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Harley-Davidson wanted to move from thunderous noise to electric silence. The joke has cost him 20 million dollars

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20 million dollars. It is what It has cost Harley-Davidson The experiment of offering an electrical alternative to its classic custom motorcycles. Livewire, the brand that created by and to offer a different path to that of combustion motorcycles, has only managed to sell 33 motorcycles in the first quarter of 2025, 72% less compared to last year. A Lousimo Year Start. In the first quarter of 2025 Harley-Davidson sold 38,000 motorcycles. In the same period, he sold 33 Livewire. In the case of its electric motorcycle division it is a 72%drop, although 2024 was not a good year: they sold 117 Livewire compared to 57,000 Harley-Davidson. The company itself recounts in its account report that there is no demand for electric motorcycles, and that losses in this division amount to 20 million dollars. What Livewire offers. The world of motorcycles is passionate, even more so if it fits in the case of buying a Harley. They are faces, little efficient and with dynamic qualities at least debatable. Even so, they fall in love with thousands of users worldwide for their aesthetics, thunderous sound and quiet travel philosophy. It is not something they have managed to convey with Livewire. Although its slogan is that of “Electric motorcycles with soul”the reality is that the state of the electric motorcycle beyond the urban scooter, is gloomy. Models such as Alpeist S2 have a price of 19,148 and an official 194km autonomy in city, just over 100km on open road. Figures that make practically impossible to bet on one of these motorcycles to the minimum that we want to leave with them. Harley is not alone in this desert. Ego, one of the pioneers in electric motorcycles and the main protagonist of the Moto E category (the electric GP motorcycle), announced its bankruptcy in October 2024. Pioneer marks such as Zero, with barbarities such as SR/S (a motorcycle with 275km autonomy, recharges in an hour and a tip of 200 km/h), are sold in Spain for 23,790 euros. They are especially high prices compared to any of their combustion alternatives, practically double. The passionate element. The electrification in the car is inevitable: it is, for the most part, a utensil to move from point A of point B (a separate question is how much we want to spend on it and how fans we are of motor racing). But, on the road motorcycle, the thing changes. The only rational motorcycle is the scooter. Everything else is the result of passion for motorcycling, weekend routes and, on a great extent, sound. According to Anesdor data, as of April 2025, the electric motorcycle is 4% of the Spanish Total Spanish Park, completely starring scooters (both particularly and, mainly, rental fleets). The future of the motorcycle. Motorcycles, due to their low displacement, are usually much less polluting vehicles with respect to cars. It is something that will increase even more with the new regulations, Much stricter in noise and emissions. Associations such as Anesdor fight for a legal framework in which the motorcycle is protected and can function as a sustainable mobility alternative. The surcharge of electric motorcycles is especially notable, with products that double the price at their combustion alternatives even in the simplest models. If we add that, with current technology, The autonomy is around 100kmthis segment is especially difficult to open hollow. Image | Xataka In Xataka | The 11 cheapest and most autonomy electric motorcycles: the best quality-price options

Volkswagen has put $ 6,000 million in Rivian to grow in the United States. Tariffs are truncating their plans

