Microsoft

Apple has chosen to be the Microsoft of the 90s. They are good and bad news at the same time

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They are late for the AI ​​revolution, but compensate Apple Intelligence in Invisible and indispensable infrastructure. There was a particularly revealing moment in the Keynote of the WWDC 2025: While the technological world lives its greatest revolution since the arrival of the Internet, Apple dedicated fifty -two seconds to talk about Apple Intelligence. The rest of the time spent talking about things such as the new telephone app or personalized funds for Imessage. Then they spent more time talking about Foundation Models and integrations, but the most explicit Apple Intelligence for the user was relegated. It is as if in 1996, in the middle of the Internet explosion, Microsoft had focused its Keynote on improving the Windows Paint and lonely. The analogy is not accidental because Apple is repeating part of the Microsoft strategy of the nineties: Arrive late to a technological revolution and compensate with deep integration what they lack in pure innovation. When the Internet began to change the world, Microsoft did not create the best browser, protocols or web servers. But Internet integrated so deeply in Windows that it became impossible to avoid. They did not lead that technology, but made it indispensable within their territory. Apple is executing the same pattern, although with a nuance of the size of Alicante: they have developed their own models for Apple Intelligence. And now they translate into new specific functions: Machine translation. Calling spam. Personalized sports motivation. Your Foundation Models gives developers direct access to that local intelligence. But when you need real conversation, complex reasoning, advanced creativity … there they turn to Chatgpt. The Current Siri Without Openai remains the usual: appropriate for basic commands, but it is lost as soon as you leave the script. For the conversational and productive jump that defines this era, Apple depends on others. Your strategy is intelligent: Controlling the everyday and routine where integration matters more than gross power. Subcontracting the advanced where they still cannot compete. They do not sell as a product, but make it a kind of digital oxygen. You breathe it without realizing it. Google, Openai or Anthropic compete to create the best chatbot and surround it with functions that underpin it. Apple opts to integrate intelligence in each basic interaction of its devices. You do not need to open chatgpt to translate a message, it simply occurs. You don’t look for an app to filter spam calls, your iPhone takes care of that. It is the difference between selling electricity and selling appliances that work with electricity. Amazon executed a similar strategy when he arrived late to the conversational. They cannot compete with chatgpt in headlines, but they are making Its AI is the easiest option for companies that already live in AWS. They do not define the future of AI, but they do domesticate it within the infrastructure they live. The problem is that This defensive strategy comes with expiration date. The Microsoft of the nineties had serious problems when it lost the train that took him from the PC to the mobile. His domain by integration evaporated as soon as the dominant platform changed. Apple did manage to reinvent himself with the iPhone and with the Wearablebut AI is moving much faster than previous transitions. The PC Revolution → Mobile took a decade, the AI ​​revolution is happening in less than a five years. Apple Silicon took another decade of internal development to Apple. To lead the conversational that defines this era they would need a similar investment in research. The question is if they are ten years old. The window closes every time Openai presents a more capable modelevery time Google Integra Gemini more deeply in Androidevery moment they lose defining what the conversational means for the end user. Apple, for the moment, is playing the perfect letter for the short term. Its integration is superior, its most credible privacy, its most polished experience. They control infrastructure and experience, but they subcontract the intelligence that really differentiates this era from all the above. It’s like perfectly controlling iPhone’s hardware but depending on Google for apps that people really want to use. And this is especially paradoxical coming from Apple, A company that has invested decades and billions in controlling fundamental technologies: They developed their own operating systems so as not to depend on Microsoft or Google. They created Apple Silicon not to depend on the cycles and limitations of Intel. They are developing their own modems so as not to depend on Qualcomm and The C1 already debuted with the iPhone 16E. Apple understands better than anyone who controls base technologies controls the future. But with the generative AI they have chosen to be the best integrators instead of competing frontally for creating the best models in the world. It is a conscious resignation to that ‘big’ competition that defines the technological ages. “ Apple Intelligence works, and it works better the less explicit it is. It shines in the subtle, in the rear layer. But the history of technology teaches us that defensive strategies have limits. Microsoft dominated the nineties with superior integration, until a platform came where that integration no longer matters. The question is not whether Apple can continue to be the best integrator of others. The question is yes, when the redefine completely how we interact with technology, it will be enough to have been the perfect host of a revolution that others wrote. In Xataka | Four AI companies are monopolizing the intellectual future of humanity. They are not good news Outstanding image | Apple

