Month: August 2025

We no longer use them to connect with friends

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Social networks have marked the last 20 years of the Internet. His matrices companies, which seemed that they were going to be forgotten, continue Among the most attractive companies. However, it is only necessary to go around their websites or applications to see that, in general, they are still networks, but socially have little, in the sense of continuous and direct relationship with friends, acquaintances or people we choose to follow. The great social networks today. Goal, who faces to be chopped in the Open judgment against the Federal Trade Commission (FTC), affirms That currently, only 7% of the time we spend on Instagram, and 17% on Facebook, we spend it consuming friends. And falling. The reality? “Most of the time in both applications is dedicated to watching videos, more and more short format, which are” disconnected “, that is, they do not come from a friend or a followed account,” they tell in the finish line. What remains is the magical word: algorithm, which Meta affirms that they developed to compete with the rise of Tiktok, which was braking their growth. Interested part. The FTC accuses monopoly goal, and Meta affirms, based on these data, that there is no monopoly because there is no “personal social media service market.” If social networks are increasingly used to consume content of friends, we are not facing a personal social network, but before something else. Or that argue from the legal department of the giant. What Zuckerberg announced in 2019. That social networks in general, and those of the goal in particular, have become platforms in which we expose and consume less own content and more of influencers and large profiles, has to do with the strategy that Zuckerberg announced before the change of name. Six years ago, the CEO announced that “The future is private“, a shocking phrase after his privacy scandals. Without announcing that they were going to focus on the users stopped publishing or consuming what their friends saw, they did affirm that the future of their platforms went through closest communications with friends, more ephemeral and privately, in front of what the Tuenti boards, Facebook walls or even Instagram comments. In that sense, on these platforms, an activity that has grown a lot is to send reels or stories to our friends by direct message: they are sent 700,000 reels by private every minute. Tiktok’s impact still feels. When goal began to turn the most public and perennial content to the stories, the threat was Snapchat. But then, Tiktok arrived, and its impact was huge. Adam Mosseri, CEO of Instagram, affirmed at the trial that the Chinese social network is “the fiercest competition we have faced.” His emergence in the market, he argued, “generated a 23% decrease in the time that users dedicated to Instagram.” The thing not only ended the Reels launch or its equivalent on Facebook, but with a copy of who already dominated algorithmic consumption: YouTube. Social networks have lived their youtubization. But YouTube also lives it. To compete with Tiktok and the Reels launched the Shorts. The algorithm still is not as advanced as the Chinese, but It is growing 186% compared to the previous yearaccording to the company. TO THE COFUNDADOR DE YOUTUBE He doesn’t like the new model too much. Social networks in 2025. With the arrival of The locks and the green circles (Google+ saw it first), The photos of family, exit and stay with friends are still where they never left since WhatsApp is WhatsApp: in the groups or in private conversations. They were published by times in Tuenti, Facebook, Twitter, Instagram or Snapchat, but they were always in private chats. What did not exist so much at the beginning of the web 2.0 Internet were niche interest groups as what had been experienced since the 90s in the forums. In many cases, these were emptied to move to groups on social networks. There are those who returned to them, but the great successor of all that is Telegram channels and groups, Discord, Reddit, etc The inconvenience of the first two is that the conversation does not leave there, it does not index or there is a way to access that knowledge if they are not part of them. Reddit’s problem, which is more open, is that we leave all our knowledge in the hands of a single actor. We needed a different social network, which did not arrive. The future is not very promising. According to the Empty Internet Theory either ‘Dead Internet Theory‘, Much of the content that exists in the network is created by automated bots and algorithms. In X we have come to see cases from this. For example, one in which a comic video was published for its sound but silenced, and yet it went viral and laughed at him (along with the criticisms of many users, who did not understand the joke). They are also being filled with stolen content. The problem is no longer loose examples, but the flooding of platforms such as YouTube of mass content created by AI, now that Google itself has Integrated I see 3 in the shorts. The impact is such that YouTube is trying to demonet itbut it is not getting preventing that become In a warehouse of ‘Slop‘. Image | Xataka In Xataka | Vibe Coding companies are discovering the harsh reality of AI: it is impossible to make money with it

A study has investigated how many microplastics we inhale daily when breathing. And has an unpleasant surprise