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At the end of 2024, Volkswagen confirmed that Inject almost 6,000 million dollars In Rivian. During the previous summerThe Germans announced that they invested 5,000 million dollars in the US car and electric vans company. Then they defended this measure within a generalized adjustment Within the company as the way to gain presence in the United States and, at the same time, learn in software matter of what is worked on the other side of the puddle. An especially important facet for Germans who have been looking for alternatives in other companies, including China Xpeng. Almost a year ago, in Volkswagen they claimed that this decision would allow them increase your sales in the United Statesa country where the company has more problems to satisfy a market that demands huge vehicles whose production is available for a hand for the Germans. That promise, to continue growing in sales, was especially important in the Context of cuts mentioned above. In fact, the workers’ representatives came to wonder what guarantees were that the last and new party committed was not A new way of burning another 1 billion dollars. To this difficult situation, Donald Trump’s tariffs have been added. The commercial barriers of the new president of the United States have led Volkswagen to look for solutions to alleviate economic damage to their finances. From having hundreds of audi units stops on the border until a conversion of one of their plants In the country. Now, Rivian already adjusts his sales goals. Down. The excuse is the tariffs Rivian should deliver 51,000 units of their cars, pick-up and electric vans at the end of the year. But he already announces that he will not fulfill the plans. The figure has been adjusted downwards, reducing forecasts between 10 and 20%. According to their new accounts, they will put in the market Between 40,000 and 46,000 vehicles. They ensure that the reason is the tariffs imposed by Donald Trump’s government in the United States. Collect in Bloomberg that the company manufactures all its cars in the country and that the vast majority of the pieces are also local but that they warn that the company “is not immune to the impacts of world trade and the economic environment.” Of course, the company ensures that it can meet the objective of offering a gross benefit at the end of the year. Once taxes and other items are discounted, Most likely, Rivian continues to give losses. Tariffs are assuming a real headache for the industry and even is a problem for who manufacture in the United States. Tesla, for example, is the company that Less impact will suffer With these commercial barriers but Elon Musk himself wanted to make it clear that They were also affected by them. Giants like Ford or General Motors have been Looking for formulas To alleviate the economic blow to its accounts but the situation is especially complicated for two types of companies: those that export to the country most of its production or pieces (such as Japanese and Europeans) or those of smaller. The largest companies have giving way to a stock they had already accumulated. Applying great discountsit is certain that they have not achieved the benefits per unit that they would expect but at least it has allowed them to move forward until knowing the possible new conditions. However, for small companies such as Rivian the situation is much more complicated. We have already counted to start a car company forces to lose money for years and that it is only sustainable if other companies and Investors They are willing to Leave your money until you see benefits. In this case, a commercial sway is much more pronounced than in any other situation. Now, Volkswagen has no choice but to maintain the road map and continue supporting Rivian although the economic context that makes it even more complicated. The Germans aspired to learn their company from this company Secrets around softwarea division that is Bringing the entire Volkswagen Group and? He already expelled some of his CEO. Photo | In Xataka | The sensitive data of 800,000 electric cars from Volkswagen have leaked: from homes to the routines of its owners

Pegasus will have to pay 167 million for damages

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Large technological ones presume to shield their ecosystems, but the reality is more complex: there are no infallible systems. And if there is an expert company in finding the right crack, That is nso Groupthe Israeli firm responsible for spy software Pegasus. Now, goal has achieved a historical judicial victory after six years of litigation: a federal jury He has condemned to pay more than 167 million dollars in punitive damagein addition to others $ 444,000 in compensatoryfor affecting WhatsApp users with their espionage tool. Goal declared the war to Pegasus. The demand was filed in 2019after discovering a massive attack that took advantage of a critical vulnerability in the WhatsApp call system. The Pegasus spyware could be installed on the devices through a simple call, even if the user did not respond. From there, it was able to activate the microphone and the camera, access messages, emails, locations and all types of sensitive data of the device. Suspicious infection attempts collected from the phone of a goal (Citizen Lab) The investigation was carried out in collaboration with Citizen Lab, that helped identify the possible affected: More than 1,400 users, including journalists, human rights and diplomatic activists. WhatsApp says that it directly notified each of these people and displayed urgent security patches. It was the first time that an encrypted messaging provider brought a private company to the courts to use espionage tools against its platform. Secrets that came to light. During the judicial process, NSO Group was forced to admit something that had been avoiding confirming: that his software is capable of silently compromising “the entire content” of a telephone. Pegasus can be infiltrated both in iOS and Android using different vectors – including zero day exploits, browsers and messaging services – and once installed, communicates with external servers to send the data. The trial forced, for the first time, to high positions to declare under oath. It was exposed how its salary surveillance system works, which operates as a service sold to governments and agencies. In addition, Meta made it clear that WhatsApp was not the only objective of NSO: its infrastructure was used to attack other services, and its activity affected users in at least 20 countries, according to Citizen Lab. Pegasus, in fact, it can compromise other applications encrypted as a signal, which expands the scope of the threat. The verdict that marks a precedent. As we say, the decision of the recently announced jury forces NSO to pay 167 million dollars for punitive damage and more than $ 444,000 for additional dollars for compensatory damages. It is the first judicial judgment in the United States that holds a Spyware company for the illegal use of its tools against technological platforms and civil users. Meta has not hesitated to point out this movement as an important advance for privacy and digital safety, and believes that the sentence acts as a deterrent for the entire spy software industry. Apple also tried to take them to trial. Apple presented its own demand against NSO Group in November 2021. He claimed that the company had used the Forcentry Exploit to compromise Apple devices through a manipulated identification system. The objective: install pegasus without user knowledge. The company solicitated a court order that prohibited the use of its software and services by NSO. However, it transpired that last year Apple decided to withdraw from the case. According to the motion presented before the Courtcontinuing with the process was a risk: they feared that confidential information about their threat intelligence system could be exposed. Apple argued that the current environment – more fragmented and with malicious actors more diverse than when the lawsuit was filed – made the potential benefits of the trial no longer compensate for safety risks for its users. Images | Boliviainteligent In Xataka | WhatsApp the privacy seemed pump proof. Until a state prosecutor tried to erase incriminating messages

