Spain

How Spain has achieved that one in every four series reproduced is its own

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The impact of Spanish series on the streaming market it is indisputable. a few years ago’The Money Heist‘ was on everyone’s lips, but in the same way that Korean fictions are much more than ‘The squid game‘, the Spanish are beginning to go much further than ‘Bella Ciao’. The latest data supports this: it may be that the streaming is hitting where it hurts the most to Spanish cinema, but in other aspects it is doing very well for the Spanish fiction industry. 25%. One in four of the most watched series on streaming is Spanish, according to a study by Parrot Analytics. It is a fact that reflects the international boom and consolidation of audiovisual content produced in Spain. ‘La casa de papel’ not only revolutionized the public’s perception of fiction in Spanish, but also paved the way for new Spanish productions. will conquer global audiences. Titles such as “Elite” or “Manual para senoritas” reach prominent positions in global rankings, confirming that Spanish content not only competes for local attention, but is capable of influencing and attracting viewers from multiple countries. Increase in demand. There is more notable data in this study: Spanish content has experienced notable growth in availability and global demand on streaming platforms between 2021 and 2023, with a 22% increase in the number of titles available. More than 200 Spanish productions are among the 10% most in demand on the main platforms, showing that interest transcends beyond the Spanish-speaking markets. And that is the genuinely relevant leap. In money. The economic value of this growth is significant: in the last four years, Spanish productions have generated 5.1 billion dollars in global revenue for the main streaming platforms. streamingwhich represents almost 9% of the total income generated by non-English titles. If we compile a ranking, Spain is in fourth place in the world in terms of income generated by non-English content, ranking only behind Japan, South Korea and India, all Asian countries. The importance of Netflix. Netflix has been leader in the global expansion of Spanish content: The role played by ‘La casa de papel’ and ‘Elite’ is indisputable, to which are added Spanish films such as ‘Nowhere’, among those that have acquired and retained the most subscribers on the platform in recent years. But Netflix is ​​not the only one: Prime Video and Apple TV+ are also joining this trend with Spanish titles such as ‘Red Queen’ or ‘Land of Women’ respectively. In fact, we are turning 10 years of the arrival of Netflix in Spain, and the figures make it clear to what extent it was key in turning around the situation of Spanish series: already in 2017 it premiered its first Spanish series, ‘The cable girls’, and that year the production of series in Spain doubled (from 11 to 22, not counting new seasons). Since the pandemic, the number has been growing consistently: in 2020 52 series, in 2022 53, in 2023 55, and there was a record in 2024 with 68 series, which has not been equaled. Netflix has partly led this trend: in 2022 it launched 15 Spanish series, the platform’s most productive year, and in 2025 it has already released 10 titles, the second best record. Spanish fictions are going further. It is almost a decade that has served to leave behind a stigma that had partly marked Spanish television fiction: despite the popularity of titles such as ‘Pharmacy on duty’, ‘Family doctor’, ‘Los Serrano’, ‘Cuéntame’, ‘No one here lives’ or ‘Águila Roja’, to list a few, they were considered series of lower quality than those coming from abroad. In recent years that perspective has changed: Spanish series, and the audience makes it clear, can be measured in technical and artistic quality with productions from abroad. The importance of Latin America. The Hispanic market has become a fundamental pillar for the expansion and success of the streaming in Spanish. In the United States, Spanish-speaking consumers dedicate more than 55% of their television time to streaminga figure in which, for obvious reasons, the content in Spanish is of great importance. This trend also moves to the south of the American continent, where the increase in subscribers and the expansion of streaming are transforming audiovisual consumption habits. In Xataka | The golden age of Spanish series: more and more is produced thanks to platforms and pay TV

We have a problem with wind blades and another with concrete. Spain has decided to resolve both at the same time

