Pokémon

McDonald’s has a problem in Japan with the dolls of ‘One Piece’ and ‘Pokémon’ of the Happy Meal: they sell too much

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McDonald’s is running in Japan with a reception of such caliber for his Happy Meals that he is being forced to cancel promotions early. First with letters from ‘Pokémon‘And then with dolls from ‘One Piece’the traditional gifts of their children’s menus are being grass of collectors that are generating A crisis not only foodbut also of image. What happened. This last August McDonald’s He has been forced to cancel a promotion: They gave cards Pokémon with his Happy Meal, but franchise collectors were presented at restaurants to buy large amounts of menus, interested in the cards and with the intention of reselling them, as collected a company statement. Then they got rid of food, which led to a “massive food waste”, only three days after the start of the campaign, on August 11. Some solutions. To solve the problem, before the definitive cancellation of the promotion, McDonald’s established a maximum of purchases per person, but the collectors raffled the ban on tail several times. The hamburger chain also asked the country’s online sale platforms that they did not accept, or at least they will limit the Pokémon cards to carry the McDonald’s seal. None of that was enough and forced the chain to suspend the promotion in record time. One Piece, again. The phenomenon It was repeatedin a very short time, with ‘One Piece’. The popular anime series was going to be subject to the next promotion of Happy Meal, but seeing what happened with Pokémon, the chain has momentarily canceled the campaign, which would have started on August 29. McDonald’s is facing a dilemma: to make toys attractive enough to sell hamburgers, but not so much to generate problems. It is not the first time. Pokémon may seem almost isolated (after all, according to experts, We talk about the object collectable more expensive in the world. But it is not the first time that this happens to McDonalds, which has already been seen in similar situations on other occasions: the K-Pop group BTSFor example, launched a menu in 2021 in 50 different countries. In some as Indonesia there were problems of minor stocks and disturbances. In 2015, on the occasion of the 50th Anniversary of the Independence of Singapore, McDonald’s launched some hello kitty dolls in limited edition, dressed in typical costumes of the country, which caused very long queues and existent problems. Finally, and leaving Asia, in the United States in 2022 McDonald’s announced a menu In collaboration with the urban clothing brand Cactus Plant Flea Marketwith four characters dressed in firm’s clothes. On the same day of the launch the menu was already exhausted. China is guilty (says Japan). There is another example of frustrated promotions that has a lot to do with it: in May of this year, McDonald’s canceled a Happy Meal promotion where they included dolls from the ‘Chikawa’ manga series. They disappeared in hours And the chain detected that it could be due to the posterior resale among collectors, in fact also observed that it was organized purchase networks. According to Some clients came to comment on social networksthey were Chinese resellers who used the orders via mobile to exceed the maximum of four orders per person that allowed McDonald’s. Many of the Happy Meals items later appeared, in effect, on China’s sale and collecting websites. Header | McDonald’s In Xataka | ‘Pokémon TGC Pocket’ is breaking it and rightly: Pokémon’s card game is thought to the millimeter

Honda appeared in a Japanese circuit with a Pokémon motorcycle. Actually hid an advance that goes far beyond the game

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A video game creature turned into a real motorcycle would not have to get too much attention. But when that creature moves alone on an official track, something changes. That was what happened on August 3 during the ceremony prior to 8 hours from Suzukaone of the most important events of Japanese motorcycling. Honda took a motorcycle designed as the circuit as the Pokémon Koraidon And he made it travel the exit line without driver, at low speed and for about ten minutes, in a showrun scheduled between 11:00 and 11:10. The motorcycle that Honda presented in Suzuka is not just a model based on the character that appears in the ‘scarlet’ delivery of the video game. To make it work, the company combined technologies that it had developed Years ago with your Asimo Robot and with the system Honda Riding Assistaimed at maintaining balance without human intervention and simulate organic movements. According to Nikkei Asiathe unit integrates sensors, cameras and communications to recognize the environment and adjust its movement. An experiment with more ambition than it appears. Honda did not design this motorcycle just to get attention during an event. The company presents it as An opportunity to improve equilibrium technologies and autonomous navigation, with an eye on the future of transport on two wheels. A Japan Automobile Manufacturers Association survey He points out that 26% of motorcycle buyers in Japan are under 40 years old. For Honda, advancing in autonomy and security can help reconnect with a generation that has moved away from motorcycles. The idea of converting a Pokémon into a real vehicle is not new, but until now it had stayed in static models or promotional elements. Toyota, for example, showed an almost real -size recreation of MiraidonKoraidon’s futuristic equivalent in video games. Honda was a step further. What Honda is played with a motorcycle that moves alone. The future of the motorcycle is to convince a new generation that does not end up. A safer and more assisted driving is one of the keys that manufacturers handle. Although this version of Koraidon is a punctual experiment, the technologies involved could move to commercial models, as happened with equilibrium assistance systems developed in the past. For now there is no clear road map to a product, but a declared intention: continue accumulating experience to apply autonomy to the two wheels. Although the show lasted only ten minutes, its message goes much further. Images | Suzuka Circuit (1, 2, 3) | Sling In Xataka | Lamborghini will only manufacture 29 units of its last supercar but you are not in a hurry: they were already sold before presenting

