world

In the coming months, Jaén will control the world marketing of olive oil. It won’t help him

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While I write these lines, according to the data of the Ministry of Agriculture, there are 773,596 tons of oil in the country’s oil mills. Practically half, they are in Jaén. There is more oil in the Jienenses oil mills than those that all industrialists, packagers and refiners have. A lot more. Almost double. That is what turns Jaén into the gravitational center around which the entire international olive oil industry is going to turn. The big question is if he will know how to take advantage of it. We’re So Back. Let’s do A quick review. After a pair of nightmare years, at the end of March, the Jiennese wineries accumulated about 369,245 tons. That placed it (with a lot) as the main producer of the world. Córdoba follows (with 135,865 tons) and Granada (with 74,124). And a little further back are Seville (44,158) and Malaga (13,590). Castilla – La Mancha adds about 81,700 and Extremadura still has about 27,000. There are, if the figures are fine, reserves of 773,593 tons until the oil of the next season arrives. And we are selling it very fast. As we said a few days ago, According to data from the Information and Food Control Agencyonly in March, “135,000 tons have been marketed (including imports) to an average of 3.62 euros in all categories.” That is, we are selling oil at a rate that is not sustainable: that it will not reach us until the next campaign. It is not a problem for consumption because everyone knows that the boom of sales and low prices (which are causing losses of more than 270 million euros in the sector) is due to a concatenation of problems and circumstances: The commercial chaos of American tariffsthe delicate financial situation of the producers and the expectations that the price can continue to fall (for the rains). The situation is problematic because it does not allow companies to clean up their accounts, but cannot be sustained too much in time. And then? That is the big question. Because, as we see that it has happened in the banana, the Spanish countryside is getting used to passing one problem to the other without any transition period. Given this scenario, most Great challenges of the olive grove They remain in the air. And it begins to be A bad time not to make the right decisions. Image | Juan Moreno In Xataka | The price of olive oil in origin has returned to “normality.” What everyone wonders is what happens to supermarkets

An US Army has reached the happiest country in the world. His immense border with Russia has changed the panorama of Finland