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In the Algete workshops, north of Madrid, the remains of a crushed wind blade await their second life. For years he captured the wind in a park in Cadiz; Today it is part of an experimental concrete slab. Spain is finding an unusual way to unite two environmental challenges: the recycling of thousands of wind blades that accumulate as waste and the urgency of reducing the carbon footprint of concrete, one of the most polluting materials on the planet. From the blades to the ground. Acciona and Holcim have developed successfully a new sustainable concrete made from recycled wind turbine blades. The project, named Blade2Buildis part of a European innovation initiative in the circular economy. The prototype consists of a slab of more than 120 square meters built in the Demoparque of the Acciona Technology Center, in Algete (Madrid). As the company explainsthe composition incorporates materials from wind turbine blades in fiber form as a partial replacement for natural aggregates. In other words, crushed shovels are used to replace some of the gravel or sand normally used in concrete. The mix. The base of the new concrete is an ecological version developed by Holcima type of material designed to minimize its environmental impact. In this case, the formula includes 11% recycled components, including fibers from crushed wind blades. This technology, known as ECOCycle, allows you to reuse materials that would otherwise end up as waste, without compromising the strength or durability of the product. A low CO₂ emission cement is also used, manufactured with less clinker —the substance obtained by heating limestone to more than 1,400 °C and which is mainly responsible for the emissions of traditional cement. According to Holcim This combination reduces the carbon footprint of the final product by almost half. In addition, the glass fibers and resins of the blades act as internal reinforcement, improving the material’s resistance to traction and fractures. The energy that once moved with the wind now settles in the earth. The dilemma of the shovels. In the coming years, thousands of wind blades will stop spinning in Europe. Silent, gigantic, they will remain on dry land after two decades facing the wind. It is calculated which will be about 14,000an avalanche of materials—fiberglass, carbon and resins—that will add up to between 40,000 and 60,000 tons of waste. They are made to last, not to disappear. And that is the great dilemma: their resistance, the same that made them useful, now condemns them. In the United States, the consequences of not planning the end of the cycle have already been seen: in 2020, an aerial photo of a landfill in Wyoming, taken by Bloombergshowed hundreds of half-buried wind blades. The scene went viral and served as a warning to Europe, which is now working on solutions that allow its materials to be recovered instead of burying them. ¿Does it really work? The first trials are promising. According to Holcimthe resulting concrete maintains the necessary structural properties and meets durability standards. The shredded blade fibers not only reinforce the material, but also improve its flexibility and resistance to fracture. It is not the only case. The University of Burgos has been experimenting with its own method for several years, based on the use of TPA (Wind Turbine Blade Grinding), a material obtained by cutting and grinding the blades into tiny fragments. The Sustainable Construction Research group (Sucons) has even paved a 50-meter street on the Milanera campus with this type of concrete. But it is not Acciona’s first project. As part of the #TurbineMade initiative, one of the blades in the Tahivilla park in Cadiz was transformed into a limited series of sports shoes manufactured together with the El Ganso brand. As explained by the companythose recycled soles symbolize their commitment to achieving 100% sustainable materials in their collections. The paradox is unique. The same materials that once helped produce clean energy can now be used to reduce emissions from the most polluting industry. If concrete was the material of the 20th century, perhaps the material of the 21st is the one that manages to build without destroying. And in Spain, at least, they have already begun to do so. Shovel by shovel. Image | FreePik and FreePik Xataka | Spain has become the first European country to break with gas. The only problem is that the invoice says something else.

Portugal and Spain have proposed that traveling between Lisbon and Madrid be as comfortable as in 1881. This is excellent news

