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Temu already shows the extra cost of the products in the US for tariffs and no, China is not paying as Trump said

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Donald Trump defended his tariff plan during the presidential campaign with overwhelming phrases that they were among their followers: “It is not a middle class tax. It is a tax to another country” or “it will not cost you, it will cost another country.” The message was clear: Americans would not pay the price of their commercial war. And after his victory and arrival at the White House, that speech remained. Reality, however, is being quite different. The tariff war has already begins to move directly to the prices paid by Americans. And one of the most visible cases is that of Temu. The Chinese electronic commerce platform, which had earned a hole among the most popular applications in the country for its very low prices, has begun to apply “Import positions”Which exceed in some cases 100% of the original value of the product. Pay for the same. A concrete example helps to understand to what extent the situation has changed. According to NBC dataa pack of three sports shorts for men, which was offered for $ 23.61 with free shipping from China, ends up costing $ 56.36 once applied 32.75 dollars of import surcharge. That is, the customer pays more on tariffs than for the product itself. Bloomberg was a step further and analyzed the 14 most popular articles sent from China. The result was clear: in all cases, import taxes applied in the United States were higher than the original price of products. Temu begins to warn. Given this new reality, the platform has incorporated informative messages to alert users before finishing their purchases. “Imported articles to the United States may be subject to import positions. These charges cover all customs processes and costs, including tariffs paid to the authorities in your name,” can be read on their website. The ‘local warehouse’ label wins prominence. In response to the price increase, Temu has begun to boost the products that are already stored within the US territory. The company groups them under a specific category: “Local warehouse”. Although many of these articles are also manufactured in China, the fact that they are physically in the United States exempts them from new customs charges. Of course, this advantage has its nuances. As NBC itself has verified, some of these products marked as premises have higher prices than before, despite not being subject to surcharges. In other words, dodging the tariff does not guarantee finding a bargain. The context has changed, and that is also noticed in the local stock. The domino effect of tariffs. The price increase comes after a series of decisions that have completely changed the rules of the game. At the beginning of the month, the Trump administration raised up to 145% Tariffs at certain imports from China. Besides, has announced That as of May 2 will eliminate the exemption known as “de minimis”, which allowed most packages with less than $ 800 to enter the United States without paying taxes. Temu, between success and uncertainty. Since his arrival in the United States in 2022, Temu has conquered millions of users with a simple formula: ridiculous prices in clothing, technology and household items. Although the shipping times were long, many consumers were willing to wait if that meant paying less. That strategy, however, staggers now that the costs are rising and the tax advantage disappears. Complaints flood forums. Reddit has become one of the thermometers of discontent. Temu users Share screenshots of its shopping baskets to show the new prices, visibly inflated by import positions. Many express their frustration And they question if it will remain worth buying on the platform. Change seems to be caught by many by surprise. One of the shared captures in Reddit An increasingly uncertain commercial future. Today it is not clear how long the current tariff barriers will remain. China has responded by raising its own tariffs on certain American products Up to 125%and has described “joke” the possibility of continuing to climb. The tension not only affects companies, but also consumers who, little by little, see how the cheapest options are exhausted. For now, the products stored locally would be offering some respite. But if the situation continues, stocks could be exhausted and consumers would end up having to resort to more expensive articles, directly affected by new tariffs. The White House points to Amazon. In the midst of this pressure climate, the White House spokeswoman, Karoline Leavitt, accused the giant of electronic commerce to be “hostile and political.” The reason? An article by PunchBowl News suggested that Amazon was exploring the possibility of showing the exact cost of tariffs at the price of their products. The answer soon arrived: Amazon clarified that this idea was only considered for a specific section of its website, Amazon Haul, which competes directly with Temu, and that it was never contemplated for the main page. Showing tariffs can be seen as a challenge. The idea of ​​detailing these costs is not less: it would allow users to clearly see that, contrary to what Trump stated, the economic impact is falling on them. A warning for all players in the sector. The message to Amazon can also be understood as a signal to other electronic commerce companies. Explicit explicitly the impact of tariff policies could be interpreted as an uncomfortable political position for the White House. Images | Freepik | Theme | The White House In Xataka | Chinese companies have found a “shortcut” to dodge US tariffs: re -estate in South Korea