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Finland lives A paradox. The nation became for the eighth consecutive year in the happiest country in the world, according to the World Happiness Report 2025 of the University of Oxford and the United Nations. However, and no matter how happy the lives of its citizens are, its geography has changed the geopolitical situation. While the country was crowned with such virtue, an United States army had come to prepare for “the worst.” Happiness. With an average score 7,736 out of 10the Nordic country maintained its leadership in a ranking based on the evaluation that people make of their own lives, through surveys that cover three years and measure subjective perception, social ties and trust. They accompany him in the top positions other nations of the North European Like Denmark, Iceland and Sweden, consolidating a pattern that highlights the virtues of strong social systems, access to nature, community cohesion and collective well -being as pillars of a satisfactory life. Harvard said that Finland’s persistent success was not noisy, nor depended on advertising campaigns, nor a national identity built on exceptionality. Rather, rather, on a Silent and robust balance between nature, social protection, free time, daily civism and an extended perception of security and mutual trust. Almost the same could be said of the rest of the “north” nations, the same whose geography could change the status quo. A new front. Almost along with New York Times counted A scene that had occurred in another area of ​​the nation. In mid -February, an emergency fictional message sent by Finland’s defense forces activated a large -scale military exercise: an enemy invasion required immediate assistance. Dozens of American soldiers, members of the newly created Arctic Division of the American Armythey left from Fairbanks, Alaska, and crossed the northern pole to land in Rovaniemi, north of Finland. Equipped with M-4 rifles, machine guns and rocket launchers, they were deployed in snowy forests, dresses with special white uniforms and steam waterproof boots. Although It was a drillthe geopolitical and climatic background endowed it with the most disturbing gravity: with the melting of the Arctic ice, this inaccessible region is inaccessible has now returned strategiccausing powers such as Russia, China, the United States and various European nations They actively train for a possible conflict in extreme conditions. The new Arctic centrality. According to Canadian General Robert McBridethe world’s armies have left behind the era of the “war on terror” to focus Your attention in the Arctica territory that, like We have been countinghas acquired prominence for its strategic value, natural resources and emerging transport routes. In that context, cooperation between Finland and the United States It has intensifiedespecially since Finland joined NATObecoming the country of the alliance with the most extensive border with Russia: 1,340 kilometers. The historical past (Finland He fought against The Soviet Union in World War II) reinforces the defensive nature of this relationship. “Russia will take everything that is not nailed to the wall,” recalled a said Finn -cited by Janne Kuusela, defense official, to the Times. Despite recent political changes and Trump’s verbal approach to Moscowin the icy field, cooperation between the two countries seems solid and determined. The United States Army displaced to the area Ice war. What’s doubt, put on the worst stage, the Arctic War It presents unique challenges. “It’s like operating in space. No one will come to help you. And the environment can kill you,” summarized the American colonel Christopher Brawley. The cardinal rule: stay dry. Finnish soldiers must pass An extreme test It consists of throwing themselves, with all the equipment on, in an open hole on an icy river, going quickly and changing clothes before suffering freezing, what they should do with the help of their classmates, since their hands stop responding in seconds. Jackson Crites Videman, a conscript of dual Finnish and American nationality, lived at 36 degrees below zero. We remember that Finland is one of the few democratic countries with conscriptionand before the latent threat of the east, ha Increased your budget In defense. Although the war in Ukraine has significantly reduced the Russian presence in the border region, the Finns calculate that it will only take between five and ten years to establish a tangible danger again. Preparations: Winter war. The designation in 2022 of the 11th Airborne Division of Alaska as the first and unique Arctic Division of the United States marked A doctrinal change. The US army tested new uniforms, combat skis and vehicles with caterpillars capable of climbing frost pending. During the drill in Finland, they showed a New transport model that climbs on the snow efficiently. Plus: Special rations For cold weather, with high caloric content, they reflected in the tests the amount of energy that simply demands to stay hot in that environment. And if winter imposes its rules, summer also does not offer relief in the enclave: with perpetual sun and without night, disappears The advantage of glasses Night vision, and when ice melts, the earth becomes an impassable lodazal of dense forests, rivers, lakes and marshes. No name, but with coordinates. Had the New York Times That, during the maneuvers, the troops took advantage of frozen rivers as improvised highways. With their rifles behind the back, they slipped quickly on the ice, in an environment that demands physical resistance and strategic clarity. Result? The exercise was finally considered a success For the commanders. Before the question of whether the proximity in recent times between Trump and Russia was a reason for concern, Finnish General Sami-Antti Takamaa was blunt to the middle: “It doesn’t worry me at all. The American airborne division has just arrived from Alaska. That is what matters to me.” Finland and NATO. Thus, and while the global geopolitical balance seems to stagger between tense alliances and resurgent threats, Finland, the happiest country in the world For eighth time With its 5.6 million inhabitants and an extreme geography, it emerges as one of the Defensive bastions more strategic in Europe. … Read more

Only five people in the world have seen this new color. The trick: laser in the retina