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31 years after the first promise, we will have a high-speed train from Madrid to Lisbon passing through Extremadura. We will have it, of course, if the plans are fulfilled. And four years later we will be able to travel the space that separates both capitals at high speed. 2030 and 2034. At least that’s what they’ve committed to. Portugal, Spain and the European Commission, who have reached an agreement to bring the connection between Lisbon and Madrid back to life in 2030 with a conventional train and in 2034 with a high-speed line that should make the journey in three hours. The calendar. To launch the line between the capitals, the project requires various phases and actions. Poceirão-Bombel section: new line that will begin construction in 2026 and should be completed in 2029. Évora-Caia section: this high-speed section should be ready in 2026. Lisbon-Évora section: the project study should be completed in 2027. Plasencia-Talayuela section: should be operational in 2028. Madrid-Lisbon at high speed: the new lines should allow travel between the Spanish capital and Portugal in three hours from 2034. In addition, the possibility of opening a Caia-Badajoz-Elvas high-speed line has been raised to reduce times and reach three hours if the planned times are not being met. Target: airlines. One of the great objectives that the European Union has with this new high-speed line is to reduce the number of flights between both cities. They point out in elDiario.es There are currently about 40 daily flights between Madrid and Lisbon. For years, European institutions have been working to reduce the volume of air traffic by improving rail connections. Spain either France These are some of the countries that want to implement policies to reduce them. A 600 kilometer railway line to travel in three hours is exactly the type of trip that can do a lot of damage to airlines if it works correctly. A good example is the Galician runner which, despite requiring more travel time, has made passengers turn their backs on the plane. And Galicia? If travelers who aspire to take their trains from Madrid are the big beneficiaries, Galicia seems to be the big loser. In recent yearsPortugal had insisted that its true intention was to create a high-speed line between Lisbon and Vigo with an intermediate stop in Porto. The project now takes a back seat, however, since they will have to focus efforts on high speed between capitals. In Atlantic They highlight that the European Union has already dedicated more than 250 million euros to promoting high speed in Portugal and more than 750 million euros to do the same in the connection between Extremadura and Madrid, so it seems logical that the first corridor to support this. A continental network. The project to link Lisbon and Madrid on a high-speed line is part of the European Atlantic Transport Corridor. The project plans to link Portugal, Spain, France, Germany and Ireland with intermodal connections that include roads, airports, ports… and railway lines. Regarding the latter, the connection with Madrid would allow connecting Barcelona with Lisbon in less than six hours. It would be a key stage for unite Lisbon with the rest of the European Union by train since, at the moment, the Portuguese capital is isolated by rail. In addition, it would allow rapid connection with other hot spots on the Spanish high-speed rail network, such as Valencia and Alicante or connections with Asturias and Cantabria. The exit to Vigo with the high-speed network that was already planned is the other possibility to reach the north of the Peninsula. The eternal promise. The connection between Lisbon and Madrid is a promise that has been going on for more than 20 years. In The World Order They highlight that the railway connection between both cities is worse today than in 1881 when a train line was opened between both cities for the first time. Between Berlin and Warsaw, they point out, there is a similar distance traveled by seven trains a day. Despite the first promises of having a cross-border AVE ready in 2010the line is still not operational. With the latest advances in the high-speed line, already present between Plasencia and Badajoz, the travel time between Lisbon and Madrid has been reduced to just over eight hours, as explained in The World Order but you have to take three different trains. In 2022, the same trip exceeded 11 hours, collected in The Country. At least 144 years ago, travelers only had to take a train and wait for it to drop them off in one of the two cities. Photo | Phil Richards, Annie Sprat and 야스민 ㄹㅁㅅ In Xataka | A hydrogen train has crossed Spain and Portugal for the first time: 10,000 km of route, including the Pyrenees

The largest Primark store in Spain is a money-making machine. It is so profitable that even Amancio Ortega makes money with it

