people

There are more and more older people dying for falls in the US. And the culprit is an old acquaintance in the West

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We recently discovered that from the age of 35 our performance did not collapse as it had been thought, but rather On the contrary. However, it is a law of life that new problems derived from health and our physical form arrive with old age. In fact, in the United States they have realized one thing: more and more elderly die from falls, and have found the culprit. A growing problem. In the United States, falls have become one of the main causes of death among older people. In 2023 they died More than 41,000 adults over 65 years of injuries associated with fallsand the mortality rate has tripled in three decades. The most vulnerable group, those over 85, went from 92 deaths per 100,000 in 1990 A 339 in 2023. This increase is alarming because it coincides with decades of programs, medical guides and investments to prevent falls that, despite the efforts, have failed to reverse the trend. Drugs as a trigger. Epidemiologist Thomas Farley holds that differentiates it with countries like Japan or Europe lies in the high medication of the greatest Americans. Points to the called Frids (“Fall Risk Drugs”), a group that includes benzodiazepines, opioids, antidepressants, gabapentin, certain classic heart and antihistamine medications such as diphenhydramine. These drugs induce sleepiness, dizziness or weakness, and are linked to 50–75% more falls in the elderly. His proliferation, in his opinion, explains why deaths multiplied without other factors, such as loss of mobility, poor vision or risk risks, have worsened in the same proportion. Other factors. Other specialists like Thomas Gill and Neil Alexander Matizan In the New York Times That vision. They point out that before death certificates used to attribute the death of elders to heart failure or other ailments, minimizing the role of falls. Today Document betterwhich increases statistics. In addition, medicine prolongs the lives of people with chronic diseases and multiple disabilities, making the current cohort of over 85 years Be more fragile than that of thirty years ago. That accumulated fragility could partly explain why they survive less after a fall. Also, although the use of opioid and benzodiazepines has decreased or stabilized, they have The prescriptions are grown of antidepressants and gabapentin, which maintains the pharmacological exposure. The urgency of the “discomfort.” Before the consensus that drugs play a key role, the emerging strategy It is the “discomfort”: Review and remove unnecessary medication or adjust doses to reduce risks. Networks like the US depressal recordch network They insist that it is easy to prescribe, but difficult to remove treatments once established, by clinical inertia and patient resistance. The list Beers Criteria I already recommend alternative therapiesas cognitive-behavioral therapy for insomnia, physiotherapy, exercise and psychological approaches for pain, instead of powerful anxiolytic or analgesics. Samurai discipline to the rescue. In parallel to the numbers of the United States, Un work from the University of Tohoku revealed that The re-hoa traditional Japanese practice associated with the samurai that consists of slow and controlled movements of sitting, rising and walking, can significantly improve the strength of the knees and reduce the risk of falls in seniors. In just three months, adults who made this routine for five minutes a day, four times a week, increased on average 25.9% Its knee extension force, compared to 2.5% of the control group. The method, which does not require equipment and minimizes risks of injury, is raised as an accessible alternative to combat the loss of muscle mass and the fragility of age, combining physical benefits with the cultural value of an ancestral tradition adapted to the challenges of modern health. Preventable tragedy. Be that as it may, each fall that causes fractures, brain injuries or dependence is a devastating event that alters lives and generates huge costs. The paradox is that many of these deaths They could be prevented with a more rigorous control of the prescription and with programs that prioritize non -pharmacological interventions. The key, in the case of the United States, points to patients and caregivers demanding their doctors Check the treatments and raise alternatives, because often that conversation does not happen. The increase in deaths from falls in the elderly, far from being an inevitable consequence of aging, reflects failures in the care model and opens an urgency: to balance the extension of life with the quality and safety of those years won. Image | MR.FINK’S Finest In Xataka | We had always thought that after 35 our performance collapsed. Is the opposite In Xataka | China has a huge youth unemployment problem. So much, that some people pretend that they work

The Church has been trying to connect with young people for years. Now he has his best asset: the first Millennial Holy

