call nintendo by phone

Something that surprised me when I went to work in Xataka is the community. Not only that of comments, where you can discuss the subject in the article, but specific issues that, if we can, we try to solve. No one was born, and if we move that to video game worldthat’s why there are guides. What would never occur to me is that the company that develops a game could be called on the phone to help me with that impossible phase. But, precisely, that is what Nintendo did in the early 90s: I had a group of video game experts that helped you when you needed it. Were the ‘Nintendo games counselors‘, And it seems to me something as magical as unrepeatable in the current video game sector. Nintendo Power. In the summer of 1988, two heavyweights of Nintendo of America founded Nintendo Power. It was a magazine that focused on games analysis, advances of new titles and ‘fan’ content of some of its most popular sagas. And one of its pillars were video game guides. Complicated. The titles of the time They were difficultwith unfair mechanics in some cases (I’m looking at you, game of ‘The Lion King’) and with extremely obtuse designs in others, which made it difficult for many users to advance. The vast majority of games lasted a sigh, so that difficulty was a way that they were not completed in a couple of hours, but in the case of games of SNESmore complex than those of previous consoles, the guides were essential in some cases. The hot nintendo line. If you were a juggon in the Time of Spanish magazines Preinternetyou will remember that you could write and, if you were lucky, their editors would give you a hand. However, Nintendo Power came up with a masterful (and demential) idea: to train experts in certain Nintendo games to help players who need it. They were the ‘Nintendo Games Directors’ and their work material is as you are imagining it: desktop with a TV, a console, files with the maps and tips of the most important games of their consoles and a cable -free hands to be able to play or manipulate the documents while solving the ballot. ‘Powerline to the pros’. A few years ago, the medium Nintendolife He interviewed Erich Waas, a heavyweight of Zenimax online Studios, but in his youth he needed part -time job and took him to be one of these directors. Basically, it seems that the work was a “fans for fans”, since the interview consisted of questions about three specific games: ‘Metroid’, ‘Zelda’ and ‘Dragon Quest’. They gave him a week to prepare the three games (very little time, the truth) and in the interview they asked him about issues related to how to level up. Popularity. When he joined the team in 1990, Game boy I was already on sale and Snes was falling, so the most popular games they asked were the ‘Zelda’ (logical), ‘Dragon Quest’ and the Point & Click ‘Shadowgate’ adventure. And, at that time, there were 250 people among game counselors and customer service. The brain of the beast. Thus the Super Nintendo was known, but I would say rather than the beast’s brain was the file that these game counselors had. Waas commented in the interview that, during the first month, all they did was play popular games at that time and receive training to help those who called looking for answers. That training was not only technical, but also communication. “We could not say” kill “, but” win “when we talked to the players,” he says. Nintendo is a company with an ‘Family Friendly’ approach, and that has been so for decades. They also had to show enthusiasm for the game they were talking about. Get asking. With the games that passed they gained experience to reply Questions, but also, they had a huge file with folders in which there were screenshots, maps of frequent levels and questions. That allowed, although the counselor in question would not have ended ‘Final Fantasy VI‘, for example, as there were certain recurring questions of the players whose answer was noted, I simply went for the corresponding folder when I received the call and … ready. Happy player. Beyond video games. This Reddit thread It is very fun because we can see testimonies of people who called this service. And there are anecdotes of all kinds: who called to get the invisibility layer of ‘A link to the past‘, who did it to pass to the King Dede de’Kirby’s Dream Land‘, who said that the friends called him to tell them how to complete a phase, who states that they responded reluctantly and who says they burst one of the best moments of the aforementioned’ Final Fantasy VI ‘. And it is possible that this line was more than an aid to pass levels. Waas says that “there were some different calls sometimes, especially on Fridays and Saturday nights. Also during Christmas holidays, with lonely players with whom I stayed to talk most of the time. And something curious is that, sometimes, they did not give him the answer directly.” They trained us to take the player on the right track thanks to different tracks until they discovered the answer for themselves. “ Subtleties. Because there are times that, for example, we do not know that we have to use a mechanic to defeat an enemy and, in that case, the directors would tell us things like “hey, why you think you have a skill that allows you to eat enemies and then expel them…” so that we get to the answer. Other times … Well, you had to help directly. Waas comments a funny anecdote: “Once, someone called for ‘The Legend of Zelda: A Link to the Past’. The player asked what he had to do when the uncle who tells you at the beginning of the game that” you wait “leaves … Read more