Some of its products are already more expensive in the US

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The tariff war between the United States and China has only intensified. The taxes already exceed 100%marking one of the most tense moments in the commercial relationship between both powers. Meanwhile, Washington has reached temporary relief with other countries with which it maintains agreements, provisionally suspending the so -called “reciprocal tariffs”although maintaining a base tariff of 10%. But beyond geopolitical tensions, what many wonder is whether this will end up being noticed in what we pay for certain products. To what extent will our day to day affect? In the United States, the response begins to be evident: the prices of technological accessories are rising. And the focus is not in minor brands, but in well -known catalogs such as Logitech and Anker, where the first adjustments are already visible. More expensive mice. Media like The Verge or 9to5Mac have collected An analysis of the YouTube channel Cameron Dougherty Techthat alerts about ups to 25% in some Logitech accessories. Not all products have suffered adjustments, but there are striking cases: the MX Master 3S has gone from 89.99 to $ 119.99. There are also changes in keyboards such as Pro X Tkl, which now costs $ 219.99 compared to 199.99 of its launch. Not all prices have risen. Some models, such as the MX ERGO or the G703 Games mouse, maintain their current price in the United States. In fact, there have also been slight declines, as in the case of the Pro X Superlight, which has gone from $ 159.99 to $ 149.99. These decline adjustments are not unusual: they are usually applied to more time products in the market or complete ranges that are close to a renewal. Portable loaders and batteries also rise. According to ReutersAnker has adjusted the price of part of its catalog in the United States in recent weeks, after the entry into force of the new tariffs. The agency cites Smartscout data, which indicates that approximately a fifth of the Chinese company products have remarked. In total, we talk about 127 accessories that are now more expensive. For example, the Power Bank’s Anker laptop portable battery has gone from $ 88 to $ 110. The Anker Prime Docking Station has also risen, which now costs $ 270 compared to the original 250. These prices correspond to the time of publishing this article and, as usual in the Anker catalog, they can frequently fluctuate due to active promotions. Even so, Smartscout warns of a “concerted effort” to raise prices in a sustained way. And in Spain, what is happening? If we look at the aforementioned brands, it does not seem that prices are raising prices in the Spanish market. He Logitech MX Master 3Sfor example, maintains its launch price in 135 euros on the official website, Although it is easy to find it something cheaper on platforms like Amazon. The same goes for the logitech pro x tkl keyboard, which has dropped from the initial 239 euros to 199 eurosalways talking about prices at the official website. In the case of Anker, we have reviewed several products for sale in Europe Through its website and, Between November 2024 and April 2025in general, no increases have been detected. A situation that contrasts with what is happening in the United States. The impact on Europe is still to be seen. The tariff situation remains in motion and short -term changes are not ruled out. The barriers that are raising the United States and China threaten to destabilize a global trade That, until now, it had worked with relative fluency. That tension could end up affecting supply chains and, with it, at the prices we also pay in Europe. For now, there are no clear signs in Logitech or Anker catalogs, but uncertainty is already on the table. Images | Đào hiếu | Mika Baumeister In Xataka | Before panic for US tariffs there are technological ones doing something uncommon: product collection In Xataka | The US tariffs are a weapon of mass destruction in the Tech industry. Except for Chinese mobiles