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The Millennials They already have their own representative in the Book of Saints of the Catholic Church. Yesterday, during one massive ceremony held in the Plaza de San Pedro, Pope Leo XIV canonized Carlo Acutisa young Italian who died in 2006 with only 15 years. The fascination generated by the figure of Acutis arrives at a particularly delicate moment for Rome, which has seen how in recent years it grew disaffection Between the Church and European young people. The new “Millennial Holy” offers you a unique opportunity to reconnect with them. There are also those who have seen another opportunity: the black relic market. What happened? That the Catholic Church already has its first saint Millennial: Carlo Acutisan Italian who died in 2006, with just 15 years, victim of a fulminating leukemia. His canonization is no surprise. Although the process that has culminated with its sanctification has been surprisingly fast, its inscription has long since been more than sitting. The gears for their canonization were activated in 2012, seven years later his body was exhumed (With debate included about the “incorruption” of the body) and in 2020 Pope Francis Beatified. Since then, the procedures of the Dicastery of the Causes of the Saints have advanced at an unusual speed. Moreover, his proclamation was expected to Last Aprilcoinciding with the jubilee of adolescents, but the death of Bergoglio disrupted those plans. Who was Carlo Acutis? A young Italian. Nothing else. Nothing less. And it is that apparent simplicity that explains that it has become such a relevant figure for Rome. Having been born in 1991 Acutis is in theory the first saint of The Millenial cohort“. In fact, it is presented again and again In the international press, as “the first ‘millennial’”. If that were not enough to do so, Acutis showed another peculiarity: it was another boy of his time, with hobbies and a style that he would not disregard that of any young man of the 2000s. In recent years, Acutis has been presented as a young ‘normal and current’ who breaks with the image that usually accompanies holiness: he liked football, playing with the playstation, setting videos with his friends and seemed to feel a inclination for computer science. So much so that it is said that he used his programming knowledge, acquired thanks to the reading of manuals, to elaborate several websites for altruistic purposes, including one dedicated to List miracles. In which it is probably the maximum reaffirmation of that ‘normal’ character, as a person of his time, Acutis’s body rests after a glazed sepulcher in the church of Santa María la MayorAssisi, dressed in a blue sweatshirt, jeans and sneakers. No robes or ceremonial clothes. Why is it important? Because perhaps because of its history, its appearance or mixture of both Acutis has become a specially interesting figure for Rome. To begin with an out of the ordinary interest. It is said that throughout the last year One million pilgrims They have visited their grave in Assisi, a figure that slides The Wall Street Journalcould be overcome this year. Another proof of his enormous popularity is that yesterday Pope Leo XIV not only canonized him. In the same ceremony, holy was consecrated to Pier Giorgio Frassatianother young activist who died in 1925 with only 24 years. His name has been eclipsed by the mass phenomenon of “First saint ‘millennial’ “. “What is happening with Carlo is difficult to explain. It is something that far exceeds our expectations,” Recognize The Bishop of Assisi, Domenico Sorrentino. That devotion was evident since soon, in 2006, during his funeral. Are there more reasons? Yes. Acutis was not only a Millennial for its date of birth. The stories about his life insist that he shared the hobbies of most young people of his age, such as sport, technology or video games, tastes that combined with his religious devotion. “I was going to Mass and prayed the rosary every day,” His mother tellsAntonia Salzano. “We lived in the center of Milan, in a building surrounded by beggars. He wanted to help them, talk to them, bring them food and blankets.” In recent years It has not lacked Who warns that the image built around Acutis is forced and ensures that the young man did not like football or preferred the sports moccasins that we wear in his grave. Is that relevant? Yes it is. Acutis is a breath of air, an oxygen ball for a Catholic church that has seen how the secularism gap grew over the last years, especially among young people. At least in part of the world. In June Funcas published A studybased on data from the European Social Survey, which shows that last year only 32% of the population between 18 and 29 years was identified as Catholic. If we look at just two decades, 2002, that percentage was almost double, around 60%. It is not the only example of that growing disaffection. Another recent report Fundació Ferrer I Guàrdia points out that almost 60% of Spaniards under 44 are declared non -religious. In other European countries the situation is not very different. Recently the University of St Mary’s in London did A poll Between different countries of the continent and found that in large part of them the percentage of young adults without religion was approaching or already exceeded 50%. Yesterday, hardly the ceremony held in Rome, Leo XIV recognized Feeling “cheerful” of seeing “so many young people” and insisted on pointing to Carlo (and Frassati) as models to follow for the new generations. “They are an invitation for all of us, especially for young people, not to waste our lives, but to direct them to the top,” proclaimed The Supreme Pontiff at a time when Spanish seminars suffer A historical drought of vocations. To further reinforce their image, there are those who already refer to Acutis as “God’s influencer “ either “Internet patron saint”an honor that isor Isidoro of Seville. Does the Church interest … Read more

Until recently the young people looked at their selectivity note to know what they could study. Now look at something else: idealistic

