Verdeliss’s latest challenge reminds us that impossible challenges are huge business

Before we get into the matter, let me ask you an indiscreet question: What did you do between seven in the afternoon on Wednesday and the same time on Thursday? Most likely several things, including eating, sleeping, and stretching your legs. Of all of them Estefanía Unzu, better known by her alias ‘Verdeliss’he only did the last one. And in an unorthodox way. During 24 hours the influencer He dedicated himself to running on a treadmill installed behind a shop window in Madrid. It is the umpteenth proof of two trends that they walk run hand in hand: business and the fever generated by impossible challenges, a field that Verdeliss know well. What has happened? If in the last few hours you have stopped by the Decathlon store in Nuevos Ministerios (Orense Street, Madrid) it is quite likely that you have been surprised. On Wednesday the 25th at 7:01 p.m. in its window you could see a treadmill with a runner taking strides. At 2:00 a.m. the image was identical. And at 6:59 p.m. on Thursday the 26th, the same thing happened. The surprising thing is that during all that time (the 24 hours from 7:00 p.m. on Wednesday to 7:00 p.m. on Thursday) the person who ran on the treadmill was always the same: Verdeliss. His balance: 24 hours of walking and more than 250 km. Why did he do it? Advertising. The challenge is part of the campaign orchestrated by Decathlon to promote the sneakers Kipride Maxof Kiprunthe brand with which the French chain aspires to expand its space in the growing business athletics and amateur running. In fact, the company has been in charge of giving visibility to the Verdeliss challenge on its networks, with videos, photos, interviews with passers-by and of course to the influencer herselfwho before starting to run assured that his objective is to test his limits. The underlying purpose: to take advantage of the challenge to give notoriety to the new Decathlin sneakers and provide them with a place in a hypercompetitive market, in which large multinationals such as Adidas or Nike work in different price ranges and frequently launch promotions. Kiprin introduced the Kipride Max ago just a monthpromote them as daily training shoes “designed to offer the brand’s most cushioned and comfortable ride.” Why Verdeliss? Because of his public profile. Runners there are many. Influencers, too. Estefanía Unizo Ripoll (‘Verdeliss’) has however managed to gain notable fame. And it has done so with two ingredients: an unconventional profile and a commitment to extreme challenges like Decathlon. The influencer Navarre has 40 years, eight children and combines his love for extreme sports with his businesswoman facet and media figure (he reached go through Big Brother). Since he joined YouTube in 2008, his profile has also changed: from basically publishing family content he has turned towards extreme sports. If his name sounds familiar to you even if you don’t follow current events running maybe it’s because in 2025 he went for it World Marathon Challengea test that consists of seven marathons in seven days and different continents. And that is just one of the challenges he has conquered. Another is the national championship 100 km on the road. Why is it important? Because Decathlon’s challenge not only tells us about it. It also tells us a lot about the fever (and business) generated around impossible challenges. People like to explore (or see how others explore) physical limits, whether climbing skyscrapersjumping from heart attack distances either swimming and running enormous distances with hardly any breaks. Behind many of these initiatives there are sponsorships (also campaigns with a more or less solidarity approach) and above all a huge media exposure for those who star in them. Verdeliss, for example, adds some 1.6 million of followers on Instagram and others 2.1 million on YouTube. The organization of extreme events also opens a business avenue: without going any further, participating in the World Marathon Challenge requires paying tens of thousands of euros. With yesterday’s campaign, Decathlon manages to position itself in a hypercompetitive market and the influencer (beyond the promotional agreement itself) feeds her image as an athlete capable of conquering extraordinary challenges, traveling 255 km in 24 hours. In the background there is another debate: to what extent facing challenges like this pushes the body to its limits. In the past Unzu herself has recognized having done “savages” and who does not seek to be “exemplary.” In fact, he even warns his followers: “Don’t do this in your house.” Images |Decathlon (IG) and Verdeliss In Xataka | The Winter Olympics leave Italy with a debt of 7.8 million dollars. Not to organize them, to win them