More than 2.5 million people have attended a concert by Lady Gaga. It is not excellent news for music

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If someone wondered if THE FIASCO AT CUP OF ‘JOKER: Folie à Deux’ I was going to have a negative impact on Lady Gaga’s career, this weekend the artist has been in charge of demonstrating that she has not been beating a worldwide record: about two and a half million peopleaccording to sources from Lady Gaga, they gathered in Rio de Janeiro for a direct artist. It is the largest amount of audiences ever gathered for a female singer, thus exceeding the figure that Madonna had previously held with 1.6 million people. Free abracadabra. The artist played on the beach of Copacabana before these two and a half million spectators, and came to thank the presence of the crowd live. In the previous days, the fever by the singer, who has been preparing the event since last Tuesday, has taken over Brazil. Lady Gaga had been seen for the territory for 12 years, and took the opportunity to review all her great successes, including some of her last supervants, ‘Mayhem’. After being a sign in Coachella and giving this historic concert, the singer addresses Singapore. Shortly after the world tour will begin to promote his latest album. More macroconcientes. The echo that Lady Gaga’s concert has had nothing strange: the macroconciente is, paradoxically, The new music expression unit. Media mastodon with a media deployment only within reach of the largest and that are the musical equivalent of Marvel’s-evidence. Its profitability is beyond doubt: in Spain in 2024, live music entered 25.32% more than the previous year, 725.6 million euros. This upward traction is only possible in terms of great events and concerts in giant enclosures. The authentic business. We can jump to a global scale: According to Pollstar dataonly the 100 most successful tours in the world (that is, all macroconcientes) reached a joint collection of 9.5 billion dollars. If we take into account that the music industry globally billed 29.6 billion dollars in 2024we can get an idea of ​​how important this part of the business is: practically a third of the total. Let’s add another nuance: in 2023, concerts and macroconcientes They generated 304 million euros in Spainbut its real economic impact was 2.2 billion euros. The figures are multiplied in proportion to global scale, and it is understood why the industry is interested in supporting the great events, however expensive they are. The roller of the macroconciente. Macrofestivals and macroconcierts have become a completely autonomous monster and outside the industry movements. Undoubtedly, this new normality of the industry has affected, above all, the smallest concerts and the most modest proposals. As Cruz saysauthor of the ‘macrofestival’ essay, “the penalty is that the possibility of enjoying live music is only in enclosures with 40,000 people, video screens, overlapping groups. We should be able to have other ways to consume live music because I believe that this does not generate public for music, but in any case for more festivals.” More money does not imply growth. Or said with figures, Pollstar numbers of 2024 they throw a paradox. While concert revenues increased by number 8.7 % compared to the same period of 2023 and the number of shows increased by 16.7 %, which suggested an expanding industry, that growth is not uniform. On the other hand, the average gross income per show fell 6.9 % and the average number of tickets sold by show decreased by 14.9 % (what does this mean: that in a year the tickets have risen notoriously at the price). Obstacles for the rooms. All these figures point to a domination of macroeventos and macroconciertes in the musical panorama. And it is not necessary to go to the specific numbers: in Madrid, institutional efforts are turned into the Reopening of Santiago Bernabeu and in a fight with Barcelona to see who organizes the most gigantic event. Meanwhile, legislation for small rooms and events is extremely demandingwith very noticeable capacity limitations, and the most modest concert organizers find continuous obstacles to access specific subsidies or to guarantee the survival of their businesses. The artist loses. The artists themselves in groups not only small (who often have to pay rates for the rental of concert rooms), but of medium impact and sometimes international reach, they lose with the comparison. British Kate Nash talked about how after a medium -sized room tour I could lose 50,000 pounds. A few weeks ago, the group of Wales the peasants! He took off the costs of turning out of his country, and no matter how successful they had, the accounts They hardly square. The Spaniards Viva Belgrade talked about how La Riviera and Tokyo Salas filled and They couldn’t live from music. They are just some examples that give away a situation that may not be reversed. The monster of the macroconciertes devours the most modest scene, and it is not so much a popular impact problem (two and a half million people!) Or income for the industry, but of something so simple and essential for the survival of music as there are still groups that compose new songs, and that make the medium beyond the castle of fireworks. Header | Ralph_ph – Peter e In Xataka | Taylor Swift has already released 34 editions from his latest album. OBJECTIVE: Never abandon success lists