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“They ask you to get a good note to enter the race. You do it, but you can’t afford to live in the city where the university is.” Reflection He is from Carlos, a 21 -year -old university student who studies law and fights with the complicated task of looking for a rental that does not swallow his entire budget of the month, something that is not easy in a residential market of Shot pricesconditions Draconians and marked by The “boom” of tourist rentals. His is an isolated case. On the contrary, it reflects an increasingly worrying reality: the price of housing is costing Spain for more than families savings capacityhe is also spending his talent. “It affects the right to study”. That the price of housing influences the place where one can study their career is nothing new. It happened years ago. And decades. Even before the brick bubble. However, as rentals climb up to approach to the bubble peaks of 2007 and Spain entered a “Social Emergency” Marked by the house, the problem has become more and more serious. Have a roof today comes out and force tenants to assume conditions Hardwhich directly conditions students. It I recognized In 2024 the Minister of Science, Innovation and Universities, Diana Morantwhose department even signed A protocol with the Ministries of Economy and Housing precisely to promote “affordable” rental among university students. “The housing crisis is affecting the right to study a university career, Morant insisted. “Access to the university should only be limited by merit and personal effort, not for economic reasons.” “It’s a palmaria reality”. Morant is not the only one aware of the problem. The difficulties that young people find themselves when looking for accommodation worries to unions and even rectors, which They are not alien how the scale €/m2 of cities influences both or more in the future of students than selectivity. “The lack of accommodation is a Palmaria reality. We have 2,000 requests from place in residences for 1,000 squares,” I confessed recently to The country Ángel Arias, rector of the Carlos III University, who laments how difficult it is to solve the problem for the campus themselves. “Building a building is 25 million euros if you have the ground. It is 10% of the entire university budget.” Beyond Madrid and Barcelona. The problem is not exclusive to the great metropolis. “The issue of rates is not a great inconvenience to study at the university. What begins to be the limiting element? In some cities it is already the price of rental houses,” ditch Julián Garde, from the University of Castilla-La Mancha. Similarly, his Extremadura counterpart, Pedro Fernández, is expressed, convinced that the cost of registration no longer removes the dream of the students of the students. They do the rentals, the €/m2. “In Mérida and Cáceres there is a lot of accommodation availability that is used for tourism, and that makes the prices for the students have a lot.” How serious is the problem? Recently Live4lifea student specialized rental platform, launched A study which reveals that when deciding in which university 45% of young people are going to be formed are conditioned by a key factor: the rental price. Moreover, 58% rules out the most expensive cities and 64% indicate the cost of housing as its main obstacle, which conditions both their academic future and their way of looking for floors. “Young people delay as much as possible the search for a place to live during the university course. There are few offers and prices are rising, so they expect much more to see if they find any bargain,” assures The firm’s CEO, Alberto Añaños. The problem is aggravated if you take into account that more and more students They demand training outside their province of origin: in the 2022/2023 course they already exceeded 300,000 people, and many move to another autonomous community. Who do they do? Above all Students with parents with higher studies and good jobs, which suggests a social gap. “You have to pass some ‘hunger games’”. So far the perspective of politicians, rectors and researchers, but … how do the students themselves live? Eldiario.es published A report with testimonies of several university students who demonstrate how the high cost of the house (and the hardening of the requirements requested by the homemade) is conditioning their training. “There are people who are renouncing their university square for the impossibility of being able to pay a rental. If it is already difficult to access a place in the university, now the housing crisis adds one more lock,” Underline Coral Latorre, directive of the Student Union, before warning that this handicap does not affect everyone equally. It weighs mostly in the humblest homes. Idealist slopes. “My sister is 18 years old and has made selectivity. He wants confesses María Ángeles Guzmán, of the Coordinator of Representatives of Public University Students. Another young university student, Avril, 22, sees with impotence how the start date of his face -to -face master’s degree is approaching and does not yet have an apartment in which to stay. He had signed one and even paid to reserve it, but assures that the real estate company told her and her partner that the agreement could not be closed because they do not meet the conditions of “economic solvency study.” Is the house so expensive? The figures are eloquent again. According to Idealista, throughout the last decade (August 2015 to the same month of 2025), rentals have almost doubled in Spain: € 7.5/m2 have passed to 14.5. And that is the state average. In Madrid it went from € 11.9/m2 to 22.2 and in Barcelona from 12.3 to 23.1. They are relevant data because, in addition to being the largest cities in the country, they are also the ones that brings together greater concentration of universities. The newspaper It echoed last year of A report which highlights the power of attraction of both regions for university students: to differences from … Read more

If the question is what to do with the plants on vacation, more and more people are clear: nurseries for plants