Pis and whale droppings

In the huge list of unsolved puzzles that science has for a long time the stools of the whales. We knew that these animals ascended from the marine depths where they usually feed and made their needs near the surface. Drawing a parallelism with the fertilization processes in the signing land, this led to the cetologists to imagine each of these promotions of the whales as a festival for shallowwater species. And the truth is that it is. What nobody even dared to imagine was THE PIS. “Pis”? Indeed. Ballena Pis is a very serious matter: only one of these bugs can produce almost 1000 liters of urine a day. Despite this, no one had stopped to think that this dark yellow liquid that stains the water green where it passes could be more than pee. Until now. “The great surprise of the study is that urine far exceeds the other sources of nitrogen”, Joe Roman explainedConservation Biologist at the University of Vermont. And, even if it seems, he has his crumb. Do you miss any nutrient? Ask for a bearded whale! From what Roman’s team has discovered, Barbadas whales transport huge amounts of nitrogen and phosphorus from the polar areas where they feed on the tropical areas where they raise. In good part of the process they depend on the reserves that accumulated in the polar regions. And without those critical nutrients that expel, “many marine plants and animals would not survive.” A “pump” of nutrients. The team He examined The amount of nutrients that moved the Barbadas whales through the ocean, but not only with their pee. They also examined the impact of their placentas and their corpses. According to your estimates, Every year, every barbada Move 3,784 tons of nitrogen and 46,512 tons of organic matter in areas with few nutrients. And that is a lot. Lot. According to Roman“in a place like Hawaii, whales provide more nitrogen than the wind and currents transport.” In fact, Heidi Pearson explained From the University of Alaska Southeast, in National Geographic, “these nutrients stimulate the growth of phytoplankton on the surface of the ocean and also enrich deep water ecosystems.” A world we leave. Little by little we began to intuit the enormous impact it produced Hunting (and almost extinction) of whales: For centuries we have dedicated ourselves to removing vital ecological mechanisms without being aware of what we were doing. Now that we know, a good part of the economy and the societies of the world are so accustomed to it that it is very difficult to back down. But the idea that the ocean would be very different without the pee and the whale droppings remind us that there is still a lot to do. Image | Mike Doherty In Xataka | Whale hunting over the years has had an unexpected effect: it has affected its genetic diversity

Bose quietcomfort headphones at demolition price, sales in the Xiaomi 14t Pro and iPhone 16 Pro and more offers. Hunting bargains