We thought that the olive oil sector was so broken that the olivers were losing 270 million euros. Is more than double

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When Jesús Cózar, general secretary of UPA Andalucía, gave a press conference saying That “the olive growers have stopped receiving 270 million euros in the month of March, or what is the same, more than 8 million daily, due to the current situation of ruin prices in origin,” many raised an eyebrow. That’s the milkmaid accounts, they said. Now a team from the University of Jaén, the University of Córdoba and the Institute for Agricultural and Fisheries Research and Training has calculated the alleged imbalance of the oil market and a clear conclusion has arrived: Cózar fell short. Market imbalance? In general terms, we can conceptualize the olive oil market as if it were a huge equilibrium machine: the final price of the oil arises from a balance in which many things intervene; But above all, the total stocks and the expected demand. If there is little oil, as happened in recent years, the price tends to rise until the demand fits the amount there is. If there is a lot of oil, it occurs just the other way around. Well, with that principle in mind, we can evaluate whether the market is unbalanced: that is, if the price is above or below what it should be. That is what they have measured. After weeks and weeks with the fly behind the ear, the Provincial Council of Olive Oil of the Provincial Council of Jaén requested a report on the current market situation. To evaluate the real situation, the UJA/UCO/IFAPA team has used a series of new computer analysis models of imbalances. According to your conclusionsthe price of the AVE in origin should be between 5.55 and 6.14 euros/kg. The fork is due to the fact that some data are still missing and the final production can reach between 1.29 and 1.5 million tons. What does this translate? Basically, the 270 million euros spoken by the Secretary of the Andalusian UPA are an anecdote: what the Spanish olive groves are ceasing to receive are 626 million euros. From October to March, the average price at source in these months has been € 4.49. That is, one euro below the minimum estimated price in the study. What is happening? They don’t even know. A few days ago, Juan Luís Ávila, the head of the Olivar de Coag sector He wondered “What is happening in the market so that prices remain artificially low.” In fact, he is preparing a complaint with the National Markets Commission and the competence to find out. Why is it interesting? Because All this situation (That arrives, remember, at a particularly delicate moment for the olive industry after years of crisis and hoping that this year would be resolved) is very complicated: it is still clear that, Despite the weight of Spain in the sectormarket mechanisms are easily alterable. And not even in contexts Where we have the “pan for the mango”there are useful instruments to have it controlled (or even know that everything is working correctly). Image | FERI TASOS In Xataka | In the middle of the largest commercial chaos, olive oil seems immune thanks to a factor: consumption in Spain

