not only to recover the talent that went abroad, but to attract foreign talent itself. Cover image | Song Chun-Zhu, Gary Lerude In Xataka | There is a city in China that is measured face to face with Silicon Valley: welcome to Hangzhou, the house of the ‘Six Little Dragons’

White brand and prepared dishes

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If there is a formula for commercial success, Mercadona seems to have found her. The Valencian chain continues to grow and reinforces its market share, which already exceeds 27% at the state level and even reaches 34.1% in Levantewhere he enjoys a special force. Behind these data there is a lucky combination of factors among which are mainly three: their ability to capture great purchases and their commitment to White marks and prepared dishes and ready to eat. The big question is … Does Mercadona have a roof? What happened? That Mercadona seems to have no roof in its commercial expansion. The Last data of Worldpanel by numerator show that their market share is 27.3% If we attend to the value of purchases, a percentage that makes the Juan Roig chain highlight in the sector. And not only because it is the one with the greatest weight (Carrefour and Ifa follow, with quotas of about 10%, and Lidl, with 6.9%). The Valencian company has continued to strengthen over time and takes an increasing bite of household consumption. Is it still growing? Yes. And more than its competitors. The WorldPanel study shows that during the first eight months of 2025 Mercadona expanded its quota 0.7% compared to the same period of 2024. Lidl, Eroski, Dia, Consum, Aldi or the IFA group also grew, but at a lower pace. As a reference, at the end of last year Worldpanel I calculated that the market share of the Juan Roig chain was 26.4%. Eight months later that percentage has grown until the barrier of 27%has exceeded. How have you done it? Mercadona’s growth does not respond to a single cause. At stake they enter Many factorsalthough perhaps one of the most relevant is that the Valencian chain has managed to reach many buyers, loyalty and (fundamental) to get ‘against’ the trend of global consumption. We explain ourselves. Mercadona not only leads the sector as regards value quota. He also does it in buyers (91.3%) and in faithfulness (29.9%). It grows on both fronts and also takes an overwhelming advantage to the rest of the competitors. And what about the trend? That is another key. WorldPanel technicians have detected that, although in general the “great consumption” (label that identifies the goods for daily use, low price and high demand) has grown 3.5% during the first months of the year and the “food inside the home” does so at a rate of 5.4%, the Spaniards are selective when filling the fridge. What does that mean? That we make a greater number of visits to the supermarket, compare prices and take smaller baskets. “Households complete the purchase by visiting more than one chain, even the same day,” The report requireswhich points out that over a year we visit on average about 6.5 different chains and there are those who even go to more than one in the same day to make the purchase. Mercadona seems to have the formula to get off the way of that trend and that its clients leave their establishments with the full cars. “Capitalizes the big baskets preventing your buyer from completing your purchase in other chains”, collect the study. That trend explains its high market share, especially pronounced In the Levante“its main area of ​​influence.” There the consultant estimates that Mercadona’s footprint rises to A resounding 34.1%. Is there more? Yes. Mercadona’s boom coincides with that of two other products for which Roig’s chain has clearly opted. The first is the white mark. Although in recent months Worldpanel has appreciated a “deceleration” In the growth of this type of products (those that look the distributor brand, as a landowner in the case of Mercadona or Auchan if we talk about Alcampo), its evolution in the set of 2025 is being good, with a clear increase. To be more precise, the consultant has detected a 1.7 -point rise between January and August. So much so, in fact, that the white mark It is already 45.9% of consumer spending. A year ago that percentage marked 44.2% and in 2023 it was 43%. The reality is that little by little these teachers have gone shaking stigmasexpanding its presence in the baskets regardless of the fluctuations of the economy. What does Mercadona sell? That is another key to the good streak of the chain. As Slide EFE, in the Mercadona baskets they have gained weight strategic products such as eggs and fish, but also a merchandise for which the chain has clearly opted over the last decade: the prepared dishes. The agency indicates that they are already present in 19.5% of purchases and in Your report The consultant estimates that the value of this type of food ready to consume has shot 49% in just three years, between 2022 and 2025. These data confirm the Mercadona aim, which has been betting on its line at least eight years ‘Ready to eat’with a rich range of prepared dishes that includes from entrants or pizzas to lentils and meatballs. In Your last annual report The company revealed that in 2024 it had 1,260 stores with that section and since then it has not stopped expanding it, with New openings In recent months. Roig himself He has recognized who believes that in the middle of the century homes will no longer have kitchens. People will feed with the dishes he buys out of home. Does the format matter? Yes. And that is something that has also helped Mercadona. The WorldPanel study shows that so far this year the activity has grown in the Short assortment chains (such as Aldi, Dia, Lidl and Mercadona) and the regionalwhich also have been experiencing a positive evolution for some time. On the contrary, they have ‘punctured’ hypermarkets, “the format that suffers the most in what we have been from year,” They clarify The authors of the study. That has taken its toll on the French chain Carrefour, which has lost customers through that way. Images | Wikipedia (Carloss) In Xataka … Read more