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The Primark flagship store on Madrid’s Gran Vía is not only a place to buy cheap clothes, but it has become a monument in the city, both for its size and for the historic building that houses it. The flagship store of the Irish clothing brand has just completed its tenth anniversary active and leaves us with some really interesting figures and data. One of the most curious facts is who he is. really your home. It’s almost a cosmic joke. A historical and popular monument. According to data Provided by the brand itself, the Primark store on Gran Vía has a total area of ​​12,500 square meters, making it the largest of the group in Spain and possibly one of the largest in the world. With more than five million visitors a year, it is one of the most visited commercial spaces in Spain and a key point of Madrid commerce. It is located in the Paris Building, an emblematic building designed in 1924, notable not only for its architecture, but for its artistic decoration, represented by its majestic imperial staircase and its impressive glass dome. On their roofs it rages an epic battle between figures from Greek mythology: Diana the Huntress observes from the building opposite the fight to the death between the Phoenix sent by Zeus to punish Endymion, Diana’s lover. He testimony of that fight It is reflected in the form of two lost arrows of Diana, which from the sidewalk welcome visitors at the main entrance of the store. This combination of history, architecture and grandeur makes the store an authentic “monument” on Madrid’s Gran Vía. Official data and operating figures. According to the study data carried out by the consulting firm AFI on the occasion of the tenth anniversary of the storearound 1,000 people of 28 nationalities work there, generating 500 indirect jobs through suppliers and additional services. At an economic level, the store contributed 83 million euros in 2024 to the economy as a whole, of which 42 million euros corresponded to taxes and social contributions. To understand the economic dimension of this economic mastodon, it is enough to say that Primark’s enormous space contributes more than 10 million euros annually to the local Gross Domestic Product through its operations alone. The “unofficial data.” Jaime PlaCEO of SUOP, has started a series of videos in the TikTok profile of the teleco, which details data and figures of emblematic buildings such as the Bernabéu, the Madrid airport or, of course, the Primark megastore. Between data and estimates from the video that the businessman dedicates to this location, it is noted that the salaries of the employees who work in the store amount to approximately 2 million euros, while cleaning, security and insurance services represent a monthly expense of 100,000 euros. Added to this are 20,000 euros per month in electricity and water supplies. All this, together with the merchandise on display on its shelves adds up to an approximate cost of 11.7 million per month. The “cosmic joke”: rent. According to the data provided by Pla, among these monthly expenses, 1.8 million euros are allocated to pay the rent for the building. This point is especially striking because the building where the store is located is owned by Amancio Ortega. It is ironic that the founder from Inditex, is collecting rent of the most important store of its main rival in the sector of retail textile. Amancio Ortega, through Pontegadea, bought the Paris Building to Drago Real Estate Partners in 2015, just before the store opened to the public. It is not known exactly how much Pontegadea paid for him, but the starting price of the operation was 400 million euros. Pontegadea: the “premium” landlord. Amancio Ortega founded Pontegadea with the intention of turning into profitable investments the dividends that its founder receives each year for 59.294% of Inditex shares. with those billionaire annual dividendsPontegadea has become Amancio Ortega’s second empire Thanks to your strategic real estate investmentsOrtega has become in the home from companies like Amazon, Apple, Google, Spotify and, as if it were a cosmic joke, also from Primark, charging a millionaire rent to the main rival of the company that made him a millionaire. In Xataka | In his efforts to diversify investments, Amancio Ortega takes a new twist: becoming a port authority Image | Primark, GTRES

The largest collection of malformations in Spain is in Madrid. And they are going to close it

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Hidden in the bowels of the Complutense University of Madrid, half a thousand plastinated animals with congenital anomalies wait patiently for time, lack of funds and laziness to send them to a lost warehouse by the hand of God. More than 25 years of work that are about to be lost. A very very strange place. As Manuel Ansede told in El PaísNieves Martín and Luis Avedillo (two researchers from the Faculty of Veterinary Medicine at the UCM) have been collecting all types of animals with malformations for a quarter of a century. However, the lack of funds and the increasingly demanding requirements requested by the administration mean that the collection is on the verge of closing. The denial of the latest subsidies (of barely 23,000 euros) means that the situation is beginning to be unsustainable. And it is something very useful. Animal and human malformations are highly comparable, making the 500 specimens a very interesting resource for teratology, embryology and fetal medicine. We must not forget that, according to the WHO, Every year around 240,000 neonatal deaths are due to these types of problems and, despite all the progress we have made, we know too little. In fact, that denied grant of 23,000 sought to turn the collection into a reference center for these topics and develop a “malformopedia” that would complete the wonderful work that, for decades, the people of the Spanish Collaborative Study of Genetic Maformations coordinated by the Carlos III Health Institute. Is it really a problem? At the end of the day, without a stable and well-stocked repository, what we are losing is comparative material to study in depth embryological hypotheses and the mechanisms behind birth defects. We lose the ability to go further. Perhaps the best example is public health. By successfully integrating cases of congenital malformations (especially those in pigs) with human surveillance, we could accelerate the identification of signals about environmental or teratogenic exposures (and improve clinical guidelines). It is not an isolated event. And that’s the worst. The Olavide Museum (historical collection of ‘moulages’ – waxes – dermatological) or the long-awaited Cajal Museum (which never quite come true) are clear examples of the problems that Spanish scientific heritage has. While the Vrolik museum in Amsterdam or the Mütter of Philadelphia lead the international conversation in teratology, genetic research and the most recent ethical debates, Spain is unable to find 23,000 euros to adapt the facilities of its reference collection to current regulations. It is still a metaphor for the state of science in the country. Image | Philippe Wagneur