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It is estimated that the human being is able to see around ten million different colors, According to the American Academy of Ophthalmology. This is what we know as a visible spectrum, that is, those wavelengths to which Our eyes respond. Although there are exceptions, we all see more or less the same, but since last Friday there are five people in the world capable of seeing a color that the rest of mortals cannot see. The key: very precise laser surgery to stimulate concrete retin cells. Context: How do we see? As we said before, our eyes see the visible spectrum, that is, the wavelengths between 380 and 750 nanometers. Below the 380 we have ultraviolet light and above 750 infrared. This is possible thanks to some cells located in our retinas called cones, photoreceptors that react to concrete wavelengths and send signals to our brain, which is responsible for processing everything: Cones S: short wavelengths, that is, the blue. Cones M: Medium wavelengths, that is, the greens. Cones l: long wavelengths, that is, the red ones. S, M, L and all together. The cones do not react only to a concrete and exact wavelength, but their ranges overlap. The M cones will react to the longest blue wavelengths, as well as the S s will react to the shortest green zone lengths. According to Ren NG, Professor of Electrical Engineering and Computing Sciences of the University of California, “there is no light in the world capable of activating only Mons M. If they are activated, be sure that one or two more types will be activated too.” The experiment. In the above is the key to the experience whose results were published last Friday in the Science Advance Magazine. What if we manage to stimulate concrete cones alone and exclusively? That was what the researchers from the University of California did: map the retina, look for cones m and excite them with small doses of light, laser. It is a technique baptized as Oz, in honor of ‘The Oz Wizard‘And the Emerald city. This is the closest representation to the “Olo” color that can be made on a screen | Image: Xataka OLO. After undergoing the experiment, the study participants were able to see a new color they called “Olo.” Of the five participants, three of them were co-authors of the study (the aforementioned Ren NG was among them) and two were colleagues from the University of Washington. This “Olo” is defined as “a bluish green with unprecedented saturation.” According to NG, the closest way to represent “Olo” on a screen is with the Hexadecimal #00FFCC, but with saturation that we cannot understand why, literally, our brain has never received that signal. The closest way to represent “OLO” on a screen is with the Hexadecimal #00FFCC How to verify it? To verify that all participants saw an alien and hidden color to the rest of mortals, made chromatic correspondence experiments comparing “Olo” with a bluish green laser that saturated or unraveled by adding white light. Everyone agreed that adding white light to “Olo”, Ergo unleashing it, the color of the laser was achieved, thus confirming that “Olo” is outside the visible spectrum of the human eye. And for what? It is an excellent question. The reality is that, for the moment, it does not have a practical utility beyond demonstrating that the procedure works. In Scientific American They collect the testimony of the principal researcher and his team, which imagines some screens capable of scanning retinas and broadcasting images and videos in impossible colors. However, it may make more sense in other lands. For example, allow the blind people to see certain colors or “simulate”, in quotes, how you see an animal in our own eyes. The problem, of course, is that the Oz effect is temporary, not permanent. Cover image | Amanda Dalbjörn In Xataka | All the colors you see on the web are wrong. And your browser has the fault

The construction of the highest skyscraper in the world

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China is synonymous with Megaconstructions. In addition, in record time, but there are two countries that have been in a particular battle in which the concrete is the absolute protagonist. In 2010 the imposing Burj Khalifa was inaugurated, dethroning Taipei 101 as the tallest building in the world and giving the departure gun to a war between Arab Emirates and Arabia to see who made the vast skyscraper. And, although we have seen numerous skyscrapers in recent years, there are two that have between eyebrow and eyebrow over Creek Tower and the Jeddah Tower. And perhaps it is that ambition that the two projects are being carried ahead. The Saudi Jeddah Tower. It is one of the most ambitious projects in the world and it is expected that, when it is complete, it will become the highest building in the world. Saudi Arabia is clear that it must dethrone the Burj Khalifa of 828 meters with this tower that will exceed 1,000 meters high. How many exactly? We do not know, since although the works began in 2013, they go quite slowly. It will be a tower that will house a luxury hotel, residential apartments, offices and the highest observatory in the world and will feature a whopping 59 elevators, four of them with a double floor. Your designer? The American Adrian Smith, the same one who designed the Burj Khalifa with which he will have a certain resemblance. Dubai’s Creek Tower. This is much more recent, since the works began in 2016 and the data are much more diffuse. As Burj Khalifa, Creek Tower will be in Dubai and will be a very different construction from the other two towers. It will be more a recreational tower with restaurants, places to spend time and ten observation platforms (with glass floor to see the entire city. You can also house some luxury residences, but a very scarce number to be considered the “highest building in the world”, at least technically. And how much are we talking about? Between 828 meters and 1,400 meters. It is a huge fan, but what were clear is that it should exceed 828 of the city’s iconic megonstruction. The design is also peculiar, and the leading architect of the project is the “Recognized” Santiago Calatrava. Shared difficulties. The two constructions share more elements than it might seem. Both have a peculiar design, both are very high and both … have been drawing problems for years. For different reasons, yes. The construction of the Jeddah Tower It was arrested in 2018 due to the fight of the Royal House against administrative, political and real corruption. In a process known as ‘La Purga’, the heir prince created a committee that arrested 281 people. It was a tremendously controversial process because in parallel, it seems that a group of death operated to kill dissidents silently. The works officially resumed In February this year. In the case of Creek Tower, its inauguration was planned For some time of 2020, but COVID-19 forced to paralyze the work and construction has not yet raised head. In 2024 some project updates were made, confirming that the final height would be far from what was expected and, with a total of 745 meters, will not meet the objective of overcoming Burj Khalifa. The craziest plan. Now, although these two towers are colossal, there is a Saudi Arabia project that wants to leave them up to a normal and current residential block. It has no name, but an objective height: 2,000 meters. We only know which is something that is on the horizon and that will be the responsibility of the architects of Foster +. Partners And yes, it is an idea of ​​the same country that is building The Mukaabhe Riad Airport and The Lineso it is sure they will try. Samsung, the silent winner. And although it is not very clear what the two countries intend with this particular battle of megaconstrucciones, the obvious thing is that there are companies that are filling the pockets with these projects. And beyond local construction companies and foreign architects, we must mention Samsung. Specifically, to the Samsung C&T Engineering and Construction Group division that is charge of the construction of Burj Khalifa and is in command of the Creek Tower. And they are not the only constructions of the South Korean division, since, within Vision 2030, the company advertisement In December of last year that the construction of the first Saudi Arabia subway system under Riyadh, a totally automated system without drivers and was ending 11 years with a total cost of more than 2.4 billion dollars. Images | Jeddah Tower, Emaar In Xataka | The tallest building never designed is a colossal (and theoretical) skyscraper of four kilometers: the X-Seed 4000