How Microsoft managed to make hospitals, trains and elevators trapped in Windows

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This year 50 years of a historical moment were completed. On April 4, 1975, two young people who responded to the name of Bill Gates and Paul Allen gave life to the one who was going to be one of the greatest software empires in history: Microsoft. We counted for such a marked date that after five decades, the amazing thing was not that it continued to exist, but to continue being so relevant. Well, here is a story that perfectly summarizes what Gates and Allen began … and why they have money for punishment. Digital eternity. The story was recovered this weekend The BBC. The British media told that, despite the unstoppable advance of technology, there is still a surprising portion of the modern planet that continues to work thanks to equipment that execute Microsoft operating systems launched decades ago. From elevators in New York hospitals that still use Windows XP to German trains that They require expert technicians In Windows 3.11 and MS-DOS, the Microsoft software legacy not only survives: it is deeply rooted in the critical infrastructures of the day to day. In other words: although the company has turned its Investments in artificial intelligence Like your new future betthe present is full of echoes of its past, with machines that literally are still starting after 20 or 30 years. A phenomenon that reveals two things: the durability and stability of certain ancient systems … and the enormous cost and complexity of replacing them, especially in sectors where the functional prima on the modern. The paradox of obsolete efficiency. But there is much more, of course. For ATMs, Industrial printersmetropolitan trains or hospital systems, changing operating system is not as simple as clicking “update.” It requires rewriting proprietary software, updating specialized hardware and complying with safety and compatibility regulations. The result is that many institutions continue to depend on officially abandoned technologieslike Windows NT or Windows 2000. Even in government contexts, such as the Department of Venarians of the United States, medical records They are managed About a digital architecture that was born in 1985with textual interfaces that demand commands in capital letters and complete routes of files. This persistence not only reflects a form of institutional inertia, but also a business strategy. Microsoft (Gates and Allen) had a “visionary” thought from the point of view of business: allowing users to continue using existing hardware, but selling licenses Instead of imposing obsolescence, to Difference of, for example, Applewhich promoted total renewal. The invisible trap. The human cost of maintaining these systems is also tangible. The BBC explained it With cases of professionals such as psychiatrist Eric Zabriskie, who recounts whole days conditioned by the start of machines that took 15 minutes to turn on, or artisans such as Scott Carlson, who depend on CNCS that only work with Windows XP (despite the frequent failures). This situation generates a dependency class Sordaone in which systems are still alive not by nostalgia, but by necessity. For many, the most worrying is the structural fragility that implies: critical infrastructure depend on technologies for which they already There is no technical supportneither developers available, nor security patches against cyber threats. In other cases, as in the RSan Francisco Railway Edeach day continues to start inserting a floppy disk To load a two system. Yes, the image is anachronistic, But real. Archeology of the present. Of course, not everyone sees the situation with resignation. Some, such as the researcher Dene Grigar, have assumed the conservation of these systems as an art form and cultural archive. In his Electronic Literature Laboratory At Washington State University, it keeps operational 61 Ancient computersfrom the 70s to the early 2000s, to preserve pioneer digital works that depend on original hardware and software to be experienced as conceived. In his opinion, modern emulators cannot capture the complete experience of interactive and participatory works that defined the beginnings of the digital narrative. Your collection includes From video games until Instagram zinesall kept carefully museum. The only thing missing, counts, is a machine capable of reading five -inch floppy disks. Immortal empire. The summary is that the longevity of Windows systems is not accidental. In the background it is deeply linked to that commercial philosophy focused on customer flexibility: allow large and small organizations to continue using their old computers without forcing them to disruptive technological leaps. Thus, Windows has not only been a productivity tool, but has become a kind of Invisible layer of modern civilization. A paradox too, since while Microsoft looks at the future with His commitment to AIa good part of the world still lives within the ecosystem that the company built decades ago. As summed up in the BBC Developer M. Scott Ford, “Microsoft is simply something you are trapped.” The longevity of their past systems is testimony to their domain and business approach: allowing users to continue using old equipment while paying licenses, a strategy that, decades later, still maintains alive technological ghosts of the past. A kind of Ctrl+Alt+Supr Eternal That, like Lee Vensel saidProfessor of Virginia Tech, “makes Windows the final infrastructure, and that’s why Bill Gates is so rich.” Image | Armartinell, Charis Tsevis In Xataka | 50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant In Xataka | Bill Gates has told how he made Microsoft into the giant that is now: “I focused my life only on a single job”

