The price of the best Google mobile phone plummets. It is big, beautiful and perfect if you prioritize the photographic section

If there is something that has characterized Google mobile phones in recent months, it is the offers that all models have received. Although he Google Pixel 10 Pro XL It is the one that has had the least discounts, now, finally, it returns to its historical minimum price on Amazon. It can be found in the store by 899 euros in various colors. Google Pixel 10 Pro XL (256GB) The price could vary. We earn commission from these links An excellent photography section He Google Pixel 10 Pro XL is, together with the Pixel 10 Prothe best Google mobile. It is quite large because it has a 6.8 inch OLED screenso it also has a larger battery than its little brothers when reaching the 5,200 mAh. It also supports higher 45W fast charging and 25W wireless charging. As we usually find in the brand, the Google Pixel 10 Pro XL (and the other mobile phones of its generation) will receive software updates for six more years starting in 2025. It also comes with an excellent photographic section with a camera module composed of a 50 MP main sensor, a 48 MP wide angle and a 48 MP 5x telephoto. The processor of this mobile is the Google Tensor G5 which, without being the most powerful today, offers good performance. It is also worth mentioning that its design is exquisite and, in this case, it comes with a configuration of 256 GB internal storage. You may also be interested Google Pixel Buds 2a – Wireless earbuds with Active Noise Cancellation – Light and comfortable – Water resistant – Bluetooth compatible – Moss Green The price could vary. We earn commission from these links Google Pixel Watch 4 (41 mm) – Android Smartwatch with Fitness Tracking and Gemini Help – Matte Black Aluminum Case – Obsidian Sports Band – Wi-Fi The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Google In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

AliExpress’s End of Season Discounts make it easy for us to renew mobile phones with sales and coupons of up to 25 euros

We are entering the final stretch of a month of January where, despite the fact that Black Friday and Christmas are already far away, we have had several interesting promotions in terms of offers. The last one to arrive has been from AliExpress with a promo called End of Season Discounts which, as usual, has various discount coupons so we can save more on our purchases. Discount minimum purchase coupon 1 1 euro 10 euros AEFS01 (or FSES01) 3 euros 25 euros AEFS03 (or FSES03) 7 euros 65 euros AEFS07 (or FSES07) 16 euros 139 euros AEFS16 (or FSES16) 25 euros 209 euros AEFS25 (or FSES25) All offers from this new AliExpress promo will be available until next January 29 at 11:59 p.m.. On this occasion, we can especially find many interesting discounts on mobile phones of all types and from several different manufacturers, so we have a very interesting opportunity if we need to renew the device. Below, we leave you a selection of some of the most notable: Google Pixel 9a by 359.12 euros with the coupon AEFS25, a great price for the cheapest of the latest Pixel. Samsung Galaxy S25 by 561.36 euros with the AEFS25 coupon, with seven years of updates and a very good screen. Realme 14 Pro+ 5G by 239.69 euros with the AEFS25 coupon, a very balanced and complete phone for its price. POCO X7 Pro 5G by 211.55 euros with the coupon AEFS25, one of the best quality-price mobiles of 2025. Xiaomi 15T by 398.93 euros with the AEFS25 coupon, less than 400 euros for a very interesting option with a Leica camera. Google Pixel 9a If we are looking for the purest Android experience and we have a tight budget, this Pixel 9a It could fit us perfectly. It is a compact device with a 6.3-inch screen and the same chip as the rest of the Google Pixel 9, so we can expect great performance. In addition, it has a 5,100 mAh battery and seven years of guaranteed updates, so we will have a very complete mobile phone that we can take with us right now. 359.12 euros with the coupon AEFS25. The price could vary. We earn commission from these links Samsung Galaxy S25 We continue with another compact mobile, in this case with the Galaxy S25. Although his successor is close to being announcedit is still a very good option in the middle of 2026 (and more, for 561.36 euros with the coupon AEFS25). It is a device with a 6.2-inch screen and the Snapdragon 8 Elite under the hood, one of the best processors we can find for Android phones. It has 12 GB of RAM and a triple camera system that performs well in almost any scenario. Plus, it also comes with seven years of guaranteed updates. The price could vary. We earn commission from these links Realme 14 Pro+ 5G He Realme 14 Pro+ It is one of those phones that catches the eye thanks to its back (which changes color in the cold), but it is a phone that has much more than that. It has a 6.77-inch curved OLED screen and the Snapdragon 7s Gen 3 processor under the hood, as well as 8 GB of RAM in this case (as well as 256 GB of storage). It has a triple rear camera system and we have it available right now for 239.69 euros with the coupon AEFS25. The price could vary. We earn commission from these links POCO X7 Pro 5G One of the best phones of last year as far as quality-price is concerned was, without a doubt, the POCO X7 Pro. Now we have it available at an even more attractive price (211.55 euros with the coupon AEFS25), which makes it look more. We can highlight its 6.67-inch screen with 1.5K resolution and a peak brightness of 3,200 nits. In addition, it has good performance thanks to its Dimensity 8400 Ultra and has a 6,000 mAh battery that is compatible with fast wired charging of up to 90 W. The price could vary. We earn commission from these links Xiaomi 15T The last phone that we bring you from this AliExpress promo is this one Xiaomi 15Ta very balanced and interesting device now that we can get it for free. 398.93 euros with the coupon AEFS25. We can highlight its rear camera, made up of three sensors where Leica collaborates and which will offer us outstanding results. In addition, its 6.83-inch screen is compatible with HDR10+ and Dolby Vision, which makes it ideal for watching movies and series. The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Ivan LinaresSamsung, Google, Xiaomi, Realme In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Demolition prices on folding and high-end mobile phones, the discounted Samsung projector and more. Hunting Bargains

