NVIDIA already has its own Autopilot. And Tesla has reason to worry

NVIDIA has presented at the CES 2026 Alpamayo, a family of open source AI models designed specifically for autonomous vehicles. The system not only detects obstacles and plans routes, it “reasons” about complex situations and explains your driving decisions. Mercedes-Benz will be the first to implement it in the CLA, which will arrive in the United States in the first quarter of 2026. Why is it important. Tesla has kept its FSD system completely closed since 2016, and now NVIDIA is betting on releasing the weights of the model, the framework of simulation and more than 1,700 hours of driving data. This strategy can make NVIDIA “the Android of autonomous mobility” and allow any manufacturer to access capabilities comparable to Tesla’s without requiring years of internal development. The contrast: Tesla sells its FSD as a proprietary system integrated only into its cars, generating recurring income from your own clients. NVIDIA wants to sell chips to the entire industry, providing the base technology for others to build their systems. The first model earns more per individual sale, but the second can scale exponentially if multiple manufacturers adopt the platform. In detail. Alpamayo 1 is a 10 billion parameter model that processes video and generates both a trajectory and the logic behind each decision. Jensen Huang has described it as the “ChatGPT moment for physics AI.” The Mercedes CLA will integrate 30 sensors (cameras, radar, ultrasonic…) and will be marketed as a “Level 2+” system, similar to Tesla’s FSD in that it requires constant attention from the driver. Between the lines. NVIDIA’s move seems really good from a regulatory point of view: By generating a “reasoning traceability” that explains every decision, it reassures regulators who are often terrified by black-box models. And by releasing the code, it hooks startups and manufacturers in your CUDA ecosystem. If you can’t develop autonomy yourself (most traditional manufacturers can’t), you just use Alpamayo… and run it on NVIDIA chips. The threat. For Tesla, this means the dreaded commoditization of a technology that has been its main differentiator. If Mercedes delivers FSD-like capabilities in March based on a system that any brand can buy, Tesla’s sales pitch weakens. Elon Musk You have already commented on this announcement on your X profile: “It’s easy to get to 99%, then it’s very difficult to solve the rest.” It also seems like an implicit admission that Tesla hasn’t solved that final problem either. Yes, but. Open source does not guarantee success or similarity with Android in telephony. Actual implementation, integration with specific sensors and validation in real conditions remain complex. Tesla has been accumulating millions of kilometers of driving data for years. NVIDIA offers 1,700 hours, a tiny fraction in comparison. The question is whether that data advantage for Tesla offsets the distribution advantage NVIDIA can get by partnering with multiple manufacturers. Time and the market will tell. In Xataka | If it seems expensive to change the battery in an electric car, wait until you see what it costs in a Ferrari LaFerrari: more than 200,000 euros Featured image | Pixilustration

The Tesla Cybertruck is such a sales failure that Elon Musk has only found one solution: buy them from himself