Apple anticipates 900 million dollars of tariff impact. It is equivalent to the cost of producing almost two million iPhone

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Apple has released the financial bomb that Wall Street was waiting for: 900 million dollars in extra costs For Trump’s tariffs. The figure, although considerable, is less devastating than feared by analysts, a possible sign of the stealthy preparation that Apple had been executing for months. The backdrop. Apple has exceeded expectations with 95.4 billion dollars in income, but The commercial war Draw a complicated horizon. Actions, in fact, fell 4% after closing. Not because of the present, above the expected, but for what will arrive after June. The market was waiting for clear answers about the future from Apple, but instead received well -calculated evasive. The money trail. Apple has also reduced its sharing repurchase program by 10,000 million compared to the previous year. It is the typical financial movement that goes unnoticed between tariff holders, but betrays a defensive position: Apple is accumulating effective before the commercial storm that is coming. The company that presumed from its treasury now protects it more than ever. Between the lines. “I don’t want to predict the future because I’m not sure what will happen to tariffs,” Cook said in The subsequent call with investors. It is not very common for a CEO to expose its uncertainty, and even less if we talk about Cook, known for its meticulous planning. Perhaps it is a symptom of the real problem: neither an all Apple can foresee the turns of Trump’s tariff policy. Emergency logistics reorganization, diverting iPhone manufacture towards India And from the rest of the products to Vietnam, it is impressive, but improvised: a plan B for which the deadlines have had to be accelerated. At stake. The battle goes beyond 900 million in a quarter: it is for the future of Apple’s business model. It is the sale of premium products with margins far superior to the average of its sector manufactured in Asia. If India is 5% or 8% more expensive than China, as analysts anticipate, it could lead to a blow to profitability. And would go far beyond a quarter. It is the first act of the threat of change for the technological value chain. In Xataka | Apple loses the war against Epic. Fortnite returns triumphant and Spotify already prepares its rematch Outstanding image | Rashed Paykary in Unspash

530 million euros for sending users to China

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Tiktok It has been sanctioned with a fine of 530 million euros for violating the General Data Protection Regulation (RGPD). The social network, owned by Bytedance, allowed remote access from China to data from European users, without guaranteeing a level of protection equivalent to that of the European Union. In addition, in February 2025 it was discovered that part of that data had been stored in Chinese servants, contradicting what the company itself had declared during the investigation. The blow is not there. In addition to the economic sanction, the Ireland Data Protection Commission (DPC) has given Tiktok a period of six months to adapt the data processing to the RGPD requirements. If you do not do it within that period, all data transfers to the Asian country will be suspended. What has happened exactly. The investigation has been led by the DPC, main authority by having Tiktok Technology Limited headquarters in Ireland. The final report concludes that Tiktok did not guarantee a level of protection equivalent to the European in data transfers, and did not properly evaluate the risk of access by the Chinese authorities. Graham Doyle, an attached commissioner of the DPC, summarized it as follows: “Tiktok did not carry out the necessary evaluations and did not address the risk of access to personal data by the Chinese authorities in accordance with anti -terrorist laws, counter -signs and other norms identified by the company itself as materially divergent of the EU standards.” Breakdown of the sanction. The fine imposed is broken down into two concepts that respond to two different articles of the RGPD: 485 million euros for violating the Article 46(1), by making data transfers between the European Economic Space (EEE) and China without adequate safeguards or guarantees of equivalent protection. 45 million euros for violating the Article 13(1) (F), by not informing properly in its October 2021 privacy policy about the data recipients of the data, including China. This infraction extends from July 29, 2020 to December 1, 2022, at which time Tiktok updated its policy. Background: A suspicion of 2021. Research dates back to 2021When doubts arose about whether engineers in China could access European user data. Then, the DPC opened a formal investigation to verify the legality of data transfers outside the EEE. At that time, Tiktok said he did not store European data in China, although he acknowledged that there could be remote access from the country. Version and contradiction changes. In April 2025, Tiktok notified the DPC that he had discoveredtwo months before, a case in which a limited amount of European user data had been stored on Chinese servers, contradicting their previous statements. The company indicated that these data have already been eliminated, but this finding has weighed in the regulator’s final decision. Why this is important. The RGPD establishes that personal data can only be transferred outside the EEE if the receiving country guarantees an essentially equivalent level of protection. In the absence of a “adaptation decision” by the European Commission (which China does not have), additional measures must be applied, such as standard contractual clauses and risk assessments. Tiktok did not meet these requirements. Tiktok defends himself. The company has announced that the decision will resort. According to BloombergTiktok states that he has never received a request for European user data from Chinese authorities, and that he has not provided any information. Ireland’s role in all this. Although the European Data Protection Committee (CEPD) includes about twenty authorities, the Irish DPC leads this case because it is the main Tiktok regulator in Europe. It is not the first time he does: in 2023, I fined the social network with 345 million euros for not properly protecting the privacy of minors. Images | Mourizal Zativa | Christian Lue In Xataka | Apple loses the war against Epic. Fortnite returns triumphant and Spotify already prepares its rematch