We return another Friday with a hunting bargains of the most complete. This week we have seen many discounts on all types of devices, so we have gathered in this article five good offers to take advantage of the discounts of the week. In this case, we will see discounts on mobiles, headphones, televisions and more. Xiaomi 14t Pro by 599.95 eurosan excellent price for the pro version of the Xiaomi 14T in its 512 GB configuration. iPhone 16 Pro by 999.96 eurosa price that so far we have rarely see in this model. LG 65QNED85T6C by 699 eurosa good price if we are looking for a 65 -inch television. Xiaomi Pad 6 by 249.99 euros150 euros discount on a tablet that now has even a better value for money. Bose quietcomfort ultra by 359 eurosa good price taking into account everything these headphones offer. Xiaomi 14t Pro He Xiaomi 14t It has been one of the mobiles of the brand that we have seen the most times in recent weeks. On the other hand, this time we find reduced is the Xiaomi 14t Prospecifically in its 512 GB configuration, and can be bought in Coolmod by 599.95 euros. He Xiaomi 14t Pro It is an excellent high -end mobile that we have rarely seen at such a low price. It stands out mainly for its 6.67 -inch AMOLED screen that offers a 1.5K resolution, for its processor MEDATEK DIMENSITY 9300+ and for their cameras that have the collaboration with Leica. * Some price may have changed from the last review iPhone 16 Pro If what you are looking for is another mobile that is inside the Apple ecosystem, much eye with the iPhone 16 Pro of 128 GB that we have rarely found it with such a big discount. Also in Coolmod is offer for 999.96 euros. He iPhone 16 Pro It is a very good purchase option if what we are looking for is a greater power than the one that has the iPhone 16but without increasing the screen size too much. Comes with an excellent screen Super Retina XDR of 6.3 inchesincludes the camera control button which has been introduced into this generation and its processor is the Apple A18 Pro. In addition, it is compatible with Apple Intelligence. * Some price may have changed from the last review LG 65QNED85T6C If we go to El Corte Inglés, we can also find very good offers, although in this case, above all, on televisions and headphones. By 699 euros We have a TV LG 65QNED85T6C with 65 -inch QNED screen. It reaches 120 Hz, includes filmMaker mode (in addition to 10 more image modes), integrates the voice assistant Alexa And it is compatible with both HDR10 as with AMD Freesync. LG 65QNED85T6C (QNED, 65 inches) * Some price may have changed from the last review Xiaomi Pad 6 PCComponers has a very good price an excellent tablet for day to day, especially if we want to see multimedia content: the Xiaomi Pad 6. Has dropped price until 249.99 euros in its configuration of 128 GB and where it stands out is in its 11 -inch LCD screen which offers both a 2.8K resolution and a 144 Hz soda rate. Its battery is 8,840 mAh and supports fast charging of 33W and its processor is the Snapdragon 870 of Qualcomm. * Some price may have changed from the last review Bose quietcomfort ultra Returning to El Corte Inglés, if what we want are excellent Bluetooth headphones, Bose quietcomfort ultra have dropped from 519 euros to 359 eurosalthough at the time of writing these lines are slightly cheaper in Amazon. The most remarkable thing about these headphones is that they offer both great comfort and excellent audio quality. They offer top -level noise cancellation, they come with a Silence mode With stronger high tones, with a Aware mode to listen to the audio without losing detail of what happens around and with a immersion mode that combines both the cancellation of noise and the immersive audio of Bose. If you prefer, also in the English Court we can find the Bluetooth headphones Bose Quietcomfort for a lower price of 245.03 euros. * Some price may have changed from the last review Some of the links of this article are affiliated and can report a benefit to Xataka. In case of non -availability, offers may vary. Images | Xiaomi, Apple, LG, Bose In Xataka | Best televisions in quality price. Which to buy and seven recommended 4K 4K In Xataka | Best wireless headphones. Which to buy and 19 models from 20 euros to 450 euros

Many countries already have more mothers between 30 and 39 years than between 20 and 29. With all that implies