It could have been a flagship model with short production and huge margin. But Tesla decided that it had to turn it into just another car, a product for which it expected success comparable to any other company model. They have missed the mark so much that Elon Musk’s companies are buying the Tesla Cybertruck to boost sales. Blowing up the numbers. At the moment there are 1,000 units and they could reach 2,000, they say in Electrek. The media specialized in electric mobility in the United States assures that an internal source has confirmed that these are the Tesla Cybertrucks that SpaceX and xAI have already purchased from the car manufacturer. Why does an electric car have less autonomy than advertised? The information expands a publication from the medium itself which already pointed out in October that Tesla was selling its cars to Elon Musk’s other two companies. Then they pointed out that the movement could be interesting for companies because the purchase of this type of automobile was subsidized. If SpaceX and xAI had to buy cars, at least they were helping to make the hole in Tesla’s accounts a little less deep. Click on the image to go to the original tweet 80 million dollars (at least). However, we must not overlook the fact that SpaceX and xAI have spent more than 80 million dollars in buying Tesla cars. And that is in the best of cases because the company is selling the electric pick-up in versions of $80,000 and $115,000. A figure extraordinarily higher than the $39,900 promised the first day of its announcement. And the company started selling the most expensive versions of its pick-up like hotcakes. So much so that the price of the car skyrocketed on the second-hand market for those who wanted to skip the line and others made a splash by ordering several units and ordering them for days. Months later, the bubble burst to the point that Tesla cannot sell its production. There is no way out. And the company is having real problems putting its Cybertruck on the street. First, it is not easy how many you actually sell because in your accounts Tesla groups sales by category. One is for the land vehicles (Model 3 and Model Y) and the rest for its luxury options (Model S, Model Y and Cybertruck). Despite this, in Electrek They point out that they are not selling more than 20,000 units a year. It is a resounding failure because the company has the capacity to produce 250,000 units and Elon Musk even stated that They could sell half a million units of your electric pick-up. As the months go by, however, all we have is news about shopping centers in which they accumulate unsold electric SUVs or vehicle deliveries that carry collecting dust for months in a field There is no market. There is worse news for Tesla: there is no market for the Cybertruck. the car hasn’t shown much on their off-road excursions but, in addition, the very idiosyncrasies of the country in which it is sold means that this enormous electric pick-up that promises to be able to go anywhere is unusable for use as a work vehicle. And the Cybertruck has remained an exotic vehicle in urban areas. In a country where charging points are scarcea high-consumption electric pick-up (imagine its use on a ranch, towing another vehicle…) is useless. Much more if we review all its design and reliability problems. And it’s not just a Tesla thing. Ford has had to cancel production of its F-150 Lightning because you can’t sell the car once the most passionate customers have already purchased it. The alternative will come with a extended range system to function most of the time as an electric vehicle but extend its range by hundreds of kilometers. Photo | Maxim In Xataka | Those who don’t know a C15, pray to any Tesla Cybertruck: Twitter has been filled with videos of Citroën humiliating the off-roader

Tesla urgently needs to make its electric cars cheaper. And their plan is to produce batteries in Germany

Tesla will take the production of batteries for its European Tesla Model Y to Germany. This is what the German press agency DPA assures, information that has been echoed by German media such as Handelsblatt. “From battery cells to vehicles, everything must be produced in one place,” a spokesperson told DPA. For now, the statements remain somewhat cautious. The company talks about a three-digit investment (speaking of millions of euros) and that the decision will be confirmed “if the framework conditions are adjusted”. It must be taken into account that Elon Musk already assured in 2020 that they would raise “the largest battery factory in the world” in Germany which, of course, has not been carried out. Tesla’s intentions are to make the production of the Tesla Model Y as cheap as possible in order to face European competition. Right now, the company has to import its batteries to Germany from the United States, an environment that is also complicated in production due to the tariffs that the country has raised on components that arrive from abroad. If consolidated, Tesla aspires to produce batteries worth 8 GWh, a figure that is far from the 50 GWh it aspires to produce. Stellantis with CATL in Aragon. Why does an electric car have less autonomy than advertised? Between the bad and the worst If we take the month of October as a reference (the last analyzed by ACEA), Tesla has fallen almost 40% in sales in Europe in the first eight months of the year. The figure has left the company with 117,000 units sold compared to the 192,439 units it had registered last year in the same period of time. Obviously, its weight in the market has also fallen, to the point that it has been reduced by almost half. Right now, 1.3% of the cars purchased in Europe are Tesla vehicles when the company reached a market share of 2.2% and in 2024 it will make the Tesla Model Y the best-selling car in the world. Suzuki, Nissan or SAIC (owner of MG) have overtaken Tesla this year. However, 2025 is being a fateful year for the company. Especially in Europe where Elon Musk’s political positioning has squandered the brand image in countries like Germany and France. The company is facing new proposals from its rivals that are close in price and already offer a real alternative to Tesla cars. To solve it, and no smaller, more affordable versions on the horizonTesla has launched the Standard versions of its Model 3 and Model Y. They are versions with reduced equipment that try to reduce prices to keep both cars as attractive options. At the same time, yes, the price of the rest of the versions has increased to increase the gap and force the customer who does not want a shortened version to spend more money. The announcement also comes in a strange context in the European Union. media like Bloomberg They emphasize that the announcement has been made at a time when solutions are being sought to lower the limits of polluting emissions, but the truth is that European manufacturers They still need to sell many electric cars even if the measures proposed by the European Commission were approved. What is true is that Tesla is manufacturing its batteries in the United States but they have had to face an extra cost for them because the country has raised harsh tariffs on all components arriving beyond its borders. Although Tesla has been one of the least affected manufacturersthe extra cost appears to be high enough for the company to invest in Europe. And Tesla itself has pointed out that producing batteries on our continent continues to have such a high price that its profitability is doubted. Therefore, the only reason for Tesla to continue investing in Germany and not opt ​​for other European countries such as Spain (as it has done CATL with Stellantis or the Volkswagen Group) is because It already has part of the structure assembled in the German country and it would be a matter of increasing the productive land on their land. Furthermore, it is to be hoped that the European Union will further pave the way for attract investments in terms of battery production. Our continent is still far behind the United States but, especially from China and the most renowned attempts have been a total failure like Northvolt. It remains to be seen to what extent this movement allows Tesla to make its vehicles cheaper and continue to stand up to increasingly stronger European manufacturers. And some Chinese companies that hope that the negotiations between their country and the European Union to lift tariffs come to fruition. What Tesla is surely looking for are more stable policies than those of the United States, something complex in such a changing geopolitical context. Photo | In Xataka | Car manufacturers bend their arm to the European Union: we will have combustion engines in 2035