This week we have seen several quite powerful campaigns in terms of number and quality of offers. Therefore, in this same article we are going to review the best deals in technology that we can currently find in different stores. Google Pixel 10 by 630.46 eurosa high-end mobile phone with an excellent photography section. Sony WH-1000XM5 by 198 eurosone of the best Bluetooth headphones from the brand. Samsung The Freestyle by 429 eurosan interesting smart portable projector. ZTE Nubia Flip 2 by 371.80 eurosa folding mobile with a price like we have rarely seen. LG 75UA75006LA by 599 eurosa television that comes with a 75-inch screen. Google Pixel 10 He Google Pixel 10 It has not stopped dropping in price in recent months and now at El Corte Inglés we find one of the best, and the best the store has had to date. By 630.46 eurosit is a high-end mobile that offers good performance, its operating system will be updated for many years and it has a excellent photography section. The price could vary. We earn commission from these links Sony WH-1000XM5 The same happens with the Sony WH-1000XM5which are one of the brand’s best Bluetooth headphones. We have seen them drop a lot in price over the last few months and now they have received a big discount at MediaMarkt. By 198 eurosthey are headphones with one of the best active noise cancellations we’ve testedthey are very comfortable and their battery reaches 30 hours of autonomy with ANC. Of course, they come with a soft carrying case and not a rigid one. Sony WH-1000XM5 (soft case) The price could vary. We earn commission from these links Samsung The Freestyle In the field of projectors we can find very different prices. It doesn’t usually come down much in price, but the Samsung The Freestyle (2023) Right now it is in El Corte Inglés for 429 euros. It’s a smart projector Quite compact with Tizen operating system that incorporates speakers and comes with both WiFi and Bluetooth and a microHDMI port. The price could vary. We earn commission from these links ZTE Nubia Flip 2 Little by little we are finding folding phones with slightly more reasonable prices that, fortunately, are below the 1,000 euro barrier. He ZTE Nubia Flip 2 now it costs 371.80 euros. It is a folding clamshell with 3-inch external and 6.9-inch internal screen. It has 256 GB of internal storage and comes with a 4,300 mAh battery. ZTE Nubia Flip 2 (256GB) The price could vary. We earn commission from these links LG 75UA75006LA If you are thinking of renewing your television, MediaMarkt has now lowered the price of the LG 75UA75006LA. By 599 euroswe are talking about a huge smart TV that incorporates a 75-inch screen. It is compatible with the HDR10 format, it has Filmmaker mode to watch movies and series and its speakers are compatible with Dolby Digital. LG 75UA75006LA (75 inches) The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Google, Sony, Samsung, ZTE, LG In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best home theater projectors. Which one to buy and five recommended models from 299 to 18,000 euros