Price increases on all products

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The penultimate week of April seemed to start with some more calm in relation to the Commercial War Between the United States and China. Nothing is further from reality. DHL Express has announced A temporary suspension of all shipments of more than $ 800 to US consumers (whatever the country from which it is sent). It is the Geopolitical context Perfect for a plan that two of the great Chinese giants of electronic commerce, Shein and Temu, materialize a plan they had before even the entry into force of the tariffs: up the price. DHL suspend shipments. DHL will suspend all deliveries worth more than $ 800 in the United States from Monday and “until new notice.” According to the company, the change in its deliveries policy responds to much more strict customs controls. Although the measure arrives in full context of commercial war and tariff changes, the end of the exception of the “minimis” carries Since the beginning of the year, and giants like Shein and Temu prepared to move card. The “minimis”. MINI What? That DHL has suspended shipments according to this concrete figure is not something arbitrary. For years, trade between China and the United States has benefited from an exception coined to the Latin term “minimis”. This expression refers to all those packages with a value below $ 800. This type of low -cost parcels could enter the United States free of taxes, a mechanism that platforms such as Temu or Shein have been taking advantage of for years to offer especially low prices on their platforms. The position of Shein and Temu. The new Trump measurement package ends the minimis, closing the legal back door that both companies used. Both Shein and Temu have sent a statement to their users with a practically identical message: Prices will rise. “Due to recent changes in global trade standards and rates, our operating expenses have risen. To continue offering the products that you love without compromising quality, we will make a price adjustment as of April 25, 2025. Until April 25, prices will remain the same, so you can buy today at today’s rates. We have replaced existers and we are ready to ensure that your orders come without problems during this time. We are doing everything possible to maintain low prices and minimize the impact on you. Our team is working very hard to improve efficiency and stay faithful to our mission: make fashion accessible to all. “ May 2. Both Temu and Shein will raise prices as of April 25, but the key date at the legal level is May 2. This is the day in which the exemption of customs rights (minimis) is eliminated for shipments worth less than $ 800. If this is added to this that every product imported from China is subject to a tariff of more than 100%, the price increase was simply inevitable. What can we expect outside the United States. Although Shein and Temu are going to be especially beaten in the United States, we can expect a direct impact (to a lesser extent, yes) worldwide. Global operating costs will cause a generalized increase in logistics costsand it is not ruled out to compensate for this possible reduction in margins and sales in the United States through increases in the rest of markets. Image | Daniel Torok In Xataka | Before panic for US tariffs there are technological ones doing something uncommon: product collection

The US tariffs threaten the massive arrival of ridiculously cheap Chinese products. Europe has a plan