On September 5, 2019, a woman named Mangayamma Yaramati went down in history: she had been the mother of twins. The key fact is that I was 73 years old at that time And it was possibly the oldest woman who had given birth. It is an extreme case, but the truth is that the world has been embarked for years in a situation in which every time Less births occurand increasingly. And these graphics that we can consult in Our World in Data They reflect that reality that is not encouraging. 2012. The tabarra was given a lot with what the world would end in 2012, but what really happened is A change of trend in births: It was when they began to give more births between mothers from 30 to 39 years and when births between mothers aged 20 to 29 years began to fall. Worldwide, this is significant because there is a good part of the world (especially developing countries) in which the weight of births falls to those women aged 20 to 29, with alarming birth figures between girls from 10 to 19 years. It is those countries that make up a world photo that shows that The birth engine is gripped. Spain. Let’s focus on Spain for a moment. Although we walk to the record of inhabitants with more than 49 million, this has little to do with more children. In fact, it is thanks to immigration, since The tables Births and vegetative balance show a very unfavorable situation for Spanish demography. And the data is devastating: more children are born of 41 -year -old women than 25. The change in global trend occurred in 2012, but in Spain we advance a little. If we put the magnifying glass in 2008, we can see the curve between the two age periods we were talking about, increasingly distancing themselves and adding Another age strip to the equation: Women between 40 and 49 years. In recent years it has stabilized in the three stripes, but in 2008 60.1% of children were born in the strip of 30 to 39 years, 32.6 in the strip of 20 to 29 years and 4.3% in the 40 to 49 years. In 2023, the figures had changed a lot: 63.3%, 24.8%and 10.2%, respectively. The neighbors are not much better. The European panorama is very similar. If we discriminating between the different countries, we see that the data and curves are very similar to those that we can find in the case of Spain, but if we group Europe, we can see two very clear inflection points. One in 2014, at which time births by girls from 10 to 19 years decreased and crossed those who occurred in women from 40 to 49 years, who have continued to increase in recent years. Another, in 2015, when exactly the same happens, but between the descending strip of 20 to 29 years and the ascendant, in a meteorically, segment of births between women aged 30 to 39. Stable latam, but eye. On the other side of the puddle, in Latin American territory, the situation is very different. It is more aligned with what we see in the world graph, with a strip of births predominant among women aged 20 to 29, but where we can already appreciate a clear increase in births between women aged 30 to 39. Then, of course, it depends on each country. Mexico is very aligned with that territorial graph, but in Argentinafor a few years the lines of 20-29 years and 30-39 years are approaching dangerously. In Chili There are more mothers from 30 to 39 years and in Colombia The good news is that birth between 10-19 years is falling. The Asian drama. And the European situation is not encouraging for the generational relay, but if we go to Asia, the graphics are devastating. It is a case of those of “It is better an image than a thousand words”, and then we leave the graphics of China, Japan and the most devastating: South Korea. China is the one that “saves”, but the two stripes of critical age are getting closer. The government is applying measures of all kinds: Looking for Women by Door, lower the legal age to marry either Finance painless birthsall in order to increase the birth rate. In Japan they are also Applying measures Not only to foster birth, but to attract foreigners who can work in different positions throughout the country. And South Korea is in a demographic winter from which it will be difficult for him to come out. In the end, it is something that depends a lot on each country, but there are more and more arrows that suggest that, most people They don’t want to have children. Within this, there are economic and conviction reasons that we will see if they are passengers or have come to stay. At the moment, in Europe the demography goes to the idle and the countries that go best … They are still a disaster. Images | Our World in Data, Jonathan Borba (UNSPLASH) In Xataka | Japan already knows when he will run out of children under 14. At least if an economist’s calculations are fulfilled

It is a nightmare for privacy

On the Internet everything is shared with incredible ease, we often do it without stopping to think about the possible consequences. Therefore, for years, privacy experts insist on the same thing: we should not publish anything that we are not willing to see publicly exposed. Although it may seem evident, the warning also applies to private accounts. Because what is “only for friends” today, tomorrow can be exposed without prior notice. That risk has just acquired a new dimension. It no longer depends only on what we show, but also on what technology can deduce on their own. The images we publish can hide valuable information, such as the place where they were taken. And with the arrival of artificial intelligence models capable of analyzing and reasoning with photographs, the exhibition is even greater. OpenAi’s AI can know where you took a photo. The new OpenAI models, known as O3 and O4-miniThey have brought visual reasoning to a new level. They are able to analyze images with surprising precision, and combine that ability with tools such as web search and image editing to further refine their answers. This allows them, for example, to give you better explanations than those of a manual or help you understand a complex plane. But it also opens the door to uses that should make us reflect. New viral trend. One of the latest fashions in networks like X has nothing to do with creating Ghibli -style images or Lego -style compositions. Now, many users are using these models to identify the exact place where a photograph was taken, even when it does not include metadata. Just tell the model that they are playing Geoguesr to start analyzing the image, cutting details, looking for coincidences and reaching a conclusion. In one of our tests, the system managed to identify a concrete street in Madrid from a simple screenshot. It took about 15 minutes, but hit the nail. A feature that should make us think. In an environment as hyperconnected as the current one, where the photos are constantly shared, we must keep in mind that it is not necessary to explicitly geolocate an image so that others can find out where it was taken. Artificial intelligence has raised the level of exposure without many realizing. And although this capacity has interesting applications, it also raises important risks. Privacy, more and more, depends not only on what we share, but what others can deduce from it. Images | Screen capture In Xataka | O4-mini is much more than another model of AI. It is the Tesla Model 3 of OpenAI