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End of August. Summer is perhaps already in the last ones, but you have a promising first half of September on vacation ahead during which you plan to travel to some sun and beach destination. If you have a dog, cat or even a pogone as a pet there is no doubt what to do with them. In case you can’t leave it to a relative or friend There are hotels They are dedicated to caring for them. But … And the plants? What to do with the ficus of the room or that bonsai that your girlfriend gave you years ago? Do you ask for a neighbor to water him from time to time? Faced with that task, more and more people are clear: nurseries for plants. Wardrobe for plants? Exact. The concept may be shocking, but It is not entirely new. In 2004, the City of Pozuelo de Alarcón already launched a “hospital and nursery” service to help all those neighbors who had problems with their plants. The idea is to advise and offer phytosanitary treatments, but also, remember The Consistory, that the neighbors have a safe place to leave their cactus, ficus, potos and other domestic plants when they go on vacation. On its website, the City Council Clarify In fact, the nursery is open in summer between June 15 and September 15. What are they for? So that when you go on vacation, the care of your plants does not depend on a volunteer neighbor, friend or familiar between time to your home to water and go up and down the blinds. In the nurseries the plants are monitored, they receive care and (if necessary) the staff applies treatments against pests. Philosophy is not very different from that of dog hotels, a type of business that It has spread all over the country. The idea is that when you are not the living beings who are usually in your care do not be disregarded. All. “Plants are living beings, I can’t let them die, I have a responsibility,” I recognized Recently in The country Iván Giacomoni, a neighbor of Madrid who, before leaving his bonsai in a local nursery. “I prefer to take him to a professional rather than ask for favors.” Who use the service? The fan of casuistry is surprisingly broad. They take advantage of plant nurseries people who plan to go on vacation and be out of home for days, but also people who are moving or works and prefer to keep their plants in quiet spaces. There are even those who resort to the service in summer, when the temperature in their homes rises too much, to prevent embarrassment from punishing certain species. Giacomoni is A good example On another reason why people go to nurseries: he usually resorts to service for his Manzano bonsai, a delicate plant and with a high emotional value (it is a gift from his wife) that therefore requires special attention. Entrusting care for a relative or a friend who is not accustomed to that kind of tasks is a concern for the owner and a commitment for those who receive the order. Giacomoni admits that he often collects his bonsai of the nursery much better than he was when he delivered it. What services do they offer? It depends on the nursery. All are basically dedicated to the same thing: caring for plants while their owners cannot do it, but the level of care can vary greatly from one to another. Last year The voice of Galicia interviewed to the person responsible for a Florist of A Coruña with a nursery service that submits to plants an exam to know their status and act accordingly. If necessary, they apply treatments to eliminate pests. In another nursery in the Community of Madrid, they say that, “if necessary”, they even “speak” to plants. “We treat them as if they were family.” Excessive? Before the pandemic in Dubai a garden center decided to go further and offer A summer camp For plants with music and reading sessions. And how much do they cost? Depends. If we talk about the Dubaiti center the first plants can receive at the service without cost, although (At least in 2019) For the following, 7.5 euros must be paid. Here in Spain you can find businesses that take care of plants between 0.5 and € 1.5 a day or between 3 and 7 the week, depending on the establishment and especially the characteristics of the ‘guest’. In the case of the nursery of Galicia, for example, its manager Explain that the specific treatments “are part” and even a home care service is offered for the largest plants. Other nurseries, usually linked to groups and not to private businesses, offer Free services. But … are there so? A quick search on Google confirms that it is not (nor by Asomo) a business as widespread as that of Canine hotels, but it is making its way little by little. TO The initiative From the City of Pozuelo, others have been joining: in the Chamberí area, in Madrid, there is a florist that has decided to launch the service after verifying that many of its customers returned on vacation concerned about the state of their vegetables, and the Circle of Fine Arts also welcomes them Between July and September Without any cost as part of your Climate Refuge Program. Its number of places, yes, is limited. The service is not exclusive to Madrid, or Spain. Can be found in other countries, such as United Arab Emirates, Colombia or United Kingdom. There, in London, a company opened years ago A plant hotel With rooms designed for adapt to its tenants, which includes a spa service with nebulizers. And how are you doing? At least they show that there is a latent need. The web From the Circle of Fine Arts of Madrid it informs that its nursery “is full and there is not even one more pot”, … Read more

An iPhone that is the entrance door of the AI ​​for billions of people

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You unlock the iPhone and look for something on the Internet. And who serves you, of course, is Google. It looks something harmless, almost “normal”, but behind there is much more than it seems, because that alliance has allowed two things. The first, that Apple becomes (still) richer. And the second, that Google maintains its dominant position in the field of search engines. The reason is simple: there is More than 1.4 billion iPhone In assets everyone, to which iPad and Macs must be added. All those devices They are the door to the Internet For hundreds of millions of people, that Google is the default search engine in all of them has been key for the company to be where it is. The iPhone, for better or worse, has helped decide who won the battle of the Internet. And it will also help decide who wins the AI. And the chatbot became mobile Because now we use the AI ​​in our browser or in mobile apps, but little by little we will do it directly, interacting with the voice and using the assistant of the pre -installed AI on our device. In the case of Android mobiles it is evident that Gemini will be absolute protagonist. It is the same as Google already pre -installed its search engine on these devices as an integral part of the experience. That, by the way, can end up being very expensive to the company, which He has lost the antitrust judgment in the United States. A sentence is expected in an imminent way, and among the possible consequences it could be Google’s “fragmentation”that could even be seen Sell ​​Chrome. But what will happen to the iPhone? What will the mobiles and Apple devices boost? Here the answer has more crumb, because the situation of the company in the field of artificial intelligence is complex … Not to say worrying. The company’s artificial intelligence platform, Apple Intelligencehe is light years from his rivals. Its benefits are very limited and these heights were expected to have arrived the supervitaminated version of Siri. Instead what we have are More and more delays of a company that despite having more resources that almost none still does not find its way in this segment. It would be normal to think that the iPhone took advantage of their own AI. They are likely to do so and that both Apple Intelligence and Siri They improve (very) notable, but what is also likely that the iPhone does not depend exclusively on Apple Intelligence. In fact everything points to a scenario in which we will have not an AI for everything, but three different: Local Apple Intelligence: A small AI model that will be executed locally and privately for simple consultations and for very specific functions, such as summarizing texts or helping to write emails. It is something that Apple Intelligence already offers. Apple Intelligence in the Cloud: For more complex consultations, Apple will also offer its own infrastructure such as Google or Microsoft, but with a difference: a clear approach to privacy. The call “Private Cloud Compute“It is a technological solution that theoretically guarantees that our conversations with Apple’s chatbot will be absolutely private. External suppliers: But if users want other options, they can also have them. Apple already announced in 2024 that users could access chatgpt proactively To enjoy AI functions, but that supplier will not probably be the only one. In fact, since February it is also possible GEMINI use As an alternative, and Apple has reached different agreements in China chewing that There you can use models like qwenfrom Alibaba. Precisely that third point, that of external suppliers, is the one that reminds us of what has happened with Internet search engines. The potential Apple agreements with one or the other supplier can define their success or failure – and that of its competitors. If Apple reaches an agreement with Openai so that ChatgPT is “the iphone default”, this chatbot will gain even more relevance, but the same could happen with Gemini or any other model. Precisely this situation has been the one that has detonated The new demand that Elon Musk He has made against Apple. The tycoon accuses the company to conspire illegally to eliminate competitiveness in the AI ​​market, something that according to him is being a clear obstacle to the success of Xai and Grok. That demand reminds what Epic Games already made Years ago against Apple’s App Store. That case It ended up causing that Apple opened the door –in its particular way– at third -party stores already methods of alternative payments and that Fortnite will star in a triumphal return To that store. It remains to be seen if Musk’s demand achieves a similar effect, but a priori seems difficult because Everything is yet to decide In the AI ​​and There are no clear winners. But if there is any, surely the iPhone has ended up helping to create it directly or indirectly. In Xataka | Google will fall below 50% advertising fee in 2025. From the monopoly to survival in the Tiktok era