This is the laptop that would buy right now to study or work

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Although Apple has devices and accessories that are quite expensive, there are others that enjoy excellent value for money. He Mac Mini M4 is one of them, but the MacBook Air M4 Nor is it left behind, especially with the great wave of offers that we have been seeing during these last months. Now, Mediamarkt, which is one of the stores that has had the best offers, has re -launched a new discount that leaves the laptop for 979 eurosthe new minimum historical price of the store. MacBook Air M4 (16 GB, 256 GB) The price could vary. We obtain commission for these links The Macbook Air M4 with a new minimum medium -sized price He MacBook Air M4 It is currently the laptop with better value for money within the Apple catalog and it is partly thanks to both its price and its M4 chipwhich offers good performance, good power and, of course, compatibility with Apple Intelligence. It is powerful enough to be able to use it both to study and to work, regardless of whether we do it inside or outside the home, since added to Apple’s own chip we talk about a thin and light laptop that Weighs 1.24 kilos. In addition, it is a compact laptop that is accompanied by a good panel of 13.6 inches. On the other hand, one of the key points of the Macbook Air M4 (and generally of Apple laptops) is that it offers a very good Autonomy of up to 18 hours of video reproduction, thus avoiding constantly using the charger. It should also be noted that it comes with a couple of Thunderbolt 4 ports and a webcam with centered framing. You may also interest these accessories for the MacBook Air M4 Logitech MX Ergonomic wireless vertical mouse, multi -ordering, 2.4 GHz/Bluetooth with USB unifying receptor, 4000 dpi optical follow -up, 4 buttons, fast charge – black – black The price could vary. We obtain commission for these links Tomoc 360 ° Fonda for 13 inches New MacBook Air m4/m3/m2/m1 (2025-2018) A3240 A3113 A2681 A2337, 13 inches The price could vary. We obtain commission for these links Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Javier CriminalvaApple In Xataka | MacBook Air M4 vs Mackbook Air M3: These are the main differences between the two models In Xataka | MacBook Air vs MacBook Pro: We explain which one to choose

These are the seven most important novelties that you can try on your iPhone

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For a few days, iOS 26 is now available for all compatible iPhone and arrives loaded with news. I’ve been using iOS 26 since yesterday And I’m going to tell you the seven most important functions you can configure As soon as you install it. Change the design of the icons From iOS 7 we did not see such a radical change in the design of the iPhone interface. Liquid Glass completely changes the entire systembut also introduces new designs for all the icons and widgets of the home screen. To be able to change it, simply click on an empty display area until the icons begin to “shake”, then click on ‘edit’ in the upper right corner and finally in ‘customize’. The four icon styles that we can use: by omission, dark, translucent and tired Apple offers us four options. We have the omission mode that are the colorful icons of a lifetime and the dark mode that puts them black background. The novelty is the translucent mode and the tinting modein which we can choose which tone they will have. I personally prefer the omission mode and it is the one I am using. The new ways make all apps of the same tones and cost them more to locate them, but as the saying goes “for tastes: colors.” Customize the lock screen The new elongated clock is the identity of iOS 26 The lock screen also becomes more customizable with iOS 26. To edit it you can do it directly by holding on the lock screen and then clicking on ‘Customize’. The highlight is that We can stretch the clock to occupy more screen. Of course, it can only be done with the first typography, the other three cannot be stretched. You can choose how long you want it to be and the thickness of typography. Notifications will adapt so that they do not cover the time. You can also use Space photos on the lock screenas long as the photo allows it (it works great with photos of people and pets). Within the customization of the lock screen you will see that a hexagonal shape appears. Pulse it and you will see how the subject “separates” from the bottom, causing the iPhone to move as if it were in 3D. Customize the new app photos iOS 18 brought a new photos with photos with A very risky designand who says risky says very uncomfortable. The app was less intuitive and cost a lot to get used to its interface. It seems that Apple has heard The complaints and With iOS 26 they bring us a much better organized app. The APP photos makes sense again. The new APP photos has two tabs, the photo library where all the photos in chronological order and collections are. This second tab has different sections such as albums, set collections, outstanding photos or memories. The best thing is that, if you go down to the end, You will see the option ‘Reordenar’ with which you can choose what you want it to appear above. For now, Apple does not let any of these sections hide, but if you click on the arrow You can fold them so that there is not so much visual noise. It ended up having to navigate between travel memories, outstanding photos and other suggestions to find the album you were looking for. Try the visual search When you make a screenshot you can do a visual search and talk to Chatgpt. Among the functions of Apple Intelligence that arrive with iOS 26, the most prominent is the visual search. To access it only You have to make a screenshot and select the visual search icon down to the right or, if you prefer, make a circle about what you want to look for, very much in the style of ‘Roda to search’ from Google. A page will open with results similar to what you have sought, for example in the case of the example of the images, I asked him to look for the mobile that appeared in the article and offered me many Wallapop results to buy the Xiaomi 15 ultra. You can also ask Chatgptwhich will respond taking into account the context of what appears on the screen. Make Siri answer calls for you If you activate the call filter, Siri will answer for you. The call filter is one of the great novelties of iOS 26 and promises to end the calls of unknown numbers. It is activated from adjustments – telephone and allows you to choose between the calls of unknown numbers so that it is Siri who responds. What he does is ask the interlocutor the reason for the call and It shows you a transcription of what has respondedso you choose whether to answer or not. There is also a more drastic option, which is that the iPhone will not sound when it calls us an unknown number. Apple’s solution is quite radical And you should keep in mind that you may lose some important call, for example of the doctor. I have not activated it for this reason, but They are fried with spam calls You may want to give you a chance. Use real -time translation It is another of the novelties that arrive with the new update. You can use it to translate a real -time conversation from the app translate. Simply select the languages ​​of the interlocutors and start talking by clicking on the microphone. The app will automatically translate what we say In text and we can also reproduce it. In addition, translation It can also be used in the messages app. If someone writes you a message in another language, click on it and select ‘Translate conversation’ to translate all messages automatically. Activate adaptive battery mode Finally a novelty that affects battery consumption. In addition to the low consumption mode that we already had, iOS 26 premieres an adaptive mode that You … Read more

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