In Japan there were parents by putting their children the name of “Pokémon” or “Doraemon”. The government has said enough

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Japan has a Name, word or expression For almost all those things that we have a whole phrase. You have it to explain the Great demographic challenge of the nation, for the Young phobia To go to school, to explain How tokyo hell grows While the rest sinks, to explain that you can take a nap at work without fear to fire youand you even have it to explain the inexplicable: men who ram To women. Thus, how weren’t they going to have one to explain the fashion of extravagant names to babies? In fact, now they have said enough. Coto to “creativity.” The Japanese government has introduced new norms that limit freedom with which parents They can name to their children, focusing specifically on the pronunciation of Kanji characters allowed in the Civil Registry. This reform seeks to contain the growing wave of attention, the names Kirakiranickname received by striking or extravagant names, which since the 1990s have caused confusion in administrative and sometimes teasing to children. Although the use of Kanji (the Chinese characters adapted to the Japanese) is not prohibited, from now on the parents must Declare phonetic reading of the name and stick to officially recognized pronunciations, with the aim of avoiding unusual or controversial interpretations. Response to linguistic chaos. I think I don’t walk very disabled if I say this problem It is not unpublished from Japanbut there, apparently, the proliferation of these names with unconventional readings has represented a growing problem for schools, hospitals and public services, especially in a society that It depends on digital records standardized. Some parents have brought their eagerness to originality to the extreme, choosing names like Pikachu, Pokémon, Kitty, Naiki (Nike), Pū (Winnie The Pooh), ōjisama (Prince) or even Akuma (Demon), which has generated both social and institutional criticisms. Although these names often employ legal kanjis, their pronunciation was not precedent, which turned their interpretation into a real puzzle. Japanese alphabet Tradition that clashes. The new regulations is also a way to balance the tension between the desire to highlight and the weight of the Japanese tradition, which usually privileges homogeneity and social harmony. In a country where collective values ​​even influence breeding, many parents defended their elections as An act of personal expression in front of a culture of strong conformism. Here are emblematic cases such as the Seiko Hashimoto politicswhich called his children Girishia (Greece) and Torino (Turin) in tribute to games Olympic, cases that illustrate how even public figures have challenged traditional codes, although with consequences of misunderstanding by the environment. Pragmatic adjustment in order. Plus: the law does not intend to eliminate the variety of names, but rather ordering the use of language: of the about 3,000 kanji allowed, many have multiple accepted readings, but certain phonetic combinations They were so extravagant that They were unintelligible. In this way, from now on, parents who opt for unusual pronunciations must justify their choice in writing and, if it is not considered reasonable, they will have to Propose an alternative more understandable. The authorities have indicated that only the most extreme cases will be rejected, which suggests that reasonable regulation is sought, rather than a strict prohibition. An exceptional change. History is still relevant news in the case of Japan. The reform is a rare modification of the kosekithe legal registry of the Japanese family unit, which includes the names and birth dates of the head of the family, his spouse and children. In that sense, the New criteria of pronunciation marks a precedent: it is the first time that not only the written character is regulated, but also your readingas a mechanism to protect the administrative and linguistic integrity of the system. If you want also, in an era more and more digitized, where data coherence becomes essential, Japan, who if not, has chosen to protect your system through the language, channeling personal creativity, but within understandable and functional limits. We feel it deeply, Charmander. You are in danger of extinction. Image | Pexels, PRINTERVAL, Itoldya Test1 In Xataka | Japan’s great demographic challenge is called “Sato-Tizo”: in 2531 all its inhabitants will be called the same In Xataka | Japan is living something unpublished in its most emblematic neighborhoods: the “chinification” of anime and video games

The company wants the name of the Pokémon filter and goes with all its legal arsenal