No one in the world knows what the hell do with mobile phones in classrooms. Not even scientific research

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Imagine two students of a similar level doing exactly the same attention and memory test. Imagine, in fact, there is only one difference between them: one has the mobile in sight. It is silent, in a corner of the table, with the sound off; But it is in sight. The other student, before starting the test, had left it in the next room. I would ask you to imagine who would get better results, but it doesn’t make too much sense. A team from the University of Chicago and He studied it in detail. There is nothing surprising in this mental experiment, the results coincide with our prejudices: The student who sees the mobile will get worse results. It is something, also that connect directly to our experience real, with Our Fomowith Our “dependence” to mobile. How are we not going to worry about the damage made by these technologies in the classroom? How will the smartphone not become a first -order educational problem? And that is precisely the problem: that if we stay on the surface of the problem, in the social and political debate, we find a Spectacular political consensus (with several Autonomous communities prohibiting them from hype and saucer); But if we deepen the scientific fund, the problems begin. Life is not summarized in an experiment from the University of Chicago. So, we have wondered what really happens in a school when we prohibit mobile phones? What experiences have other countries and colleges that have already taken measures? Why is there no clear consensus about what to do? What does the experience say? Verkeorg The scenes are almost a cliché: kids looking at the mobile phone, notifications that interrupt classes, parallel chats commenting on what happens in the classroom, bullying, anonymous messages, worried families, decentralized students … With all this in mind, it is not surprising that dozens of experts, activists and parents warn of the negative consequences for learning associated with mobile use. In fact, with all this in mind, it is not strange that Many countries have begun to take letters In the matter: one in four countries It has regulated the use of mobiles in school. The list is very long. If we only focus on our geographical, cultural or development environment: they have done so places like France, Italy, Luxembourg, Portugal, Canada or Australia. The first country to do so, in fact, was Italy. In late 2006 and early 2007, several incidents impacted fully on the country’s public opinion: from a group of students who recorded bulling another student with disabilities to another in which several students were recorded sexually harassing a teacher. That led the government to prohibit mobile in class. Unfortunately, its implementation was complex and there are not many data on its impact. What we do know is that in 2022 the Ministry of Education announced its prohibition againRecoding that (although no one paid attention to him) the measure had been in force for 15 years. We also know that by then, many more Páisses had regulated the matter. France approved its prohibition In 2018. In a similar situation are Luxembourg, Portugal and Sweden. In addition to Bavaria, the Swiss vaud canton, Ontario, Various states of Australia and dozens of school districts in the United States They have done the same. In 2023, Holland and the United Kingdom They said that it would also implement prohibitions From the following year. How have they done it? As we will see, this is the central question. First because, as Maria del Mar Sánchez pointed outProfessor of Educational Technology at the University of Murcia, none of these regulations has managed to homogenize the situation. If we approach what really happens in schools, “We will find great diversity“ Sánchez says. And this makes it difficult to apply, measure and study the consequences. The best example of this is Norway. In 2024, a report He explained That the prohibition of mobiles in classes had achieved a 60% reduction in consultations by psychological symptoms in adolescents, the decrease in cases of bulling and a significant improvement in the academic results of the girls. In addition, the effects it shows are much more intense on the low -income population. The curious thing, however, is that Norway I was not doing anything nationally with mobile phones. What was doing something was with bullying. Just coinciding with the period studied, the Nordic country was underway A series of changes To reduce bulling. The result is that, little by we are realistic, we will have to recognize that confusion is enormous. And is Spain? Being an autonomous competition, until recently each autonomous community and each educational center has decided on its own. As it seems, Galicia was a pioneer: In 2015 he published a decree prohibiting phones in class and, at the end of 2023, he also took a more vet during recess, dining room and entries or outputs of the center. Behind her (and in recent years) almost all communities have gone behind. But, again“one thing is the political and the holder and another the reality that he reaches the centers.” To the point that while Autonomic decrees were reformed To accommodate more hard disciplinary approaches, in others pilot projects to use mobiles were introduced as didactic tools. In short, Spain has been one more. Of course, it is important to note, however, that as Jose César Perales, professor at the University of Granada, explained in practice “the prohibition of mobile phones for non -educational use during school hours It was already the usual In most centers “that is, the most important change in recent years is that this prohibition is being made in a generalized way. In experts like Laura Canois part of a political response to the ‘state of opinion’ on the impact of technology rather than a clear will to intervene educationally in the huge list of problems That has contemporary youth. What does science say about all this? Let’s talk about academic performance Pabak … Read more