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From a time to this part, microplastics seem to have sneaked into all areas of our life: From the lettuce that we eat In the salad, even In men’s testicles. This polymer is not only found in the earth where vegetables are grown, in the oceans where the fish are or in The springs where the water we drink comes out. And the idea that all these particles are in the environment that we breathe more and more consolidates. Already in the past ‘Nature’ magazine He published the first evidences that showed that microplastics are found in the air that surrounds us. But now A recent French study Published in the magazine ‘Plos One’ gives us more details about the concentration of these polymers that we are constantly breathing, and how the car is one of the biggest foci we face. The good news is that this gives rise to solutions to reduce your presence. The conclusion of this new study are very direct, but also alarming: we are inhaling a drastically greater microplastics than we believed. The previous estimates have fallen short, very short. The new figure suggests that an average adult inhales about 68,000 microplastic particles every day. One hundred times more than what was calculated so far for the range of more dangerous particles. An invisible enemy that attacks our lungs The problem of measurements that were done so far was a matter of view. The most common methods in this type of detection, such as infrared spectroscopy, are effective to detect particles up to 20 micrometers. However, they are completely ‘blind’ with the smallest particles, which are known as PM_10 (less than 10 micrometers), and that are the ones that can make the lungs the most damage when the different defense mechanisms that the body has. This new study, led by French researcher Nadiia Yakovenko, has used a much more precise technique called Raman spectroscopy, capable of ‘see’ particles of up to a micrometer, eliminating the limitation that the conventional spectrometer had. In this way, we have a new molecular zoom that has revealed that the situation of our environment is much more alarming than was thought. Taking advantage of this new technique, the investigation was conducted in the path of knowing the place where there is a greater concentration of microplastics. In the case of an apartment, the average measure measured was 528 particles per cubic meter. But the problem was when measuring in the car, where the figure shot up to 2,238 particles per cubic meter. Box chart showing the concentration analyzed with microplastics in cars and apartments. Seven apartments and five cars were analyzed. In this way, the simple fact of this in the car makes us exposed to a concentration of microplastics four times higher than that we expose ourselves in our own home. And this is not due to anything other than the amount of synthetic material that we have in a car, such as plastic splashing, carpets or upholstery. All this, added to a very small space and that can be without ventilating for many hours, makes it the ideal breeding ground for the cabin to be filled with microplastics that we breathe at the time of starting to drive. Because the reality is that we do not ventilate the cabin before driving, but that we enter the car, we start and go. The new and alarming daily account: 68,000 particles Here comes the data that changes everything. When combining its findings with those of the history of the bibliography, the team has recalculated the exposure we face on average. In total there are 68,000 particles small size (less than 10 micrometers) to which an adult is faced daily. These are the most worrying particles, since being so small They can reach the alveoli and cross the alveolocapilar barrier formed by pneumocytes and blood capillaries. This means that they can end in our blood. In a lower exposure range are the particles with a larger size ranging from 10 to 300 micrometers. These being larger do not reach the alveolocapillary barrier, but are ‘trapped’ in the mucous membranes of the upper respiratory tract, although they are not harmless, since they crawl to the throat and end up in our stomach. It has important health consequences. This constant exposure to plastic fragments It is not harmless. The authors of the study remember that the inhalation of these particles can be associated with damage to lung tissue, inflammation, increased oxidative stress and also to the appearance of chronic diseases such as COPD. But microplastics do not ‘travel’ lonely. They can transport with them different heavy or polluting metals that adhere to their surface and that once within the body can be released and alter endocrine functions such as endocrine disruptors or increase the risk of other diseases. In this way, this new study demonstrates that there is still much to investigate microplastics and redipline as a complex a public health problem that occurs silently and ‘invisible’. Images | Flyd Brock Wegner In Xataka | More than 50,000 microplastic particles per year: that is what an average citizen ingests according to the first estimate we have

The last case of prehistoric cannibalism found in Atapuerca only has a brutal explanation: violence