We have top prices on mobile phones, laptops and more

It is often said that the first months of the year are quite calm as far as offers are concerned, but there are always promos that break with this. The last one to arrive is brought to us by MediaMarktwhich has once again started its campaign with which we can benefit from a direct discount of 15% if we buy through their mobile app. Buy from this app, which is available on both Google Play Store as in the Apple App Storeit is as simple as doing it from the web. with her, we can benefit from very good prices right nowlike all these that we leave you below: Samsung Galaxy S25 Ultra by 976.65 eurosone of the best Android phones of 2025. Asus TUF Gaming Laptop by 1,274.15 eurosa device with 32 GB of RAM ideal for playing at 1080p. DualSense V2 by 62.04 eurosthe PlayStation 5 controller that is also compatible with PC. Dyson V15 Detect upright vacuum cleaner by 509.15 euroshistorical minimum price for this Dyson model. Google Pixel 10 by 636.65 eurosa great mobile phone if we are looking for a compact device. Samsung Galaxy S25 Ultra We start with the Galaxy S25 Ultrawinner of the Xataka award for best super high-end mobile of 2025. It is a device that stands out for offering a 6.9-inch screen with QHD+ resolution that also has one of the best anti-reflective treatments there is. Its performance is outstanding thanks to the Snapdragon 8 Elite, it has a very complete camera system and has seven years of guaranteed updates. Right now it is discounted to 1,149 eurosalthough if we make the purchase from the app, its price remains at 976.65 euros. Mobile – Samsung Galaxy S25 Ultra, Titanium Black, 256 GB, 12 GB RAM, 6.9″ WQHD+, Snapdragon 8, 5000 mAh, Android 15 The price could vary. We earn commission from these links Asus TUF Gaming Laptop These types of promos are very interesting for renewing a laptop, especially if we are looking for a gaming option. This one from Asus, model TUF Gaming FX608JMR-RV003, is a very balanced device. Its graphics card is an RTX 5060, ideal for playing any current title at 1080p and compatible with the new DLSS 4.5. In addition, it has an Intel Core i7-14650HX, 32 GB of RAM and 1 TB of SSD. All rounded off by a 16-inch screen with 165 Hz. Its price is now 1,499 eurosbut from the app it stays on 1,274.15 euros. Gaming laptop – ASUS TUF Gaming FX608JMR-RV003, 16 “WUXGA, Intel® Core™ i7-14650HX, 32GB RAM, 1TB SSD, GeForce RTX™ 5060, No operating system The price could vary. We earn commission from these links DualSense V2 The DualSense is a very interesting controller to play, both on PlayStation 5 and PC. It is wireless and has a built-in battery, which is always a plus. Its ergonomics make it quite comfortable and on the Sony console we can enjoy a series of functions that are great for immersion, such as adaptive triggers or haptic vibration. Its price on MediaMarkt right now is 72.99 eurosbut we can get one from the app by 62.04 euros. PS5 Controller – Sony Dualsense V2, For PlayStation 5 and PC, Bluetooth, Haptic feedback, White The price could vary. We earn commission from these links Dyson V15 Detect upright vacuum cleaner Within all the upright vacuum cleaners what’s up, this one Dyson V15 Detect It is one of the best currently available. It offers 240 AW of suction power and has laser lighting so that we don’t leave any dirt behind while we pass it. Its LCD screen will show us information in real time such as its autonomy and, as it comes with several accessories, it will be easy for us to vacuum any corner of the house. It is reduced to 599 eurosalthough from the app it stays on 509.15 euros. Stick vacuum cleaner – Dyson V15 Detect™ Absolute, Suction power 240 AW, 60 min, Intelligent and Powerful, 3 Modes, Laser Technology, Dirt Sensor The price could vary. We earn commission from these links Google Pixel 10 We close with another mobile, also one of the best Android phones of 2025. We talk about the Google Pixel 10an ideal device for those who like compact phones. It uses a 6.3-inch OLED display with 3,000 nits of peak brightness, and under the hood comes the Tensor G5 (as well as 12GB of RAM). Its battery is 4,970 mAh and it has a triple rear camera system, as well as seven years of guaranteed updates. It is reduced to 749 eurosalthough we can get it for 636.65 euros from the app. Mobile – Google Pixel 10, Obsidian, 256 GB, 12 GB RAM, 6.3″ Actua OLED, Google Tensor G5, 4970 mAh, Android 16 The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Purchase addiction, Samsung, Asus, PlayStation, Dyson, Google In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | Best cordless upright vacuum cleaners. Which one to buy and seven recommended broom vacuum cleaners from 139 euros