Half -World celebrities have been obsessed with a very strange drink: the grass chupito

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Matcha tea It has become in a healthy habit trend to the point that some people They compare it with the Ozempic, even more than the scientific basis for this is lax. However, the famous have in their radar Another type of concoction that has a lot of more properties: we are talking about a morning morning pacifier. On an empty stomach. Take in the morning Wheatgrass or wheat grass may sound a bit weird, but this drink is part of the morning routine of Some celebrities Of the such as Angelina Jolie, Kate Moss, Drew Barrymore and Elsa Pataky, as well as some athletes and athletes. Many centuries ago. The use of this plant It is estimated which began in ancient Egypt and even with the first Mesopotamian civilizations. However, it did not popularize until the 1930s As a result of experiments by Charles F. Schnabel, who commercialized as the “first multivitamine in the world.” It does not seem appealing. At first glance it looks like a potion taken from Harry Potter and they comment that the taste is not rich. The point is that, as have detailed in some investigationsoffers essential nutrients such as amino acids, vitamins A, B12, B5, E, Chlorophyll, and minerals such as iron, zinc and selenium. They will take it for something. This “pacifier of grass” It can be consumed in several ways such as dust, tablets or fresh liquid. There is also another option to obtain the freshest juice and is to cultivate the grass, which can result in a very laborious job and a special pressing machine is needed. The data suggests that it could have positive effects on certain contexts: Energy increases: a study has explained That complex B vitamins help boost blood torrent, so oxygenation provides energy throughout the day. Reduces inflammation: thanks to its high fiber and enzyme content, it helps decompose food to better absorb nutrients, thus improving digestion, digestion, According to an investigation. In addition, the large amount of chlorophyll (almost 70%) HE has proven that reduces inflammation since it controls that protein of the body and Reduces the effects of colitis. Improves the immune system: still Studies are doing To link concoction with the treatment of medical conditions, but its large number of antioxidants, including phytochemicals, Fight cell damage caused by natural processes. A skin remedy: its antibacterial properties, from chlorophyll A, apigenine, agrofiera and flavonoids, They favor wound healing and stimulate tissue growth. An extra benefit. According to Healthline magazinethis concoction can be a complement to cancer treatment. Some studies suggest that it can be helpful. A 2017 job discovered which has an inhibitor effect on cell proliferation in oral cancer. Another investigation has confirmed that reduces myelotoxicity caused by chemotherapy, ensuring minimizing infections. Finally, a study has demonstrated that has antioxidant properties that help prevent cancer. And does something have to do with green milkshakes? Mainly, the concentration of nutrients such as chlorophyll, vitamins and essential amino acids in wheat grass. The Green beaters They combine a variety of vegetables and fruits, which makes nutritional benefits more varied and not so specific. Consume green beaters every day It is not ideal For everyone because excessive intake generates side effects such as digestive discomforts or imbalances in nutrients such as iron or vitamin K. It is not perfect. Although it is presented as an ideal drink to improve your diet, there are some people who must be careful. Wheat grass is harvested without seedsso it does not contain gluten, but gluten -sensitive people would have to be special care. Breacing has a lot of fiber, so there is talk of a pacifier and not a jar since it can have an opposite effect. Third, people who are taking anticoagulant medications should avoid it by High levels of vitamin Kbecause it can interfere with its effectiveness. Finally, there are no investigations in how it can affect pregnant women or breastfeeding. Image | Kitchenheat Xataka | We have more and more evidence that intermittent fasting works: yes, better combine it with exercise