This map shows how the land will be within 250 million years. If fulfilled, Spain will be very lucky

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About 200 million years ago, the last supercontinent began to fragment. THE PANGEA DIVISION He gave way, very little by little, to the current geological composition. But that which separated will join again. The continents continue to movecolliding with each other, and a theory points out that it will be in 250 million years when another supercontinent arises. We have baptized it as PANGEA Ultimaand the truth is that it will give exactly the same what countries we have as neighbors. PANGEA Ultima. Plate tectonics It is curious because they continue to move under each other, and that is what has led to the theory of Continental derives. These movements are studied to understand the past, as well as to decipher the future, and one of those scholars is Christopher Scotese. This American geographer is the creator of the Paleomap Projectwhich seeks to show not only how the elements have moved these last 1,000 million years, but the prediction of that supercontinent future. And Scote elaborated This map: Who is the one who has inspired The one that opens this article: Curious neighbors. According to this, within 50 million years North America would have turned so much that Alaska would be in a subtropical latitude and Eurasia would also turn, but in the opposite direction, making Great Britain be closer to the North Pole. Africa will get closer to Europe and Arabia, disappearing both the Red and Mediterranean Sea and, within 100 million years, the Atlantic will start diminishing. It will be 150 million years when the Atlantic disappears as a result of being sucked by the American continent, bringing much more America and that block composed of Eurasia and Africa. And the culmination will occur within 200 million years how much that new supercontinent is formed, with the Indian as central sea and a curious neighborhood mixture. According to this model, Latin America would be more or less the same, but with African neighbors in the east. Cuba would be stuck to the United States, Greenland would be next to Canada (bad luck, Trump) and Spain would continue to bordered France and Portugal, but also with Italy, Morocco, Tunisia and Algeria. England would also have stuck to France and Korea would be in a curious sandwich between Japan and China. It will give exactly the same. But the truth is that it doesn’t matter what your new neighbors seem, not because, obviously, you will not be there to suffer them, but because it is possible that humanity has become extinguished by then. Not because we sometimes strive in it, but because conditions will not be the most suitable for the life of mammals. In a study Published in Nature, the researchers predicted that 92% of the land would be Inhabitable for mammals. The reason is that, in a simulation of the climate of this new supercontinent, it is estimated that the temperatures of much of Pangea Ultima will be more than 40ºC, but also the amounts of CO₂ will make the life of the mammals … complicated. Due to the number of shocks between plaques, there will be a great volcanic activity that will increase the CO₂ EMISSIONS TO THE ATMOSPHERA, heating not only the planet, but promoting that the levels of that co₂ bend to the current ones. In addition, the Sun will be 2.5% luminous at that time because its nuclear fusion rhythm will have increased and is something that will contribute to the planet, in addition, to be drier. Spain or so bad. It is not a panorama too encouraging, the truth, since plant life will also experience a massive extinction, but researchers point out that conditions may not be so bad in all parts of the New World. Thus, those closest to the upper part of the North Pole, could have cooler conditions that will facilitate a better adaptation to life. And Spain, Portugal, Morocco or England are in that stage. There is also the possibility that we become specialists in desert environments, becoming night animals in something similar to what is seen in ‘Dune‘. Alexander Farnsworth, one of the researchers who have simulated the climatic conditions of that future, also analyzed From the most serious point of view how life makes its way in Arrakis’s climate and points to that parallelism with the land within 250 million years. One more. Is it this how the land of within 250 million years will be seen? Namely, but there are several hypotheses formulated these last decades that, in one way or another, point to the existence of that supercontinent. One is Novopangeawhere the Pacific will close. Another is Auricawith the closure of both Atlantic and the Pacific. And another model is Amasiawith the union between Asia and America. And the model does not care, they are still similar to the Last Pangea And, after that new supercontinent, the estimate is that the Atlantic will open again, separating the countries and starting a new cycle of rupture. What will happen to life? Well, it will make its way, as the great Jeff Goldblum already said in ‘Jurassic Park‘, because mass extinctions … There have been several. Image | Caffete In Xataka | The land has moons that we do not know: exploring them is key to revealing the secrets of our solar system