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First was the United Kingdom Prime Minister Keir Stamer, which made clear The posture of the nation in front of the tariff war. China was more ally than enemy against the turbulence of the global market. Then It was Pedro SánchezPresident of Spain, the one that manifested in the same line. Somehow, both leaders showed that, in the commercial war, there are different interpretations In Europe, and that happens while a word next to China, which will test the regulations of the old continent: dumping. The challenge after tariffs. For years, Europe has seen in China a formidable economic competitor, but many media such as The New York Times They have begun to slide a fear of the escalation of commercial tensions between Beijing and Washington, and how it can transform that challenge into A threat potentially destabilizing for the continent. As? The imposition of Extraordinary tariffs On the part of Trump has raised a commercial wall that prevents Chinese exports from addressing its traditional market, which has lit alarms in Brussels due to the possibility that an avalanche of subsidized products, from electric vehicles to industrial steel, be redir massively to Europe. With key industries such as those of France, Germany or Italy already in a vulnerable situation, the fear is that the so -called dumping (the practice of selling below the cost to eliminate local competition) intensifies until eroding the foundations of European production. Of course, it does not have to be so, and Europe has “weapons” to avoid it. Diplomatic balancing. One thing does seem true. The European bloc is caught between two fires: on the one hand, the pressures of American protectionism and, on the other, the need to contain the Chinese overproduction without triggering an open conflict. The president of the European Commission, Ursula von der Leyen, has tried articulate an answer that combines firmness with pragmatism: he has promised to “closely monitor” the Chinese merchandise flowhas created a working group to detect dumping practices and has warned that Europe “cannot absorb excess global capacity.” Her messidated position was applauded by analysts, who consider her the best way to avoid an economic disaster. However, The Times explained that the unit of the continent can begin to show cracks in the face of the magnitude of the problem. Here are the words we commented at the beginning of leaders like Sánchez or Starmer betting on a greater approach to China as a shield in the face of the turbulence of the global market, while other EU members cry out for a more energetic defense of the European industrial fabric. Europe has a plan. The truth is that, in the face of the catastrophic image that has been warned in many media, for years the European Union has adopted a rigorous regulatory approach to contain the massive entry of Chinese products in your market. As? Through A combination of tariff measures, technical controls and non -tariff barriers that act as effective filters against dumping and unfair competition. Among the most outstanding tools are Antidumping research carried out by the European Commission, which have resulted in more than 100 current measures against Chinese products, covering from stainless steel to electric bicycles. In addition, the Rasff system (Fast food and feed alert network) constantly monitor the entry of non -compliant products with European quality and safety standards, blocking dozens of shipments every year. And the reach. To this is added the strict compliance with the regulation called Like Reachwhich requires any well imported good to register and evaluate its chemical substances, a firewall that prevents numerous Chinese industrial products from freely accessing the community market. Thanks to this normative network and its ability to activate ex officio investigations, the EU not only responds to concrete threats, but can also proactively dissuade the entry of goods that They do not meet the standards Europeans, configuring a legal wall that, until now, has effectively mitigated the wave of Asian overproduction. An asymmetric relationship. That said, and beyond the immediate context, the bottom of the problem may lies in an unbalanced commercial relationship. The Times told that Europe has accumulated a record deficit with China, one that in 2023 reached the 332,000 million dollarsfed by state subsidies that distort the market and by regulatory barriers that hinder the access of European companies to the Chinese market. Plus: the European Commission already has classified China as a “systemic rival” And bilateral relations have cooled in recent years, especially after Beijing support to Moscow during the invasion of Ukraine. European commissioners have expressed directly Your concern During recent diplomatic visits to China, demanding more equitable conditions and voluntary restrictions on exports of subsidized goods. Opportunistic messages and alliances. Despite these disagreements, China has intensified its Diplomatic offensive and media to present themselves as a strategic partner of Europe against chaos generated by Washington. From sponsored articles In influential media of Brussels until Official Communities That omit real tensions, Beijing tries to cultivate an image of stability and collaboration. In parallel, he has accepted Resume negotiations With the EU around European tariffs to Chinese electric vehicles, while minimizing disagreements. Meanwhile, European spokesmen respond cautiousspeaking of “reviews” or “continuation of conversations”, without offering clear adhesion or a firm rejection. An ambiguity that reflects not only the complexity of the situation, but also, perhaps, the fragility of a common strategy within the block. A crucial summer. So things, and with a photo that only points to A fear If we rely on European events and norms, the immediate future of European commercial policy could play a key game in the coming months. One is scheduled UE-China Summit For the second half of July, a meeting in which both blocks will try to soften friction before the impact of US tariffs is translated into an overestrial crisis in the European market. At the moment, the EU seems to have adopted a containment strategy: to endure the pull, maintain the balance between firmness and flexibility, and prevent the … Read more