Slide Marvel’s formula to break the MCU crisis

Marvel has been trying to Reconfigure the MCU To show off the strength that viewers enjoyed in ‘Iron Man’ and ‘Endgame’. The study, owned by Walt Disney Company, has several bets on the way to achieve it. These include projects such as’Avengers: Doomsday‘ and ‘The fantastic 4: first steps‘. In the case of the first, The strategy goes through a kind of “Nostalgia Operation”designed to reconquer the most veteran fans with heroes who already lived their moment of glory. If we focus on the second, which is what concerns us in this article, the axis seems to revolve around recovering a classic and recognizable villain of comics. The threat of Galactus in ‘The Fantastic 4: First Steps’ “Four brave astronauts travel to space and return changed forever,” Pray the start of the trailer published Thursday. So, ‘The fantastic 4: first steps‘It presents us with the characters already in their stage of heroes, in an elegant retrofuturist atmosphere that, in principle, seems loaded with optimism, although things begin to twist quickly. Reed (Pedro Pascal), his wife Sue Storm (Vanessa Kirby), his younger brother Johnny (Joseph Quinn) and his friend Ben Grimm (Ebon Moss-Bachrach) enjoy a relative peace and tranquility, especially after the news of the prompt arrival of Reed and Sue. However, a threat lands from space, challenging the entire planet without prior notice. Galactus, the consumer of worlds, now is sightd by planet Earth, and has sent to its herald, Silver Surfer (Julia Garner)to launch a warning. “Are we safe?” Asks a journalist at the fantastic 4, to which Reed responds with a tense “I don’t know”, although later he does not hesitate to tell the planet that they will do their best to protect it. Galactus’s threat seems large enough for heroes to doubt their ability to stop it and, probably, end up trapped in their destruction spiral. Above all this falls a special pressure on Reed, which drags some guilt for having forced the limits of space and, perhaps, having caused the arrival of the threat. Before their official arrival at theaters, the fantastic four starred in a first film produced in 1994 that never reached. More than a decade later, the group finally landed on the big screen with The 2005 version directed by Tim Storywith Chris Evans, Jessica Alba, Ioan Gruffud and Michael Chiklis in front. Although he did not conquer critics, he worked well at the box office and gave rise to a sequel in 2007. The story returned to theaters in 2015 with a new cast: Miles Teller, Kate Mara, Michael B. Jordan and Jamie Bell. This time, neither the critical reception nor the collection accompanied. Now, all eyes are put in the new installment, which promises to recover the lost pulse. Its premiere in Spanish cinemas is scheduled for July 25. Images | The Walt Disney Company In Xataka | ‘A Minecraft movie’ is becoming such a large phenomenon that is causing disturbances in cinemas