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On the video game industry board, few pieces move as forceful as those of Nintendo when it comes to protecting what you consider. This time, the Japanese firm responsible for icons such as Mario, Zelda and Pikachu has launched a legal operation of surgical precision. Its objective is not a competitor, but an anonymous user of discord, indicated for having filtered Pokémon confidential content last summer. The episode of “Teraleak”. Baptized by the community as “Teraleak”, the incident meant one of the greatest content leaks in the saga in recent years. We do not talk only about loose data or minor details: among the filtered files there were preliminary versions of titles in developing and unpublished conceptual art, all related to the Pokémon franchise. An extremely sensitive material that, once outside, spread as a gunpowder in an environment where virality is the norm. The Nintendo Judicial Movement. According to documents published by Polygonon April 18, Nintendo submitted a citation request before the Federal Court of the Northern District of California. In it, he requires Discord to provide the user’s personal data identified as “Gamefreakout”: full name, physical address, telephone number and email address. The legal documentation also includes a capture of the “Freakleak” server, where that user shared the file in question. According to the company, after that initial publication there was a rapid diffusion of the content, although Discord received multiple DMCA applications for withdrawal. The damage was already done. A known strategy, a clear message. It is not the first time that Nintendo resorts to the courts to defend their intellectual property. In recent years He has managed to close portals like Romuniverse and Loveroms or Loveretro; And, in 2024, reached an extrajudicial agreement of 2.4 million dollars which forced the developers of emulators Yuzu and Citra to cease their activity. Github also withdrew 8 535 forks related to Yuzu. Each of those movements has left a trail: immediate closures, millionaire compensation and a warning that now resonates with renewed force. Filtering Nintendo material is not just risky: it is legally dangerous. Game Freak, the true target of the attack. Paradoxically, the gap did not open in Nintendo systems, but in those of Game Freak, the Japanese study responsible for the development of Pokémon games. As they recognized in a statementfiltration was the result of unauthorized access that left more than 2,600 personal records exposed. Game Freak claims to have rebuilt the affected and reinforced server its security measures, although the episode showed the fragility of certain infrastructure in the middle of 2024. The immediate future: And now what? The next play depends on the court. If he grants the citation and discord cooperates, Nintendo will be in a position to act with names and surnames. From there, the legal path could include different types of demands, although there is still no concrete information about the steps to follow by the company. For the user after “Gamefreakout”, anonymity could have the days counted. An industry on alert. What is at stake is not only an identity, but a precedent. Nintendo, with its relentless history, re -marks the path that other giants in the sector could follow. At a time when leaks are gestated and spread on community servers and social networks, the question is not whether it will happen again, but how those who have something to lose will answer. Images | Roger CE | Eesofuffzich + Photoshop | Pokémon In Xataka | The new ‘Balatro’ is an addictive mystery with thousands of fans worldwide: its creator has taken eight years to finish it

put to play Pokémon

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The Swiss psychologist Jean Piaget had an especially interesting intelligence definition. He said that “intelligence is what you use when you don’t know what to do.” That can be a key element of a new trend to measure the ability of artificial intelligence. One that puts AI to play Pokémon. How intelligent is artificial intelligence? There are already evidence that allows assessing the AI ​​capacity when solving scientific, mathematical or programming problems. All this helps to “measure” the progress of these models, but in the face of all these techniques there is a unique idea: to measure the aforementioned capacity of AI playing Pokémon. Claude began the trend. Those responsible for Anthropic had the occurrence of trying How would your AI model behave, Claude 3.7, when playing Pokémon Red. So they used their automatic navigation tool to see how they used their abilities to play the video game. They created A twitch channel And there is even a follow -up on how he is going In Reddit. And now Gemini Pro collects the glove. A developer who has no affiliation with Google has decided to apply the same idea, but with Gemini Pro 2.5 experimental as an AI model to test it. On your Twitch channel He is showing a game of Pokémon Blue (he was the one who knew the most this developer) executing himself in an emulator of the Game Boy Advance. Who wins? At the moment Gemini Pro 2.5 experimental seems to be doing something better. Claude was stuck in a game phase a couple of timesfor example, which has forced to start its games again. Gemini seems to be advancing without as many problems, although he does not play in the same way as Claude and for example has access to a minimapa that according to its creator compensates for one of Gemini’s limitations, which does not have automatic navigation tools such as Claude. Why Pokémon for Game Boy. The Pokémon version for the Game Boy Advance that is being used in these experiments is perfect to evaluate those capabilities of the LLM for several reasons. For example, it is a video game in turn, allowing the “thinking” of its next movement. But it is also a graphically simple game, which makes them easier for these models “see” the screen and understand what happens at every moment without this being very expensive at the resources level. A surprisingly useful benchmark. This way of evaluating how intelligent an AI can be as revealing as programming or mathematics tests. Or more, even. If someone gives a 10 -year -old boy a Nintendo Switch, that child will learn to play any game in minutes. However, the IAS often have it especially difficult in this scenario, and end up executing illegal movements. No memorization. Many of the benchmarks used to measure the ability of AI models is based on their “memory.” When they solve a problem it is normally because the solution is part of their training data set, or there was already a similar problem solved and can “replicate” or “regurgit”. In this approach the proposal is something different, and demands some ability to adapt to AI models. ARC-AGI AND THE SNAKE GAME. In February, the ARC Prize Foundation, which develops an equally striking benchmark for AI models, experienced with another video game simple: a version of mythical snake that faced various AI models to see how they behaved. The reasoning models were the clear winners (78% of victories), and again this showed them the relevance of this type of video games to improve AI models in the future. The AI ​​learn to adapt. As we were saying, this type of benchmarks are especially interesting because they allow us to check if an AI model is able to adapt to new situations and challenges and overcome them. It is something that companies such as Deepmind have been doing with some of their developments for some time, and it is certainly an interesting alternative to explore for the developers of these models. In Xataka | I have used Claude 3.7 for hours. It is the closest to a human brain that I have felt with an AI