promises to manufacture up to half a billion dollars in AI products in the US

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Nvidia has announced an ambitious plan to manufacture artificial intelligence infrastructure (AI) in the United States by value of up to 500,000 million dollars during the next four years. The initiative includes the production of Blackwell Chips in Phoenix (Arizona), as well as new plants dedicated to assembling their AI superorders in Texas. The company will also have facilities in Houston and Dallas. It provides that mass production in plants take off within between 12 and 15 months. Now, the announcement arrives at a delicate time, marked by the commercial war promoted by the administration of Donald Trump that, Despite a temporary exemptionmaintains the focus on semiconductors. Factories in the US, foreign experience. Although Nvidia has not detailed what models of Blackwell chips or AI systems will be involved, it has confirmed with who will carry out this industrial expansion. The company will support weight partners such as TSMC, Foxconn and Spil, three Taiwanese giants, in addition to the American Wistron. Behind this international collaboration is the model Fables that follows Nvidia. The company designs its chips, but does not have its own manufacturing plants. To do this, he trusts specialized manufacturers such as TSMC, a formula that also use other heavyweights of the industry such as AMD, Qualcomm or MediaTek. But after the announcement underlies an uncomfortable reality, especially for the aspirations of technological self -sufficiency pursued by the United States. Large companies in the sector, such as NVIDIA or Apple, continue to depend largely on the production capacity and foreign expertise for the production of most of its products. Taiwanese firms land in the US. Match the level of technological sophistication offered by Taiwan remains a distant goal. Giving up that capacity simply is not a viable option. The alternative, As already begun to glimpse with the Chips Law promoted by the Biden Administrationgoes to attract factories to the US territory. But the deployment has not been simple. TSMC has faced delays due to the difficulty of finding workers willing to assume their demanding work culture. According to Fortunethe 12 -hour days and weekend shifts did not fit the American model, and caused internal tensions and high staff rotation. The plants begin to take off. After months of delays, the first TSMC factory in Arizona has started producing chips for Apple and AMD using the N4 node (5 Nm). It is not its most advanced technology, but marks an important step. The second plant, scheduled for 2028, will work with nodes of 3 Nm and 2 Nm. In the case of Nvidia, the company has confirmed that the production of its Blackwell chips has already begun at the TSMC facilities in Arizona. What is not entirely clear is at what exact point the process is located or if the final packaging is being carried out in the United States or continues depending on shipments to Taiwan. As A ASML points outthere are several processes involved in chips production. Let’s see them in general: Deposition: It starts from an ultrapuro silicon wafer on which very thin layers of different materials are added. These layers form the base of the chip. Fotor resistant coating: The wafer is covered with a photosensitive material that reacts to light and allows to transfer the design of the circuit. Lithography: Ultraviolet light on the resist To draw the chip pattern. This phase defines the size of transistors. Recorded: The exposed areas of the resist To mark the pattern on the wafer. It can be done with gases (dry) or with chemicals (wet). Ionic implantation: The wafer with ions is bombarded to modify its conductivity and form the transistors. Packaging: Chips are cut, place on a substrate with connections and encapsulate with a cover that protects them and helps to dissipate heat. Waiting for advances. Analysts cited by Reuters point that “it is unlikely that Nvidia had transferred its production to the United States of not being for the pressure of the Trump administration.” They add, however, that the announced figure could be an exaggeration, and compare the maneuver as the one performed by Apple when it promised to invest half a billion dollars in the country. Images | Nvidia In Xataka | After strictly regulating AI, the European Union has identified a problem: it has been too European Union

Tariffs pose price increases in all types of products. Digital services are not going to escape

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On January 20, 2025 there were five very special guests to Donald Trump’s investiture ceremony. Were nothing less That Mark Zuckerberg, Jeff Bezos, Sundar Pichai, Elon Musk and Tim Cook, the CEO or founders of five of the most important technology companies on the planet. Then things happened. Billionaire losses. Three months later the companies of these five leaders have lost 1.26 billion dollars, An absolutely colossal figure. Donald Trump tariff All products that we buy and consume They rise appreciable. The services are not safe. However, what will happen to digital services? Taking into account that they are intangible, almost ethereal products, one might think that they will be safe from those increases, but we fear that there will also be important increases in these services. Infrastructure after service. The reason is clear: to provide these services services make use of data centersservers and components that will end up more. And if maintaining and providing these services costs companies more, it is logical to think that this cost increase will end up impacting users and customers. Subscriptions more expensive than ever. Thus, it seems that we will end up paying (even) more for being able to use Netflix, Spotify, Microsoft 365 or, of course, our subscription to Chatgpt Plus. Here the dominoes will fall everywhere, and it is expected that the digital services that users and companies use daily rise. We will buy less (and less imported products). As they point out In The New York Timesthere are outstanding examples such as internet payment intermediaries and of course electronic commerce platforms such as Amazon. If, for example, in the US, fewer people buy products imported from abroad – because tariffs will make them much more expensive – both Amazon itself and payment processing entities such as banks or services such as Paypall will suffer the consequences. And the EU prepares tariffs for those services. One of the possible EU responses to the tariffs Trump has announced for member countries (20%, without differentiating by country) is that of impose tariffs to services exports by the Big Tech. China exports goods, but USA exports services. The United States is the largest digital services exporter in the world. According to the analyst Jerry Ar P., in 2022 the United States exported digital services to Europe worth 187,000 million dollars, more than 25% of the total. Tariffs would clearly affect the US revenues due to these exports of digital services, and this consultant estimates that in 2022 these digital services represented 2.5% of the US GDP. Unpredictable collateral effects. The implementation of these tariffs on digital services raises notable consequences for the US economy and, of course, for global finances. North American technological ones who nourish these exports would be the clear victims, and there would also be a direct effect on their templates not only in that country, but globally. The market capitalization of these companies would probably also fall, triggering clearly clear effects in all types of areas, not only at the economic level but also at the diplomatic level. Image | Xataka with chatgpt In Xataka | The great technology built their empires in a connected world. Now that world is falling apart