Elon Musk boasted of having created an “apocalypse-proof” car. Now the Tesla Cybertruck’s headlights are falling out

Who doesn’t know a C15, prays to any Tesla Cybertruck with this title we headed this article in July 2024. We did it because on social networks it was already common to find comparisons between a Tesla Cybertruck which began selling just half a year before for a price close to $100,000 (sometimes much higher) with the car of “a Spanish farmer flying with three bags of fertilizer and a pregnant sheep in the trunk”, as this X user described. It was no wonder. Since it was first announcedElon Musk did not stop boasting that Tesla’s future electric car was nothing short of indestructible. A story that began crack when, live, the car glass itself could not resist the launch of a steel ball that, in theory, should not have caused any scratches. Now, less than two years after the car went on sale we know that the crack has been getting bigger and bigger. Because Tesla has recalled its Cybertruck for review. This time there have been 6,200 units. It is the tenth time in less than 24 months. Now, the headlights are going out. Indestructible, when it does not self-destruct Elon Musk boasted during the Tesla Cybertruck launch event about having a car “apocalypse proof”. He was talking, we assume, about real apocalypses, not metaphorical ones like the one they are experiencing Tesla sales in Europe. Beyond the jokes, what the owner of the company wanted to show is that he had something like a “armored street car”. In Xataka We already explained why a car that does not deform is a bad idea. If the car does not absorb the impact, it is the passenger who suffers the impact against himself. We are talking, of course, about cars that are on the street, working with all the guarantees. The problem for Tesla is that it keeps call cars for inspection. In the first year he had to do five calls for review. Today it has already been 10 and there are two full months of 2025 ahead, they collect in Electrek. While it is true that some of the problems have been solved with simple software updates, on other occasions they have had to go to the workshop because they were losing pieces in progress. The problem, everything indicates, is the same as on this occasion. The Tesla Cybertruck has some unusual headlights falling out, according to the American media. That is why the NHTSA has had to activate a recall so that 6,197 Tesla cars return to facilities. And Tesla sells headlights that can be installed on the roof of the vehicle as an accessory in its after-sales network, expanding the car’s off-road characteristics. The problem is that those headlights fall out. The glue simply cannot withstand their weight and in some circumstances it ends up expiring. This It hasn’t been the first time that Tesla has problems with the glue used, which has led to calls for review because, among other elements, the decorative molding of the A pillar, the one located on the side of the windshield, fell off. Beyond the possible fun of having an indestructible car that pieces are falling off while movingTesla is experiencing an ordeal with the electric off-roader. The company had the opportunity to make it a flagship, aspirational model and always sell it at a very high price but without aspirations of turning it into a mass product. like Mercedes does with its G-Class. However, it opted for the opposite and now finds itself unable to put the promised versions on the market at affordable prices. But, above all, it does not seem to be selling the expected numbers. And the company says it has a production line ready capable of produce 125,000 units each year. Musk even boasted that they expected sell more than 250,000 units annually. Electrek They point out that less than 65,000 units have been sold since November 2023. Photo | Josip Ivankovic In Xataka | In an attempt to improve sales of the Cybertruck, Elon Musk has found an unexpected buyer: himself