A group of young people has become Milmillonario in less than three years: their lottery ticket is called Ia

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Artificial intelligence is starring An economic revolution unprecedented that is generating one of the greatest jumps In wealth creation In recent history, something that Such and as stood out Bloomberg, The exponential growth of this developing sector has resulted in the accelerated appearance of New billionaires. Most of them are young entrepreneurs who have seen His fortunes multiply Thanks to the assessment of their AI companies for risk capital investors. A magnet for investments Andrew Mcafee, MIT principal researcher, pointed to CNBC that this generation of wealth “is not preceded” in the last 100 years of which there are records. In Xataka Jensen Huang presumes more than chips for AI: he has created more billionaires than any other CEO According to data of CB InsightsThere are 498 companies dedicated to AI with valuations above 1,000 million dollars and more than 1,300 startups valued at more than 100 million dollars. Estimates From the study they set that, together, these companies have a value of 2.7 billion dollars. The most curious thing is that, at least 100 of those unicorns of more than 100 million dollars were founded after 2023, which makes the phenomenon even more striking for its effervescence. This AI boom has become An economic engine which already exceeds the investments generated by other technological revolutions such as Internet, electronic commerce or social networks, whose companies are also betting strongly on AI. However, unlike what happened with the Puntocom at the beginning of 2000. Companies that are providing huge fortunes to their founders are not public contributions, but are maintained as main source of wealth for Its founders and managers for maintaining greater control over your participation percentage. In Xataka In silence, the engineers specialized in AI are becoming the best paid workers in history THE NEW MAIN VETA TO MAKE MILLIONARY In the last decade, social networks or the different electronic commerce formulas marked the pattern as the main ways of creating millionaire fortunes. They abound The examples In the current list of millionaires with names such as Jeff Bezos or Mark Zuckerberg. However, now it is the AI ​​who is rapidly replacing these sectors as the fastest source for generating a substantial fortune. According The published By Bloomberg, the development of AI has led to the raising of at least 15 Milmillonarios entrepreneurs, with a combined heritage of 38,000 million dollars. Companies such as Anthropic, Openai, Safe Superintelligence or Anysphere have starred in millionaire financing that have led their founders to reach fortunes of more than 1,000 million dollars in a very short time. A remarkable example is Anthropic, which negotiates an investment round that could place its valuation at 170,000 million dollars, almost tripling its value in a few months. Openai, has become the startup with greater assessment reaching 500,000 million dollars in its last investment round. The previous one stayed at 300,000 million, which leaves an idea of ​​the speed of Growth of these companiesand with them, the fortunes of its founders. {“videoid”: “x8jpy2b”, “Autoplay”: fals, “title”: “What is behind it like chatgpt, dall-e or midjourney? | artificial intelligence”, “tag”: “Webedia-prod”, “Duration”: “1173”} Alexandr Wangco -founder and exco from the startup Scale AI, he became at 28 years the youngest billionaire in history, with an estimated fortune at approximately 3.6 billion dollars. Wang is just one of the many young entrepreneurs converted into millionaires that have emerged from this booming industry. Lucy Guoco -founder of Scale AI with Wang, and now the leader of Passes, is also part of this elite with a fortune that exceeded 1,000 million dollars. Other outstanding names include Dario Amodei, co -founder of Anthropic, with more than 1.2 billion dollars in wealth, and Michael Intora, CEO and co -founder of Coreweave, valued at 10,000 million, as well as Michael Tuelll of Anysphere and Brett Adcock, founder of Figure AI, whose company is valued at more than 39,500 million dollars. In Xataka | “I don’t believe in billionaires.” Image | Scale ai, LinkedIn, Wikimedia Commons (Function () {Window._js_modules = Window._js_modules || {}; var headelement = document.getelegsbytagname (‘head’) (0); if (_js_modules.instagram) {var instagramscript = Document.Createlement (‘script’); }}) (); – The news A group of young people has become Milmillonario in less than three years: their lottery ticket is called Ia It was originally posted in Xataka by Rubén Andrés .