MediaMarkt’s Downhill makes this Google Pixel cheaper. A small and ideal mobile if you prioritize photography

MediaMarkt’s La Cuesta Abajo is leaving quite interesting discounts on telephones. In relation to mobile phones with a good photographic section, the store right now has the Google Pixel 10 for a price of 649 euros. This is one of the best prices MediaMarkt has had to date. Of course, the offer will end on January 23. The price could vary. We earn commission from these links A mobile phone with an excellent photographic section He Google Pixel 10 It is a perfect mobile phone for those looking for good design, a small format and an excellent photography section. Ride a OLED panel with a size of 6.3 inches which offers a resolution of 2,424 x 1,080 pixels, a refresh rate of 60 to 120 Hz and 3,000 nits of peak brightness. Internally it incorporates the processor Google Tensor G5 and in this case it comes with the configuration of 12 GB of RAM and 128 GB of internal storage. Its operating system will be updated for many years and its battery supports both 30W fast charging and 15W wireless charging. On the other hand, this Google mobile stands out, like other models of the brand, for its photography section. The front camera is 10.5 MP and on the back it comes with a 48 MP main sensora 13 MP wide angle and a 10.8 MP 5x telephoto. You may also be interested Pixelsnap Case for Google Pixel 10 & Pixel 10 Pro – Durable Protection – Stylish Protection – Obsidian (Created by Google) The price could vary. We earn commission from these links Spigen Glas.tR EZ Fit Screen Protector for Google Pixel 10, Pixel 10 Pro, Pixel 9, Pixel 9 Pro, 2 Units, Easy Installation, High Definition, 9H Hardness, Anti-Scratch The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Pepu RiccaGoogle In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Xiaomi’s high-end is back on sale with a bang. A powerful mobile with 1 TB and Leica cameras

Until next January 23, MediaMarkt will have its campaign active Downhill. Among all the offers there are some that have caught our attention, such as the Google Pixel 10 Pro or, in this case, that of Xiaomi 15T Pro of 1 TB, which has dropped in price to 799 euros in what is one of the best offers that the store has launched on this mobile to date. Other stores like amazon either PcComponents They have also lowered the mobile phone to the same price. The price could vary. We earn commission from these links A mobile with 1 TB He Xiaomi 15T Pro It is a high-end mobile from the brand that stands out both for what it offers at the hardware level and for the price, especially if we take this offer into account. At the design level it does not differ much from the previous generation, but it does. It comes with a different technical sheet, and quite good. It features a large 6.83-inch screen that offers both 1.5K resolution and a 144 Hz refresh rate. It is compatible with Dolby Vision and HDR10+ and inside we find the MediaTek Dimensity 9400+ processor along with 12 GB of RAM and 1 TB of internal storage. Its 5,500 mAh battery supports 90W fast charging and 50W wireless charging, its speakers are compatible with Dolby Atmos and its camera module, in addition to having the Leica collaborationis made up of a 50 MP main sensor, a 50 MP telephoto lens and a 12 MP ultra wide angle lens. You may also be interested XIAOMI Watch S4, Bluetooth Version, Advanced Professional Sports Mode, Quick Change 2.0 Bezel, 1.43 Inch Circular AMOLED Screen, Heart Rate and Sleep Monitor, Black The price could vary. We earn commission from these links XIAOMI OpenWear Stereo Pro, Open Ear Headphones, Bluetooth with Hook, Comfortable and Stable Use, 45h Battery, IP54 Water Resistant, Multiple Drivers, Hi-Res HiFi Audio, Titanium Gray The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Xiaomi In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best Xiaomi mobile in quality price: purchasing and comparison guide