The two largest travel agencies in Spain fight to sell trips to Disney. This is the business of children’s dreams

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Ávoris has lost the exclusivity it maintained in Spain to market trips to the Disney parks. El Corte Inglés Travel obtained authorization in May to distribute these packages through its Smytravel platform, breaking a monopoly that allowed its great rival to consolidate its leadership in the ranking of Spanish travel agencies. Now both giants compete directly for the same pie: the 500 independent agencies integrated into Traveltool and the thousands of Spanish families who ask about the price of a trip to Disney every year. Why is it important. Disney is not just another product: it is the star product of family tourism in Spain (and increasingly even for adults without children). Its parks received 142 million visitors in 2024, almost doubling its closest competitor, and Disneyland Paris is the loose leader. This trip is sold almost exclusively through physical agencies, generates high margins and attracts families who are especially willing to spend a lot of money to make their children’s dreams come true. Whoever controls Disney controls a substantial part of the family travel business. The background. The exclusivity of Ávoris has never pleased its competitors: For years, agencies that wanted to sell Disney had to resort to the group’s tour operators: LePlan and Touring Club. That made Ávoris the inevitable intermediary of a business with guaranteed demand. This privileged situation used to generate recurring complaints in the sector for what they considered unjustified favorable treatment. Yes, but. Ávoris has not sat idly by. It has launched improvements to the LePlan and Touring Club platforms with a new centralized page that offers training, inspirational content and tools to design personalized Disney experiences. The answer comes weeks after Tourmundial (the brand of El Corte Inglés) announce combined packages to Disneyland Paris with accommodation, transportation, tickets and complementary services. Between the lines. This trade war points to something deeper in Spanish society: the touristification of childhood. Going to Disney has become an almost obligatory milestone, a natural extension of the first communion as a rite of passage and as an experience that “must be lived.” Not taking your children to see Mickey and company can generate a feeling of social exclusion, as if the experience were an essential requirement for a complete childhood. So agencies don’t just sell trips, they sell the feeling of tranquility from meeting social expectations and the fulfillment of the child. In Xataka | The incredible story of the couple who lived at Disneyland for 15 years without the visitors realizing it Featured image | Capricorn song

Silicon Valley doesn’t know what to do with so many unemployed engineers. Spain does not know where to get what it needs