The name China does not appear, everything else reminds us of Beijing

By 2025, countries like Finland, Sweden and Lithuania had published guides for its population focused on concern about a possible war with Russia. In Taiwan they have gone a little further if possible. The nation has decided to publicly assume something that until a few years ago was avoided even being mentioned: that the military threat from China is no longer a remote hypothesis, but rather a daily pressure that forces to prepare to the entire population to stages. And they have done so without naming Beijing at any time. A manual for an island. The guide has a “trap”, since there are scenarios that range from natural disasters to a coordinated invasion by land, sea, air and cyberspace. That said, it is the first time that the Government sends a security manual to every home in the country (23 million inhabitants), an unprecedented gesture that reveals both the seriousness of the strategic situation and the political determination to show that civil society will not be a weak link in the event of conflict. The guide, redesigned to be understandable for any citizen, combines practical instructions, technological warnings, psychological guidelines and a central idea that structures the entire message: the defense of Taiwan depends on each person knowing what to do from the first minute of a crisis. Prepare at home. The manual starts from a basic principle: In a real crisis, public infrastructure may be disrupted and initial survival will depend on each family’s ability to be self-sufficient for at least a week. The guide explains how to evaluate the logistical needs of the home, from dry food, water and medicines to batteries, radios, hygienic materials and basic utensils for cooking without electricity. It is requested to maintain a “revolving stock”consuming and replenishing so that reserves are never lacking. It also introduces the need for consider vulnerable people (seniors, babies, dependents) and to always have chargers, cash, copies of documents and alternative means of communication in case the internet or mobile phones are sabotaged. Emergency luggage. The heart of the manual is the go-bag preparationa kit that should be able to be picked up and carried in seconds if the situation forces you to leave home. It includes water, ready-to-eat food, basic first aid kit, clothing for rain and cold, flashlight, radio, chargers, documents, simple tools and paper maps. This section insists that the population must internalize the logic of immediate mobilityunderstanding that in the first moments of a crisis, speed can be the difference between being trapped or reaching a safe point. Threat scenarios. One of the most striking new features is the explicit enumeration of hostile scenariosall of them based on patterns already observed in Chinese military exercises or on forms of coercion that Taipei identifies as part of a sustained hybrid war. They include the cable sabotage submarines, maritime blockades disguised as inspections, the creation of false no-fly zones, intrusive drones over Taiwanese space, disinformation campaigns, cyberattacks and the possibility that enemy forces try to infiltrate or simulate identities to confuse the population. The manual warns that, in such an environment, distinguish allies and enemies can be difficult, so the rule is simple: stay away from any detected military activity and do not broadcast images that could reveal Taiwanese defensive movements. Taiwanese army training How to act during bombings. The document also pragmatically details how survive an air raid If there is no time to reach underground shelter: move away from windows and walls, lie down on the ground, cover your head and open your mouth slightly to cushion the impact of the shock wave. For those who are on the street, we insist on adopting a protective position and facing the opposite direction to the explosion. The manual, in addition, updates evacuation routeshelp points and location of shelters, and highlights the importance of establishing three previously agreed upon family meeting places to avoid the fragmentation of groups in the midst of chaos. The psychological dimension. Another essential part is emotional management. It is encouraged to reduce exposure to irrelevant news to avoid saturation, to maintain rest and eating routines, and to talk openly about fear as a way to prevent it from growing uncontrollably. In the case of children, the guide recommends including them in the preparation of go-bags, explain to them what is happening with appropriate language and teach them to identify fake news, a threat that Taiwan suffers every day as part of the information harassment from abroad. Cybersecurity and technology. The manual dedicates an entire section to warning about the risks of using applications and technological devices linked to Chinese companies. The guide points out platforms such as TikTok, WeChat, RedNote or AI tools such as DeepSeek, and remembers that certain devices with cameras can be vectors for data collection. The instruction is clear: reduce its use, deactivate sensitive functions and be wary of any anomalous behavior in electronic equipment. Civic offensive. If you also want, the most relevant thing about this massive deployment is not only its content, but its strategic significance: Taiwan wants to show Beijing that its society is not passive or fragile, that it knows what to do and that the human, social and political cost of an invasion would not be low. The campaign, which will distribute more than 11 million of copies, seeks to reinforce the idea that the defense of the island does not depend solely on its army, but also on a prepared, conscious and coordinated civil fabric. The political message is explicit: the Taiwanese resistance does not expect a “D-Day”, possibly because it already lives under daily threat, but is willing to assume the consequences of defending itself if that day arrives. Image | 總統府, 總統府 In Xataka | Communist countries have a very long tradition of military purges. And China is joining it In Xataka | A phrase from Japan has put Pacific peace in suspense. China’s response has been to launch its drones and warships