Brussels Baraja tariffs of 10% and 25% to US products. The measure aims to take its toll on the European consumer

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We are attending a new climbing in the commercial war between Brussels and Washington. According to the EFE agencythe European Commission proposes to impose 10% and 25% tariffs to certain imported products from the United States. A proposal that, if progress, could have direct consequences for European consumers. The product list. Although the complete list of goods subject to the new tariffs proposed by the European Commission is not yet known, Bloomberg has had access to a document that includes dozens of categories. At the moment, there are two notable absences: digital services and whiskey. This is what appears on the list. Consumer and leisure goods: Appliances Motorcycles Recreation vessels Naipes Luxury products and others: Food products: Embutidos Corral birds and other agricultural products Personal and health care products: Industrial and Security Materials: Two possible tariffs. Bloomberg points out that most of the products included in the proposal would be subject to a 25%tariff, while a minority would face one of 10%. For now, it is not defined what percentage will apply to each category, so we will have to wait for the publication of the official document to know the details. Without bourbon on stage. As we point out, the final proposal does not include alcoholic beverages such as Bourbon whiskey, leaving out the 50% tariff that was initially shuffled. According to ReutersBrussels would have made this decision to avoid the 200% tariff to alcoholic beverages in the EU with which Trump threatened in case that measure went ahead. It is not yet official. 10% and 25% tariffs remain, for now, a proposal. Its public diffusion can be interpreted as a way of measuring the land in full commercial escalation. In any case, it is planned to be approved at the end of this week and enter into force on April 25. The collection, however, would begin in mid -May. View price increase. Tariffs, As explained by Tax Foundationthey function as taxes applied to imports. In practice, this additional cost is rarely assumed by companies: it ends up impacting directly on the consumer pocket. So if we are approved we will probably see products from the most expensive US. Images | European Parliament | The White House In Xataka | There is a clear winner with the 25% tariffs to the car: it is called byd and represents everything that China has to win

34% for all US products

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On April 2, 2025, the president of the United States, Donald Trump, announced the implementation of the “reciprocal tariffs” to regulate imports. Thus, the United States It imposes extraordinary tariffs ranging from 20% applied to the EU at 32% of Taiwan and up to 46% of Vietnam. But if there is a clear rival in this critical regular commercial war, it is China, to which Trump already “punished” with some tariffs of 34%. What has China done? Return exactly the same punishment to the US. China imposes tariffs of 34% to the US. China has announced which will impose additional tariffs of 34% to the imports that China makes of the United States. The measure is produced in response to the tariffs announced by Donald Trump this week. After yesterday’s announcement, the total taxes of the United States to their Chinese imports will approach 60%. These are some of the countries most affected by the tariffs announced by Donald Trump, and the value of imports of those countries/blocks in 2024 in billions of dollars. Source: CNN. Intimidation. From Beijing, they emphasize that “the United States actions do not conform to the rules of international trade, seriously undermine China’s legitimate rights and interests and are a typical example of unilateral intimidation.” Tit for tat. The reprisals that have occurred in China also threaten to occur throughout the planet. Canada has imposed 25% tariffs on American cars, for example, and the EU It has already indicated that prepares his answer “if the negotiations fail.” Black Friday for bags. Ibex 35, the most affected, falls 5.5% and other European bags are falling falls between 1 and 2%. While, The collapse of technological valueswhich had already been pronounced yesterday, it will aggravate even more. Before the opening of the markets “The Magnificent” fall between 4 and 6%. Sight recession. The analysts of the JPMorgan consultant do not stop reviewing their forecasts regarding the possibility that the United States enters recession this year, and right now They estimate it by 60%. Before Trump’s announcement on Wednesday that estimate was 40%. Unknown effects. This total commercial war initiated by the US raises colossal collateral efectos. As they point out In the countryone of them can be “the diversion of products that until now could be sold in the first world economy” and that Now they will look for other destinations like the EU. Urusla von Der Leyden, leader of the European Commission, already warned that they were going to analyze these effects “because we cannot absorb world overcapacity.” China imposes export control. As they point out In CNNChina He added 11 US companies to their “list of unreliable entities”, but its implementation of export controls For 16 US companies that will see the export of “dual use products” (civil and military), such as those that manufacture drones. These 16 companies are involved in aerospace industries (Hig Point AeroTechnologies or S3 Aerodefense, for example), Surveillance (Cyberlux), Military Logistics (Cubic Corporation) or advanced manufacturing (Textore). These measures are probably a retaliation against vetoes to exports from Chinese companies Like Huawei or Dji. China argues that these US companies “can endanger China’s national interests and security.” Also They have been added export controls For seven rare earth types. Margin to negotiate. The US tariffs are activated on April 9, while China has indicated that its taxes will be activated a day later, on April 10. They leave a small margin for potential negotiation. Trump delayed the application of tariffs to Mexico and Canadabut finally activated them in early March. In Xataka | Nike is caught in a perfect storm: the new US tariffs are his last lunge