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The global technology sector has been facing a kind of roller coaster very conditioned by AIin which while in some corners of the planet there is a commitment to destroying employment in this sector, in other countries it is created at a frenetic pace and even a scenario of staff shortage skilled. Since mid-2022, Silicon Valley has not stopped destroy technological jobs. On the other hand, in Spain the trend is just the opposite, and this sector has not stopped growing at a notable rate, being the exception among advanced economies. Global downward trends. A recent analysis by economist Brendon Bernard for the employment platform Indeed in Canada confirms that job offers in technology have slowed down in countries like the US and Canada. This change occurs after a crisis caused mainly by the pandemic and the collapse of the metaverse, which caused rounds of massive layoffs in large technology companies and drastic cuts between 2022 and mid-2023. The appearance of ChatGPT and the AI ​​fever managed to stop the downward trend in the sector’s offers, but the initial boost that AI seemed to give has stalled and technological employment in the world has not recovered its 2022 levels. Spain follows its own path. As and how they stand out in The Economistamong all this downward trend in technological employment in advanced economies, one stands out that marks a totally opposite path: Spain. Bernard’s study highlights that, while large advanced economies such as the United States (-34%), the United Kingdom (-41%), France (-38%) and Germany (-29%) reduce the number of technological job offers compared to their pre-pandemic levels, countries such as Singapore, Spain and Australia draw a graph in the opposite direction, creating new job offers at a double-digit rate. Technological employment in Spain. In Spain, technological employment is growing rapidly. According to data According to the Cotec Foundation for Innovation, 494,000 new positions have been created in technological activities since 2013, of which approximately half (about 240,000) have been generated after 2020. The weight of technological employment over total employment is especially high in communities such as Madrid (10.5%), Navarra (10%) and Catalonia (9%). On the other hand, regions such as the Balearic Islands (2.7%) or the Canary Islands (2.2%) have a lower concentration of technological job offers. Lots of supply, but much more demand. In fact, the rebound in the Spanish technology sector faces a serious challenge: staff shortages. According to the report HR Trends 2024‘ prepared by Randstad, more than 30% of companies reported difficulties in finding qualified talent in digital areas, which causes certain positions to take months to fill. This generates tensions in the technological labor market and increases competition by the professionals available. The Cotec Foundation report indicates that the growth in technological employment is based largely on programming, consulting and computing, which account for nearly 80% of the employment generated since 2020. To give a concrete example, Randstad data indicates that, during the third quarter of 2024, employment among programmers in Spain registered an increase of 16.4%. Demand reaches universities. According to the report’The Future of Talent in Artificial Intelligence and Data in Spain‘ prepared by INDESIA, in 2023 5,000 job offers in AI and data science were left unfilled per lack of trained candidates. The education system can only train about 6,000 new professionals annually in these areas, while demand is increasing. Núria Ávalos, general director of INDESIA, explained to The Country that “many grades are now emerging, but until these people are in a position to take on positions such as a data architect there are a few years left”, which exacerbates the gap between supply and demand. In response, companies and universities are exploring joint training models, where companies themselves become training centers to urgently cover this need for qualified talent. What AI gives you, AI takes away. Despite the good figures for technological employment in Spain, it is inevitable to observe the United States labor market as a canary in the mine that reveals where the trends in the futureand has already begun to give the first signs. While it is true that the arrival of AI stopped the decline in employment, as AI gains skills in programming and basic tasks, it is also promoting job automationwhich reduces the number of necessary technological employees, especially among those who just begin their working career. We are seeing a clear example in the latest layoffs from large technology companies, where not only are “accessory” positions for an approach whose objective is the development of AI, but engineers who until now are being fired they were developing that AI. In Xataka | Big Tech doesn’t stop firing its engineers. At the same time, they have stepped on the accelerator in hiring Image | Unsplash (Fatemeh Rezvani)

Spain is a country extremely loyal to its local supermarkets. A chain wants to change that: Action