That a model of AI is stuck playing something as basic as ‘Pokémon’ seems worrying. It is not at all

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It was 2013 and almost no one had heard of Deepminda small artificial intelligence startup. His researchers came up to make their AI system learn to play (already win) video games, and They trained her with some titles of the old Atari console. Among them was ‘Breakout’ (in Spain it appeared as ‘Arkanoid’), and A video of the time It shows how after 10 minutes playing the machine did not know just anything. After two hours of play, yes, I already played as an expert. But at four o’clock something amazing spent: The machine discovered a “trick” To maximize the effort: it made the ball end up creating “a tunnel” and then cast the ball through that tunnel so that it would not stop bouncing and ending almost the entire level effortlessly. Since then using video games to train AI models or to check if they are able to adapt to them and complete them is common in the industry. It is precisely what Anthropic tried when a few weeks ago Claude 3.7 launched. This hybrid model of AI has proven to be a notable advance in areas such as programming and reasoning, but in Anthropic they wanted to test it with a singular test: To play the ‘Pokémon’ video game. The AI ​​is stuck In this experiment those responsible for Anthropic wanted to evaluate whether the AI ​​systems “can face challenges with increasingly complex competences, not only through training, but of generalized reasoning.” Claude’s previous versions had a bad time even trying to start playing from the video game’s beginning screen, but Claude 3.7 Sonnet’s “expanded thinking” allows the new model «Plan in advanceremember their objectives and adapt when the initial strategies fail »in a way that their predecessors did not do. For those responsible for Anthropic these improvements will end up helping to solve real world problems. It is something we are also seeing With the benchmark arc -agi 2which is precisely aimed at measuring the ability of the Ias to do things that are easy for us (controlling a video game, solving a visual puzzle) but these models are especially difficult. Source: Anthropic. The advance of Anthropic here is remarkable, but is far from being able to be considered a success. In fact and how they comment In Ars Technicathousands of spectators have proven On the Twitch Channel created by Anthropic how Claude stayed totally stuck in Mount Sléniteone of the video game sections. In that channel you can also see how Claude is still trying to solve the problem and advance. “Think” and “reason” and even shows what “thinking” and “reasoning”, but the model still does not overcome that video game. And despite everything, this is a great achievement of AI Taking into account that the video game is oriented to children, it seems easy to despise the achievement of Anthropic, but these advances must be valued very positively. To start, Claude 3.7 model used to play was not “pressed” to play the video game: I had to learn about the march and adapt to the game. Here also Claude “sees” the screen and what happens to react based on that analysis. And the problem is that The ‘Pokémon’ graphics are very basic and pixelatedwhich raises an even greater challenge for the Anthropic model: with better graphics it would probably behave much better, explained one of those responsible for the experiment. Even so, Claude behaves especially well in the parts of the game in which text is shown, something that allows this model to better recognize what he needs to do in that phase of the video game. But if there is a serious problem, that is also that of memorization. Claude has trouble remembering everything you have learned: It has a limited “memory” Of 200,000 tokens and when they exhaust Claude, they resort to summaries and condense the information, which can lead to eliminate small details that are important to advance in the game. Be that as it may, the achievement of Anthropic remains remarkable, and points to a future in which these models can play autonomously and do so exceptionally to all kinds of games. As Deepmind already did it with that simplistic version of the ‘Arkanoid’, but in a big way. In Xataka | The latest Google is an AI that plays video games. THE KEY: DOES IT UNDERSTANDING NATURAL LANGUAGE