The true crown jewel in Apple is not its products, but its credibility. And they just torpedo her

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In the summer of 2008 Apple made a great launch, one colossal and one that was one of the greatest disasters in its history. You probably remember the first two (the iPhone 3G and, above all, the App Store), but perhaps not what was that disaster. It is normal: they got us almost forgotten about that. That disaster was mobilemethe email platform that sought to compete with Exchange or with the Blackberry systems. However, its operation was An absolute disasterwith service drops and unexpected charges to user credit cards. So terrible was what David Pogue, an known editor of The New York Times, changed the name to Mobilemess (playing with “Mess”, “mess” in English “). Two years later Mobileme was kaput. It was something later when we knew how that disaster was managed internally. In 2011 Fortune published an article in which they precisely told how shortly after the launch, Steve Jobs called the Mobileme team to a meeting: “According to a participant in the meeting, Jobs entered dressed with his characteristic black neck jersey and blue jeans, gathered his hands and asked a simple question: “Can anyone tell me what Mobileme is supposed to do?” After receiving a satisfactory response, he continued: “And why don’t you do it?”. During the next half hour, Jobs rebuked the group. “You have stained Apple’s reputation,” he told them. “You should hate them for having disappointed you mutually.” Public humiliation especially enraged Jobs. Walt Mossberg, the influential gadget columnist from the Wall Street Journal, had criticized Mobileme. “Mossberg, our friend, doesn’t write good things about us anymore,” said Jobs. In the act, Jobs appointed a new executive to direct the group. “ History showed how for Jobs that ruling, now practically forgotten, had a capital importance. But that was the Apple before. Something smells in Apple John Gruber, well -known analyst and responsible for the Dary Fireball blog, I published this week A worrying analysis of Apple’s situation. It was titled “Something is rotten in the state of Cupertino”, and in it explained how different this Apple is now to which at that time managed Steve Jobs. This expert focused on what happened with Apple Intelligence in general and with the new version of Siri enhanced by the particular. In Apple they are clear followers in generativeand it does not seem that this will change in the short term. Apple Intelligence functions are limited and very modest, and while the greats of technology and various startups do not stop surprising us with new advances and increasingly striking functions, in Apple they continue with an approach that seemed interesting (very focused on privacy) but that is being disappointing in its exasperating deployment. But the really worrying thing is what happened with Siri. After the wwdc last year They announced that “Siri will be able to offer intelligence adapted to the user and the information of his device. For example, a user can say:” Play that podcast that Jamie recommended you, “and Siri will locate and reproduce the episode, without the user having to remember if he was mentioned in a text or in an email.” But both that and other promising options of Siri were only part of an empty speech, because There was never a public demonstration of those options. The only place where we could see it was in a pre -recorded demo “Not live,” in which Siri did all that Apple said he could do. As Gruber explained: “What Apple showed about the next” personalized Siri “in the WWDC was not a demo. It was a conceptual video. Conceptual videos are shit, and a sign of a company in disorder, if not in crisis.” Not only that: in September They returned To promote that future theoretical with an advertisement in which Siri understood the personal context – in what situation we were – to respond to a request. A few days ago Apple announced without more than that option it would not arrive until at least next year. Apple not only did not demonstrate in public these new Siri options, even in a preliminary version: the only thing we could see were conceptual videos about how the characteristic should work. And that announcement with Bella Ramsey – actress famous for her role in ‘The Last of Us’— has been withdrawn from YouTube this week without more. Are Too bad signsand all point to the same: to a fiasco. One worrying, because Apple did not do these things. He has rarely promised the launch of products and then back. It happened for example With the famous wireless load basebut this was a minor accessory. Siri’s dimension had, which is a theoretically crucial component for Apple to compete in the AI ​​field. And that leads us to ask what is happening in Apple. In the last 30 years the company has managed to build an enormously solid reputation and extraordinary credibility. People choose their products because they “simply work” – with many quotes -, and despite some more or less important slips –Hello, butterfly keyboardhello Throttling-, their products continue to stand out for their reliability. Apple’s credibility begins to make waters But that credibility staggers now and joins other signals that can be worrisome. We have been waiting for years for Apple to throw its new disruptive product, but They have never achieved it. It was not his Apple Watch – despite being a very popular product, such as the airpods – and of course They have not been the vision pro. Supposedly They canceled their ‘Project Titan’ And its intentions – just officers – to develop an ‘Apple Car’, but it is even more striking that the fact that two years have arrived since Chatgpt arrived and the most powerful company on the planet can only boast an assistant who Rewrite the emails or that generates cartoons. It is terrible. Source: Trendline. Apple’s situation also seems to be reflected in sales that remain colossal, but also They seem to have stagnated … Read more