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He already competitive and highly contested sector of retail Spanish has become complicated with the emergence of a new actor, one whom some already present as a direct competitor of Mercadona or Aldi, although its approach is slightly different. Your name: actiona Dutch chain that is expanding strongly throughout Europe. So much so, in fact, that he boasts of having more than 3,000 stores spread across 13 countries and serve 20.2 million customers every week. And among those countries Spain is included. What exactly is Action? A chain of stores. So far nothing exceptional or out of the ordinary. What has made him stand out is his expansion ratesomething it has achieved largely due to its approach: an aggressive commitment to promotions, prices and an offer in continuous review. To start (and how you can check in your website) the company offers a wide catalog of items that includes everything from household items to stationery, electronics, toys, tools, parapharmacy, clothing or sports. What it differs from, for example, Mercadona (or most supermarkets) is in its power line. While Juan Roig’s firm pays more and more attention to already cooked food and ready to goAction is limited to snacks, cookies, candy, soft drinks and some packaged foods, such as instant noodles or protein bars. Nothing fresh. No butcher or fruit shop sections. Is it their only difference? Its main bet is prices, a discount policy that leads it to launch weekly promotions with products under €15. The company gives it so much importance that it presents itself as “a chain of discount stores for non-food products” and assures that the majority of its products (two thirds) can be purchased for less than two euros. It is nothing exceptional, but it is an effective formula that has allowed other companies to grow before, like Temu. Action ensures that it always has 1,500 products for one euro and renews its catalog with 150 new items every week. And does it work for you? It seems so. At least if we look at your history and figures. Although the company is young (it opened its first store in Enkhuizen, Netherlands, in 1993) it has managed to spread throughout Europe to add more than 3,000 stores in 13 countries. Your last balance shows that its net sales in the first half of the year reached 7.3 billion euros, 17.9% more than in 2024. Regarding commercial expansion, during the same period it opened 125 new stores that now receive, on average, around 20.2 million customers every week. Its main markets are France and Germany, where this year it opened its 600th store. Its presence is also notable in Poland, with around 400 premises. In general, its progression over the last 20 years has been more than notable: in 2003 the chain added 100 storesin 2008 they were already double, in 2014 it added half a thousand and in 2022 it exceeded the 2,000 barrier. This year it has already celebrated a new brand (3,000 stores), with the jump to the Romanian and Swiss markets. And in Spain? The chain debuted in Spain in 2022 and two years later it advanced its peninsular expansion with your first store in Portugal. Here the pioneer was an establishment in Girona, although during its inauguration those responsible for the company already announced that they would continue advancing with a view to the rest of Spain. In fact, during the Girona premiere, Monique Groeneveld, director of the firm, already clarified that in a matter of “weeks” more stores would open in the rest of Catalonia. The passing of the years has confirmed that he was not just talking. Today Action has almost 90 stores spread throughout much of the Spanish geography and a notable footprint in the Community of Madrid, Catalonia, Murcia and the Valencian Community. At the beginning of summer, when it had 74 stores, its workforce already exceeded 1,400 people. Recently its expansion throughout the Spanish geography was expanded with new stores in Royal City, Gijón, Baena and Tárrega. Since June, this vast commercial network has also been completed with its first distribution center in the country, the sixteenth in Europe. A facility of around 59,000 square meters (m2) located in Illescas, in the province of Toledo, designed to supply 210 stores throughout Spain and Portugal. Are they all advantages? No. Although the Dutch chain shares part of the strategy of other firms that have achieved a wide presence in Spain, as a commitment to low costaggressive pricing policy, promotions and own brandswill not have an easy time beating other large chains. Its offer is not comparable to that of Mercadona, Aldi or Lidl (especially due to the differences in food), but Spanish retail is already highly contested and has giants such as Roig’s firm, which has a share of almost 30%. The Spanish customer has also demonstrated notable loyalty towards regional firms. Images | Action and Google Maps In Xataka | For Juan Roig, the key to Mercadona’s future is very simple: “Salaries above the sector average”