Microsoft Surface LapTop 13 “and Surface Pro 12” (2025), characteristics, price and technical file

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Microsoft has two new laptops in the showcase, and they do not come to repeat formula. 13 -inch laptop surface and 12 -inch Surface Pro They land with Arm chip, they bet strongly on artificial intelligence (AI) and join the family COPILOT+ PC With the promise of more autonomy, more lightness and, above all, integration with AI. The surface range has not been burst, but if it continues to evolve. Technical sheet of the Surface LapTop 13 “and Surface Pro 12” Surface laptop 13 “ Surface Pro 12 “ screen 13 inches 1920 x 1280 pixels 60 Hz 12 inches 2196 x 1464 pixels 90 Hz PROCESSOR Snapdragon X Plus of 8 cores (45 tops NPU) Snapdragon X Plus of 8 cores (45 tops NPU) RAM 16 GB 16 GB storage 256 GB 512 GB 256 GB 512 GB battery Up to 23 hours Up to 16 hours Operating system Windows 11 Windows 11 price From 1,099 euros From 979 euros The same heart, two computer ideas Both models assemble the processor Snapdragon X Plus Of 8 cores, the Qualcomm weapon to compete seriously in the field of laptops with Windows. It is accompanied by a 45 tops NPU that allows you to execute the tasks of the device, without pulling the cloud. This enables functions such as Recall, the visual memory tool of Windows 11 that has been wrapped in some controversies, But that continues on its way. 13 -inch laptop surface From here, the roads separate. Surface laptop 13 ”is committed to portability: 15.6 mm thick, 1.22 kg of weight and up to 23 hours of video playback. It is the surface With more autonomy To date, according to Microsoft. In return, it stays with a 1920 x 1280 pixels tactile screen at 60 Hz, without HDR. Part of the 16 GB of RAM and 256 GB of SSD, although there are versions with more capacity. And eye: the surface port disappears. Now everything goes through USB -C. 12 -inch Surface Pro The Surface Pro 12 ”continues to play in the convertible league. Detachable keyboard (it is sold separately), compatible pencil and 680 grams of weight without accessories. The screen rises to 2196 x 1464 pixels with 90 Hz of refresh rounded. The keyboard is also renewed: now it includes backight, mate rests and a Improved touchpad With adaptive tactile mode. The Slim Pen can be magicized to the rear of the device. Microsoft continues to push AI functions in Windows 11, and these teams are prepared to take advantage of them. Recall that the most interesting novelties in the field of Microsoft AI will arrive only in those devices with the Copilot+ PC label. Price and availability of 13 -inch laptop surface and 12 -inch Pro Surface Both models can already be reserved from the Microsoft Store. The laptop surface 13 ”part of the 1,099 eurosand the surface pro 12 ”, of the 979 euros. They will be available As of June 10. Images | Microsoft In Xataka | Samsung Galaxy Tab S10 Fe+, Analysis: The great contribution of the S-PEN in a large and more affordable format