Europe and Japan advance unstoppable towards nuclear fusion. His last achievement reminds us why we don’t have it yet

The experimental reactor of nuclear fusion JT-60SA resides in Naka, a small city not very far from Tokyo (Japan). Its construction began in January 2013, but did not do it from scratch; He did it taking as a starting point the JT-60 reactor, his precursor, a machine that came into operation in 1985 and that for more than three decades has reached very important milestones in the field of merger energy. The JT-60SA assembly ended at the beginning of 2020, and since the end of 2023 it is ready to start The first tests with plasma. This machine is a device Tokamak that like jet and The future iter It resorts to the magnetic confinement of the ionized plasma that contains the deuterium and tritium nuclei to trigger nuclear fusion reactions. Whatever this machine is titanic. Colossal. In fact, it has a height of 15.4 meters and a diameter of 13.7 meters. However, the most shocking are the “specifications” that allow us to train an idea about their performance. And it is able to confine a plasma with a volume of 130 m³, as well as to generate a 2,25 teslas toroidal magnetic field and hold a current inside the plasma of 5.5 mA (5.5 million amps). These figures are shocking, and presumably when Iter is ready to start the first tests with plasma their figures will be even more impressive. Of course, during the next months already measure that the reactor JT60-SA deliver its first results we will develop with great detail. JT-60SA already has one of the most advanced diagnostic systems that exist On April 22, the latest components needed by Japanese and European engineers who work in the reactor to assemble the Thomson dispersion diagnostic system arrived at the JT-60SA facilities. Every time the researchers operating this very complex machine carry out an experiment with it need to know with the maximum possible precision the temperature and density of the plasma electrons. The components of the Thomson Dispersion Measurement Team have been designed and manufactured in Italy, Romania and Japan The main problem they face is that it is not possible to obtain this data taking direct measures. In order for the merger of the deuterium and tritium nuclei to take place, it is necessary that the plasma that contains them a temperature of At least 150 million degrees Celsiusand any sensor that contacts him at this temperature will not survive. This is the reason why the engineers of the JT-60SA reactor have been forced to set up an extraordinarily sophisticated diagnostic system. The components of the Thomson dispersion measurement team have been designed and manufactured in Italy, Romania and Japan. Broadly speaking, this ingenuity manages to measure the temperature and density of plasma electrons analyzing the light that emits with a high -power laser beam dispersed, precisely, by the plasma electrons themselves. Somehow the interaction between the laser and plasma is what allows engineers indirectly calculating temperature and density. The JT-60SA reactor will have two diagnostic systems of Thomson’s dispersion. The nucleus has been developed in Japan, and the edge of the plasma has been devised in Europe. Both are currently being installed, and, if everything goes well, this machine will have in a few months one of the diagnostic and measurement equipment more advanced that exist. The nuclear fusion no longer raises any challenge from the point of view of fundamental physics. If we still have no commercial fusion energy reactors, it is due to the fact that this technology still requires solving several challenges in the field of engineering. The tuning of this diagnostic system was one of them. Image | QST More information | Eurofusion In Xataka | The Jet reactor has successfully completed its final tests with deuterium and tritium. It is a crucial milestone for nuclear fusion

Apple and its apparent indifference to the AI ​​revolution reminds us of one thing: the Blackberry fall

