PCComponentes

Seven years ago, Alfonso Tomás received journalists With shirt on the outside and mobile with the screen broken. His company had just exceeded 300 million billing. That CEO of Murcian people who spoke without filters about Amazon and automation was clear that the secret was not to compete from you to you with the American giant, but in doing things “in its own way.” Seven years later, the 2024 numbers have proved him right. The figures. PCComponentes has made public the accounts of last year, with 562 million euros in billing and a net profit of 10.4 million, 16.4% more than the previous year. The company maintains 69.4 million in box. Has reduced its bank debt to 14.3 million … … and projects a 15% growth by 2025. The evolution of its annual income shows sustained and stable growth, with the anomaly of 2020-2021, when the income shot. If we ignore those two exercises, the rest of the years form an almost perfect staircase. The context. With global e -commerce slowing down after boom Pandémica and Amazon modulating their expectations in Spain, the Alhama company in Murcia has found its cruise pace. It is not the explosive growth of their first years – when 6 to 80 million during the 2008 crisis went through – but it is sustainable and profitable. The strategy that Tomás outlined in 2018 It has materialized: service differentiation, personalized configurations for Gaming, Optimized own logistics and a bet calculated by automation that has not destroyed employment. The workforce remains stable in 564 workers, with a notable increase in personnel with disabilities. Yes, but. The operational margin has been tension. The supplies have risen to 483 million and the exploitation result has fallen slightly. The company has had to choose between margins and market share, and has opted for the second. It is the same dilemma that all the Retailers Technological in a market where a high-end mobile leaves only 3-4% margin. Between bambalins. The 4.7 million invested in software and technological infrastructure give a track of where the company is going. It is no accident that in that 2018 Tomás interview, he will talk about five to sixty programmers in five years. Technology is not just what they sell, it is how they compete: Algorithms that predict which carrier will work better in each postal code. Systems that minimize preparation times. In customer service. Etc. The divestment of 20 million in immobilized also tells a story: the company is optimizing assets, releasing capital to grow without borrowing anymore. Why is it important. PCcomponents has shown that there is life beyond the Amazon-Mediamarkt duopoly in Spanish electronic commerce. Its model – local but not provincial, technological but not dehumanized – has found a profitable hole in an extremely competitive market. The company represents more than a history of Murcian business success. It is the proof that Spanish electronic commerce can compete without foreign risk capital, without offices in Silicon Valley and without burning millions growing at any price. Turning point. The distribution of 3 million in dividends marks a phase change. It is no longer the startup that reinvested until the last euro. It is a mature company that can be paid to its partners while maintaining an enviable cash position and continues to grow in double digit. The internationalization plans that Tomás mentioned in 2018 – Portugal first, France later – are still in progress but without hurry. The company has learned that growing by growing can be as dangerous as not growing. Those years of 2014-2016, when they had to stop promotions because they did not supply orders, they were taught that sustainable growth is worth more than the holders. The panoramic. In a sector where margins have evaporated and differentiation is almost impossible, PCComponentes has found its formula: sufficient volume to negotiate with suppliers, their own technology to optimize processes, and that mixture of closeness and professionalism that allows them to sell both to Gamers teenagers and companies. In a world where everyone wants to be the “Amazon of something”, PCComponentes has decided to simply be pccomponent. And it is working. Outstanding image | PCComponents In Xataka | Inditex’s digital transformation is already here: it gets more sales with fewer stores