More and more people are stopping publishing things on their social networks

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There was a time when opening Instagram meant to look out to the life of our friends. A smoking coffee under the Valencia filter, a badly framed selfie on the beach or the pet of a colleague yawning. It was an improvised, domestic showcase, a mural of shared banalities that, paradoxically, made us feel closer. As The New Yorker recalledthat “breakfast photo” represented the utopian dream of social networks: that millions of common people could publish fragments of their lives with minimal intervention, from the most trivial to the most intimate, and that that worldly record became something valuable, a “dynamic file of reality from the ground.” More than a decade later, the landscape is another. Yes in 2018 The BBC calculated That about 40% of the world’s population used social networks, dedicating about two hours a day to share, today users are still connected, but less and less willing to show their lives. From vacuum feed. The decrease in the public use of networks is already evident. According to a Morning Consult report28% of Americans publish less than a year ago, compared to 21% that does more. Among generation Z, just 18% admit to posting daily. In a recent article, the BBC has confirmed the trend: One third of users publishes less than before, with a descent specially pronounced among those under 30. And the phenomenon is not limited to the United States. In Spain, Iab Spain has presented the 16th edition of the Social Network Study 2025in collaboration with praise, which confirms a similar wear: 33%of Internet users have abandoned a platform in the last year, especially X (28%) and Facebook (15%), but also Pinterest (15%) or LinkedIn (12%). The main reasons are the lack of use, loss of interest and boredom. The hangover of publishing. This withdrawal has even its own name. National Public Radio (NPR) He has baptized it as Grid Zero, The Instagram phenomenon in which more and more young, especially from the Z gene, erase all their publications and leave their profiles as a “blank canvas.” Adam Mosseri, Chief of Instagram, acknowledges: “Adolescents spend more time in private messages than in stories, and more in stories than in feed.” Instagram itself has detected that young people prefer ephemeral or private interactions. His cultural researcher Kim Garcia has summarized it as follows: “Gen Z has award to permanence and the fingerprint. They do not want their entire personal change process to be publicly exposed.” According to NPRhe Grid Zero It works as an immune system against digital addiction: hide the feed, take refuge in the intimacy of chats or private accounts is a way of protecting. This modesty contrasts with the millennial era. For those who border medium age today, networks were the natural space of the exhibition. The hangover was predictable, as the writer Kyle Chayka has pointed out In an interview with the BBC: “We learned the disadvantages of sharing your life online during the 2010s.” Unless you want to be an influencer, it is no longer worth it: the disadvantages of publishing are too large and the advantages do not reach. ” Privacy and fear of judgment. The FEED blackout responds to different variables, but the first is the need to take refuge in oneself. According to online psychologymany users choose not to publish to protect their privacy, take care of their mental health and avoid risks such as harassment or unnecessary exposure. However, in the case of gene z the phenomenon is more extreme. The nod mag He explained Digital hyperconcience: a simple “like” can be interpreted as a political or identity statement. The fear of cancellation leads many to interact as little as possible. The young Kanika Mehra (24) He has recognized it for The New Yorker: “We are all voyeurs now: we keep looking, but we no longer post, because publishing generates a ram of vulnerability.” To this climate is added the sensation of inadequacy in the midst of global crises. A waitress in Washington has told The New Yorker that he erased some happy selfies because “with everything that happens in the world, I was ashamed to seem frivolous.” From the social to consumption. Beyond personal motivations, there is an undeniable fact: almost everything we see today in networks is consumed. “The platforms have become less social; they look more like television, full of mercantilized content, lifestyle aspirations and advertising,” Chayka has summarized in the BBC. Besides, The New Yorker also coincides: The feeds are dominated by influencers, war headlines, political propaganda, videos generated by AI and “sponcon.” Amateurism, the initial engine of the networks, was replaced by careful production and light rings. And the data are there to confirm it: Morning Consult He has found that more than half of adults (52%) perceive the content of networks as “repetitive and tired.” And the Wall Street Journal He has pointed out that users feel that “the community is no longer there”; Instead, there is an endless commercial showcase. Although it is not an empty network. Silence in the feed does not mean abandonment of the platforms. On the contrary: we remain connected, but we move to more intimate spaces. Mosseri He has recognized it in an interview cited by WSJ: “All sharing between friends is going to direct messages. Today more photos and videos are sent by Stories, and more for stories than by the feed.” The BBC Reaffirms the turn: Personal content “has been oriented towards individual messages and private groups.” In Spain, the IAB Spain study Confirm What WhatsApp is the most used network: 96% of Internet users use it daily. The social did not disappear: he simply hid. Millennials, the new boomers? This hurts, but we enter generational. Millennials – among the ones I included – we grew up exhibiting our online life. Today we appear as the “digital boomers” in the eyes of the gen Z. from the new code They have explained it with irony: Millennial profiles seem outdated, full of poses, … Read more