Juan Roig believes that domestic cuisine has the days counted. There are eight million Spaniards who are already beginning to prove him

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“I said it and I maintain it: in the middle of the 21st century there will be no kitchens”, with that simple phrase, Juan Roig (the executive president of Mercadona) summarized the future Of his company just a month ago: it was not only a banal prediction, it was a declaration of intentions. Then half Spain He was thrown on him. But there was something that half Spain did not know and Roig, yes: there are already eight million people who resort to the prepared dishes of the supermarket. And it’s just the beginning. What is happening? If we go to the datawe can see that, in recent decades, home cuisine had been in clear decline. Millenials ate 30% more often in restaurants than any other generation; When they cooked, they spent less time (one hour less than the week X) and, when they bought, they opted more for prepared meals, pasta and sweets than the rest. They are US data, but We could find A similar process in all Western countries It is true that in recent years the situation seemed to have changed (the survey World Cooking Index Gallupfor example, said that homemade cuisine had increased 10% in Spain in 2022 compared to 2018). However, everything seems to indicate that it is something close to pandemic that, little by little, everything returns to previous trends. And that have been seen from supermarkets. The figures The Kantar consultancy was given This same March and fit as a glove with another good number of related data. As Elena L. Villalvilla explainedduring 2024 Spanish households consumed more than 700,000 tons of prepared dishes: that is 17 kilos per head. Which represents an increase of 6.6 % compared to the previous year. The same data presented Roig last month confirmed the trend. The precooked dishes section of the supermarket chain “is already profitable and continues to grow.” In fact, it is present in 1200 of the 1600 establishments and follows an ambitious incorporation program (salmon with vegetables, roasted vegetables with romesco sauce, roasted rib or seafood salad). But the bet goes further. At least in Mercadona. As explained in DAP“The disappearance of kitchens not only translates into a greater offer of prepared dishes, but also in a simplification of fresh products, destined to reduce the time we dedicate to the kitchen. “ The best example is the fish market section in which the products ready for cooking are increasingly weight without the intervention of any store in store. And why? From the Kantar point of view, the explanations are very simple: “comfort, lack of time and the increasingly elaborate and healthy proposals by supermarkets.” As explained by the Director of Great Consumption ClientsVeronika Khurshudyan, in Infobae, consumers “not only buy food, look for solutions.” This is the background key: solutions. Because, deep down, the twentieth century has been a century in which more and more food process stages have been taken out of domestic kitchens. Today, our country Only 28% of the Spaniards cooks from fresh foods. Fourth range foods (raw packaging, minimally processed and ready for cooking) began to introduce in the late 80s in Spain. And, although they have been with us for 35 years, Only recently have they introduced themselves completely. Just behind the fifth range: an arrival that It was truncated by the pandemicbut that has already recovered and takes speed. That is based on Roig’s prophecy; But, above all, that is based on a good part of the key changes in the food of the future. Image | Deski Jayantoro | Joana Costa In Xataka | Mercadona fried eggs are an example of how in the future the kitchen will be recreational, not food