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There are few prehistoric cultures that we know practiced cannibalism. Already out of ritual, famine or in a context of violent conflict, the consumption of human flesh should not have to be completely uncommon, and now we have found a new example nearby, in Atapuerca. Canibalism in the Neolithic. A study of bone remains found in the cave of El Mirador, one of the deposits of Atapuerca, Burgos, He has found Canibalism tests among the inhabitants of this Burgos cave. The remains have been dated about 5,700 years ago, during the Neolithic. The remains found would have belonged to 11 individuals of different ages: “Including children, adolescents and adults,” explains the team responsible for the study. These data, they explain, point to a “systematic consumption”, probably linked to violence between groups and not to rituals or ceremonial acts. Ethnography and archeology teach us that even in barely stratified societies there are episodes of violence where enemies are also consumption as a form of extreme elimination ”, stood out in a press release Antonio Rodríguez-Hidalgo, co-author of the study. Incriminatory brands.The remains, in an “exceptional state”, were found in two different sectors of the cave. The taphonomic analysis of the remains (the study of the process that leads to some bone remains to fossilize), allowed to identify in these remains of cutting and fractures that allowed access the marrowas well as cooking tests and footprints left by human teeth during consumption. The team also conducted an isotopic strontium analysis (SR), which studies the relative presence of two isotopes of this element (⁸⁷sr and ⁸⁶sr) that showed that the individuals consumed “were of local origin.” The analysis also showed that its consumption was fast. The radiocarbon analysis, meanwhile, allowed to date the remains, placing them in a time space between 5,700 and 5,570 years before the present. The details of the study were published In an article In the magazine Scientific Reports. Interpret the incomprehensible. Today cannibalism is abominable, to the point of being taboo in life or death contexts. That is why interpreting these past practices is difficult for those who study them. After analyzing the tests found, the team concluded that the case responded to a confrontation between livestock groups in the area. This conflict I would have concluded With the “elimination of a complete family group”, a elimination made if it can be more tangible with the consumption of the group’s meat. “Canibalism is one of the most complex behaviors of interpreting, due to the difficulty that the consumption of human beings by other human beings implies. To this it is added that, in many cases, we do not have all the necessary evidence to link it with a specific behavioral context. Finally, the prejudices of our society tend to always interpret it as an act of barbarism,” pointed in the press release Palmira Saladié, who led the team responsible for the study. Of the Neolithic at the Bronze Age. This would not be an isolated case in the history of the Cave of El Mirador, not even the most recent. The finding is linked to a previous discovery, another case of cannibalism in the same environment, only that this already in the Bronze Age, between 4,600 and 4,100 years ago. “The recurrence of these practices at different times of recent prehistory in the cave of El Mirador makes this deposit a key site to understand prehistoric human cannibalism and their link with death, as well as with a possible ritual or cultural interpretation of the human body within the worldview of those groups,” Saladié added. In Xataka | Cup -shaped skulls, cannibal practices and other things that were done in Malaga 7,000 years ago Image | IPhes-Cerca

In Spain there is no summer without forest fires. Nor in which you do not talk about the fearsome rule of 30-30-30

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In Spain there is no summer without beaches. Nor without fire. Fire is hitting areas of Galicia, Castilla y León, Catalonia either Andalusia, sweeping hectaresforcing to evacuate hundreds of people and affecting even to icons like the place of Las Médulasin the Bierzo. With that backdrop, firefighters remain attentive to a key factor in forest fires. Which? The ‘rule of 30-30-30’. What is the ‘Rule of 30-30-30’? A formula that helps us understand when the elements play against firefighters and favor of forest fires. It is not new And it has above all a didactic dimension, but if something cannot be denied to the ‘Rule 30-30-30’ (o ‘rule of 30’) is that it is intuitive. Basically, what identifies are those scenarios in which the temperature exceeds 30ºC, the wind gusts exceed 30 km/Hy the relative humidity is below 30%, conditions that facilitate the expansion of the flames. Why is it interesting? Because as remember The University of Chile (Uchile) offers “an alert signal”, an indicator that recalls that there have been a cluster of “very favorable conditions” to spread the fire. “The origin of the term is not scientifically demonstrated, but approaches the conditions of extreme care that the manager should take knowledge to take measures,” Miguel Castillo explainsCenter researcher. The ‘Rule of 30-30-30’ stands out for its practical nature, especially when planning fire prevention strategies and informing the population. “It’s useful”, summarize The academic. “For example, if the meteorology indicates that in 72 hours a burst of permanent and dry wind will arrive and the conditions will not fall from the 30ºC or 32ºC, the communities should establish certain mechanisms.” Do more factors influence? Yes. Perhaps heat, intense winds and low humidity are “the ingredients of a perfect storm” for the spread of forest fires, but castle itself remember that there is another crucial factor: the human. Their own data The Ministry of Environment shows that a good part of the great fires that are declared in Spain cause them accidents, negligence or even intentionally. WWF in fact calculates that 95% of fires respond to human causes and 53% are deliberately caused. Man also influences the state of the fields and mountains. “The strong depopulation and rural aging, the cessation of traditional agricultural activities, the absence of forest exploitation and serious policies that manage the territory has transformed the territory,” Remember wwf. “This increase in forest surface does not translate into the increase in healthy, stable and diverse forests. The cultivated and grazing areas in the past are today covered by thickets, young pioneer or monoespecific rods that, without adequate management, are condemned to burn sooner or later. “ Is the ’30’ rule fulfilled? As Castillo recalls, the ‘Rule 30-30-30’ is useful when preventing disasters and alerting the population. Reality however is something more complex. A few years ago Civio analyzed The large forest fires registered between 2007 and 2016 and proved how many of them were adjusted to the ’30 rule’, that is, they had given the mercury above 30ºC, wind gusts of more than 30 km/hyo a humidity of less than 30%. What did you find out? That were adjusted to those parameters 72 of a total of 196 fires, about 37%. The key is again the one that slides the Chilean expert: at stake more factors enter the strictly climatic. “In the devastating expansion of a great fire you have to take into account other variables such as the type of vegetation and topography,” Comment Miguel Ángel Soto, from Greenpeace. Going down to detail. If we analyze the different factors of the ‘rule of 30’ separately, we verify, however, they do influence forest fires. Of the 196 registered fires between 2007 and 2016, in 153 the windfall exceeded 30 km/h. In 80 the temperatures reached or exceeded 30ºC. “The great fires occur by a cocktail effect: the more elements introduce in the shaker, the more possibilities you have to face an ungovernable fire,” agrees Soto “If the ‘rule of 30’ is fulfilled we will be facing the worst possible scenario, but if there are two variables it is also serious.” The last fires that have hit in recent days Galicia, Castilla y León, Andalusia either Cataloniasweeping thousands of hectares, have coincided with a heat wave. In the Bierzo, which has seen the medulla, the thermometer passes from 30ºC with relative humidity levels that have been below 30%. Image | Civil Guard (X) In Xataka | In 1993, an author predicted devastating fires in Los Angeles of 2025 and the “Make America Great Again”