Four acronym explain why Tesla has not launched its electric car of 25,000 euros: NSLC

“If they throw a 25,000 euros electric car They would be lined. ” It is usual to read this phrase when talking about the Tesla range. But there is a very simple reason that prevents Tesla from making this movement so obvious: they can’t. They can’t because accounts don’t come out. Because he is the victim of his own production process that, until now, had been so successful. And it can’t because you reduce the electric car forces you to jump into batteries … or worsen the user experience. In summary: NSLC. (N)either. That is the answer that those who expected a cheap Tesla electric car have expected. The launch of the versions Standard It is the confirmation that the company needs to reduce its product to give a boost to sales. Until now, they have based their growth in a very simple formula for the client: nobody gives more autonomy for less money. Simple, simple and Very effective if we take into account your recharge network. However, little by little the rivals begin to eat ground. Europeans and South Koreans (hello, KIA EV3) They have begun to offer cars of a very similar price. Yes, smaller, but that is not so much problem in Europe where the client does not appreciate (sometimes he does not want) so much cars 4.70 meters onwards. Rivals that, in addition, are taking very interesting cars at a similar price, compliant on a day -to -day basis Although your buyer assumes certain shortcomings if you have to go on a trip (Hello, Renault 5). (S)Alen. Yes, many Tesla Model and Tesla factories come out, also the Model 3. And, at some point, they will hit an impulse with these versions Standard cheaper (a perfect car for fleets or taxi drivers, for example). But, for now, what does not come out is the TAn expected (and promised) car of 25,000 euros. Tesla has made design its own success formula but He has also built his own jail. The automobile industry lives with cars with life cycles between six and eight years old. To four or five years, an aesthetic renewal is usually the commercial impulse necessary to sell the car. Elon Musk raised to make his car The Campbell can of cars. Simple and stylized designs that do not tire too much over the years and that allow a Gigapress that generates an innumerable amount of copies At a frantic pace. The system is the cost economy taken to the extreme. The initial investment is very high but its speed allows you to generate income to A very low unit cost pressing to amortize investment in the shortest possible time. The problem is that each change triggers the cost of the car. Any small variation in the huge piece is a headache. That prevents changes in the hard points of the car. The chassis must remain almost intact and launch a new product to the market forces huge investments in new machines. When the system is engaged it is perfect but greased is a task that requires a lot of money. (L)ace. Batteries The batteries remain the main cost of the electric car car. Although the raw material has been cheaper, Toyota and his 1: 6: 9: 90 rule Explain well why they trust hybrids more than electric. With the same economic effort for an electric battery, they get 90 electric hybrids and 6 plug -in hybrids. Tesla has been working for a long time to reduce batteries, He trusted a lot in the new 4680 batteries of cylindrical cells. But the results make it clear that You can’t get enough to reduce them enough As to sell it in a small car. Or do not get sufficient energy density To, in the same size, offer a satisfactory user experience. Right now, who buys an electric car of 25,000 euros knows that he cannot aspire to a battery greater than 50 kWh. That implies that he will not be able to travel 300 kilometers with a single load and that attempts against that intrinsic value that Tesla has to give more kilometers for less money. (C)Evenas. The results. The company is seeing how the rivals eat land. In China they are happening to them above with most ambitious proposals in software. And in Europe, the other major electric car market, Europeans (With Volkswagen at the head) They are planted by Battle in Sales. Elon Musk’s explicit support to the extreme right In Germany it has not been seen with the best eyes in the local market and/or Franceanother of the company’s great shores in our continent. It is very easy to say that Tesla could launch a cheaper electric car and sweep in the market. Yes, it is evident. But it is also evident that this statement ignores that the company has been looking for a way to simplify the car with even bigger parts of its gigapress (And he has not succeeded). It also overlooks that it has not been able to reduce the car batteries that take a huge pinch of the final cost of the car. And it ignores that Tesla would need larger or completely new facilities to assemble these vehicles. To feed these potential purchases you have to have the necessary infrastructure to be able to build those cars. And although now it looks like a giant, Tesla is still a young company that has four models in the wallet and delivered 1.81 million cars in 2023its best year. That Until 2021 did not give a positive result without adding the aid of emission loans. Because Raise a car brand from scratch It is very complicated. As it is to grow with new products. NSLC. All these data only exemplify the biggest stumbling block with which Tesla is to launch a new car. That long -awaited car of 25,000 euros: No. They leave. The. Accounts Photo | Tesla In Xataka | Tesla said he could manufacture 20 million cars … Read more