McDonald’s launches a new Pokémon Happy Meal

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McDonald’s made new announcements before ending the first month of the year with the launch of new Pokémon Happy Meal starting January 21 and for a limited time in all restaurants in the country. The popular happy meal, which will be available until the end of February, comes in four designs inspired by fan-favorite Pokémon: Rayquaza, Charizard, Pikachu with Dragonite, and Roaring Moon. The new Pokémon Happy Meal arrives in stores nationwide for a limited time.Credit: McDonald’s | Courtesy It is about the McDonald’s third collaboration with Pokémonlet us remember that in 1999 was the first when the first Pokémon movie was released and Pokémania occurred. And the most recent was in 2021 to celebrate Pokémon’s 25th anniversary, according to Today. What does the Pokémon Happy Meal bring? The new Happy Meal includes a Pokémon TCG booster pack featuring four of the 15 collectible Pokémon TCG cards from this edition of the Pokémon Happy Meal. Plus, it comes with a sticker sheet that you can use to decorate whatever you want, including the included Pokémon poster. The Happy Meal has traditional options such as: 4-piece McNuggets, 6-piece McNuggets or hamburger, a drink, fries and apple slices. This edition of the happy meal comes with digital surprises, Since with every purchase customers make from McDonald’s app suits, they will get a free in-game bonus in the Pokémon TCG Pocket app. This is a one-time redeemable code that allows players to unlock 24 Hourglasses and 12 Wonder Hourglasses. Pokémon Go players will also be able to visit PokéStops or sponsored Gyms at all McDonald’s restaurants in the US, according to a release. The excitement of the Happy Meal The box has the fans’ favorite characters.Credit: McDonald’s | Courtesy McDonald’s senior marketing director Guillaume Huin, ““There is nothing more exciting than being able to offer campaigns to our fans with partners we are fans of.” This campaign seeks to offer a product that has a special appreciation from fans. “Just like McDonald’s, our fans have a deep nostalgia and love for the Pokémon brand. “We are thrilled to take advantage of those great memories and create a new moment of fun and happiness with the new Pokémon Happy Meal.” Keep reading:

It would be Phone (3) or (3a)

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At the beginning of the year, Carl Pei, CEO of Nothing, sent an email to his employees to indicate the great year that awaits them with the next launch of the Phone (3). Now the Official account of Nothing on X (formerly Twitter) has published the image of Arcanine, one of the Pokémon. Nothing has always used this type of references for each of the smartphones that it has launched in Spain. It is also a way of attract the attention of the new generations They can better understand the meaning of each of the Pokémon he uses. And it is another of the key points for that way of understanding your mobile phones, whether with one created by the user community itself or those such daring designs who have drawn a more innovative idea that is reflected in all the smartphones it launches on the market. In the publication made from his official account you can see Arcanineand according to the comments of a user in the same publication, the new Nothing device could be presented on February 9, since this Pokémon has the number 9 in its name, or already going to February 27and simply because its Pokédex number is 58. And it is because since the publication of this tweet with the Pokémon Arcanine 58 days would pass and thus reach February 27 as one of the possible presentation dates. A game that almost seems like that of the GTA VI community that has looked for any clue in any announcement made by Rockstar Games for the publication of the second trailer of the video game set in Miami. The new Pokémon used by Nothing The Free Android About Arcanine, supposedly was going to be a legendary Pokémonbut in the end it was not like that. It has a base of points that are a little far from being a legendary one, so it could indicate that the next flagship of nothing would be close to the best Android phones in specifications and experiences. Nothing has not given any further information and has only referred to this Pokémon in its publication. According to GSMArenaYes, certain rumors have appeared indicating the possible arrival of the Nothing Phone (3a)Nothing Phone (3a) Plus and the flagship Nothing Phone (3). nothing The Free Android Which Carl Pei said would have artificial intelligence functions and that in the interview done by EL ESPAÑOL – Omicrono, David Danmartín from Nothing, mentioned that the brand’s approach will be different to the rest to offer a unprecedented AI experiencejust as it has done with the various aspects of mobile phones launched in Spain in recent years.

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