Microsoft Corner finally passwords

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Passwords have been the entrance key to our digital life for decades. But his reign is in decline. Not only because of the safety risks that they entail when they are used alone, but because more modern, effective and easy to use alternatives have emerged. The Passkeys They are the great commitment of the industry to replace them, and Microsoft has just taken a decisive step to make this a daily reality. Create an account without defining a key. From now on, anyone can create a Microsoft account without having to establish a password. And it is not a secondary option: it is the new default behavior. We have tried it and the process is really simple. By accessing account.microsoft.comjust press in “log in” and then “create one right now.” An email is requested as a verification method, the code sent to that email is introduced and we are offered to “log in with the face, fingerprint or pin”. Neither trace of fields to write complex passwords nor arbitrary requirements. When continuing, a passkey is generated that is automatically saved in the device manager, such as Icloud Keychain in the case of Safari, or in the browser itself if we use Edge or Chrome. Passkeys are placed in the center. This change is part of a broader strategy that Microsoft has developed together with the Fido Alliance and other great technological ones. Passkeys are cryptographic keys based on open standards, designed to offer faster, safer and more resistant access to Phishing. Instead of storing a password on a server, what is saved is a public key. The private key, the one that authentic the user, remains on his device and is never shared. Thanks to this design, the passkeys eliminate the classic attack vectors. There is nothing to intercept, steal or guess. And the best thing is that they work with a single gesture: unlock the device as we do daily. What Microsoft says. The company ensures that Almost a million passkeys register every day in their services. And their internal figures reinforce the bet: users who log in with Passkey have a 98% success rate, compared to 32% of those who try with password and two steps verification. In addition, log in with Passkey, they claim, it is up to eight times faster. “We believe that a good user experience and good security go hand in hand,” says Microsoft. In fact, its new registration and login flow always prioritizes options without password. If it detects that the user already has a passkey or an alternative authentication system configured, he will use it by default. The classical password only appears as the last resort. In internal tests, this experience has reduced the use of passwords by more than 20%. A transition underway, but with nuances. This is not the immediate end of passwords, but the beginning of its decline. Although Microsoft maintains the possibility of using passwords in existing accounts, it encourages users to eliminate them from the configuration. In parallel, it works to minimize its use in each login. In any case, the comfort of the Passkeys should not make us forget an important point: you have to know where and how we store them. If all synchronized devices are lost, we will need to have configured recovery options (if available in the service we have chosen to store them). An response to the rise of cyber attacks. The industry moves because the attackers also do it. According to Microsoft, password -based attacks exceeded 7,000 attempts per second last year, more than double than in 2023. As the passkeys adopt more, the focus of the attackers is concentrated in traditional methods. Fido Alliance esteem that more than 15,000 million accounts can already use Passkeys instead of passwords. But there is still on his way. The adoption is growing rapidly, with companies such as Google, Paypal, Shopify or Yahoo! Japan implementing these access keys in their systems. Change of era. Passkeys are not just a technical advance. They represent a cultural transformation in the way we understand digital security. A more fluid experience, without keys to remember, without codes to introduce, although still with pending improvements. Now, with Microsoft as one of the most active drivers, it seems that the era without passwords is closer to consolidating. Images | Microsoft | Screen capture In Xataka | How to change all our passwords according to three cybersecurity experts In Xataka | It is possible that your favorite Chrome extension is sold to a third party and turns it into malicious: it is increasingly frequent

How to continue using Windows 10 for 7 years after the end of support with this Microsoft version with IoT Enterprise LTSC