Mark Zuckerberg is transforming an idyllic neighborhood of Palo Alto into his personal strength

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Grow PRK is an opulent neighborhood of Palo Alto in California, which for decades has been the dreamed home of lawyers, executives and renowned teachers. A place where wooded streets and single -family houses made up a quiet and community stamp. Until Mark Zuckerberg moved. The arrival of the founder of Meta to the neighborhood was noted. As He has reported The New York Times, ended this idyllic peace. The billionaire, whose fortune is estimated Right in 270,000 million dollars, it has invested 110 million dollars in the purchase of at least 11 properties, creating a residential macrocomplex that has brought with them pharaonic works, extreme surveillance and a deep discomfort among the neighbors who still remain. A monopoly in real life. What was previously a normal neighborhood has become the Zuckerberg personal monopoly board. Since 2011, it has gone acquiring the houses surrounding their main residence in a staggered manner In Englewood Drive and Hamilton Avenue. The offers, often of the double or triple of their market value, have caused one family to leave the neighborhood. To maintain a low profile, purchases were made through limited liability societies, with natural theme names such as ‘Pine Burrow’ or ‘Seed Breeze’. The result is that Zuckerberg now has an entire apple, with several empty properties in the middle of the worst housing that crosses California. The construction of a small city. Zuckerberg’s plan was not simply to accumulate houses, but to create a great complex to have all the comforts available. That is why five of the properties they acquired have merged into an enclosure that includes: The main residence where the goal CEO lives with his family. Guest houses. Gardens extensive and a pickleball track. A pool with a ‘hydrosuelo’ that allows it to be covered by complex to make parties. But its great residential complex also reaches the depths. And it is that underground, the project is even more ambitious. The work permits speak of basements, but the neighbors describe it as ‘bunkers’, or what colloquially already seems to name it as the “Batcueva of the billionaires.” And logically everything has meant having works almost uninterrupted for eight years, Filling the quiet streets of this noise neighborhoodmachinery and debris. This is something that has not only done in California Zuckerberg, but is also doing in Hawaiiwhere you are building mansions on land of almost 400 hectares in total. But when knowing the reason for these, the confidentiality of the plans is what we are. Zuckerberg is seen as an invader. The presence of the Meta CEO feels daily. Surveillance is one of the most conflicting points. There are security cameras that point to neighboring houses and a private security team that constantly patrol the streets of the neighborhood. And they even tell how the members of this team question people who simply walk down the street, as if they were intruders or suspects of something. One of the most affected people, Michael Kieschnick, a neighbor whose house is surrounded by all three sides by Zuckerberg properties, is one of the most critical voices when pointing out that “no neighborhood wants to be occupied.” Although this is precisely what he feels with the presence of the Meta CEO. “The billionaires are accustomed to creating their own rules” is the feeling that this neighbor has to see how the City Council initially rejected the initial construction plan. But then it has been slowly developing to be able to raffle the refusal that was given in 2016. The Zuckerberg family doesn’t see it that way. One of the spokesmen that has been authorized to talk to the press defends that the couple strives to be modelic neighbors. He ensures that intense security is necessary due to “specific and credible threats”, that cameras do not point to the properties of other people and that the events that are developed are notified with time. They even try to compensate for discomfort. In one of the last parties that took place in this complex, an ice cream cart was sent to the neighbors. And even when the works were developed and the noise could become very annoying, those affected with foamy wine, chocolates or donuts were presented. And even giving away headphones with noise cancellation. It is a new fashion among Millionaires. Zuckerberg is not the only one who has taken this path. Others like Jeff Bezos too has invested billions in mansions, ranches And even on an island as it is Billionaire Bunker who presented as ‘little’ problem the Not knowing how to manage your excrements. Of figures admired to “villains of the 21st century”. We are seeing precisely as the great technological figures that were highly respected by marking a turning point in our vision of the entire world, it is changing. Elon Musk himself has also caused the IRA of neighbors with a house in Texas which was supposedly modified without permits. Images | Goal The New York Times In Xataka | Larry Page wants to get lost on an island, but it is not decided which. So you bought five