They have rewarded them with 5.3 million dollars

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The artificial intelligence drivers They have not been warning that this technology The world will change at levels of what did the arrival of electricity or internet. Two 21 -year -old girls named Chungin “Roy” Lee and Neel Shanmugam have created an AI tool to “cheat in everything.” With her, Lee surpassed a technical test without problems In the selection process For practices on Amazon, but it also cost him the expulsion from Columbia University for “having cheated.” Now, Shanmugam and Lee have created A startup To develop their “cheat” tool of AI and some investors have believed that their idea was so brilliant, that it was worth giving it a vote of confidence. A vote of 5.3 million dollars, nothing less. A “help” of AI Such and as he collected CNBCLee was a student at Columbia University who was looking to do practices in some technological. The student considered that the technical test during the interview was a proceeding completely unnecessary for the position he was running. Therefore, he decided to create a tool based on AI that he called Interview Coder. This tool was installed in the browser and analyzed everything that happened on the user’s screen, passing totally unnoticed by the interviewer. In this way, the AI ​​tool offered solutions to the programming problems that were raised during the test and answered questions so that Roy Lee did not have an immediate answer. With that help, Lee got practices on Amazon. According to The published By the University newspaper of the University of Columbia, Lee and his partner Neel Shanmugam were expelled as a disciplinary action for using Interview Coder in their work interviews. Something that the university considered as unusual, as can be seen from the disciplinary document that the student himself made public In his X profile. Far from hiding their invention and outside the ethical dilemmas that the tool raised for the university, the young people obtained unexpected success with their application, which in principle was sold for a quota of between 25 and 60 dollars per month and openly promoted it on social networks. Given their success, both ex -studies constituted a startup called Cluely to develop the project professionally. They are not traps, it is the future Despite the controversy arising from ethical interpretations about the use of the AI ​​tool, Roy Lee and Shanmugam’s vision seems to have excited investors. As read confirmed Since their LinkedIn profile, the capital funds Abstract Ventures and Susa Ventures have supported the project with an initial investment of 5.3 million dollars. The reasons are explained by their founders in a manifesto published on the Cluely page. “Every time technology makes us smarter, the world panic. Then adapt. Later it is forgotten. And suddenly, it is normal,” wrote the creators of the application. The financial support of these investors reveals that they share the idea that the use of AI to expedite processes It should not be considered cheatbut a natural evolution towards greater efficiency at work. In their manifesto, the ex -studies emphasize that AI is not a trap, but a tool to obtain better results faster, equating its use to the calculators, the spelling concealer and even Google. The ethical debate about AI The case of Lee and Shanmugam reflects the ethical dilemma that is slowing down the adoption of AI at workwhere employees still feel that when using AI to expedite their productive processes They are cheating. However, as the founders of Cluelly highlight, today nobody questions the use of calculators to solve complex operations on a day -to -day basis or the use of Google to look for information quickly. Surely, that idea is the one that has led investors to deposit their trust (and their money) in the idea that Cluely proposes. When that “normality” that reads and Shanmugam arrives in their manifesto, they will be there to collect the benefits. Without a doubt, the difference could be in context. It is reasonable that the use of calculators, spelling or Google correctors is limited, when it is about evaluating real knowledge that they have. Using it during an examination of mathematics or language, whose objective is to see the ability to perform the calculation process or the knowledge of grammar and spelling, would be to make an ethical use of these tools. The same could be said of a technical test in a job interview. In Xataka | Someone used AI to overcome an interview on Amazon. His success has made Google see his candidates face to face Image | Cluely

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