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Let’s explain How can you keep using Windows 10 For another additional 7 years. He Windows 10 support end It culminates in October of this 2025, which means that it will cease to have maintenance with security updates and will become very dangerous to use it. Many cybercriminals may have detected vulnerabilities and are waiting to exploit them until Microsoft abandons it, so that there is no solution. When the end of support comes, the operating system dies. However, There is a very little known version of Windows 10 call IoT Enterprise LTSCthat it will have a more widespread support, although it is not for everyone. However, we are going to talk about her to know this option a little more. What is Windows 10 IoT Enterprise LTSC Windows 10 has two versions aimed at all users, which are the Home and the Pro. However, there are Other versions aimed at specific sectorssuch as Enterprise for companies and LTSC channels (Long-Term Servicing Channel), aimed at critical environments that need an increased support. Long-Term Servicing Channel means long-term service channel. And this is the context of Windows 10 IoT Enterprise LTSC. It’s about A version designed for systems such as ATMspoint of sale or medical devices. As the name implies, it is aimed at IoT companies, the Internet of Things. One may think that this is a version of Windows far removed from the conventional for users, although It looks like any other of Windows 10. It has specific characteristics, that is true, but these seem even positive for users. Microsoft does not actively promote this version In front of the general public, since its model is designed and oriented to large companies and hardware manufacturers. This means that no licenses are directly sold by Microsoft, although we will tell you how to get them. Windows 10 IoT Enterprise LTSC features Then we leave you The main differentiating characteristics of Windows 10 IoT Enterprise LTSC, those that make this version very different from the “normal” of Windows 10. Support until 2032: Windows 10 Home and Pro will die and run out of support in 2025, and some business versions will expand it in exchange for paying. However, the security updates of this version will remain until January 13, 2032. Optimized performance: This version has no pre -installed applications or additional components of Microsoft. You do not have the Microsoft Store, neither One Drive nor Cortana, nor widgets or other programs. It is like a much cleaner version designed to consume less RAM and less resources, so it works faster and in older computers. Greater stability: This version of Windows 10 does not receive updates with new functions, but simply security patches and critical corrections. This is so to minimize the risk of errors, so they are much more stable versions. Less requirements: As we have said, this Windows is designed for smaller and less powerful devices, so almost any device will be able to install it, and do not need additional or specific hardware as it happens with Windows 11. You don’t need Microsoft account: One of the characteristics of modern Windows versions is that you need to log in with your Microsoft account when installing the operating system. However, this version allows you to operate with a local account, and you don’t even need to connect to the Internet to use it. Get Windows 1o IoT LTSC As we have told you a little higher, Microsoft does not publicly sell licenses of Windows 1o Iot LTSC, since it is a version aimed at companies. This means that you will not be able to buy them directly from Microsoft anywhere. However, There may be legitimate resellers offered by keys in a valid way, and in many cases for domestic use. Here, you will need to be patient and search in stores where Windows activation codes are revealed to search for this specifically. There are other more risky methods, such as using activation applications or cracks such as Massgravewhich allow the activation of Windows LTSC versions for free. However, these methods infringing the terms of the licenses and may leave your computer out of service, so it is not recommended to install it. To install this Windowsyou can download a free evaluation ISO from the Microsoft Evaluation Centerwhich will allow you to use it for 90 days. Once this time has passed, you will need an activation key. In Xataka Basics | The best free applications and tools to clean Windows 10 without format

Microsoft is already the largest editor in PlayStation. It is the era of Xbox Sin Xbox

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The Latest Xbox financial results They consolidate their strategic turn and change forever the video game industry: Microsoft is now the biggest editor in PlayStation… While its physical presence, the console that gave name to the brand, sees its sales fall by 6%. It couldn’t be more symbolic. The Redmond giant has achieved what seemed impossible: to grow Xbox gradually eliminating its original reason. In figures: Game Pass for PC It has increased 45% year -on -year. Content and services grow 8% (it is the third best quarter in its history). Minecraft, driven by Your moviehas reached 75% more weekly users. The cloud records 150 million hours of play transmitted. And meanwhile, that black box that was previously the epicenter now languishes little by little. Is The definitive dematerialization of a platform. What began as a commitment to hardware a quarter of a century has evolved to become an ethereal entity that blooms better in Comanche territory. And also the culmination of Phil Spencer’s vision, which has piled the most radical change we have seen a console manufacturer: go from competing for exclusivity to expand through ubiquity. The interesting thing about this success is that it contradicts the dominant account of the industry, which insisted that Game Pass had touched the roof. But the strategy was not understood because it was measured with old parameters. The great revolution It has not been technical but conceptual: Abandon the idea that a platform needs its own device to exist. In emerging markets such as Brazil, Where taxes make hardware prohibitivethe cloud already exceeds consoles and PC. This mutation changes the stage. The Consoles Warthat tribal narrative that held the culture of the video game for decades, is reduced to an anecdote in the quarterly reports. Doom, Indiana Jones and Forza shine more in PlayStation than in their original home. The future that Microsoft has drawn is here: An omnipresent Xbox that paradoxically does not need to be Xbox to succeed. They have understood before anyone who in the digital era real power is to control the content and not the device that reproduces it. In Xataka | Microsoft rises strongly the price of Xbox consoles and their controls worldwide: they remain in Europe and the USA Outstanding image | Xataka