disassemble three tesla model and

“It’s a great vehicle.” And that is why, Xiaomi has not had objections to take a Tesla Model and to disassemble it and be clear about what they could do so that their first electric SUV was as good or better as that of Elon Musk’s company. The words are from Lei Jun. The confirmation of that “disassembly” too. “Exceptional”. “The Model and is a very, very exceptional car” although according to the CEO of Xiaomi, front in interior space against its Xiaomi Yu7. That is what Lei Jun, CEO of the company, said in a public intervention of which they echoed in Business Insider. In it, Lei Jun did not hesitate to comply with the vehicle of the American company to, later, point out what his weak points were in front of Xiaomi’s car. Of course, according to him, Xiaomi’s option is broader, has greater autonomy and, above all, a very difficult value for ignorance. As they point out in Xiaomi worldthe CEO said that if you did not contemplate the Xiaomi Yu7 as your next purchase, the Tesla Model and is the best alternative. Three units. They are the ones Lei Jun has confirmed that bought from Tesla Model and with the aim of dismantling them and checking how cars made inside were. The intention was to take the leader of the segment (it is the best -selling electricity in the world) and shred it to verify what made it different. Xiaomi’s case is not, much less, the only one. A few months ago we knew that Toyota had opted for services of an advice to discover what made by the cars of Byd and Tesla. We also know that Mercedes did the same with Zeekr carsChinese company owned by Geely, to verify what was hidden under the body to show off 1,000 kilometers of autonomy. And Xiaomi. Although we now know that Xiaomi has been the one that bought cars from the competition, the Chinese company itself has been closely monitored by all kinds of rivals. Jim Farley, CEO of Ford, has repeated to satiety who bought an Xiaomi car and led him for months without getting tired of him. Hyundai also took it to South Korea. Even this summer a photograph at the door of Maranello, the Ferrari factory, showed An Xiaomi Su7 Ultra entering the plant. Although there is no official confirmation, everything indicates that it is the Italians have also been analyzing in depth Nürburgring faster electric car. Because? As we see, it is usual for companies to buy competition units to understand how they work, what makes them different and how they get the advantages over their own models. The Xiaomi case is not unique but it is significant to see who points to. The Tesla Model and has been the most purchased electric car in the world and, even, the first completely electric model with giving the award of the “best -selling car in the world”regardless of the technology used. But since the Xiaomi Su7 And, with the redoubled commitment of Yu7 (Electric SUV), Lei Jun’s company has focused on making it clear what makes Tesla’s car better. Xiaomi has presumed autonomous driving technology (although he omitted it for legal reasons with Yu7), autonomy and, above all, price, since Xiaomi’s versions are sold by a fraction of Tesla cars. A compliment. In addition, there is another important detail throughout this fight. When a Chinese manufacturer points directly to a rival and mentions it in its presentations, it is not a direct signaling strategy. In China, “Inspiration” (or direct copy) It serves to make clear who is the market leader and Who they want to look like and, of course, they want to overcome. It is a strategy that clashes with Western culture but is the reason why Xiaomi mobile presentations are full of references to Apple. Or why the presentations of Xiaomi cars were flooded with references to Tesla and Porsche. Because each in its field (value for money, the first, and example of sportsmanship, the second) are the market leaders. Disassemble Copy the good and try to improve it It is a strategy that is followed throughout the world but has more reason to be in a culture where “inspiration” is better seen than in the West. Photo | Tesla and Xiaomi In Xataka | I have climbed into the xiaomi car and now I am going to miss the Xiaomi Su7 Max every time I get on mine

2025 is being a relief for the sale of electric cars in Europe. For everyone, except for Tesla