Chatgpt is already the most downloaded app in the world. And it doesn’t even manage to be profitable

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Analyzing application tops is usually especially boring. Instagram, Tiktok, Facebook and WhatsApp, the crown has always been of a social network. Until March 2025 in which, for the first time since 2013 (the year in which the most downloaded app was Candy Crush Saga), An app of this category occupies the podium. Chatgpt, the most unloaded app in March. The latest Appfigures report Collect three interesting data. Chatgpt was the most unloaded app worldwide with an accumulated of just over 46 million downloads. It is the first time in twelve years that a social network does not occupy the podium, although by the hair. Instagram also is around 46 million downloads, but occupies second place. The dynamics of consumption between iOS and Android. Chatgpt is the most downloaded app with 13 million downloads, above Threads and Capcut. In the case of Android, Instagram is still a leader, followed by Tiktok and with ChatgPT occupying third place with 33 million downloads. It is a good photograph about how the Application consumption dynamics According to operating system, and how perhaps iPhone users are looking for everything they do not find in Siri, something especially vitaminated with the integration of the OpenAI model into Apple’s voice assistant. That Openai has devastated in March is not a coincidence. Chatgpt has been appearing in the most unloaded apps in the main operating systems for months, but understanding its success in March is impossible without talking about Ghibli fever. A fever that managed to make They add five million users … in one hour. Openai’s opening to its image generation model in the free model went viral in just hours, generating saturation on servers which they had to respond with limitations. Sam Altman himself said that “it is very fun to see people love the images in Chatgptbut our GPU are melting. ” The monetization challenge. The OpenAi chatbot presents a paradox: it is one of the most unloaded apps in the world, but its monetization is not consolidated. The operation cost is very highand the consultations to GPT-4 cost millions of dollars to OpenAi every day. Openai itself reports that most users use the free version with GPT 3.5. Here the challenge is important: if the free version is limited too much, there is a risk of cooling demand for chatgpt. But if it is not limited, the server cost will end up being unsustainable. According to last year data, GPT has Something more than 10 million payment subscribersfact that you have to add an additional million for business plans, with a higher rate. It is not enough. Openai is not profitable, and we still know if it will end up. One of the collateral effects of the commercial war points directly to the price for using AI. Muddu Sudhakar, Aisa CEO, warned That if building data centers ends up being more expensive, it will also be to operate artificial intelligence systems. Competition with Google Gemini either does it helptheir AI models are not so expensive and are sweeping their competition in Benchmarks. If we add that not even the GPT Pro subscription, which gives access to Your best models included Sorait is profitable with a price of 200 dollars a month, the scenario is uncertain. According to Altman, GPT’s payment users “use it much more than expected”, flying through the service of the service. Image | Mockuups Studio In Xataka | Openai wants to square a circle with GPT-5: earn money and become the “new Google” offering something free

LaLiga breaks with mediopro. Production passes to Telefónica and a Swiss giant who comes from retransmitting world