the “mobile farms” that operate in Spain to scam you

A single person, operating from Barcelona, ​​and with technological material valued at 400,000 euros, managed an entire infrastructure capable of sending up to 2.5 million fraudulent messages every day. This is just one example of how criminal groups act through these SIM card farms, which they rent to execute massive scams that affect millions of users around the world. What are these farms and how do they operate? These ‘farms’ are basically industrial computer systems designed to exploit thousands of SIM cards simultaneously. The core of the system is the SIMBOX, boxes that house hundreds of professional GSM modems. Each modem functions as an independent mobile phone, capable of sending between 12 and 18 messages per minute. In the last case dismantled by the Civil Guard, the operator had 35 SIMBOX equipped with 865 active modems, controlled by a dozen computers. The result: millions of fraudulent calls and SMS sent daily to previously selected victims. Criminal business. According to explains the Civil Guard, these infrastructures were not necessary until recently. As reported by El País, a government order put into effect last June blocked any calls with Spanish numbers made from computers with IP located abroad to stop spam and fraudulent calls. For this reason, international criminals have been forced to find alternatives. In the case of Spain, they use someone within the country, with technical knowledge and knowledge of the country’s social structures to provide them with active local numbers. This is how this new criminal business niche is born. How the scam works. Just like explained The Civil Guard in the report of the last case dismantled, the operator did not directly execute the scams. Its role was to create and maintain active infrastructure, which it then rented to cybercriminal networks anywhere in the world in exchange for payments in cryptocurrencies. He used a cafeteria in Barcelona as a cover, passing it off as a call center to justify the massive registration of telephone lines with the providers. The SIM cards (more than 60,000 ready-to-use and another 10,000 brand new at the time of the intervention) were purchased from different providers and activated with false identities. Constant rotation. The sending numbers changed very frequently automatically, remaining active only for brief periods after registration to make tracking difficult for telephone companies and security agents. When the operators detected mass shipments from certain numbers, they had already been replaced by others. For specific cases, the operator also had a briefcase with a portable SIMBOX that allowed him to work from any location (even from a moving vehicle) using a Wi-Fi connection or mobile network. Automation. From the Civil Guard they assure that, although the infrastructure could contact thousands of people simultaneously, these were not completely random shipments. The criminal groups that rented the service previously studied the profiles of potential victims and directed the messages and calls toward specific groups. In the case investigated, they mainly targeted Russian and Ukrainian citizens residing in Spain, contacting them in their own languages ​​and posing as the National Police or employees of the Bank of Spain to pressure them and obtain bank details or high-value transfers. According to mention El País, 170,000 euros were stolen from one of the victims. How the network was dismantled. The Civil Guard identified the operator after several complaints filed in Aspe and Novelda (Alicante). The agents traced the telephone lines used in the scams to the Barcelona cafeteria, which they placed under surveillance. A man frequently left the establishment carrying large boxes that he transported to his home. Three searches, in the home, the cafeteria and a storage room, allowed the entire infrastructure to be intervened. The detainee, a 41-year-old Ukrainian computer scientist, was initially released with precautionary measures, but was arrested again when he tried to leave the country through the El Prat airport, according to account the middle Vigo Lighthouse. Third infrastructure of this type in the world. According to Indian the acting head of the Civil Guard Command in Alicante, Francisco Poyato, this is the third farm of its kind dismantled worldwide, the second in Europe and the first in Spain. The investigation remains open. Given the value of the material seized and that it was an infrastructure that provided services to multiple criminal groups, the Civil Guard estimates that the money swindled could amount to several million euros. Cover image | Civil Guard In Xataka | This is the new scam with fake phone numbers that already has victims: Google’s AI results are the ‘culprit’

MediaMarkt knocks down the price of the top mobile phone for taking photos. A much cheaper Google Pixel on VAT-free Day