Tell your customers in a hurry to buy competition cars

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Xiaomi has received 240,000 orders of his new Electric SUV YU7 In just 18 hours. The waiting time has shot until 14 months for the base model. Lei Jun, founder and CEO of the company, has made an unusual decision: recommend that buyers acquire rival brands if they are in a hurry, according to Bloomberg. The situation is as absurd as usual when the desire is high and the immediate offer is low: It costs more to buy a second -hand yu7 today than a new one when there is availabilitysomething we have seen in the technological world. For example, with the shortage of the PlayStation 5 in its launch. Why is it important. This recommendation breaks all traditional marketing schemes. A CEO publicly suggesting that customers buy competition products – including the Tesla Model andagainst which it competes directly – represents a radical turn in Chinese business communication, where brand loyalty is sacred. “If you need to buy a car soon, other electrical models produced in China are quite good,” said Lei in Weibo. Has specifically mentioned three models as viable alternatives: Xpeng G7. Li Auto i8. Tesla Model and. The context. Xiaomi has recently completed the second phase of Your factory in Beijingbut the productive capacity remains limited. It is taking two months to reach 10,000 units per month with a new production line, and five months to reach 20,000. Right now “only” delivers 1,590 weekly units of YU7. The base price of 253,500 yuan (about 30,300 euros) and its benefits —835 kilometers of autonomy, 80% load in 13 minutes – have created a demand impossible to meet in the short term. Between the lines. Lei Jun’s play hides a strategy. By openly recognizing productive limitations and recommending alternatives, builds an unusual transparency and honesty image in the automobile sector. This apparent vulnerability paradoxically reinforces the attractiveness of the brand: if the CEO is willing to lose sales rather than lying on the deadlines, the product must deserve the penalty. In Chinese business culture, where Mianzi (Reputation and accumulated social prestige) It is everything, admitting limitations in public is an act of courage. Maybe calculated. Lei bets that consumers will assess this honesty more than the usual empty promises of the sector. What is happening. The phenomenon transcends Xiaomi. Tesla went through You wait up to three years for Model 3 In 2016. Toyota registered delays of Four years for Land Cruiser in Japan For 2022. The difference lies in the answer: no CEO of these brands ever suggested buying a rival vehicle. On the Chinese platform 12365auto.com, 95 complaints have been registered about Yu7 in July, mainly for waiting times. The 240,000 Yu7 reserves approach the 265,400 units that Tesla has sold in China throughout the first semester. The alarm signal. Xiaomi’s success in cars –Where Apple had to fold candles– Shows that the war for the electric car has definitely moved to China. Chinese technological brands not only compete in price: they offer real innovations in autonomy, load time and user experience that traditional brands take years to implement. Lei Jun’s recommendation is the confirmation that Xiaomi can afford the luxury of sincerity because his product speaks for himself. And besides, it does so in a market saturated with unfulfilled promises. Outstanding image | Xataka In Xataka | Byd did not go to the Shanghai Auto Salon to show cars. Went to exhibit power

Bugatti decided not to put speakers in a car of four million euros. His secret is a technique of 1881

