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Xatakeros, next day March 19 The event is celebrated in Madrid AI2030which will have as its central theme the real use and application of the generative AI in the business environment and of which Xataka is Mediapartner. If it is an issue that, like us, is passionate about or that you would like to know more to apply it to your professional environment, keep reading because this will interest you. AI2030 is a different event for format and content, and now you will understand why. As for the format, on the one hand there will be a place for people who want to learn and listen to how various leaders in the sector are working with generative artificial intelligence in their business fields, with practical and real cases of generative in action But also with all the challenges (and opportunities) in its implementation, in addition to a review of the trends of what we expect in the coming years. All accompanied with a small huequecito for networking. Here you can consult the full agenda. All these cases will be presented by first level speakers. Among those already confirmed is Jimmy Klein (Diageo Product), María José Barrera (Global Cdo & E -Commerce director of Massimo Dutti), Sofia Benjumea (Head of Google for Startups – EMEA) and Carlos Rivadulla (manager and lawyer in Écija) , among many others. The event organizes it Miraikureference sign in the development of generative, and is sponsored by Google Cloudso we will also have some of its executives. On the other hand, there will also be a more practical session, which will take place on March 20 in Hackaton format. This opportunity is reserved for a few selected startups but you are still in time to present as a candidate for yours if you are interested. Would you like to accompany us? Keep reading and we give you all the details. For all types of professionals and also for startups If you are passionate about the subject or dedicate yourself professionally to this: On March 19, from 10 in the morning until eating, numerous talks will take AI in business environments and various business sectors in particular. You can request your entry as an assistant here. If you have a startup: You can request to join the Hackaton that is organized on March 20. In that session, first -line companies such as Kia, Massimo Dutti, Estrella Damm or Diageo, among others, will raise a challenge to the participating companies and together they will work to give them a solution. You can get more details and register your startup selecting “Join As a startup” here. We are waiting for you! And if you can’t accompany us or you can’t follow streaming that day, don’t worry, because We will tell you the best of the event in Xataka And in our networks. As our friends from AI2030 say, “the future begins here!” More information and inscriptions | AI2030.AI