Once again, MediaMarkt has launched a Day without VAT in which we can find juicy discounts on almost all types of devices, even those that do not usually drop in price frequently. In the field of mobile phones we have the best offer – at least without coupons – that the store has launched to date in the Google Pixel 10 Prowhose discount leaves it for 751.24 euros. Google Pixel 10 Pro (128GB) The price could vary. We earn commission from these links A perfect mobile for taking photos Whether you want it to take photos, for its design or for the software, the Google Pixel 10 Pro It is a high-end mobile phone that is quite interesting for everything it offers. Right now you have the best (or at least one of the best) prices the store has had to dateso it’s a good time to get it if you’ve been looking for a good discount for a while. Especially after Black Friday and the Christmas season. It is an ideal phone if what you are looking for is a fairly compact size, since its screen is 6.3 inches. The panel offers a refresh rate of 1 to 120 Hz and the processor is the Google Tensor G5. On the other hand, it includes 16 GB of RAM and 128 GB of internal storage, so it is the basic configuration of the mobile. If you prefer, the 256 GB version reaches 850.41 euros during the MediaMarkt campaign, another minimum price of the store. Among other things, it is worth mentioning that the software will receive updates for six more years, the mobile is resistant to both water and dust (IP68) and at the camera level the Pixel 10 Pro offers very good results thanks to its 50 MP main sensorto its 48 MP wide angle, to the 48 MP 5x telephoto and, of course, to your camera app. You may also be interested Google Pixel Watch 4 (41 mm) – Android Smartwatch with Fitness Tracking and Gemini Help – Polished Silver Aluminum Case – Porcelain Sports Band – Wi-Fi The price could vary. We earn commission from these links Google Pixel Buds A-Series – Truly Wireless Earbuds – Bluetooth Audio Headphones – White The price could vary. We earn commission from these links Some of the links in this article are affiliated and may provide a benefit to Xataka. In case of non-availability, offers may vary. Images | Alejandro AlcoleaGoogle In Xataka | The best mobile phones, we have tested them and here are their analyzes In Xataka | The best quality-price mobiles. Their analyzes and videos are here

Chinese mobile phones conquered the market by dividing into a thousand different brands. Now they are doing just the opposite.

A few days ago OPPO made it official: after the merger with OnePlus (although with “independent” operation“), now brings Realme under its umbrella. Thus, both Realme and OnePlus go from going on their own to becoming sub-brands within a differentiated organizational chart. If the beginning of the decade was one of separations, with the division (forced by circumstances) from Honor and Huawei and the “independence” of POCO and Xiaomi following the steps of Redmi and Xiaomithe roaring 20s have taken a turn of the script to do just the opposite: associate even more (with one exception that swims against the current: Nothing and CMF). The quotes are important insofar as these separations, although announced with great fanfare, hid a reality of sharing certain processes and technologies to a greater or lesser extent. Why is it important. OPPO is the fifth best-selling mobile brand in the world, according to CounterPoint data for the third quarter of 2025. And if we go to 2024, Canalys data They show that OPPO (at that time together with OnePlus) had a global market share of 8%. With the merger, the three teams will work together although each continues to develop their own devices to share resources and thus reduce costs. But also, the direct consequence can be sensed in this graph: there is a small piece of Realme’s 4% pie that increases OPPO’s portion. Canalys As confirmed by OPPO and Realme to Xataka Mobilethis decision is a strategic measure to “make better use of resources and amplify synergy (…). This allows OPPO, Realme and OnePlus to present a unified and improved offer, offering more innovative and differential products and more optimized and user-focused customer service worldwide.” In short, to be more competitive. The context. Oppo’s share grows and approaches the top 3 of Apple, Samsung and Xiaomi. In a saturated market with reduced margins, competitiveness low-cost It’s brutal. and with runaway RAM pricessurvival depends on being strong to negotiate in the supply chain and reinforcing an ecosystem to build loyalty. Xiaomi already did it when POCO website loaded to integrate with the matrix in a simplification movement. In fact, OPPO is doing a Xiaomi by differentiating its sub-brands: the main one is the premium one, POCO is the one that offers some groundbreaking features at an eye-catching price and Redmi for tight budgets. The brand has not yet commented, but the history of each one leads us to think of premium devices with the OPPO seal, the good cost-performance ratio of Realme and OnePlus as a kind of flagship killer with differential functions. Inthree lines. In the complex ecosystem of Chinese mobile manufacturersthe huge conglomerate BBK Electronics It makes up a series of brands of different importance: there are the strong ones, led by OPPO and Vivo, and other smaller brands that have been developing their trajectory such as OnePlus and Realme, but also Iqoo. Although each had their own communication, sales and marketing strategies and some development elements, shared production, logistics and R&D&I processes. With this move, OPPO, Realme and OnePlus will share a structure. In Xataka | In the midst of a protectionist retreat, Xiaomi wants to be the new Huawei and knows where to start: with its own chips In Xataka | “The mobile industry was boring and monotonous.” Oppo is willing to change it Cover | Xataka and Wikipedia