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LaLiga has closed the contest to renew its audiovisual production and has done so marking distances: Mediapro disappears after decades to the front, and enters strong HBS (Host Broadcast Services), which takes three of the five blocks offered. This Swiss company is the new person in charge of showing the world the first and second division matches during the next five seasons, which at least until 2027 will continue to be broadcast in Spain by Movistar and Dazn. This affects production. Why is it important. Production is no longer an addition, it is part of the product. In an industry that competes for global attention, how football looks is almost as important as the game itself. And LaLiga, which in this sense has been winning for years, wants to play in the same league as the Premier and the Champions. The backdrop. HBS is not new in this. It has been producing all soccer World Cups since 2002, and has worked in Champions, Eurocups and Olympic Games. His arrival in LaLiga is marked by the technical and quality approach to retransmissions, with a commitment to international standards and centralization of key services. In detail: HBS will be in charge of the production of LaLiga EA Sports and LaLiga Hypermotion (1st and 2nd division) parties, in addition to technical and centralized services. TSA (Telefónica Audiovisual Services) will deal with the contribution and distribution block, that is, to bring these signals to national and international operators. Mediapro is out of the scheme after years being the main supplier. Telefónica, which already distributes LaLiga and European competitions, reinforces its position as a sports technical infrastructure, in turn part of Its strategy of being less and less telecus and more technological. He is not the protagonist, but a key part of the ecosystem that holds the viewer’s experience. Yes, but. One of the five blocks has been deserted: the content creation. LaLiga reserves that space to integrate it with other contracts. Perhaps for wanting to have more control and flexibility about the narrative that surrounds its most valuable product. The big question. Why now? The change is part of a new stage for LaLiga: greater control, greater international projection And an answer to criticism – as those of Real Madrid– On the editorial approach of retransmissions. In fact, six years ago The White Club already broke with Midopro For these same criticisms. In Xataka | There are people paying $ 100 to see basketball matches in the cinema. The immersion is amazing Outstanding image | LaLiga

China is also eating the world of collection toys through a phenomenon: the Pop Mart

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In the toy industry, the ‘Made in China’ label is no longer a stigma. At least, not since brands like Pop Mart has invaded the toy international panorama with accessible, modern products and whose sales are counted by millions. The giant of the hyperestilized dolls has captivated collectors and children from all over the world thanks to social networks, with an intergenerational impact that should be the envy of more “serious” industries. At least, While tariffs do not suppose a problem. What are they? The Pop Mart are the dolls that the company of the same name manufactures and that can be purchased Through its websitein specific stores that are opening (sometimes temporarily) by the main capitals of the world, and even in vending machines also more frequent. They are divided into series in which the same doll is shown in different variants, which makes them highly collectible. The fashion of aesthetics Cute It has made them products that go beyond children’s public, and their usual dissemination in surprise boxes that hide their content has led them to succeed in social networks. A viral impact. Undoubtedly, the ease of social networks to transcend borders has given Pop Mart’s thrust to be known outside China. A quick Pop Mart in Tiktok throws, only with creators of Spanish content, an infinite ristra of unboxings that have the addition that, being in many cases of surprise boxes, the users themselves, With hundreds of thousands of followersthey are the first to be surprised. A clear precedent: Funko Pop. The nature of the dolls partly remembers the Funko Popthe doll brand that have already become mainstream Absolute, all cut by the same aesthetic pattern, and which refer to multitude of franchises and trademarks. The Pop Mart, although they have a certain common iconic character among all, are subdivided into multiple collections and each one has its own aesthetics. Of course, they also surrender to the power of the franchises and have multiple collections dedicated to Disney, Harry Potter, SpongeBob, Marvel, Barbie and a long etcetera. The importance of authors. Pop Mart has another distinctive feature that distinguishes it from today Funko Pop: His support for designers and artists behind some of the doll lines, which gives him an air of exclusivity against more impersonal brands and also connects with another clear precedent of the phenomenon. This is the Art Toys, very expensive vinyl dolls that a couple of decades ago were epitome of modernity. Many more affordable than those, Pop Mart boasts of a designer shield With names like Lang, Ayan Deng, Pucky or Libby Frame. It is not surprising: thanks to one of them, Kasing Lung, has generated its best known property, Labubu. Labubu sweeps. Labubu is a kind of elf with a monkey appearance and a smile that seems out of the hell itself, and has become the property of Pop Mart most selling globally: it is part of a broader collection called The Monsters, and generated 419 million dollars last year for 419 million dollars in benefits for Pop Mart. It is not, that yes, the company’s best known brand in China, where the girl-girl triumphs Molly. This is the creation of a designer there, Kenny Wong, which corroborates the good eye that Pop has had put in the foreground the creators of his icons. Blind origins. The company was founded in 2000 by businessman Wang Ning, 38. In less than fifteen years he has managed to convert Pop Mart into one of the best known companies in China: in 2024 his actions rose 370%. His success is such that in September 2023 he opened his own attraction park in Beijing, Pop Land40 square kilometers. But it is its unstoppable world implementation that is drawing attention. International madness. According to data you handled Time magazine130 of the company’s 530 stores at the end of last year are outside China (the first in Spain It opened in Barcelona). In 2024, its benefits for international sales rose a spectacular 375%, which corroborates the growth that Europe and the United States is having. According to him Company’s own income reportin 2024 it had benefits of 1.8 billion dollars, of which 40% came from outside China. The viral surprise boxes. Part of the secret of Pop Mart is in the surprise boxes (or blind boxes, as the literal translation of Blind Boxes): The search for specific models, with special attention to special dolls, not described in catalogs, and that can leave each seventy and so many boxes, combine with the guarantee of not repeating surprise if you do not want. For example, if you buy a complete collection of six surprise boxes, it is known that those six They won’t have repeated dolls: The viralizable content, the gamification of the search and the commercial hook are as evident as effective. The invasion of Chinese toys. Of course, Pop Mart is not alone in this crazy race to earn the hearts of influencers and collectors. His fiercest competitor is TOP TOYfounded much more recently, in 2020. It is owned by Minisothe Chinese low -cost store chain specialized in consumer products. In 2024, they already had benefits of 134.84 million dollars, their products focus on licensed properties, and already have different 40 IPS dolls. With the project to open a thousand stores worldwide in the coming years, it is clear that a future toy also dominated by Chinese companies awaits us. Header | Choo Yut Shing in Flickr In Xataka | If China wants to dodge US tariffs, Russia can teach you a shortcut: Kyrgyzstan