Work no longer prevents 30% of young people from being at risk of poverty and we have found the reason: housing

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The existing gap between the cost of life and salaries in Spain calls into question that having a job (even when it is stable) is already a subsistence guarantee without falling at risk of poverty. According to him last report From the Emancipation Observatory of the Youth Council of Spain, around 30% of young people in Spain live at risk of poverty or social exclusion, even having a job. Work no longer guarantees to avoid poverty. Having a job has ceased to be synonym for security for children under 30 years. According to data from the Emancipation Observatory report, 18.8% of the young people working are at risk of poverty. This figure almost doubles the 2009 data and confirms the wear of the labor market as a protective shield. The report indicates that for Those who have no job The reality is even more severe: more than 52.1% of unemployed young people live under the threshold of poverty, twice the average of the total population. The salary goes up and lowers youth strike. The figures released by the report reveal that, although the Medium salary Juvenile rose 11.4% in 2024 reaching 14,046 euros per year, a good part of young people cannot guarantee sufficient quality of life With that salary. 53.6% of young people between 16 and 29 do not have their own income, and in 14.9% of young households none of its members have a job. The Observatory recognizes that youth unemployment figures have improved by lowering to 19.1%, their lowest value since 2007. However, it remains at a high 24.9% unemployment between children under 25 and 35.5% among those who combine work with the studies. In addition, 36.2% of occupied youth It is overwhelmed for employment What does it perform. The inequality of women and young people with less studies. Women and young people with fewer studies are the most exposed to the threshold of poverty even having a stable job. The risk of poverty affects 31.1% of young women compared to 28.9% among men, and the gap is extended when the educational level decreases. In addition, according to The published by Infobaeyoung men earn 1,929 euros more a year than their companions, a significant salary distance that equals more than one monthly payment. The vault key: housing. In the epicenter of this economic precariousness is the one who, According to the January 2025 barometer Prepared by the CIS, it is the main concern of the Spaniards: the exorbitant prices of housing. The difficulties for access a home own have aggravated the situation and Emancipation rate of young people(Data that represents the number of young people who can leave the family home to start their vital project) in Spain was just 14.8% during the first half of 2024, the lowest level recorded since you have registration. A wall for emancipation. Access to your own home has become Mission almost impossible For the young. As published in the report, The base rental It is around 1,080 euros per month, which means that a young person must dedicate 92.3% of their salary to housing if they want to live alone. The purchase option is not much more optimistic. The Observatory estimates the average sale price of housing in about 197,210 euros, which is equivalent to 14 years of a current average youth salary. Only the entrance for housing (estimated at 59,163 euros) is already about four years of salary, making youth emancipation more complicated. Given this real estate context, 57.9% of young people who manage to emancipate rent. Of these, almost a third share a flat to be able to assume the expenses. However, this is not an affordable alternative either. The average price of a room in shared floor It amounts to 375 euros per month, equivalent to 35.8% of the monthly net salary of a young man. These percentages exceed the spending threshold for the internationally recommended housing, set at 30%. In Xataka | Barcelona tested a basic income of 1,297 euros per month and the job search was reduced by 22%: the test was a success Image | Unspash (Gabor Szuhan)

Instagram and Tiktok advertising has become short videos of people talking to a microphone. There is a reason: clippers