Years ago we ridiculed China for copying Western mobile phones. The fact is that now they copy them… and improve them

We Europeans have integrated into our culture that copying is something negative, an act of theft according to tech industry figures such as John Ive. In China, the culture of ‘shanzai’ It tells us the opposite: learning and replicating what the best teachers do is the best way to reach (or surpass) their level of knowledge. In China, the logic is different. The culture of ‘shanzhai’ It starts from a much more pragmatic premise: learning by replicating the best is the fastest—and most effective—way to reach their level, or even surpass it. For years, seeing Chinese brands copying giants like Apple was a source of ridicule on social networks. Until the country’s technological advance has made the outcome inevitable: copies that no longer only imitate, but also technically improve the products from which they are inspired. The Honor Magic 8 Pro…Air. Apple sets the conceptual pace for where industry trends will move. And, although Samsung was the first with its Galaxy Edge, the race to create increasingly thinner flagships has been started by Apple with its iPhone 17 Air. A model that It is not working very well on a commercial level.precisely because of the sacrifices that supposedly entail creating such a thin mobile phone. It only has one camera. It is the iPhone with the worst autonomy of the entire family iPhone 17 It is, in practical terms, inferior in some key aspects to a base iPhone The most talked about mobile phone this week is the Honor Magic 8 Pro Air, of which we have leaks through JD’s own pageand whose presentation date and part of the design are already confirmed by Honor itself. We will meet him on January 19 in China. Don’t take away my basics. “I’m willing to lose two cameras and suffer with the battery in exchange for a thinner phone.” Said nobody, ever. According to the information leaked, this Honor It has three cameras It has a 5,500mAh battery The rest of the specs will be those expected in any high range honor Power 2. The Honor Magic 8 Pro Air will not be the only Honor model “inspired” by Apple for this 2026. Recently, the company presented its Power 2a mid-range with just 8mm thickness and only 216 grams of weight. In addition to having specs that border on the first line, it is practically a humiliation in terms of battery for all its rivals: it has 10,000mAh, the same as the powerbanks that I have at home for my trips. It’s not a player thing. Xiaomi has even renamed its star flagship from Pro to “Pro Max”, in a model in which even the case of an iPhone 17 Pro Max fits almost perfectly. Differences with the Apple model? Battery… 7,500mAh. In less thickness. Screen with more peak brightness. Double the base memory. Three keys. China It is in one of the best moments to lead the smartphone race. The generational leap in batteries is leaving Western manufacturers behind. The maxim is clear: add all the hardware that fits in the body of the phone. A strategy focused on volume. Giants like Apple or Google need to hit the mark with their flagship model to make their mobile division profitable. Chinese manufacturers maintain their profitability thanks to broader catalogs, with dozens of models that cover all price ranges. A market of traditions. The data of Counterpoint in Q3 2025 They make one thing clear: the lack of technological innovation does not affect Samsung or Apple. The two leading companies maintain their position, followed by Xiaomi, which is already practically traditional in markets such as Europe. Despite this, China is demonstrating something key in a market that aspires to win in the coming years. He not only knows how to copy: he knows how to improve what already exists. In Xataka | China has a replica of 12 European cities with Parisian neighborhoods and part of the Alhambra. And it belongs to Huawei

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