Canva’s new is not just another threat to Photoshop. Now also points to Google and Microsoft

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Canva, the Australian company that democratized digital design, has announced its greatest update to date, combining tools before scattered on several platforms. The panoramic. The new unique format for all types of designs is the great bet. It will no longer be necessary to jump between documentation, images, presentations and websites, but now everything develops in the same work space. It is a movement that seeks to avoid frustrations and loss of time or coherence to professionals, to offer them to stop fragmenting their projects among different applications. Between bambalins. Canva has 230 million monthly active users and presence in More than 95% of Fortune 500 companies. That is, it has transcended its origins, when it was a simple and cheap alternative to Photoshop. The platform now generates more than 3,000 million dollars a year in income and a growth that remains double digit, something that leaves it as a rather serious threat to companies such as Adobe or Microsoft. In the foreground. The most striking thing is that now Canva puts spreadsheets inside the design canvas. They are not the boring tables full of numbers to which we are accustomed, but visual tools that detect patterns and trends by themselves. It is as if Excel had gone to the gym to return with visual super powers. In detail. The suite integrates five great novelties: Canva Ia: A voice assistant that generates designs, texts and images through conversational commands. Large -scale magical study: Imagine creating 500 custom versions of an ad for different regions with a single click. Goodbye at the time of copying and hitting. Magical graphics: Convert your data into interactive visualizations automatically Canva Programming: Tell him what you want to do in Spanish and the system writes the code for you. “I want a form with three fields and one button.” You have it. Advanced photo editor: Eliminate your ex from the group photo, change the background or improve lighting without having any photoshop. Image: Canva. Image: Canva. Image: Canva. Image: Canva. And now what. Canva is not simply improving your product, you are trying to change what we expect from our work tools. Combining design, data and in a single platform is like going from having several appliances to a kitchen that prepares food alone. If they make this work, we could be facing as radical as when the suites Office killed writing machinesbut now in the visual world and with steroids of AI. At stake. The million -dollar question: will professionals leave their beloved tools specialized by this Swiss digital knife? Adobe, Microsoft and Google must be looking at this as who sees a tsunami approach. Canva not only steals customers in graphic design, now it goes for their spreadsheets, presentations and even its web development tools. The battle to become the creative operating system of companies has just entered into mode Hardcore. Outstanding image | Canva, Xataka with Mockuuups Studio In Xataka | Canva: 23 tricks and functions to squeeze the design and creation platform to the maximum

Microsoft reinforces Copilot. The problem is that he does it with options traced to those of his competitors

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Microsoft He turns 50 today Since its creation, and to celebrate it, it presents a new niche of characteristics for its artificial intelligence platform. Copilot is reinforced With interesting options, but the problem is not that: none is essentially differential. In fact, all of them have been available for some time in the AI ​​models of their competitors. Here it shows for example how Microsoft continues to adapt options of the AI ​​model of its main partner, OpenAi. Mustafa Suleymanhead of the AI ​​division in Microsoft, explained in the statement the objective with this announcement. He remembered how Bill Gates’ ambition when creating Microsoft was to put a PC in each home. That of this Microsoft today is to create “an AI partner for everyone.” And that tries Copilot, which as we say has been updated with new functions that try to make this chatbot more versatile than ever. The novelties are the following: COPILOT ACTIONS: Here Microsoft’s AI acts as an AI agent capable of performing actions autonomously. In the example shown searches and filled forms to find a storage or reserve a restaurant. Once again it remains to be seen how far this type of octive can go, which, As Operator demonstratedit is one of the great market trends. COPILOT PAGES: Through this option the user can collaborate with Copilot in real time, talking with him to edit answers adding files and context. The proposal is identical to the characteristic Canvas of chatgpt. Deep Research: In Microsoft they also offer – as for weeks– This mode of functioning that allows much more detailed analysis of our requests to search on the Internet, analyze data and start from showing a more “meditated” and theoretically more precise and detailed response. COPILOT VISION: This option is especially striking Artificial vision that allows Co -ilot to “see your screen” and help you complete tasks that you don’t know how to do in it. It also indicates on the screen what you have to do, something especially useful. Copilot Memory: If you give your permission, Copilot will remember your interaction with the model to be more useful and be more adjusted to your preferences over time. In this way, when using this information, for example for travel or restaurants recommendations. Copilot Search: As they already did Perplexity (In January 2023!) And also Chatgpt Search, now Copilot also gives access to a search engine that is also based totally on references and sources that is quoting in the answers. Copilot Podcasts: This chatbot is now capable of generating podcasts with voices synthesized with Ia. The idea is basically the same with which Notebooklm conquered us A few months ago. Copilot Shopping: A reinvention of aid for products searches, offers alerts and AI -based price analysis. Another segment in which there is also and there will be fierce competition, but that of course provides another useful option for the Copilot ecosystem. As we said, many of those options have been launched by OpenAI in recent weeks and it is natural that they end up arriving in Co -cilot given the alliance between both companies. In other cases what it does is offer characteristics that we had already seen for example in Google or Anthropic models. The advance is to thank and strengthens Microsoft’s proposal, but here the feeling is that the company will rely instead of leading this segment. That does not mean that Microsoft does not have plan B. They have been working on their own AI models for many months –Phi-4, which we tried in Xatakait is a good example – this is already sure It is more a “update” of its offer of services of AI than anything else. There are no revolutions here, but an expected evolution and that at least allows Microsoft to continue to be in that fight. In Xataka | “Google gives you links, perplexity gives you answers”: we talk to the CEO of the startup that wants to kill the father