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Bugatti is giving baby steps in the electrification. Although in 2021 they joined Rimac, the company that manufactures the imposing RIMAC Neverait seems that a 100% electric bugatti It is far. Hybridization is another song and, in 2024, they launched the Tourbillona bestiality of 3.8 million euros in the cheaper and extrasty version. But the craziest is not its specifications, but a car of almost four million euros does not have speakers. It has something better, according to Bugatti: the entire interior is a speaker. And the secret is something called piezoelectricity. Tourbillon. As usual in a bugatti, its specifications They are a real madness. It has a total of 1,800 hp thanks to four engines: a 8.3 -liter V16, atmospheric 1,000 hp that works with three electric motors (two in front and one behind) that provide additional 800 hp. Result? From 0 to 100 km/h in two seconds, 300 in 10 seconds and a maximum speed of 445 km/h. It has a total weight of less than two tons, a T800 carbon monozygasco and is extremely exclusive. There are only 250 units that, together with their price, convert the Tourbillon into A collector’s object. And something curious is that the interior is a minimalist, with three great analog dials inspired by the High Watches and a notable absence of speakers. Dials, not screens Piezoelectricity. It is the name of an effect discovered in 1881 and is a property that has materials such as quartz to allow generating an electric charge when subject to mechanical pressure or tension. When an electric field is applied, they are also physically deform and it is something that can be used in several ways. It is what works Some lighters, watches either even renewable energies. And it is also what allows the Tourbillon not to have speakers because, in essence, the sound we hear is nothing more than a series of vibrations that are transmitted in the air. Mate Rimac, the peculiar CEO of the company, is something that has shown Top Gear in this video in which we can see a ‘naked’ tourbillon: A countercurrent. That the Tourbillon does not have traditional speakers stands out with what the brand did with the Chiron. In that, they presumed Tweeters (the speakers that transmit the acute) with Diamond membrane of a quilate, but in this they have removed them. Mate Rimac, current CEO of the brand, ensures that the Tourbillon has a sound quality “from another universe”, and what it does is use quartz piezoelectric crystals and other synthetic materials that vibrate in a controlled way when receiving an electrical signal. The aerospace carbon and the rest of the internal panels of the cabin act as large acoustic diaphragms. And the sum of all these elements is what makes the cabin generate a surround sound. The monocoque works like a speaker. Sound of other level It makes sense. That is: it does not have the cones, Woofersmagnets and coils that make up the traditional speakerswhich is a huge advantage when it comes to significantly reducing weight. In a hyper -sports, it is something crucial, and it is also something that allows you to free space inside. Structural insulation is also improved by not having to create holes of considerable size to embed the speakers and the deterioration factor suffered by the speakers themselves, which are isolated with rubber pieces so that they do not vibrate when the car is running. Although in cars that are more destined to the garage than to the road, it is not a problem too serious either. 100% bugatti. Turning the car into a speaker is unique. Mercedes already experienced changing the location of the speakers with The SL Roadster Frontbasscarrying the doors speakers to the holes of the feet, but still needing traditional speakers. In the case of Tourbillon, it is a change of philosophy and technology. Mate Rimac has stressed that this movement is 100% Rimac-Bugatti philosophy. “If we don’t do it, Who was going to do it?“Rimac says, who has seen how his Tourbillon becomes another example of the Ultraexclusivity of hypercoches And, in a world in which there are authentic beasts of the road, which is calling more attention is not so much that it is a hypercoche … as the car itself is a speaker. And in the interview he launches a couple of errands to Ferrari and Lamborghini. We will see if they respond. In Xataka | Luxury cars manufacturers already react to US tariff