Although the electric vehicle park in Europe is still very much from what the European Union He plans For the next few years, the truth is that the European market for electric vehicles lives its best stage to date. And is that its growth It has been 26% In the first eight months of the year. In contrast to this, it is also worth focusing on Tesla, a brand that leads the electric vehicle segment on the continent with its Model and and that, however, Its sales have decreased significantly. Tesla still does not lift heads. Tesla keeps Model and as the electric most selling from Europebut their figures tell a different story. Between January and August, sales have been 83,314 units for Model Y. If we compare the figures with the same period of the previous year, we see that it is a brutal decrease of 34%. He Model 3which occupies third place in sales, does not escape the trend with a drop of 29% and 50,237 units sold. The company now faces a radically different context than that of only a few years ago, since there is greater diversity of electric vehicles and competition. If we look at concrete markets, the firm fell significantly in August in France, Sweden, Denmark, the Netherlands and Italy, as points Reuters In France they fell 47.3% in August, and in Sweden 84%. However, it should be noted that in Spain (1,435 cars sold in August) and Norway (rebound of 21.3%) their sales have grown, although the percentage is much lower than the performance of ByD in these regions. In Germany, which is where the brand has greater competition, between January and August They sold 11,441 cars. The American manufacturer is located in Germany in thirteenth position, behind Opel, with 13,000 electric cars sold in the same period. There was a year in which Tesla maintained the first position in this country, back in 2022, when the firm sold almost 70,000 cars Only that year. Now, with much more competition and expansion of the rest of the manufacturers, the context is very different. Volkswagen takes control. While Tesla goes back, traditional European manufacturers take advantage of the wave. Volkswagen has been crowned as The largest electric seller in August With 16,105 units, a spectacular jump of 45% year -on -year thanks to its ID.3, ID.4 and ID.7 models. Tesla was second with 14,245 cars sold during that same month, but with a general fall of 23%. BMW completed the podium with 12,546 electric vehicles, growing 7%. More adoption, but it still remains. Between 2024 and 2025, Europe has lived constant growth in the adoption of electric vehicles, the result of the largest variety of vehicles that are available for purchase, and the growing evolution in infrastructure and incentives. The 154,582 electric vehicles sold In August they represented 20% of the total new cars sold that month. Several manufacturers They point That a 20-25% quota is sufficient to meet EU emission objectives by 2025-2027, although there is still a cloth to cut, especially for The objectives that the agency is scheduled for 2030 and 2035. The conquest of China. Chinese manufacturers, especially bydthey have broken into European territory. According to data From Jato Dynamics, Byd came to overcome Tesla in April in some regions, tripling his enrollments in certain periods. Chinese competition combines competitive prices with a diverse range that includes plug -in hybrids, gaining ground despite EU tariffs. Then it is that Byd is the one that resonates the most, but there is everything A flood of Chinese brands settling in Europe, as is the case of MG, Xpeng or Nio, among many others. In Xataka | Hyundai has tired of the autonomy of its electric cars. Your solution: copy China and stuff them a combustion engine