We have created 200 sorghum varieties. It looks like an anecdote but it has the potential to change world food

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The sorghum It is not one of the best known crops for the Mediterranean diet but there are those who predict a brilliant future to this cereal. One of his strengths is not in what he has except what he lacks: gluten. Another feature that could bring this food closer to our dishes is in its resistance. Or that’s what some researchers are looking for. To hunt varieties. Researchers such as Melinda Yerka, from the University of Nevada in Reno, responsible for the development of 200 variants of this seed. The objective is to create drought more resistant varieties capable of rooting and producing livestock and people in a changing climate context. Fifth in discord. Sorghum is not a regular of our dishes but it is one of cereal crops most important worldwide after the “great three” (rice, wheat and corn) and barley. FAO (the United Nations Food and Agriculture Organization) esteem that in 2022 there were about 58 million tons of this grain, being the largest producers Nigeria, Sudan and the United States. In the US, the sorghum is mainly used to feed cattle, but this grain can be and is widely used as food. Sorghum is a known gluten -free cereal of the gastronomies of several countries in Asia and Africa, the latter continent from which it is originally. This cereal can even be used fermented as wheat and barley to Create beers or in the preparation of biofuels. Great tolerance. Beyond the uses to which this grain can be dedicated, if something highlights the Yerka team is the resistance of the new variants created. The preliminary studies of the team highlighted their great tolerance against drought although some variants with high levels of protein and digestible starch also highlighted. Based on these first analyzes, the team estimates that the seeds achieve optimal development when they receive between 50.8 and 63.5 centimeters of annual water, considerably less than what crops such as alfalfa require. Prepared for semi-aridity. The new varieties have been created thinking about the semi-aridity conditions of the west of the United States but their developers believe that they could serve farmers from other areas with similar climates worldwide to have at their disposal a new food alternative for their cattle. An alternative with the advantage of requiring lower water use. “Many foods devised for the dairy industry in the US face a fall or variable productions due to late frosts, floods, heat and droughts associated with climate change, which underlines the need for more resilient alternatives that can prosper in conditions of change in the climate,” he explained In a press release Yerka herself. Market the advance. The Yerka Laboratory at Nevada University has been operating Since 2017 But since 2023 it has its own project for the marketing of the fruits of its work, Yerka Seeds. In Xataka | 100 years ago a geneticist toured the world in search of cereals. Today is a “gold mine” for the future of agriculture Image | Melinda Yerka / Mustapha Damilola

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