US and China governments threaten their survival in a crucial market

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China is a very important market for Nvidia. During the last fiscal year, which expired on January 26, 2025, this Asian country represented approximately 13% of total income of the company led by Jensen Huang with a figure of some 17,000 million dollars. In Chinese practice it is the third best client of this company only behind the US and Taiwan, but The steps that the Trump administration is taking They threaten their survival in this market. In the middle of last April the US Department of Commerce imposed new restrictions to the export to China of the GPU for artificial intelligence (AI) H20what in practice caused this chip to stop arriving at the Chinese clients of this company. After weeks of negotiations, and even several “face to face” between Donald Trump and Jensen Huang, Nvidia has made the Department of Commerce allow her to re -give her Chinese clients her H20 chip. However, this permission has not left for free: hereinafter will deliver to the US government 15% of income which will obtain in China for the sale of this and other GPU. AMD has run this same luck, so there is no doubt that this Trump administration strategy establishes an unpublished precedent by forcing some US companies to deliver to the State a percentage of their sales income in another country. Nvidia has been dealing with Sale prohibitions in China Of most of his chips for AI, and has now been forced to fit this new blow. The US government ensures that he is protecting his interests and the security of the nation, but along the way he is also promoting that China develop their own technology at a vertigo speed. It is a full -fledged form of Autoboicot. The loss of confidence of the Chinese government has fired Nvidia alarms The future of Nvidia in China is largely in the hands of the administration of the cyberspace of China, known as CAC for its English denomination (Cyberspace Administration of China). This institution is the main Internet regulatory body in China and is thoroughly investigating NVIDIA H20 GPU Because it suspects that this chip could incorporate a back door of difficult location by Chinese experts. If so, the possibility of China to use this GPU could be possible. David reber Jr., Nvidia Security Director, published last week An article in the blog of this company entitled “There are no rear doors in the Nvidia chips. There are no deactivation switches. There are no spy software” in an obvious attempt to defend the company’s reputation and appease the growing distrust to which he faces in China. There is a lot at stake. If the final resolution of the CAC turns out to be unfavorable with all probability NVIDIA will lose a good part of the income currently obtained in this country. If the final resolution of the CAC turns out to be unfavorable with all probability NVIDIA will lose a good part of the income obtained in China However, this is not all. Whatever the CAC verdict is a fact that the Chinese government He is urging Chinese companies that are dedicated to the development of large models of AI to use in their servers integrated circuits of Chinese origin. In this scenario their best bazas are now Huawei and Moore Threads. The first of these companies has lists its own GPU for iathe chips ascend AI, for more than five years. During this period of time it has been refining them and increasing their abilities with the purpose of matching or even overcoming the performance of the chips A100 and H100 of Nvidia. His most ambitious proposal right now is the chip Ascend 910dwhich seeks to overcome the performance of the H100 GPU. However, this Chinese company has also recently presented its chip Ascend 920a solution that is clearly destined to occupy in the Chinese market The H20 GPU space. This proposal will enter large -scale production during the second half of 2025 using 6 NM integration technology that have presumably developed elbow with Huawei elbow and SMIC. On the other hand, Moore Threads He has developed several GPU for AI applications that, on paper, rivaize some of the advanced solutions that have placed in the Nvidia, AMD or Huawei market. The MTT S4000 and MTT S3000 cards are its most interesting proposals right now, although, curiously, in its porpholio the MTT S80 card, a proposal for games and content creation that, according to Moore Threads itself, has a 14.4 TFLOPS calculation capacity also appears in Floating Coma operations of simple precision. It doesn’t impress, but it’s not bad at all. Image | Gage Skidmore | Wikipedia In Xataka | Ten Chinese companies in Chips and IA have allied with a common goal: to put an end to the domain of Nvidia

Chatgpt now has a “router” that chooses for us what GPT-5 model use. And is choosing the cheapest

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The launch of GPT-5 It has not been up to the expected. Instead of being surprised with the generational jump, too many people have missed GPT-4o warmth. Sam Altman, CEO of OpenAI, anticipated the launch of the New model with the death starbut the Hype It has stayed very far from the moments wow like the Chatgpt images generationthat reached “melter” servers. One of the culprits has a name: “router” or router. What happened. Behind him Model nomenclatures mess of OpenAI (already Remember Xiaom’s mobile messi) and the fact of making the user have to choose which one more, the company chose to launch all (sub) GPT-5 models in a unified way. Now the system would choose the model that estimated the most to resolve the indication. The person in charge of this task is a “router”. This, “quickly decides which model to use based on the type of conversation, complexity, or the need for tools.” The problem is that in these first days, the router usually opts too many times by the basic GPT-5 model, in front of the “Thinking” model or reasoner. What has made the new generation seen as much more silly than Sam Altman came to affirm (he defended it was like have a team of doctors at your disposal). The necessary jump It seemed impossibleand indeed, many users have not felt it. The problem. Openai decides which model is more efficient for the user, but also which model is more efficient for their servers. At the launch of GPT-5, they have not been transparent about what leads them to use one model or another, and users who accuse them of choosing the cheapest model for Save costs. Aidan McLaughlin, employee of Openai, defended in x that prefers GPT-5 without reasoning the majority (65%) of times for how interacts with the user. He assured that they do not use the routing to save costs, but use the one they think is the best model for each consultation, for efficiency. It seemed a successbut it has arrived without complying with what users expect. Altman recognized launch failures. During a question session (AMA) on Reddit held on Friday, Sam Altman read and observed that for many users, GPT-5 did not work as well as 4th. To it He replied That the new model seemed “more silly”, because the router did not work well when they threw it on Thursday. Who warns is not a traitor. On July 19, after announcing great performance in Mathematics OlympiadAltman announced that GPT-5 was just around the corner, in front of images like that of the death star, he was cautious, claiming to want to establish realistic expectations: “This is an experimental model that incorporates new research techniques that we will use in future models” “We believe you will love GPT-5, but we do not plan to launch a model with the gold capacity level of the mathematical Olympiad for many months.” The case remembers Sora’s, who was shown Very green After the Initial announcement promisesor that of O3, which was launched with a performance in benchmarks inferior to the initially promised (Unleashing everything A debate about whether we were already in the AGI). Openai has had to make changes. Before the complaints, from OpenAi they took a great measure: return to the users of the subscription Plus the possibility that the subscribers of the plan (of 20 euros per month) will use 4th again. But, in addition, they have touched the router to better choose the appropriate model to each consultation. Of course, without explaining what leads to use one or the other. The trick (if you pay). When users perceived that the problem of the new chatgpt with GPT-5 was not the model itself, but that the router did not turn to the reasoning model, they launched to look for ways to make GPT-5 Thinking use. The way to do it has been to integrate phrases such as “think about your in -depth response” in the indications, as suggested and demonstrated DOTCSV. In this way, it is achieved that, for Plus users, chatgpt use the Thinking model Without spending the quota of 200 weekly messages Manual mode. This trick does not apply to the free model, which could only activate it without asking for GPT-5 Thinking automatically once a day. Use free reasoning. Another change confirmed by Altman has been to integrate a reasoning button again (hidden) to use the reasoning model in the free version. Trying it, Chatgpt acknowledges using the GPT-5 Thinking Mini model, and we have been able to use it in 10 messages. From there, he used the model without reasoning. Is the successor of O4-miniwhich in April also received for free Reasoning functions With a “Think” button. Result: More use of reasoning. After announcing an increase in reasoning limits, Sam Altman has offered Specific data of the number of users who use reasoning now before the launch, and what indicates is the little that was used before, even among payment users. Free users have gone from less than 1% to 7%, but what the most collides is that those who paid the plus only used 7% reasoning, compared to 24% of now. It surprises in the sense that the reasoning of O1 and O3 supposed one of the great advantages over the free plan, thus the capacities of Deep Research. Image | Xataka In Xataka | Chip restrictions are over to China: now technological war