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You enter Tiktok and Instagram and you start seeing ads that (no longer) surprisingly have a great similarity to each other despite promoting a very different product: a startup, a podcast, an application or an event. The key, as the Wall Street Journalis the way to viralize content that these platforms have, which has resulted in the emergence of a figure to earn money working online, Clippers. Mom, I want to be older clipper. The Clippers They are editors who take the long contents of platforms such as YouTube, Twitch or Spotify and make them short viralizable content in Tiktok, Instagram Reels and YouTube shorts at the request (or not) of its creators. They also do the same with promotional videos of companies that want to increase the visibility of a specific product. Getting an attractive and effective video is not simple, but there is an ingredient that is almost always present, subtitles. There is Influencers farms and of clicksso there are also advertisements. You don’t have to have a big account. Nor generate videos to upload them to the corporate account of a client: companies pay in many cases because these editors upload videos to small accounts, but that also manage the contents thanks to FUncionation of algorithms. In addition, in the face of more advanced edition work, a clipper You can use online or free and powerful editing tools such as Capcut. There are even specialized platforms. WHOP is a platform for selling digital products and putting communities in contact. A kind of “app store for creators”. Before the rise of Tiktok, Shorts and Reels, the company identified that short clips were a bomb as viral advertising format, and created Whoop Clips, an ecosystem to contact brands and creators with Clippers. This activity is also promoted on websites such as Clipthis, YT Jobs or even In Reddit. There are also simple ads published as Tiktok videos. The explosion of these videos leads entrepreneurs as Pieter Levels (@levelsio) to offer video tools made with AI which generate subtitles using the Capcut subtitles API. In his day, Levels already said that All marketing around its apps and services would move to Tiktok After getting impressive results. Examples of 1x robot clips, Cluelly and the Smartphones nothing manufacturer The business model. According to the campaign, in whop between $ 0.50 and 5 dollars. He Wall Street Journal Speech reduces the maximum figure to about 2 dollars, dating examples such as Kanoah Cunningham, a former financial sector worker who now leads an eight team Clipperswith what generates monthly between $ 20,000 and $ 30,000 per month. Another case on the same line is that of Nathan Resnick, which pays $ 15,000 per month to about 50 clippers. Unlike what happens on platforms such as Fiver or Upwork, where a client pays an editor A fixed price for a final jobin whop there can be hundreds of Clippers making videos of the same ad and then upload it to small accounts. Only those who manage to obtain a considerable number of visits manage to make money. For others it will be lost time, so there is a strong incentive to optimize creations. The key to having a successful clip, according to Cunningham, is “building a story.” The numbers that explain the phenomenon. The brands, instead of paying an influencer for a video, manage to generate hundreds of clips and millions of low cost views. Roy Lee, founder of the Startup Cluely, states that “you are stupid if you are making a podcast of an hour and only public it in a channel.” His reasons to say it: 800,000 visits a day on Instagram and Tiktok. Max Peterson, who directs a clips market in Discord, directed a Tiktok campaign for the series’Adults‘which achieved 12 million visits in total. Peterson also says that a budget of $ 40,000, 1x technologies, the company after a Advanced humanoid robothe achieved 500 million total visits on the product on Tiktok. Yes, but. That the brands themselves want to see their video in hundreds of channels does not mean that Tiktok or Instagram will not mark it as stolen or copied content of others. So Clippers They have to work well how they cut their “creations” so that they do not eliminate their videos. Another problem of the practice of mass virality is that the veracity of the clips suffers at the will of the editor. According to Cunningham, it is often lie in the subtitles or a different meaning is given to the video looking for more visits. Image | EACH and Alpha film co In Xataka | A disturbing reality makes its way on social networks: we no longer use them to connect with friends

200 people paid to see a drone show in Valencia. The problem is that the event did not exist

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Shopping Tickets Online for an event that you have seen promoted on social networks and, when you arrive at the place and time where it should be held, there is nothing. This is what dozens of people have lived in Valencia, but it is happening in several areas such as the Booking accommodation or Airbnb. What happened. According to the complaint of an individual who collects the EFE agencyabout 200 people were on August 15 to the City of Arts and Sciences of Valencia to go to a drone show event. They had paid 17 euros for each ticket, a price with reasonable appearance. The problem? Although the complainant victim received confirmation notices of purchase of two tickets by SMS, when there was no festival or event of drones. Everything was the result of an online scam, the police told the attendees. And the worst part is that there has also been ticket sales for days 21, 22, 23, 29, 30 and 31. The medium. According to the complaint, the false event was promoted on Instagram, which boosted its reach despite the fact that the festival did not appear in any public calendar of place activities. For the scam, According to Drone Show Festivalwhich are event organizers (but free) with drones, used images and videos of their shows Attendees thought it was something real seeing that there are companies like FLOCK DRONE ART They are dedicated to this. The notice was not enough. Both Drone Show Festival and the official account of the City of Arts and Sciences sent messages in their Official channels warning that they were not organizing any drones festival in the complex. They did it on June 14 in the morning and in the afternoon, day and a half before the false event was celebrated. However, that did not prevent dozens of people from being gathered in full heat wave. Click the image to access the publication. More false events. The scam with drones is not thought only for Valencia. The promotional publication also announced events in Seville, Barcelona Madrid or Bilbao. From the Union of Consumer of Valencia, they affirm that They will denounce the facts before the National Court This week, as well as the General Directorate of Consumption of the Generalitat. They have called for affected people, and have offered to process the relevant claims for free. Online scams are triggered. According to the National Cybersecurity Institute (INCIBE), in 2024 More than 97,000 cyber attacks were recorded16% more than in 2023. The problem is that that year there were already Growing up 24% compared to 2022. According to the institution, in 2023, three out of ten incidents were online fraud. In 2024, they already supposed more than four out of ten. Of the 38,000 fraudulent indications, the Phishing It remains the most problematic technique, with 21,517 cases, and among the trends of public consultations by telephone or WhatsApp, the Vishingthat technique with which the attackers make calls supplanting various entities such as companies of light or telephone operators. Of the 38,000 fraudulent incidents, the itals for Protect ourselves from scamshow to avoid buying on websites that we do not know, for cases like this of the drones, where everything seemed correct a priori, the recommendation is to review additional details to those offered by the seller. Concert enclosures, theaters or events such as the City of Arts usually have a public calendar where all acts officially organized. Taking a look at the program is a quick step that can avoid a great posterior headache. If we have already been victims of a scam, It is recommended denounce the National Police, Civil Guard or contact the INCIBE itself. Images | FLOCK DRONE ART Y Northleg Official in Unspash In Xataka | Not happy with saturating email, spam and scams are now arriving at your postal mailbox

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