that some Tesla clients go to diesel

Tesla is losing the battle for the loyalty of her clients in the US since Elon Musk began His political adventure and Tesla stagnated in the renewal or expansion of its electric cars. A Global S&P report reveals that many Tesla users are changing to other brands, and some are even driving cars with diesel engines. This fall in the loyalty of Tesla users is a thermometer for the reach of the brand reputation crisismore than a change in trend in the electric car market in general. The elephant in the room. Tesla is not living its best commercial moment. Even though their shareholders trigger the price of their actions promoted by the enthusiasm that has caused the Elon Musk Billonario BonusTesla’s sales do not trace. According The published By Euronews, the data of the Association of European Automobile Constructors (ACEA) suggest that Tesla has suffered a sales drop of 40%, and only in July the company sold 42.4% less in the EU. The bad news for Tesla are that this fall It is not generalized throughout the sector of the electric car. In comparison, during the month of July its main rival, Byd, put on the street 200% more cars than in the previous registry, ensuring a market share of 1.1% in the EU, while Tesla remains at 0.7%, falling from 2.1% share that the brand signed in 2024. That means that Tesla still has an important weight in the electric car market, but it is no longer a priority option because the market It has become much more competitive in prices and models. The stagnation of Tesla. Tesla’s reputation has been seriously affected Since Elon Musk began to get involved in politics. According to A report From the S&P Global consultant, in the second quarter of 2025, the loyalty of customers in the US to Tesla fell 9.4% compared to the previous year. This percentage places the brand below Ford, although even above Chevrolet, Toyota, Honda or Mercedes-Benz. This Down in Loyalty to Tesla On the part of its clients it is not due to a loss of reliability of their cars as it could happen in other cases, but to its decisions as a company. Many Tesla users decide not to return to Buy a car Tesla and look for rival brands that offer broader ranges and equipment options that Tesla no longer offers. As a relevant fact, with the exception of Cybertruck, which is not available in all markets, Tesla does not present a new model Since 2019 with Model Y. During that time, the electric car market has been filled with options for all sizes, prices and finishes that do connect with the needs of Tesla users and, when it is time to renew it, they opt for other brands. Tesla is an atypical manufacturer. Tesla’s problem with respect to those who are already customers is that it is not a car manufacturer to use, but in the background it is a software manufacturer and electrical infrastructure. That is, its business model is not based on taking out a new car every three or four years like the rest of the manufacturers, but on creating a platform and updating its software to improve its benefits throughout its useful life. That makes, when a Tesla user seeks to renew his car, he does not find in the concessionaire A new model that makes him feel that he is buying something more modern and current, but that he meets the same car that has parked In his garage, with some aesthetic touch -ups at most. As much as at the software level they have Improved and added new functions and benefits during that time. The electric car user is not loyal. The Global S&P study data show that, in general, the electric car customer is not faithful to a single brand, not even a type of fuel. So far this year, only 58.7% of households with electric car changed to another electric, compared to 68% registered two years ago. On the other hand, combustion car users do remain on this platform when they change car by 84%, although the study indicates that they gradually lose strength in the market. The Tesla client is no different. If we focus on Tesla users, in 2025, only 52.1% of Tesla customers repeated purchase with the brand, compared to 67% recorded in 2022 and 2023. Of those who decided not to buy a tesla again, 68.9% did so to an electric car of another brand, while 31% made a more drastic change and went to combustion cars, being 28% diesel This last fact is striking, since diesel cars are very uninfused in the United States and are mainly available in pick-ups and large SUVs, which leaves Cybertruck in Very bad position Among the purchase options for this segment. In Xataka | Tesla has a good reason to offer a bill bonus to Elon Musk: it is no longer his golden egg chicken Image | Flickr (Gage Skidmore), Xataka

Two companies monopolize more than 50% of Elon Musk’s fortune. None of them is Tesla

Elon Musk is again in the focus of technological news after Tesla’s proposal to offer a salary bonus 1 billion dollars To “motivate” the millionaire. While it is true that getting it will not be easy, that remuneration would be the key for Elon Musk to become the First billionaire in history. Before such a figure, many (Even Pope Leo XIV) They consider it excessive. However, Tesla has a weight of weight to offer that figure: the car manufacturer is no longer the main origin of Elon Musk’s fortune, which can see more interesting to put aside Tesla and dedicate her efforts to obtain greater benefits with Spacex, XAI, Starlink or Neuralink. A megaplan of 1 billion dollars. After Judicial cancellation of the 2018 Bono, valued at more than 56,000 million dollars (according to the value of the shares), Tesla has presented A new salary plan before the US stock and values ​​commission. To achieve such a fortune, the CEO must comply with a very demanding roadmap, which will be delivered in a staggered way as they are unlocking milestones over a decade. Most of these objectives now sound like science fiction, given the delicate Tesla’s commercial situationbut we must not undervalue Elon Musk’s ability. For example, to meet the conditions of its salary bonus, Musk must make Tesla sell 20 million additional vehicles and that the company reaches a stock capitalization of 8.5 billion dollars, starting from the current valuation of around 1 billion. In addition, you must deploy one million of autonomous robotaxis and of the Optimus robots with integrated Grok, multiplying by 24 the current benefits of the company. More tesla pastel. In reality, the remuneration of the salary bonus is carried out in the form of 423 million shares of Tesla, so that Elon Musk would expand its participation in Tesla from current 13% to 29%. This would allow Elon Musk to have More influence and power of veto on the Board of Directors. However, I would also turn Tesla back into the main FElon Musk’s income. At present, Tesla represents about 140,000 million of the almost 471,000 million that Musk treasures, according to the Millionaire index of Forbes. Tesla doesn’t shine as much as before. Such and as they highlight in CNBCalthough Tesla remains relevant in the proportion of Musk’s heritage, at this time the private companies of the millionaire are those that are experiencing a greater economic growththus winning greater prominence in his fortune. Musk’s estimated participation in Spacex is 42% and is already worth more than 168,000 million dollars, especially after New SpaceX assessment in 400,000 million dollars in its last round of investments. Up to the AI ​​train. In addition, XAI Holdings, the artificial intelligence startup that “bought“The social network X, reached an assessment of 80,000 million in March 2025. After some Additional investments of Musk, his startup of AI has been revalued up to 113,000 million dollars, according to I pointed Forbes. HE esteem that in the next financing rounds the company of AI that Grok develops It could exceed 200,000 million, of which Elon Musk controls 50%. Although in a minor average, Neuralink has also grown up to an assessment of 9,000 million dollars today, of which Elon Musk is a 51%holder. Together, the three main private companies in Musk would already exceed Tesla’s weight in the person’s fortune richer in the world. Tesla has put a price to become the gold mine that was: 1 billion dollars … if you get your goals, of course. In Xataka | The shocking thing is not that Elon Musk has lost 80,000 million dollars in 2025: others have earned 102.00 million Image | Flickr (Gage Skidmore), Unspash (Anatoli Nicolae, Spacex)