50 years later the amazing thing is not that Microsoft continues to exist. The hallucinating thing is that it remains (Tan) relevant

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Does 50 years Two young people called Bill Gates and Paul Allen They created the one that has become the largest software empire in history. That April 4, 1975 was born Micro-Soft. The name occurred to Allen, what years later I didn’t remember why he used the script and that capital. The detail has remained in anecdote. One of the thousands which are already part of the history of a company that has managed to be relevant and toe for half a century. There are not many in the world of technology that can boast something like that. How did you do it? Windows 10: 9 very useful and little known tricks Reinventing himself. Microsoft has been lifted after each fall. And there have been many. And very important. But it was not so at the beginning. Microsoft, like all the big ones, was loved long before being (deeply) hate. Gates and Allen were in the right place and moment, but they also knew how to take advantage of their opportunities. The first arrived in 1980, when they reached an agreement with IBM to provide the operating system for its PCs. It is curious how history is repeated again and again, because that is just what would happen to that operating system that would end up calling themselves. Gates and Allen did not create that operating system: they bought the original, QDOS/86-dos, for $ 50,000, and modified it so that it could be used on the IBM PCs. Apple did the same with Nextstep (based on FreeBSD) When he bought Next and ended up turning that operating system in Mac OS X. years later Google would buy a small startup called Android Inc. to take advantage of an operating mobile system that he had created. That said. The story ended up. But those are other stories. That agreement with IBM was a turning point, but above all it was for its terms. Microsoft received $ 430,000 for that product – very less than Ibm hoped to have to pay – but Microsoft maintained the ability to sell its operating system to other companies. From that moment Microsoft was a rocket. One controlled by a Gates implacable and fierce. With their lights and their (many) shadows, Gates and his company would soon begin to achieve the goal that They had marked and that a priori seemed impossible: put a computer in each home. It did not matter others doing things in a different or better way: Microsoft always managed to impose itself. He did it with MS-DOS and of course he did it with his long and erratic Light of Windows operating systems or with its office suite, Office, today maximum expression of the intention of how everything can (but should not) become a service in the cloud. For 25 years, Microsoft was no one to cough him, but then the earthquakes began to arrive. First, Internet, browsers, search engines and social networks. Then the smartphone. Redmond’s company lost all those wars. Always late and bad, and he was convicted of that Innovative dilemma in which David wins the game to Goliath. But there is the really amazing. Microsoft fell and lost those wars, but he got up again and reinvented. Even those that had won – like that of the browsers, With Internet Explorer– He ended up losing them, but we insisted: it didn’t matter. There we saw the true strength of Microsoft. It didn’t matter if the general public hated her: they did not give up and tried one, and another, and again. They failed with bing in search engines, they had to spend 26.2 billion dollars to “compete” on social networks and also shipwrecked (Too bad) With Windows Phone. And once again, it didn’t matter. Faced with these failures, new successes. Not only that: definitive reinvention. After the arrival of new contendliere NadellaMicrosoft changed the image and of strategy. Of being hated and almost ignored it was relevant and even loved. He got it shyly In the mobile segment, but where he has achieved an exceptional triumph has been in the cloud, where Azure marks the pattern with his great rival, AWS. And since then and along the way, many more stories, many smaller and large failures and also many small and large hits. It is impossible to put them all here, but it is also inevitable not to mention legendary products. Among them the Xbox, pillar of a very forty bet But not especially fortunate For the video game segment. Or also the successes that the company also achieved with the devices of the Surface family. The Hololens were Another failureYes, but one that at least showed that the company always tried to reinvent himself. In those is precisely now Microsoft, but this time not to lose what may be the most important train in history: The artificial intelligence. His reaction thus has been faster and more ambitious than on other occasions, but still the unknowns about the result of that bet are enormous. Whatever happens, it will probably give the same. And it will give the same because Microsoft will end up doing what you have always done. Reinvent yourself. Happy 50, Microsoft. In Xataka | Bill Gates has told how he made Microsoft into the giant that is now: “I focused my life only on a single job”