The youngest millionaires of 2025 are the test

Being a millionaire has ceased to be a goal for a small percentage within the 1% of the richest population on the planet: His goal is to become the youngest millionaire who manages to be. However, while some have worked their own way to get it, “Great wealth transfer“It is causing many others to get it simply for being born In the right family. According to The list of Milmillonarios that every year does Forbesthere are only 21 millionaires under 30 in 2025 with a heritage of more than 1 billion dollars. Of these, only two have entered the list this year for having founded their own company. Millionaires “Old School” The Forbes 2025 list of The youngest milmonaries reveals how fortune can get so much by inheritancefruit of empires raised by their parents or grandparents, as for the cunning of betting on booming sectors such as artificial intelligence and cryptocurrencies. According to the 2025 edition data published by Forbes, most of the world’s millmillonaries They are between 50 and 79 years old. Only 12% of millionaires with more than 1,000 million heritage are under 50 years old and only 21 of them are under 30 years old. According to data of the United Nations, approximately Half of the world’s population is under 30 years old. However, only 0.00000027% of them are Milmillonarios. This contrast underlines how extraordinary it is to reach such a level of wealth at such an early age. In most cases, these fortunes come from large family inheritancesas is the case of the heirs of the Mars family, famous for their chocolate bars: or the Walton, heirs of the empire of the Walmart supermarkets. The era of the great heirs In the 2000 and 2010 decades, the list of young Milmillonarios was dominated by Pujantes Technological entrepreneurs Like Mark Zuckerberg, Jeff Bezos, Elon Musk, Larry Ellison, Larry Page and Sergey Brin who revolutionized the world with the innovations that created their companies. These names became synonymous with innovation and business success forged from scratch. However, in 2024 he already began observe the change in trend And it remains in 2025: most of the new millmillonarios under 30 years They have inherited their fortune, instead of creating it for themselves. Thus, while before the “prodigy children” of technology lowered the average age of this Select Millionaire Clubnow the historical surnames and the Centenary companies occupy a central place among the richest of less than 30 years. Among these new Millionaires is Johannes Von Baumbach, only 19, who has inherited with his three brothers of 23, 25 and 27, a fortune estimated at 5.4 billion dollars each, thanks to his participation in the pharmacist Boehringer Ingelheim who founded his great -grandfather. It also emphasizes that, 15 of the 21 new milmonaries on the list, comes from Europe, being Germany the country with more representatives. To the four heirs of the Pharmaceutical Empire From Boehringer Ingelheim, Sophie Luise Fielmann, 30, which opens in the ranking with a fortune of 2.8 billion dollars, heiress of the German optic chain Fielmann. From Germany Kevin David Lehmann also arrives, with a heritage of 3.8 billion dollars and only 22 years, who received 50% of the DM-Drogerie Markt drug stores; and Maxim Tebar, 24 years old, holding a part of the German STIHL chainsaw company that brings a fortune valued at 1.2 billion dollars. Some of the rich heirs who became part of this list have increased their fortune for 2024. An example is found in the three brothers of the neighborhood, heirs of the ESSILORLUXOTTIC GASK EMPIREthat thanks to its new alliances with technology They have seen their fortune grow 40% this year until reaching 6,600 million dollars. Some have had to fight Although most of the Young Milmillonarios de 2025 They owe their fortune to inheritance, there are notable exceptions. The Australian Ed Craven 29 years old, Cofundó Stake.com, the Major Casino Online Based on cryptocurrencies, which generated 4.7 billion dollars last year. Its success shows that, even being young, it is possible to make their way to success by own means in such agitated as is that of cryptocurrencies and content streaming. Another case of professional success is that of Alexandr Wang28 years old, who Scale AI co -foundeda company dedicated to data annotation for artificial intelligence. Wang’s case is somewhat peculiar because he had already entered the Forbes list in 2021 with A heritage above 1,000 million Of dollars, but the fluctuations of the economy raised him in 2022. However, a recent financing round valued at $ 13.8 billion has returned to the list with a equity of 3.6 billion dollars. In Xataka | While the bags collapsed and the gold faltered, an asset maintained its profitability: Hermès’s bags In Xataka | The great fortunes are bleeding with the collapse of the bag. Warren Buffett has hit his old recipe again Image | Flickr (Fortune Brainstorm Tech), LinkedIn (Leonardo María), Kick