If the question is what salary the richest man in the world could have, Tesla has given an answer: 1 billion dollars

After the judicial battle that ended with the salary bonus block of 50,000 million that Tesla had to pay Elon Musk, the electric car manufacturer has launched an order to its shareholders with a New salary proposal For its CEO: a bill bonus (European billion) if you get the company out of the crisis in which it is mired. The potential value of the salary package that Tesla has presented Before the Bag and Securities Commission, it could raise the fortune of Musk, which is currently estimated at about 435.4 billion dollars, until it became The first billionaire in history If you manage to meet all the required conditions. The salary package conditions. He New salary plan That Tesla has proposed to Elon Musk does not consist of a traditional salary or cash bonuses: the entire figure depends on the flexible delivery of actions throughout the next decade, provided that it meets certain very demanding milestones, such as reaching Total sales of 20 million additional cars. All in the context of a company plunged into A sales crisis global. The shares will be delivered by sections, instead of the end of the period as it happened with its 2018 bonus, and only if Tesla manages to multiply its stock market value until it reaches at least one capitalization of 8.5 billion dollars, starting from the billion that is currently worth in the stock market. To put this figure in context, Nvidia is technological more powerful of the momentand its capitalization is 4.05 billion dollars. It’s not just money: it’s also power in Tesla. In addition, the plan could meet the historical demand of its CEO to have More power within the company. Currently, Musk control around 12% of the actions of Tesla. However, with the new salary bonus its participation in Tesla would increase to 29%. Increase your participation to that percentage would allow Musk increase your influence direct about the company. In this way, it would have enough weight to block important decisions that would not have their approval and further reinforce their position as an essential leader. In one recent interview For the CNBC, Robyn Denholm, president of the Tesla Board of Directors, made it clear to investors to “retain and encourage Elon is essential for Tesla to become the most valuable company in history.” Without a doubt, a salary package of such a draft should be enough to motivate the richest man in the world. Termination clause and a commitment to the future. Such and as they break down in Bloomberganother of the conditions of the new salary package announced by Tesla, it is established that MUSK must remain as CEO of Tesla During, at least, the next ten years to be able to opt for the entire compensation, with a minimum of seven and a half years to unlock the first section of the remuneration. “If it yields, if it reaches the ambitious objectives of the plan, it will receive a participation: 1% for each half billion dollars of stock market capitalization, plus the operational milestones it must achieve to achieve it,” Denholm explained. On the other hand, among the operational challenges that the commercial deployment of one million is found during that time of autonomous robotaxis and of the Optimus robots with integrated Grok, multiplying by 24 the current benefits of the company. Investors will have to vote. After registering the proposal to the regulatory body of the stock market, the next step in its process is to submit the salary bonus to the vote of investors. Something that is still more than A mere formal procedure since the previous 2018 salary package was also voted on a shareholders’ meeting, and finally It was canceled by a court of Delaware for the complaint of one of the shareholders. In Xataka | The shocking thing is not that Elon Musk has lost 80,000 million dollars in 2025: others have earned 102.00 million Image | Tesla, dvids (Trevor Cokley)

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