There are European companies that want to become independent from the clouds of Amazon, Google and Microsoft: they will not have it easy

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Cloud computing services such as Amazon Web Services (AWS), Google Cloud or Microsoft Azure have become fundamental tools for governments and companies of all sizes in Europe. Logic is simple: instead of investing in their own servers, they can access powerful technological resources under a payment model for use. It is a scheme that has given good results for years, but in recent times certain inconveniences have emerged. To the costs, which in certain cases are higher than expected, new concerns of geopolitical nature are now added. These concerns began to gain strength with the return of Donald Trump to the White House, and are taking some actors in the old continent to consider a change of course. Europe begins to look beyond the United States A little over a week ago, about a hundred European organizations They signed an open letter Aimed at Ursula von der Leyen, president of the European Commission, already Henna Virkkunen, EU digital manager. They claim “Radical actions“To reduce the dependence on foreign digital services. The document urges to bet on local solutions, covered by hardware to cloud platforms. Practically in parallel, the Parliament of the Netherlands approved eight motions that ask the Government to replace the software and hardware of American origin for solutions developed by local companies. The intention is to sign new contracts with Dutch suppliers that offer equivalent services and, in a broader look, reinforce the country’s digital sovereignty through a national cloud based on local technology. In addition, as Wired points out, European suppliers such as Exoscale – a company based in Switzerland – are registering a notable Increase in demand of their services, promoted by customers who seek to move away from the American cloud giants. According to his CEO, Mathias Nöbauer, even in Denmark there are companies that are distanced by tensions between the Trump administration and the Danish government For the matter of Greenland. There are still no signs that European governments and companies are moving in mass to local alternatives is happening right now, although as we have seen, there are several initiatives underway and some actors taking the first steps. An exodus would be bad news for American technological ones, who have adopted several changes in recent times to protect European clients and prevent them from fleeing to other platforms. In this context, some foreign companies have begun to install servers within the European Union with the aim of ensuring that the data is stored in Community territory. At the same time, security systems have been implemented that limit access exclusively to the clients themselves. As we mentioned before, cloud services are the basis of many fundamental components that work without pause. A complicated task from where he looks at her Change the cloud supplier It is not a simple decision. Beyond whether it is an American or European platform, every migration process implies a high workload, possible interruptions in operations and meticulous planning. To this are added specific risks, such as the loss of data or compatibility problems between systems, especially when the architectures are not aligned. Even in ideal scenarios, where everything goes as planned, the process can be more than desired. The necessary time will depend largely on the size and complexity of the organization, as well as the services involved. In companies with critical operations, a provider change requires more than will: strategy, technical resources and sufficient margin to absorb any unplanned impact is needed. Images | Alexandre Lallemand | DC Studio In Xataka | In full tariff war, the EU has found a weapon to press the United States: soybeans

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