There is a place where renewables are gaining the game left over fossil fuels: patents

Thanks to a new project of GLOBAL RENEWABLE Watch It can be observed The rise of renewable energiesspecifically, solar and wind. However, this considerable increase in clean sources has managed to displace fossil fuels, and much of this advance is due to technological patents. The initiative. An analysis of the International Energy Agency (IEA) has detailed How renewable energy patents have increased 4.5 times faster in the last two decades, surpassing fossil fuel -based patents in number. Global policies. This increase is observed in the growth of renewable capacity and the policies focused on the commitment to achieve the Carbon neutrality. According to the study, support with public policies and public and private financing have managed to reach 60,000 million dollars in large -scale technologies, but some of these projects face challenges such as inflation and political uncertainty. A global movement. Now if you want to have a more open overview about which country has invested, the king is undoubtedly China. The country that has been leading the energy transition It has allocated half of its energy patents and more than 90% of its financing of risky capital to mass technologies, such as batteries and electrolyters. For its part, Europe follows a similar path, focusing on scale engineering projects and renewables have overcome coal. However, the United States has so far maintained a diversified portfolio that covers fossil energy technologies such as clean, but this can change the future By the current Trump administration. Other emerging sources. An area that promises according to the study is hydrogen. Patents related to the production and use of this new source increased 47% in 2022, with an approach to industrial applications such as transport and manufacturing steel. Particularly, in Spain hydrogen is taking the front as A future gas source and be able to export it through Europe. Future investment. From the study They have remarked The need to increase public investment in energy R&D, because currently the financing of the member countries of the IAE does not reach 0.04% of GDP. Researchers have pointed out that the future path is an international collaboration in development plus solutions. In addition, they have focused on other emerging technologies such as carbon capture and storage (CCS), intelligent electrical networks and the use of artificial intelligence (AI) in energy management. But there is a bottleneck. On the one hand, long -term shortage of the strategic material supply chain and the lack of infrastructure in some countries. On the other hand, the withdrawal of some large -scale projects focused on clean sources, as the case of BP. Finally, in recent days a tariff war has begun by Trump, so It will be to see how markets open. Image | Pxhere and Pexels Xataka | Now we can see the rise of renewable energy in the world: we just needed the satellite images