Everyone is talking about artificial intelligence, and everyone is turning not to lose that train. Well, everyone doesn’t. Apple seems not to be especially interested in AI nor is it overlapping like the rest of its rivals. The question is whether that can be your definitive conviction. Wwdc sin (barely) ia. Last week the Microsoft Build and Google I/O conferences were held. In both the focus for AI was absolute. On June 9 Apple will celebrate its WWDC, and All rumors They point out that there will be hardly any news in Apple’s proposals. Instead, the company is expected to talk about the redesign of its operating systems, a project with a “Solarium” code name. Apple keeps losing trains. Apple’s apparent indifference attitude with the field of artificial intelligence is undoubtedly surprising. It is one of the most important technological companies in the world, but still does not react as one would expect from it and Keep losing trains. While the competition reacted quickly developing its own models or reaching agreements and investments with startups such as OpenAi, Apple still did not pay special attention, at least for the gallery. And what he has is disappointing. The company already dedicates thousands of millions of dollars to catch up, but when he finally presented his platform Apple Intelligence The result turned out to be disappointing. Very limited and strenuously slowly In its deployment, caution It is starting to take its toll. Not economically, but reputationally. It is not that this disappointment is pending among external analysts: it is that Even their own employees believe that Apple is behind In ia. The disaster Siri. We have seen it especially with Siri, a voice assistant who was supposed to win many integers thanks to AI but still in the development phase. The promises they made last year have not been fulfilled, and recognized analysts such as John Gruber described the conceptual videos that Apple used as “shit.” Siri’s delay, already confirmed by Appleis the definitive proof that the company is in a worrying situation in this segment. Source: Sherwood News. Remembering Blackberry. When we talk about the reputational crisis From Apple we already made an increasingly striking analogy: that of Blackberry. The company, which dominated the world of mobility with Nokia in the first decade of the 2000s, did not react to the announcement of the iPhone. He was surprisingly indifferent, and the curious thing is that the impact of the iPhone took to notice. In fact, Blackberry sales continued to grow and reached its peak in 2011. From that moment on, fallen into dive. Today the company is a shadow of what it was. Apple annual income. Has the company touched roof? Source: Backlinko. Apple is doing very well (for now). On paper things are going very well for Apple. The company has not seemed to notice the impact of the arrival of Chatgpt, and global sales continue to go up. There is signs of concern, because its star product, the iPhone, It seems to have touched roof. Now in fact the growth is much more modest (2% in 2024) and its Silent transformationalthough effective, seems to confirm that Apple is unable to innovate. Even they have made it clear that They no longer look for the next iPhone. The disruptions, it seems, are overvalued. Apple lives in the past. But as they point out In BloombergApple is living in a “legacy” world, depending on products and services that work it, but do not seem to look at the future. The agreement between Jony Ive and Sam Altman to develop an AI hardware product is another sign that may worry: the company that previously excited and which we expected a disruption was Apple. Now we see others like OpenAi or Google. An increasingly criticized tim cook. That apparent inability to react is making Tim Cook’s succession seem to press. In The Wall Street Journal summary The situation of the Apple CEO, to which the problems accumulate and that continues to focus its strategy on the inertia of the iPhone. But that inertia is not eternal: Eddy Cue, senior executive of the company, testified in the US judicial case against Apple this month and said something unique: “You may not need an iPhone within 10 years, although it sounds like madness.” An opportunity. Apple has been presuming for its commitment to privacy for years, and that was precisely the clear Apple Intelligence approach when they presented it. His promise was that of a more private AI, which we could also execute partially – without need of the cloud – and that would still be as capable as the rest. At the moment, Apple Intelligence benefits are far from competitors, but if Apple manages to catch up at the capacity of their AI and also manage to maintain their privacy promise will have something that competitors in effect do not have. Or two. But we are talking about Apple, a famous company to be late for the revolutions and then win. It should not be ruled out of course in the AI ​​segment, but there may also be new options in the field of hardware. That’s where The connected glasses They can be another accessory Very interesting For a firm that is expected to reinforce its “iPhone ecosystem” with this wearable, and the latest data They point to it. In Xataka | The succession of Tim Cook (I): This is the legacy that Apple’s CEO will leave

Thousands of Spaniards live in a city and are registered in another. The BOE reminds them that they risk something: fines