Larry Page, founder of Google, has a new company and a goal between eyebrows and eyebrows: manufacture products with AI

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While Serguéi Brin focuses in stepping on the accelerator To position Google in his career for AI, Larry Page is already exploring the industrial profits that future artificial intelligence models will have. As published The InformationPage would be behind Dynatoms, a startup focused on applying artificial intelligence algorithms to the DESIGN AND MANUFACTURE OF PRODUCTS optimizing the Use of materials and tools. Of artificial intelligence to industrial intelligence As It echoed TechcrunchLarry Page’s new project would not be linked to Google (except for its founder), and seeks to create “highly optimized” designs through the use of AI models to accelerate processes that usually require months of human work. This initiative marks the return of Page at the head of a technological project, then staying for several years in the role of discrete investor of aeronautics companies As Kitty Hawk. No details about Dynatoms activities are not known yet, but for what he has published The Informationits approach would not be limited to software: the platform would directly integrate the designs generated by In factories to start their industrial production. This connection would close the cycle from the design of a product to its chain manufacture, something innovative in a sector where both stages are usually managed separately. Page is not alone in this adventure. According to the investigations of The InformationHe is accompanied by Chris Anderson, former director of Kitty Hawk technology and hardware expert. The rest of the team would be formed by specialized engineers in AI, robotics and manufacturing systems. Since it is a very recent project in which Larry Page is still working, the names of these specialists are not known, but given the trajectory of both founders, it would not be unreasonable to find former Alphabet and Kitty Hawk employees. Early, but with a lot of future Although Page has been working in Dynatoms for months, the startup still has no launch date or confirmed customers. Sources close to the project cited by The Information They indicate that its founders prioritize technology before their presentation to the public. This contrasts with the usual approach in Silicon Valley de Lanz minimally viable productsalthough then they have to close them precipitously. According to a McKinsey studythe market potential to implement the supply chain and manufacturing could contribute up to 3.5 billion annually to the manufacturing sector by 2030. If Dynatoms manages to climb, he could compete with giants such as Autodesk or even with the generative tools of companies such as Openai, but specializing in concrete industrial applications. But it will not be alone in that area. Startups such as Orbital Materials is already using the for Develop new materials For the industry. Physicsx They are applying iA to optimize product design complex Like cars or aircraft using digital twins to accelerate its development. All of them are working to optimize processes with tools that do not even exist, but when they arrive, they will be at the forefront in their application. In Xataka | There was a time when Larry Page would have donated all his fortune to Elon Musk to colonize Mars: today they don’t even talk In Xataka | Larry Page and Sergey Brin founded Google and became millionaires. Now they are dedicated to collecting gigantic airplanes

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