It is something more worrying for Spain

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“This is not just an Atlantic storm,” they said in Meteosureste and, despite the skepticism of some, they were right. Although the models had been warning for days of a possible storm with subtropical characteristics, no one seemed to believe it. And, in fact, no agency has decided to name it. However, on the morning of October 29, things have accelerated. What has happened? It is no longer that an organized convection has been transformed into a mesoscale convective system with clear tropical characteristics (signs of internal circulation and bands of precipitation rotating about its center); is that, as MeteoBadajoz has been explaining, the system has started to become in a whole “convective train” with a line of storms in crescendo from the coast AEMET has activated the red notice and, as we speak, a good number of municipalities on the Huelva coast are suffering its impact. Why is it interesting? As explained Adrián Corderocoinciding with the anniversary of DANA in Valencia, “the atmosphere, capricious, leaves us a new convective chimney that, from the satellite, is very reminiscent of the one from a year ago.” Fortunately, as he also explains, “the orography and hydrology of both areas are not comparable.” It is not something comparable to Dana neither in intensity nor in its consequences: however, it is not a minor phenomenon. The ‘tropicalization’ of Andalusia. That area of ​​the Gulf of Cádiz is prone to low convergences that, with adequate shear and sufficient humidity, They organize convectively very easily. That is to say, it is nothing strictly new: but it does represent a warning to sailors. After all, mesoscale convective systems are very efficient rain “factories” that can anchor bands of precipitation over the same territory for hours, multiplying the accumulation and the risk of rapid flooding. As connections with the Gulf of Mexico (the famous ‘rivers of moisture’) become more common, these systems will become more frequent and more intense. And worst of all: it’s a matter of time before a dangerously tropical storm is planted at the gates of Doñana. In Xataka | The threat to Spain brought about by Hurricane Danielle has a name: extratropical transition

It is a gigantic jug of cold water for Spain

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Production of the current Citroën C4 and C4 in The Automotive Tribunewill move to Kenitra, in Morocco. It is a hard blow for automobile production in our country. what has happened. According to “solvent sources” cited in this specialized newspaper, the new generation of these vehicles will begin production in December 2029 at the Stellantis plant in Morocco. The company has not confirmed the date, but has indicated that “the C4, like any other vehicle, has a life and production cycle, but that does not mean that the factory does not have other possible projects on the table that guarantee its viability.” New platform, new strategy. This fourth generation of the C4 and C4 X will be mounted on the platform STLA Small —the last of that family— and will foreseeably start at the end of 2029. This platform has already been awarded to the Vigo and Zaragoza plants, but in a official announcement January 2025, those responsible for Stellantis pointed out that “the Madrid plant will have a future in Villaverde beyond the current Citroën C4, for which the Group is working on several scenarios that will be communicated in due time.” Villaverde’s future is uncertain. The future of the Stellantis plant in Villaverde (Madrid) now seems more uncertain than ever. The company has not given details about that future, but several hypotheses are being considered. On Autoblog they point out that the group plans to transform this plant into a satellite structure of the Figueruelas plant (Zaragoza), as the one in Mangualde (Portugal) is in Vigo. That would see the adoption of the STLA Small platform dedicated to compact electric vehicles. But there are favorable comments. At least if we pay attention to the statements that Carlos Tavares, CEO of Stellantis, made a year ago expanding. He then commented that “Madrid is a very good example of a factory that over the last ten years has made a great transformation to improve costs, quality and performance.” The then CEO of Citroën, Thierry Koslas—relieved this summer by Xavier Chardon—agreed with these assessments, stating that this plant “is taken as a reference in costs and quality.” The same thing already happened in Italy. In summer we already reported how Stellantis had announced an investment of 1.2 billion euros in Morocco to expand the production capacity of its plant in Kenitra. The objective: to be able to produce 535,000 cars a year there, which would place it at the level of Vigo. The company already produces the Citroen AMI either Fiat Topolinoand the latter, by the way, began their journey with controversy. Stellantis, which has historical brands like Fiat or Alfa Romeo, has gone leaving aside car production in the transalpine country. Why Morocco. The transfer of the manufacturing process to Morocco seems to respond to the search for a stronger presence in the Mediterranean region and also in its intention to increase its competitiveness. Or what is the same: rationalize production costs and capacities. The European industry is moving towards countries with lower labor costs, less strict regulations and greater tax advantages, and Stellantis is no exception. Already in 2022 they had invested 300 million euros to update the Kenitra plant and introduce the Smart Car platform. Morocco is positioning itself as a rival to beat when it comes to manufacturing cars at a very low price, and even China is taking note. In Xataka | Europe has been filled with Stellantis cars that are not selling. And Madrid and Zaragoza will pay the consequences

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