Maybe you know someone who is in that situation. Or maybe you are (or have you been) yourself. One day you move to another city for whatever reason (work, love, family or simply because you feel like discharge In his register. You are still registered in your previous municipality because your parents may live there or you have a house. After all there is nothing wrong with it, right? LAW AND BOE They remind us That is not quite like that. Moreover, remain registered in a different town to that in which you live can lead to a fine of 150 euros. Tell me where you live … And I will tell you in which town hall you must be registered. Throughout the last weeks it is likely that You have seen Some information On the subject, articles In those talk about the obligation that each of us have of being registered in the municipality in which we currently reside (and not another, such as our parents or where we had our last work) and warns the fines it can lead to Failure to comply with that duty. Actually both one thing and another, the obligation of the registration and the sanctions to breach it, have little again. Start from rules dating from 80s and 90. Although it is true that the BOE reminds us with a certain periodicity. For example, he did In October 2024in a decree of the government on procedures in consular offices. Also The INE or the municipalities themselves They emphasize it. And what does legislation say? He Royal Decree 1690/1986It is clear about it. In article 56, remember that all people who change residence within Spain must request the decline in the City Council and discharge as a resident in the new town to which they move. In the case of minors that demand falls on parents or guardians. The Law 4/1996 On local regime bases it is also resounding. “Every person living in Spain is obliged to register in the register of the municipality in which he regularly resides,” he collects in his article 15. And if there were doubts about what to do in the case of people who alternate residence, the regulations of the late 90s Precise: “Whoever lives in several municipalities must register only in which he lives for a longer time.” Clear and precise. After registering in the register of his new town, that person will officially become “neighbor of the municipality” in the eyes of the administration. Notices for clueless. To be aware of the obligation, it is not necessary to dust off the regulations of the late last century. The State itself is dedicated to remembering it. And through different ways. The clearest is the BOE, which cites that duty of citizens in some of their publications. Just four months ago the Ministry of Presidency did for example in the development of A decree on consular records, in which the law of the 80s recalls and that “every person living in Spain” must be recorded in the register of the municipality in which “usually” resides. Town Halls. The BOE is not the only one to update our obligations. The INE dedicates A broad article to the subject, in which they also include issues as whether or not to notify the removals within the same municipality, and the municipalities themselves are responsible for commenting on their official websites. In A section entitled ‘Most frequent questions about how to register in the register ‘the Madrid town hall is didactic. “Can I be registered in a place other than the one who resides? Every person living in Spain is obliged to register in the register of the municipality where he usually resides (…) on the other hand, the usual domicile in the municipality is one of the data that with a mandatory nature they must appear in the register. The City Council requires. And yes, the ‘no’ in capital letters is his. Vigo’s also remembers that demand On its official website. And what happens if I do not? That you expose yourself to a sanction. One that can actually reach 150 euros, although that will depend on the characteristics of each case. He Royal Decree 1690/1986 collects (article 87) that “the refusal to complete the patron registration sheets, the lack of signature of these, the omissions or falsehoods” can lead the mayor to apply sanctions adjusting to article 59 of the Decree 781/1986. In general, anyone who breaches their obligations with registration. And what does that article contemplate? Simple. It details the fork of sanctions that each town hall can impose on those who fail to comply with its obligations with the register. The document He still speaks of pesetas, but the change to euros is simple. In the case of the consistories of between 5,000 and 20,000 inhabitants, it foresees penalties of up to 30 euros; in those between 20,001 and 50,000 the sanction rises to 60 euros; Those who have between 50,001 and 500,000 residents can raise the fine to 90 euros; And the largest, those cities that exceed half a million neighbors, the punishment for not complying with legal obligations rises to 150. A key document. It may seem exaggerated, but the register is more than a simple administrative record or a tool for demographic studies. The Ministry of Presidency in Another Royal Decreein which he underlined the “great importance” of local censuses. In fact, it is essential to opt “with all guarantees” to certain public services or votes in the City Council in which each one resides. Having more or less population also directly affects the consistories in such relevant aspects as resources and expenses. INEAF Precise In addition, not being properly registered can respond to more than a mistake. The entity recalls the “illicit region”, with a fraudulent character, with which it seeks to have access to certain financial aid, municipal services (a school, for example) or tax benefits. Precisely to avoid it, the regulations … Read more

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