Tesla’s collapse in Europe brings bad news for Spain. Specifically, for Valencia

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The Tesla gigafactoría project in Valencia has entered indefinite hibernation. From the memorandum signed with the Generalitat In June 2023there have been no tangible advances: neither public contracts, nor works of works, nor investment of investment. Tesla I had found ideal land in Chesteand the Consell – at that moment, of Ximo Puig – had promised express processing as a strategic territorial project, the same formula that has worked with Volkswagen in Sagunto. But there has been everything. Why is it important. Tesla’s paralysis leaves the Valencian Community with an industrial promise less and the urgency of not mortgaging public resources in ghost projects. Ford Almussafes is going through its worst crisis With you are and fall in production. The region needs real investments, not memoranda of understanding that do not reach anything. The case also shows the risk of the “announcement effects”: Land price inflation. Frustrated job expectations. Administrative resources dedicated to processing castles in the air. Valencia must learn from Sagunto: industrial projects are measured in signed contracts and verifiable calendars, not in preliminary meetings. The context. Tesla has gone from leading the continental electric market to An unprecedented sales crisis. In Germany, the first European market, it has barely sold 1,110 units in July – a 55%drop – while the electricity sector grew by 58%. The company has descended from the first to the fourteenth place among the best -selling brands in German territory. None of its models are among the most popular twenties in the country where it has its only European gigafactoría, which is also the most populous in the continent and one of the largest in purchasing power. In figures. Tesla numbers in Europe draw a generalized collapse: United Kingdom: -60% (987 units compared to 2,462 of the previous year). Sweden: -86%. Belgium: -58%. France: -27% monthly, -40% accumulated annual. European market share: 1.8% to 1%. The contrast. While Tesla sinksVolkswagen has doubled its electrical sales in 2025 and dominates the continental market. He ID.3 leads German sales with 2,907 units, followed by ID.7 with 2,675. Half of the electric sold in Germany already carry the VW logo. The gigafactoría of the German group in Sagunto advances as planned: work, signed energy agreements, production scheduled for 2026 and thousands of guaranteed jobs. A real project against an evaporated promise. Between bambalins. The Berlin factory has reduced the production shifts of the Model and three to two newspapers. Los Tesla not sold They accumulate in an old East German airport60 kilometers from the plant, waiting for buyers that do not arrive. The cheap model of 25,000 euros that Tesla planned to manufacture in Valencia is also frozen. The company now bets on a decaffeinated version of the Model and: same car but with fewer qualities, without glazed roof or rear screens. In summary. Tesla has gone from revolutionizing the electricity market to become a more brand among many, and not the best positioned. His ghost gigafactoría in Valencia is the perfect symbol of this fall: a project that was born as a promise of the future and has been reduced to a archived memorandum. While Volkswagen does build in Sagunto, Tesla stacks without selling cars in abandoned airports. The lesson for Valencia is clear: in industrial policy, the only jobs they count are those that have payroll, not those that appear in PowerPoints. Outstanding image | Alain Rouiller, Milan Csizmadia In Xataka | A rapid look at the ten best -selling electric car brands in the world gives a dramatic conclusion: China has already won

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