Justice declares illegal part of its advertising business

Google’s position as One of the most powerful actors on the Internet begins to crack under the pressure of the courts. The last setback for the Mountain View company has arrived with a defeat in the trial for advertising monopoly promoted by the United States Department of Justice. In a resolution signed this Thursdayfederal judge Leonie Brinkema has concluded that Google incurred anti -competitive practices in two key markets: that of advertisement servers for editorial groups (where she dominates with DFP) and the advertising exchanges of the Open Web (through ADX). Ads servers, such as DFP, owned by Google, are technical infrastructure that use many digital media to manage What ads are shown, when and who already. They are not the only market option, but one of the most widespread, especially among large editors. In practice, they act as the digital advertising command center. The second front is that of the advertising exchanges of the Open Web, the open environment where different actors, such as advertisers, agencies or media, bid in real time for advertising spaces. This ecosystem coexists with other alternatives, such as platforms controlled by Facebook or Amazon, but remains a key piece of the programmatic market. Adx, Google’s solution, is one of the main actors in this segment. According to the court, the company combined both products illegally For more than a decade, forcing editors to use all their technology if they wanted to access those auctions. That integration reduced the alternatives of the rest of the actors and left Google with the absolute control of the process. The question now is how to dismantle monopoly Brinkema considers that this strategy not only eliminated rivals, but also harmed the media, who saw their advertising income reduced, and advertisers, who ended up paying more. The sentence argues that any benefit derived from this integration is widely exceeded by the damage caused to the competition. From here a new stage opens. The judge has asked the parties to present a calendar to study the so -called “structural remedies”, that is, the possible measures that could be imposed following this ruling. Among the options that consider the Department of Justice is the forced separation of DFP and ADX as independent companieswhich would mean the heart of the Google programmatic advertising business. The sentence does not order that division at the moment, but the possibility is on the table. What happens in this phase can mark a before and after how digital advertising is managed. This part of the business meant about 30.4 billion dollars in revenues in 2024, approximately 9 % of the group’s global billing. Although the judicial decision does not affect other Google advertising services such as search advertisements, YouTube videos or Google Maps advertising, it does question the architecture on which its advertising strategy is supported in the open web environment, where until now it worked as a player who dominated all the pieces of the board. During the trial, the Court listened to media editors such as Use Today or the Daily Mailto advertising agencies, to rival technology companies already executives of Google herself, including the head of YouTube. All contributed information about how the Mountain View giant was closing the passage to other advertising solutions through internal decisions, conditioned contracts and technological changes designed to benefit only their own tools. The Department of Justice also denounced that Google eliminated internal conversations that could serve as proof and abused legal privilege to hide information. Although the judge has not yet resolved if he will impose sanctions for it, it makes clear in her letter that the responsibility for monopoly has already been accredited. This case adds to other open fronts against the company. In 2024, another federal court had already declared that Google maintained an illegal monopoly in the searches market, a process that also remains open waiting for possible corrective measures to be decided. In addition, the company has been sued in other states for the control of its application store, while the United States Government has also brought Apple, Amazon and Meta in parallel causes. Together, this new ruling against Google reinforces an idea that a few years ago seemed unthinkable: the era of technological impunity is coming to an end. For the first time in decades, the big digital platforms face not only investigations, but to firm convictions that could change the way they operate on the Internet. Images: Greg Bulla | Rubaitul Azad Images | The United States has tired of the monopolies of great technological ones. And wants to start “chop them” with goal

OpenAI goes for Windsurf for 3,000 million dollars, according to Bloomberg

As he has advanced Bloomberg and has confirmed later CNBC citing its own sources, OpenAi is negotiating the purchase of a programming assistance startup to compete directly in the developer tool market. It’s about Windsurf. Windsurf is a startup with a programming assistant similar to COPILOT. And OpenAi is valuing a possible acquisition for 3,000 million dollars. Why is it important. The purchase would be a strategic movement to compete in the software development market in the AI ​​era. Openai would go into direct competition with Microsoft (its largest investor) and Anysphere, manufacturer of Cursora similar tool. This operation tells us something about Openai: not only wants a great general use model, but to move to at least one more concrete and niche product. Between the lines. This purchase can generate tensions. If OpenAi Buy Windsurf, it will compete directly with the suite Microsoft development, especially with Github Copilot, which dominates the code assistant market with AI. It would not be The first recent trenching between Openai and Microsoft. The context. He Rumore Rumore It arrives just after the launch of OPENAI O3 and O4-MODE and the closure of a financing round of 40,000 million. The IA developed tool market is exploiting. The trend Vibe Codingwhich seeks to generate code based on short descriptions, is being one of the fashions of the year. Windsurf competes in this space with cursor (valued at 10,000 million), Replit and Microsoft solutions. With only 40 million dollars in annual income (five times less than cursor), Windsurf seems more a commitment to talent and technology than for the business they already generate. And now what. The conversations are still underway and the agreement is not closed yet, according to Bloomberg and CNBC. If concretized, the shadow of American anti -protection regulators would soon appear. Especially for the complex relationship between OpenAI and Microsoft. For developers, this purchase would mean some questions about possible changes in the prices and integration of Windsurf with OpenAi APIS. In Xataka | Openai’s hypothetical social network does not want to connect people. Want your data to train your AI Outstanding image | Windsurf, Openai, Xataka with Mockuuuup Studio

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